Project HUL by Arvind Yadav

A project report on hindustan unilever ltd.
A Project Report on
Deterjent & Satisfaction Survey of Nirma Ltd.
project report submitted in the fulfillment of requirements for

the Master of business Administration (2008-10)
Submitted To:
MISS RUCHI TIWARI
Submitted By:
ANSHUL TIWARI
MBA(2008-10)
Mathura Devi Institute of Technology & Management, indore
Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 1

CERTIFICATE
This is to certify that ANSHUL TIWARI student of

second semester, Master of Business administration
(MBA) in the year 2008 - 2010 has completed the
project report work entitled “HINDUSTAN
UNILEVER LTD.” based on syllabus and has
submitted a satisfactory account of his work in this
report.
Lecturer
MISS. RUCHI TIWARI
MDITM,INDORE
ACKNOWLEDGEMENT

The research on “A Project Report on HINDUSTAN UNILEVER

LTD..” has been given to me as part of the curriculum in the
completion of 2-Years Master of business Administration.
I have tried my best to present this information as clearly as
possible using basic terms that I hope will be comprehended
by the widest spectrum of researchers, analysts and
students for further studies.
I have completed this project under the able guidance
and supervision of Miss Ruchi Tiwari and my project guide.
I will be failed in my duty if I do not acknowledge the
esteemed scholarly guidance, assistance and knowledge I
have received from them towards fruitful and timely
completion of this work.
Mere acknowledgement may not redeem the debt I owe
to my parents for their direct/indirect support during the
entire course of this project.
We also thanks NIRMA
DISTIBUTER & DELER’S, INDORE who believed in us and by
providing ALL valuable information and data that helped us in
understanding the problem areas of their organization and hence
developing the application as per their requirements.
I also thankful to my friend Arvind Yadav who helped me a
lot in the completion of this project.
FROM-
ANSHUL TIWARI
TABLE OF CONTESTS
1) Acknowledgement
2) Preface
3) Certificate of originality
4) Executive Summary
5) Objective of research
6) Company Profile
7) Research problem and its relevance
8) Research Methodology
9) Conclusion
10) Bibliography
11)Questionnaire

PREFACE
Fast Moving Consumer Goods popularly known FMCG is as the name
suggests is the most demanded products in the market. It includes every
thing from food items like flour, biscuits, ice creams, etc to body products
soaps, face creams to cigarettes to beverages, etc. consumers need these
things in their everyday life so they invests a good portion of there income in
these things. There are so many companies which are dealing in FMCG
products like HUL, Dabur, Cavin Care, AMUL dealing in dairy products,
etc. By the vary nature of the product the companies are seeing this as a
great source of income. As large number of companies are looking this
sector as a profitable venture, so for sustaining there position and gain new
market they have to bring some thing unique in there products or services to
gain position in the market or to sustain there.
In this project my focus is on tracking down the changing requirements,
preferences, needs of customers and their changing perspective on the
different products offered

OBJECTIVES
 To understand the skin category of Hindustan Unilever Limited.
 To study various brands of HUL in skin category.
 To study the competitive brands in the market of skin category.
 To find the market share of the HUL brands and its competitive brands.
 To determine the key areas of strength and weakness for HUL brands.
 To develop a promotion plan for brand communication of the HUL skin
category products.
INTRODUCTION

COMPANY PROFILE
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods
company, with leadership in Home & Personal Care Products and Foods &
Beverages. HUL's brands, spread across 20 distinct consumer categories, touch
the lives of two out of three Indians. They endow the company with a scale of
combined volumes of about 4 million tonnes and sales of nearly Rs.13,718
crores. The mission that inspires HUL's over 15,000 employees is to "add vitality
to life". With 35 Power Brands, HUL meets everyday needs for nutrition, hygiene,
and personal care with brands that help people feel good, look good and get
more out of life. It is a mission HUL shares with its parent company, Unilever,
which holds 51.55% of the equity. The rest of the shareholding is distributed
among 360,675 individual shareholders and financial institutions. A Fortune 500
transnational, Unilever sells Foods and Home and Personal Care brands in about
100 countries worldwide.
HUL is also one of the country's largest exporters; it has been recognised as a
Golden Super Star Trading House by the Government of India.
Over time HUL has developed into a viable & competitive sourcing base for
Unilever world wide in Home and Personal Care & Foods & Beverages category
of products. HUL is also a global marketing arm for select licensed Unilever

brands and also works on building categories with core country advantage such
as branded basmati rice.
HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's,
Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-
Annapurna, Kwality Wall's – are household names across the country and span
many categories - soaps, detergents, personal products, tea, coffee, branded
staples, ice cream and culinary products. They are manufactured over 40
factories across India. The operations involve over 2,000 suppliers and
associates. HUL's distribution network, comprising about 4,000 redistribution
stockists, covering 6.3 million retail outlets reaching the entire urban population,
and about 250 million rural consumers.
HUL believes that an organisation's worth is also in the service it renders to the
community. HUL is focusing on health & hygiene education, women
empowerment, and water management. It is also involved in education and
rehabilitation of special or underprivileged children, care for the destitute and
HIV-positive, and rural development. HUL has also responded in case of national
calamities / adversities and contributes through various welfare measures, most
recent being the village built by HUL in earthquake affected Gujarat, and relief &
rehabilitation after the Tsunami caused devastation in South India.
In 2001, the company embarked on an ambitious programme, Shakti. Through

Shakti, HUL is creating micro-enterprise opportunities for rural women, thereby
improving their livelihood and the standard of living in rural communities. Shakti
also includes health and hygiene education through the Shakti Vani Programme,
and creating access to relevant information through the iShakti community portal.
The program now covers 15 states in India and has over 45,000 women
entrepreneurs in its fold, reaching out to 100,000 plus villages and directly
reaching to 150 million rural consumers. By the end of 2010, Shakti aims to have
100,000 Shakti entrepreneurs covering 500,000 villages, touching the lives of
over 600 million people.
HUL is also running a rural health programme – Lifebuoy Swasthya Chetana.
The programme endeavours to induce adoption of hygienic practices among
rural Indians and aims to bring down the incidence of diarrhoea. It has already
touched 84.6 million people in approximately 43890 villages of 8 states. The
vision is to make a billion Indians feel safe and secure.
If Hindustan Unilever straddles the Indian corporate world, it is because of being
single-minded in identifying itself with Indian aspirations and needs in every walk
of life.
HISTORY
YEAR MILESTONES
1888 Sunlight soap introduced in India.
Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata,
1895
and Karachi.

1902 Pears soap introduced in India.

1903 Brooke Bond Red Label tea launched.
1905 Lux flakes introduced.
1913 Vim scouring powder introduced.
1914 Vinolia soap launched in India.
Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs, Jurgens,
1918
Verschure Creameries, and Hartogs.
1922 Rinso soap powder introduced.
1924 Gibbs dental preparations launched.
1925 Lever Brothers gets full control of North West Soap Company.
1926 Hartogs registers Dalda Trademark.
1930 Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie.
Hindustan Vanaspati Manufacturing Company registered on November 27; Sewri
1931
factory site bought.
1932 Vanaspati manufacture starts at Sewri.
Application made for setting up soap factory next to the Vanaspati factory at Sewri;
1933
Lever Brothers India Limited incorporated on October 17.
Soap manufacture begins at Sewri factory in October; North West Soap Company's
1934
Garden Reach Factory, Kolkata rented and expanded to produce Lever brands.
1935 United Traders incorporated on May 11 to market Personal Products.
1937 Mr. Prakash Tandon, one of the first Indian covenanted managers, joins HVM.
Garden Reach Factory purchased outright; concentration on building up Dalda
1939
Vanaspati as a brand.
Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; company acquires own
1941
sales force.
Unilever takes firm decision to "train Indians to take over junior and senior
1942
management positions instead of Europeans".
1943 Personal Products manufacture begins in India at Garden Reach Factory.
Reorganisation of the three companies with common management but separate
1944
marketing operations.
1947 Pond's Cold Cream launched.
Mr. Prakash Tandon becomes first Indian Director. Shamnagar, Tiruchy, and Ghaziabad
1951
Vanaspati factories bought.
1955 65% of managers are Indians.
Three companies merge to form Hindustan Unilever Limited, with 10% Indian equity
1956
participation.

1957 Unilever Special Committee approves research activity by Hindustan Unilever.

1958 Research Unit starts functioning at Mumbai Factory.
1959 Surf launched.
Mr. Prakash Tandon takes over as the first Indian Chairman; 191 of the 205 managers
1961
are Indians.
1962 Formal Exports Department starts.
1963 Head Office building at Backbay Reclamation, Mumbai, opened.
Etah dairy set up, Anik ghee launched; Animal feeds plant at Ghaziabad; Sunsilk
1964
shampoo launched.
1965 Signal toothpaste launched; Indian shareholding increases to 14%.
Lever's baby food, more new foods introduced; Nickel catalyst production begins;
1966 Indian shareholding increases to 15%. Statutory price control on Vanaspati; Taj Mahal
tea launched.
1967 Hindustan Unilever Research Centre, opens in Mumbai.
Mr. V. G. Rajadhyaksha takes over as Chairman from Mr. Prakash Tandon; Fine
1968
Chemicals Unit commissioned at Andheri; informal price control on soap begins.
1969 Rin bar launched; Fine Chemicals Unit starts production; Bru coffee launched
Mr. V. G. Rajadhyaksha presents plan for diversification into chemicals to Unilever
1971
Special Committee - plan approved; Clinic shampoo launched.
1973 Mr. T. Thomas takes over as Chairman from Mr. V. G. Rajadhyaksha.
Pilot plant for industrial chemicals at Taloja; informal price control on soaps withdrawn;
1974
Liril marketed.
Ten-year modernisation plan for soaps and detergent plants; Jammu project work
1975 begins; statutory price control on Vanaspati and baby foods withdrawn; Close-up
toothpaste launched.
Construction work of Haldia chemicals complex begins; Taloja chemicals unit begins
1976
functioning.
Jammu synthetic Detergents plant inaugurated; Indian shareholding increases to
1977
18.57%.
1978 Indian shareholding increases to 34%; Fair & Lovely skin cream launched.
1979 Sodium Tripolyphospate plant at Haldia commissioned.
Dr. A. S. Ganguly takes over as Chairman from Mr. T. Thomas; Unilever shareholding
1980
in the company comes down to 51%.
1982 Government allows 51% Unilever shareholding.
1984 Foods, Animal Feeds businesses transferred to Lipton.
Agri-products unit at Hyderabad starts functioning - first range of hybrid seeds comes
1986
out; Khamgaon Soaps unit and Yavatmal Personal Products unit start production.

1988 Launch of Lipton Taaza tea.

1990 Mr. S. M. Datta takes over as Chairman from Dr. A. S. Ganguly.
1991 Surf Ultra detergent launched.
1992 HUL recognised by Government of India as Star Trading House in Exports.
HUL's largest competitor, Tata Oil Mills Company (TOMCO), merges with the company
with effect from April 1, 1993, the biggest such in Indian industry till that time. Merger
1993
ultimately accomplished in December 1994; Launch of Vim bar; Kissan acquired from
the UB Group.
HUL forms Unilever Nepal Limited, HUL and US-based Kimberley-Clark Corporation
form 50:50 joint venture - Kimberley-Clark Lever Ltd. - to market Huggies diapers and
1994
Kotex feminine care products. Factory set up at Pune in 1995; HUL acquires Kwality
and Milkfood 100% brandnames and distribution assets. HUL introduces Wall's.
HUL and Indian cosmetics major, Lakme Ltd., form 50:50 joint venture – Lakme Lever
1995 Ltd.; HUL enters branded staples business with salt; HUL recognised as Super Star
Trading House.
Mr. K. B. Dadiseth takes over as Chairman from Mr. S. M. Datta; Merger of Group
1996 company, Brooke Bond Lipton India Limited, with HUL, with effect from January 1; HUL
introduces branded atta; Surf Excel launched.
Unilever sets up International Research Laboratory in Bangalore; new Regional
1997
Innovation Centres also come up.
Group company, Pond's India Ltd., merges with HUL with effect from January 1, 1998.
1998
HUL acquires Lakme brand, factories and Lakme Ltd.'s 50% equity in Lakme Lever Ltd.
Mr. M. S. Banga takes over as Chairman from Mr. K. B. Dadiseth, who joins the
2000 Unilever Board; HUL acquires 74% stake in Modern Food Industries Ltd., the first
public sector company to be disinvested by the Government of India.
HUL enters Ayurvedic health & beauty centre category with the Ayush range and Ayush
2002
Therapy Centres.
2003 Launch of Hindustan Lever Network; acquisition of the Amalgam Group
2005 Launch of "Pureit" water purifiers
DISTRIBUTION NETWORK

Hindustan Unilever's distribution network is recognised as one of its key
strengths. Its focus is not only to enable easy access to their brands, but also to
touch consumers with a three-way convergence of -
 product availability,
 brand communication,
 and higher levels of brand experience.
HUL's products, manufactured across the country, are distributed through a
network of about 7,000 redistribution stockists covering about one million retail
outlets. The distribution network directly covers the entire urban population.
The general trade comprises grocery stores, chemists, wholesale, kiosks and
general stores. Hindustan Unilever services each with a tailor-made mix of
services. The emphasis is equally on using stores for direct contact with
consumers, as much as is possible through in-store facilitators.
The distribution network in general trade is as follows:-

FACTORY
JUST IN TIME DEPOT
REDISTRIBUTION STOCKIST
MARKET ( CHANNEL WISE )
CONSUMER
The products that are manufactured are first brought to the JIT (Just In Time)
Depot from the factory. Then these products are delivered to the Redistribution
Stockiest according to the order placed by them, this is done through Permanent
Despatch Plan.Then this stock is send to either retailers or wholesalers,
according to the channel followed by them. From there it reaches to the
consumers.
At the supermarkets

Self-service stores and supermarkets are fast emerging in metros and large
towns. To service modern retailing outlets in the metros, HUL has set up a full-
scale sales organisation, exclusively for this channel. The business system
delivers excellent customer service, while driving growth for the company and the
store. At the same time, innovative marketing initiatives are taken to provide
consumers with experience of our brands at the store itself, through product tests
and in-store sampling.
This is termed as Modern Trade. It has got different distribution network and work
differently. It is fast gaining pace as more and more people are turning to malls
for shopping. Today shoppers don’t just want to buy their daily groceries but they
also want a shopping experience. They want to spend time in air conditioned
store, no more they are ready to sweat for spending money. These big box
retailers provide them a platform where they can roam around, pick, compare
and choose their products. These stores provide them a whole new experience
of shopping without shedding any drop of sweat.

DISTIBUTION NETWORK
FACTORY
JUST IN TIME DEPOT
CUSTOMER SERVICE PROVIDER
BIG BOX RETAILER
CONSUMER

PRODUCT PROFILE
Hindustan Unilever is biggest company in the FMCG (Fast Moving Consumer
Goods) sector. Its products are divided into various categories. These are given
as follows:
 Home and Personal Care: under this it is further divided into two parts:
1. Dets: all the detergents and dishwashers are covered in this. For
example, Vim, Rin, Surf Exel.
2. Personal Products: this comprises of all the products related to
personal care. these are as follows:
- Oral: toothpaste and toothbrush ( Pepsodent, Close Up)
- Skin: soaps, talcum powder, fairness cream, body lotion,
winter cream ( Pears, Vaseline, Fair & Lovely, Ponds’)
- Hair: Shampoos ( Sunsilk, Clinic All Clear)
SKIN CATEGORY

PEARS
Introduced in India in 1902, Pears soap has no equal. It is gentle enough, even
for baby's skin.
Pears is manufactured like any other soap, but unlike in conventional soaps, the
glycerine is retained within the soap. That is the cause if its unique transparency.
After manufacturing, the soap is mellowed under controlled conditions over
weeks. At the end of this maturing process, it is individually polished and packed
in cartons.
Today Pears is available in three variants - the traditional amber variant, a green
variant for oil control and a blue variant for germ protection.

PEARS
PEARS AMBER 125 GM
PEARS AMBER 75 GM
PEARS AMBER 45 GM
PEARS OIL CONTROL 75 GM
PEARS GERMSHILD 75 GM
FAIR & LOVELY

A woman's passion for beauty is universal and catering to this strong need is Fair
& Lovely. Based on a revolutionary breakthrough in skin lightening technology,
Fair & Lovely was launched in 1978.
The Hindustan Lever Research Centre (it is among the largest research
establishments in India's private sector, including pharmaceutical companies,
with facilities in Mumbai and Bangalore) deployed technology, based on
pioneering research in the science of skin lightening to develop Fair & Lovely.
The formulation is patented. Its formulation acts safely and gently with the natural
renewal process of the skin, making complexion fairer over a period of six weeks.
Fair & Lovely is formulated with optimum levels of UV sunscreens and
Niacinamide that is known to control dispersion of melanin in the skin. It is a
patented and proprietary formulation, which has been in the market for 25 years.
Niacinamide (Vitamin B3) is a water-soluble vitamin and is widely distributed in
cereals, fruits and vegetables - and its use in cosmetic formulations has been
known for various end benefits. The UV components of the formulation are
scientifically chosen and used at optimum levels to provide wide spectrum
protection against UV rays of the sun. Specifically, this patented formulation
offers a high UVA protection, which is more relevant to Asian skin than plain SPF
protection creams sold in the West. All the active ingredients in the Fair & Lovely
formulation function synergistically to lighten skin colour through a process that is
natural, reversible and totally safe.

FAIR & LOVELY MULTI VITAMIN 80 GM

FAIR & LOVELY MULTI VITAMIN 25GM
FAIR & LOVELY AYURVEDIK 50 GM
FAIR & LOVELY MENZ ACTIVE 50 GM
FAIR & LOVELY MENZ ACTIVE 25 GM
FAIR & LOVELY SUN BLOCK 50 GM
FAIR & LOVELY SUN BLOCK 25 GM
FAIR & LOVELY SKIN CLEARITY 50 GM
POND’S
Pond's has been synonymous with skin care in India since 1947.
The impressive track record of Pond's began when Theron T Pond, a pharmacist
from Utica New York, introduced 'Pond's Golden Treasure' in 1846, a witch-hazel
based wonder product. In 1914, Pond's Cold Cream and Vanishing Cream
marked the brand's evolution to a beauty icon. In 1955 Pond's Extract Company
merged with Chesebrough Manufacturing and in 1987 Unilever purchased
Chesebrough-Pond's. By this time the Pond's brand had built up a powerful
international presence.
From one man in a tiny home-made laboratory, to today's state of the art R&D
facilities led from Bangkok, Mumbai, New York and Tokyo, the Pond's promise

has remained the same across 58 countries - to deliver products that make a real
difference to women's skin and the way they live their lives.
PONDS TALCUM
PONDS DFT 400 GM
PONDS DFT 200 GM
PONDS DFT 100 GM
PONDS DFT 50 GM
PONDS DFT 20 GM
PONDS MAGIC 400 GM
PONDS MAGIC 100 GM
PONDS MAGIC 50 GM
PONDS MAGIC 20 GM
PONDS SANDAL TALC 300 GM
PONDS OIL CONTROL 400 GM
PONDS OIL CONTROL 100 GM
VASELINE

Vaseline is a trusted brand worldwide associated with daily skin care and healthy
skin for the entire family. Vaseline has been keeping skin healthy since 1870.
The Vaseline Philosophy:
The need for Vaseline is based on real skin facts. We believe our skin is
amazing. It protects us, heals itself, connects us to the world, transmits emotions.
And this amazing skin needs to be looked after. Nobody knows skin, and how to
keep it at its healthy best. This why HUL make products that maintain our skin
condition at its best and enhances its natural health.
Vaseline Petroleum Jelly I.P.
Vaseline Petroleum Jelly is a mixture of Mineral oils, Paraffin and microcrystalline
waxes, is that when blended together, create something remarkable- it literally
melts into your body, protecting the skin from within.
Vaseline petroleum Jelly serves two functions. First it helps keep the outside
world out – it protects skin from effects of weather and exposure. Second it acts
like a sealant to keep the inside world in, thereby acting as a barrier to the natural
water loss from our skin. So Skin that is dry and chapped is protected from drying
elements, enabling skin softening moisture to build up naturally from inside the
skin itself.

Vaseline Total Moisture Body Lotion:
Beneath the surface, your skin is 90% water, enabling it to act as a moisture and
nutrient reserve. So keeping your skin well hydrated is critical to your well-being.
Unfortunately however, our body tends to lose moisture throughout the day.
Bathing, casual contact, washing, sitting in the AC for too long, seasonal
changes, all robs the body of its moisture. Vaseline Total Moisture is a fast-
absorbing lotion enriched with Soya and Oat protein that are known to nourish
the skin from deep inside while Vitamin E feeds your skin with the nutrient that is
essential to keep it glowing. Together they result in healthy looking skin.
Vaseline Aloe Cool and Fresh Body Lotion:
With the goodness of Cucumber and Aloe Vera, this light moisturising body lotion
is especially made to meet your skin needs in summer. Cucumber is a surprising
beauty secret for the skin with its hydrating, cooling and soothing properties. Aloe
Vera on the other hand, is an unparalleled moisturiser and cell rejuvenator which
is excellent for dry skin. Together, these two ingredients can keep your skin
looking and feeling its healthiest best.

VASELINE & POND’S

VASELINE BODY LOTTION 300 ML
VASELIN ALOE FRESH 300 ML
VASELIN ALOE FRESH 100 ML
VASELINE PETOLIUM JELLY 100 GM
VASELINE LIPCARE 10 GM
PONDS COLD CREAM 100 GM
PONDS BODY LOTTION 300 ML
PONDS BODY LOTTION 100 ML
LAKME
Half a century ago, as India took her steps into freedom, Lakme, India's first
beauty brand was born. At a time when the beauty industry in India was at a
nascent stage, Lakme tapped into what would grow to be amongst the leading,
high consumer interest segments in the Indian Industry - that of skincare and
cosmetic products. Armed with a potent combination of foresight, research and
constant innovation, Lakme has grown to be the market leader in the cosmetics
industry.

Lakme today has grown to have a wide variety of products and services that
cover all facets of beauty care, and arm the consumer with products to pamper
herself from head to toe. These include products for the lips, nails, eyes, face
and skin, and services like the Lakme Beauty Salons.
LAKME SUMMER COLLECTION
Lakme Sun Expert Ultra matte - SPF 20*

Lakme presents a revolutionary light sunscreen,
with insta oil absorb complex. This
broad spectrum fluid instantly absorbs excess oil
Lakme Sun Expert from the surface of the skin, leaving your face
Ultra matte
super light sunscreen matte and shine-free.
insta oil absorb complex
Finally sunscreen comfortable enough to become
a daily habit. Enabling you to do what is right for
your skin- no matter what the weather.Its UVA
and UVB absorbers give you perfect protection
for medium levels of sun exposure, defending
your skin from harmful sun damage.
SPF 20*(Medium How to Use:

Protection) & Apply on face, neck and other exposed areas
SPF 30*(High Protection)
atleast 20minutes before stepping out in the skin.
Wait for a minute before applying makeup re-
apply every 3 to 4 hours.
Click Here for More Details

Lakme Sun Expert Moisture Intense Sunscreen

SPF 30* with UVA and UVB Protection controls
sun related damage like skin darkening, sun
spots, premature ageing
Lakme Sun Expert
sun protection creme With extracts of Aloe Vera and Sweet Orange,
moisture intense sunscreen this intense creme has a deep moisturising
action. Best suited for Dry and Dehydrated skin.
This formulation is water and sweat resistant.
To Use:
Apply daily to face and other exposed areas. Re-
apply every 3 to 4 hours.
Results:
Moisturised skin that is protected from the
harmful effects of the Sun.
SPF 30*(High Protection) Key Ingredients:

Aqua, Octyl Methoxycinnamate, Cyclomethicone,
Benzophenone-3, Titanium Dioxide, Perfume.
Lakme Sun Expert Lakme Sun Expert Sunscreen Lotion SPF-15

Sunscreen Lotion For All Skin types
A 100% oil-free formulation that protects normal

skin from 70% of skin damage. Specially
formulated for Indian skin that tans easily, new
Lakme Sun Expert has SPF 15 to prevent
tanning and block out harmful rays.

How it Works
Moisturises, nourishes and prevents tanning,
wrinkling, spots and keeps skin soft.
How to Use
Massage gently onto face, neck, hands and other
exposed parts of the body. Use daily, all year
round, whether you are indoors or outdoors. .
SPF - 15
For All Skin types
Lakme Sun Expert Sun Block

Lakme Sun Expert For Sensitive Skin
SunBlock
An oil-free, water and sweat resistant formulation
with enhanced protection from UVA and UVB
radiation. Specially formulated for Indian skin that
tans easily, new Lakme Sun Expert has SPF 25
to prevent tanning and block out harmful rays.
How it Works
Nourishes your skin and ensures long-lasting UV
protection for sensitive skin.
How to Use
round, whether you are indoors or outdoors.
For Sensitive Skin
Lakme Sun Expert Lakme Sun Expert Sunscreen Soufflé

Sunscreen Soufflé For Oily Skin
A unique, water-based, lightweight sunscreen

that's non-greasy and prevents 70% of skin

damage. Specially formulated for Indian skin that

tans easily, new Lakme Sun Expert has SPF 20
to prevent tanning and block out harmful rays.
How it Works
Prevents tanning and protects oily skin from sun
damage.
How to Use
round, whether you are indoors or outdoors.
Lakme Skin Brightening Gel Lakme Skin Brightening Gel

For After Sun Use
Rehydrate and revive your skin with new

100% oil-free Lakme Skin Brightening
Gel.
How it Works
This light weight cooling formulation
rehydrates and cools your skin. Specially
For After Sun Use formulated for Indian skin, it works
naturally to lighten your tan restore your
skin's original colour. Now go on, turn your
skin into something divine.
How to Use.
Apply generously following exposure to
the sun.

Results
An immediate cooling and soothing
sensation.
POND’S WHITE BEAUTY
Part of the Unilever portfolio since 1986, Pond's recently announced the launch
of 'Pond's White Beauty Detox' range that gives a visibly illuminated and
nourished pink glow.
Talking of luminous, Pond's White Beauty is not just about skin whitening for the
consumer, but about a radiant healthy skin that gives a nourished pink glow.
Pond's White Beauty has detoxifying vitamins B3, B6, E, and C, which
neutralizes the effect of darkness-causing impurities found in the environment
and reduces accumulated melanin, thus giving a smooth, pure and bright skin.
Pond's White Beauty represents the international expertise of Pond's in providing
superlative skincare regimes. Increasingly, Indian women are looking for the
complete skincare regime of cleansing, toning and moisturizing and this product
range provides all beauty regime requirements.
The range consists of White Beauty Detox Cleanser which cleans thoroughly,
White Beauty Detox Toner, which tightens the open pores and smoothens out
the rough appearance of the skin; White Beauty Skin Lightening Cream with
Detox vitamins that nourish skin from within, and White Beauty Detox Lotion,

which replenishes skin's natural moisture level and gives visibly glowing and
smooth pinkish skin.
POND’S AGE MIRACLE
As a brand that understands women, around the world, Pond's recognizes that
true beauty is derived from love and warmth as well as the credibility of an

international skincare heavyweight. Pond's is offering a variety of ranges for
women. Pond’s Age Miracle is another example of that.
“Candlelight dinners, long drives and the sound of saxophones will be part of
your lives, once again. The smell of love in the air, the feeling of your heart
skipping a beat, once again.” When Hindustan Lever threw a party to formally
launch its premium Pond's Age Miracle range it used these words in invitation. .
The FMCG major promised to bring romance back into the 35-plus woman's life
with a new look courtesy Pond's Age Miracle.
COMPETITIVE BRANDS
PRODUCT PROFILE
FIAMA DI WILLS (ITC)
The Fiama Di Wills range of soaps has been launched under the sub - brand
SkinSense. The first variant to be introduced in this range is Soft Green. This is
a gentle caring soap, which helps enhance retention of skin proteins making skin
look beautiful and youthful.
In February 2008, ITC launched two new ranges of soap - Vivel Di Wills and
Vivel -to cater to the skincare needs of a wide range of consumers. Backed by
consumer insights, the ranges offer a unique value proposition of bringing
together ingredients that provide multiple benefits of Nourishment, Protection and
Hydration in a single product. Hence providing the ever discerning consumer
complete care.
The packaging, reflecting the philosophy of the

brand, fuses multiple benefits. The unique
carton pack has been developed by ITC’s
design team to provide a novel consumer
experience.

The Vivel Di Wills range is available in two variants:
• Vivel Di Wills Sheer Radiance is enriched with Olive

Oil, to provide skin lustre to make it radiant.
• Vivel Di Wills Sheer Crème is enriched with Shea
Butter, to moisturize skin to make it soft and supple.
The Vivel range is available in four variants
• Vivel Young Glow is enriched with Vitamin E and Fruit

Infusions which help in providing youthful glow to the
skin.
• Vivel Satin Soft is enriched with Vitamin E and Aloe
Vera which help the skin feel beautifully soft.
• Vivel Sandal Sparkle is enriched with Sandalwood Oil
and Active Clay which helps in providing clear skin.

• Vivel Ayurveda Essence is enriched with multiple

Ayurvedic Ingredients which help protect skin from
germs and harsh environment, keeping it healthy and
beautiful.
Although the market trend shows that these ITC brands are no competition to
Pears right now. But if ITC improves its distribution network then these brands
can be a threat to HUL.
Fairness creams
FAIR ONE
'Fairone Fairness Cream' was launched jointly by Elder Pharmaceuticals and

Shahnaz Husain. Elder Pharmaceuticals Ltd and Shahnaz Husain, herbal beauty
specialist, had entered into an agreement to launch four skin care products
during 2006-2007. Elder undertakes the manufacturing and marketing of the
products, while the conception and composition is done by Husain. Elder
Pharmaceuticals Ltd. is one of the leading companies in India in the skin care
sector. The company is a major manufacturer of aloe vera-based skin care
products.
Indications FAIR ONE cream has a unique blend

of herbal ingredients like saffron,
honey, apricot oil, rose, cucumber and
lemon distillate. The formulation
protects the skin from the darkening
effects of the sun. Honey, a natural
moisturizer, nourishes the skin,
keeping it smooth and supple.
FAIR ONE cream helps to make your

skin look fairer and brighter.

Method of Apply to face, neck and arms twice
Use daily. See results in One fortnight.

FAIR AND HANDSOME

A fair complexion has always been associated with success and popularity. Men
and women alike desire fairness, it is believed to be the key to a successful life.
Well for women the market is loaded with fairness cream but for men there are
very few creams. Emami Fair and Handsome is one such cream for men.
Emami herbalists and dermatologists from India along with Activor Corp USA,
has created “Fair & Handsome” a fairness cream for Men with a breakthrough
Five Power Fairness System to make skin fair and handsome in 4 weeks.
Emami - Fairness Cream for Men First time ever fairness cream for men
Fair and Handsome Emami in collaboration with Activor Corp,

USA has created a unique fairness cream
for men with a breakthrough Peptide
complex patented in the USA. This wonder
molecule peptide works on the collagen
structure of male skin and dramatically
improves skin texture and fairness in just 4
weeks. Its pleasant cooling gives an after-
shave effect.
How does it work?
 Active ingredients regulate

production of melanin. Natural
sunscreen protects against UV rays.
 Peptide in combination with Vetiver
and Rose Water makes skin fair and
fresh with a pleasant cooling
sensation.

Key ingredients What it does:

=============
Peptide, Liquorice, Vetiver & Aloe  Improves fairness in 4 weeks.
vera.  Protects against sun's UV rays.
 Moisturises skin even after shaving.
 Relieves stress and fatigue signs.
The efficiency of this cream has been

dermatologically tested on Indian male skin
73% were found to be fairer

78% found it to be an effective after shave-

moisturiser
75% found effective oil-control.
GARNIER
Garnier is a division of L'Oréal that produces hair care products, including the
Fructis line, and most recently, skin care products under the name, Nutritioniste,
that are sold around the world. One of their key ingredients is a fruit concentrate
used in all their products. It is a combination of fruit acids, vitamin B3 and B6,
fructose and glucose.
Fairness + dark spots prevention

daily moisturiser
Lightens skin
Prevents dark spots from
reappearing.
Anti-marks + fairness concentrate
Enhances the skin's overall fairness

Reduces the number & intensity of
dark spots.
FAIREVER
Natural Fairever was initially launched in A.P. in 1998, following that a national
launch was made in 1999. Fairever is the brand of CavinKare Pvt Ltd(CKPL).
This cream has a blend of saffron and milk. It claims to work from within to
provide a distinctly fairer, glowing complexion much like that of Kashmiri beauties
in just 4 weeks Triple sunscreens also retain your fairness and reduce the
harmful effects of UV rays. It comes in a pack of 50g and 100g. The 50g pack
costs Rs.55.
The Fairever claims to have consumers as a woman who is the young and
contemporary woman of today. She has strong values and believes in using a
natural product that will help bring out her natural beauty from within.

Fairever
Fairness Cream
Fairever Fairness Cream with

Saffron, Milk and Fruit Vitalisers Use twice every day.

TALCUM POWDER
CINTHOL
Cinthol talc is a product of GODREJ Consumer Products Ltd (GCPL). GCPL

identifies Cinthol as its power brand. GCPL has launched new Cinthol range of
soap, talc and deodorant with Bollywood actor Hrithik Roshan as its new brand
ambassador. Cinthol offers a range of soaps, talc and deo sprays in three
exciting fragrance - Classic, Cologne and Sport - in a new packaging.
Cinthol has come out with a combi pack for this summer. It is in pack of 300g +
100g for M.R.P Rs.80.
SPINZ
Spinz talc is CavinKare Pvt Ltd(CKPL) brand.

Spinz Talc is packed in sizes of 20 g, 50 g, 100 g and 400 g and comes in three
fragrances:
 Exotic
 Exchante
 Sandal

The Spinz talc’s target are girls of around 18 to 26 years old from SEC A and B.
Easy-going and fun-loving, who loves to have a lot of friends with whom she
spends time.
SUN CARE
LOTUS
Lotus sun care range is by Lotus Herbals. Lotus suncare has a wide range of
variants available for all skin types. Their SPF(Sun Protection Formula) ranges
from 15 to 60. This caters to the needs of all kind of people who need different
type of SPF according to their exposure to the sun. Lotus is more priced than
Lakme but gives a good margin to the retailers. This brand specializes in
sunscreen manufacturing and it is very old in this field, due to this it has gained
trust of people. It offers a wide range of facewash, creams and facepacks which
provides protection against sun. The most sellind variant of Lotus are as follows:-
Block Cream (SPF30) This unique sun block cream has been specially made for
(Suits all skin types) Indian Summer. It provides complete protection against
harmful UVA & UVB rays of sun, reducing chances of skin
tanning and ageing.
Directions for use: Apply liberally and evenly on face,
neck and any other exposed part of the body, atleast 30
minutes before stepping out in the sun. The cream will not
get wiped off with perspiration / water. Avoid contact with
eyes.
Active Ingredients: Octyle Methoxy Cinnamate Z-Cote,
Titanium Dioxide and Benzophenone-3.

Safe Sun - Daily Sun Block 3-in-1 Matte Look Daily Sun Block
(SPF 40) Birch Extract SPF 40
(Suits all skin types) Sun Protection
Skin Lightening
Mattifying
Incredibly Light, Fast Absorbing, Non-Shiny,
Non-Greasy
For all skin types.
Daily sun block - water proof, Sweat proof
Safe Sun 3-in 1
Daily Sunblock is a revolutionary sun protection
formulation which combines Broad-Spectrum
UVA / UVB protection with skin lightening
ingredients to give a uniform matte finish to the
skin. Its fast absorption and non-greasy formula
ensures a shine-free, light & clean feel.
Contains herbals extracts of
Birch: Mattifying
Mallow: Sun Protection
Hops: Skin Lightening
Directions for use:
==============
Apply safe Sun 3-in 1 Daily Sun Block Cream
liberally and evenly on face and exposed parts

of the body (neck, arms, legs, etc.,) before

exposure to Sun. Re-apply frequently.
Caution
======
For external use only. In a rare case, if rash or
irritation occurs, discontinue use.
PREMIUM CREAMS
OLAY
Olay is a Procter & Gamble brand. It was acquired by Procter & Gamble in 1985.
P&G greatly expanded Olay both in line up and in countries. Olay became one of
P&G’s Billion dollar brands in 2003.
In August 2007, Olay was launched in India. Olay has extended its heritage as a
moisturizer to stay looking young, to formally creating the “anti-aging” category in
mass stores with the launch of Total Effects in India.
RESEARCH METHODOLOGY
RESEARCH DESIGN
In my project I have used various tools of Exploratory Research. This research

will be done to gain background information of the problem. An initial research
will be conducted to clarify and define the nature of the problem. The various
tools used are experience surveys, in depth interviews, secondary data analysis.
Descriptive research was done where questionnaires were given to the retailers
and the wholesalers to find out the competition in HUL skin category.
QUESTIONNAIRE DESIGN

The questionnaire consists of predominantly closed ended and option based

question in order to provide some ease to the respondents. In order to make the
questionnaire more effective following points are covered:
• Uniformity in questions and ease of tabulation and analysis.
• Reduce subjectivity
• Easier to receive response
• Less time consuming.
The questions tried to cover all aspects required to analyze the skin category of
HUL and other competitive brands. The various variables are analyzed in the
questions.
SAMPLING METHODOLOGY
SAMPLE PLAN
The project was conducted for the geographical region of Delhi. The sample size
comprised of 10 Super Value Store (SVS), 5 exclusive wholesale, 10 Smart PP.
The sample consists of both the retailers and wholesalers of the general trade.
DATA COLLECTION
The data collection exercise was carried over a period of 15 days, in the various
markets of the region. Over the period of 15 days the data was collected and
then all the data was very carefully studied and the results were found out.
DATA ANALYSIS
SKIN CREAMS
FAIR & LOVELY
Fair & lovely is the most successful fairness cream in the country. Based on a
revolutionary breakthrough in skin lightening technology, Fair & Lovely is in
market since 1978. The brand is very famous amongst the consumers because
of the trust that they have developed with the company. People are satisfied with

the quality and price. It is the mass product. The most selling variant of the FAL
is multi-vitamin.
The competitors of FAL and the margins provided by them are as follows:-
COMPETITORS MARGINS
Fair One 20%
Fair & Handsome 20%
Garnier 15%
Although the sale of these brands are far behind FAL but these creams are a
direct competition.
VASELINE
Vaseline Aloe fresh is the variant for the summers and it is doing very well. It
does not have any direct competition because there is no other cream in the
market for the summers. The other variants are Vaseline Body lotion and
Vaseline Petroleum jelly these are the winter creams and there sale in summers
is slightly low.
The competitors of Vaseline and their margins are as follows:-
COMPETITORS MARGINS
Emami (boroplus lotion) 20%
Nivea 20%
Ayur 18%
Garnier 15%
The projection of market share of the skin creams in Delhi is as follows:-
MARKET SHARE OF HUL AND OTHER COMPANIES IN THE SKIN

CREAMS SEGMENT:-

OTHERS HUL HUL

45% 42%
GARNIER
EMAMI
OTHERS
EMAMI GARNIER
3% 10%
The finding of the research shows that the estimated market share of HUL is
42%.
The share of HUL skin category creams in this 42% share is as follows:-

PBL
3%
VPJ VBL
2% 10%
PCC FAL
8%
PCC
VPJ
PBL
VBL
FAL
77%
Here we can see that the major portion is covered by Fair & Lovely. It covers
77%. Vaseline body lotion has a share of 10%. Pond’s cold cream is 8% Pond’s
body lotion is 3%.
TALCUM POWDER
POND’S
Pond’s came into being in 1947. Pond’s talc is feminine talc. It is perfume talc
and caters to the needs of the women. It has got a very strong hold in the market.
The consumers prefer to buy at least two type of talc for their family, pond’s talc
form the part of the every basket.
Its competitors and their margins are as follows:-
COMPETITORS MARGINS
Spinz
Wipro (santoor & enchanteur) 25%
Nivea 20%
Cinthol 14%
There are other competitors as well like Premiun and Emami which comes in the
combi pack of 400g + 400g. Cinthol comes in the combi pack of 300g +100g.
These kinds of schemes affect the purchase pattern of people who are not brand
loyal and are looking for some free gifts or scheme. A person from lower middle
section of the society prefers to buy these talcs because of the value of money
that they offer. Johnson & Johnson baby talc is not the direct competitor of
Pond’s but it is also a competition because women buy this talc because of the
softness and fresh fragrance that it provides.
The market share of these talc are as follows:-
OTHERS
18% HUL
SPINZ
EMAMI HUL
2% SANTOOR
45%
CINTHOL
J&J J&J
20% SPINZ
EMAMI
CINTHOL 2%
12% OTHERS
SANTOOR
1%

The share of the variants of Pond’s in this 45% is as follows:-
PST
POC
3%
11%
DFT
40% DFT
DFM
POC
PST
DFM
46%
The largest selling variant of Pond’s is Dream Flower Magic which is 46%, next
comes Dream Flower Talc which is 40%. Pond’s Oil Control and Sandal Talc are
11% and 3% respectively.
PEARS
ITC has launched Fiama Di Wills in competition of Pears. Pears comes in 3

variants Pears Amber, Oil Control, Germ Shield. The largest selling variant is
Amber. The consumer pattern shows that those who are loyal to this brand do
not switch it easily. The brand loyalty of this product is more than any other. The
other soaps which are is competition of Pears are Dettol with moisturizers,
Johnson & Johnson, Fiama Di Wills. Fiama Di Wills is a new product and is being
liked by people. It is lagging behind in its distribution network as there is always
stock out of this product. In the long run it can provide good competition to HUL.
The present market share of pears and it competitors are as follows:-

J&J
25%
PEARS
FIAMA
PEARS DETTOL
DETTOL 54% J&J
16% FIAMA
5%
LAKME SUN CARE
The major competitor of Lakme Suncare range is Lotus herbals. Lotus comes in
lots of variants which cater to the needs of all types of Indian skin and texture.
The SPF (Sun Protection Formula) in Lakme is 15,20 and 30. but in Lotus it
ranges from 15 to 60. Although if we compare the price, Lotus is more expensive
than Lakme, but still people who are satisfied with this brand do not care about
its high price. The market share of Lakme and Lotus is very close but still Lotus is
ahead of Lakme.
The competitors and their margins are as follows:-
COMPETITORS MARGIN
Lotus 35%
Garnier 15%
Shahnaz Husain 25%

The market share of Lakme and its competitors is as follows:-
OTHERS
14%
GARNIER LAKME
36% LAKME
12%
LOTUS
GARNIER
OTHERS
LOTUS
38%
POND’S WHITE BEAUTY AND POND’S AGE MIRACLE
Pond’s white beauty and Pond’s age miracle are in their initial stage of launch.
These are premium brands, that is , they are high priced and their target
customers are upper middle class and upper class. These 2 products face
competition from premium creams like Olay, Loreal, and VLCC. The market of
these creams is small but slowly these creams are doing well are doing well.
People are liking the quality of Pond’s and also the price that it is offering. The
competition in this segment although is tough. This is because the consumer of
these premium creams is very loyal to their brand and they do switch creams
easily. They are not attracted by the schemes. Quality and brand name alone
can attract their attention. A customer who is using Loreal will not easily switch
Pond’s.
The estimated market share of Pond’s and its competitors is as follows:-

Others
Garneir 12% Pond's
8% 31% Pond's
Olay
Loreal
Loreal Garneir
17% Others
Olay
32%
SUGGESTIONS

 The company can launch a new variant of Pond’s, which could be Pond’s
Fairness Body Lotion. This will cater to the fairness need of whole body
and not just hands and face. The target customer of this variant can be the
youth who are more boldly dressed and want the whole texture of the skin
to be same. Most of the time the face looks fairer than the hands and the
legs.
 To launch a display scheme for Pears which can counter the competition
from Fiama Di Wills that it may face in the future. HUL can buy windows
from the retailers for the display of Pears soap and face wash.
 The youth of today is not much into the consumption of fairness cream
because they think it to be harmful for the skin and they are very
conscious about the health of their skin. To cater to this segment of
population which is very huge, Fair & Lovely can initiate activities which
makes the youth aware about the qualities of the brand and to make them
understand that the cream is not harmful for their skin.
 The company can emphasize on the other qualities of Pond’s talc and not
just as perfume talc. It can highlight its medicinal value which is of very
necessary for the summers.
 The can launch a new variant of Pond’s talc with new fresh fragrance. This
will be for the people who like the brand due to the good quality that it
provides but are bored of the fragrance that has been provided for so long.
This will counter the competition and satisfy the target customers.
 Lakme can come up with sunscreen which has more SPF so that it can
counter the competition that it faces from its biggest competitor Lotus. As
of now Lakme come in SPF 15 to SPF 30. It can also come up with
sunscreen with higher SPF. Lotus ranges from SPF 15 to SPF 60. This
way Lakme can cater to the needs of people who are more exposed in the
sun and need more protection against it.
 Pond’s White Beauty and Pond’s Age Miracle are in their initial stage so
these brands need to communicate more to their customers. The
company can promote activities in the mall where they are sold the most
as these are premium brands and their target customer comes in the malls
only. This will help in brand communication of these brands.
 The company should emphasize more on mass retail than the wholesale
as the whole sale is very price sensitive. The ideal ratio of wholesale is to
retail is 30:70. The universal ratio is 40:70 and the HUL ratio is 50:50.
QUESTIONNAIRE
1. Which kind of Outlet do you follow?
o Exclusive wholesale
o Semi wholesale
o Family grocer
o Mass retail

o Chemist
o Super Value Store
2. Which of the following HUL Skin product you keep in your store?
o Fair & Lovely
o Ponds Dream Flower
o Vaseline
o Pears Soap
o Lakme Sunscreen
o Ponds White Beauty
o Ponds Age Miracle
3. What is the value of the monthly sales of the following products?
PRODUCT VALUE
Fair & Lovely
Ponds Talcum
Vaseline
Pears Soap
Lakme Sunscreen
Ponds White Beauty
Ponds Age Miracle
4. Which products are in competition with the following range of products and their competitive share?
Fair & Ponds Vaseline Pears Lakme Ponds Ponds Age

Lovely Dream Soap Sunscreen White Miracle
Flower Beauty
5. What are the margins and inventory of competitors of HUL products?
o Fair & Lovely
COMPETITOR PRODUCT MARGIN INVENTORY
o Ponds Talcum

o Vaseline
o Pears Soap
o Lakme Sunscreen
o Ponds White Beauty
O Ponds Age Miracle
6. How much Inventory do you stock for the following HUL products?
PRODUCTS QUANTITY
Fair & Lovely
Ponds Dream Flower
Vaseline
Pears Soap
Lakme Sunscreen
Ponds White Beauty
Ponds Age Miracle
Thank You for your prestigious time.

Project HUL by Arvind Yadav

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A project report on hindustan unilever ltd.

project report submitted in the fulfillment of requirements for

Mathura Devi Institute of Technology & Management, indore

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 1

This is to certify that ANSHUL TIWARI student of

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 2

The research on “A Project Report on HINDUSTAN UNILEVER

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 4

Fast Moving Consumer Goods popularly known FMCG is as the name

suggests is the most demanded products in the market. It includes every

soaps, face creams to cigarettes to beverages, etc. consumers need these

great source of income. As large number of companies are looking this

gain position in the market or to sustain there.

In this project my focus is on tracking down the changing requirements,

preferences, needs of customers and their changing perspective on the

different products offered

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 5

 To understand the skin category of Hindustan Unilever Limited.

 To study various brands of HUL in skin category.

 To study the competitive brands in the market of skin category.

 To develop a promotion plan for brand communication of the HUL skin

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 6

Beverages. HUL's brands, spread across 20 distinct consumer categories, touch

combined volumes of about 4 million tonnes and sales of nearly Rs.13,718

among 360,675 individual shareholders and financial institutions. A Fortune 500

100 countries worldwide.

Golden Super Star Trading House by the Government of India.

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 7

as branded basmati rice.

Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-

many categories - soaps, detergents, personal products, tea, coffee, branded

associates. HUL's distribution network, comprising about 4,000 redistribution

and about 250 million rural consumers.

community. HUL is focusing on health & hygiene education, women

empowerment, and water management. It is also involved in education and

rehabilitation of special or underprivileged children, care for the destitute and

calamities / adversities and contributes through various welfare measures, most

rehabilitation after the Tsunami caused devastation in South India.

In 2001, the company embarked on an ambitious programme, Shakti. Through

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 8

Shakti, HUL is creating micro-enterprise opportunities for rural women, thereby

100,000 Shakti entrepreneurs covering 500,000 villages, touching the lives of

over 600 million people.

HUL is also running a rural health programme – Lifebuoy Swasthya Chetana.

The programme endeavours to induce adoption of hygienic practices among

touched 84.6 million people in approximately 43890 villages of 8 states. The

vision is to make a billion Indians feel safe and secure.

If Hindustan Unilever straddles the Indian corporate world, it is because of being

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 9

1902 Pears soap introduced in India.

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 10

1957 Unilever Special Committee approves research activity by Hindustan Unilever.

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 11

1988 Launch of Lipton Taaza tea.

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 12

Hindustan Unilever's distribution network is recognised as one of its key

touch consumers with a three-way convergence of -

 and higher levels of brand experience.

HUL's products, manufactured across the country, are distributed through a

general stores. Hindustan Unilever services each with a tailor-made mix of

consumers, as much as is possible through in-store facilitators.

The distribution network in general trade is as follows:-

Mathura Devi Inst. Of Tech. And Mgmt. , indore Page 13

JUST IN TIME DEPOT