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Developing
country
European
market
Market
segments
Developing
country exporter
Sorting/ washing/
packing / transport
Importer/
wholesaler
Group age,
Re-packing
Retail:
Supermarkets
Specialised stores
Street markets
Food service
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer
Importance of importers/distributors:
Most fresh produce from developing
countries is traded via importing
wholesalers. Importers supplying large retail
formulas, are changing towards a lean and
mean organisation. Without their own
facilities (which is hired only when
necessary) in the long term wholesalers are
developing towards a middleman role
between producers and retailers, to organize
European distribution. Port of entry can be
any port. From there distribution is
organised.
Smaller wholesalers more and more search
for niche channels, e.g. by specializing only
in exotics.
Increasing role of service providers:
Even though there are many wholesalers,
there is extensive consolidation and
supermarkets are increasingly organising
more or less integrated supply chains with a
number of preferred suppliers or service
providers, based on trust and mutual
cooperation. This enhances responsiveness
and safeguards product quality and
promotional planning. Larger wholesalers
will also often act as service providers to the
supermarkets.
The Netherlands is an important
gateway to the European market: A
great deal of produce is imported through
the Netherlands (Rotterdam port) only to be
exported to other European markets such as
Germany and the UK. The strongest point
for Rotterdam is the fast track record on
group age services. The importance of
supply chain logistics in terms of the quality
of the final product must not be
underestimated.
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer
supplier.
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer
For consignments containing plant or plant products which are covered by EU plant health
legislation (listed in part B of Annex V to Directive 2000/29/EC), the exporter must obtain a
phytosanitary certificate issued by the competent authority of the exporting country
(European Commission 2006a). This normally involves registration.
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer
Hyper/supermarkets
Importer/wholesaler
(street) markets
Premium /
convenience
Middle range
Low price
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer
Source: CBI Market Information Database URL: http://www.cbi.eu/ Contact: marketintel@cbi.eu www.cbi.eu/disclaimer