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CORE COMPETENCIES
MBA candidate pursuing marketing opportunities. Experienced in digital merchandising and brand marketing. Critical and strategic
thinker with strong quantitative analysis skills and experience leading cross-functional teams.
EDUCATION
PROFESSIONAL EXPERIENCE
University of Rochester
Expected Graduation June 2017
GPA 4.0
Master of Business
Administration Marketing with
Brand Management,
Entrepreneurship Tracks
2013-2015
Managed the web apparel business, including 7 categories (1700+ styles or $16.5M+), by
supporting buying and planning of assortment, identifying product needs, managing
website, managing shipping/tracking of products, and collaborating with marketing and
design on digital marketing and branding.
Developed a detailed weekly sales analysis recap that supported promotional
decisions, current and future marketing strategies, and sales projections.
Increased sales and margins through product development, product line assortment,
sales planning, promotions, and product launches.
Increased the sales plan 10% by expanding the line with new innovative products,
including launching a new active wear category.
2011
Assisted in daily buying tasks, including cross-functional communication and managing
projects such as competitive analyses that influenced buying strategies.
Implemented 2 team projects: developing and presenting a jacket design concept
and conducting color history data analysis that supported future buying decisions.
2010-Present
Obtained a $10,000 grant to found a nonprofit retail company that sells 40+ handmade products made by domestic abuse survivors.
Manage brand image that reflects the companys mission for awareness of domestic abuse through social media outlets, a selfdesigned website, and branded promotional material.
Manage sales and customer service, ensuring the customer is satisfied with products and educated on domestic abuse.
2012-Present
Founded lifestyle and travel blog and corresponding shop with 300+ followers and over 600 monthly views.
Marathon Runner & Triathlete: Completed 2 full marathons, 3 half marathons, and 3 triathlons. Training for a half marathon.
Languages: Italian (Beginner)