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Analytics Learning
Mark Tabladillo, Ph.D. (MVP, MCAD .NET, MCITP, MCT)
February 12, 2013
Welcome
Launch Meeting of the PASS Business Analytics Virtual Chapter
Website: http://bavc.sqlpass.org/
About MarkTab
Training and Consulting with
http://marktab.com
Presenter
Motivation
Gartner announced in April 2012 that the worldwide business intelligence, analytics,
and performance management software market surpassed the US$12 Billion level in
2011
The increase was 16.4 percent over 2010
SAP
Oracle
SAS Institute
IBM
Microsoft
Other Vendors
Total
2011 Revenue
2,883.50
1,913.50
1,542.80
1,477.60
1,059.90
3,363.80
12,241.00
23.6
15.6
12.6
12.1
8.7
27.5
100
2,413.10
1,645.80
1,386.50
1,222.00
913.7
2,931.10
10,512.20
23
15.7
13.2
11.6
8.7
27.9
100
19.5
16.3
11.3
20.9
16.0
14.8
16.4
Response
Peter Senge, author of The Fifth Discipline, recommends a learning organization
based on case research of successful organizations
Questions
What is business analytics?
What are markets and industries saying today (as of February 2013)?
Business Analytics
Definitions and Expectations
Definitions
Business Intelligence
Using consistent metrics to measure
past performance and guide future
planning (therefore both descriptive
and predictive)
Based on data and statistical methods
Business Analytics
Using continuous iterative exploration
and investigation (scientific method
implied) for insight on past
performance and guide future planning
(therefore both descriptive and
predictive)
Based on data and statistical methods
Applications
Business Intelligence
Querying
Reporting
OLAP (Online Analytic Processing)
Alerts
Business Analytics
Statistical and quantitative analysis
Exploratory and predictive modeling
Business Analytics
Commentary by MarkTab
Business Analytics (Beller and Barnett)
Retrieved from
http://www.docstoc.com/docs/7486045/Ne
xt-Generation-Business-AnalyticsPresentation, February 2013
Answering Questions
Business Intelligence
Business Analytics
What happened?
When?
Who?
How many?
Retrieved from
http://searchbusinessanalytics.techtarget.com/definition/busine
ss-analytics-BA, February 2013
Takeaway
Dont be surprised when people have
different definitions of and expectations for
business analytics
Business Analytics
Trends
February 2013
2011 Revenue
Analytic
Applications and
Performance
Management
1,938.60
15.8
1,652.60
15.7
17.3
BI Platform
7,793.40
63.6
6,703.30
63.7
16.3
CPM Suites
2,509.00
20.5
2,156.30
20.5
16.4
12,241.00
100
10,512.20
100
16.4
Total
Retrieved from
http://www.computerweekly.com/news/2240113980/4-keytrends-in-business-analytics-in-2012, February 2013
Takeaway
Learn enough about the vocabulary (and
changing definitions and expectations) to turn
trends into actionable decisions
Business Analytics
Learning Options
February 2013
Free Options
News feeds
Twitter
Search engines
Video (YouTube, Vimeo, iTunesU)
Vendor Websites
Books
Networking
Udacity
edX
400,000 users
Introduction to Statistics
Artificial Intelligence
http://passbaconference.com/
Business Analytics
Integration Services
Analysis Services
Multidimensional
Tabular
Reporting Services
PowerPivot
Power View
Data Mining
Predictive Analytics
Text Mining
Recommender Systems
Training
Online
Onsite
http://bavc.sqlpass.org/
Takeaway
Participating in unstructured and structured
education allows us to learn business analytics
trends, their meaning, and potential
applications
Business Analytics
Leadership
February 2013
Assumption
Business intelligence and business analytics (including data
mining) have a primary goal of informing actionable decisions
Synthesis
Analysis
(art)
(science)
Synthesis
Analysis
(art)
(science)
When we know what other team members do, our teams become more effective
Management is Prediction
Takeaways
Learning together as a team is ideal (Peter
Senge)
Your best business partner is different from
you
Conclusion
Market trends predict how business analytics will affect the world
Learning options include both free and paid options, and often
sponsored by large technical communities
We exercise business analytics leadership through learning together
Resources
Data Mining Resources and blog http://marktab.net
Data Mining Training and Consulting (especially Microsoft and SAS)
http://marktab.com
PASS Business Analytics Virtual Chapter http://bavc.sqlpass.org/
PASS Business Analytics Conference http://passbaconference.com/