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HARMONY BEACH RESORT

HARMONY BEACH RESORT

BUSINESS PLAN

Harmony Beach Resort,


TokBali,

16150 Pasir Puteh,


Kelantan

En. Azizan b. Abdullah


Pusat Pembangunan Usahawan Malaysia,
Block MEDEC (13),
Intekma Resort and Convention Centre,
Section 7,40000 Shah Alam,
Selangor Darul Ehsan.

September 8 , 2001

Dear Sir:
HAND OVER OF BUSINESS PLAN
Regarding the above matter, we would like to propose and hand in our business
planning to your behalf for further action. Our partnership members are listed as
below:
1. Azreen bt. Awang
2. Bibi Nurfaritha bt. Bashir Ahamad
3. Cik Som bt. Ahmad
4. Siti Noralisa bt. Ab. Halim
This proposal is about setting up a resort named Harmony Beach Resort which is
located in Pasir Puteh, Kelantan (please refer the attachment provided). Every
consideration and cooperation from your behalf is greatly appreciated.

Thank you
Sincerely,

Awang)

(Siti Noralisa bt. Ap. Hatim)

Tok Bali,
16700 Pasfr Puteh,

Kelantan.
Tel : 609 - 7827782
rox : 609 - 7827784
Email : harmony_br@po.iaring.com
Website : www.beachresort/harmony.com

PRESENTED BY :

w=

1. AZREEN BT. AWANG

99519396

2. BiBi NURFARITHA BT. BASHIR AHMAD

99519902

3, C!K SOM BT. AHMAD

995198%

4, S1TI NGRAUSA BT. AB. HALIM

9951990!?

DATE OF SUBMISSION : September 08, 2001

(t

> -

HARMONY BEACH RESORT

CONTENTS
PARTICULARS
Executive Summary
Acknowledgement
Logo
Logo Description
Introduction
Purposes
Background of the Business
Background of the Partners
Partnership Agreement

PACE
1
2
3
4
5
6
7
9
14

ADMINISTRATION PLAN
a Introduction to the Organization
a General Business Description
a Organizational Chart
Table of Job Designation &
Numbers of Workers
a Schedule of Tasks &
Responsibilities
Q Remuneration Table
a Staff Intensive
a List of Fixed Assets
a Office Layout Plan
Administration Budget

19
20
21
23
24

MARKETING PLAN
a Definition
a Introduction to Services
Target Market
a Market Size
a Competition
a Strength fit Weaknesses of
Harmony Beach Resort
a Market Share
Q Sales Forecast
a Marketing Strategies
Remuneration Table & Job
Description
a Marketing Budget

35
36
37
38
40
41
42

25
29
30
31
33
34

43
45
49
54
55

HARMONY BEACH RESORT

PARTICULARS

PACE

OPERATIONAL PLAN
Introduction to Operational
a Process Flow Chart
Unit Output/Hours of
Operations
a Material Requirements
a Operational Organization Chart
a List of Direct Workers
a Schedule of Task fit
Responsibilities
a Schedule of Remuneration
a Lists of Machines fit Equipments
a Suppliers of Material
Requirement
a Resort Layout
a Location Layout
a Operation Overhead
Operation Budget
Operation Revenue

56
57
58
59

FINANCIAL PLAN
a Introduction to Financial
a Project Implementation Cost
a Sources of Financing
Table of Depreciation
Loan Amortization Schedule
a Cash Flow Proforma Statement
Profit fit Loss Proforma
a Balance Sheet Proforma

84
85
86
87
88
94
95
97
100

JUSTIFICATION
Financial Analysis
Ratio Analysis
Justification

103
104
105
108

APPENDICES

109

64
65
66
67
70
71
73
74
79
80
81
82

HARMONY BEACH RESORT

PRESENTING

HARMONY BEACH
RE/ORT

HARMONY BEACH RESORT

EXECUTIVE SUMMARY
An entrepreneur

is

a person

who

undertakes

to

do

a job.

Entrepreneurship involves not only the process that leads to the setting up of a
business entity but also the expansion and development of an on going
concept.
To be an entrepreneur as to start a business, a business plan is needed.
Business plan is a written document which describe the proposed business or
project to be undertaken in a comprehensive manner.
For our business plan, we have decided to open up a resort named
Harmony Beach Resort that will be located at Tok Bali, Pasir Puteh, Kelantan.
We will provide the services such as accommodations, food and beverages,
recreational and laundry services beside other facilities that are already
provided around our resort.
We hope by practising doing this business plan, we are encouraged to be
a real entrepreneur in whatever types of business.

HARMONY BEACH RESORT

ACKNOWLEDGEMENT
In the name of Allah S.W.T most compassionate and most merciful
Our first grateful acknowledgement is addressed to Allah S.W.T for
giving us the opportunity to do this business plan and providing the energy and
inspiration which necessary for its completion.
We would like to express our appreciation and thanks to our lecturers,
En. Azizan and Pn. Aida Maria, for their guidance and advice in making our
business plan become possible.
Not forget to the members' parents who supported us to do this project
and also to En. Bahrein ( Manager Group of Pernas Hotel Chain Holdings Sdn.
Bhd.), En. Mohd. Asrul Sani (Manager of Housekeeping Department, Sutra Inn in
Kota Bharu, Kelantan ) and En. Bashir Ahmad who have contribute a lot in
helping us to complete this project.
Lastly, we deeply thankful to all the members who involve in this
project whether directly or indirectly. Thank you, may Allah bless you.

c*
HARMONY BEACH RESORT

LOCO

HARMONY BEACH RESORT

HARMONY BEACH RESORT

LOCO DESCRIPTION
HARMONY
We choose by the name of 'Harmony' is because we give priority to
the peacefulness and the harmonization of the surrounding at our beach
resort.
MEANING OF THE COLOURS
a DARK BLUE
Confidence in beating other competitors and we are trying to be the
best resort by providing a convenience and comfortable services to the
customers.

LIGHT BLUE
Showing the crystal clear water, white sandy beach and shining and
glittering seaview.

a DARK GREEN
Showing the sincerity and honesty of the members of Harmony Beach
Resort in running this resort.

LIGHT GREEN
The greenery view of flora along the beach that can give the guest the
feeling of satisfaction and relaxing.

HARMONY BEACH RESORT

INTRODUCTION
Harmony Beach Resort is a company that provides various of services
including accommodations, food and beverages, laundry and recreational
services such as water skiing and horse riding. For food and beverages, laundry
and recreational services are rented to other person / company but still under
our operation.
Harmony Beach Resort which is expected to get recognized as three stars
resort is located at Tok Bali, 16700 Pasir Puteh, Kelantan. Our resort structure
concept is Malaysia traditional house that is very unique and attractive.
As we establish this resort, at the same time we are also increase the
number of business that are related to the tourism in our country and
indirectly, we are increase our country revenue in tourism.

HARMONY BEACH RESORT

PURPOSES
Company growth is a goal of every entrepreneur. To meet this condition
a marketing strategies, business planning and long term goal must go along
well. This will assure growth in business and most important of all profit in
return. Based on the statement, this business plan which is prepared by
Harmony Beach Resort for the purposes of :

1. to obtain a long term loan for RM1,000,000 from Bank Bumiputera


Malaysia Berhad (BBMB) with a land certificate as a collateral to the
bank.The land is owned by one of the member of this partnership.
2. as a guidelines in measuring growth and profit in managing the business.
3. to inform clearly to the partners about the services provided.
4. to ease the partners to find the best strategies for providing a good
services to the customer
5. to expand and up sizing the business in the future planning.
6. to ensure profit and to monitor how well is the business doing.
7. to create consumer confidence to the company.
In conclusion, this business plan will be used to improve company's
activities and to increase profit of business for further.

HARMONY BEACH RESORT

BACKGROUND
OF THE
BUSINESS

HARMONY BEACH RESORT

BACKGROUND OF THE BUSINESS


Name of the business : Harmony Beach Resort
Business Address : Tok Bali, 16700 Pasir Puteh, Kelantan
Correspondence Address : Tok Bali, 16700 Pasir Puteh, Kelantan
Telephone Number : 609 - 7827782
Fax Number : 609 - 7827784
Email Address : harmony br@po.jaring.mv
Website : www.beachresort/harmonv.com
Form of business : Partnership
Main Activities : provide Accommodations, Foods and Beverages,
Laundry and Recreational services.
Date of Commencement of business : 1 st January 2007
Date of Registration of business : 1 st December 2006
Name of Bank : Bank Bumiputra Malaysia Berhad (BBMB)
Bank Account Number : 9911789299519902
Equity Contribution :
Azreen bt. Awang

RM190,082.50

Bibi Nurfaritha bt. Bashir Ahmad

RM190,082.50

Cik Som bt. Ahmad

RM190,082.50

Siti Noralisa bt. Ab. Ha||m

(^19^,082.5,9

HARMONY BEACH RESORT

BACKGROUND
OF THE
PARTNERS

HARMONY BEACH RESORT

GENERAL / A D M I N I S T R A T I O N MANAGER

Name in full: Siti Noralisa bt. Ab. Halim


Identity Card Number : 820707-03-5340
Permanent Address : PT603 Desa Darulnaim, PasirTumboh, 16150
Kota Bharu, Kelantan
Correspondence Address : PT 603 Desa Darulnaim, Pasir Tumboh,
16150 Kota Bharu, Kelantan
Telephone Number : 012-6585606
Email Address : hbr lisa@beachresort.com. my
Date of birth : 7 t h July 1982
Age : 19 year old
Marital Status : Single
Academic Qualification : Bachelor of Accountancy
Courses Attended : Entrepreneurship Course, Management and
Administration of Business Course
Skills : Good Communication, Good in Computer Literate
Experiences : open up a burger stall

10

HARMONY BEACH RESORT

MARKETING M A N ACER
Name in full : Cik Som bt. Ahmad
Identity Card Number : 821104-02-6028
Permanent Address : No. 193, Blok 9, Felda Lakum, 28500
Lanchang, Pahang
Correspondence Address : No. 193, Blok 9, Felda Lakum, 28500
Lanchang, Pahang
Telephone Number : 012-3865555
Email Address : hbr ciksom@beachresort.com.my
Date of Birth : 4 th October 1982
Age : 19 year old
Marital Status: Single
Academic Qualification : Bachelor of Accountancy
Courses Attended : Entrepreneurship Course, Business Strategies
Course
Skills : Good Communication, High Imagination in up sizing business
Experiences : As a cashier at a supermarket

11

HARMONY BEACH RESORT

OPERATIONAL MANAGER

Name in full: Bibi Nurfaritha bt. Bashir Ahmad


Identity Card Number : 820910-14-5000
Permanent Address : No. 9, Jalan SS7/12, Kelana Jaya,
47301 Petaling Jaya, Selangor
Correspondence Address : No. 9, Jalan SS7/12, Kelana Jaya,
47301 Petaling Jaya, Selangor
Telephone Number : 012-6910096
Email Address : hbr_ bibi@beachresort.com.my
Date of birth : 10th September 1982
Age : 19 year old
Marital Status : Single
Academic Qualification : Bachelor of Accountancy
Courses Attended : Entrepreneurship Course, Business Management
Course
Skills : Good Commnuication, Good in Computer Literate
Experiences : Help uncle at his mini market

12

HARMONY BEACH RESORT

FINANCIAL MANAGER

Name in Full: Azreen bt. Awang


Identity Card Number : 820504-03-5770
Permanent Address : PT 367,Kedai Ketereh, 16450
Kota Bharu, Kelantan
Correspondence Address : PT367,Kedai Ketereh, 16450
Kota Bharu, Kelantan
Telephone Number: 012-2196578
Email Address : hbr azreen@beachresort.com.mv
Date of Birth : 4 th May 1982
Age : 19 year old
Marital Status: Single
Academic Qualification : Bachelor of Accountancy
Courses Attended : Entrepreneurship Course, Financial Management
Course
Skills : Good Communication, Faster in Calculation
Experiences : As an account clerk

13

HARMONY BEACH RESORT

PARTNERSHIP
AGREEMENT

14

PARTNERSHIP BUSINESS
AGREEMENT

One partnership business agreement was signing by persons who involve in the
business called Harmony Beach Resort. This agreement was signing on 1 st
September 2001 and enforce immediately.

NAME

ID NUMBER

1. Azreen bt. Awang

99519396

2. Bibi Nurfaritha bt. Bashir Ahmad

99519902

3. Cik Som bt. Ahmad

99519896

4. Siti Noralisa bt. Ab. Halim

99519905

This agreement will be witness, that all persons above will agreed to be
partner members. This business will start its operation on 1 st January 2007 and
only will end or close if all the partners agree. If death happened, this business
will close down and heir of person death right to receive the part from the
business before close.

With this, we agree to follow all the regulation that consist in letter of
agreement.

15

(General/Administration Manager)

(Marketing Manager)

Hereby, as a partnership, we will be responsible on profit and loss and any


liability that is associated with the firm.
c.c

Company File
Member File
Lawyer File

We as a partnership, agree to make a loan from Bank Bumiputra Commerce as a


capital to start our business. The capital contribution from every shareholders
are RM 189,332.50 from each partners. The total is RM 757,330. The total of
our loan is RM 1,000,000 with land certificate as our collateral to the bank.
Below is the regulation that every partners must follow:-

1. Give a full attention to the task that given to then in running the
business.
2. Attempt to expand and develop the business in the future.
3. Every business debt that made by members must be settle by personal
without involve with any business or partnership assets.
4. Every partner must follow the act of establishment a partnership
business.
5. Every contract that involve with business must be discussed and must be
approved by all partners.
6. Any changes in the agreement must be attached with six months notice
to the department of the business administration.
7. Any Partner that fail to follow the regulations above without any logical
reason, action will be taken by the court.

17

For partnership information, the regulation stated above can be altered with
the agreement by all partners.

We hereby, as a witness to the partnership agreement we are able to attend to


the court or other places or to person to who confirm with this agreement.

First Witness

Encik Azizan Abdullah


Lecturer of Entrepreneurship(ETR) Subject

Second Witness

Puan Aida Maria


Lecturer of Entrepreneurship(ETR) Subject

18

*M*

(u

HARMONY BEACH RESORT

ADMINI/TRATION
PLAN

t9

HARMONY BEACH RESORT

INTRODUCTION TO THE
ORGANIZATION
Harmony Beach Resort is a company that provides various of services
including accommodation, food and beverages (F & B), laundry and
recreational services such as water skiing and horse riding. F & B, laundry and
recreational services is rented or managed by other person / company but
they are still under our operation.
There are four main departments in our company. Administration
department, marketing department, operational department and financial
department are also have own minor departments under each of them.
We hire 22 workers including ourselves as the managers to manage this
resort. We will emphasis on customers' needs in order to improve our services.
Generally, we as

a newcomer in the business field that establish a

resort will involve ourselves time by time to make sure will be the best resort
in Tok Bali.

20

HARMONY BEACH RESORT

GENERAL BUSINESS
DESCRIPTION
Harmony Beach Resort,
Tok Bali,
16700 Pasir Puteh,
Kelantan.
T e l : 609 - 7827782
Fax : 609 - 7827784
Email: harmony br@po.iaring.com
Website : www.beachresort/harmony.com
Harmony Beach Resort is located at Tok Bali on south eastern coast of
Kelantan. Set on Kelantan's finest beach, the resort is mere 12km or 15
minutes from Pasir Puteh town / 24 km or 30 minutes from Kota Bharu and 28
km or 40 minutes from Sultan Yahya Petra Airport. Buses and taxis are plentiful
and readily available.
Our resort which is expected to be recognized as two stars resort offers
the services and facilities as follow :
a) Accommodation
The types of rooms are divided into suite, deluxe and standard ( single
or queen bed ). The customers can choose which one they preferred to.
We offer a quality accommodation with Malaysian styled wooden chalets
and bungalows offer home comforts, ideals for families on holidays,
some are even designed with a mini lounge. One whether local or
international tourist or backpackers would also stay in a one-room chalet
with air conditioning.

21

HARMONY BEACH RESORT


b) Food and Beverages (F & B)
There are a restaurant, lounge and a drugstore under this department.
All of them are rented to other person / company but it is still under our
operation.

Get

relaxing,

sipping

with

favourite

cocktail

while

recollecting the day's experiences or with holiday acquaintances at the


lounge. The restaurant will serve Malaysian delicacies and continental
favourites. To those who find for their daily basic needs, drugstore will
fulfil your requirement.
c) Recreational
These services are also managed by other person / company but it is still
under our operation. The recreation sport provided are water skiing and
horse riding. The jet skies and horses can be rented if interested.
d) Laundry
The services offered are recollecting and washing guests' clothes. We
also provide dry-cleaning and ironing services. As F & B and recreational
department, this department also rented to other person / company.
Other facilities that are provide here are a jetty to those who
want to go the other island like Pulau Perhentian by travelling by boat
from Tok Bali, clinic and the stalls and hawkers along the road and the
beaches. Fishing village is one more interesting place to visit while you
are in Tok Bali.
Base on the business description above, it clearly tell that we give
priority to our customers' convenience and comfort to get enjoy staying
at our resort.

22

&

HARMONY BEACH RESORT

ORGANIZATIONAL CHART
GENERAL MANAGER

Siti Noralisa Ab. Halim

ADMINISTRATION
MANAGER

MARKETING
MANAGER

Siti Noralisa Ab.Halim

Cik Som Ahmad

SECREATARY

TECHNICIAN

RECEPTIONIST

OPERATIONAL
MANAGER
Bibi Nurfaritha

FINANCIAL
MANAGER
Azreen Bt. Awang

MARKETING STAFF

FOOD AND BEVERAGES


MANAGER

HOUSEKEEPING
ASSISTANT

2*

RECREATIONAL
MANAGER

HARMONY BEACH RESORT

TABLE OF JOB DESIGNATION


A N D NUMBER OF WORKERS
NUMBER OF WORKERS

JOB DESIGNATION

General / Administration Manager

Secretary

Receptionist

1
1

Marketing Manager

Marketing staff

Operational Manager

Housekeeping

10

Food and Beverages

(FaB)

Recreational

Laundry

Maintenance

Financial Manager

TOTAL

22

24

HARMONY BEACH RESORT

SCHEDULE OF TASKS A N D
RESPONSIBILITIES

GENERAL MANAGER

Managing and conducting business matter in order to achieve company's


goal

Attending any related meeting or seminar

Represent the company for any matter related to the business

Ensure all departments play their own role and responsibilities.

ADMINISTRATION MANAGER

Making report on the latest achievement of company

Making the structure of arrangement and planning to attract more


customers to come

Ensure all the partners get their salaries and benefits according to the
partnership agreement

Managing all expenses either it is connected to the administration


department or services

25

HARMONY BEACH RESORT

MARKETING MANAGER

Responsible in promoting and attracting the customers to visit our resort

Find ways to increase our resort market in the area

Find strategies to show our strength and improve our weaknesses in view
of others

Ensure our marketing and share in stable condition time by time

OPERATIONAL MANAGER

Managing and conducting all the services provided such as housekeeping,


food and beverages (F & B), recreational, laundry and maintenance
services in order to give a good service to customer

Managing the employees' working shift

Monitors the employees and services provided

Ensure all the services provided can fulfil customers' needs

26

HARMONY BEACH RESORT

FINANCIAL MANAGER

Checking and recording all the company's output and input cash flow

Managing company's cheque, accepting receipt and making payment on


behalf of company

Making financial and non-financial statement of the company whether


monthly or annually

Making financial annual report and balance sheet for financial performa.

SECREATARY

Keeping all the document related to the administration in proper manner

Writing and up dating all about the management

Accompany the General Manager in meeting

Arrange the appointment or meeting for the managers

27

HARMONY BEACH RESORT

RECEPTIONIST

Manage for check-in or check-out the customers

Collect money from customers

List down all the customers who come to check-in

Serve the people who asking about the resort

28

HARMONY BEACH RESORT

REMUNERATION TABLE
N O . OF
JOB POSITION

SALARY

WORKERS PER M O N T H
(RM)

General/Administration Manager

EPF

PERKESO

13%

2%

(RM)

(RM)

2,500.00

325.00

50.00

* Secretary

850.00

110.50

17.00

* Receiptionist

850.00

110.50

17.00

2,500.00

325.00

50.00

600.00

78.00

12.00

2,500.00

325.00

50.00

700x10

91x10

14x10

7,000.00

910.00

140.00

* Food And Beverages Staff

700.00

91.00

14.00

* Recreational Staff

700.00

91.00

14.00

* Laundry

700.00

91.00

14.00

700x2

91x2

14x2

1,400.00

182.00

28.00

2,500.00

325.00

50.00

2,964.00

456.00

Marketing Manager
* Marketing Staff
Operational Manager
* Housekeeping Assistant

* Maintenance Staff
Financial Manager
TOTAL

10

2
1
22

22,800.00

29

HARMONY BEACH RESORT

STAFF INTENSIVE
SALARY INCREMENTAL
Salary incremental for each worker is base on company's profit.
When the company become stable, salary for the workers will be increased
depend on their contribution and quality of the work.
BONUS
Bonus will be given base on company's annual profit. It is also depend on
their contribution and quality of the work.
EPF and PERKESO
Company will provide 13% on salary for EPF and 2% on salary for PERKESO
monthly.

ANNUAL HOLIDAY

Maximum 24 days per year for all the managers

Maximum 18 days per year for the other employees


EMERGENCY LEAVE

It will be given to the employees who have reasonable reason such as death or
sick with medical letter that being proved by related authorized party like
hospital.

MEDICAL FEES
Annual medical charges provided for each employee RM3$0.00

30

HARMONY BEACH RESORT

LIST OF FIXED ASSET


ITEMS

UNIT/SET

RM/UNIT

TOTAL

Office Building

120,000.00

120,000.00

Executive Table Set

400.00

2,000.00

Computer

2,800.00

5,600.00

Printer

300.00

600.00

Sofa

1,200.00

2,400.00

Air Conditioning

11

1,700.00

18,700.00

Emergency Light

10

60.00

600.00

Light

23

65.00

1,495.00

Cabinet

150.00

900.00

Fax Machine

600.00

1,200.00

Telephone

60.00

360.00

Cashier Machine

2,000.00

2,000.00

Receiptionist Table Set

600.00

600.00

Meeting Table Set

1,400.00

1,400.00

Toilet Bowl

500.00

1,000.00

Sink

180.00

360.00

Bathroom Set

30.00

60.00

Light

65.00

130.00

Air Conditioning

1,700.00

1,700.00

Light

65.00

130.00

Toilet:

Restroom :

31

HARMONY BEACH RESORT

Mini Bar:
Sink

180.00

180.00

Fridge

400.00

400.00

Electric Thermo Airpot

70.00

70.00

Mini Bar Set

30.00

30.00

Mineral Pot

60.00

60.00

Light

65.00

65.00

Cabinet

150.00

300.00

Ceiling Fan

95.00

95.00

Light

65.00

65.00

Store :

162,500.00

TOTAL

32

K* ur

HARMONY BEACH RESORT

OFFICE LAYOUT PLAN

OPERATINAL
AAANAGER

ZecRBflTA^Y

MARKETING
AAANAGER

GENERAL MANAGER

HlHI

FINANCIAL
AAANAGER

G*R

STORE

TOILET

MEETING

fiooH
T&iL-eT

tt

ReST R O O M

HARMONY BEACH RESORT

ADMINISTRATION BUPCET
ITEMS
Fixed Asset

ASSET
EXPENSES
(RM)
162,500.00

Salary

MONTHLY
EXPENSES
(RM)

OTHER
EXPENSES
(RM)

11,700.00
1,521.00
234.00

EPF13%
PERKESO 2%
Water and Electricity Deposit
Telephone and Internet Deposit

200.00
300.00

Water and Electricity

7,000.00
1,500.00

Telephone and Internet


Registration Fees

2,500.00

Employees' Insurance
Insurance

1,200.00
6,000.00

Medical Fees

750.00

Stationery

200.00

TOTAL

162,500.00

34

22,905.00

10,200.00

HARMONY BEACH RESORT

MARKETING
PLAN

35

HARMONY BEACH RESORT

DEFINITION
Marketing is the activities that are carried out systematically to
encourage and increase sales of products or services as long as the activities
are in lines with religious and ethical practices. From the definition, it shows
how importance the marketing strategy in running the business, so that the
business will success and be able to expand in the futureMarketing activities is towards satisfying customers needs and wants, as
well as contributing towards profit for the business. The company that
practices a good marketing policy, will always thinking and do research to know
about the needs of their customer and the product or services that they
produce will be based on the customers' needs. This is what our business is
going to do in order to success in the near future as well as to introduce our
resort to the other country.

36

HARMONY BEACH RESORT

INTRODUCTION TO SERVICES
Harmony Beach Resort is running a business that provides the
accommodations services and also recreational services. The type of
accommodation services that we provide is chalet. There are four types of
chalet in our resort, which is executive, deluxe, standard single and standard
queen. While the recreational activities that we have in Harmony Beach Resort
are water ski and horse riding.

To make sure that the customer is confident and comfortable with our
services, we will give them the reasonable prices for all the services. Besides
giving reasonable price, Harmony Beach Resort will offer the best services in
order to make them satisfied with the services that we offer to them.
Our resort is situated in Tok Bali, Pasir Puteh Kelantan. As this place is
becoming well-known we are really confident that our resort is going to be
successful. Besides that, there is only one resort in this place and its only
provides the rooms services. It does not provide any other services. So, we
think that, it won't be a big problem for us to attract customer.

}7

HARMONY BEACH RESORT

TARGET MARKET
Target market is the groups of customers that have needs and wants
that can be satisfied by the business through the supply of goods or services.
Harmony Beach Resort target market are:

1. INTERNATIONAL TOURIST
International tourist is our main target market. According to the
statistics, the number of the international tourists that came to our country has
increased almost every year. This is because they are so many interesting
places in our country.
So, by the emerging of our resort, hopefully more and more tourist will
come to our country, especially to Kelantan, the place where our resort
situated.
Since Harmony Beach Resort provides a lot of services compared to their
competitor, D' Bali so it is not so difficult for us to attract those tourist.

58

HARMONY BEACH RESORT

2.L0CAL TOURIST

Local tourist is our second target market. After the economic downturn
hit Malaysia in 1997, many Malaysian people choose to spend their holiday in
the country instead of going to oversea. So, we think that the number of local
tourist that will come to Kelantan especially Tok Bali, will increase since the
opening of our resort will attract the public.
From the research that we done, during the holiday, the Malaysian
people like to spend their holidays with their family. So, at this time we were
expected that our earning will increase.

3. BACKPACKERS

Backpackers are those who traveling from one places to another places.
They usually don't stay in one place for a long period. Eventually, they look for
a cheaper place to stay. But even though our resort is more expensive than
D'Bali resort, but it does not provides any other services and the resort is not
situated in a strategic place. So, we confident that those backpackers will
choose our resort as a place for them to stay.

39

<i

&r

HARMONY BEACH RESORT

MARKET SIZE
Market size is our total potential purchase of the target market.
According to the research that we done our market size are good. This is
because we expect that more and more people will come to our resort instead
of going to D' Bali Resort.
Below are the total sales per month (Jan) of our competitor, D' Bali
Resort:

COMPETITOR

SALES PER
MONTH

D' Bali Resort

RM65,000.00

Our market size is 60% from the total sales of D' Bali Resort. So, from
the total sales of D' Bali Resort, our expected sales is:
60% x RM65,00.00 = RM 39,000.00

40

HARMONY BEACH RESORT

COMPETITION
Every new business must have the competitors that offer the similar
products or services. Actually, competition is good in developing the business
because we will always trying to be better than our competitors. So, in order
to be better, the entrepreneur should analyze the strength and weaknesses of
the competitors in term of size, experience and years in business, financial
ability and the product line.
Harmony Beach Resort only has one competitor, which is D' Bali resort.
So, we don't think it's quite difficult for us to attract the customer since we
don't have many competitors.
The strength and weaknesses of D' Bali resort is as follows:
STRENGTH:
> Experience
Since D' Bali Resort is formed for many years, they have much
experience in running the business.
> Cheaper Price
D' Bali Resort is offering cheaper price for the rooms that they provide
compared to Harmony Beach Resort.

41

HARMONY BEACH RESORT

WEAKNESSES:
> Only one services
Even though D' Bali Resort provides cheaper price but they don't
provides any other services besides accommodation.
> Poor and old facilities
The facilities in D' Bali Resort maybe poor and old, since they have
formed for many years.
> Location is not strategic
The location of D' Bali Resort is not strategic, so it will be difficult for
the people to find the resort.

42

HARMONY BEACH RESORT

STRENGTH A N D WEAKNESS OF
H A R M O N Y BEACH RESORT
STRENGTH:

ONLY ONE COMPETITOR


We only have one competitor in Tok Bali which is D' Bali Resort. But D'
Bali Resort only provides the rooms services and it does not provides any
other services. Besides that, the number of rooms that they provide is
quite small.

NEW FACILITIES
Since we are new resort, so all the facilities that we provides is new and
still strong.

ORGANIZED MANAGEMENT
Harmony Beach Resort practice the best management skills, especially in
administration and operation to make sure all our customers satisfaction
come first.

BIGGER MARKET SIZE


By referring to the condition of our competitor, so we are confident that
we can capture a bigger market size.

FLEXIBLE PRICE
We provide a flexible price for all the services that we have in our
resort, so that it will not burden our customer.

42

HARMONY BEACH RESORT

WEAKNESS:

LESS WORKERS
As our resort newly exist, we don't have sufficient workers to help
running the business.

LACK OF EXPERIENCE
As Harmony Beach Resort is newly exist, so we don't have much
experience in managing the business.

42

HARMONY BEACH RESORT

MARKET SHARE
Market share is the estimated potential sales of the business. In finding the
market share we consider the followings:
1) Market size
2) Competitor's influence
Below is the market share analysis before the entering of Harmony Beach
Resort:
NAME OF COMPANY

SALES PER MONTH


RM

MARKET SHARE

D' Bali Resort

65,000.00

100%

TOTAL

65,000.00

100%

But, after the entering of Harmony Beach Resort the market share analysis is as
below:
NAME OF COMPANIES

SALES PER MONTH


RM

MARKET SHARE

D' Bali Resort


Harmony Beach Resort

25,516.00
39,484.00

39.26%
60.74%

TOTAL

65,000.00

100%

43

HARMONY BEACH RESORT

The effect of the entering of Harmony Beach Resort in the market:


NAME OF COMPANIES

MARKET SHARE

EFFECT/LOSS ON
MARKET SHARE

D' Bali Resort


Harmony Beach Resort

39.26%
60.74%

- 60.74%
+ 60.74%

TOTAL

100.00%

0.00%

44

HARMONY BEACH RESORT

SALES FORECAST
Sales forecast is our expected purchases from the identified target market.
Our sales forecast is changing from month to month. In forecasting our sales,
we consider the followings factors:

1. Customer's awareness
2. Seasonal factors
3. Characteristics of the business sector

Below is our sales forecast for the whole first year of our operation, 2007.
MONTH/YEAR
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL

45

SALES
RM
39,484.00
47,723.00
39,483.00
39,484.00
51,496.00
51,496.00
51,496.00
51,496.00
47,723.00
25,825.00
25,825.00
51,496.00
523,027.00

HARMONY BEACH RESORT

This is our sale forecast for the year 2008 and 2009.
YEAR

SALES
RM
904,552.00
1,202,253.00

2008
2009

46

HARMONY BEACH RESORT

60,000.00!
50,000.00
40,000.00
30,000.00
20,000.00
10,000.00
0.00
Sales (RM)

January
February
March
April
May
June
July
August
September
October
November
December

Monthly sales forecast for the first year2007.

'fir***
HARMONY BEACH RESORT

1400000
1200000
1000000
800000
Sales

600000

2007

2008

2009

Sates forecast for year 2007, 2008,and 2009.

48

HARMONY BEACH RESORT

MARKETING STRATEGIES
MARKETING STATEGY IN GENERAL
Generally, in order to promote the business and to attract the customer,
Harmony Beach Resort will use all the privileges that they have, especially in
the management efficiency. Harmony Beach Resort will manage the business in
an efficient way, such as by offering the services with reasonable price that fit
the needs and wants of the customer. Not only that, we also will do research
about our competitor to know about their strength and weakness and at the
same time we can improve the quality of our resort.
SERVICES STRATEGY
Harmony Beach Resort provides a lot of the services to the customer. All
the services that we provides, will fit the needs of our customer. Harmony
Beach Resort will gives them the best services as we can, in order to attract
them to go to our resort.
The strategy that we done to attract the customer are as follows:
1) The prices of the accommodations and services are reasonable, so that it
will not burden our customer.
2) Harmony Beach Resort will give a good quality of the accommodations
services that we provide, so that our customer will be satisfied, since we really
concern about the convenience and comfortability of our customer.
3) The safety of the customer is really important. So to prevent any
unexpected event, such as fire break out, Harmony Beach Resort provides
emergency equipment such as fire extinguisher and first aid kit. Our resort is
also equipped with electric generator to supply the electric and to avoid
blackout. Not only that, we also have emergency lights.

49

HARMONY BEACH RESORT

PRICING STRATEGY

One of the strategies that was done by Harmony Beach Resort to


attract customer, is by giving the reasonable prices for the services that we
provides. The accommodations and recreational activities rate in our resort are
as follows:

TYPES OF ROOMS/SERVICES

RATES
RM

Executive

3207 day

Deluxe

220/day

Standard Single

110/day

Standard Queen

160/day

Water Ski

150/hour

Horse Riding

30/hour

So, by seeing from the prices of the rooms and services that we
provides, we don't think its quite expensive. Everybody can live in our resort
whether they are from a rich family or not because its quite cheaper.

50

tar-

sJ
HARMONY BEACH RESORT

PROMOTION STRATEGY
There so many ways that will be done to attract customer
especially tourist to go to our resort. Harmony Beach Resort is providing enough
budget for the promotion of our business and hopely more and more people will
come to our resort. Below are the strategies that Harmony Beach Resort done
to promote the business:

1. Register to f Perbadanan Kemajuan Pelancongan Malaysia (TDC)


Since TDC involve directly in the promotion of the interesting
places in this country, so hopefully, by registering under this
corporation, it can help to promote our business. The registration
will be done a few months before Harmony Beach Resort starts its
operation.

2. Make Business Card


Harmony Beach Resort decided to make business card so that it is
easy for the customers to contact us.This is one of the way to
introduce our resort to the public.

51

HARMONY BEACH RESORT


3. Make Pamphlet
Harmony Beach Resort will make pamphlet so that the public will
know more about our resort such as the location, prices rate for
the rooms that we provide and all the activities that was held by
Harmony Beach Resort. The pamphlet will be put at the office
center of TDC in Kelantan.

4. Advertisement
Harmony Beach Resort will make advertisement in the local
newspapers and magazines to tell the public about the opening of
our resort. This is one of the important strategy to promote our
resort. Not only that, in our advertisement we will having a
contest and its open to all the malaysian citizen. The winner will
win a free living package to live at our resort for 3 days.

5. Sign Board

Sign Board is important to make the public know about the


existence of our resort. Besides that, sign board is also important
to the public, especially tourist, because it shows the way to our
resort. We will put the sign board in the strategic places, so it can
clearly seen by the tourist for example along the highway to the
Kelantan.

52

HARMONY BEACH RESORT

6. Website
Harmony

Beach

Resort

has

its

own

website

which

is

www. harmony/ beach resort.


In this website, all the information about our resort will be
provided. So for the public who want to know in detail about our
resort they can just easily log on to our website. The information
that

we

provide

is

about

the

accommodation

services,

recreational services and the facilities that we have in our resort.


Not only that, the public can also know about the interesting
places in Tok Bali from our website.
7. Packages
Harmony Beach Resort will introduce promotional packages
according to the season for example during the school breaks. At
this time Malaysian people like to spend their holiday by visiting
the interesting places in the country. So, by introducing the
packages it will attract people to go to Tok Bali.

53

HARMONY BEACH RESORT

REMUNERATION TABLE
JOB
DESIGNATION

Marketing Staff

SALARY PER
MONTH
(RM)

EPF
(13%)
RM

PERKESO
(2%)
RM

TOTAL

600.00

78.00

12.00

690.00

RM

690.00

TOTAL

JOB DESCRIPTION
Marketing staff is responsible in helping the marketing manager in doing
her work. The job of marketing staff is just like the secretary of the marketing
department.

54

KtJf
HARMONY BEACH RESORT

MARKETING BUDGET
This is our marketing budget for the first year of our operation, 2007.

TYPE
Fixed asset expenses:
Sign Board
Other Expenses:
Business Card

FIXED ASSET
EXPENSES(RM)

FEB

MAC

APRIL

MONTHLY EXPENSES (RM)


IULY
MEI
IUN

AUC

SEPT

OCT

NOV

DEC

TOTAL
RM

1,500.00
800.00
4,000.00
300.00

Advertisement
Pamphlet
Yellow Pages
Salary
EPF
PERKESO
TOTAL

IAN

1,500.00

800.00

1,600.00

4,000.00
300.00

8,000.00
900.00

300.00

1,200.00
600.00
78.00

600.00
78.00

600.00
78.00

600.00
78.00

600.00
78.00

600.00
78.00

600.00
78.00

600.00
78.00

600.00

600.00

7,200.00

78.00

600.00
78.00

600.00

78.00

78.00

936.00

12.00
6,990.00

12.00
690.00

12.00
690.00

12.00
690.00

12.00
990.00

12.00
5,490.00

12.00
690.00

12.00
690.00

12.00
690.00

12.00
690.00

12.00
690.00

12.00
990.00

144.00
18,780.00

55

HARMONY BEACH RESORT

OPERATIONAL
PLAN

$6

HARMONY BEACH RESORT

INTRODUCTION OF OPERATION
Operational planning is an important aspect to determine the
successfully of the business. It can fulfill the need of the customer and help the
business in making profit.
Our resort is running on a services basis. So if the business can't
satisfy the customer needs, this might effect our organization and as a result
this business can't really reach its goals and objectives.
To make the organization of Harmony Beach Resort running
smoothly in a good condition, all the activities must be manage, monitor and
supervised in maximize way. Hopefully it can minimize the costs and avoid loss.
This responsibilities is manage and operate by the Operational Manager which
is one of the partnership members.

57

*M

HARMONY BEACH RESORT

PROCESS FLOW CHART


As a business that provide services, we, the management of Harmony
Beach Resort will make sure our services process will run perfectly and
systematically. So, to make this said and done, the operational management
will prepare a process flow chart to be followed by all related employees.
Furthermore, this flow chart will help the employees to implement their jobs
efficiently and accurately.

Preparing rooms
necessity

Payment of deposit
and giving room keys

Show guest
Their room

Guest leaving
The chalet

Returning of
keys and deposit
to guest

Inspection of facilities
and equipment
in the room

Make sure guest


facilities and
comfortability

_^,

room ready
to be rented

Waiting for
booking

58

HARMONY BEACH RESORT

U N I T OUTPUT/HOURS OF
OPERATIONS
NORMAL SEASON
ROOMS
SERVICES
Chalet Standard
(Single)

Chalet Standard
(Queen)

Chalet Deluxe

Chalet Executive

QUANTITY U N I T PER
DAY
WEEK
MONTH

DAYS

3
3
3
3
4
5
5
9
9
9
11
12
13
13
4
4
4
4
6
6
7
2
2
2
2
2
3
3

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

59

26

104

76

304

35

140

16

64

HARMONY BEACH RESORT

PEAK SEASON 1
(FULLY OCCUPIED)
ROOMS
SERVICES

DAYS

Chalet Standard
(Single)

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Chalet Standard
(Queen)

Chalet Deluxe

Chalet Executive

QUANTITY U N I T PER
DAY
MONTH
WEEK
5
5
5
5
5
5
5
35
140
13
13
14
14
15
15
15
99
396
6
6
6
6
7
7
7
45
180
3
3
3
3
3
3
3
21
84

60

HARMONY BEACH RESORT

JMAK SEASON 2
( 8 0 % OCCUPIED)
ROOMS
SERVICES
Chalet Standard
(Single)

Chalet Standard
(Queen)

Chalet Deluxe

Chalet Executive

DAYS
DAY
4
4
4
4
5
5
5
12
12
13
14
15
15
15
5
5
5
5
6
7
7
2
2
3
3
3
3
3

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
61

QUANTITY U N I T PER
MONTH
WEEK

31

124

96

384

40

140

19

76

HARMONY BEACH RESORT

OFF-PEAK SEASON
ROOMS
SERVICES

DAYS

Chalet Standard
(Single)

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Chalet Standard
(Queen)

Chalet Deluxe

Chalet Executive

QUANTITY UNIT PER


MONTH
DAY
WEEK
2
2
2
2
3
3
3
17
68
5
5
5
5
7
8
8
172
43
3
3
3
4
4
5
5
27
108
1
1
1
2
2
2
3
19
76

62

HARMONY BEACH RESORT

PEAK SEASON 1 - FULLY OCCUPIED (AVERAGE)


1. End of month- March especially 30/31 - Sultan Kelantan Birthday
2. May - School Holiday, International Tourist (Japan, UK, Europe,
Australia, New Zealand)
3. June - Tourist, 'Pesta Pantai'
4. July - 'Pesta Wau', Citrawarna
5. August - Shopping Carnival, Independence Day
6. December - School Holiday, Shopping Carnival

PEAK SEASON 2 - FULLY OCCUPIED I N 7 0 % - 8 0 %

1. Feb - Aidilfitri festival, Chinese New Year


2. September - School Holiday (Middle of the month)

N O R M A L RATE - S O % T O & Q % ( A V E R A G E )
1. January
2. March

3. April
PEAK OFF SEASON - 2 Q % T O ,
1. October - Rain and flood season
2. November - Rain and flood season

63

HARMONY BEACH RESORT

MATERIAL REQUIREMENTS
FoUowings are the lists of materials needed to run the chalet:NO.

1.

2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.

TYPES

QUANTITY
NEEDED

PRICE
PER U N I T
(RM)

TOTAL
(RM)

Queen
Single

28
15
71
28

700
400
20
90

19,600
6,000
1,420
2,520

15

50

750

40
160
80
25
40
65
4
1000
8
12
70
180
300
800
40
80
100
25

2,920
6,880
6,880
2,150
3,040
6,695
172
10,000
568
852
2,310
5,400
9,900
2,400
120
240
1,000
750

Bed

Pillow
Queen Fitted Sheet
Set
Single Fitted Sheet
Set
Curtain
Dressing Table
Bedside Table
Bedside Lamp
Standing Lamp
Ceiling Lamp
Dustbin
Sofa Set
Face towel
Bath Towel
Sink
Shower
Toilet Bowl
Bathtub
Carpet
Lounge Table
Study Table
Telephone

73
43
86
86
76
103
43
10
71
71
33
30
33
3
3
3
10
30
TOTAL

92,567

iir
HARMONY BEACH RESORT

OPERATIONAL
ORGANIZATION CHART
OPERATIONAL
MANAGER

MAINTENANCE
DEPARTMENT

FOOD AND
BEVERAGES
DEPARTMENT

65

HOUSEKEEPING
DEPARTMENT

RECREATIONAL
DEPARTMENT

HARMONY BEACH RESORT

LIST OF
DIRECT WORKERS
JOB DESIGNATION

NO. OF
WORKERS

MAINTENANCE
- * Technicians

FOOD AND BEVERAGES


* Food and Beverages Assistant

HOUSEKEEPING
^ Housekeeping Assistants

RECREATIONAL
* Recreational Staff

LAUNDRY
* Laundry Staff

TOTAL OF WORKERS

66

11

:*

HARMONY BEACH RESORT

SCHEDULE OF TASKS A N D
RESPONSIBILITIES
JOB SPECIFICATION
AAAINTENANCE DEPARTMENT
Technician

TASKS A N D RESPONSIBILITIES

FOOD AND BEVERAGES


DEPARTMENT
Food and Beverages Manager

Responsible for all maintenance of the


electrical wiring.
Taking care of the main air-conditioning
system for the resort.
Repairing and fixing any defects or
damaged of electrical appliances in the
resort.

Since we are renting our restaurant,


lounge and drugstore to another people,
they are the one who is responsible for
all the management of food and
beverages department.
However the Food and Beverages
Manger will make sure everything is
running well and he is responsible for
collecting rents and commissions.

67

HARMONY BEACH RESORT

JOB SPECIFICATION
HOUSEKEEPING DEPARTMENT
1. Room Cleaner

TASKS A N D RESPONSIBILITIES

Working in shift either in the morning or


evening.
Responsible for the cleanliness of the
guest rooms. They have to make sure
the guest rooms is neat and clean
before the guest check-in and after the
guest check-out

2. Sweeper

Responsible for the cleanliness of the


overall resorts including the lobby,
administration office and the verandah
of each chalet.

3. Gardener

Taking care of the freshness of the


flowers planted all around the resort.

They have to water, fertilizer and plant


flowers and small bushes so that the
resort looks pleasant and a comfortable
place to stay.

Look after all the water equipments


such as Jet Ski and the life jacket.
Managing the recreational department
and make sure that the hotel guests are
satisfied with the recreational activities
provided
Taking care of the horses-its food,
cleanliness of the stable and the horses
health.

RECREATINAL DEPARTMENT
Recreational Staff

68

HARMONY BEACH RESORT

JOB SPECIFICATION

TASKS A N D RESPONSIBILITIES

LAUNDRY DEPARTMENT
Laundry assistant

Collect and wash-up the guests clothes


according to their needs
Provide ironing and dry-cleaning services
Washing the hotel laundry- towels, bed
sheets etc.

69

Jf

HARMONY BEACH RESORT

SCHEDULE OF
REMUNERATION
The management of operational department will be divided into 5 minor
departments which are food and beverages department,
department,

recreational

department

and

laundry

housekeeping

department.

Each

departments have workers who are responsible for their jobs. Below are the
schedule describing the specification of each minor departments.

DEPARTMENTS

NO. OF
MONTHLY
SALARY
WORKERS
RM

EPF
(13%)
RM

TOTAL
PERKESO M O N T H L Y
SALARY
(2%)
RM
RM

MAINTENANCE

(700x2)
1,400

(91x2)
182

(14x2)
28

1,610

FOOD A N D
BEVERACES

700

91

14

805

HOUSEKEEPING

(700x6)
4,200

(91x6)
546

(14x6)
84

4,830

RECREATIONAL

700

91

14

805

LAUNDRY

700

91

14

805

TO TAL

70

8,855

HARMONY BEACH RESORT

LIST OF MACHINES A N P
EQUIPMENT
ROOMS
NO

TYPES OF
EQUIPMENTS
Chalet
Standard
Deluxe
Executive

1.

NO. OF
UNITS

PRICE PER
UNIT(RM)

TOTAL
RM

20
7
3

45,000
60,000
80,000

900,000
420,000
240,000

2.

Air Conditioner

40

800

44,000

3.

Television

30

350

10,500

4.

Refrigerator

10

300

3,000

1,617,500

TOT-4L

MAINTENANCE DEPARTMENT
NO.

TYPES OF EQUIPMENT

TOTAL

1.

Electrical Equipments

1,500

2.

Hardware Tools

2,000

TOTAL

7,500

71

HARMONY BEACH RESORT

HOUSEKEEPING DEPARTMENT
NO.

TYPES OF
EQUIPMENT

NO. OF
UNITS

PRICE PER
UNITCRM)

TOTAL
RM

1.

Vacuum Cleaner

10

800

8,000

8,000

T O !fAL

72

HARMONY BEACH RESORT

SUPPLIERS OF MATERIAL
REQUIREMENT
MATERIALS
Furniture
Chemicals
Mattress
Bed Sheet and pillows
Towel
Soap and Shampoo
Dustbin
Tissues

SUPPLIERS
King Koil Furniture Enterprise
Bumi Indah Sdn Bhd
King Koil Furniture Enterprise
Seon Lim Company
Towel Tech Enterprise
Ensur Crabe Sdn Bhd
Lamba Enterprise
Mel Tech Enterprise

All of the suppliers' companies are situated in Kota Bharu, Kelantan.

73

HARMONY BEACH RESORT


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74

HARMONY BEACH RESORT

CHALET STANDARD SINGLE

2 feet

S fee h
>*=

Peps iP
TABUE

TABLE

-is

a
o
o
SINGLE

|M

TPitrT

ilfowefO

5 feel

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YefiANPA-H

12 f e e t

75

-tr

HARMONY BEACH RESORT


CHALET STANDARD QUEEN
>3 feet-

5 f+

Z+:

I , .

r
%

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o
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as
INI<-

TOlLte T

ZH-uwetf.)

^F

TELEVISION

VERANDAH

12 feeV

76

>

<T fee k

S feV

HARMONY BEACH RESORT

CHALET DELUXE

IM -fet-i

<=

8 fee*

CD
/

cufSoftfiO

BoWl_

cu no ft#P
/

i 6 fee +

k^z

iiNfcrLe
Be-P

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TELEVISION

tTVtDV
TACUE

o
^
24 fee +

Verandah

i2 f e e +

77

HARMONY BEACH RESORT


16 f e e *
(

CHALET EXECUTIVE
14 feel

ii+

<=

D4TH-TMg

DO

TciLfc ( BcvvL

fee*

CUPPC^-jO

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STUDY

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78

U Teei

HARMONY BEACH RESORT

ll

MALAYSIA
:

oJTAN

jtauisyi-

UNA SEA

ferial
Tumpcff1

Wokaf Batfam

Panrai Cahaya Bulan


Peagkalan C h e p a
Pantai iiama
KOTA BHARU

Panrai Bachok
Bachok
~ T o k Bali
Posh" P u t e h ^

Jeram Pasu
Jeram Linqng
Machang
o
Lata Bull
Kualo Krai
t.Lqto Renv^i
Lata Berihgfn

Location of Harmony Beach Resort, Tok Bali.

79

HARMONY BEACH RESORT

OPERATION OVERHEAD
HOUSEKEEPING DEPARTMENT
PARTICULARS

QUANTITY
PER DAY

PRICE PER
UNIT(RM)

TOTAL
RM

Tissue

15

0.80

12.00

Shampoo

15

0.20

3.00

Hand Soap

15

0.20

3.00

Bath Soap

15

0.20

3.00

Cleaning Equipment

40

TOTAL

61. OO

Cost Incurred by Housekeeping Department per day=RM 113


Cost incurred in a month=RM 61x30 days
=RM 1,830 per month

80

K*M*'
HARMONY BEACH RESORT

OPERATION BUDCET

TYPES

FIXED COST
RM

Chalets
Materials
Air conditioner
Televisions
Refrigerator
Maintenance Equipment
Housekeeping Equipment
Housekeeping Overhead
Salary
EPF(13%)
PERKESO(2%)
Other Operational Expenses

1,335,000
92,567
44,000
10,500
3,000
7,500
8,000

TOTAL

1,500,567

MONTHLY
EXPENSES
RM

OTHER
EXPENSES
RM

1,830
7,700
1,001
154
1,600

81

10,685

1,600

HARMONY BEACH RESORT

OPERATION REVENUE
ROOMS
SERVICES

NO. OF UNITS
PER M O N T H

PRICE PER
UNIT(RM)

TOTAL
REVENUE(RM)

Chalet Standard
(Single)

140

110

15,400

Chalet Standard
(Queen)

312

160

49,920

Chalet Deluxe

240

220

52,800

Chalet Executive

72

320

23,040
141,160

TOTAL

FOOD A N D BEVERAGES
BUDGETED COMMISSION
INCOME
TAKEN

SERVICES MONTHLY
RENTAL
RATE

TOTAL
REVENUE

Restaurant

12,000

10

52,000

5,200

17,200

Lounge

10,000

38,000

3,040

13,040

Drugstore

8,000

18,000

1,440

9,440
39,680

T O ! AL

82

HARMONY BEACH RESORT

RECREATIONAL
SERVICES

BUDGETED
INCOME

COMMISSION
TAKEN

TOTAL
REVENUE

Jet-Ski

8,000

20%

1,600

1,600

Horse Riding

3,200

20%

640

640
2,240

TOTAL

LAUNDRY
SERVICES

MONTHLY
RENTAL
RATE

BUDGETED
INCOME

COMMISSION
TAKEN

TOTAL
REVENUE

Laundry

6,000

8%

12,000

960

6,960

6,960

T O ! "AL

83

tftRMONY BEACH RES<

FINANCIAL
PLAN

S4

HARMONY BEACH RESORT

INTRODUCTION
A financial plan is a plan that shows the short and long-term financial
requirements in order to start a new business or project. It also shows how the
requirements are going to be financed using internal and external resources.
A financial plan should also include the projections of the financial statements
such as cash flows, profit and loss and balance sheet.
Besides that, it should include some financial analysis in order to determine the
viability of the proposed business/project.
A financial plan is important to determine the amount of money to be
invested, to identify and propose the relevant sources of fund.
It is also important to ensure that the initial capital is sufficient and to
appraise the viability before actual investment is committed. Not only that, it
is also act as a guideline for implementation.

85

HARMONY BEACH RESORT

PROJECT IMPLEMENTATION COST


RM

RM

Capital Expenditure
Building
Fixtures & Fittings
Furnitures
Office Equipment
Signboard
Renovation & Maintenance

1,455,000.00
114,885.00
58,720.00
9,760.00
1,500.00
18,500.00

Working Capital ( 1 Month )


Administrative
Marketing
Operation

22,905.00
6,990.00
10,685.00

Pre-operational Cost
Business Registration
Employees' Insurance
Insurance

2,500.00
1,200.00
6,000.00
9,700.00

Deposits
Water & Electricity
Telephone & Internet

200.00
300.00
500.00
51,185.00

Allowance for Contingencies (3%)

TOTAL COSTS

1,760,330.00

86

HARMONY BEACH RESORT

SOURCES OF FINANCING
SOURCES
Equity Contribution
CashSiti Noralisa bt Ab. Halim
Cik Som bt Ahmad
Bibi Nurfaritha bt Bashir Ahmad
Azreen bt Awang
Term Loan

RM

190,082.50
190,082.50
190,082.50
190,082.50

1,000,000.00

TOTAL COST

87

1,760,330.00

HARMONY BEACH RESORT

TABLE OF DEPRECIATION
Building
RM 1,455,000
10 years
Straight Line

Type of asset
Cost of asset
Economic life
Method
YEAR

0
1
2
3
4
5
6
7
8
9
10

ANNUAL
DEPRECIATION
RM

ACCUMULATED
DEPRECIATION
RM

BOOK VALUE

0
145,500
145,500
145,500
145,500
145,500
145,500

0
145,500
291,000
436,500

1,455,000
1,309,500
1,164,000
1,018,500

582,000
727,500
873,000
1,018,500
1,164,000
1,309,500
1,455,000

873,000
727,500
582,000

145,500
145,500
145,500
145,500

88

RM

436,500
291,000
145,500
0

HARMONY BEACH RESORT

TABLE OF DEPRECIATION
Type of asset

: Furnitures

Cost of asset
Economic life
Method

: RM 58,720
: 5 years
: Straight Line

YEAR

0
1
2
3
4
5

ANNUAL

ACCUMULATED

DEPRECIATION

DEPRECIATION

RM

RM

RM

0
11,744
11,744
11,744
11,744
11,744

0
11,744

58,720
46,976

23,488
35,232

35,232
23,488
11,744

46,976
58,720

89

BOOK VALUE

HARMONY BEACH RESORT

TABLE OF DEPRECIATION
Type of asset
Cost of asset
Economic life
Method

Fixtures fit Fittings


RM 114,885
5 years
Straight Line

ANNUAL
DEPRECIATION

ACCUMULATED
DEPRECIATION

BOOK VALUE

RM

RM

RM

0
1
2
3
4

0
22,977
22,977
22,977
22,977

0
22,977
45,954
68,931
91,908

114,885
91,908
68,931
45,954
22,977

22,977

114,885

YEAR

90

HARMONY BEACH RESORT

TABLE OF DEPRECIATION
Type of asset

: Office Equipment

Cost of asset
Economic life
Method

: RM 9,760
: 5 years
: Straight Line

YEAR

0
1
2
3
4
5

ANNUAL
DEPRECIATION
RM

ACCUMULATED
DEPRECIATION
RM

BOOK VALUE

0
1,952
1,952
1,952
1,952
1,952

9,760
7,808
5,856
3,904

1,952
3,904
5,856
7,808
9,760

91

RM

1,952
0

HARMONY BEACH RESORT

TABLE OF DEPRECIATION
Type of asset
Cost of asset
Economic life
Method
YEAR

0
1
2
3
4
5
6
7
8
9
10

: Signboard
: RM 1,500
: 10 years
: Straight Line

ANNUAL
DEPRECIATION
RM

ACCUMULATED
DEPRECIATION
RM

BOOK VALUE

150

150

1,500
1,350

150
150
150
150
150
150

300
450
600
750
900
1,050
1,200

150
150
150

1,350
1,500

92

RM

1,200
1,050
900
750
600
450
300
150
0

HARMONY BEACH RESORT

TABLE OF DEPRECIATION
Renovation and Maintenance
RM 18,500
5 years
Straight Line

Type of asset
Cost of asset
Economic life
Method
YEAR

0
1
2
3
4
5

ANNUAL
DEPRECIATION
RM

ACCUMULATED
DEPRECIATION
RM

BOOK VALUE

0
3,700
3,700
3,700
3,700
3,700

0
3,700
7,400
11,100
14,800
18,500

18,500
14,800
11,100
7,400
3,700
0

93

RM

HARMONY BEACH RESORT

LOAN AMORTIZATION SCHEDULE


RM1,000,000
20 years
7%
Reducing Balance (Annually)

Loan Amount
Loan Period
Interest Rate
Method
YEAR

INTEREST
RM

PRINCIPAL
RM

PAYMENT
RM

BALANCE
RM

0
1
2
3
4
5
6
7
8
9
10

0
70,000.00
66,500.00
63,000.00
59,500.00
56,000.00
52,500.00
49,000.00
45,500.00
42,000.00
38,500.00

0
50,000.00
50,000.00
50,000.00
50,000.00
50,000.00
50,000.00
50,000.00
50,000.00
50,000.00
50,000.00

0
120,000.00
116,500.00
113,000.00
109,500.00
106,000.00
102,500.00
99,000.00
95,500.00
92,000.00
88,500.00

11
12

35,000.00

50,000.00
50,000.00

85,000.00

1,000,000.00
950,000.00
900,000.00
850,000.00
800,000.00
750,000.00
700,000.00
650,000.00
600,000.00
550,000.00
500,000.00
450,000.00

81,500.00

400,000.00

78,000.00
74,500.00

350,000.00

13
14

31,500.00
28,000.00
24,500.00

15

21,000.00

50,000.00
50,000.00
50,000.00

16
17

17,500.00

50,000.00

67,500.00

14,000.00
10,500.00
7,000.00

50,000.00
50,000.00
50,000.00

64,000.00

200,000.00
150,000.00

3,500.00

50,000.00

60,500.00
57,000.00
53,500.00

100,000.00
50,000.00
0

18
19
20

94

71,000.00

300,000.00
250,000.00

"c
HARMONY BEACH FESORT
CASH FLOW PRO-FORMA STATEMENT
Month
A

Pre-Operation

Jan

Feb

Mac

Apr

May

June

July

Aug

Sept

Oct

Nov

DIs

90,165

6,747

57,868

100,749

143,631

198,225

248,319

303,213

358,107

409,228

436,611

463,994

Yearl

CASH INFLOWS
Beginning cash balance
Equity
Term Loan

760,330

760,330

1,000,000

1,000,000
39,484

47,723

39,483

39,484

51,496

51,496

51,496

51,496

47,723

25,825

25,825

51,496

523,027

-Food & Beverage

39,680

39,680

39,680

39,680

39,680

39,680

39,680

39,680

39,680

39,680

39,680

39,680

476,160

-Laundry

4,960

4,960

4,960

4,960

4,960

4,960

4,960

4,960

4,960

4,960

4,960

4,960

59,520

-Recreational

2,240

2,240

2,240

2,240

2,240

2,240

2,240

2,240

2,240

400

400

2,240

23,200

176,529

101,350

144,231

187,113

242,007

296,601

346,695

401,589

452,710

480,093

507,476

562,370

2,842,237

Room Materials

9,202

9,202

9,202

9,202

9,202

9,202

9,202

9,202

9,202

9,202

9,202

9,202

110,424

Direct Labour - salary

7,700

7,700

7,700

7,700

7,700

7,700

7,700

7,700

7,700

7,700

7,700

7,700

92,400

1,001

1,001

1,001

1,001

1,001

1,001

1,001

1,001

1,001

1,001

1,001

1,001

12,012

154

154

154

154

154

154

154

154

154

154

154

154

1,848

1,830

1,830

1,830

1,830

1,830

1,830

1,830

1,630

1,830

1,830

1,830

1,830

21,960

600

600

600

600

600

600

600

600

600

600

600

600

7,200

-EPF

78

78

78

78

78

78

78

78

78

78

78

78

936

- PERKESO

12

12

12

12

12

12

12

12

12

12

12

12

Cash Sales
Rent revenue & Comission :

TOTAL CASH INFLOWS


8

1,760,330

CASH OUTFLOWS
Operational Expenditure:

-EPF
- PERKESO
Operational Overheads
Marketing Expenditure
Advertisement

4,000

4,000

Direct Labour - salary

Business Card
Pamphlet

300

300

300

144
1,600

800

800

Yellow Pages

8,000

900
1,200

1,200

Administration Expenditure
r

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

120,000

1,300

1,300

1,300

1,300

1,300

1,300

1,300

1,300

1,300

1,300

1,300

1,300

15,600

200

200

200

200

200

200

200

200

200

200

200

200

2,400

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

20,400

221

221

221

221

221

221

221

221

221

221

221

221

2,652

34

34

34

34

34

34

34

34

34

34

34

34

408

Water 6 Electricity

7,000

7,000

7,000

7,000

7,000

7,000

7,000

7,000

7,000

7,000

7,000

7,000

84,000

Telephone & Internet

Manager - salary
-EPF
- PERKESO
Indirect Labour - salary
-EPF
- PERKESO

1,500

1,500

1,500

1,500

1,500

1,300

1,500

1,500

1,500

1,500

1,500

1,500

18,000

Medical Fees

750

750

750

750

750

750

750

750

750

750

750

750

9,000

Stationery

200

200

200

200

200

200

200

200

200

200

200

200

2,400

Financial Expenditure
Loan Repayment:
Principal

50,000

50,000

Interest

70,000

70,000

Capital Expenditure
1,455,000

Building

1,455,000

Furnitures

58,720

58,720

Fixtures & Fittings

114,885

114,885

Office Equipment

9,760

9,760

Renovation & Maintenance

18,500

18,500

Signboard

1,500

1,500

2,500

2,500

Other expenses
Administration
Registration fees
Deposit
-Water ft Electricity

200

200

- Telephone a Internet

300

300

Employees' Insurance

1,200

1,200

Insurance

6,000

6,000

Operational

1,600

1,600

TOTAL CASH OUTFLOWS

1,670,165

169,782

43,482

43,482

43,482

43,782

48,282

43,482

43,482

43,482

43,482

43,482

43,782

2,323,649

(A-B) Surplus/ Deficit

90,165

6,747

57,868

100,749

143,631

198,225

248,319

303,213

358,107

409,228

436,611

463,994

518,588

518,588

Ending cash balance

90,165

6,747

57,868

100,749

143,631

198,225

248,319

303,213

358,107

409,228

436,611

463,994

518,588

518,588

HARMONY BEACH RESORT

Year
A

CASH INFLOWS
Beginning cash balance
Equity
Term Loan
Cash Sales
Rent revenue:
-Food & Beverage
-Laundry
-Recreational
TOTAL CASH INFLOWS
CASH OUTFLOWS
Operational Expenditure:
Room Materials
Direct Labour - salary
- PERKESO
- KWSP
Operational Overheads
Marketing Expenditure
Advertisement
Direct Labour - salary
- PERKESO
-KWSP
Business Card
Pamphlet
Yellow Pages
Administration Expenditure
Manager - salary
- PERKESO
-KWSP
Indirect Labour - salary
- PERKESO
- KWSP
Water & Electricity
Telephone 6 Internet
Medical Fees
Stationery
Financial Expenditure
Loan Repayment:
Principal
Interest
Capital Expenditure
Building
Furnitures
Fixtures & Fittings
Office Equipment
Renovation & Maintenance
Signboard
Other expenses
Administration
Registration fees
Deposit
- Water ft Electricity
- Telephone 6 Internet
Employees' Insurance
Insurance
Operational
TOTAL CASH PAYMENT
(A-B) Surplus/ Deficit
Ending cash balance

2007

2008

2009

518,588.00

1,324,426.00

760,330.00
1,000,000.00
523,027.00

904,552.00

1,202,253.00

476,160.00
59,520.00
23,200.00
2,842,237.00

499,968.00
62,496.00
24,360.00
2,009,964.00

523,776.00
65,472.00
25,520.00
3,141,447.00

110,424.00
92,400.00
12,012.00
1,848.00
21,960.00

115,945.00
97,020.00
12,612.60
1,940.40
23,058.00

121,466.00
101,640.00
13,213.20
2,032.80
24,156.00

8,000.00
7,200.00
936.00
144.00
1,600.00
900.00
1,200.00

8,400.00
7,560.00
982.80
151.20
1,680.00
945.00
1,260.00

8,800.00
7,920.00
1,030.00
166.00
1,760.00
990.00
1,320.00

120,000.00
15,600.00
2,400.00
20,400.00
2,652.00
408.00
84,000.00
18,000.00
9,000.00
2,400.00

126,000.00
16,380.00
2,520.00
21,420.00
2,784.60
428.40
88,200.00
18,900.00
9,450.00
2,520.00

138,600.00
18,018.00
2,772.00
23,562.00
3,063.00
472.00
97,020.00
20,790.00
10,395.00
2,772.00

50,000.00
70,000.00

50,000.00
66,500.00

50,000.00
63,000.00

200.00
300.00
1,200.00
6,000.00
1,600.00
2,323,649.00

1,200.00
6,000.00
1,680.00
685,538.00

1,200.00
6,000.00
1,760.00
723,918.00

518,588.00
518,588.00

1,324,426.00
1,324,426.00

2,417,529.00
2,417,529.00

1,455,000.00
58,720.00
114,885.00
9,760.00
18,500.00
1,500.00

2,500.00

96

HARMONY BEACH RESORT


PROFIT AND LOSS FOR THE YEAR ENDED 3 1 * DECEMBER 2007
(RM)

(RM)

Sales
Rent Revenue
- Food & Beverage
- Laundry
- Recreational
Less:
Expenses
Operational Expenditure:
Room Materials
Direct Labour - salary
-PERKESO
-KWSP
Operational Overheads

(RM)
523,027.00
476,160.00
59,520.00
23,200.00
1,081,907.00

110,424.00
92,400.00
12,012.00
1,848.00
21,960.00
238,644.00

Marketing Expenditure
Advertisement
Direct Labour - salary
-PERKESO
-KWSP
Business Card
Pamphlet
Yellow Pages

8,000.00
7,200.00
936.00
144.00
1,600.00
900.00
1,200.00
19,980.00

Administration Expenditure
Manager - salary
-PERKESO
-KWSP
Indirect Labour - salary
-PERKESO
- KWSP
Water & Electricity
Telephone & Internet
Medical Fees
Stationery

120,000.00
15,600.00
2,400.00
20,400.00
2,652.00
408.00
84,000.00
18,000.00
9,000.00
2,400.00
274,860.00

Financial Expenditure
Loan Repayment:
Interest

70,000.00
70,000.00

Other expenses
Administration
Registration fees
Employees' Insurance
Insurance
Depreciation
Operational

2,500.00
1,200.00
6,000.00
186,023.00
1,600.00
197,323.00

Total Expenses

800,807.00

NET PROFIT

281,100.00

97

Ct#
HARMONY BEACH RESORT
PROFIT AND LOSS FOR THE YEAR ENDED 31st DECEMBER 2008
(RM)

(RM)

Sales
Rent Revenue
- Food & Beverage
- Laundry
- Recreational

Less:
Expenses
Operational Expenditure:
Room Materials
Direct Labour - salary
-PERKESO
-KWSP
Operational Overheads

(RM)
904,552.00
499,968.00
62,496.00
24,360.00
1,491,376.00

115,945.00
97,020.00
12,613.00
1,940.00
23,058.00
250,576.00

Marketing Expenditure
Advertising
Direct Labour - salary
-PERKESO
-KWSP
Business Card
Pamphlet
Yellow Pages

8,400.00
7,560.00
982.80
151.20
1,680.00
945.00
1,260.00
20,979.00

Administration Expenditure
Manager - salary
-PERKESO
-KWSP
Indirect Labour - salary
-PERKESO
- KWSP
Water & Electricity
Telephone & Internet
Medical Fees
Stationery

126,000.00
16,380.00
2,520.00
21,420.00
2,784.60
428.40
88,200.00
18,900.00
9,450.00
2,520.00
288,603.00

Financial Expenditure
Loan Repayment:
Interest

66,500.00
66,500.00

Other expenses
Administration
Employees' Insurance
Insurance
Depreciation
Operational

1,200.00
6,000.00
186,023.00
1,680.00
194,903.00

Total Expenses

821,561.00

NET PROFIT

669,815.00

98

HARMONY BEACH RESORT


PR.OFIT AND LOSS FOR. THE YEAR. ENDED 51* DECEMBER. 2009
(RM)

(RM)

Sates
Rent Revenue & Comission
- Food & Beverage
- Laundry
- Recreational

(RM)
1,202,253.00
523,776.00
65,472.00
25,520.00
1,817,021.00

Less:
Expenses
Operational Expenditure:
Room Materials
Direct Labour - salary
- PERKESO
-KWSP
Operational Overheads

121,466.00
101,640.00
13,213.20
2,032.80
24,156.00
262,508.00

Marketing Expenditure
Advertising
Direct Labour - salary
- PERKESO
-KWSP
Business Card
Pamphlet
Yellow Pages

8,800.00
7,920.00
1,030.00
166.00
1,760.00
990.00
1,320.00
21,986.00

Administration Expenditure
Manager - salary
- PERKESO
-KWSP
Indirect Labour - salary
-PERKESO
- KWSP
Water & Electricity
Telephone & Internet
Medical Fees
Stationery

138,600.00
18,018.00
2,772.00
23,562.00
3,063.00
472.00
97,020.00
20,790.00
10,395.00
2,772.00
317,464.00

Financial Expenditure
Loan Repayment:
Interest

63,000.00
63,000.00

Other expenses
Administration
Employees' Insurance
Insurance
Depreciation
Operational

1,200.00
6,000.00
186,023.00
1,760.00
194,983.00

Total Expenses
NET PROFIT

859,941.00
957,080.00

99

* * * fc*
HARMONY BEACH RESORT

BALANCE SHEET AS AT 31 St DECEMBER 2007


(RM)

(RM)

FIXED ASSETS

1,455,000

Building
Less:Prov. For Depreciation
Furniture
Less:Prov. For Depreciation
Fixtures & Fittings
Less:Prov. For Depreciation
Office Equipment
LessrProv. For Depreciation
Signboard
Less:Prov. For Depreciation
Renovation & Maintenance
Less:Prov. For Depreciation

145,500
58,720
11,744
114,885
22,977
9,760

1,309,500

1,952
1,500
150
18,500
3,700

7,808

46,976
91,908

1,350
14,800
1,472,342

CURRENT ASSETS

518,588

Cash
Deposits
-Water ft Electricity

200

-Telephone 8: Internet

300
519,088
1,991,430

TOTAL ASSETS

EQUITY

760,330

Capital Contribution
Current Account:
Siti Noralisa bt Ab.Halim

70,275

Cik Som bt.Ahmad

70,275
70,275
70,275

Bibi Nurfaritha bt.Bashir Ahmad


Azreen bt.Awang

281,100

Net Profit

LONG TERM LIABILITIES

950,000

Term Loan

1,991,430

TOTAL EQUITY 6 LIABILITIES

ioo

c
HARMONY BEACH RESORT
BAUNCE SHEET AS AT 31

DECEMBER 2008
(RM)

(RM)

FIXED ASSETS
Building

1,455,000

Less: Prov. For Depreciation

291,000

Furniture

58,720

Less:Prov. For Depredation

23,488

Fixtures ft Fittings

114,885

Less:Prov. For Depredation

45,954

Office Equipment

9,760

Less: Prov. For Depreciation

3,904

Signboard

1,500

Less:Prov. For Depredation

300

Renovation ft Maintenance

18,500

Less: Prov. For Depredation

7,400

1,164,000
|
35,232

68,931

5,856

1,200

11,100
1,286,319

CURRENT ASSETS
Cash

1,324,426

Deposits
-Water ft Electridty

200

-Telephone 6 Internet

300
1,324,926

TOTAL ASSETS

2,611,245

EQUITY
Capital Contribution

760,330

Net Profit b/f

281,100

Current Account
Siti Noralisa bt Ab.Halim

167,453.75

Cik Som bt.Ahmad

167,453.75

Bibi Nurfaritha bt.Bashir Ahmad

167,453.75

Azreen bt.Awang

167,453.75

Net Profit for the year

669,815

LONG TERM LIABILITIES


Term Loan

900,000

TOTAL EQUITY & LIABILITIES

2,611,245

loi

HARMONY BEACH RESORT


BALANCE SHEET AS AT 31 st DECEMBER 2009
(RM)
FIXED ASSETS
Building
Less:Prov. For Depreciation
Furniture
Less:Prov. For Depreciation
Fixtures 6t Fittings
LessrProv. For Depreciation
Office Equipment
LessrProv. For Depredation
Signboard
LessrProv. For Depreciation
Renovation fit Maintenance
Less:Prov. For Depreciation

1,455,000
436,500
58,720
35,232
114,885
68,931
9,760
5,856
1,500
450
18,500
11,100

(RM)

1,018,500
23,488
45,954
3,904
1,050
7,400
1,100,296

CURRENT ASSETS
Cash
Deposits
-Water 6 Electricity
-Telephone & Internet

2,417,529
200
300
2,418,029

TOTAL ASSETS

3,518,325

EQUITY
Capital Contribution
Net Profit b/f 2007
Net Profit b/f 2008
Current Account
Siti Noralisa bt Ab.Halim
Cik Som bt. Ahmad
Bibi Nurfaritha bt.Bashir Ahmad
Azreen bt.Awang

760,330
281,100
669,815
239,270.00
239,270.00
239,270.00
239,270.00

Net Profit for the year

957,080

LONG TERM LIABILITIES


Term Loan

850,000

TOTAL EQUITY & LIABILITIES

3,518,325

102

HARMONY BEACH RESORT

JU/TIFICATION

105

HARMONY BEACH RESORT

FINANCIAL
ANALYSIS

104

HARMONY BEACH RESORT

RATIO ANALYSIS 2 0 0 7
PROFITABILITY RATIO
a Net profit margin

= Net profit
Sales
= RM 281,100
RM 523,027
= 54%

Net profit margin of our company is relatively high, which is 54%.


This ratio indicate the efficiency with which operating cost are
controlled and is therefore, it measures the management
performance of our company. From the ratio above, it really
shows that our company do well.
a

Return on assets = Net profit


Total assets
= RM 281,100
RM 1,991,430
= 14%
This ratio is relatively high which is 14% and thus, we know that
our company is fully utilized our assets.

Return on equity = Net profit


Total equity
= RM 281.100
RM 1,041,430
= 27%
This ratio is relatively high, which is 27%.

105

HARMONY BEACH RESORT

RATIO ANALYSIS 2 0 0 8
PROFITABILITY RATIO
a Net profit margin

= Net profit
Sales
= RM 669,815
RM 904,552
= 74%

Net profit margin of our company is relatively high, which is 74%.


This ratio indicate the efficiency with which operating cost are
controlled and is therefore, it measures the management
performance of our company. From the ratio above, it really
shows that our company do well,
a

Return on assets = Net profit


Total assets
= RM 669,815
RM 2,611,245
= 26%
This ratio is relatively high which is 26% and thus, we know that
our company is fully utilized our assets.

Return on equity = Net profit


Total equity
= RM 669,815
RM 1,711,245
= 39%
This ratio is relatively high, which is 39%.
106

HARMONY BEACH RESORT

RATIO ANALYSIS 2 0 0 9
PROFITABILITY RATIO
a Net profit margin

= Net profit
Sales
= RM 957,080
RM 1,202,253
= 80%

Net profit margin of our company is relatively high, which is 80%.


This ratio indicate the efficiency with which operating cost are
controlled and is therefore, it measures the management
performance of our company. From the ratio above, it really
shows that our company do well.

Return on assets = Net profit


Total assets
= RM 957,080
RM 3,518,325
= 28%
This ratio is relatively high which is 28% and thus, we know that
our company is fully utilized our assets.

Return on equity = Net profit


Total equity
= RM 957,080
RM2,668,295
= 36%
This ratio is relatively high, which is 36%.
107

HARMONY BEACH RESORT

FINANCIAL ANALYSIS

Profitability

Return on Assets Return on Equity

In term of our profitability, the ratio shows that there is an


increase in our profit from year to year. It is due to increase in
our sales and our net profit.
In term of our return on assets, there is an increase of ratio
between year 2007 and 2008. But it decline in the year 2009. It is
because a little bit changes in our assets.
In term of our return on equity, there is slightly increase
from year 2007 to 2009. It is due to an increase in our net profit
from year to year.
Generally, we can conclude that HARMONY BEACH RESORT
do well in running the business.

108

HARMONY BEACH RESORT

JUSTIFICATION
As a conclusion, we in Harmony Beach Resort believe that this business is
profitable and have potential to go further in the future.
Other than that, with the strong basis from financial report, it shows
that Harmony Beach Resort manages to operate positive return and high
revenue.
On the marketing point of view, the market share for our company will
grow larger through the coming years ahead. This will definitely expand our
business and we will more competitive in the market.
Lastly, the business growth of hotel / resort is expected to boost with
the increasing the interesting places in Malaysia especially in Kelantan.

108

***

CL*

HARMONY BEACH RESOR1

APPENDICEf

101

HARMONY BEACH RESORT

Location: View from far

Location: Close-up

110

HARMONY BEACH RESORT

Roads to the project site.

111

MM * >

HARMONY BEACH RESORT

The wooden concept of the chalet brings out the surroundings of Malay
traditional culture.

The view offer the warmth of village atmosphere

112

c
HARMONY BEACH RESORT

Designed for spacious living

E
sn

The rooms are intimately appointed for comfortable seclusion

113

HAKMONY BEACH RESORT

Competitors: D' Bali Resort

114

*M

(S

HARMONY BEACH RESORT

The scenery view of the beach in Tok Bali.

115

HARMONY BEACH RESORT

The scenery view of the beach in Tok Bali.

116

HARMONY BEACH RE$ORT

The fishermen villages in Tok Bali.

The fishermen's boats.

117

Cu
HARMONY BEACH RESORT

Jetty to the nearest islands scattered around Tok Bali.

Boats prepared for tourist to go to the islands.

118

HARMONY BEACH RESORT

The horse riding provided in Harmony Beach Resort for the hotel guest.

ILLL-JL

Tfi e healthy horse ready to be ride!!

119

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