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BENCHMARKING

v 1.0 2015

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Benchmarking
Framework

Certified Benchmarking
Professional
Dubai, UAE
24 - 26 May | 15 - 17 November

Driving superior business performance by embracing benchmarking methodologies

Over the last 6 years, the team at The KPI Institute:

Documented 8,000+ KPIs from 16 functional areas and 25 industries;

Reviewed 1,000+ performance reports from 125 countries;
Referenced 30,000+ resources (books, articles, performance reports) as part of the documentation process;
Developed 250+ KPI Dashboards and Balanced Scorecards.

With the insights gained we:

Assisted 28,000+ organizations in finding solutions for their KPI needs;

Trained 2,500+ participants in 40+ countries on how to work rigorously with KPIs.

3 Key Business Benefits

Reach performance improvement by receiving guidance and international benchmarking
expertise on conceiving and applying an optimum benchmarking plan;
Achieve excellence in your organizational processes and initiatives by applying benchmarking best practices;
Attain superior results by managing performance gaps based on benchmarked data.
I contacted The KPI Institute for an in-house training with my team. We found both the material and
the way of explaining concepts by doing examples invaluable. I would also say that this is a great value
for money if you want to build the competency within your organization.
Fahad A. AlFaadel, Saudi Food and Drug Authority, Saudi Arabia
Info at: www.kpiinstute.org | office@kpiinstitute.org | AU: +61 3 9028 2223 | UAE: +971 4311 6556 | RO: +40 3 6942 6935

Course Overview

Course Overview
The benchmarking methodological uniqueness is represented by the identification of
those processes that lead to superior performance, followed by the analysis of the best
practices behind that success. Benchmarking offers the opportunity to compare an
organizations performance against industry competitors, noting strengths, weaknesses,
and different ways of executing projects.

Agenda

As successful businesses constantly focus on improving the quality of their processes,

products and services, benchmarking comes as one of the best approaches in achieving
innovative ideas and superior procedures within the organization, through finding and
implementing best practices.
In order to ensure a successful benchmarking study, professionals should not only
become familiar with how to drive a good selection of the variables to be measured,
but also how to determine the comparison compatibility of the measured processes and
allocate the resources accordingly.

Testimonials
This is a very interesting course and useful in practice. I would
recommend it to everyone in my company.

Snehal Kaware, Takreer, UAE

Zeinab Hassan, Warda, Supreme Council of Health, Qatar

Persons interested inbenchmarking practices, data analysis

and comparison, as well as performance improvement.
Entrepreneurs, analysts and professionals from different fields,
interested in acquiring the knowledge needed to understand
benchmarking processes and methodologies.

Experts from both delivery and support functions such as

finance, accounting, project management, human resources,
sales, marketing, logistics, quality control and improvement,
strategy/planning and operations.

Benefits

Improve your organizational

benchmarking best practices;

processes

by

applying

Link benchmarked data to your organizational strategy and

performance objectives;
Set up and apply a benchmarking plan in your own organization,
in order to increase competitiveness;
Acquire strong competitive insights from benchmarking
specialists experience and best practices examples to suit your
organizations reality;

Course Fees

Top/middle/lower management staff like executives, operational

managers and analysts. Individuals from top/middle/lower
management, regardless of their field of expertise, responsible
with improving organizational performance through internal
benchmarking practices.

Facilitator

Participants profile

Educational Resources

The content of the program is really to the point and easily

customized to the needs of the Oil and Gas Industry.

Gain professional recognition of your personal benchmarking

knowledge and capabilities by obtaining the certification
granted by The KPI Institute.

Learning objectives
Registration Form

Associate benchmarking objectives with the organizational strategy;

Design a benchmarking plan for your organization;
Understand the fundamentals of data collection and analysis;
Assess performance gaps according to benchmarked data;
Select the relevant benchmarks and establish a monitoring process.
www.kpiinstute.org | office@kpiinstitute.org | Certified Benchmarking Professional

Course Overview

Agenda
Day 1 - Introduction to
benchmarking
Course context - Benchmarking overview

Day 2 - Data collection & analysis

Data collection

Insight Generation

Data collection process;

The advantagesof benchmarking;

Data collection instruments;

Types and styles of benchmarking;

Secondary research;

Governance;

Questionnaire development

Cost-Benefits analysis;

Activity: Design a questionnaire.

Stages and processes of benchmarking

activities;

Data governance

Scope establishment;
Purpose statement development;
Benchmarking team;
Organization strategies and
benchmarking targets;
Benchmarks identification;
Benchmarking on KPIs;
Benchmarking partners;
Project Management techniques;
Activity: Develop a benchmarking plan

Develop action and implementation

plan;
Adapting improvements;
Monitor and report process;
Plan for continuous improvement;

International data reporting standards;

Data adjustment for benchmarking;
Data quality;
Value drivers and internal capabilities;
Activity: Establish interdependencies
between benchmarking parties.
Data analysis
Logical framework for data analysis;

Activity: Develop implementation and

reporting process.
Best practices in benchmarking
Illegal benchmarking practices;

Educational Resources

How to develop a benchmarking plan

Initiatives proposal to close

performance gaps;

Agenda

Definitions and terminology;

Activity: Choosing the correct type and

designing the process

Day 3 - Value generation

Guides, networks and resources;

Examples of best practices;
Activity: Choose and elaborate an
implementation plan.
Review and Certification Exam

Data comparison;
Identification and analysis of
performance gaps;
Activity: Discuss on data analysis and
comparison methods.

Course review;
Certification Exam.

Facilitator

Testimonials
() I gained knowledge about the terms of performance
management and the essential tools for a company to use in order
to achieve its goals. I will spend a great effort to integrate this
methodology in my company.

Course Fees

Ayhan Aydomu, Roketsan, Turkey

() the feedback from the participants was gratifying and positive,

and we are glad that we took the time and effort to develop such a
program to meet the need of our staff for extending their knowledge
in the area of KPI and all related.
Hanan Ahmed, Abdelmajeed, Supreme Council of Health, Qatar

Registration Form

I really enjoyed going through the topics and examples. The quizzes
were a really good way to check that weve understood and digested
everything. This is a great learning and revision tool. I feel that going
through this course was very useful and I will share what I have
learned in this course with my colleagues.
Meshal Almotairi, Saudi Arabia

www.kpiinstute.org | office@kpiinstitute.org | Certified Benchmarking Professional

Pre-course
The pre-course phase aims to facilitate a better understanding of the course subject and
is comprised of the following:
Pre-course evaluation - establish personal learning objectives for the training
through a short quiz to acknowledge the current level of knowledge and for sharing
expectations;
Benchmarking testimonials - become familiar with experts opinions in this area;

Prerequisite reading - analyze useful benchmarking materials.

Core course

Evaluation
At the end of the training course, after
successfully completing a certification exam,
participants have the opportunity to obtain
the Certified Benchmarking Professional
status, a premier global certification dedicated
to rigorous benchmarking practice.
Participants will take a final test that is
composed out of 75 questions. In order to
receive the diploma that acknowledges their
competencies in the field, participants must
obtain at least 50 points.

Agenda

Guidance and schedule - examine a document presenting guidelines on how to

maximize your learning experience, by using all the resources offered, as well as a
recommended learning schedule, in order to ensure an efficient educational program;

Course Overview

Learning experience

Inclusions

The Certified Benchmarking Professional training provides an interactive practicebased learning environment in which participants focus on:
Educational Resources

Analyzing how to ensure a successful benchmarking study by following a well-defined

process, selecting the benchmarking partners accordingly and implementing a logical
framework for data analysis in order to identify performance gaps;
Examining practical insights for developing a benchmarking plan, along with aspects
pertaining to the assessment of data collection and governance, data analysis process
and benchmarking best practices;
Gaining both theoretical knowledge and practical skills in benchmarking research,
which will enable them to start a benchmarking implementation project in their own
organization.

Course materials that consist in:

Course slides;
Course notes.

Subscription to smartKPIs.com
The after-course phase aims to facilitate a better understanding of the course subject and for 6 months, providing access to
over 8000 KPI examples.
it is comprised out of the following:
After-course

Benchmarking best practices sharing - submit a PowerPoint presentation that you

will deliver for your colleagues on key topics covered during the core course, 3 weeks
after the training course;
Results presentation submit a document containing the results achieved by
following the action plan, 4 months after the course.

Facilitator

Applied Benchmarking submit an action plan to state the changes you intend to
make in your organization, 3 days after the training course;

One research report from the Top

25 KPIs series;
One webinar from the 2014
Performance Management
Webinar Series.

Course Fees

Educational Resources
The KPI Infographic
Catalogues: Glossary of Terms, Catalogue of Best Practices;
Webinars: Benchmarking Essentials, Applied Benchmarking;

Registration Form

Benchmarking process architecture: Graphic representation of the main

benchmarking phases;

Other Resources: Such as the KPI Infographic, developed by The KPI Institute,
which is a brief presentation of good practices in using KPIs.

www.kpiinstute.org | office@kpiinstitute.org | Certified Benchmarking Professional

Course Overview

Facilitator
Andrada-Iulia Ghee

Senior Benchmarking Specialist

Andrada is Senior Benchmarking Specialist and certified
trainer within The KPI Institute.

Andrada is also a PhD candidate in Engineering and Management and discovered her
passion for research during her Masters studies at the Technical University of Munich,
where she obtained a degree of Master of Science in Consumer Affairs and conducted
various research on behavioral marketing, strategy and leadership.

The course content was very valuable

and excellent. We can effectively use the
information and methods provided in
this course in our job.
Mariam Abdullah Al Darmaki,
AMMROC, UAE

I was really happy participating at this

course. I liked the course instructors style
in trying to give us all the knowledge and
skills related to the course.
Ragheb Al Qirshi, Supreme Council of Health,
Qatar

Thanks for a very informative and

enlightening session. Would certainly
assist me in the long run to further
enhance our Corporate Performance
Measurement and Management.
Hasniza Mohd Hassan, Multimedia
Development Corporation, Malaysia

Facilitator

She is internationally certified in working with KPIs and regularly attends international
conferences, where she publishes research articles in management field. She is also a
seminar lecturer of Human Resources Management and successfully completed the
Master Trainer Program facilitated by The Association for Talent Development (ATD).

Meshal Abdulrhman Alamri, Saudi Food &

Drug Authority, Saudi Arabia

Educational Resources

Her work experience acquired in consulting and account management significantly

improved her communication and negotiation capabilities. Also, as an employee of
Allianz Global Corporate & Specialty Munich, she developed project management skills
and acknowledged the importance of cultural differences management in a multinational
with a diverse working environment.

The course offers you essential tools

towards better performance.

Agenda

Andrada is coordinating the Benchmarking capability of

The KPI Institute and is responsible for the first benchmarking project of the company,
which seeks to provide a comparative analysis of the hospitals performance in the
GCC States. Moreover, she is in charge with developing and delivering courses both on
Benchmarking and Cross-cultural Management, and research activities which involve
documenting KPIs in various functional areas and industries. Andrada is also one
of the active editors of the Performance Magazine, publishing articles in the field of
performance management.

Testimonials

Very dynamic and interactive course;

knowledgeable and approachable course
facilitator.
Arturo Cruz, Abu Dhabi Aviation, UAE

Training Courses
Catalogue 2015
Course Fees

The KPI Institute offers a broad set of

training courses customized to specific
functional areas, industries or topics related
to performance management.

www.kpiinstute.org | office@kpiinstitute.org | Certified Benchmarking Professional

Access the Training Courses Catalogue

below for the complete training offer.

Registration Form

The KPI Institute is the global authority on Key Performance Indicators (KPIs)
research and education, providing through its publications and training courses
insights on how to measure and learn with KPIs. It developed the first KPI
Management Framework and operates several research programs dedicated to
performance management, strategy, Balanced Scorecard and Key Performance
Indicators. It operates smartKPIs.com, the result of the research program dedicated
to documenting and cataloguing how KPIs are used in practice, an online portal
containing the largest collection of well documented KPI examples, supported by
a community of tens of thousands of members.

Course Overview

Course Fees
Course Date

General Fee

The KPI Institute Early

Members
Bird 1

24 - 26 May

$3,000 USD

$2,900 USD

15 - 17 November

$3,000 USD

$2,900 USD

Early
Bird 2

2 or More
Participants

Registration
Deadline

$2,650 USD
by February 24th

$2,800 USD
by April 24th

$2,500 USD

19 May

$2,650 USD
by August 14th

$2,800 USD
by October 14th

$2,500 USD

10 November

Venue

Accommodation

Dusit Thani,
133, Sheikh Zayed Road,
Dubai, UAE

Accommodation is not covered by the

attendance fee and it needs to be arranged
separately by participants.

Agenda

*The course fee includes course materials, lunch and coffee breaks.

For more details visit:

The KPI Insitute Store
Official Course Webpage

Follow us on:

We invite you to contact the event

manager to enquire about special rates
from the venue.

/smartKPIs

Educational Resources

Our dedicated team can provide you with

assistance, information and guidance to
help you plan your next training course
and ensure you enjoy the services and
comfort at a first class hotel.

/the-kpi-institute

/kpiinstitute

Organize this training

course in-house
Facilitator

If you have a group of five or more to

train you can save time and money by
running this training course in-house.
Use the contact details provided below
to request a customized offer from one
of our training solution specialists.

Headquarters

Middle East Division

Sibiu City Center

Somesului Street,
No. 3 - 550003
Sibiu, Romania
T: +40 3 6942 6935
M: +40 7 4706 0997
office@kpiinstitute.org

Life.lab Building
198 Harbour Esplanade,
Suite 606, Melbourne Docklands,
VIC 3008, Australia
T: +61 3 9028 2223
M: +61 4 2456 8088
office@kpiinstitute.org

The Fairmont Dubai

Suite 13 - Office 2103,
21st Floor, Sheikh Zayed Road,
PO BOX 119724, Dubai, UAE
T: +971 4311 6556
M: +971 55 787 6427
office@kpiinstitute.org

Sibiu Office

Melbourne Office

Course Fees

European Division

Dubai Office

Registration Form

Operated by Connected Performance Training Institute under DED Trade License number 718620
www.kpiinstute.org | office@kpiinstitute.org | Certified Benchmarking Professional

Course Overview

Registration
3 ways to register:
Online

Registration form
*Please fill out all the fields below

store.kpiinstitute.org

Direct contact

Title
First name

Teodora Gorski
teo.gorski@kpiinstitute.com
T: +971 4311 6556

Telephone

Registration form
Use one of the following options:
Complete this form and fax it to
our Dubai Office at:
+971 4332 8810
Email us with your registration
details

Credit card
1. Fill in and submit the registration form
available online at store.kpiinstitute.org
2. Pay by credit card using the online facility;
3. A tax invoice together with the registration
confirmation will be sent to you via email (after
the attendance fee payment is confirmed).

1. Send an email containing your contact

details and registration request;
2. An email confirmation containing the
tax invoice and bank account details
will be sent to you;
3. Proceed with the attendance fee payment
by bank transfer;

5. A tax receipt together with the

registration confirmation will be sent to
you via email (after the attendance fee
payment is confirmed).

Job title
Department
Organization

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Industry
Address

City

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Country

Postal Code

How did you hear about us?

Registration cancellation procedure

Any withdrawals have to be announced at least two weeks before the beginning of the
course, through fax or e-mail. In this situation, the attendance fee will be refunded,
less $400 retained for administrative expenditure.
The attendance fee will not be refunded if the withdrawal from the course takes
place less than 2 weeks before its start date. If you find yourself in the impossibility to
attend the course after the registration process is already completed you may delegate
another person to attend the course in your place without any further fees charged. If
you have confirmed and made the attendance fee payment but you didnt attend the
course, the course attendance fee will not be refunded.

Registration Form

4. Send through email the proof of the

payment transaction completion;

Date of training course

Course Fees

Bank transfer

Training course

Facilitator

Payment:

Email

Educational Resources

Alexandru Muntean
alex.muntean@kpiinstitute.com
M: +40 7 4706 0997

Last name

Agenda

Call us and we will assist you

through the registration process.

If you attend the course only partially (one day or a limited number of sessions), you
will not benefit from any attendance fee reduction or refund.

www.kpiinstute.org | office@kpiinstitute.org | Certified Benchmarking Professional