A PROJECT

FEEL SECURE
THE NAME OF
FAITH
TRUST
AND
SECURITY

FEEL SECURE SECURITY COMPANY

PRESENTED BY:

MUHAMMAD ABU BAKAR SIDDIQUE

SOHAIL QAMAR
NASIR HAMEED
JUNAID RAFIFIQUE
MARIA IJAZ
AYESHA ILTAF

Presented to:
Mr. AAMIR GULZAR

ACKNOWLEDGEMENT

First of all we want to thank Allah and our parents,

due to Allahs grace and prayers of our parents we are
standing at this position today. Allah has granted us
tremendous courage, patience and mutual
understanding to accomplish the given task. We also
thank our teachers who gave us this valuable
knowledge and guided us through out the project.
Also we would like to acknowledge the support and
favor of:
RAJA HARIS SULTAN
MALIK M. TARIQ
Mr. ABID HUSSAIN
Mr. ZAFAR

COMPANY`S PROFILE

A Security company was established on 1st January 2007. It

is a private owned company provides services throughout

Pakistan. We are specialized in providing cost-effective

solutions to a wide variety of our clients.
Our success is based on philosophy that we provide
progressive, innovative and cost-effective solutions to our
clients about their security problems.
We are supplying total customer satisfaction and high
quality performance and we are approved contractors from
government.
We are providing 24 hour monitoring system our staff and
our system is 24 hour ready to protect our clients we have
highly professional and dedicated staff trying their level
best to keep our clients and their homes protected.

VISION STATEMENT
Providing tactical security and protection to everyone.
MISSION STATEMENT
Empower our employees by inspiring, guiding,
enabling and supporting them.
Ensure customer satisfaction by offering products and
services driven by their needs.
Ensure optimum returns to the shareholders.

CAPITAL STUCTURE
This company is being owned by six partners. Aggregate capital
invested by these partners was 600, 00,000 which was 60% of the
total capital and remaining amount lended through Askari Bank
was 400, 00,000 which is 40% of the aggregate capital. So,
aggregate capital of the company was 100,00,0000. Bank charged
15% interest on the amount lended.
Investment made by each partner and there names are as follow
M. ABU BAKAR made investment of 100, 00,000.
SOHAIL QAMAR made investment of 100, 00,000.
NASIR HAMEED made investment of 100, 00,000.
JUNAID RAFIQUE made investment of 100, 00,000.
MARIA IJAZ made investment of 100, 00,000.

AYESHA ILTAF made investment of 100, 00,000.

ORGANIZATIONAL STRUCTURE

C.E.O

DIRECTOR
ADMN

ADMN
MANAGER

HR
MANAGER

DIRECTOR
FINANCE

DIRECTOR
MARKETING

FINANCE

MARKETING
MANAGER

MANAGER

DIRECTOR
OPERATIONS

OPERATION
MANAGER

CONTROL
ROOM
MANAER

Office Setup
PURCHASE OF LAND:
We had purchased a plot of 20 Marla in Harley
Street area. Cost of each Marla is 645000 rupees and total price of plot is of
13000000 rupees. Plot is situated at road.

CONSTRUCTION OF BUILDING:
Construction of building work
was started in January and construction work completed in May .the
construction price was 15000000 rupees.
Key points of our building are as follow:
We have constructed basement which is being utilized as ware house.
We have established marketing and sales department including
reception & conference room at ground floor.
We have established finance and Admn departments at first floor.
We have established offices of director including control and
conference room at second floor.

FURNITURE AND FIXTURES:

We have spent 2000000 rupees on furniture and fixtures

Recruitment of employees
First we hired highly educated and experienced HR people from the market
by offering them attractive salary packages and also allocated them
favorable resources.
They made selection of highly skilled and educated tactical staff for us also
did recruitment of people at operational level.
HR department has made each department specialized in its field. Four
departments were made.
1) Finance Department

2) Marketing Department
3) Administration Department
4) Operational Department
FINANCE DEPARTMENT:
In finance department under Director Finance we have:
Manager Finance
Deputy Manager Finance
Assistant Manager Finance
Executive Accountant
Executive Accountant is responsible to record all the transactions that are
being made in business. The data collected from executive accountant is in
raw form, Assistant Manager and Deputy Manager Finance apply different
techniques to convert that raw data in some meaningful information so that
decisions can be initiated easily. As many persons are handling financial
system, chance of fraud is very low. This information then in prcised form
is submitted to the Manager Finance who finally reports it to Director
Finance then he makes decisions according to the given prcised
information.

MARKETING DEPARTMENT:
In Marketing Department under Marketing Director we have:
Product Manager
Sales Manager
Product Manager decides what products should be used by our company. He
keeps an eye globally about the changing trends in security devices industry.
And on the basis of this information he makes the innovation that what
product should be introduced by our company so that we can give quality
assurance and cost- effective solutions to our clients. Just because of that
feature we are trend setters in market.

On the other hand we have a team of 8 sales officers, 3 merchandisers, and 2

supervisors under a sales manager who is responsible for increase in sales of
company.
ADMINISTRATION DEPARTMENT:
Director Admn
Manager Administration
Deputy Manager Administration
Assistant Manager Administration
Manager HR
Deputy Manager HR
Administration department is responsible about administrative problems.
They deal with day to day official matters. They are responsible for internal
control and also for the communication between different departments.
HR Manager is responsible for the induction of interviews for the selection
of people as employees of the organization; they also allocate resources to
the employees of organization according to their positions and set tasks for
different departments.

OPERATIONAL DEPARTMENT:
Under Operational Director we have:

Operational Manager
Control room Manager
Controllers
Mobile supervisors

Under Operational Manager we have a team of technicians who install our

equipments on different localities. They are also responsible for repair and
maintenance of equipments installed.

We made control room in our organization. To develop that particular

control room we had hired 3 IT specialists on contract for 3 months who had
designed that system for us. Among these 3 IT specialists 1 was hired
permanently. We have a team of 6 controllers who monitor different
localities with the help of equipment installed by our technicians. These
controllers work under control manager for 24 hours in two different shifts
of 12 hours each.
We have 5 mobile units that control different security operations at different
localities. If there is any problem anywhere where our equipments are
installed that particular mobile unit that will be near to that place will reach
there in no time.

Communication between Departments

We have a very good system of communication between different
departments internally & externally. Different Department use memos and
e - mails to communicate between different departments.
Externally we have links with rescue 1122 & rescue 15 and different
hospitals. In case of any emergency, they can reach on the spot.

FEATURES
DISARM feature that will protect your home/company when you are
away from home/company.
STAY feature provide you security when you are at home/company.
NIGHT STAY feature it provide motion sensor at night.

MONITRING INCLUDE

Monitor burglary.
Monitor smoke detector for fire safty.
Car tracking system.
Monitor police emergency.
Monitor medical emergency.
Monitor trouble condition.

Monitor Burglary:
We use different equipments including cameras,
motion sensors and speakers to reduce the danger of theft. If there is any
sort of problem relating to theft, our control team sitting in control room
takes immediate steps to inform at police station.

Monitor smoke detector for fire safety:

With the help of smoke detectors,
our control team in fully capable of monitoring fire emergency. And if
there is some problem like this, control team will immediately report to
fire brigade. The exact location can also shown on the monitors in our
control room.

PRODUCTS USED BY OUR

COMPANY FOR SECURITY PURPOSE

SHAPE \* MERGEFORMAT

NAMES OF PRODUCTS USED BY OUR

COMPANY

Our company use following products for security of our clients

there names are as follow:

Key fob
Motion sensors
Smoke detectors
Glass break detectors
Door/ window sensors
Cell back up
Shot circuit cameras
Car tracking system

NAME OF
PRODUCT
SMOKE
DETECTOR

MODEL
SD-150

COST
PRICE
20000

SELLING
PRICE
30000

%AGE
PROFIT

CAMERA
SMOKE
DETECTOR
CAMERA+AUDIO
PIR CAMERA
WITH WORKING
MOTION
DETECTOR
HAWK EYE 2
INDOOR MOTION
SENSOR
PRO DUAL
FLOOD LIGHT
OUTDOOR
MOTION
DETECTOR
MASTER
CONTROL PANEL
PHOTOELECTRIC
SMOKE
DETECTOR W/
HEAT SENSOR
INFRA RED
MOTION
DETECTOR
DUAL
TECHNOLOGY
DIGITAL
DETECTOR
HEAT DETECTOR
SMOKE AND
HEAT DETECTOR
WITH SOUNDER
2 IN 1 MAGIC
DOOR ALARM
GLASS BREAKER
SENSOR
WIRE LESS CO
DETECTOR

SD-200

30000

40000

BJ5-D2

30000

42000

2000

4000

8000

12000

35000

50000

5129SDT

6500

9000

FX- 40

4000

6500

X9-85-PET
TOLERANT

5500

8000

BK-5601P
FSA-410BST

2500
3000

4500
6000

LS-100

4000

7000

BM-41

3500

6500

5800-CO

13000

18000

SCHEDULE OF HOME SECURITY FEE STRUCTURE

Plan Feature

Installation Fee

Monthly Monitoring
Fee

Stay Home

Rs. 200,000

Rs. 2,000

Away Home

Rs. 200,000

Rs. 3,000

SCHEDULE OF FEE FOR COMPANYS

Plan Features

In Installation Fee

Fe Monthly
Monitoring

Monitoring Burglary

Rs. 2,000,00

Rs. 20,000

Monitoring Fire Emergency

Rs. 2,000,00

Rs. 20,000

Monitoring Police Emergency

Rs. 2,000,00

Rs. 20,000

Monitoring Medical Emergency

Rs. 2,000,00

Rs. 20,000

Monitoring Low & High

Temperature Sensors.

Rs. 100,000

Rs. 10,000

MARKETING STRATEGY:

Our marketing strategy has following features which has initiated and
increase our sale our sales:

Hiring of Sales persons:

We had hired sales officers who visit different
offices and different localities to introduce our company and to initiate and
increase our sale.

Advertisements on News Papers:

We had given different ads on news
papers with main features are discussed in these ads which had introduced
our company to general public.

Conducting Get Together at Develop Areas:

Our company has
arranged get together at develop areas like Defense Housing Scheme, Behria
Town and at other places to introduce our company and attract our clients.

Details about Our Recent Projects:

Details about our recent projects are as follow:

Housing Projects:

Defense Housing Project:

In September 2007 we had signed a contract
with one of the leading construction company initially we have contract of
installing security system in 200 homes at present installation of equipments
in 150 houses is being completed and work is in progress in remaining
homes at fast speed. Negotiations are in progress with Defense Housing
Scheme for new contract in coming year.

Behria Town Project:

In June 2007 we have signed a contract with Behria
Town that security system would be provided to their hoses, initially we
have signed a contract to install security system in 300 houses at present

installation of equipments in 250 houses is being completed. And work in

remaining houses is being in process at fast speed.
We are expecting that we could get new contract in coming year.

Gulrez Housing Project:

We have started installing security system in
Gulrez Housing Society recently; initially we have installed our security
system in 50 houses.
We expect that we could get new orders to install our security system in that
particular housing scheme in future period.

Projects of Installation of Security System at Offices:

Project with Muslim Commercial Bank:
In July 2007we have signed a
contract with MCB that we will provide them cost effective and good
solution for their security problems for that purpose installation of security
system is started at present we had installed security system in 10 branches.

Project with Royal Bank of Scotland:

In September 2007 we have
signed a contract with RBS installation of security system is being started
and security system is being installed in 5 branches.

Project with Telenor:

We have signed contract with telenor on February

2008 to provide security to their offices and franchisees work is in process
on different localities and work is completed on 5 localities.

Project with Mobilink:

A contract with mobilink was signed in July 2008
that we will install security equipment in there offices and franchises work is
completed at 5 localities in this year.

Blue Area Project:

We had started providing and installing security
equipments in Blue Area Islamabad, initially we had installed security
system in 15 offices this year.

Project with Allied Bank:

We have signed a contract with Allied Bank on
November 2007 to provide them security equipments. Installation work is
going at fast pace and we had installed security system in 5 branches.
These projects show deep faith of our customers on us and showing how
good and effective security is provided by us our customers are our pride
and asset. We are trying our level best to provide cost-effective, progressive
and innovative solution to our clients about their security problems.

SWOT ANALYSIS OF OUR ORGANIZATION

STRENGTH AND WEAKNESSES ARE RELATED TO
INTERNAL CONTROL

STRENGTHS
Highly Trained Persons:
We have highly trained persons who are specialized in there field. Because
of highly trained staff we provide good and prompt services to our clients
and our staff remains calm under trouble conditions as they are fully
prepared for such type of conditions.

24 Hours Monitoring Services

We are providing 24 hours monitoring service. Our staff and our
system are 24 hours ready to protect our clients. We have highly
professional and dedicated staff trying their level best to keep our
clients and their homes protected.
MORE THAN ONE PARTNER
As there are six partners in this organization so, there would be
new and news ideas. If one partner is doing wrong others can stop
him, there will be no one man show. On the other hand decisions
are taken mutually so there is less chance of getting failure.
SPECIALIZED DEPARTMENTS
We have specialized departments according to their corresponding
fields. The staff for each department is highly skilled and educated.
Each department does its particular work.
ALLOCATION OF RESOURCES
Attractive salary packages and favorable resources are allocated to
the highly skilled and experienced staff so that they could stay with

our organization. If we provide them all these things they will be

loyal to their organization, and will not go for any other
organization.
GOOD COMMUNICATION B/W DEPARTMENTS
There is a good communication b/w different department. Each
department fully keeps informed the other department about its
workings and position. So that director of each department makes
decision keeping in view the position of other department.
MOBILE UNITS
We have 5 mobile units with a team under a control of supervisor.
This mobile unit reaches the particular place where there is
problem in no time. This thing also provides us an edge to our
competitors.
MONITORING SERVICES
Now a day Men-Guarding is becoming an old trend. We have a
control room at our office with a control team of 6 persons under
the control of controlling manager. This team provides a full-time
monitoring service sitting in control room.
TECHNOLOGY
We are using latest technology to provide cost effective and good
security services. We are providing total satisfaction to our
customer with the use of recent technology.

WEAKNESSES

HR DEPARTMENT
We dont have a specialized HR department. HR department is
under the control of administration department. Admn department
can influence their performance.
CLASH OF POWERS
As there are six partners with equal rights so, problem of handling
of resources may occur.
DELAY IN DECISION MAKING
As there are six partners with equal rights so, while making a
choice about a certain decision if person disagrees or lacks some
concentration then there will be delay in making decisions.
LACK OF CONFIDENCE AMONG THE PARTENERS
The problem of lack of confidence among the partners may arise as
there are six partners in our organization. It can affect performance
of the organization.
PARTNERSHIP BUSINESS IS NOT DURABLE
The partnership business is not durable because the personal
disputes of partners and death or insanity of any partner can halt
the activities of business.
LACK OF SECRECY
In case of misunderstanding or disputes among the partners the
business secret can be revealed.

OPPORTUNITIES AND THREATS ARE RELATED TO

EXTERNAL CONTROL.

OPPORTUNITIES
LARGE CAPITAL
As there are six partners so, investment made by them is greater
and more funds are available to expand business as compared to
sole proprietorship.
PUBLIC CONFIDENCE
In partnership business public shows more confidence as compared
to sole proprietorship.
CREDIT FACILITY
As compared to individual owner the partnership has more credit
worthiness in the financial market.
PERSONAL CONTACTS
Due to more members in business the personal contacts of each
member help in expanding business.
USE OF NEW TECHNOLOGY
Our company is providing full satisfaction to our clients with the
help of new technology.

THREATS

STRONG COMPETITOR
We have strong competitors in market who are sharing our market.
To survive in market we are using policy of innovation and new
technology.
UNLIMITED LIABILITY
As it is partnership business liability of the partners is unlimited
and personal property of the partners can be sold for the payments
of firms debts.
LIMITED LIFE
The life of partnership business is limited. If any person dies or
new partner enter in business the old partnership business will
come to an end.
NEW ENTRY IN MARKET
We dont have much experience to operate Security Company as
we had established this company recently.

WHY FEEL SECURE IS LEADING SECURITY

COMPANY?

Feel secure is leading security company because of the following reasons:

Highly Trained Persons:

We have highly trained persons who are specialized
in there field as they are highly specialized in there field they have good
relations with there customers, as they could provide them good services we
provide good and prompt services to our clients and our staff remain calm
under trouble conditions as they are fully prepared for such type of
conditions.

Easy to Use System:

We have one of the best security system because it is
very simple to use even children can operate them it is very necessary that
system should be very easy to operate because entire family is involved in
using the system.

Use of new Technology:

Our company is providing full satisfaction to our
clients with the help of new technology as envoirment is changing our
company is changing there envoirment to compete in that envoirment which
is envoirment of competition and rapid change no company can compete
without introduction of new technology in the market.

Recognition:
Our company is recognized by government but more importantly
it is recognized by our clients as they had shown there interest and faith in
our company no doubt they are assets for our company.

CODE OF ETHICS
If a company is a body then policies and guidelines are the
arteries and the blood flows in them and circulates
throughout the body. A proper blood flow ensures that the
body stays healthy and fit.
The same is true regarding a company and its policies. As
long as rules and guidelines are in practice, every thing will
work smoothly. Problem occurs when rules and regulations
are broken. As a result it wont only be the employee that
suffers the consequences but the company as a whole can
be put in a very much undesirable situations. Following are
some rules and guidelines that will ensure the smooth
working and growth:
All rules and regulations should be followed strictly.
Portray in a professional matter at all time when
representing the company.
Maintain a professional relationship with all the
employees of different departments and industry
related professionals.
Formal dress code should be followed strictly.
Only English language will be considered as the
medium of communication between departments.
REMUNERATION SCHDULE OF TOP AND MIDDLE
LEVEL MANAGEMENT:

NAME OF
POST
C.E.O
DIRECTOR
FINANCE
DIRECTOR
ADMN
DIRECTOR
MARKITING
DIRECTOR
OPRATION
MANAGER
FINANCE
MANAGER
ADMN
MANAGER
HR
MANAGER
MARKITING
MANAGER
OPRATION
MANAGER
CONTROLL
ROOM

BASIC
SALRY

EXTRA
ALLOWENCES

TOTAL
SALRY

100000 R.s
80000 R.s

50000 R.s
20000 R.s

150000
100000 R.s

80000 R.s

20000 R.s

100000 R.s

80000 R.s

20000 R.s

100000 R.s

80000 R.s

20000 R.s

100000 R.s

60000 R.s

20000 R.s

80000 R.s

60000 R.s

20000 R.s

80000 R.s

60000 R.s

20000 R.s

80000 R.s

60000 R.s

20000 R.s

80000 R.s

60000 R.s

20000 R.s

80000 R.s

60000 R.s

20000 R.s

80000 R.s

Feel secure co. (pvt) Ltd

Income statement
For the year ended 31st June 2008

SALES:
Installation
Monitoring

100000000
20000000

120000000

Cost of Goods Sold:

Purchases
Admen exp.
Selling exp.
Utility bills

80000000
10000000
8000000
2000000

Gross profit before Tax:

Less
Tax & interest

100000000
20000000
(2000000)

Net income:

Feel secure co. (pvt) Ltd

Balance Sheet
As on 31st June 2008

18000000

ASSET
Land & building
Furniture & fixture
Account receivable
Fixed deposit
Cash
Vehicle
Profit on deposit
Stock

Total

28000000
2000000
5000000
50000000
5000000
5000000
6000000
23000000

_________
124000000

LIABILITIES
Capital
Loan
Net income
Interest

Total

60000000
40000000
18000000
6000000

_________
124000000