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IBM Cloud

PortfolioNavigator
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June 30, 2015

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IBM Cloud
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IBM Cloud Portfolio Navigator Guide


Slide 1 of 4

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Brand

Client Initiatives

Three ways to discover the breadth of


IBM's cloud capabilities

Drill down to one-pager summaries of


each offering with links to learn more

Gone too far? Use Navigation features


at the top of each slide to go back or
restart your journey

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IBM Cloud Portfolio Navigator Guide


Slide 2 of 4

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IBM Cloud
IBMs end-to-end cloud portfolio

Brand

Think it

Build it

Tap into it

Strategize how to
use cloud to drive
savings and
revenue growth.

Build and run your


private or hybrid
cloud.

Utilize cloud
services delivered
from IBM Cloud

Client Initiatives

The entire IBM Cloud Portfolio classified


within a comprehensible set of categories

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IBM Cloud Portfolio Navigator Guide


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Brand

Client Initiatives

The Brand view groups IBM's Cloud Computing portfolio


into Business Units and Brands

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Brand

The Client Initiative view maps IBM's Cloud offerings onto Adoption
Patterns.

Client Initiatives

Based on thousands of successful cloud engagements, Adoption Patterns


are typical entry points for our clients to adopt cloud computing.
Major Adoption Patterns have been defined under:

Cloud Enabled Data Center


Cloud Platform services
Business Solutions on Cloud
Cloud Service Provider

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IBM Cloud Portfolio Navigator Tips


Slide 1 of 2

To get started:
1. Enter slide show mode in PowerPoint
or use PDF version
2. Select Start Here to determine which flow to use
Note: From this screen, you can access the most
current version of the tool and provide feedback

Navigation buttons at the top of the screen that


let you move between navigation options
Click on any block diagram to navigate to that respective capability

IBM Cloud
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IBM Cloud Portfolio Navigator Tips


Slide 2 of 2

One Pagers offer an overview of offerings with links to


learn more:
Hyperlinks on One Pagers that bring you to web pages.
Return to the application when finished

BP

Refers to a Business Partner enabled offering

Provides you additional information on special topics

Ctrl

Press and type in the offering name (or part of the name )
to find a specific offering in the tool

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Think it
Build it
Tap into it

Think it
Strategize how to use
cloud to drive revenue
growth and efficiencies

Build it
Build, extend and run your
private or hybrid cloud

Tap into it
Use services delivered from
the cloud

IBM Cloud
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Cloud Strategy and Design


Initiate your cloud transformation with
a customized action plan based on
comprehensive workload, readiness
and return on investment analyses.

Think it

Business Strategy

Workload Implementation Strategy and


Roadmap

Infrastructure Strategy and Roadmap

Cloud Strategy
and Design

Cloud
Implementation
Cloud Migration
Services
Cloud
Management
Services

Help our clients understand Cloud as a business


enabler to expand the horizon of what is possible in
business model innovation

Understand what workloads need to move and


where they should move (public, private, or hybrid).
Build a roadmap for phased adoption

Help IT understand and build the right strategy and


roadmap to transform the data center, ensuring the
right balance to scale and deliver the qualities of
services expected by their customers

IBM Cloud
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Cloud Implementation
Helps companies to build and deploy a
cloud environment with established
methods and extensive expertise

Think it

Business Applications

Platform Implementation

Infrastructure Implementation

Cloud Strategy
and Design

Cloud
Implementation
Cloud Migration
Services
Cloud
Management
Services

Help companies to leverage cloud business


applications like SalesForce CRM

Help companies to implement cloud platform


solutions that deliver complete business services
like virtual desktop or application development
services

Help companies to implement their IaaS cloud

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IBM Cloud Migration Services

Think it
Cloud Strategy
and Design

Cloud
Implementation
Cloud Migration
Services
Cloud
Management
Services

Cloud Migration Services


o Quickly selects, optimizes and migrates
workloads to public, private and hybrid cloud
environments
o Helps realize the benefits of cloud faster by
using advanced analytics "Analytics for
Logical Dependency Mapping"
o Helps provide quicker, more cost-effective
cloud on-boarding using standardized
processes
o Supports a more reliable, higher-quality cloud
migration with access to IBM resources

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Cloud Management Services

Think it
Cloud Strategy
and Design

Cloud
Implementation
Cloud Migration
Services
Cloud
Management
Services

IBM Cloud Management Services help


companies manage their private clouds,
including assuring that an appropriate
security architecture is deployed.

Cloud

Cloud Management
Services
Help companies manage their private
clouds, including assuring that an
appropriate security architecture is
deployed.

IBM Cloud
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Cloud E2E Governance Services


Identification and development of cloud
governance across all IT assets that will be
integrated with or provisioned via the cloud.

Cloud Transformation Journey Services


Development of a cloud road-map for clients who
desire a "best path" for cloud

Cloud Enabled Business Model Accelerator


Cloud enabled business model accelerator is an
offering that talks about Cloud Computing
concepts in the current business world.

IT Strategy and Innovation


Helps clients
align their current IT strategy, resources and
investment to changes in business direction and
corporate strategy.

Cloud Strategy
and Design

IT Operating Model Agility


Helps clients
to optimize the way the Business & IT function
collaboratively operate in the digital age from a
structural, people & process perspective.

Business
Strategy

Smarter Enterprise Architecture


Helps our
clients to better adopt current and future
technologies (eg: CAMSS) to optimize the overall
landscape of IT solutions covering Systems of
Record, System of Engagement, System of
Insight and Internet of Things solutions.

Application Portfolio Modernization Strategy


Helps our clients to evaluate their current
Application Portfolio and set out the roadmap to
improve strategic alignment and value

IT Transition Management
Helps clients
with planning and managing major changes to the
IT Operating model as a result of M&A events,
divestitures or significant corporate restructuring

Think it

Workload
Implementation
Strategy and
Roadmap
Infrastructure
Strategy and
Roadmap

IBM Cloud Enabled


Business Model Accelerator
- BVA

BP

Classification of clients current cloud


initiatives using IBMs Cloud Enablement
Framework and deliver a summary
recommendations and roadmap.

- Indicates hyperlink to ibm.com url

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IBM Smart Business Desktop
Expertise to help accelerate virtualization of
desktop environment with a range of cloud
computing options.

Cloud API Economy


Readiness Assessment

Think it
Cloud Strategy
and Design
Business
Strategy
Workload
Implementation
Strategy and
Roadmap
Infrastructure
Strategy and
Roadmap

Prescriptive analysis for both Business and IT, which


guides and helps determine the deployment and
management of an API Centric Architecture to
determine the API roadmap for enterprises, in support
of their business objectives.

Cloud Application
Development Services

Cloud API Economy


Readiness Assessment

IBM Workload
Transformation Analysis
Provides a quantitative analysis to determine
the cost & benefit for migration to cloud
environments.

Cloud Application
Virtualization - BVA
Application Virtualization Services (AVS) is
focused on helping clients lower quality
assurance costs, shorten release cycles,
reduce risks, and eliminate critical
development and testing constraints by
virtualizing IT resources to provide ondemand accessibility and capacity for teams
across the entire software life cycle.

Cloud API Development


Services

BP

IBM Cloud
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IBM Networking Strategy and


Optimization Services for
Cloud

Think it
Cloud Strategy
and Design
Business
Strategy
Workload
Implementation
Strategy and
Roadmap
Infrastructure
Strategy and
Roadmap

Enable the right balance of network


performance, security and flexibility with cost
to support business goals of cloud computing.

IBM Data Center and


Facilities Strategy Services
Develop a data center approach that optimizes
availability, scalability, recoverability and
agility, while minimizing risk.

BP

IBM Cloud Advisory Services


(formerly IBM Infrastructure Strategy
and Design Services for Cloud
Computing)
This service will help customers to develop a
strategy, architecture, and roadmap for cloud.

IBM Security Intelligence and Operations


Consulting Services
BP
Build next-generation threat intelligence and
enterprise monitoring

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SaaS Application Services

Think it
Cloud
Implementation
Business
Applications

Platform
Implementation
Infrastructure
Implementation

Business Solutions

SalesForce

Workday

Salesforce.com is a Cloud-enabled CRM services


company and \IBM is a premier Global System
Integrator (GSI) for salesforce.com.

Workday provides unified Financial Management and


Human Capital Management applications. IBM's
differentiators with Workday include: Global end-toend HCM and Finance Transformation capabilities,
including Change Management, as well as AMS and
BPO offerings. IBM Global Financing: Supporting
clients with transitioning from a Capital Expenditure to
Operating Expenditure model. IBM Software:
Surrounding Workday with our software portfolio is a
unique differentiator. Kenexa, Cast Iron, and so on.

Microsoft Dynamics
IBM provides Application Management Services
(AMS) for Microsoft applications such as Dynamics
AX, Dynamics CRM, SharePoint and BizTalk. IBM
AMS ensures the applications are optimized,
responsive and available to users when they need
them. IBM Application Services can supplement client
staff, co-manage applications or even manage entire
set of applications. In addition, the IBM global Cloud
testing services organization provides access to
cutting-edge test centers that offer a full range of
software testing solutions and services to help
maintain stability, reduce cost and increase
productivity.

More on SaaS
Application
Services

Smarter Buildings
Our Smart Building Management solution provides
end-to-end facilities solutions. Campus solutions for
higher education from IBM helps clients improve
outcomes, increase efficiencies and better manage
your data and IT resources.

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ISV
Capabilitiesand SWG SaaS Application Services
SaaS Application Services
Core Consulting Industry, Process, PMO, Change
Management,
Enterprise Integration
SalesForce
Implementation Competency Tool configuration,
integrationSalesforce.com
and best practices
is a Cloud-enabled CRM services

company and \IBM is a premier Global System


Differentiated
Solutions
& SW Portfolio Integrated
Integrator
(GSI) for salesforce.com.

solutions and adapters for IBM SW Solutions-as-aService. Microsoft Dynamics

Think it

Delivery & Change Adoption Methods:

Cloud
Implementation
Business
Applications

Platform
Implementation
Infrastructure
Implementation

IBM provides Application Management Services


(AMS) for Microsoft applications such as Dynamics
AX, Dynamics CRM, SharePoint and BizTalk. IBM
AMS ensures the applications are optimized,
responsive and available to users when they need
them. IBM Application Services can supplement client
staff, co-manage applications or even manage entire
set of applications. In addition, the IBM global Cloud
testing services organization provides access to
cutting-edge test centers that offer a full range of
software testing solutions and services to help
maintain stability, reduce cost and increase
productivity.

More on SaaS
Application
Services

Business Solutions

Workday
Workday provides unified Financial Management and
Human Capital Management applications. IBM's
differentiators with Workday include: Global end-toend HCM and Finance Transformation capabilities,
including Change Management, as well as AMS and
BPO offerings. IBM Global Financing: Supporting
clients with transitioning from a Capital Expenditure to
Operating Expenditure model. IBM Software:
Surrounding Workday with our software portfolio is a
unique differentiator. Kenexa, Cast Iron, and so on.

Smarter Buildings
Our Smart Building Management solution provides
end-to-end facilities solutions. Campus solutions for
higher education from IBM helps clients improve
outcomes, increase efficiencies and better manage
your data and IT resources.

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SaaS Application Services

Think it
Cloud
Implementation
Business
Applications

Platform
Implementation
Infrastructure
Implementation

Business Solutions

Cloud Business Solutions are personalized to unique


client requirements and are sourced from the cloud.
The solutions are based on reusable assets / frameworks
and personalized for each clients requirementsachieving
the best of both worlds across cloud and on premise
deployment models.
Key client benefits of Cloud Business Solutions include:
Personalized to meet unique client requirements
Accelerated deployment on private or hybrid cloud
infrastructure
Annuity-based, outcome-aligned pricing that includes
start-up fees
Single, simplified client agreement

More on
Business Solutions

GBS Solution Gateway

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IBM Cloud Builder Professional Services
(formerly IBM Private Modular Cloud)
BP
Creating a hybrid cloud on premises and off-premise (on
SoftLayer) environment, leveraging a standardized
architecture and automation to reduce infrastructure
implementation time to 1day. Integrates automated
middleware & software deployments above the OS
layer.

Think it
Cloud
Implementation
Business
Applications

Platform
Implementation
Infrastructure
Implementation

IBM Cloud Development Operations


(DevOps) Assessment
Cloud Offering to meet the growing demands of
DevOps for our clients. A cloud-based
Dev/Test/Prod environment that can be quickly spun
up for IBM internal and/or client access. The
environment is targeted at the development of webbased applications.

IBM Mobile Virtualization Services


Cloud based virtual desktops, enabling PCs, thin
clients and other devices to access applications and
data through a centrally managed computing
environment.

IBM Cloud Dev/Test


Managed Services
Cloud Dev/Test Managed Services provide private and
hybrid cloud solutions for Development and Test
needs.

IBM Testing Services for


Cloud Application
Virtualization
An entry point to Integrated Development and Test
Environment. Provides application virtualization
services that leverage various Cloud models based on
clients need.

IBM Testing Services for


Cloud Performance Testing
Delivers a highly scalable, automated and cost
effective approach to performance testing. An entry
point to Integrated Development and Test
Environment. Provides performance testing services
that leverage various Cloud models based on clients
need. .

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IBM Network Integration


Services for Cloud
Computing Application and
Network Performance
Optimization for Cloud

Think it
Cloud
Implementation
Business
Applications

Platform
Implementation
Infrastructure
Implementation

Creating an application fluent network for


your cloud infrastructure

BP

IBM Network Integration


Services for Cloud
Computing Network
Security for Cloud
Computing
Providing rigorous network security solutions
to help protect the integrity of your critical
business systems and data

BP

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Cloud Application
Assessment
Cloud Application Assessment efforts involve
enabling clients capabilities for a factory model for
migration/modernization of applications to Cloud.

Think it
Cloud Migration
Services

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IBM Managed Infrastructure for Private


Cloud (MIPC)

Cloud Management
Services

IBM Cloud Resiliency Consulting

BP

A comprehensive approach to safeguarding your most


strategic information.

Managed Infrastructure as a Service (IaaS)


global offering for hybrid cloud deployments

Think it

IBM Critical Data Protection


Program

BP

A systematic approach to transforming your


resiliency to the cloud can drive faster results.

IBM Cloud Identity Services


Simplify identity protection in the age of mobile, social
and cloud

IBM X-FORCE Hosted Threat Analysis


BP
Service
With internet threats becoming increasingly complex
organizations must ensure that their security teams
are always connected to the most recent
developments in security intelligence to stay ahead of
threats

IBM Security Intelligence and Operations


Consulting Services
Build next-generation threat intelligence and
enterprise monitoring

IBM Hosted Application Security


Management Services
Helps ensure the security and compliance of Web
applications throughout the software development
lifecycle by providing visibility to vulnerabilities that could
be exploited by hackers

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Cloud Platform Technologies


Cloud Platform technologies automate
application lifecycle processes on top of
IaaS.

Build it

Build

Manage

Secure

Cloud Platform
Technologies

Cloud
Infrastructure
Technologies
Integrated
Systems
Hybrid Cloud
Technologies

Platform technologies to accelerate application


development, test, deployment and
maintenance lifecycles.

IBM provides a complete portfolio of


management capabilities to enable customers
to operate production capable private clouds.

IBM best in class security solutions applied to


cloud.

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Cloud Infrastructure Technologies


Components and middleware to build,
manage and operate Infrastructures as a
Service

Build it

Compute

Network

Storage

Cloud Platform
Technologies

Cloud
Infrastructure
Technologies
Integrated
Systems
Hybrid Cloud
Technologies

Complete portfolio of components to build


Infrastructure as a Service clouds.

Networking solutions providing network


management capabilities as well as the
ability to build software defined networks.
Enables the network flexibility required by the
cloud paradigm.

Physical components and middleware to


build storage as a service or storage as part
of the service capabilities.

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Integrated Systems

PureFlex Systems

PureApplication Solutions

Build it
Cloud Platform
Technologies

Cloud
Infrastructure
Technologies
Integrated
Systems
Hybrid Cloud
Technologies

The PureFlex System is a fully integrated system


with unified management of compute, storage,
networking and virtualization resources that utilize
built in Patterns of Expertise based on IBM's decades
of experience and thousands of client deployments.

IBM PureApplication Solutions combine the built-in


expertise of the PureSystems family with capabilities
from IBM and industry leading business partners, to
solve critical business and IT challenges.

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Hybrid Cloud Technologies


Solutions to integrate private and
public clouds as well as traditional
applications.

Build it

Application Integration

Hybrid Cloud

Cloud Platform
Technologies

Cloud
Infrastructure
Technologies
Integrated
Systems
Hybrid Cloud
Technologies

Rapidly integrating SaaS and enterprise


applications in days

Dynamically consume, interconnect and


orchestrate all types of clouds and IT to
speed innovation and adapt to changing
business conditions.

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Software Delivery and Lifecycle
Management
IBM UrbanCode Deploy

BP

Automate application deployment from planning to


production

Build it
Cloud Platform
Technologies

IBM UrbanCode Deploy with


Patterns

BP

Design, deploy and update full-stack environments for


multiple clouds

IBM Software Delivery and


Lifecycle Patterns

IBM UrbanCode Release

BP

Release management and coordination that


transforms error-prone and chaotic release planning.

Build
Manage

Workload Creation and


Deployment

IBM Rational Test


Workbench $$

BP

Enhanced integrations and capabilities to


synchronize software testing with deployment and
operations.

BP

Secure

IBM Rational Test Virtualization


Server $$

BP

More
Virtualize complex systems to create cost-effective
test environments

IBM MobileFirst Quality


Assurance

BP

Continuously deliver high quality mobile applications

$$ Cloud Seller's comp'd

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What are Patterns?


Patterns can beWorkload
deployed Creation
on IBM Cloud
Software Delivery and Lifecycle
and

Orchestrator, PureApplication System and


Deployment
PureApplication Service on SoftLayer.

Management
Virtual Appliance

HTTP

Server
IBM UrbanCode
Deploy
Operating

IBM UrbanCode Release

BP
Customers
can access a portfolio of patterns
from IBM and IBM Business Partners

system
Metadata

Automate application deployment from planning to


production
Application
Application

Virtual Appliance

Build it

Release management and coordination that


transforms error-prone and chaotic release planning.

Virtual Appliance

Server

Server

Operating
system

Operating
system

IBM Software
Delivery and
Metadata
Lifecycle Patterns

BP A

Metadata

Cloud Platform
Virtual systems implement deployment topologies from
Technologies

BP

few IBM Patterns


BP

IBM Business Intelligence Pattern


IBM Business Process Manager
one or more virtual images and applications from the
Advanced
Pattern
Rapidly
deploy best-of-breed tooling to manage your
More
system
catalog.
Your
system
comes
with
preinstalled
software lifecycle
and delivery
process through virtual
Build

IBM Operational
Decision
Manager
virtual system patterns that can be customized for the
system
patterns.
Pattern
topology and configuration of your environment.
Manage

IBM Mobile Application Deployment


IBM MobileFirst Quality
BP
Pattern
IBM Rational Test
Assurance
BP
Secure

IBM WebSphere
WorkbenchCommerce Enterprise
Provides
automation of build-outs, configuration
Software
Pattern
management
and application deployments on
Enhanced integrations and capabilities to
application

IBM DevOps
Pattern
heterogeneous middleware platforms.
synchronize software testing with deployment and
operations.

Virtual applications are application centric deployments


that can be customized to define the various properties
and the required quality of service levels. At deployment
time, the system determines the infrastructure and
middleware that are required to host the virtual
application.

Online List of Patterns

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Capabilities
Software Delivery and Lifecycle
Management

Workload Creation and


Deployment

IBM Cloud Orchestrator (on prem) $$ BP

IBM MobileFirst Platform

A unified cloud management platform which fully


automates the deployment and lifecycle management
of cloud services across compute, network and
storage resources. Includes pattern deployment
engine and also flexible data center orchestration tool.

Delivers rich services and then integrates


them for an end to end experience for mobile
development and operations teams

BP

IBM MobileFirst Platform for iOS

Build it

IBM WebSphere Application Server Liberty

Cloud Platform
Technologies

Application runtime for Cloud and Mobile through


continuous delivery model

Implementation Services

Build
Manage
Secure

LL

BP
IBM Cloud Builder Professional
Services (formerly IBM Private Modular
Cloud
Creating a private on and off premises (on SoftLayer)
cloud solution, leveraging a standardized architecture
and automation to reduce infrastructure implementation
time 1 day. Integrates automated middleware &
software deployments above the OS.

IBM Mobile Virtual Services


Patterns

Provides enterprise-class software for building and


deploying elegant iOS apps that integrate with
enterprise systems

Cloud based virtual desktops, enabling PCs, thin clients


and other devices to access applications and data
through a centrally managed computing environment.

Cloud Application
Virtualization - BVA

BP

Application Virtualization Services (AVS) is focused


on helping clients lower quality assurance costs,
shorten release cycles, reduce risks, and eliminate
critical development and testing constraints by
virtualizing IT resources to provide on-demand
accessibility and capacity for teams across the entire
software life cycle.

IBM MobileFirst Managed Mobility Services


(formerly Cloud Mobile Managed Services)
Enables clients to manage their Mobile Solutions with
greater ease, speed and quality - up to 60% faster,
with 80% less defects and 50% cost reduction

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Application
Monitoring &
Diagnostics

IBM Application
Performance Diagnostics

Cloud Operational
Support Systems

BP

Workload
Automation

IBM Operations Analytics Log


Analysis (formerly IBM SmartCloud
Analytics Log Analysis)

Identify the root cause of performance issues,


not just the symptoms

Accelerate problem resolution through rapid


analysis of unstructured data.

Build it
Cloud Platform
Technologies
Build
Manage
Secure

IBM Monitoring Application


Insight
A lightweight solution for monitoring
performance & availability of web-delivered
applications in the cloud.

BP

BP

IBM Cloud
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Capabilities

Application
Monitoring &
Diagnostics

Build it
Cloud Platform
Technologies
Build
Manage
Secure

Management Services

IBM Managed Infrastructure


for Private Cloud (MIPC)
Managed Infrastructure as a Service
.(IaaS) global offering for hybrid cloud
deployments

Cloud Operational
Support Systems

Workload
Automation

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Application
Monitoring &
Diagnostics

Cloud Operational
Support Systems

IBM Workload Automation

Build it
Cloud Platform
Technologies
Build
Manage
Secure

IBM Workload Automation* is a general-purpose


Workload Automation modeler and executor. This
solution automates and orchestrates your
processes from a single point of control. It can
connect applications and data sources across
mainframe, distributed servers and cloud ; available
also as a subscription basis, based on the workload
that actually runs. Optimize your processes
execution with balancing capability using this
solution.

Workload
Automation

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Identity &
Access Security

Application
Security

IBM Security Access Manager

Build it
Cloud Platform
Technologies
Build
Manage

BP

All-in-one solution integrated with the leading


Security Intelligence solution QRadar. This
integrated end-to-end solution is critical for cloud
security. It protects access to applications and
workloads that are on the cloud in a seamless
manner.

IBM Security Privileged Identity Manager


Easy to use service allows developers to add access

Isecurity for web and mobile applications deployed in the


Cloud using IBM id and popular social identities

Secure

Implementation Services

IBM Cloud Identity Service


This solution combines the richness, stability, and
maturity of on-premise IAM with the agility, cost
savings and deployment benefits of cloud. This
allows our offering to serve as a strategic IAM
platform. Unlike many competitive cloud IAM
services, it provides is extensible and scalable,
providing deep functionality for enterprise clients.

Infrastructure
Security

Security
Intelligence

IBM QRadar Security Intelligence


Industrys leading solution for Security Information
and Event Management. The solution provides
visibility and security event monitoring for
application activity running in a cloud. It also
creates event logging for compliance reporting. An
added benefit is anomaly detection for errant
application and user activities. Clients can have
peace of mind for embracing cloud deployments
while maintaining on-premise control,

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Security

Application
Security

IBM Security AppScan

Build it

Helps companies decrease the risk of web


application attacks and data breaches by
automating application security vulnerability
testing.

Cloud Platform
Technologies
Build
Manage
Secure

Implementation Services

IBM Hosted Application


Security Management
Services
Helps ensure the security and compliance of Web
applications throughout the software development
lifecycle by providing visibility to vulnerabilities
that could be exploited by hackers
.

BP

Infrastructure
Security

Security
Intelligence

IBM Guardiam
Guardium provides the simplest, most robust
solution for data security and data privacy

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Security

Application
Security

IBM Security Infrastructure


Protection

Build it
Cloud Platform
Technologies
Build
Manage
Secure

In-depth security across your network, servers,


virtual servers, mainframes and endpoints in
the cloud.

IBM Cloud Data Encryption Services


(ICDES)
Flexible Software Defined Data Protection for the
Enterprise

BP

Infrastructure
Security

Security
Intelligence

IBM Security Network Intrusion


Protection System Virtual
Appliance
Robust intrusion prevention for virtual networks and
cloud environments. offers all the advanced
preemptive protection of our NIPS in a virtual security
appliance. Powered by IBM X-FORCE research, it
operates on virtual platforms to protect both your
physical and virtual networks with the same high level
of security. As a virtual appliance, it is an ideal
security solution for cloud services, with the ability to
secure traffic between virtual and physical machines
and enables flexible deployments in multitenant virtual
environments.

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Security

Application
Security

IBM QRadar Security


Intelligence

Build it

Delivers proactive defense of the cloud by


integrating IBM security information and event
management (SIEM), log management,
anomaly detection, vulnerability management
and risk management.

Cloud Platform
Technologies
Build
Manage
Secure

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Infrastructure
Security

Security
Intelligence

IBM QRadar Incident Forensics

Enables cloud service providers to provide


security intelligence for multiple customers
while ensuring the integrity of the security
data being analyzed in a multi-tenancy
environment

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Systems

System z

Power Systems
IBM Power Systems scale-out
servers

Build it
Cloud Infrastructure
Technologies
Compute
Network

Cloud Support
Systems

BP

IBM PowerKVM
Reduces IT Infrastructure Costs, optimizes
Linux workload consolidation at a lower cost
of ownership, simplifies your virtualization
management

Power Systems introduces the first generation


of systems built with the innovation to
transform the power of big data & analytics,
mobile and cloud into competitive advantage in
ways never before possible.

IBM Monitoring
IBM Power Systems Enterprise
Servers

BP

Power Systems with POWER8 are built with open


innovation to put data to work across the
enterprise.

Storage

More

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BP

Provides application-aware infrastructure monitoring


to help you optimize the performance of your
applications

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System z

Power Systems
IBM System z

Build it

IBM System z servers provide the foundation


for better security and resiliency, intelligent
workload management and business
integration, all on a more open and virtualized
platform.

Cloud Infrastructure
Technologies
Compute
Network
Storage

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Cloud Support
Systems

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IBM Cloud Orchestrator (on prem)


$$

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Transform your IT department into a self-service


organization

Build it
Cloud Infrastructure
Technologies
Compute

IBM Service Delivery


Manager (ISDM)
A pre-integrated software stack, deployed as
a set of virtual images that automate IT
service deployment and provide resource
monitoring and cost management in a cloud.

Network
Storage

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Comparison

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Systems

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IBM Cloud Manager with


OpenStack

Build it

Compute
Network
Storage

Combines infrastructure and platform


capabilities to deliver elastic workload aware
management, image lifecycle management
and resilient, high-scale provisioning across
heterogeneous platforms

BP
A unified cloud management platform which
fully automates the deployment and lifecycle
management of cloud services across
compute, network and storage resources.
Includes pattern deployment engine as well as
a flexible data center orchestration tool.

Offerings
Comparison

BP

BP

An entry-level software offering that takes your


virtualized environment from "cloud-ready" to
"cloud." Users can request and provision an
environment quickly through an easy-to-use
web-based interface.

Cloud Infrastructure
Technologies

Cloud Support
Systems

IBM Service Delivery


Manager
A pre-integrated software stack, deployed as
a set of virtual images that automate IT
service deployment and provide resource
monitoring and cost management in a cloud.

BP

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Power Systems
Specific

IBM Monitoring

BP

Monitors heterogeneous physical and virtual


system environments. Includes capacity
analytics to maximize resource usage.

Build it
Cloud Infrastructure
Technologies
Compute

IBM Tivoli System Automation


Application Manager

IBM Platform Resource


Scheduler

BP

Optimizes the usage of OpenStack


infrastructure resources, The only enterprise
resource manager for OpenStack-based Cloud
environments.

BP

IEM solution expands to include virtual desktop,


server automation and cloud.

IBM Netcool Operations Insight

BP

BP

A family of products to help reduce the


frequency and duration of service disruptions
with advanced policy-based automation to
enable the high availability of critical
applications and middleware.

IBM Endpoint Manager

IBM Platform Cluster


Manager
Combines infrastructure mgt and self-serve
cluster provisioning to create a secure
multitenant and elastic analytics and high
performance computing cloud.

Network
Storage

Cloud Support
Systems
System z
Specific

IBM Platform LSF Product


Family
Powerful workload management for demanding
high performance cloud environments.

BP

Combines proven Operations Management and


Alarm consolidation capabilities with innovative
analytics to help clients empower their IT operations
staff to rapidly identify, isolate and resolve problems
before they impact their company's business
services

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Power Systems
Specific

IBM Power Systems


Solution Edition for Cloud
Pre-built, pre-installed entry cloud system for
Enterprises

Build it
Cloud Infrastructure
Technologies
Compute
Network
Storage

IBM Power Systems for


Service Providers
Cloud platform for Service Provider delivered
on Power Systems

Cloud Support
Systems
System z
Specific

IBM Power Systems


Solution Edition for Scale
Out Cloud
Open source Linux solution for scale-out
clouds services

IBM PowerVC (virtualization


center)
Simplify the management of virtual resources
in your Power Systems environment

POWER8 on SoftLayer
Built for the waitless world for a more efficient
and reliable hybrid cloud

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IBM Solution Edition for Cloud
Computing (System z)

Build it
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Technologies
Compute
Network
Storage

Cloud Management
Systems
Power Systems
Specific

BP

Manage a System z environment with


automated and accelerate service delivery.
Hard bundle of Cloud Ready for System z
Offering.

IBM z13

BP

The IBM z13 is the worlds premier data and


transaction engine: most efficient, robust, scalable
and intelligent that integrates CAMSS in a single
system. z13 creates value through exploitation of IT,
e.g. hybrid transaction and analytics processing,
integration of mobile and core workloads with cloud
infrastructure.

Cloud Support
Systems
System z
Specific

IBM Wave for z/VM

Helps dramatically simplify administration and


management of z/VM and Linux guests,
freeing staff to focus on business-critical
tasks. IBM Wave integrates seamlessly with
z/VM and Linux environments to help
administrators view, organize and manage
resources in an optimized and standardized
manner.

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IBM Tivoli Netcool


Configuration Manager
(ITNCM)

BP

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Cloud Infrastructure
Technologies
Compute
Network
Storage
Implementation Services

IBM Network Integration


Services for Cloud
Computing
Creating an application fluent network for
your cloud infrastructure and providing
rigorous network security solutions to help
protect the integrity of your critical business
systems and data

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Storage Technologies
IBM XIV Storage System

Storage Management

BP

Simple, resilient and predictable storage for compute,


storage and OpenStack clouds, for enterprise cloud
deployments or Service Providers.

IBM Storwize Family

Build it
Cloud Infrastructure
Technologies
Compute
Network
Storage

BP

Highly virtualized, efficient midrange disk systems


for private and OpenStack deployments.

BP

Ultra scalable enterprise NAS storage to manage


massive amounts of file data across a global account.

BP

Data center optimized to deliver extreme performance,


flexible capacity and total system protection

IBM FlashSystem 900


Solution
Positioning

BP

IBM Spectrum Protect (formerly IBM Tivoli Storage

Storwize V7000 and V7000 Unified transform


economics of data storage with compression, new high
capacity drives, without compromise on performance
or investment protection.

IBM FlashSystem Family

BP

New XIV product suited for Cloud Service Providers.


It offers feature options and innovative pay-per-need
flexibility, empowering cloud providers to cater to
tenant requirements.

IBM Spectrum Storage Family

IBM Storwize V7000 and V7000


Unified

IBM Scale Out Network Attached


Storage (SONAS)

IBM XIV Cloud Storage for Service


Providers

IBM enhanced MLC NAND Flash

Manager): Optimized data protection to reduce backup


costs by up to 38%

IBM Spectrum Archive Enterprise Edition


(formerly IBM Linear Tape File System): Fast data
retention that reduces TCO for archive data by up to 90%

IBM Spectrum Control (formerly IBM Virtual


Storage Center): Analytics-driven data management to
reduce costs by up to 50%

IBM Spectrum Scale (formerly GPFS / IBM Elastic


Storage) : High-performance, highly scalable storage for
unstructured data

IBM Spectrum Accelerate: Enterprise storage for


cloud deployed in minutes instead of days

IBM FlashSystem V9000


Only one GUI - A fully integrated system management

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Positioning Storage Systems for Cloud Deployments


Storage Technologies

Lead with .

When

XIV

All cloud workloads


(best VMware integration)

IBM XIV Storage System

Storage Management
Add

BP

Simple, resilient and predictable storage for


compute, storage and OpenStack clouds, for
Client
looking
for pay-as-you-grow
solution
enterprise
cloud
deployments or Service
Providers.

Build it
IBM Storwize Family
Storwize family
Cloud Infrastructure
Technologies

Compute
Network
Storage
SAN Volume
Controller or
Virtual Storage
Center
FlashSystem

BP

IBM XIV Cloud Storage for

FlashSystem (extreme performance)


Service Providers
IBM Spectrum Protect (formerly IBM
New
XIVStorage
productManager)
suited for Cloud
Service
Tivoli
for backup
Providers.
It
offers
feature
options
and
Virtual Storage Center for external
innovative
pay-per-need
flexibility,
virtualization
empowering cloud providers to cater to tenant
requirements.
SmartCloud Storage Access for selfservice portal

The client expects a small growth rate and/or small


maximum
capacity where
Highly virtualized,
efficientStorwize
midrangemay
diskhave a better
fit systems
that XIV for
andprivate
XIV with
andframe-ahead
OpenStack
deployments.
MSP
has already invested in Storwize products in its
shop
IBM Storwize
V7000 solutions
and
PureSystems
or Flex System
are being
V7000 Unified
considered
MSP
invested
in non-IBM
Newalready
Storwizehas
V7000
and V7000
Unifiedstorage and
transform
economics
of
data
storage
with
needs (or Virtual Storage Center) for data
industry-first
hardware
accelerated
virtualization

IBM
FlashSystem
(extreme
performance)
Flash System
Family
IBM Spectrum Protect (formerly IBM
Tivoli Storage Manager) for backup

in keeping them
Consolidation, simplification, and increased
IBM General Parallel File
efficiency of other external storage systems

IBM Spectrum Protect (formerly IBM


Tivoli Storage Manager) for backup

compression, 2x performance and capacity,


greater
protection
MSP
hasflexibility,
non-IBMinvestment
storage installed
and interested

BP

Data center optimized to deliver extreme


performance, flexible capacity and total
system protection

IBM Scale Out Network


Attached Storage (SONAS)
Ultra scalable enterprise NAS storage to
massive(extreme
amounts performance)
of file data across
manage
FlashSystem
a global account.

System (GPFS) Software


Extreme
application
and TCO savings
Defined
Storageperformance
for the Cloud
on popular workloads
Cost effective and limitless software defined
Non-disruptive
current
storage solutionimplementation
providing elastictoscalability.
applications and processes

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Solution
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Storage Technologies
IBM SmartCloud Virtual
Storage Center

Storage Management

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Storage virtualization and management


software.

Build it
Cloud Infrastructure
Technologies
Compute
Network
Storage

IBM Tivoli Storage Manager


for Unified Recovery
Management

IBM SmartCloud Virtual Storage


Center for Storwize Family

Improve productivity and storage service


quality with self-service storage provisioning,
monitoring and reporting.

BP

Backup and recovery of Virtual Machine


Environments

IBM SmartCloud Virtual Storage


Center Entry

IBM SmartCloud Storage


Access

IBM Tivoli Storage Manager


for Virtual Environments

BP

BP

Backup and recovery of Virtual Machine.


Advanced features.

IBM Tivoli Storage Manager


per Server Entry
Enterprise class data protection capabilities at
a reduced price point for smaller storage
environments on a per managed server
charge metric

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IBM PureFlex System

BP

Provides an integrated computing system that


combines compute, storage, networking, virtualization
and management into a single infrastructure system
that is expert at sensing and anticipating resource
needs to optimize your clients infrastructure.

Build it
Integrated Systems

PureFlex System
Pure Application
System

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IBM PureApplication System

Build it

BP

The IBM PureApplication Systems is


specifically designed and tuned for
transactional web and database applications.
Solutions enabled on the PureApplication
System are packaged into patterns of
expertise built for a cloud environment and
easy deployment.

IBM PureApplication Service on


SoftLayer $$

BP

IBM SmartCloud Application Services runs on, and


automatically deploys virtual resources on SoftLayer
(IaaS). PureApplication Services leverages IBMs
pattern deployment engine.

IBM PureApplication Software

Integrated Systems

Examples of IBM Patterns


IBM Business Intelligence Pattern

BP

Cloud enable your applications with enterprise grade


quality of service on your own infrastructure

PureFlex System
Pure Application
System

IBM Business Process Manager


Advanced Pattern
IBM Operational Decision Manager
Pattern
IBM Mobile Application Platform
Pattern
IBM WebSphere Commerce Pattern
on PureApplication
IBM DevOps Pattern on
PureApplication

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Application integration technologies enable seamless enterprise


or SaaS software interaction via APIs
IBM WebSphere Cast Iron

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Hybrid Cloud
Technologies

Integration
Hybrid
Infrastructure

BP

IBM API Management $$


IBM API Management on Cloud $$
IBM API Management provides companies
with the tools for creating, proxying,
assembling, securing, scaling and socializing
web APIs.

IBM Cast Iron provides the simplest and most


widely used solution for rapidly integrating
SaaS and enterprise applications in days by
leveraging preconfigured integration templates
to accelerate the project.

IBM DataPower Gateway


IBM WebSphere Cast Iron
Express
Rapidly connect a hybrid world of public
clouds, private clouds and on-premise
applications .

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BP
Secure mobile, Web and API access with
SOA, B2B connectivity and security gateways

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Hybrid cloud technologies enable the management of


private and public clouds through a single pane of glass
IBM Cloud Manager with
OpenStack

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Hybrid Cloud
Technologies

Integration
Hybrid
Infrastructure

BP

An easy to deploy, simple to use cloud management


offering built on OpenStack that delivers improved
private/hybrid cloud and Service Provider solutions.
Users can request and provision an environment
quickly through an easy-to-use web-based interface.

IBM Cloud Managed with OpenStack for


Power Systems
Provides a private cloud environment with dedicated
bare metal resources, operating on the high-performing
SoftLayer infrastructure and running on the OpenStack
cloud release.

IBM Cloud Manager for OpenStack for


System z
A cloud management solution based on OpenStack that
is simple to deploy and easy to use

IBM Cloud OpenStack Services


Provides a private cloud environment with dedicated
bare metal resources, operating on the high-performing
SoftLayer infrastructure and running on the
OpenStack cloud release.

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Business Process
as a Service

Business Process
as a Service
Cloud Business Solutions are
personalized to unique client
requirements and are sourced from the
cloud.
The solutions are based on reusable
assets / frameworks and personalized
for each clients requirementsachieving
the best of both worlds across cloud
and on premise deployment models.

Software
as a Service
Platform
as a Service
Infrastructure
as a Service

Key client benefits of Cloud Business


Solutions include:
o Personalized to meet unique client
requirements
o Accelerated deployment on private
or hybrid cloud infrastructure
o Annuity-based, outcome-aligned
pricing that includes start-up fees
o Single, simplified client agreement

GBS Solution Gateway

Marketing

Finance

Human Resources

Operations

Supply Chain

Industrial

End User Support

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Business Process
as a Service

Software
as a Service
Platform
as a Service
Infrastructure
as a Service

Software
as a Service
Software as a Service
relates to software
which is hosted and
managed end to end by
IBM. It is accessed over
internet by the customer
environments.

Smarter Process

Smarter Commerce

Smarter Cities

Smarter Workforce

Collaboration

Big Data & Analytics

7
8

Smarter Commerce portfolio helps better


coordinate buying, marketing and selling
processes.

Smarter Cities solutions help cities of all sizes


leverage information, anticipate problems and
coordinate resources.

Series of workforce management tools (Kenexa)

Essential enterprise grade collaboration tools

Rapidly deploy business intelligence and


predictive analytics solutions with SaaS,
accelerating the ability to turn information into
insights and action.

IT Operations

Internet of Things

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Platform as a Service

Develop

Deploy

Enterprise Applications

Integrate

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Business Process
as a Service

Software
as a Service
Platform
as a Service
Infrastructure
as a Service

These solutions for development, test and


develops apply software development best
practices and leverage the cloud to simplify and
speed-up key aspect of the entire lifecycle.

Solutions for developers to deploy easily


applications in the cloud without the burden of
designing, building and maintaining the physical
data center.

Production and non production environments


delivered on Cloud Managed Services for specific
applications like SAP.

Solutions to accelerate the application


integrations at the application API level.

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Infrastructure
as a Service

Infrastructure Self-Service

Fully Managed Infrastructure

Managed services

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Business Process
as a Service

Software
as a Service
Platform
as a Service
Infrastructure
as a Service

SoftLayer: Cloud computing, storage and content


delivery built on a fully automated platform.
Exceptional scalability and flexibility without
sacrificing performance or security.

IBM Cloud Managed Services is a fully managed,


highly secure IaaS cloud optimized for critical
enterprise workloads. Cloud Managed Services
offers SLAs with 99.9% virtual server uptime and
many advantages of a private cloudsuch as
options for dedicated servers and storagewhile
providing flexible scaling and the benefits of cloud
economics.

Solutions to establish a mission critical data center


environment by increasing scalability, availability,
security and operational efficiencies.

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IBM Social Analytics

IBM Marketing Management on


Cloud

IBM Customer Analytics produces predictive models


that maximize customer lifetime value by performing
dynamic micro-segmentation and recommending
actions based on key constraints. The solution runs on
the SoftLayer (an IBM company) infrastructure in a
private cloud configuration.

Configure, deliver and operate enterprise marketing


management support services such as campaign
management, content production and management
and analytics leveraging Unica, Coremetrics; an
extension of a client marketing team and accelerates
results by optimizing customer engagement activities,
reducing marketing operations costs and increasing
customer loyalty and satisfaction.

Tap into it

IBM Customer Data

Business Process
as a Service

Configure, deliver and operate our Customer Big Data


Solution to help clients gain insights and apply them
rapidly to business processes, improving marketing
operations and planning performance across all
channels.

Marketing
Finance
HR
Operations
Supply Chain
Industrial
End User Support

IBM Customer Intelligence /


Next Best Action (NBA)
Linking data, to analysis, to decisions deployed at the
point of contact

IBM Digital Commerce


Drive Omni-channel client engagement ; designed to
allow business leaders to transact with customers
while delivering exceptional digital experiences,
customer service and accelerated time to market for a
range of customer engagement interactions, from
order capture to fulfillment.

IBM Mobile Industry Accelerators


on Cloud
Provides clients the assets and agility needed to reimagine and define mobile engagement models with
employees, customers and partners in industries such
as banking, retail, healthcare, insurance and travel
and transportation.

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IBM Counter Fraud

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Business Process
as a Service
Marketing
Finance
HR

Detect fraudulent behavior and suspicious claims, using


analytics to discover fraud, waste, abuse, and errors in
data-intensive industries and functions. Analytics
compares internal information to specific peer groups,
identifying anomalies that indicate suspicious activity.

Streamlines collections and dispute management.


Enables end-to-end, cross-ERP and cross business
unit or company accounts receivable management
supported with business process services and
provides strong workflow, audit management and
embedded analytics capabilities.

IBM Global Expense


Reporting Solution (GERS)

IBM Payment Systems Solution

IBM flexible expense reporting solutions are designed


to help organizations reduce costs and related spend
associated with travel and expense (T&E) processing.
By leveraging Cloud, our robust global infrastructure
and existing supplier relationships, innovative
technology, automation and advanced analytics,
clients are able to integrate and optimize the entire
expense management process.

Hosted payment gateway service solution that provides


a single, consistent interface for global payments
processing with a set of merchant integration tools
backed by a highly skilled application services and
delivery team.

Operations
Supply Chain
Industrial
End User Support

IBM Order to Cash with


ARCollect

IBM Fraud and Abuse Management


systems
Detect, prevent, investigate and discover fraudulent
behavior

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IBM Personalized Learning on Cloud
(Formerly IBM Adaptive Learning)
Creating exceptional student experiences and
outstanding outcomes, enabling personalized learning
and an exceptional student experience, aligning
students to career pathways and fostering economic
vitality.

IBM HR Services for Cloud

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Business Process
as a Service
Marketing
Finance
HR
Operations
Supply Chain
Industrial
End User Support

The IBM HR Services for Cloud solution helps speed


time to value in HR SaaS transformations. Our certified
SAP Success Factors and Workday experts can partner
with clients from the beginning of their journey to
transform their legacy HR system into a flexible, cloudbased HR delivery model. We also provide ongoing HR
services to support and optimize their investments,
including analytics to help inform more strategic HR
decision making.

IBM Recruitment Process


Outsourcing

BP

IBM can transform your recruitment process, allowing


you to dramatically increase your focus on talent
strategy and leverage our technology investments and
reporting and analytics capabilitiesall on a variable
cost model that accommodates your evolving
requirements. These services leverage the IBM
Applicant Tracking System (formerly Kenexa Brass
Ring Platform).

IBM Data Synchronization


Manager
This is a cloud enabled end to end learning
management system. It provides
Managed Learning administration and content
development enabled by the next generation Kenexa
platform. The solution helps improve employee
engagement and introduces process innovation in
learning using video, social learning and gamification.

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IBM Care Coordination on Cloud


With a goal of improving patient outcomes while
reducing healthcare costs, Care coordination from IBM
enables different stakeholders in a healthcare
ecosystem to collaborate across the continuum of care.
It integrates the capabilities of care coordination,
management, analytics and patient engagement.

IBM Smarter Asset Management

Asset management is critical to business operations,


but not an area in which business leaders want to
invest significant capital. Smarter Asset Management
provides clients with minimal resources and low
capital investment, optimized for maximum
performance.

IBM Emergency Management Center

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Business Process
as a Service
Marketing
Finance

IBM Smarter Buildings


Coordinate emergency services and mitigate risk with
this repeatable, rapidly deployable, mission-based
solution. This solution fuses knowledge of current
situations with a powerful consequence analysis
functionality, delivering a real-time assessment to
inform appropriate actions and monitor the
effectiveness of those actions.

Effective management & optimization of Real Estate


Portfolios over their life cycle. Clients can expect to
reduce energy, maintenance occupancy costs, while
increasing employee productivity and facility utilization.

IBM Telematics Analytics

HR
Operations

IBM Predictive Asset Optimization on


Cloud

Supply Chain

Gain virtually unparalleled insight into the health of your


assets.

Telematics Analytics augments and extends driver


behavior data with GPS data to offer Smarter UsageBased Insurance (UBI) and enables insurers to offer
differentiated GPS-based, value added services.

Industrial
End User Support

IBM Predictive Maintenance on Cloud


Predicts unforeseen asset breakdowns to allow
operations managers to take action before the process
.
is disrupted. Provides deeper insights into the condition
of an organization's assets and processes through
continuous monitoring and advanced analytics and
driving more intelligent decisions

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IBM Emptoris Solutions

BP

IBM Emptoris Strategic Supply Management


solutions enable a broad approach to supplier
information management, from on-boarding
through performance and development,
enabling increased transparency into your
supplier relationships
IBM Emptoris Contract Management on
Cloud
IBM Emptoris Program Management on
Cloud
IBM Emptoris Rivermine Telecom Expense
Management
IBM Emptoris Services Procurement on
Cloud
IBM Emptoris Sourcing on Cloud
IBM Emptoris Spend Analysis on Cloud
IBM Emptoris Strategic Supply Management
IBM Emptoris Supplier Lifecycle
Management on Cloud

Operations
Supply Chain
Industrial
End User Support

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IBM SmartCloud Service Delivery
for Electronics

BP

Cloud-based service delivery infrastructure to help


consumer electronics companies enhance customer
experience by deploying new business models with a
service delivery infrastructure to support bottom-line
growth.

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Business Process
as a Service
Marketing
Finance
HR
Operations
Supply Chain
Industrial
End User Support

IBM SmartCloud for ASMi SaaS

BP

Advanced Skills Management Industrial (ASM


Industrial) is a personnel development tool created to
support the mission of military and commercial
organizations by improving staff capabilities and
managing total readiness .

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IBM Smart Business End User
Support IBM Service Desk Direct

BP

Service desk direct offers you a fully managed service


desk with live multilingual agent support and tools to
help address your incidents and problems quickly.

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Business Process
as a Service
Marketing
Finance
HR
Operations
Supply Chain
Industrial
End User Support

IBM Smart Business End User


Support IBM Service Desk Ticketing

BP

Service desk ticketing solution, built from the ground


up on an IT Infrastructure Library (ITIL) foundation,
enables efficient incident and problem management
with a cost-effective managed approach.

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IBM Blueworks Live

BP

IBM Blueworks Live for Federal

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Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

Blueworks Live enables collaboration and process


automation. Using Blueworks Live, business users can
gain insight into a business process and ensure that the
proper steps are being executed in a timely fashion.

IBM Business Process Manager


on Cloud

BP

A cloud-based, business process management (BPM)


environment for business process authoring, testing,
execution, monitoring, optimization and governance.

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Supplier B2B
Integration

Supply Chain
Management

IBM Sterling B2B cloud solutions automates


business processes shared with trading
partners. They help securely connect and
rapidly build the partner communities.

Smarter Process
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Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

Source to
Contract

Supplier
Management

IBM Sterling File Transfer

BP

Provides cloud service for file-based businessto-business (B2B) interactions.

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as a Service

Sell and
Merchandising

Market

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IBM Sterling e-Invoicing

BP

Helps you adapt to the complex, everchanging business and technical regulations
associated with international electronic
invoicing.

IBM Sterling Fax Conversion


Services

Provides secure connectivity and


collaboration with your customers, suppliers,
and business partners.

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BP

Improves data accuracy across your supply


chain.

BP

IBM Sterling WebForms

BP

Provides an electronic alternative to the


inefficient paper-based communications you
may be supporting with some of your smaller
trading partners.

Converts inbound faxes, email and postal


mail to EDI or XML, detects and handles
errors, minimizes human intervention and
drives down costs

IBM Sterling B2B Integration


Services

IBM Data Synchronization


Manager

BP

IBM Sterling B2B


Collaboration network
Flexible cloud B2B Integration solution
providing reliable, secure connectivity and
collaboration with customers and business
partners.

BP

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Supplier B2B
Integration

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IT Operations
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Supply Chain
Management

IBM Sterling supply chain management


solutions deliver supply chain planning and
execution capabilities across the extended
enterprise, enabling companies to anticipate,
control and react to demand and supply
volatility.
IBM Sterling Supply Chain
Visibility

Sell and
Merchandising

Market

BP

Provides a thorough view of your inbound supply and


outbound fulfillment activity across your supply chain
network by providing connectivity to your various
supply chain trading partners and their enterprise
applications

Source to
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Supplier
Management

IBM Sterling Transportation


Management System

BP

Optimizes and transforms your supply chain network


by planning and executing inbound and outbound
transportation processes.

IBM Sterling Supplier Portal

BP

Allows you to create and exchange business


documents electronically with your trading partners,
regardless of company size or technical expertise

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Supplier B2B
Integration

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as a Service
Smarter Process
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Commerce

Supply Chain
Management

The source-to-contract process plays a critical


role in achieving key corporate objectives
from delivering sustainable savings, to
enforcing compliance and mitigating volatility
and risk. The key challenge for procurement
and sourcing executives is to deliver the most
effective practices across dispersed and
disparate global teams and systems.
IBM Emptoris Spend Analysis on
Cloud
Deep enterprise-wide spend visibility and analysis

Smarter Cities

BP

Source to
Contract

Supplier
Management

IBM Emptoris Sourcing on Cloud

BP

Advanced sourcing that makes complex events and


decisions simple

IBM Emptoris Contract


Management on Cloud

BP

Automate the entire contract lifecycle and improve


compliance

IBM Emptoris Program


Management on Cloud

BP

Comprehensive program management across spend,


supplier and procurement initiatives

Smarter
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Collaboration
Big Data &
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IT Operations
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Sell and
Merchandising

Market

Buy

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Supplier B2B
Integration

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as a Service
Smarter Process

Supply Chain
Management

IBM Emptoris Strategic Supply


Management solutions enable a broad
approach to supplier information
management, from on-boarding through
performance and development, enabling
increased transparency into your supplier
relationships.

IBM Emptoris Supplier Lifecycle


Management on Cloud

Smarter
Commerce

A single end-to-end supplier management solution

Smarter Cities

IBM Emptoris Program Management


on Cloud

Smarter
Workforce

Big Data &


Analytics
IT Operations
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Source to
Contract

Supplier
Management

IBM Emptoris Rivermine Telecom


Expense Management on Cloud

BP

Manage the mobile and wire line telecommunications


lifecycle and reduce telecom expenses

BP

IBM Emptoris Services


Procurement on Cloud

BP

Effectively manage complex outsourced services and


contingent labor

BP

Comprehensive program management across spend,


supplier and procurement initiatives

Collaboration

Internet of Things

Sell and
Merchandising

Market

Buy

IBM Emptoris Contract


Management on Cloud

BP

Automate the entire contract lifecycle and improve


compliance

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Social Media
Marketing

Web and Digital


Analytics

Turn social insights into action by creating


dialogs, building advocacy and improving
loyalty.

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IBM Email Optimization

Software
as a Service
Smarter Process
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Collaboration

Big Data &


Analytics
IT Operations
Internet of Things

BP

Helps you design and measure the efficacy of your


digital marketing messages.

Digital Marketing
Optimization

Sell and
Merchandising
Cross Channel
Campaign

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Social Media
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Web and Digital


Analytics

Help customers Increase customer


knowledge and marketing insights to better
plan marketing actions.
IBM Digital Analytics

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as a Service

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Commerce

BP

Allows marketers to gain insight from digital analytics


and comparative benchmarks.

IBM Digital Analytics Lifecycle

BP

Enables online marketers to track and understand how


customers progress through long-term conversion
lifecycles.

BP

Understand customer behavior on an enterprise-wide


and site-by-site basis

IBM Digital Data Exchange

Learn how your connected customers interact with your


brand and emails across channels and devices.

IBM Search Marketing


Pay-per-click (PPC) management application that
improves business results

BP

Collaboration

A reporting solution that helps marketers optimize


impression-based marketing initiatives and justify
budgets.

Big Data &


Analytics

IBM Digital Analytics


Multichannel

IT Operations

Completing the picture of visitors digital journeys with


data pertaining to their offline behavior

Internet of Things

Cross Channel
Campaign

IBM Digital Profiler

IBM Digital Analytics for Social Media

IBM Digital Analytics Impression


Attribution

Digital Marketing
Optimization

IBM Digital Analytics Multisite

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IBM Silverpop Engage


IBM Tealeaf Customer Experience on
Cloud
Captures customer experience data from native mobile
(iOS and Android) and mobile web applications .

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Social Media
Marketing

Web and Digital


Analytics

The IBM Digital Marketing Optimization


solution enables marketers to make the most
out of their customer interactions using
website, mobile, and social media

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Software
as a Service

IBM Marketing Center

BP

Smarter
Commerce

Generates personalized product recommendations


based on each customer's current and historical
shopping interests, current trends, and business rules.

Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

IBM AdTarget

BP

Leverages granular visitor activities captured by IBM


Digital Analytics to enable delivery of highly relevant
display ads and increase visitor reacquisition rates.

IBM Digital Marketing Optimization


IBM Product Recommendation

Smarter
Workforce

Cross Channel
Campaign

Cloud-based, all-in-one marketing solution

Smarter Process

Smarter Cities

Digital Marketing
Optimization

Sell and
Merchandising

IBM LIVEmail

BP

IBM Digital Data Exchange

IBM Content Recommendation

BP

Provides a single source for the collection and


distribution of real-time behavioral digital data. Helps
execute, deploy and maintain page tags

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Makes it practical to garner insights from web


analytics and digital customer profiles and with a few
clicks turn them into personalized marketing
campaigns.

BP

Closed loop email marketing system that links online


profiles of visitor and customer activity with your email
vendor.

BP

BP

Delivers the most targeted content based on each


visitors current and historical interests, the wisdom of
the crowd, and programmable business rules.

IBM Marketing Operations on


Demand

BP

A turn-key marketing resource mgt solution that helps


marketers align resources to objectives, streamline
production processes, track budgets and expenses

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Social Media
Marketing

Sell and
Merchandising

Market
Web and Digital
Analytics

Digital Marketing
Optimization

Cross Channel
Campaign

Target your customers with the right message


at the right time through the right channel.

Tap into it

Software
as a Service

IBM eMessage

BP

Extend IBM Campaign capabilities to email and other


outbound digital campaigns with the ability to create,
preview, test, execute, and track messages.

Mobile messaging tools that allows push notifications to


reach customers. The solution leverages a company's
CRM environment, business rules and other data to run
targeted campaigns with scheduled messages.

IBM Push for iOS8

IBM Mobile Web Push (Xtify)

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Workforce

BP

Mobile messaging tools that allows push notifications to


reach customers. The solution leverages a company's
CRM environment, business rules and other data to run
targeted campaigns with scheduled messages.

Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

IBM Mobile Push Notification (Xtify)

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Mobile messaging tools that allows push notifications to


reach customers. The solution leverages a company's
CRM environment, business rules and other data to run
targeted campaigns with scheduled messages.

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Market

Cross Channel
Selling

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Software
as a Service

Smarter Process
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Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

Pricing, Promotion and


Product-mix Optimization

IBM selling solutions offer powerful crosschannel merchandising and promotion,


complex product configuration and pricing
features, and well-orchestrated fulfillment
capabilities to allow your customers to buy
and pick up their products anywhere. .
IBM Sterling Configure, Price,
Quote on Cloud

Sell and
Merchandising

IBM Commerce on Cloud

BP

Delivers an extended e-commerce platform on the


cloud to help businesses quickly establish and
enhance their online presence. It integrates
marketing, selling and fulfillment with e-commerce
capabilities

BP

Enables your sales team and channel partners to


accurately configure, price, quote, and order complex
products

IBM Sterling Order Management

BP

Orchestrate selling and order fulfillment processes


across a dynamic business network of customers,
suppliers and partners

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Cross Channel
Selling

Pricing, Promotion and


Product-mix Optimization

IBM DemandTec Solutions

Tap into it

IBM DemandTec solutions help retailers and


consumer products companies understand,
plan, and predict marketing and
merchandising activities through a scientific
understanding of consumer demand.

Software
as a Service
Smarter Process
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Collaboration
Big Data &
Analytics

BP

IBM DemandTec Advanced Deal Management


IBM DemandTec Assortment Optimization for Retail
IBM DemandTec Customer Trade Planning
IBM DemandTec Deal Management
IBM DemandTec Markdown Optimization
IBM DemandTec Post Event
IBM DemandTec Price Management
IBM DemandTec Price Optimization
IBM DemandTec Promotion Execution
IBM DemandTec Promotion Optimization
IBM DemandTec Promotion Planning
IBM DemandTec Shopper Insights for Retail
IBM DemandTec Strategic Marketing Planning
IBM DemandTec Strategic Trade Planning

IT Operations
Internet of Things

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IBM Omni-Channel
Merchandise
Optimization

BP

IBM Omni-Channel
Merchandise Optimization
enables retailers to maximize
sales, profit and shopper loyalty
by quantifying consumer
behavior to make predictive
merchandising and marketing
decisions across all channels

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City
Operations

IBM Intelligent Operations Center


for Cloud

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as a Service

Transportation
Management

BP

The IBM Intelligent Operations Center (IOC) is


designed to optimize the operational efficiencies of a
city or other complex infrastructure. It provides an
executive dashboard to depict the overall status of a
city's operations that spans individual agency-specific
solution areas.

Smarter Process
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Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

IBM Insights Foundation for Energy


IBM Insights Foundation for Energy is an energy
analytics, data management and visualization software
solution for energy and utility companies.

Water
Management

IBM Intelligent City Planning and


Operations on Cloud
Helps cities increase revenue by identifying
unlicensed businesses and reduce costs by
streamlining permit approval.

BP

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City
Operations

IBM Intelligent Transportation on


Cloud

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Collaboration
Big Data &
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IT Operations
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Transportation
Management

BP

With IBM Intelligent Transportation, cities can perform


advanced traffic analysis and optimization for better
decision support to aid business owners of
transportation management.

IBM Hot Spot Analysis for Policing


This service helps law enforcement shift commanders
visualize the trends around crime incidents in a
specified area of a town, city, province or other locale.

Water
Management

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City
Operations

IBM Intelligent Water on Cloud

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as a Service

Transportation
Management

BP

IBM Intelligent Water on Cloud helps optimize a water


utilities' operations through a software as a service
model. It is designed to not only optimize operations,
but also to create new opportunities for innovation and
business value by delivering insights into a utility's
assets and operations.

Smarter Process
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IBM Water Usage Analytics


IBM Water Usage Analytics helps water engineers
visualize water usage patterns and identify potential
leaks for selected service areas.

Smarter
Workforce
Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

IBM Hot Spot Analysis for Policing


This commanders visualize the trends around crime
incidents in a specified area of a town, city, province or
other locale service helps law enforcement shift.

Water
Management

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IBM Applicant Tracking System (formerly IBM


Kenexa BrassRing on Cloud)
IBM Behavioral Assessments (formerly IBM
BP
Kenexa Behavioral Assessments on Cloud)
IBM Compensation Analysis and
Benchmarking (formerly IBM Kenexa
BP
CompAnalyst Enterprise on Cloud)
IBM Skills Assessments (formerly IBM Kenexa BP
Skills Assessments on Cloud)
IBM Survey Advantage (formerly IBM Kenexa
BP
Survey Advantage on Cloud)
IBM Talent Acquisition Suite (formerly IBM
Kenexa Talent Suite)
IBM Talent Optimization Suite (formerly IBM
BP
Kenexa Talent Optimization Suite)
IBM Talent Insights (formerly IBM Kenexa Talent
Insights)
IBM Talent Suite (formerly IBM Kenexa Talent
Suite)

IBM Social Learning Platform

IBM Learning Content Management


System (formerly IBM Kenexa LCMS
Premier on Cloud)
IBM Learning Management System
(formerly IBM Kenexa LMS on Cloud)
IBM Social Learning

BP
BP
BP

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IBM Connections Archive


Essentials Cloud

BP

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Software
as a Service

BP

A complete collaboration platform available on the IBM


Cloud. It combines enterprise-class email, instant
messaging, online document editing, web conferencing,
file sharing and social network platform services

BP

Smarter Cities
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Workforce

IBM Connections Meetings


Cloud

Big Data &


Analytics
IT Operations
Internet of Things

Business-class messaging solutions for businesses


that are looking to reduce IT cost and complexity.

IBM Verse

BP

Always transfer data across any environment at


maximum speed without dropping packets. An innovator
in moving the worlds biggest data at maximum speed.

BP

Full-featured web meetings software-as-a-service


(SaaS) on IBM Cloud, allowing you to distribute
information and share applications in a security-rich
environment.

IBM Connections Social Cloud

BP

Cloud based business-class messaging solution for


organizations that are looking to reduce IT cost and
complexity

Connections Docs is an office productivity suite for


working on documents, spreadsheets and
presentationstogetherin the cloud

Collaboration

BP

BP

A lighter weight bundle for those who do not require


email.

IBM Connections Docs Cloud

IBM SmartCloud Notes

IBM Web Mail Cloud

IBM Connections Cloud S2

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Commerce

BP

Provides a closed loop email marketing system that


links online profiles of visitor and customer activity
with your email vendor.

Provides archiving features for IBM Connections


services on the IBM Cloud Marketplace.

IBM Connections Cloud S1

IBM LIVEmail

BP

Innovative set of collaboration services combined


with social networking capabilities delivered from the
IBM Cloud.

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Customer
Insights

Enterprise
Content
Management

Finance

IBM Financial Consolidation on Cloud


(formerly IBM Cognos Controller)

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as a Service
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Workforce

Supports the complete close, consolidation and


reporting process with the agility and affordability of
a cloud-based solution.

IBM Social Media Analytics (formerly BP


IBM Digital Analytics for Social Media)
Analyze social media data to improve business
outcomes

IBM Data Collection on the Cloud (formerly


IBM SPSS Data Collection On Cloud)
IBM SPSS Data Collection helps researchers and
organizations proactively bring data about peoples
attitudes and preferences into their analytical decision
making.

IT Operations
Internet of Things

Decision
Support

IBM Watson Analytics $$


IBMs next generation data discovery application that
introduces a transformational paradigm shift in the way
that any business user engages with data and
analytics.

IBM Watson Engagement Advisor


Delivers advice to customers so they can make
informed decisions quickly

IBM Watson Developer Cloud


Watson services running on Power Systems, offered
through SoftLayer

IBM Watson Discovery Advisor

Collaboration
Big Data &
Analytics

Risk

Makes research more effective, facilitate s discovery,


generates and evaluates hypotheses and drills into
evidence

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Enterprise
Content
Management

IBM Enterprise Content


Management - IBM Navigator

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Big Data &
Analytics
IT Operations
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Finance

BP

Trusted file sharing cloud service that


delivers content collaboration for improved efficiency
and productivity

IBM Watson Curator


Delivering relevant, qualified and governed
information collections for Watson

BP

Risk

Decision
Support

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Content
Management

Finance

IBM Cognos Sales Performance


Management

Delivers high- performance clusters for running


enterprise-grade big data and analytics workloads
on a dedicated bare metal infrastructure and is preintegrated with industry-leading analytics tools.

IBM Cognos Sales Performance Management (SPM)


delivers measurable improvements for organizations
finance, sales, human resources, and IT lines of
business.

IBM Cognos Business Intelligence


on Cloud

IBM OpenPages GRC

BP

Hosted on IBM SoftLayer, customers will access the


most current functionality of IBM Cognos Business
Intelligence 10.2.2 to develop dashboards, interactive
reports, ad-hoc queries, view scheduled reports and
consume active reports via web browser or mobile.

Smarter
Workforce

IBM Cognos Disclosure


Management on Cloud

Collaboration

IBM Cognos Disclosure Management is a secure,


collaborative, enterprise-scalable reporting and process
automation solution that enables users to merge
enterprise data with focused narrative analysis in a
controlled, auditable environment.

IT Operations
Internet of Things

Decision
Support

IBM Cloud Analytics Application


Services $$

Smarter Cities

Big Data &


Analytics

Risk

BP

BP

BP

An integrated approach to enterprise


governance, risk and compliance.

IBM Planning and Analysis on Cloud


(formerly IBM Cognos TM1)

BP

This offering is a planning, budgeting, forecasting


analysis and score carding software on the cloud.

IBM PureData System for Analytics

BP

Delivers on the demands of the modern


data warehouse

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Customer
Insights

Enterprise
Content
Management

IBM OpenPages GRC

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Software
as a Service
Smarter Process
Smarter
Commerce

Finance

BP

An integrated governance, risk and compliance platform


that enables companies to manage risk and regulatory
challenges across the enterprise. It provides a set of
core services and functional components that span risk
and compliance domains including operational risk,
policy and compliance, financial controls management,
IT governance and internal audit.

IBM Risk Case Studies (formerly IBM


Algo First)

BP

Helps financial institutions improve the quality, and


reduce total costs of ownership, of market and
reference data required as inputs into financial models.

Smarter Cities
Smarter
Workforce
Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

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Risk

Decision
Support

IBM Risk Content and Data


Service on Cloud (formerly IBM Algo

BP

Risk Content on Cloud)


Offers managers of hedge funds, assets, pension
funds, and other buy-side organizations access to an
award winning web-based portfolio construction, risk
management, and reporting service without the costs
or challenges of an in-house deployment

IBM Risk Service on Cloud (formerly


IBM Algo Risk Service on Cloud)

BP

Offers hedge funds, asset managers, pension funds


and other buy-side organizations access to an awardwinning web-based portfolio construction, risk
management and reporting service without the costs or
challenges of an in-house deployment

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Customer
Insights

Enterprise
Content
Management

IBM Predictive Analysis (formerly


IBM SPSS Decision Management as
a Service)

Tap into it
Software
as a Service
Smarter Process
Smarter
Commerce
Smarter Cities
Smarter
Workforce
Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

Finance

BP

Predictive analytics cloud offering based on IBM SPSS


Decision Management software. It employs both
predictive models and business rules in generating
actions. It is a "closed loop" batch system feeding data
records into the models that drive actions.

Risk

Strategic IP Insight

Decision
Support

BP

Fully integrated service offering, based on an IBM


Research developed asset, that helps clients mine the
world's intellectual property (IP).

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IBM Cloud Orchestrator (hybrid


Cloud( $$

BP

Transform your IT department into a self-service


organization

Predict Application and Infrastructure outages before


they impact customers

IBM Collaborative Operations (Formerly


IBM Collaborative Hybrid Service
Management)
Composable management services that help
development and operations collaborate to build, run
and manage hybrid applications

Tap into it
Software
as a Service
Smarter Process
Smarter
Commerce
Smarter Cities
Smarter
Workforce
Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

IBM Control Desk on Cloud


IBM Control Desk for Federal

BP

BP

Both solutions offer concurrent subscription-based pricing


and is hosted on the IBM Cloud. It is comprised of service
request (incident and problem management), service catalog,
asset management, and configuration and release
management. All are available through a single offering on
the IBM Cloud infrastructure.

IBM MobileFirst Protect (formerly


Fiberlink MaaS360 IBM Endpoint
Manager SaaS)

IBM Operations Analytics Predictive


Insights

BP

Provides organizations of all sizes the ability to


securely manage the diversity of mobile: device,
apps, content, BYOD, networks and transactions.

IBM MobileFirst Protect Threat


BP
Management (formerly IBM MaaS360
Mobile Threat Management, Trusteer Mobile
Risk Engine) $$
Adds threat alerts and updates to managed mobility
platform

IBM Operations Analytics Log Analysis


Provides the ability to rapidly search, visualize and
analyze operational data

IBM Performance Management (SaaS)


(formerly IBM Application Performance BP
Management SaaS)
Auto configure, deploy, and maintain monitoring on complex
on premise applications; New SaaS delivery model which
only requires light weight agents in your environment

IBM Strategic IP Insight


IBM Workload Automation on Cloud

BP

IBM Workload Automation on Cloud


for US Federal

BP

Drive the execution of business and IT processes with


the lowest TCO. A rich catalog of template workflows
enable users to accelerate the roll-out of new business
applications.

$$ Cloud Seller's comp'd

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IBM Internet of Things Foundation
Derive value from your Internet of Things
devices

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Software
as a Service
Smarter Process
Smarter
Commerce
Smarter Cities
Smarter
Workforce
Collaboration
Big Data &
Analytics
IT Operations
Internet of Things

BP

IBM Control Desk on Cloud

BP

IBM Control Desk on Cloud for US


Federal

BP

Both solutions offer concurrent subscription-based pricing


and is hosted on the IBM Cloud. It is comprised of service
request (incident and problem management), service catalog,
asset management, and configuration and release
management. All are available through a single offering on
the IBM Cloud infrastructure.

IBM Maximo Asset Management


(aka IBM Enterprise Asset
Management - Inventory Analytics on
Cloud)

BP
BP

IBM Maximo Asset Management for US


Federal (aka IBM Enterprise Asset
Management - Inventory Analytics on Cloud
for US Federal)
Pre-configured analytics offering for Maximo that predicts outof-stock and over-stock parts inventory and creates
prescriptive procurement plans to achieve optimal level of
parts and materials.

IBM Computerized Maintenance


Management Systems (Formerly IBM BP
Enterprise Asset Management on Cloud
IBM Computerized Maintenance
Management Systems for US Federal
(Formerly IBM Enterprise Asset
Management on Cloud for US Federal

BP

A robust set EAM capabilities designed to meet the


demanding needs of asset intensive organizations that need
to keep their plant or infrastructure at peak performance
available via a SaaS delivery model.

IBM Facilities and Real Estate


Management on Cloud (TRIRIGA)

BP

IBM Facilities and Real Estate


Management on Cloud for U.S.
Federal (TRIRIGA)

BP

Enables real estate and facilities executives to increase the


operational efficiency of staff, increase the financial return
on invested capital, and mitigate financial and environmental
compliance risks.

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Collaborative
Tools

Application
Security

IBM Bluemix DevOps Services


(formerly IBM DevOps Services for
Bluemix)

Bluemix

BP

Open, integrated rapid development that scales.

Tap into it
Platform
as a Service
Develop

IBM Bluemix DevOps Services


Delivery

BP

Integrate

IBM Development and Test


Environment Services (IDTES)

IBM Bluemix DevOps Services


Monitoring and Analytics

BP

BP

Allows customers to easily connect to SoftLayer or


IBM Cloud OpenStack services object storage from
clients data centers or from deployment within the
cloud

IBM Power Development Cloud

BP

Power development environment offered via public


cloud for early access to Power 8

Visibility and control of your application

Deploy
Enterprise
Applications

Big Data

IBM Bluemix DevOps Services


Track & Plan

BP

IBM Cloud Forevergreen for


Application Management

BP

Cloud Forevergreen Services for Application


Management provide full collaborative lifecycle
management with Rational tools.

- Indicates Bluemix url

IBM Rational Development and


Test for System z as a Managed
Service

BP

Off-host mainframe application development and


testing

IBM Rational Solution for


BP
Collaborative Lifecycle Management
Work together to stay aligned so you can deliver with
agility and lower cost

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Application
Security

Bluemix

By

Capabilities
Collaborative
Tools

IBM Hosted Application Security


Management Services

Tap into it

Helps ensure the security and compliance of Web


applications throughout the software development
lifecycle by providing visibility to vulnerabilities that
could be exploited by hackers

IBM Security AppScan Hosted Cloud

Platform
as a Service
Develop
Deploy
Enterprise
Applications
Integrate

BP

Improving Web application security, productivity,


data protection and regulatory compliance

BP

Big Data

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Application
Security

Collaborative
Tools

Bluemix

Bluemix

Big Data Big Data


Integration

IBM Bluemix
IBM Bluemix Dedicated
IBM Cloud Foundation Services

IBM API Management on Bluemix (Beta)


IBM Hybrid Integrated Services (formerly IBM
Cloud Integration Services for Bluemix)
IBM Secure Gateway

Services

Tap into it
Platform
as a Service
Develop

Cloud IoT (Internet of Things) Services


Big Data Analytics

Bluemix Big Data and Analytics Services


Cloudant
dashDB
Geospatial Analytics

Connect & Compose


IBM DataWorks
Object Storage (Beta)

IBM Bluemix DevOps Services (formerly IBM


DevOps Services for Bluemix)
- Monitoring and Analytics
- Track and Plan
- Delivery

Deploy
Enterprise
Applications
Integrate

BP

Mobile

IBM MobileFirst Quality Assurance for Bluemix


IBM Cloud Mobile Services
MobileFirst Platform Presence Insights

IBM Containers on BlueMix

Python, PHP and Go


Liberty for Java

IBM Single Sign On


IBM AppScan Mobile Analyzer $$
IBM AppScan Dynamic Analyzer $$

Orchestration

Data Management
Runtimes

DevOps

Security

Web and Application


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$$ Cloud Seller's comp'd

Data Cache
Workflow
Workload - Scheduler

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Collaborative
Tools

Application
Security

IBM BigInsights on Cloud

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Platform
as a Service
Develop
Deploy
Enterprise
Applications

Bluemix

BP

BigInsights makes it simpler for people to use Hadoop


and build big data applications. It enhances this open
source technology to withstand the demands of your
enterprise, adding administrative, discovery,
development, provisioning, and security features, along
with best-in-class analytical capabilities from IBM
Research. The result is that you get a more developer
and user-friendly solution for complex, large scale
analytics.

Cloudant Local

BP

Scalable, always-on NoSQL database for private,


public, and hybrid clouds

Integrate

- Indicates hyperlink to ibm.com url

Big Data

IBM InfoSphere Streams on Cloud

BP

InfoSphere Streams provides an advanced computing


platform to allow user-developed applications to
quickly ingest, analyze and correlate information as it
arrives from thousands of real-time sources. The
solution can handle very high data throughput rates,
up to millions of events or messages per second.

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IBM PureApplication Service on
SoftLayer $$

BP

IBM PureApplication Service on SoftLayer runs on, and


automatically deploys virtual resources on SoftLayer
(IaaS). It leverages IBMs pattern deployment engine.

IBM Software Patterns $$

Tap into it
Platform
as a Service
Develop
Deploy
Enterprise
Applications

Accelerate new application deployment across


dynamic hybrid cloud

DevOps Software Patterns for


SoftLayer $$
Integrated Solution for a Fast Path to DevOps

Integrated Solution for a Fast Path to


Mobile
Onboard your mobile deployment with simplicity and
speed

Integrate

More on
Patterns

$$ Cloud Seller's comp'd

IBM MobileFirst Managed Mobility


Services (formerly Cloud Mobile Managed
Services)
Enables clients to manage their Mobile Solutions with
greater ease, speed and quality - up to 60% faster,
with 80% less defects and 50% cost reduction

IBM Mobile Innovation in the Cloud


Enables clients to manage their Mobile Solutions with
greater ease, speed and quality - up to 60% faster,
with 80% less defects and 50% cost reduction.

IBM Cloud Builder Professional Services


(formerly IBM Private Modular Cloud)
Creates a PaaS hybrid cloud on premises and offpremise (on SoftLayer) environment within 1 day.
Integrates automated middleware & software
deployments above the OS layer. Provide more than
250 patterns that can be deployed in minutes.

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SAP

IBM Cloud Managed Services for


SAP Applications

Tap into it
Platform
as a Service
Develop
Deploy
Enterprise
Applications
Integrate

Oracle

SAP Lifecycle as a Service

BP

BP

Cloud Enterprise Application Managed Services SAP


provides managed services for SAP applications
through a security-rich, cost-effective and scalable
cloud infrastructure.
A GBS Offering to consult, manage and operate SAP
environments.

IBM Cloud Enterprise Application


Managed Services - Oracle

BP

Full life cycle support of the clients SAP licensed


products starting from either implementation or major
transformation event (upgrade, consolidation,
harmonization, etc..) in a CMS environment with
functional support by AMS. Services include cloud
based accelerated implementation, support, and
ongoing innovation. LCaaS is the IBM premier offering
for SAP cloud.

Delivers SAP production and non-production


environments via IBM's cloud platforms. It helps to
automate the most common labor-intensive tasks
associated with managing SAP environments.
A GTS offering for deploying SAP environment.

IBM Cloud Enterprise Application


Managed Services - SAP

Business Application
Services

BP

Cloud Enterprise Application Managed Services


Oracle provides managed services for Oracle
applications through a security-rich, cost-effective and
scalable cloud infrastructure.
A GBS Offering to consult, manage and operate Oracle
environments.

IBM SmartCloud Express

BP

Industry based, pre-built template systems available


on IBMs SmartCloud when utilizing IBM SAP SI
services. Managed by CMS and supported by AMS.

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SAP
IBM Cloud Managed Services for
Oracle Applications

Oracle

BP

Enterprise-class fully managed platform as a service to


run Oracle production environments.
A GTS offering for deploying Oracle environment.

Tap into it
Platform
as a Service
Develop
Deploy
Enterprise
Applications
Integrate

Business Application
Services

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SAP

Oracle

Business Application
Services

Implementation Services

SalesForce

Tap into it
Platform
as a Service
Develop
Deploy
Enterprise
Applications
Integrate

BP

Salesforce.com is a Cloud-enabled CRM services


company and IBM is a premier Global System
Integrator (GSI) for salesforce.com.

Workday

BP

Workday provides unified Financial Management and


Human Capital Management applications. IBM's
differentiators with Workday include: Global end-to-end
HCM and Finance Transformation capabilities, including
Change Management, as well as AMS and BPO
offerings. IBM Global Financing: Supporting clients
with transitioning from a Capital Expenditure to
Operating Expenditure model. IBM Software:
Surrounding Workday with our software portfolio is a
unique differentiator. Kenexa, Cast Iron, and so on.

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Microsoft Dynamics

BP

IBM provides Application Management Services


(AMS) for Microsoft applications such as Dynamics
AX, Dynamics CRM, SharePoint and BizTalk. IBM
AMS ensures the applications are optimized,
responsive and available to users when they need
them. IBM Application Services can supplement client
staff, co-manage applications or even manage entire
set of applications. In addition, the IBM global Cloud
testing services organization provides access to
cutting-edge test centers that offer a full range of
software testing solutions and services to help
maintain stability, reduce cost and increase
productivity.

Smarter Buildings

BP

Our Smart Building Management solution provides


end-to-end facilities solutions. Campus solutions for
higher education from IBM helps clients improve
outcomes, increase efficiencies and better manage
your data and IT resources. The solutions help
universities incorporate broader use of cloud
computing, virtualization, data analytics and other
tools to enhance learning, research, interaction,
networking and communication.

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IBM WebSphere Cast Iron Live
(SaaS)

Tap into it

BP

IBM Cast Iron Live is a multi-tenant solution delivered


on the cloud that provides the simplest and most widely
used solution for rapidly integrating SaaS and
enterprise applications in days by leveraging
preconfigured integration templates to accelerate the
project.

Platform
as a Service
Develop
Deploy
Enterprise
Applications
Integrate

Cloud Ring-Fence
$$ Cloud Seller's comp'd

IBM API Management $$


IBM API Management Cloud $$

BP

IBM API Management provides companies with the


tools for creating, proxying, assembling, securing,
scaling and socializing web APIs.
Also available as on premise application.

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Infrastructure
as a Service
Infrastructure
Self-Service
Fully Managed
Infrastructure
Managed
Services

IBM Aspera

SoftLayer

An innovator in moving the worlds biggest data


at maximum speed.

Provides flexibility and choice in managing workloads


with options to use Bare metal or virtualized, dedicated
or shared servers
Offers best-in-class performance and latency with our
dark-fiber overlay network.

IBM High Performance Services


(formerly IBM Platform Computing
Cloud Service)

BP

Ready to use technical computing, analytics


and Hadoop clusters in the SoftLayer cloud

IBM High Performance Services


for Hadoop

BP

Ready-to-run Hadoop Clusters on the


SoftLayer Cloud without compromising
performance, security and scale

SoftLayer
vs
Cloud Managed Services

Dedicated Bare Metal Servers


Virtual Servers
Virtual Private Cloud
Big Data Services
HPC Services
Object Storage

BP

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IBM BlueBox
BP
A managed private cloud provider
built on OpenStack with the ability to more
easily deploy workloads across hybrid cloud
environments
IBM Cloud Managed Services

Tap into it
Infrastructure
as a Service
Infrastructure
Self-Service
Fully Managed
Infrastructure
Managed
Services

SoftLayer
vs
Cloud Managed Services

BP

A fully integrated set of managed services, to


provide a security-rich and production-ready
cloud environment. This solution is designed
for critical enterprise workloads, including
Disaster Recovery. It provides service level
agreements (SLAs) for your specific
business and usage requirements.

IBM Cloud Managed Services


with AT&T NetBond (US)
IBM Managed Infrastructure for Private
Cloud
Help your hybrid cloud infrastructure run more efficiently
and effectively.

IBM Cloud Managed Services for


System z

BP

Mainframe services with dynamic capacity, usagebased pricing and high availability

IBM Cloud OpenStack Services


Provides a private cloud environment with dedicated
bare metal resources, operating on the high-performing
SoftLayer infrastructure and running on the
OpenStack cloud release.

IBM SmartCloud for Government


(Federal Infrastructure Managed
Services)
Federal Infrastructure Managed Services is
responsible for the delivery of IBM public sector
hosting and cloud services (SmartCloud for
Government) from its Federal Data Centers (FDCs).
IBM FDCs are FISMAcompliant, green data centers
that incorporate IBMs Cool Blue portfolio of tools for
achieving energy efficiency. FDCs house the
hardware, software, middleware, data center
networks, and peripherals suitable for customer
environments.

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IBM Cloud Managed Services
Formerly CMS

BP

A fully managed, security-rich and production-ready


cloud environment designed to ensure enterprise-class
performance and availability. It offers complete
governance, administration and management control
along with service-level agreements (SLAs) to align
your specific business and usage requirements.
Multiple security and isolation options built into the
virtual infrastructure and network keep this cloud
separate from other cloud environments.

Tap into it
Infrastructure
as a Service
Infrastructure
Self-Service
Fully Managed
Infrastructure
Managed
Services

IBM Cloud Managed Services


with AT&T NetBond (US)
IBM SmartCloud Management
Services
Help your private cloud infrastructure run more
efficiently and effectively.

SoftLayer
IBM Cloud Managed
Services
vs
Cloud Managed Services

IBM Cloud Managed Services for


System z

BP

Mainframe services with dynamic capacity, usagebased pricing and high availability

IBM SmartCloud for Government


(Federal Infrastructure Managed
Services)
Federal Infrastructure Managed Services is
responsible for the delivery of IBM public sector
hosting and cloud services (SmartCloud for
Government) from its Federal Data Centers (FDCs).
IBM FDCs are FISMAcompliant, green data centers
that incorporate IBMs Cool Blue portfolio of tools for
achieving energy efficiency. FDCs house the
hardware, software, middleware, data center
networks, and peripherals suitable for customer
environments.

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Managed Security
Services

Mobility
Management

Integrated
Management

Backup, Archive
Server Management

By

Capabilities

IBM Cloud Managed Backup on


SoftLayer with TSM

BP

Enables clients to back up and gain access


to data from virtually anywhere, at virtually any time

IBM Cloud Resiliency Consulting

Tap into it
Infrastructure
as a Service
Infrastructure
Self-Service
Fully Managed
Infrastructure
Managed
Services

BP

A managed service providing complete/robust


IAM for clients on a fast-to-deploy subscription model

IBM Critical Data Protection Program BP


A comprehensive approach to safeguarding your most
strategic information.

IBM Hosted Email and Web


Security Services IBM Cloud

BP

IBM Intrusion Detection and


Prevention System

BP

IBM Managed Security Services AND BP


IBM Hosted Mobile Device Management
Providing a mobile security client and a
management platform for popular mobile devices

IBM Managed Web Defense Services


Single source for more effectively addressing
attacks and mitigating their impact

Trusteer
Trusteer, an IBM Company provides endpoint
cyber crime prevention solutions that protect
organizations against financial fraud

BP
BP

Resiliency Consulting
Acts as a clients first line of defense by scanning email and eliminating threats

IBM Hosted Security and Event Log


Management Services

IBM Unified Threat Management


Service

BP

Reduce the cost and expedite time-to-value for security


incident and event management

IBM Hosted Vulnerability


Management Services
Streamline security compliance management

BP

BP

Helps protect enterprises from a broad array of threats


with around-the-clock expert monitoring

IBM X-FORCE Exchange

BP

A trusted, social platform for maximizing the value of


threat intelligence

IBM X-FORCE Hosted Threat


Analysis Service

BP

Ensures security teams are always connected to the


most recent developments in security intelligence.

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Managed Security
Services

Mobility
Management

Integrated
Management

By

Capabilities

Maas360 Secure Productivity Suite SaaS

Tap into it
Infrastructure
as a Service
Infrastructure
Self-Service
Fully Managed
Infrastructure
Managed
Services

BP

Mobile Device Management & Security. Also available


as on premise software appliance.

IBM MobileFirst Collaboration Services

Improves enterprise employee collaboration for


greater productivity and faster decision making

Backup, Archive
Server Management

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Managed Security
Services

Mobility
Management

Integrated
Management

By

Capabilities

IBM Cloud Automated Modular


Management Systems

Tap into it
Infrastructure
as a Service
Infrastructure
Self-Service
Fully Managed
Infrastructure
Managed
Services

With IBM Cloud Automated Modular


Management, you can transfer the challenges of
monitoring and managing a complex environment
to a trusted service provider. We offer discreet IT
management services and tools, integrated,
automated and supported by IBM, that you can
use individually or as preconfigured bundles to
help manage your IT and application
environments running on SoftLayer..
The following are service products that are
currently available:

Monitoring service
Patching service
SAP applications
SAP HANA ONE
Security compliance and healthcheck
services
SoftLayer interconnect

Backup, Archive
Server Management

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Managed Security
Services

Mobility
Management

Integrated
Management

By

Capabilities
Backup, Archive
Server Management

Cloud Resiliency services that enable clients


to protect, store and retrieve their most critical
data in minutes versus days in the event of a
disaster.

Tap into it
Infrastructure
as a Service

IBM Cloud Managed Backup

BP

BP

Improve server recovery reliability and shorter


recovery time.

Help protect your data with a scalable, flexible


managed solution.

IBM Cloud Data Virtualization

Infrastructure
Self-Service

IBM Cloud Managed Backup on


SoftLayer with TSM

Fully Managed
Infrastructure

Enables clients to back up and gain access to data


from virtually anywhere, at virtually any time

Managed
Services

IBM Resiliency Cloud Virtualized


Server Recovery

BP

BP
Provides cost-effective, rapid recovery of critical data
plus easy reuse .

IBM Web Content (formerly IBM


SmartCloud Content Management)

BP

Improve content management, data retention and


availability.

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Client Initiatives

Updated
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Updated Q2 2015

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Brand
Analytics Group

Analytics
Group

Cloud
Commerce

GBS
GTS

Analytics
Platform

Cloud Data
Services

Security

GBS
Cloud

Cloud
Infrastructure
Services

B2B &
Commerce
Solutions

Marketing/
ExperienceOne
Solutions

Platform
Services

Security

Social

Global Business
Services
AD&I
BA&S
EA

OpenStack

Solutions

Social

Commerce

GTS
Global
Technology
Services

Infrastructure
Services

GPS
iX&M

Systems Hardware
Systems Middleware

Systems
Hardware

Systems
Middleware

Platform
Computing

Application
Platform

Power

Digital
Experience

Storage

Integration

SW Storage

IT Service
Management

zSystems

Smarter
Process

Watson Group

Watson Group
Security
Services

ESS
(Enterprise
Social
Solutions)

Security
Solutions

Kenexa

Watson

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Brand
Analytics Tools
Analytics
Analytics Platform

Cloud Data
Services
Solutions

BP IBM Cognos Business Intelligence on Cloud


IBM Business Intelligence Pattern
BP
IBM Business Intelligence Patterns with BLU
BP
Acceleration
IBM InfoSphere Streams on Cloud SS
IBM Predictive Analysis on Cloud (formerly IBM SPSS
BP
Decision Management as a Service)
IBM Data Collection on the Cloud (formerly IBM SPSS
BP
Data Collection On Cloud)

BP IBM Watson Analytics SS


IBM Watson Curator

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subject to change.

$$ Cloud Seller's comp'd


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IBM Cloud
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Analytics
Analytics Platform

Cloud Data Services


Connect & Compose
Cloudant
BP
Cloudant Local
dashDB
IBM DataWorks
IBM BigInsights on Cloud

Cloud Data
Services

Solutions

NOTE- This is a draft view of the offering organization and


subject to change.

BP Business Partner Enabled


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Analytics
Analytics Platform

Cloud Data
Services
Solutions

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Customer Analytics

Internet of Things

IBM Cloud Analytics Application Services $$ Cloud Internet of Things (IoT)_services


BP
IBM Computerized Maintenance
IBM Financial Consolidation on Cloud
Management Systems (Formerly IBM
(formerly IBM Cognos Controller)
BP
Enterprise Asset Management)
IBM Planning and Analysis on Cloud
IBM Computerized Maintenance
(formerly IBM Cognos TM1)
Management Systems
IBM PureData System for Analytics
BP
for US Federal (Formerly IBM Enterprise
IBM Social Media Analytics (formerly IBM
All
Asset Management on Cloud for US
Digital Analytics for Social Media
BP
Federal)
IBM Facilities and Real Estate
Enterprise Customer Management
Management on Cloud for U.S. Federal
IBM Digital Analytics
BP IBM Enterprise Content Management (TRIRIGA)_

IBM Internet of Things Foundation


IBM Navigator
IBM Maximo Asset Management (aka IBM
Finance & Risk
Enterprise Asset Management - Inventory
IBMInternet
Cognos Disclosure
Management
on
BP
Analytics on Cloud)
IBM
of Things
Foundation
Cloud
IBM Maximo Asset Management for US
IBM OpenPages GRC
BP
Federal (aka IBM Enterprise Asset
IBM Risk Case Studies (formerly IBM
Management - Inventory Analytics on
Algo First)
Cloud for US Federal)
IBM Risk Content and Data Service on
Cloud (formerly IBM Algo Risk Content
Safer Planet
on Cloud )

IBM
Hot
Spot
Analysis for Policing
IBM Risk Service on Cloud (formerly IBM
IBM Insights Foundation for Energy
Algo Risk Service on Cloud)
IBM Intelligent City Planning and
BP
Operations on Cloud
BP
IBM Intelligent Operations Center for
$$ Cloud Seller's comp'd
Cloud
IBM Intelligent Transportation on Cloud
BP
Indicates hyperlink to ibm.com url
IBM Intelligent Water on IBM Cloud
BP
BP Business Partner Enabled
IBM Water Usage Analytics

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Cloud
Cloud Infrastructure
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OpenStack
Platform Services

Cloud Services/System Services


IBM Cloud Builder Professional Services
(formerly IBM Private Modular Cloud)
IBM Cloud Advisory Services (formerly
IBM Infrastructure Strategy and Design
Services for Cloud Computing)
IBM Cloud Automated Modular
Management Services:
1.Monitoring service
2.Patching service
3.SAP applications
4.SAP HANA ONE
5.Security compliance and
healthcheck services
6.SoftLayer interconnect
BP
IBM Cloud Managed Services (CMS)
IBM Cloud Managed Services for Oracle
BP
Applications
IBM Cloud Managed Services for SAP
BP
Applications

BP IBM Development and Test Environment


Services (IDTES)

$$ Cloud Seller's comp'd


BP Business Partner Enabled

IBM Workload Transformation Analysis for


Cloud
SoftLayer
BP

IBM Cloud
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Cloud
Cloud Infrastructure
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OpenStack

BP

BP
BP

BP

BP

BP

IBM BlueBox
IBM Cloud Foundation Services
IBM Cloud OpenStack Services
IBM Cloud Manager with OpenStack
IBM Cloud Manager with OpenStack for
Power Systems
IBM Cloud Manager with OpenStack for
System z

Platform Services

BP Business Partner Enabled

IBM Cloud
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Aspera

IBM Aspera

Bluemix
Cloud
Cloud Infrastructure
Services

OpenStack
Platform Services

BP

BP

BP
BP

IBM Bluemix
IBM Bluemix Dedicated
Bluemix Big Data and Analytics Services
IBM Bluemix Dedicated
Geospatial Analytics
IBM Hybrid Integration Services
(formerly IBM Cloud Integration Services
for Bluemix)
IBM MobileFirst Platform Presence
Insights
IBM MobileFirst Quality Assurance for
Bluemix
Runtimes: Python, PHP and Go

DevOps
IBM Bluemix DevOps Services (formerly
IBM DevOps Services for Bluemix)
IBM DevOps Services for Bluemix Delivery
IBM DevOps Services for Bluemix
Monitoring and Analytics
IBM DevOps Services for Bluemix Track
& Plan
Bluemix url
$$ Cloud Seller's comp'd
BP Business Partner Enabled

Mobile
IBM Mobile Application Platform Pattern
IBM MobileFirst Platform Quality
Assurance
BP
IBM MobileFirst Platform
IBM MobileFirst Platform for iOS

Orchestration

IBM Cloud Orchestrator (on prem) $$


BP

IBM Cloud Orchestrator (hybrid Cloud)$$


BP

IBM Collaborative Operations (Formerly


IBM Collaborative Hybrid Service
Management)

IBM Containers on BlueMix


BP

IBM Service Delivery Manager (ISDM)

UrbanCode
DevOps Patterns on PureApplications
BP
IBM UrbanCode Deploy
BP
BP
IBM UrbanCode Deploy with Patterns
BP
IBM UrbanCode Release

IBM Cloud
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Commerce

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B2B
BP
IBM B2B Collaboration Network
IBM Sterling B2B Integration Services
BP
IBM Sterling Configure, Price, Quote on Cloud
BP
IBM Sterling Data Synchronization Manager
BP

B2B & Commerce


Solutions
Marketing /
Experience
One Solutions

By

ALL
BP

Emptoris Solutions

IBM Emptoris Contract Management on


Cloud
IBM Emptoris Program Management on
Cloud

IBM Emptoris Rivermine Telecom


Commerce
ALL Expense Management
IBM Commerce on Cloud
BP IBM Emptoris Services Procurement on
IBM WebSphere Commerce Pattern on
Cloud
PureApplication
IBM Emptoris Sourcing on Cloud
DemandTec
IBM Emptoris Spend Analysis on Cloud
IBM DemandTec Advanced Deal Management
IBM Emptoris Strategic Supply
IBM DemandTec Assortment Optimization for
Management
Retail
IBM Emptoris Supplier Lifecycle
IBM DemandTec Customer Trade Planning
Management on Cloud
IBM DemandTec Deal Management
Cloud Seller's comp'd
IBM DemandTec Markdown Optimization
Selling & Fulfillment
IBM DemandTec Post Event
IBM Sterling e Invoicing
IBM DemandTec Price Management
IBM Sterling Fax Conversion Services
IBM DemandTec Price Optimization
IBM Sterling File Transfer Services
IBM DemandTec Promotion Execution
ALL
IBM Sterling Order Management
IBM DemandTec Promotion Optimization
BP IBM Sterling Supplier Portal
IBM DemandTec Promotion Planning
IBM Sterling Supply Chain Visibility
IBM DemandTec Shopper Insights for Retail
IBM Sterling Transportation Management
IBM DemandTec Strategic Marketing Planning
IBM Sterling WebForms
IBM DemandTec Strategic Trade Planning

BP

Business Partner Enabled

$$ Cloud Seller's comp'd

IBM url

IBM Cloud
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Brand
Commerce
B2B & Commerce
Solutions
Marketing /
Experience
One Solutions

Experience One

Enterprise Market Management


IBM AdTarget
IBM Content Recommendation
IBM Digital Analytics Impression
Attribution
IBM Digital Analytics Lifecycle
IBM Digital Analytics Multichannel
IBM Digital Analytics Multisite
All IBM Digital Data Exchange
BP IBM Digital Marketing Optimization Suite
IBM Digital Profiler
IBM eMessage
IBM Marketing Center
IBM Marketing Operations on Demand
IBM Mobile Push Notification (Xtify)
IBM Mobile Web Push (Xtify)
IBM Push for iOS8
IBM Omni-Channel Merchandise
Optimization
IBM Product Recommendation
IBM Search Marketing

$$ Cloud Seller's comp'd


BP Business Partner Enabled

IBM url

IBM Silverpop Engage


IBM Tealeaf Customer Experience on
Cloud

IBM Cloud
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Cloud Application Assessment


Cloud Application Development as a
Service (ADaaS)
Cloud Application Virtualization
GBS
Cloud API Development Services
AD&I
Cloud API Economy Readiness
Application Development
Assessment
& Innovation
IBM Cloud Development Operations
(DevOps) Assessment
BA&S
Business Analytics &
IBM Cloud Forevergreen for Application
ALL Management
Strategy
BP IBM MobileFirst Managed Mobility
EA
Services (formerly Cloud Mobile
Enterprise Architecture
Managed Services)

IBM SmartCloud
Government
GPS
NOTEThis is for
a draft
view(US)
of the
IBM Strategic IP Insight
Global Process Services
subject
to change.
IBM Testing
Services Application
iX&M
Virtualization
Interactive Experience & Mobile
IBM Testing Services for Cloud
Performance Testing

Brand

IBM url
BP Business Partner Enabled

IBM Cloud E2E Governance Services


IBM Cloud Transformation Journey
Services
IBM Cloud Enabled Business Model
Accelerator
IBM IT Strategy and Innovation
IBM IT Operating Model Agility
IBM Smarter Enterprise Architecture
IBM Application Portfolio
Modernization Strategy
IBM IT Transition Management
IBM Strategy
Framework Cloud
offering
organization
and End
to End Governance
IBM Strategy Framework Cloud
Transformation Journey

IBM Cloud
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GBS
AD&I
Application Development &
Innovation

Mobile Innovation in the Cloud


IBM Predictive Asset Optimization on
Cloud
Salesforce
Workday

BA&S
Business Analytics &
Strategy

EA
Enterprise Architecture

GPS
Global Process Services

NOTE- This is a draft view of the offering organization and


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iX&M
Interactive Experience & Mobile

BP Business Partner Enabled

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GBS
AD&I

IBM Cloud Dev/Test Managed Services


Microsoft dynamics

Application Development &


Innovation

BA&S
Business Analytics &
Strategy

EA
Enterprise Architecture

GPS
Global Process Services

iX&M
Interactive Experience & Mobile

NOTE- This is a draft view of the offering organization and


subject to change.

IBM Cloud
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IBM Personalized Learning on Cloud (Formerly


IBM Adaptive Learning)
IBM Care Coordination on the Cloud
IBM Counter Fraud
GBS
IBM Customer Data
IBM Customer Intelligence / Next Best Action
AD&I
IBM Digital Commerce
Application Development &
Innovation
IBM Email Optimization
IBM Emergency Management Center
BA&S
IBM Fraud and Abuse Management systems
Business Analytics &
IBM Global Expense Reporting Solution (GERS)
Strategy
IBM HR Services for Cloud
EA
IBM Order to Cash with ARCollect
Enterprise Architecture
IBM Payment Systems Solutions
IBM Marketing Management on Cloud
GPS
http://www.ibm.com/marketplace/cloud/predictive-maintenance IBM Mobile Industry Accelerators
Global Process Services
on-cloud/us/en-us
IBM Omni Channel Marketing on Cloud
IBM Predictive Maintenance on Cloud
iX&M
IBM Recruitment Process Outsourcing
Interactive Experience & Mobile
IBM Social Analytics
IBM SmartCloud Service Delivery for Electronics
IBM Smarter Asset Management
IBM Smarter Buildings
IBM Telematics Analytics

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IBM url

IBM Cloud
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GBS
AD&I

IBM Cloud Mobile Services


IBM MobileFirst Collaboration Services
IBM Mobile Virtualization Services
IBM Smart Business Desktop

Application Development &


Innovation

BA&S
Business Analytics &
Strategy

EA
Enterprise Architecture

GPS
Global Process Services

NOTE- This is a draft view of the offering organization and


subject to change.

iX&M
Interactive Experience
& Mobile

BP Business Partner Enabled

IBM Cloud
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GTS
Infrastructure
Services

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IBM Cloud Managed Services for System


z
IBM Data Center and Facilities Strategy
Services
IBM Managed Infrastructure for Private
Cloud (MIPC)
SAP Lifecycle as a Service

Network Services
IBM Network Integration Services for
Cloud Computing Application and
Network Performance Optimization for
Cloud
IBM Network Integration Services for
Cloud Computing - Network Security for
Cloud Computing
IBM Networking Strategy and
Optimization Services for Cloud
Computing

BP Business Partner Enabled

Resiliency Services
IBM Cloud Data Virtualization
BP
IBM Cloud Managed Backup
BP
IBM Resiliency Cloud Virtualized Server
Recovery
BP
IBM Cloud Resiliency Consulting (Formerly
IBM Resilience Consulting Services for
Hybrid Cloud)
IBM Resiliency Cloud Virtualized Server
BP
Recovery (formerly IBM Cloud Virtualized
Service Recovery on SoftLayer)
IBM Cloud Managed Backup on SoftLayer
BP
with TSM

Smart Business End User Support


Services
IBM End User Support - Service Desk
BP
Direct

BP IBM End User Support - Service Desk


Ticketing

IBM Cloud
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Security
Security Services
Security Solutions

All
BP

IBM Cloud Data Encryption Services


IBM Cloud Identity Services
IBM Critical Data Protection Program
IBM Guardiam
IBM Hosted Application Security Management Services
IBM Hosted Email and Web Security Services
IBM Hosted Security and Event Log Management
IBM Hosted Vulnerability Management Services
IBM Intrusion Detection and Prevention System
IBM Managed Security Services AND IBM Hosted Mobile
Device Management
IBM Managed Web Defense Services
IBM Security Infrastructure Protection
IBM Security Intelligence and Operations
Consulting Services
and
IBM Unified Threat Management Service

BP Business Partner Enabled

IBM Cloud
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Apps & Data

Security
Security Services
Security Solutions

IBM QRadar Incident Forensics


IBM Security Access Manager (SAM)
IBM Single Sign On
IBM Security AppScan
IBM Security AppScan Hosted Cloud
IBM Security Privileged Identity
Manager (PIM)

Bluemix

Bluemix Identity Mixer Service


IBM Secure Gateway
IBM AppScan Mobile Analyzer $$
IBM AppScan Dynamic Analyzer $$

Endpoint Manager
BP
IBM Endpoint Manager
IBM MobileFirst Protect (formerly IBM
BP
Endpoint Manager Fiberlink MaaS360)

- Indicates hyperlink to ibm.com url

$$ Cloud Seller's comp'd


BP Business Partner Enabled

MobileFirst
IBM MobileFirst Protect Threat
Management (formerly - IBM MaaS360
Mobile Threat Management $$

Security Infrastructure

IBM QRadar Security Intelligence


IBM Security Network Intrusion
Prevention System Virtual Appliance
IBM X-FORCE Exchange
IBM X-FORCE Hosted Threat Analysis
Service

Trusteer
Trusteer

IBM Cloud
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SmartCloud
BP
IBM Connections Archive Essentials Cloud

Social
IBM Connections
ESS
Enterprise Social
Solutions

Kenexa

All
BP

IBM Connections Cloud S1


IBM Connections Cloud S2
IBM Connections Docs
IBM Connections Meetings Cloud
IBM Connections Social Cloud
IBM LIVEmail
IBM SmartCloud Notes
IBM Verse
IBM Web Mail Cloud

Social Business
- Indicates hyperlink to ibm.com
url

BP Business Partner Enabled

IBM Cloud
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Learning Management

Brand

BP
IBM Learning Content Management
System (formerly IBM Kenexa LCMS
Premier on Cloud)
BP
IBM Learning Management System
(formerly IBM Kenexa LMS on Cloud)
IBM Social Learning

Social
ESS
Enterprise Social
Solutions

Kenexa

BP Business Partner Enabled

Workforce
IBM Talent Acquisition Suite
(formerly IBM Kenexa Talent Suite)
IBM Applicant Tracking System
(formerly IBM Kenexa BrassRing on
Cloud)
BP IBM Behavioral Assessments
(formerly IBM Kenexa Behavioral
Assessments on Cloud)
BP IBM Compensation Analysis and
Benchmarking (formerly IBM
Kenexa CompAnalyst Enterprise on
Cloud)
BP IBM Skills Assessments (formerly
IBM Kenexa Skills Assessments on
Cloud)
IBM Survey Advantage (formerly
BP
IBM Kenexa Survey Advantage on
Cloud)
IBM Talent Insights (formerly IBM
Kenexa Talent Insights)
BP IBM Talent Optimization Suite
(formerly IBM Kenexa Talent
Optimization Suite)
IBM Talent Suite (formerly IBM
Kenexa Talent Suite)

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Systems Hardware
Platform Computing
Power
Storage
SW Storage

IBM High Performance Services (formerly


BP
IBM Platform Computing Cloud Services)
BP
IBM High Performance Services for
Hadoop
IBM Platform Cluster Manager Advanced
Edition
IBM Platform Resource Scheduler

zSystems

BP Business Partner Enabled

IBM Cloud
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Systems Hardware
Platform Computing
Power
Storage
SW Storage

zSystems

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Power Cloud
IBM Power Systems Enterprise Servers
IBM Power Systems for Service
BP
Providers
IBM Power Systems scale-out servers
IBM Power Systems Solution Edition for
Cloud
IBM Power Systems Solution Edition for
Scale Out Cloud
IBM PowerKVM
BP
IBM PowerVC (Virtualization Center)
IBM Power Development Cloud
POWER8 on SoftLayer

PureFlex & Flex System


BP
IBM PureFlex System

- Indicates hyperlink to ibm.com url


BP Business Partner Enabled

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Systems Hardware
Platform Computing
Power
Storage

IBM Scale Out Network Attached


Storage (SONAS)
IBM Storwize Family
BP
IBM Storwize V7000 and V7000
BP
Unified
BP
IBM XIV Storage System
BP
IBM XIV Cloud Storage for Service
Providers

SW Storage

zSystems
Flash Systems
BP IBM FlashSystem 900
BP
IBM FlashSystem Family
IBM FlashSystem v9000
BP

- Indicates hyperlink to ibm.com url


BP Business Partner Enabled

System Storage Software


IBM Spectrum Storage Family
IBM Spectrum Accelerate
IBM Spectrum Archive
Enterprise Edition (formerly
IBM Linear Tape File System)

IBM Spectrum Control


ALL
(formerly IBM Virtual Storage
BP
Center)
IBM Spectrum Protect
(formerly IBM Tivoli Storage
Manager
IBM Spectrum Scale (formerly
GPFS / IBM Elastic Storage)

IBM Cloud
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Systems Hardware
Platform Computing
Power

BP
IBM SmartCloud Storage Access
IBM Tivoli Storage Manager for Unified
Recovery
IBM Tivoli Storage Manager for Virtual
Environments
IBM Tivoli Storage Manager per Server
Entry

Storage
SW Storage

zSystems

BP Business Partner Enabled

IBM Cloud
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Systems Hardware
Platform Computing

BP IBM Solution Edition for Cloud Computing


(System z)
BP IBM System z
IBM Wave for z/VM
BP IBM z13

Power
Storage
SW Storage

zSystems

BP Business Partner Enabled

IBM Cloud
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Systems Middleware
Application Platform
Digital Experience
Integration
IT Service
Management
Smarter Process

IBM Software Delivery and Lifecycle


Patterns
PureApplication "Fast Start" Solutions $$
Rational Development and Test for
BP
System z as a Managed Service

Build Solutions
BP
DevOps Software Patterns for SoftLayer
$$
IBM Rational Solution for Collaborative
BP
Lifecycle Management (formerly IBM
Collaborative Lifecycle Management as a
Managed Service)
BP
IBM Rational Test Virtualization Server $$
IBM Rational Test Workbench $$
BP

$$ Cloud Seller's comp'd


BP Business Partner Enabled

Run Solutions
IBM PureApplication Service on SoftLayer$$
BP
IBM PureApplication Software
BP
IBM WebSphere Application Server Liberty

IBM Cloud
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Systems Middleware

BP
IBM Web Content Manager( formerly IBM
SmartCloud Content Management
IBM WebSphere Portal Pattern
BP

Application Platform
Digital Experience
Integration
IT Service
Management
Smarter Process

BP Business Partner Enabled

IBM Cloud
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Systems Middleware
Application Platform
Digital Experience
Integration

Cloud Integration Services


BP
IBM API Management $$ and API
Management $$
BP
IBM DataPower Gateway
IBM WebSphere Cast Iron
BP
BP
IBM WebSphere Cast Iron Express
BP
IBM WebSphere Cast Iron Live

IT Service
Management
Smarter Process

$$ Cloud Seller's comp'd


BP Business Partner Enabled

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Systems Middleware
Application Platform
Digital Experience
Integration
IT Service
Management
Smarter Process

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Client Initiatives

IBM Application Performance Diagnostics


IBM Control Desk on Cloud (formerly IBM
SmartCloud Control Desk on Cloud)
IBM Control Desk for US Federal (formerly
IBM Control Desk for US Federal)
IBM Monitoring
IBM Monitoring Application Insight
IBM Netcool Operations Insight
ALL IBM Operations Analytics Log Analysis
BP IBM Operations Analytics Predictive Insights
IBM Performance Management (SaaS)(formerly IBM Application Performance)
Management SaaS)
IBM Analytics Log Analysis (formerly IBM
SmartCloud Analytics Log Analysis)
IBM Tivoli System Automation for
Multiplatforms AND IBM Tivoli System
Automation Application Manager
IBM Workload Automation
IBM Workload Automation on Cloud for US
Federal
IBM Workload Scheduler for Bluemix

BP Business Partner Enabled

IBM Cloud
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Brand

Manage Solutions
BlueMix Workflow SS

Systems Middleware
Application Platform
Digital Experience

Integration
IT Service
Management
Smarter Process

Process and Decision Improvement

BP
BP

BlueMix Workflow SS
IBM Blueworks Live
IBM Blueworks Live for Federal
IBM Business Process Manager Advanced
Pattern

BP IBM Business Process Manager on Cloud


IBM Operational Decision Manager Pattern

$$ Cloud Seller's comp'd


BP Business Partner Enabled

IBM Cloud
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Watson Group
Watson Solutions

Cognitive Computing
IBM Watson Engagement Advisor
IBM Watson Developer Cloud
IBM Watson Discovery Advisor

IBM Cloud
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Client Initiative
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IBM Cloud
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Client Initiatives
Cut IT expense and
complexity through a

Cloud Enabled
Data Center
Accelerate time to
market with

Cloud Platform
Services
Gain immediate
access with

Business
Solutions on Cloud
Innovate business
models by becoming a

Cloud Service
Provider

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Client Initiatives

IBM Cloud
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Client Initiatives

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Client Initiatives
Cloud Enabled Data Center
Cut IT expense and
complexity through a

For Public and Private Cloud:

Cloud Enabled
Data Center

Enable IaaS with


Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration
Extend IaaS with
Enterprise Service
Management
Consume IaaS using a
Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

Deliver better standardization,


security, resiliency, scalability and
integrated service management.
Deliver faster self-service access
to quickly & accurately
provision/de-provision virtualized
resources.
Provide more value through
optimization of physical assets &
administration

IBM Cloud
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Client Initiatives
Cut IT expense and
complexity through a

Cloud Enabled
Data Center

What ?

Enable IaaS with


Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration
Extend IaaS with
Enterprise Service
Management

Pain
Points

Consume IaaS using a


Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

Click
to see related
offerings

Business
Benefits

Establishes a cloud infrastructure and model for the delivery of virtual


machines, which in most situations meets the majority of requirements.
Often is triggered by server consolidation or efforts to optimize the usage of
hardware and software. Optionally provides a basic self-service portal,
addresses image lifecycle management, as well as governance capabilities
such as monitoring, metering, and patch management to effectively manage
the virtualized infrastructure.
Uncontained server and storage growth: low utilization.
High cost, exhausted capacity, costly and time-consuming management,
performance bottlenecks, licensing issues, security concerns.
Complexity and costs of managing storage along with server and network
infrastructure.
Managing server, storage and network in a virtual world, requiring more
integration of management.
IT departments are continually being asked to do more with less budget
reduce costs.
Improve efficiency and utilization of IT resources.
Improve IT staff productivity with consistent systems platform
management.
Reduced storage management complexity and management system
hardware infrastructure costs.
Reduced complexity and risk of managing storage with the rest of IT
operations.
Leverage integrated server and storage management to improve service
level agreements and responsiveness to business needs.

IBM Cloud
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Cut IT expense and
complexity through a

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BP IBM Cloud Enabled Business Accelerator

IBM Infrastructure Strategy and Design Services


for Cloud Computing
IBM Workload Transformation Analysis for Cloud

BP IBM Orchestrator (on prem)

Cloud Enabled
Data Center
Enable IaaS with
Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration
Extend IaaS with
Enterprise Service
Management
Consume IaaS using a
Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

BP IBM PureFlex System

BP IBM Cloud Manager with OpenStack


BP IBM Monitoring
BP IBM SmartCloud Storage Access
BP
BP
BP
BP

Back
BP Business Partner Enabled

IBM PowerVC (Virtualization Center)


IBM Tivoli System Automation for
Multiplatforms AND IBM Tivoli System
Automation Application Manager
IBM Tivoli Netcool Configuration Manager
IBM Platform Resource Scheduler
IBM Endpoint Manager

IBM Cloud
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Allows creation of a more sophisticated cloud infrastructure for the delivery of


more complex and critical IaaS services in highly demanding environments,
which often are highly heterogeneous including storage, networks, firewalls,
load balancers, etc..

Cut IT expense and


complexity through a

Cloud Enabled
Data Center

What ?

Enable IaaS with


Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration

Pain
Points

Extend IaaS with


Enterprise Service
Management
Consume IaaS using a
Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

Click
to see related
offerings

Business
Benefits

Existing resources need to be utilized within the new cloud infrastructure


to optimize costs.
No billing mechanism for services consumed.
With no automation, Virtual Management labor costs are higher than
managing physical servers.
Infrastructure management tools from multiple hypervisor vendors tend to
create virtualization silos and these silos make it difficult to holistically
manage critical applications and business services.

Quickly and accurately deploy services when and where a user requests
them through a self-service portal interface for reservations of computer,
storage and networking resources.
Realize productivity increases with customizable service creation,
leveraging a service catalog and prepackaged automation templates.
Integrated metering to track usage and account management for
chargeback capabilities.
Real-time hypervisor monitoring for predictive trending and capacity
planning.
True visibility, control and automation across the service delivery and
business infrastructure.

IBM Cloud
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Client Initiatives
Cut IT expense and
complexity through a

BP

IBM Cloud Enabled Business Accelerator


IBM Infrastructure Strategy and Design Services
for Cloud Computing
IBM Workload Transformation Analysis for Cloud

BP IBM Security Access Manager

IBM Security Virtual Server


BP
Protection for VMware

Cloud Enabled
Data Center
Enable IaaS with
Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration
Extend IaaS with
Enterprise Service
Management
Consume IaaS using a
Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

IBM Cloud Builder


BP
Professional Services
(formerly IBM Private Modular
Cloud)

Back
BP Business Partner Enabled

BP IBM Cloud Orchestrator (hybrid Cloud)


BP
BP
BP
BP

IBM SmartCloud Virtual Storage Center


IBM Workload Automation
IBM Workload Automation on Cloud for US Federal
IBM Platform Resource Scheduler

IBM Cloud
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Client Initiatives
Cut IT expense and
complexity through a

Cloud Enabled
Data Center

What ?

Enable IaaS with


Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration

Pain
Points

Allows integration of cloud operations with the remaining activities of the


enterprise by including the cloud infrastructure and services in the enterprise
service management processes, which may be ITIL-based or enterprisespecific adaptations. Particularly useful in achieving SLO/A commitments or
if sharing a cloud across multiple lines of business or entities.

Elasticity to deploy new applications to address LoB opportunities.


Limited security of business and infrastructure functions.
Lack of Visibility and Control.
Complexities in managing virtualized environments.
Multiple management screens and apps to provide service delivery.
Eliminate downtime and deliver on SLA for applications.
Lack of automated delivery of standardized stacks and solutions

Extend IaaS with


Enterprise Service
Management
Consume IaaS using a
Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

Click
to see related
offerings

Business
Benefits

Allows customers to setup cloud service to reduce CapEx and OpEx


providing elasticity and business agility.
Reduces administration time through user oriented self-service UI.
Better visibility into application and resource performance, leading to
better uptime of business applications.
Reduction in the number and variations of images, leading to better cost
and risk control.
Predictive availability of resources.
Reduced infrastructure cost through more efficient use of virtualized
infrastructure combined with better planning for growth.
Dynamic and cost efficient scaling to meet load.

IBM Cloud
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Cut IT expense and
complexity through a

Make the most


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BP IBM Cloud Enabled Business Accelerator

IBM Infrastructure Strategy and Design


Services for Cloud Computing

IBM Workload Transformation Analysis for


Cloud

Cloud Enabled
Data Center
Enable IaaS with
Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration
Extend IaaS with
Enterprise Service
Management
Consume IaaS using a
Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

BP

IBM Cloud Builder


Professional Services
(formerly IBM Private
Modular Cloud)

Back
BP Business Partner Enabled

BP IBM QRadar Security Intelligence


BP IBM Security Network Intrusion Protection
System Virtual Appliance (GV)

IBM Cloud
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Client Initiatives
Cut IT expense and
complexity through a

Cloud Enabled
Data Center

What ?

Enable IaaS with


Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration
Extend IaaS with
Enterprise Service
Management

Pain
Points

Provides access to computing resources (compute, storage, network) from a


third-party provider (internal or external). Services are typically requested
and managed via a self-service portal (human interactions) or APIs and
delivered over a standard network connection or more secure channel (e.g.
VPN). Higher levels of service management are optionally available to
ensure continued availability and operation.

Need to reduce costs in development and test and broader-use


environments.
Need for building social, mobile or big data applications.
New business models that could leverage the cloud need to be
developed.
Part of IT needs refresh and open to evaluate alternatives to current
infrastructure.
Need to reduce operational and capital costs, and invest more toward
maintaining frontline service levels.

Consume IaaS using a


Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

Click
to see related
offerings

Business
Benefits

Helps reduce capital and operating costs by virtually eliminating the need
to own a hardware infrastructure or extensive software licenses
Supports faster time-to-market with more rapid server setup to help
shorten development, test or other workload deployment cycles
Facilitates collaboration and quality with optional IBM tools and
standardized configurations, a large catalog of ready-to-use software
images and the ability to store, share and customize private images

IBM Cloud
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Client Initiatives
Cut IT expense and
complexity through a

BP IBM Cloud Enabled Business Accelerator

IBM Infrastructure Strategy and Design Services


for Cloud Computing

IBM Workload Transformation Analysis for Cloud

Cloud Enabled
Data Center
Enable IaaS with
Virtualization Management
and Governance

BP SoftLayer
BP IBM Cloud Managed Services (CMS)

Implement IaaS with


Advanced Service
Automation and
Orchestration

BP
BP
BP

BP
BP

Extend IaaS with


Enterprise Service
Management

Consume IaaS using a


Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

Back
BP Business Partner Enabled

IBM Managed Security Services AND IBM


Hosted Mobil Management
IBM Cloud Managed Backup
IBM Cloud Virtualized Server Recovery
IBM Cloud Managed Services for System z
IBM High Performance (formerly IBM Platform
Computing Cloud Service)
IBM Managed Infrastructure for Private Cloud

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Allows the establishment and operation of a hybrid virtualized environment


including on premise and off-premise infrastructure. Optionally supports
multiple levels of capability such as workload targeting, remote VM
instantiation, hybrid cloud resource visibility, etc..

Cut IT expense and


complexity through a

Cloud Enabled
Data Center

What ?

Enable IaaS with


Virtualization Management
and Governance
Implement IaaS with
Advanced Service
Automation and
Orchestration

Pain
Points

Extend IaaS with


Enterprise Service
Management

Consume IaaS using a


Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

Click
to see related
offerings

Need to rapidly provision and dynamically adjust to unpredictable


fluctuations in demand.
Dissatisfaction with existing, incomplete integration solutions.
Writing custom code or using complex integration platforms to connect
Cloud and on-premise applications is time consuming, involves lots of
software and requires deep middleware expertise.
Unmanaged consumption of Public Cloud IaaS services within
Enterprises.
Security and governance lapses result from this lack of management.
Moving compute resources off site increases both the complexity and time
for support.

Business
Benefits

Increase business processes reliability and agility.


Simplify, enable, and control the use of cloud resources.
Can Integrate in days only configuration, not coding approach.
Reduce integration costs by much as 80% compared to writing custom
code.
increase user adoption and enables companies to maximize the value of
their investments in cloud applications.
Simplify and consolidate integration between on and off-premise compute
resources, allows monitoring of cloud resources, govern how and where
cloud resources are used and ensure proper authorization to use them in
the right place.

IBM Cloud
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Client Initiatives
Cut IT expense and
complexity through a

BP IBM Cloud Enabled Business Accelerator

IBM Infrastructure Strategy and Design Services for


Cloud Computing

IBM Workload Transformation Analysis for Cloud

Cloud Enabled
Data Center
Enable IaaS with
Virtualization Management
and Governance

BP IBM Cloud Builder Professional


Services (formerly IBM Private
Modular Cloud)

Implement IaaS with


Advanced Service
Automation and
Orchestration
Extend IaaS with
Enterprise Service
Management

BP IBM Cloud Orchestrator (hybrid Cloud)


BP IBM Cloud Manager with OpenStack

Consume IaaS using a


Public or Managed Cloud
Service
Integrate IaaS to support a
Hybrid Environment

Back
BP Business Partner Enabled

IBM Cloud
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Cloud Platform Services
Accelerate time to
market with

Cloud Platform
Services
Implement PaaS with
Middleware Deployment
and Management
Extend IaaS with
Programming Services
Implement Application
Lifecycle Management
(ALM) and DevOps

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Create an environment for


applications to exist in the cloud to
gain faster time-to-market,
streamline operations, and allow the
introduction of new revenue streams
with standardized, automated, preintegrated, open standards-based
services

IBM Cloud
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Client Initiatives
Accelerate time to
market with

Cloud Platform
Services

What ?

Implement PaaS with


Middleware Deployment
and Management
Extend IaaS with
Programming Services
Implement Application
Lifecycle Management
(ALM) and DevOps

Pain
Points

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Click
to see related
offerings

Business
Benefits

Allows the modeling/implementation of middleware patterns, exposing them


as services in a self-service catalog, automating their deployment, monitoring
resource utilization, and performing lifecycle management of the middleware.
Optionally enhances middleware management with capabilities for SLA and
user-specified QoS via features such as auto-scaling vertically/horizontally,
workload throttling, fault detection/tolerance, HA/CA etc..

Average lead time to get an application environment running is 4-6 weeks.


Significant amount of time required to configure and deploy applications.
30% of bugs are introduced by inconsistent configurations.
Defects due to inconsistent configuration/inability to replicate topologies.
Need to deploy rapidly IBM and non-IBM middleware.
Setting up an environment is so expensive that they are kept even when
no longer needed, just in case.

Provide high business value through increased efficiency, costeffectiveness and usability of enterprise WebSphere topologies in a data
center.
Elimination of errors resulting from incorrect server configurations.
Lower costs through standardization and automation, where middleware
topologies are represented as patterns (aka templates), and can be
provisioned quickly, repeatedly, and consistently.
Standardize middleware topologies across the enterprise through
centralized catalog services, enabling better consistency, better quality,
and simpler maintenance.
Leverage virtualization technologies to quickly create, destroy, and
recreate middleware topologies, enabling better hardware sharing.

IBM Cloud
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BP IBM Cloud Builder

Accelerate time to
market with

Cloud Platform
Services

Implement PaaS with


Middleware Deployment
and Management

By

BP IBM Cloud Orchestrator on Cloud (hybrid

Professional Services
(formerly IBM Private Modular
Cloud)
IBM Testing Services for
Cloud - Application
Virtualization
IBM Testing Services for
Cloud - Performance Testing
IBM Dev/Test Cloud
Managed Services

Cloud)
BP Application Patterns
BP IBM Security AppScan
BP IBM Security Network Intrusion Protection
System Virtual Appliance (GV)

Extend IaaS with


Programming Services

BP IBM PureApplication System $$


BP IBM PureApplication Service on SoftLayer $$

Implement Application
Lifecycle Management
(ALM) and DevOps

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Back

BP IBM Hosted Application Security


Management Services

IBM Managed Infrastructure for Private Cloud

BP Business Partner Enabled


$$ Cloud Seller's comp'd

IBM Cloud
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Client Initiatives
Accelerate time to
market with

Cloud Platform
Services

What ?

Implement PaaS with


Middleware Deployment
and Management
Extend IaaS with
Programming Services
Implement Application
Lifecycle Management
(ALM) and DevOps

Pain
Points

In addition to the managed middleware patterns, allows applications to


leverage additional services like programming services (e.g. DB or datacaching services) or integration services that allow integration with external
application or public clouds. Allows SLA management to be tailored to the
workload (e.g. transaction processing, batch, analytics, etc..)

Costs in supporting inconsistent deployments of database and associated


applications.
Need for enabling access to internal data resources from mobile devices.
Need for exposing APIs to external communities.
Risks associated with unmanaged databases and lack of standardization.
Lack of database security or restoration plans, limited availability of DBAs
skills.
Lack of measure Usage/Traffic management

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Click
to see related
offerings

Business
Benefits

Reduce DBA/infrastructure team workload to focus on higher value and


strategic tasks.
Deliver best practices for repeated, consistent, and secure database
deployment.
API Management allows organizations to grow their business through new
revenue streams, enhanced customer loyalty and access to new channels.
Provide LOB executives with views of business metrics.
Empower the application group within IT to provision databases with
minimal effort .

IBM Cloud
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Client Initiatives

Cloud API Economy Readiness


Assessment

Accelerate time to
market with

BP IBM Cloud Builder Professional Services

Cloud Platform
Services

Implement PaaS with


Middleware Deployment
and Management

(formerly IBM Private Modular Cloud)


IBM Testing Services for Cloud Application Virtualization
IBM Cloud Dev/Test Managed Services

Extend IaaS with


Programming Services
Implement Application
Lifecycle Management
(ALM) and DevOps

BP IBM API Management Service $$


and IBM API Management $$

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Back

IBM Hosted Application Security Management


BP
Services

IBM Managed Infrastructure for Private Cloud

BP Business Partner Enabled

$$ Cloud Seller's comp'd

IBM Cloud
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Client Initiatives
Accelerate time to
market with

Establishes a DevOps process by creating a continuous delivery flow that


automates the build, test and delivery of applications into a cloud
environment.

What ?

Cloud Platform
Services
Implement PaaS with
Middleware Deployment
and Management
Extend IaaS with
Programming Services

Pain
Points

Implement Application
Lifecycle Management
(ALM) and DevOps

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Click
to see related
offerings

Business
Benefits

Increasing operating and labor costs to deploy and manage dev&test


environments.
Difficult for operations teams to keep pace with agile development teams.
Need to reduce testing cycle time to drive innovation and competitive time
to market.
Need to reduce costs and time invested in manual, repeated
implementation processes.
Collaboration challenges between Development and Operations teams.
Deployment requirements difficult to validate: No standardization or
templates for reuse.
Enable an integrated, flexible and extensible approach to development
and testing resource provisioning, services and management, with rapid
time to value.
Facilitate innovation and speed time to market by helping reduce
development and testing setup time from weeks to minutes, and reducing
test cycle time.
Bridge the gap between development and operations and deliver highquality services and applications faster at a lower risk.
Provide automation that greatly reduces the time, human error and cost of
deploying applications to the cloud and the incremental adoption approach
allows for benefits and gains to be quickly realized.
Improve quality and reduce wasted time and manual effort.
Development and Operations teams working closer together.

IBM Cloud
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Accelerate time to
market with

Cloud Platform
Services

Make the most


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Brand

Client Initiatives

BP IBM Cloud Builder Professional


Services (formerly IBM Private
Modular Cloud)

IBM Testing Services for Cloud Application Virtualization

IBM Testing Services for Cloud Performance Testing

IBM Dev/Test Cloud Managed


Services

BP IBM UrbanCode Deploy


BP IBM UrbanCode Release
BP IBM Cloud Orchestrator (hybrid Cloud)

BP IBM Software Delivery and Lifecycle Patterns


BP IBM MobileFirst Quality Assurance

Implement PaaS with


Middleware Deployment
and Management
Extend IaaS with
Programming Services
Implement Application
Lifecycle Management
(ALM) and DevOps

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

BP IBM Rational Solution for Collaborative

Back

BP

IBM Hosted Application Security Management


Services

IBM Managed Infrastructure for Private Cloud

BP Business Partner Enabled

Lifecycle Management
IBM DevOps Services for Bluemix
IBM Mobile Innovation in the Cloud

IBM Cloud
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Client Initiatives
Accelerate time to
market with

Allows a client to consume PaaS services, by accessing application


deployment & management, language, tooling, and programming services
from a third-party provider (internal or external) over a network.

What ?

Cloud Platform
Services
Implement PaaS with
Middleware Deployment
and Management
Extend IaaS with
Programming Services
Implement Application
Lifecycle Management
(ALM) and DevOps

Pain
Points

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Business
Benefits

Click
to see related
offerings

Need to reduce costs in development and test and broader-use


environments.
Need for building social, mobile or big data applications.
New business models that could leverage the cloud need to be
developed.
Part of IT needs refresh and open to evaluate alternatives to current
infrastructure.
Need to reduce operational and capital costs, and invest more toward
maintaining frontline service levels.

Helps reduce capital and operating costs by virtually eliminating the need
to own a hardware infrastructure or extensive software licenses
Supports faster time-to-market with more rapid server setup to help
shorten development, test or other workload deployment cycles
Facilitates collaboration and quality with optional IBM tools and
standardized configurations, a large catalog of ready-to-use software
images and the ability to store, share and customize private images

IBM Cloud
Portfolio Navigator

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Client Initiatives
Accelerate time to
market with

Cloud Platform
Services
Implement PaaS with
Middleware Deployment
and Management
Extend IaaS with
Programming Services

BP IBM Bluemix
BP IBM PureApplication Service on SoftLayer $$
BP IBM Cloud Managed Services for SAP Applications

IBM Cloud Managed Services for Oracle Applications


SAP Lifecycle as a Service
SAP SmartCloud Express

Implement Application
Lifecycle Management
(ALM) and DevOps

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Back

$$ Cloud Seller's comp'd


BP Business Partner Enabled

IBM Cloud
Portfolio Navigator

Make the most


of this tool

By

Implement PaaS with


Middleware Deployment
and Management

Implement Application
Lifecycle Management
(ALM) and DevOps

Pain
Points

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Click
to see related
offerings

By

Capabilities

Brand

Client Initiatives

What ?

Cloud Platform
Services

Extend IaaS with


Programming Services

By

Extends PaaS implementation by integrating with existing datacenter


management and operational tools and processes including those for
monitoring, ticketing, billing, capacity management, CMDB, etc.. Ideally
provides the ability to view and manage all services from a single dashboard.

Client Initiatives
Accelerate time to
market with

By

Business
Benefits

Need to rapidly provision and dynamically adjust to unpredictable


fluctuations in demand.
Dissatisfaction with existing, incomplete integration solutions.
Writing custom code or using complex integration platforms to connect
Cloud and on-premise applications is time consuming, involves lots of
software and requires deep middleware expertise.
Decreased productivity and increased data errors due to need to manually
re-enter data in multiple cloud and on-premise applications.
Unmanaged consumption of Public PaaS Cloud services within
Enterprises.
Security and governance lapses result from this lack of management.
Moving compute resources off site increases both the complexity and time
for support.
Enable companies to rapidly connect their hybrid world of public clouds,
private clouds, and on-premise applications.
Integrate in days only configuration not coding approach.
Reduce integration costs by much as 80% compared to custom code.
increase user adoption and enables companies to maximize the value of
their investments in cloud applications.
Simplify and consolidate integration between on and off-premise compute
resources, allows monitoring of cloud resources, govern how and where
cloud resources are used and ensure proper authorization to use them in
the right place.

IBM Cloud
Portfolio Navigator

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of this tool

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Brand

Client Initiatives

By

Client Initiatives
Accelerate time to
market with

Cloud Platform
Services

BP IBM Cloud Builder Professional


Services (formerly IBM Private
Modular Cloud)

Implement PaaS with


Middleware Deployment
and Management
Extend IaaS with
Programming Services
Implement Application
Lifecycle Management
(ALM) and DevOps

BP IBM Cloud Orchestrator (hybrid Cloud)


BP IBM Cloud Manager with OpenStack
BP IBM WebSphere Cast Iron

Consume PaaS using a


Public or Managed Cloud
Service
Integrate PaaS to support
a Hybrid Environment

Back
BP Business Partner Enabled

IBM Cloud
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Client Initiatives
Business Solutions on Cloud
Gain immediate access
with

Business
Solutions on Cloud
Implement existing
Applications to be
Delivered as SaaS
Implement Cloud Native
Applications to be
Delivered as SaaS
Consume SaaS
Applications and Business
Processes
Integrate SaaS with Cloud
and Enterprise Services

Accelerate the enterprise


transformation by using applications
and business processes which are
delivered from a cloud service in
accordance with a SLA. Requires the
ability to integrate with existing
applications and business processes
as well as with service management
software.

IBM Cloud
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Brand

Client Initiatives

By

Client Initiatives
Gain immediate access
with

Business
Solutions on Cloud

What ?

Implement existing
Applications to be
Delivered as SaaS
Implement Cloud Native
Applications to be
Delivered as SaaS
Consume SaaS
Applications and Business
Processes

Pain
Points

Integrate SaaS with Cloud


and Enterprise Services

Click
to see related
offerings

Business
Benefits

Includes analysis of a non-cloud application to understand the application's


platform requirements (operating system, middleware, code libraries, etc..)
and cloud characteristics (multi-tenancy, service oriented architecture, etc..);
implementation of application modifications to enable cloud services; and
definition of the required cloud infrastructure and platform environment for
the application.

ISVs desire to focus on core competenciesapplication development


and to outsource IT infrastructure.
Increasing costs in development, marketing, sales and support of an
application and/or declining revenues makes current profitability
unacceptable.
Need to migrate an existing product to SaaS but don't know how to adapt
the application.
New business models (such as freemium) required to deliver applications.
Customers need to reduce Capital Expenses (CapEx). Customers
unwillingness to support the infrastructure required to run an application.

Minimize their capital expense (CapEx) investments and maximize their


investments in operating expense (OpEx).
Simpler contracts/pricing, ease-of-use, or other competitive user
experience factors.
Expenditures vary with actual usage of the application.
Businesses have much more flexibility in payment options. Monthly
subscription pricing, reserved capacity pricing, and even traditional
licensing are all options for applications running in the cloud.

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Client Initiatives
Gain immediate access
with

IBM Cloud Development Operations


(DevOps) Assessment

BP
BP
BP
BP

IBM Cloud Orchestrator (hybrid Cloud)


Application Patterns
IBM Security AppScan
IBM Security Network Intrusion Protection System
Virtual Appliance (GV)

Business
Solutions on Cloud
Implement existing
Applications to be
Delivered as SaaS
Implement Cloud Native
Applications to be
Delivered as SaaS

BP IBM PureApplication Service on SoftLayer $$

Consume SaaS
Applications and Business
Processes
Integrate SaaS with Cloud
and Enterprise Services

BP IBM PureApplication System


BP Application Patterns

Cloud Application Assessment

Back
BP Business Partner Enabled
$$ Cloud Seller's comp'd

BP SoftLayer
BP IBM Cloud Managed Services (CMS)
BP IBM High Performance Services (formerly IBM

Platform Computing Cloud Service)


IBM Managed Infrastructure for Private Cloud

IBM Cloud
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Brand

Client Initiatives

By

Client Initiatives
Gain immediate access
with

Business
Solutions on Cloud

What ?

Implement existing
Applications to be
Delivered as SaaS
Implement Cloud Native
Applications to be
Delivered as SaaS
Consume SaaS
Applications and Business
Processes

Pain
Points

Supports the development of applications which leverage cloud-based


capabilities such as massive scalability, loosely coupled application services
(service-orientation) and application-layer built-in highavailability/redundancy, delivered via automatic, elastic scaling of resources.
The applications may include integrated tools and use services provided by
other cloud business processes and applications.

Customers unwillingness to support the infrastructure required to run an


application.
Steadily increasing cost of maintaining applications and their associated IT
infrastructure.
New business models (such as freemium) required to deliver applications.
ISVs desire to focus on core competenciesapplication development
and to outsource IT infrastructure.
Customers want to reduce Capital Expenses (CapEx).

Integrate SaaS with Cloud


and Enterprise Services

Click
to see related
offerings

Business
Benefits

Minimize their capital expense (CapEx) investments and maximize their


investments in operating expense (OpEx).
The expenditures vary with actual usage of the application.
Businesses have much more flexibility in payment options. Monthly
subscription pricing, reserved capacity pricing, and even traditional
licensing are all options for applications running in the cloud.

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BP IBM Cloud Orchestrator ( hybrid Cloud)
BP Application Patterns

Client Initiatives
Gain immediate access
with

IBM Cloud Development Operations


(DevOps) Assessment

Business
Solutions on Cloud

BP IBM Security AppScan


BP IBM Security Network Intrusion
Protection System Virtual Appliance (GV)
)

Implement existing
Applications to be
Delivered as SaaS
Implement Cloud Native
Applications to be
Delivered as SaaS

BP IBM PureApplication System


BP Application Patterns

Consume SaaS
Applications and Business
Processes
Integrate SaaS with Cloud
and Enterprise Services

BP IBM Bluemix
BP IBM PureApplication Service on SoftLayer $$
BP IBM Mobile Innovation in the Cloud

Back

IBM MobileFirst Managed Mobility Services (formerly


Cloud Mobile Managed Services)

BP SoftLayer
BP Business Partner Enabled

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Client Initiatives
Gain immediate access
with

Business
Solutions on Cloud

What ?

Implement existing
Applications to be
Delivered as SaaS
Implement Cloud Native
Applications to be
Delivered as SaaS
Consume SaaS
Applications and Business
Processes

Pain
Points

Integrate SaaS with Cloud


and Enterprise Services

Click
to see related
offerings

Business
Benefits

Allows for the use of applications and business processes which are
delivered from a cloud service in accordance with an SLA. Architectural
considerations include scalability, standardization, user management and
provisioning, data exchange with the SaaS provider, security and
manageability..
Pressure to continuously reduce capital expense or shift capital expense
to operational expense.
Reduce the cost of providing new services while improving quality of
service.
Transition from complex IT environments that require expensive admin to
ensure high quality of service and timely release updates.
Lack of expertise to deploy and support new services.
Become more responsive and innovative.
Immediately integrate new technologies as they become available, without
the cycles and costs associated with manual software installation and
upgrades.
Enable more-efficient use and deployment of IT resources.
Leverage a portfolio of cloud-based services.
SaaS model lower costs and make more predictable and stable the use of
applications.
Eliminate capital expenditure costs and replace with recurring
expenditures based on actual usage of the applicationses.
Enables better end user service and lower service management costs
through self service, automation.
Gain visibility and control over your business processes through simple
and intuitive dasboards that put the business back in the drivers seat.

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Business
Solutions on Cloud

SalesForce Implementation
Services
Workday Implementation Services
Microsoft Dynamics Implementation
services
Smarter Commerce
IBM Smarter Buildings
Maximo

BP
BP
BP
BP
BP
BP
BP

Marketing
Finance
HR
Operations
Supply Chain
Industrial
End User Support

Implement existing
Applications to be
Delivered as SaaS
Implement Cloud Native
Applications to be
Delivered as SaaS
Consume SaaS
Applications and Business
Processes
Integrate SaaS with Cloud
and Enterprise Services

BP
BP
BP
BP
BP
BP
BP
BP

Back
BP Business Partner Enabled

Smarter Process
Smarter Commerce
Smarter Cities
Smarter Workforce
Collaboration
Big Data & Analytics
IT Operations
Internet of Things

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Client Initiatives
Gain immediate access
with

Business
Solutions on Cloud

Provides the ability to integrate with existing enterprise applications and


business processes as well as with services management software and,
potentially, with usage and accounting systems.

What ?

Implement existing
Applications to be
Delivered as SaaS
Implement Cloud Native
Applications to be
Delivered as SaaS

Pain
Points

Consume SaaS
Applications and Business
Processes
Integrate SaaS with Cloud
and Enterprise Services

Business
Benefits

Click
to see related
offerings

Organizations must connect different applications, such as on-premises


and/or SaaS, together and create new business models.
Need to access to internal data resources from mobile devices.
Dissatisfaction with existing, time consuming, incomplete integration
solutions that involve lots of software and require deep middleware
expertise.
Decreased productivity and increased data errors due to need to manually
re- enter data in multiple Cloud/SaaS and on-premise applications.
Security and governance issues when integrating SaaS and enterprise
applications.
Increase business processes reliability and agility.
Help businesses grow by providing API management enabling new
channels to market, ensuring secure access to resources and providing
governance over the usage and consumption of data.
Simplify, enable, and control the use of cloud resources.
Integrate in days only configuration not coding approach.
Reduce integration costs by much as 80% compared to custom code.
increase user adoption and enables companies to maximize the value of
their investments in cloud applications.
Simplify and consolidate integration between on and off-premise compute
resources, allows monitoring of cloud resources, govern how and where
cloud resources are used and ensure proper authorization to use them in
the right place

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Client Initiatives
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with

Business
Solutions on Cloud

SalesForce Implementation
Services
Workday Implementation Services
Microsoft Dynamics Implementation
services
Smarter Commerce
IBM Smarter Buildings
Maximo

Implement existing
Applications to be
Delivered as SaaS

BP IBM WebSphere Cast Iron Live


BP IBM WebSphere Cast Iron Express

Implement Cloud Native


Applications to be
Delivered as SaaS
Consume SaaS
Applications and Business
Processes
Integrate SaaS with Cloud
and Enterprise Services

BP IBM API Management Service and


Back

$$ Cloud Seller's comp'd


BP Business Partner Enabled

API Management $$

BP IBM WebSphere Cast Iron

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Client Initiatives
Cloud Service Provider
Innovate business
models by becoming a

Cloud Service
Provider
Implement IaaS for a
Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services
Implement Storefront and
Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes
Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

Business solutions to accelerate


business process innovation, deliver
business analytics at the point of
impact, and enable collaboration by
creating and linking business
networks

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Client Initiatives
Provides deployment, automation, security, services management, selfservice and billing services for infrastructure services (compute, storage,
networking) that are delivered to end users inside or outside the enterprise
by a cloud service provider.

Innovate business
models by becoming a

Cloud Service
Provider

What ?

Implement IaaS for a


Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services
Implement Storefront and
Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes

Pain
Points

Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

Click
to see related
offerings

Business
Benefits

The resellers business model of selling hardware into large enterprises is


a diminishing business. Resellers need to identify new market
opportunities that maintain their strong client relationships and deliver
value.
IT organizations are looking for technologies that make better use of the
virtualization capabilities built into todays servers and storage.
CIOs and LOB executives are demanding more accurate accounting of the
IT resources that their applications are using.

Creates new business opportunities.


Provide a higher value service to existing clients.
Accelerate the launch of new partner services.
Offer flexible billing models to customers.
Deliver highly scalable, extensible and carrier-grade integrated cloud
service management solution.
Provide a secure multi-tenant and isolated cloud infrastructure.

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Client Initiatives
Innovate business
models by becoming a

IBM Strategy Framework


BP IBM Cloud Enabled Business Accelerator

IBM Smart Business Desktop Assessment


and Planning

BP IBM Cloud Orchestrator (on prem)


BP IBM Security Access Manager

Cloud Service
Provider
Implement IaaS for a
Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services
BP IBM PureFlex System

Implement Storefront and


Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes
Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

Back

BP IBM Cloud Builder Professional


Services (formerly IBM Private
Modular Cloud)

IBM Mobile Virtualization


Services

$$ Cloud Seller's comp'd


BP Business Partner Enabled

IBM Cloud Orchestrator (on prem) $$


IBM Monitoring
IBM Power Systems Service Providers
IBM Tivoli Netcool Performance Manager
IBM Tivoli Netcool Configuration Manager
IBM Web Content Manger (formerly IBM SmartCloud
Content Management)
BP IBM Tivoli Storage Manager for Unified Recovery
BP IBM Endpoint Manager

BP
BP
BP
BP
BP
BP

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Client Initiatives
Provides deployment, automation, security, services management, selfservice and billing services for infrastructure and platform services that are
delivered to end users inside or outside the enterprise as a cloud service
provider.

Innovate business
models by becoming a

Cloud Service
Provider

What ?

Implement IaaS for a


Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services
Implement Storefront and
Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes

Pain
Points

Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

Click
to see related
offerings

Business
Benefits

The resellers business model of selling hardware into large enterprises is


a diminishing business. Resellers need to identify new market
opportunities that maintain their strong client relationships and deliver
value.
IT organizations are looking for technologies that make better use of the
virtualization capabilities built into todays servers and storage.
CIOs and LOB executives are demanding more accurate accounting of the
IT resources that their applications are using.

Creates new business opportunities


Provide a higher value service to existing clients
Accelerate the launch of new partner services
Offer flexible billing models to customers
Deliver highly scalable, extensible and carrier-grade integrated cloud
service management solution
Provide a secure multi-tenant and isolated cloud infrastructure

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Client Initiatives
Innovate business
models by becoming a

IBM Strategy Framework


BP IBM Cloud Enabled Business Accelerator

Cloud Service
Provider

BP IBM Cloud Orchestrator (on prem)


$$
BP IBM Monitoring
BP IBM Tivoli Netcool Performance
Manager
BP IBM Tivoli Netcool Configuration
Manager
BP IBM Web Content Manager
(formerly IBM SmartCloud Content
Management)
BP IBM Tivoli Storage Manager for
Unified Recovery
BP IBM Software Defined Network for
Virtual Environment
BP IBM Endpoint Manager

Implement IaaS for a


Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services
Implement Storefront and
Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes
Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

Back

BP IBM Cloud Professional


Builder (formerly IBM Private
Modular Cloud)

IBM Mobile Virtual Services

BP IBM WebSphere Cast Iron


BP IBM API Management Service
and API Management $$

BP Business Partner Enabled

BP IBM Cloud Orchestrator (hybrid Cloud)


BP IBM UrbanCode Deploy
BP IBM UrbanCode Release

BP IBM PureApplication System


BP Application Patterns

$$ Cloud Seller's comp'd

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Client Initiatives
Provides an highly customizable storefront that includes e-commerce
features (shopping cart, credit-card-payment, etc..) and that allows a cloud
service provider to sell its own services and broker services from other 3rd
party providers.

Innovate business
models by becoming a

Cloud Service
Provider

What ?

Implement IaaS for a


Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services

Pain
Points

Implement Storefront and


Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes
Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

Click
to see related
offerings

Business
Benefits

Integration of complex external services is expensive and too risky


Multiple Bills sent to the customer
Lack of Subscription management
No Single sign on between applications.

Accelerates growth of the portfolio of cloud services


Simplifies integration and reduces risk
Faster time to market for new services
Unifying Cloud Services, Aggregation, Delivery & Management
Decrease cost for enablement of selling, delivering and supporting
services
Provide competitive differentiation
Bundle core services with cloud services enhancing value
Easily create marketing campaigns & promotions triggered by customer
actions
Personalized offers and dynamic content
Flexible, intuitive, and consistent UI
Easily increase visibility of particular catalog categories or items

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Client Initiatives

Parallels (BP)
AppDirect (BP)

Innovate business
models by becoming a

Cloud Service
Provider
Implement IaaS for a
Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services
Implement Storefront and
Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes

IBM Strategy Framework


BP IBM Cloud Enabled Business Accelerator

Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

Back

$$ Cloud Seller's comp'd


BP Business Partner Enabled

BP IBM API Management


Service and API
Management SS

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Client Initiatives
Innovate business
models by becoming a

Cloud Service
Provider

What ?

Implement IaaS for a


Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services
Implement Storefront and
Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes

Pain
Points

Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

Click
to see related
offerings

Business
Benefits

Allows for the rebranding of the interface and services from a 3rd party cloud
service provider with the brand of the Cloud Service Provider. The Cloud
Service Provider manages customer interactions but relies on the 3rd party
for management and delivery of IaaS and, if desired, PaaS services. The
architecture includes integration between the Cloud Service Provider and the
3rd party to manage service levels and delivery
Disruptive competitors drive down profit margins
Legacy systems are hindering ability to rapidly launch new cloud services
Complexity in managing mix of technology assets and processes,
following mergers and acquisitions, impacts customer satisfaction and
operation costs.
Mobility and data services cause an unprecedented growth in data and
network traffic that may lead to poor customer experience.
Empowered customers expect a superior communications experience
anywhere, anytime, on any device
Accelerate Time To Market via white labeling
Rapidly generate new Public Cloud revenue from capture of new customer
cloud workloads, with minimal investment or operating costs.
Simplify delivery of a private labeled public cloud.
Enable fast deployment of new global cloud capabilities to your customers
Provide competitive advantages over other cloud providers.

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By

Client Initiatives
Innovate business
models by becoming a

Cloud Service
Provider
Implement IaaS for a
Service Provider to Deliver
Cloud Services
Implement IaaS and PaaS
for a Service Provider to
Deliver Cloud Services
Implement Storefront and
Service Brokering for a
Service Provider to Deliver
Applications and Business
Processes
Consume Public or
Managed Services to
Resell as a Service
Provider (White Label)

IBM Strategy Framework


BP IBM Cloud Enabled Business Accelerator

SoftLayer
IBM Cloud Managed Services (CMS)
IBM Cloud Managed Backup
IBM Web Mail Cloud (formerly IBM
SmartCloud Content Management)
BP IBM Cloud Virtualized Server Recovery
BP
BP
BP
BP

Back
BP Business Partner Enabled

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One Pagers

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IBM Cloud Enabled Business Model Accelerator


Helping our clients understand Cloud as a business enabler to expand the horizon
of what is possible in business model innovation

Links

Features
IBM.com
Sales Kit
Partner
World

Quick 4 week strategy initiative focused on identifying cloud-enabled business model


innovation opportunities and delivering the following through interviews and workshop with key
stakeholders.
1. High level roadmap of prioritized opportunities for business model innovation
2. Prioritized business model opportunities for immediate focus
3. Strategic & financial analysis and operating model impacts for the prioritized
opportunities 4.Strategic & financial analysis including refinement of scenarios,
competitive analysis, market analysis, Opportunity value analysis, high-level financials
5. Operating model impacts, requirements for changes
6. Business components impacted by new models
7. Cloud technology requirements Partnering / collaboration opportunities

Customer Benefits
Prioritized list of business model innovation opportunities around changing the value
chain, creating new revenue streams or changing product mix, or altering the way a
business operates across its extended enterprise

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IBM Smart Business Desktop


Characterized by thin clients, with higher levels of security and resilience, improved
backup and recoveryand reduced cost and complexity associated with managing
the desktop/laptop environment

Links

Integrating hardware, software and services in an innovative


solution

IBM.com
Sales Kit
Partner
World

Allows clients to create a private cloud that enables internet-based PCs and other
devices to access applications and data through a centrally managed computing
environment
Maintains highest levels of quality and security in accessing critical information
remotely, from any device, anywhere
Helps clients quickly scale their IT infrastructures to address business demands,
while reducing cost and complexity
Helps clients use up to 73 percent less power than traditional desktops and laptops

Available as two different offerings:


Implementation only services
Implementation and Managed services

Customer Benefits

Reduce desk-side support costs by 85-90%


Reduce help desk calls by 20-40%
Reduce OS and application update costs
Easily ensure desktop security and resiliency
Use up to 73% less power over traditional fat client deployments

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IBM Workload Transformation Analysis for Cloud


Provides a quantitative analysis to determine the cost & benefit for migration to
cloud environments

Links
IBM.com
Sales Kit
Partner
World

Workload

Current cost

Cloud target 1

Cloud target 2

Company A SAP1
application

US$6000
per year

Cost per year US$3000, *Difficulty 23

Cost per year US$3000, Difficulty 10

Company A billing
distribution application

US$15000
per year

NO FIT

Cost per year US$6000, Difficulty 30

Company A expense
tracking application

US$2000
per year

Cost per year US$200, Difficulty 80

Cost per year US$1000, Difficulty 3

*Difficulty 1-100; Difficulty equals normalized sum of qualitative difficulty factors for all the software in each image, and then all images in a workload. 1- Easy, 100 - most difficult

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IBM Networking Strategy and Optimization Services


for Cloud Computing
Enable the right balance of network performance, security and flexibility with cost
to support business goals of cloud computing

Links
IBM.com
Sales Kit
Partner
World

Whats New
Applies a maturity model derived from aggregated IBM expertise, sophisticated
software tools and a proven methodology to assess network readiness for cloud
computing
Delivers a roadmap to support a smooth introduction of cloud computing and the
operation of a successful production environment

Features/Business Value
Assesses the networking environment to support the cloud delivery of
applications driven by business objectives
Applies a comprehensive understanding of networking, IT infrastructure,
applications, and end users to establish required updates to the network
Delineates the steps that should be taken to prepare the networking environment

Client Benefits
Informs decisions about network infrastructure required for cloud computing
Avoids costly trial-and-error and delays by identifying potential challenges to be
addressed before implementation
Enables the right balance of networking functionality and cost to support business
goals of cloud computing

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IBM Cloud Advisory Services (formerly IBM Infrastructure


Strategy and Design Services for Cloud Computing )
A composable set of consulting services for helping our clients plan for cloud
adoption, align to business and IT goals, which position IBM as a trusted advisor.

Links
IBM.com
Sales Kit

IBM Cloud
marketplace

Whats New (or New Enhancement/ Business Value)


Updated the offering to show as composable components, creating the following outputs
Business case
Identified cloud opportunities
Architectural decisions
Cloud direction and scope
Governance and organizational impact
Gap analysis
Cloud Design
Prioritized workloads
Cloud Management Framework
Cloud Service Delivery Strategy

Key Differentiators
Displays the cloud journey as a series of outcomes, helping a client understand the
things they need to do to make them successful
IP-based solutions and patent-pending tools to help clients accelerate the business value
Ranked as the market leader in Worldwide Cloud Professional Services by IDC
MarketScape with a broad range of capabilities
Integrated strategy consulting, organization change and business analytics, reflecting
IBM's belief that data is the basis of a competitive advantage

Client Benefits
Clear cloud strategy and business case
Drives innovation by helping clients identify opportunities with cloud and building a
plan and roadmap to transform
Insights you need to make better strategic decisions about your hybrid cloud
environment, roles, governance and management framework

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IBM Data Center & Facilities Strategy Services


Develop a data center approach that optimizes availability, scalability,
recoverability and agility, while minimizing risk

Links

Services and Highlights


IBM.com
Sales Kit
Partner
World

Technology factors now


rank second among
the external forces
affecting business for
CEOs. 60 percent of
them said they are
already experiencing
high levels of
complexity in their
operating
environments, yet less
than half of them felt
prepared for the
increasing complexity
ahead

Data center energy efficiency assessment - Get a comprehensive energy analysis that
prioritizes tactical plans across your data center to help improve efficiency and reduce costs
Data Center Services - Data center services allows you to redirect your focus on core
business objectives.
Data Center Strategy - Multi-site strategy services in support of the number, location and
resiliency of your data centers
Data Center Strategy and Planning Services - Optimize your data center assets with a
comprehensive strategy and plan
High Density Computing Data Center Readiness Assessment - can analyze a data center
facility's capacity to support high density technology and inform a client's next steps for
ensuring adequate power supply and cooling capabilities.

Benefits

Identify suitable location

Optimize energy
management

Determine capacity,
availability and security
requirements

Improve operational
efficiency

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IBM Cloud Development Operations (DevOps)


Assessment
Develop and implement the right industry-driven custom cloud applications to
support your business strategy

Links
IBM.com
Sales Kit

Features
Build custom applications that take full advantage of the benefits of cloud
computing and address industry opportunities for delivering services via SaaS
models
Address the unique requirements of the cloud environment during application
development and deployment
Optimize applications for performance and scalability on cloud infrastructures

Customer Benefits
Realization of industry value through custom
SaaS investments
Optimize cloud-delivered applications for
performance and scalability on cloud
infrastructures
Enable more efficient service delivery while
increasing business agility with cloud
applications
Address security and privacy challenges
inherent in cloud-delivered applications

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IBM Testing Services for Cloud Performance


Testing
Access highly scalable, automated and cost effective performance
testing and execution

Links
IBM.com

Features

IBM Testing Services for Cloud Performance Testing brings together


automation and performance testing tools to significantly reduce the time
required to complete performance testing on targeted applications.

Provides a flexible, innovative and utility-based testing offering that delivers


on-demand performance testing, with predictable, repeatable, and rapid
results

Provides robust, large-scale performance testing services to any enterprise via Public Cloud hosting

Identifies defects earlier in the cycle where they are less expensive to fix

Eliminates performance related bottlenecks

Sales Kit

Customer Benefits

Reduce test cycle time, increases speed-to-market and cost effectiveness of


performance testing

Improve productivity, stability, and ROI related to mission-critical systems

Minimizes risk of performance issues

Reduces overall application development and test cost

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IBM Testing Services for Cloud Application


Virtualization
Shorten release cycles, reduce risks, and eliminate critical development and testing
constraints by virtualizing IT resources

Links
IBM.com

Features
IBM Testing Services for Cloud application virtualization enables clients to:

Sales Kit

Rapidly create multiple virtual test environments customized for each development
and testing team

Provide testing teams with 24/7 availability


for testing as needed without dependencies
on back-end systems and data stores

Provide testing teams the ability to test more thoroughly throughout the life cycle
without worrying about data or service availability

Minimize infrastructure set-up time

Leverage an on demand infrastructure

Customer Benefits

Improve time-to-market through rapid test environment setup, simplified test data
management, and more parallel development and testing efforts

Increase business agility by reducing dependencies on back-end systems and data stores

Improve quality in production because defects are found and fixed earlier in the software
development life cycle

Reduce development and maintenance costs with lower hardware, software and
configuration costs

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IBM Network Integration Services for Cloud


Computing Application and Network Performance
Optimization for Cloud
Creating an application fluent network for your cloud infrastructure

IBM.com
Sales Kit
Partner
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Features
Integrates with servers & VMware to ensure optimization of applications even in an
automated, virtualized world.
Redirects end user application requests to most available servers and storage
Improves the performance and response times of key applications
Reduces CPU utilization requirements
Frees up bandwidth for new applications
Enhances remote access to centrally hosted applications, servers and storage
Improves linkages across data centers and between data centers
Reduces latency to improve the user experience
Reduces or eliminates the need for expenditures on additional bandwidth
Enables efficiencies through consolidation of servers, storage and data centers

Benefits

High performance cloud infrastructures


Reduces CPU utilization
Speeds application performance
Reduces bandwidth requirements for your data center
Alleviation of slow application performance
Offloads TCPIP protocol responsibility from servers
Enables servers to focus on content delivery
Speeds up the rollout time of new applications
Server or data center consolidation
Enables server reduction and consolidation
Enables Data Center consolidations

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IBM Network Integration Services for Cloud Computing


Network Security for Cloud Computing
Providing rigorous network security solutions to help protect the integrity of your
critical business systems and data

Links
IBM.com

Features

Sales Kit

Partner
World

Provides ubiquitous automated security to match your current and future


cloud infrastructure requirements
Helps you comply with standards and regulations while still maintaining
data security
Gives you access to the latest technology trends and research to help you
secure your network from malicious attacks
Helps you achieve a more secure and high-performing network
infrastructure

Benefits

Divides the network into distinct, secure domains, assigns appropriate


levels of security and enforces network access policy while meeting
regulatory compliance across three environmentsVirtual Private Network,
User Access Control and Edge and Core Firewall
Enables intrusion detection, anomaly detection, encryption, remediation and
management, and access to information on the latest security vulnerabilities
and mitigation tactics
Offers a single source for the design, integration and implementation of all
the components necessary for a turn-key network security solution

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IBM PureFlex System


Deliver both simplicity and flexibility

Links
IBM.com
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IBM Cloud
marketplace

Whats New
Simplify Offering Structure for clients
Delivers a new Express starting point while preserving the value of
Enterprise full integration
Simplifies software structure across offerings with flexibility to
configure based on client requirements
Restructured service offerings
Delivers more robust integration capabilities
Easier to scale the Enterprise offering
Improved Flex System Manager integration out of the factory
Redundant switches available in all configurations
Expanded functional capabilities
Adds support for full portfolio of POWER and x86 compute nodes
Enables FCoE networking and improved storage flexibility
Client Benefits
Simplify cloud delivery
Accelerate deployment
Drive efficiency in your IT environment
Flexibility Choice of OS, Virtualization, Networking,
Storage

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IBM PureApplication System $$


Cloud Application Platform on x86 & Power Generation 2 hardware

Links
Whats New:
IBM.com

Improved performance
Lower power requirements
Greater flexibility

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IBM Cloud
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Features:
Simpler datacenter onboarding for Mini configurations, now in a

42U rack
Utilizes the same high performance networking and storage
design as Generation 1 for Mini & Enterprise configurations
Investment protection for Generation 1 clients with ability to add
Generation 2 compute nodes into Generation 1 Systems

Client Benefits:
Up to 10% better price/performance with new Intel and Power

compute nodes for Mini and Enterprise configurations


Up to 2x better price/performance for consolidation & memory
intensive applications on Enterprise configurations, now with 2x
memory per core
Up to

10% reduction in power requirements for Enterprise

configurations, now able to utilize single phase power


$$ Cloud Seller's comp'd

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IBM Monitoring Application Insight


Cloud application performance management for anyone

Links

Whats New (or New Enhancement)


IBM.com
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Provides intelligent visualization and search analytics via the new


Application Performance Monitoring UI
Elastic, automatically grows or shrinks with workloads
Upgrade easily thanks to hot pluggable runtime

Features/Business Value
Easy to get started
Quick install (in minutes) and no configuration
Minimize administration - One time deployment, new workloads
dynamically added
Easily embedded in Virtual Machines for automated deployment
Scalable, Dynamic, Customizable Solution
Just in time monitoring of self-provisioned mission critical
application workloads
Notification supported via e-mail and/or event forwarding
Insight into current application behavior and historical patterns
Proactive Management of the End User Experience
Ensures customer satisfaction with your applications
Improves adherence to performance SLAs
Isolate problems and immediately take action

Client Benefits
Lightweight solution for monitoring performance & availability of your
web-delivered applications in the cloud

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UrbanCode Release
Collaborative release management solution that replaces error-prone manual
spreadsheets and streamlines release activities

Links

Whats New (or New Enhancement)


IBM.com
Sales Kit
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IBM Cloud
marketplace

Schedule events on a single, enterprise release calendar


Environment reservation capabilities to better manage environment usage
across multiple release efforts and activities
Reuse process checklist templates to efficiently plan multiple releases
Support high availability through clustering

Features/Business Value
Collaborative, web based release day planning and execution orchestrate
changes across multiple applications
Manage infrastructure in addition to application changes
Provide real-time status for long production releases
Clear visibility into which versions of each app are in each environment
Enforced quality gates governing advancement into environments

Client Benefits
Reduce errors: Automated
software release
Faster time-to-market:
Automated release with built-in
best practices provides
Compliance and auditability:
Enforced Security and
traceability

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IBM Operations Analytics Log Analysis


(formerly IBM SmartCloud Analytics Log Analysis)
Accelerate problem resolution through rapid analysis of unstructured data

Links

Differentiating Capabilities
IBM.com

Locate component error messages from system, configuration, or software logs via
rapid indexed search

Sales Kit

Isolate issues across various domains including customer session, performance and
system faults

Partner
World

Link support documentation and operations notes dynamically to log/warning messages


or events to resolve problems quickly

IBM Cloud
marketplace

Visualize search results with analytic tools to rapidly perform root cause analysis
Detect service issues in unstructured datasets with built-in expert knowledge on
software components from IBM and/or ISVs

Delivering Business Results


Reduce mean time to repair by identifying and isolating service impacting issues quickly
Resolve problems more efficiently with faster access to all pertinent information
Improve service availability by leveraging expert knowledge of applications and
infrastructure

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IBM Business Process Manager Advanced Pattern


Accelerate your BPM program

Links

Whats New
IBM.com
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New options for installing


New commands and graphical tools for configuring
Administer IBM BPM custom properties
New tools to make migration easier
Support for Express-to-Express migration
New Process Designer web editor
WYSIWYG view of coaches and coach views in the web editor
Build coach views that adapt to different screen sizes

Features/Business Value

IBM Cloud
marketplace

Comprehensive, consumable BPM platform that provides visibility and management of your
business processes
Enables process owners and business users to effectively engage directly in the
improvement of their business processes
Accelerates value with built-in, and best recommended, topologies, and simplified BPM
environment setup
Reduces time with automation for application environment from days to hours
Repeatable deployment with customization and extension
For use with IBM PureApplication System and IBM Workload Deployer

Client Benefits

Accelerate set-up of complex BPM environments for a fast time to value


Focus critical resources on value-add activities for lower total cost of ownership
Expand BPM from program to transformation throughout your company with proven
customization

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IBM Business Intelligence Pattern


Rapid deployment of Business Intelligence enables faster answers to key business
questions

Links

BI workload pattern uses proven practices for deploying


optimized BI environments
Automatically deploy fault tolerant IBM Cognos
Business Intelligence environments with elastic
scaling *
Significantly lower TCO
Reduce IT backlog

IBM Cognos Business Intelligence provides a complete


range of BI capabilities
Query, reporting, analysis, scorecards and
dashboards
Delivering answers to critical business questions
How are we doing?
Why?
What should we be doing?

IBM.com
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IBM Cloud
marketplace

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IBM Mobile Virtualization Services


Cloud based virtual desktops, enabling PCs, thin clients and other devices to access
applications and data through a centrally managed computing environment

Links
IBM.com
Sales Kit
IBM Cloud
marketplace

Integrating hardware, software and services in an innovative solution

Allows clients to create a private cloud that enables internet-based PCs and other devices
to access applications and data through a centrally managed computing environment

Maintains highest levels of quality and security in accessing and delivering critical
information to remote and mobile workers, anywhere

Helps clients quickly scale their IT infrastructures to address business demands, while
reducing cost and complexity

Available as three different offerings:

Strategy assessment and planning services


Implementation-only services
Implementation and managed services

Customer Benefits

Reduce desk-side support costs by up to 85-90%

Reduce help desk call volume by 20-40%

Reduce OS and streamline application delivery costs

Easily ensure desktop security and resiliency

Use up to 73% less power over traditional fat client deployments

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IBM Application Performance Diagnostics


Identify the root cause of performance issues, not just the symptoms

Links

Whats New (or New Enhancement)


IBM.com
Sales Kit
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IBM Cloud
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Installation in under 30 minutes


Lightweight enough to be quickly deployed in pre-production or
production environments
Simple visualization down to deep dive in the APM UI, making it
easier to use that data to resolve issues

Features/Business Value
Monitors the health of the application server to determine if the
problem is with the server or the application
Identify potential hot spots within the application and drill down
quickly in context to method level performance details
Analyze performance of application code response time and
CPU time broken down to the method level

Client Benefits
Helps optimize performance of WebSphere Application Server
and WebSphere Portal applications
Find and resolve problems faster with a new UI that guides you
to the source of the problem
Obtain value quickly and painlessly so that you can focus on
what matters

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IBM Endpoint Manager


IEM solution expands to include virtual desktop, server automation and cloud

Links

Policy based automation across physical and virtual endpoints including


Cloud and virtual desktops
IBM.com

Whats New (or New Enhancement)


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IBM Cloud
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Virtual desktop delivery


Advanced server automation
Cloud patching

Features/Business Value

Reduce desktop TCO through virtualization


Delivers multi-tier apps fasters with higher quality using Server automation
Reduce time and cost of cloud patch cycles

Client Benefits

Single UI and infrastructure for management


Same proven tools used for physical endpoints can now be leveraged in
cloud/ virtual environments

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IBM Platform Cluster Manager Advanced Edition


Create a private multitenant Analytics and HPC cloud by deploying multiple
physical and virtual clusters

Links
IBM.com

IBM Platform Cluster Manager Advanced Edition combines infrastructure

Sales Kit

management and self-serve cluster provisioning to create a secure multitenant


and elastic analytics and high performance computing (HPC) cloud

Partner
World

Key Capabilities

Enables the rapid deployment of multiple heterogeneous analytics


and HPC clusters
IBM Cloud
Creates a secure multi-tenant environment
marketplace
Dynamically grows and shrinks cluster size
Provisions physical (bare metal) and virtual machines
Automated intelligent runtime policies
Self-service cluster delivery and administration

Benefits

Consolidate clusters to create a shared cloud infrastructure


Fast time to full system readiness
Single interface for integrated management & monitoring
Reduces time to full user productivity
Reduces IT costs with gains in infrastructure utilization

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IBM Service Delivery Manager (ISDM)


A pre-integrated software stack, deployed as a set of virtual images, that automate
IT service deployment and provide resource monitoring, cost management, and
high availability of services in a cloud.

Links
IBM.com
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IBM Cloud
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Benefits of IBM Service Delivery Manager

Leverage existing hardware - allows businesses to leverage


existing hardware while reducing capital expenditures and
generate greater ROI

Improved time to value - Reduces the amount of integration


work required to deploy a cloud by offering a pre-bundled
and integrated service delivery software stack

Accelerated deployment - Automated image deployment,


cross connection and activation of components. Allows
clients to shorten deployment times.

Reduce complexity - Self service, standardization and


automation simplify use and minimize errors

For existing customers only!


For new customers go to IBM Cloud Orchestrator (hybrid Cloud) or
IBM Cloud Orchestrator (on prem)

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IBM SmartCloud Virtual Storage Center


Unleash the power of analytics to optimize storage. Control the overall cost of
storage while delivering enhanced, more flexible services

Links

Whats New
IBM.com

Service Class option for VMware and OpenStack can dramatically


simplify storage provisioning

Sales Kit

ITG White Papers comparing Storage TCO using IBM, EMC, and
VMware storage management tools

Partner
World
IBM Cloud
marketplace

Key Differentiators

First storage management solution for OpenStack

Up to 72% lower storage TCO than EMC.

Up to 35% lower storage TCO than VMware tools

Client Benefits

Can significantly reduce the per terabyte cost of storage while still
meeting service levels, with analytics driven data management
Turns existing storage into cloud storage, by adding a virtualization
layer that supports OpenStack, VMware, and optional self-service
portal
Standardizes advanced data protection across storage systems
(snapshot management, remote mirroring, stretched clusters)

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IBM SmartCloud Storage Access


Enables private cloud storage service

Links

IBM SmartCloud Virtual Storage Center is a storage management solution and a server
virtualization platform offering flexibility, automation, enhanced usability, and better application
orientation that reduces IT costs.

IBM.com

Key Differentiators

Key Competitors:
EMC Mid-sized organizations will find the EMC software stack too complex and costly. VSC
is priced right and much easier to use
VMware VSC manages the entire storage infrastructure, virtual and physical, not just the
Partner
VMware infrastructure
World
Dell Compellant, NetApp OnCommand VSC enables automated management of complex
functions, standardized storage services, and transparent volume migration
IBM Cloud
marketplace Note: Most competitive solutions are sold in piece parts addressing only part of the customers
needs.
The key differentiators for IBM are single license entitlement, heterogeneous support for
advanced functions, and automated storage tiering capabilities.

Sales Kit

Client Benefits
Lower Total Cost of Ownership: Tiered storage optimization significantly reduce the per
terabyte cost of storage. Up to 72% less than EMC (enterprise) and up to 35 % less than
VMware (midsize)
Ease of Use: One single dashboard for the entire storage infrastructure . Simplified alert and
threshold management, custom reporting. cloud APIs, optional self-service portal. No rip and
replace required, complementary to VMware environments
Better service quality
Risk Mitigation: Reduces errors. Standardized advanced data protection capabilities reduce
downtime and the risk of data loss

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IBM Solution Edition for Cloud Computing (System z)

Overview
IBM.com
Sales Kit

By infusing enterprise private clouds with security, centralized manageability, scalability and
multi tenancy, IBM z Systems provides businesses with increased agility to move quickly in
highly competitive environments by activating and retiring resources as needed allowing you to
manage infrastructure elements in a dynamic way and to move workloads for more efficiency
while seamlessly integrating into traditional computing environments.

Benefits/value proposition
Partner
World
IBM Cloud
marketplace

The ability of cloud computing to move beyond islands of infrastructure, applications and data
can provide the broad reach and access necessary to reduce management complexity and
expense. Implementing a private cloud on IBM z Systems can speed time to value for new
services, improve ROI, and will also provide:

Advanced automation and optional monitoring which dramatically speeds new service
provisioning (measured in minutes) and reduces datacenter operations costs

A single management platform capable of deploying virtual environments on x86, Power,


Linux on IBM z Systems, with VMWare, KVM, Xen, PowerVM, and z/VM

Instant cloud capacity growth on demand with a pay-as-you-grow model

Competitive differentiation
Great economics. Save up to 70% on acquisition costs and boost staff productivity by up to
70% compared to virtualized x86 alternatives.
Massive scalability and availability. z/VM supports up to a thousand virtual machines
depending on workload)
The industrys most secure platform (EAL 5+ security certification) that protects customer
and corporate data in a shared cloud infrastructure

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IBM PowerVC (Virtualization Center)


Simplify the management of virtual resources in your Power Systems environment
Whats New (or New Enhancement)

Links
IBM.com
Sales Kit
Partner
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IBM Cloud
marketplace

New Device support Storage EMC, IBM xiv, HDS Switch - Cisco
Support for managing IBM i LPARs
Support for importing existing KVM VMs
3rd Party Supported OpenStack drivers
Scaling Improvements
Support for managing SLES v12 and Ubuntu v14 VMs
IP Pooling Automation
Support for IPv6

Features/Business Value
Broader devices supported for PowerVC management
Larger configurations supported for management
More management coverage for Linux distributions
Additional support for networks and automation of network deployment within PowerVC

Client Benefits
Improve resource utilization to reduce capital expense and power consumption
Increase agility and execution to quickly respond to changing business requirements
Increase IT productivity and responsiveness
Manage scalability without adding complexity
Dynamically adjusts workloads to ease burden on systems management

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IBM XIV Storage System


Powerful, virtualized, easy-to-manage, cloud-agile enterprise storage

Links

IBM XIV simplicity drives speed and efficiency


IBM.com
Sales Kit
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IBM Cloud
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Grid scale architecture automatically handles optimal data placement


Intuitive interface and automated management
Scales far, fast and with ease, handling massive loads of data
& diverse workloads with minimal operator intervention
Virtual infrastructure enables rapid provisioning of new services in minutes
Enabled for OpenStack for choice and flexibility

IBM XIV resiliency delivers continuous operations


Grid scale architecture delivers full redundancy, fast disk rebuild capability and uninterrupted
access to data
Resilient performance, XIV handles unexpected workload surges better than any other
storage
Ability to predict and mitigate failure through self-healing
Tune-free scale with robust mobility and automated volume migration across XIV systems
At rest data encryption for enterprise-class security and privacy

IBM XIV predictability guarantees service levels


Grid scale architecture accommodates any workload anytime with guaranteed SLAs and
predictable performance
Self-tunes and auto configures
Seamless integration across choice of hypervisors and OS
Self-service or automated provisioning of storage capacity

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IBM Storwize Family


Storwize software defined storage family delivers lower cost, more efficient
replication, greater flexibility, new VMware capability

Links
Whats New (or New Enhancement)
IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

Improve data security with new data at rest encryption for all Storwize V7000
and V7000 Unified drive types
New 6TB NL-SAS drives allows to store up to 1.5PB raw capacity in single
Storwize V7000 or 6PB in clustered system (up to 30PB with compression)
at approximately 10% lower $/GB drive cost
16Gbps Fibre Channel supported on Storwize V7000 [Unified] and SVC
which enables use of next generation Fibre Channel SANs
2X faster SVC and Storwize Real-time Compression

Features/Business Value
No compromise remote replication with integrated networking optimization
Reduce space and costs by storing 50% more data the same amount of
space in Storwize
Reduce administrative costs up to 60%

Client Benefits
Reduced storage cost
Improved efficiency with simplified block storage environments
Greater flexibility: buy as you grow

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IBM Storwize V7000 and V7000 Unified


Storwize V7000 and V7000 Unified are focused on providing the most efficient
midrange storage

Links
IBM.com
Sales Kit
Partner
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IBM Cloud
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Whats New / Enhancement


Improve data security with new data at rest encryption for all Storwize
V7000 and V7000 Unified drive types
New 6TB NL-SAS drives allows to store up to 1.5PB raw capacity in single
Storwize V7000 or 6PB in clustered system (up to 30PB with compression)
at approximately 10% lower $/GB drive cost
16Gbps Fibre Channel supported on Storwize V7000 [Unified]

Client Benefits
Infrastructure simplification from greater consolidation including block and
file
Cluster new and existing Storwize V7000 systems for simple management,
reuse of existing assets, and seamless scalability
No compromise remote replication with integrated networking optimization
Reduce space and costs by storing 50% more data the same amount of
space in Storwize
Reduce administrative costs up to 60%

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IBM WebSphere Cast Iron


Provide Rapid Cloud Integration
Whats New (or New Enhancement)

Links
IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

Advanced Logging features


Advanced Security & Encryption capabilities
Platform enhancements
Connector enhancements
New connectors : Oracle EBS & ServiceMax
Enhancements: Domino, SAP, JDE, http, WebServices, Force.com Bulk API, DB

Features/Business Value
Connect Cloud and on premise applications in days
Provide pre-configured integration solutions
Use no coding" approach to solve the entire lifecycle of integration needs.
Support OAuth2.0 and SAML for supporting latest cloud authentication models and single sign
on solutions.
More granular control of user privileges and segregation of management activities and views
Support for logging all user activities
Offer template integration processes (TIPs) and connectors that can help customers more
quickly integrate with Industry Solution products

Client Benefits
Helps optimize performance of WebSphere Application Server and WebSphere Portal
applications
Find and resolve problems faster with a new UI that guides you to the source of the problem
Obtain value quickly and painlessly so that you can focus on what matters
Improved security
Choice of integration options through Cast Iron MSPs

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IBM Order to Cash with ARCollect


Advanced Collections and Dispute Management capabilities, streamlined to enable
end-to-end, cross-ERP, business and company Accounts Receivable analytics and
operations. Tech-infused business processes with strong workflow, audit
management and analytics capabilities

Links
IBM.com

Whats New
Sales Kit
IBM Cloud
marketplace

Multi-faceted strategies with flexible timing and concurrence


Dynamic treatment schedule re-positioning based on customer behavior patterns
Streamlined Performance and Availability
Improved User Interface
On Demand Platform Scaleability
Improved Multi-Entry import and export integration pointsntly managing objects, accessed
across distributed locations.

Features/Business Value

Choice of 3 business packages


Flexible user
Option to add multiple blocks of persistent storage
Network isolation options (e.g. VPN/VLAN)
Premium support options as a supplement to forums

Client Benefits

Improved DSO through proactive collections


Increased accuracy in internal and external communications through robust workflow
Reduced Operating Costs
IT costs related with development and test as well as infrastructure
Shift capital expense to operating expense freeing budget for transformational projects
Corporate wide view of credit risk and outstanding debt, cross-ERP
Reduced end-to-end debt cycle times and reduce time-to-market

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IBM SmartCloud Service Delivery for Electronics


Fully integrated, scalable cloud-based service delivery infrastructure to help consumer electronics
companies enhance customer experience by deploying new business models with a service
delivery infrastructure to support bottom-line growth

Links
IBM.com

Provide innovative services faster while driving revenue

Sales Kit

New, common cloud-based infrastructure to support device


management and value-added services

IBM Cloud
marketplace

Enables a variety of devices to connect


Faster time-to-market and improved flexibility
Lower costs, infrastructure, maintenance,
development

Features/Business Value

Pay-per-use model that scales more directly with


client revenue model
Enhances customer service by enabling delivery of near
real-time tailored content and provide new value for clients

Client Benefits

IBM provides deep industry expertise and business process


innovation
Gain competitive advantage with end-to-end services and
global delivery

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IBM Payment Systems


Hosted payment gateway service

Links

Definition:
IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

Payment systems is a hosted payment gateway service that provides a single, consistent interface
for global payments processing with a set of merchant integration tools backed by a highly skilled
application services and delivery team.
This solution helps clients realize significant cost savings, achieve PCI data security compliance,
reduce complexity, and increase flexibility and negotiation power.
The easy-to-use, customizable interface can provide access to a range of payment methods and
services, with additional benefits that can deliver optimal value to clients and their customers.

Business Objectives:
Capture more profit by reducing fraud losses, checkout abandonment, and interchange fees
Provide increased flexibility and negotiation power with a bank-independent solution
Protect customer data and support regulatory compliance with a security-rich environment

Project On-Ramps:
Single payment processing platform servicing e-commerce, m-commerce, and contact center
channels
Transaction-level tracking and settlement supports multi-channel retailing (buy on-line, return instore)
Payment types perfectly suited for B2C payment receipt credit card, debit, auto debit, PayPal .
Consistent payment options available via mobile devices for m-commerce and mobile bill
payments
Virtual terminal for payments from contact centers
Interfaces with retail store gateways for card-present transactions (*roadmap item, current
interface to client switches only)

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IBM End User Support Service Desk Direct


Simplify end-user support with our managed service desk solution

Links
Overview
IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

Increasing workforce mobility and advanced devices are straining your IT infrastructure,
leaving your IT staff unable meet new support standards. You need a cost-effective service
desk to address incidents quickly and keep end users productive.
IBM Smart Business End User Support service desk direct offers you a rate-carded,
managed service on the IBM Cloud, with incident and problem tooling, global agents and
IT Infrastructure Library(ITIL) best practices to help you maintain service levels.

Highlights
Simplifies and centralizes support with rate-carded, hosted service desk
Helps drive end-user support costs down by reducing call service times and using global
resources
Facilitates faster diagnosis and resolution of IT incidents and service requests with IBM
expertise and best practices

Benefits

Simplifies and centralizes support with hosted service desk


Helps drive end-user support costs down
Helps drive higher first-call resolution
Helps deliver consistent worldwide support

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IBM End User Support Service Desk Ticketing


Achieve higher service desk incident and problem resolution at lower
cost

Links

Services and Highlights


IBM.com

Sales Kit

Partner
World

IBM Cloud
marketplace

Hosted service management solution in an IBM


Cloud Computing environment
Tracking and management of Service Requests
Incident and problem management with a costeffective managed approach
Rapid diagnosis and resolution of IT incidents and
service requests
Predictable pricing with Software as a Service and
subscription based pricing

Benefits

Enables higher resolution of incidents and


problems at first contact

Leverages state-of-the art infrastructure and tools


without having to manage them

Lower end-user support costs

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IBM Blueworks Live


Collaborative process modeling in the cloud

Links

Whats New
IBM.com
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IBM Cloud
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Viewer navigation enhanced to include Spaces


Improved control over artifact visibility
Alternative Start events allow multiple Start events to be added to a
process blueprint
Support for IE10 & Visio 2013 import

Key Differentiators
Team collaboration out of the box
Easy to get started, powerful enough to model your most complex
processes
Shared repository ensures users have the latest version of process
and decision models

Client Benefits
Simple Free 30-day trial, order on the web
Fast No software to install, very little training required, log on and
get started
Collaborative Designed for business users. This fun and
interactive tool makes it easy to capture processes and decisions in
a common environment rather than in a document on someones
computer. Built-in collaboration tools makes it straightforward to
work with colleagues across disciplines and geographies

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IBM Business Process Manager on Cloud


Rapidly design, deploy and optimize process applications in the cloud

Links

Whats New (or New Enhancement)


IBM.com
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Flexible SaaS monthly subscription (rental) option


Same full BPM capabilities as on-premise IBM BPM
Application flexibility allowing content deployment both on-premise and in the cloud
Standardized BPM configuration that supports development, testing, or production
IBM managed BPM environment and cloud infrastructure
24/7 product support

Features/Business Value
Tooling and run time for process design, execution, monitoring and optimization
Instant collaboration and real-time visibility through analytics to reinvent business
processes
Seamless integration of business processes with Systems of Engagement and Systems of
Record to drive continuous insights into business operations

Client Benefits
Ease of design and deployment of process applications through an integrated design
time experience.
Governance through an integrated environment that scales smoothly from initial project to
enterprise-wide program.
Visibility through a business-led change design.
Greater collaboration between business and IT through a unified, model-driven
environment.

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IBM Digital Analytics


IBM Digital Analytics provides marketers with answers and understanding for
increasing return on marketing investments

Links
IBM.com

Delivers a more seamless customer experience and reduces IT


overhead associated with acquiring, consuming and executing on
digital data

Sales Kit

Whats New (Enhancement)

Partner
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IBM Cloud
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DDX 3.0 adds new certified partners and privacy controls


Productization of the Standard Data Export function
New metrics and verticals for Benchmark tool
Click attribution metrics support for Explore
Enhancements to Enterprise Analytics tool

Features/Business Value

The ability to deliver a superior customer experience relies on a lean


digital marketing infrastructure that is easy to maintain, which IBM Digital
Analytics delivers.

Client Benefits

Delivers a platform that reduces development cycles and IT


management of analytics and associated partners

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IBM Social Media Analytics (formerly

IBM Digital Analytics for

Social Media)
Analyze social media data to improve business outcomes
Whats New (or New Enhancement)

Links
IBM.com
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Demographic analytics with ability to track geo-specific changes and unravel new
markets
Extended discovery capabilities to identify what your client may not know
Influencer analytics for key author analysis
Geographic analysis for regional unique insights
Behavioral analytics to identify users, detractors, influencers, and recommenders to
track brand and reputation management
Easy-to-use standard charts that can be easily edited by business user
Intraday updates for near real-time analysis

Features/Business Value
Analyzes billions of social media comments
Provides customized results in configurable charts and dashboards

Client Benefits
Grow your business by understanding consumer sentiment and evaluating the
impact of marketing campaigns.

Make better decisions and strategies across a wide range of functional areas.
Improve the customer experience by responding quickly to issues and requests

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IBM Risk Service on Cloud (formerly IBM Algo Risk Service on Cloud)
A multi-strategy financial risk management platform hosted by IBM

Links

IBM.com

Dedicated client production and


data Environments

User-defined Instrument
modelling (including third party
models)

Sales Kit
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Configurable scenario
generation

Multiple data sources at client


discretion

Custom user-defined
aggregations

Application customisation

A dedicated support group,


portal and Service Level
Agreement (SLA)

Client 1

Data 1

MtF1

Client 2

Data 2

MtF2

Internet

IBM Cloud
marketplace

A secure, web-enabled
interactive user interface

Client 3

Data 3

MtF3

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IBM Marketing Operations on Demand


All the features and benefits in a secure hosted environment that leaves marketers
free to improve accountability and productivity by communicating with customers
and visitors more effectively

Links
IBM.com
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Services and Highlights


Comprises on demand innovative solutions designed to help businesses improve the
efficiency, execution and measurability of their marketing operations :

Interactive Marketing On Demand : A solution that combines analytics,


email, and web personalization in one intuitive, on-demand application.

NetInsight On Demand : A next generation Web analytics solution, enabling


a marketer's entire organization to take full advantage of insights from
customers' Web site behavior.

Search On Demand : A flexible tool that manages and optimizes paid search
campaigns across all major search engines

Marketing Operations On Demand : A rich set of capabilities that create


visibility and enhance productivity with a turn-key marketing resource
management solution

Benefits

Eliminate the cost, complexity and delay previously required to integrate


analytics, email, and web personalization

Increase speed and responsiveness of Web marketing strategies by answering


questions about site performance quickly and easily

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IBM Email Optimization


Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on
Cloud

Links

Whats New
IBM.com
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Enhanced support for Firefox 4 and IE 8 browser specific rendering enables


marketers to ensure the customers browsing experience post click and
optimize their email for browsers specific nuances.
Enhanced support for todays leading mobile handsets and operating systems
including Android 2.2 Froyo OS support gives marketers the greatest insight
into todays leading mobile handsets used by consumers around the world to
read and interact with digital marketing.

Business Value
Optimize email and landing pages across the most popular and prolific web
browsers
Optimize email for todays leading mobile devices to ensure cross channel
success as email is read across mobile, web and desktop channels
Remediate rendering problems before sending email to customers thereby
protecting your brand

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IBM eMessage
Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on
Cloud

Links
IBM.com
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Enabling marketers to create and send highly targeted and personalized email
communications leveraging IBM eMessages best-in-class campaign
management and segmentation engine. IBM eMessage delivers more effective
stand-alone campaigns, as well as integrating email and mobile into crosschannel marketing strategies.
Whats New
Attachments and bar codes for transactional messages enable marketers to follow
through the sales life cycle and deliver information such as event tickets, receipts,
itineraries and other digital materials

Business Value
Extend emails value by delivering rich content through the use of attachments
in transactional email
Send interactive content to the inbox through industry standard bar codes
empowering customers to print and use that content elsewhere

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IBM MobileFirst Collaboration Services


Improves enterprise employee collaboration for greater productivity and faster
decision making

Links

Overview
IBM.com
Sales Kit
IBM Cloud
marketplace

IBM MobileFirst Collaboration Services provides productivity solutions including voice, video,
email, instant messaging and social business to enable mobile employees to effectively
exchange information, locate experts, and become more productive
IBM MobileFirst Collaboration services provides solutions for three Unified Communications
and Collaboration platforms: 1. IBM SameTime Unified Telephony supported by Unify (on
IBM Cloud via SoftLayer (formerly IBM SmartCloud Unified Communications Dedicated),
IBM Hosted or dedicated client premise), 2. Microsoft (on IBM Cloud via SoftLayer through
Silversky), 3. Cisco (IBM Hosted or dedicated client premise)

Key Differentiators
Brings together a range of capabilities to provide a truly end-to-end mobile collaboration
solution
Proven structured delivery method, with broad and deep expertise in designing and deploying
unified communications and collaboration solutions
More than a decade of experience delivering mobile solutions both externally and
internally with hundreds of clients, and hundreds of thousands of devices managed worldwide

Client Benefits
Provides for the immediacy of communications and collaboration for enterprises across their
organization for greater productivity and faster decision making
Enables enterprises to derive more demonstrable business value from their unified
communications and collaboration solution, optimizing how employees interact with
colleagues, customers and business partners
Reduces operational and capital expenses as well as mitigating risk by delivering the
solution as a service with a predictable monthly fee, helping enterprises avoid up-front
capital investments and ongoing expenses for unified communications and collaboration
systems

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IBM Digital Marketing Optimization


New digital marketing optimization capabilities

Links
IBM.com

Enables organizations to continuously analyze and measure the impact of their marketing
programs (web, email, display ads, search advertising, social, mobile) and optimize their
marketing spend by leveraging critical customer insight to provide highly personalized content
and personalized offers across a wide range of marketing interaction points that will improve
conversions and build long-term customer loyalty.

Whats New
Sales Kit
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New Multichannel Analytics enables marketers to perform advanced segmentation and


automate marketing campaigns based on multichannel customer data
New APIs extend real-time recommendations capabilities to all channels including social,
mobile, email, and display ads to increase marketing ROI.
New industry leading A/B Testing capabilities enable search marketers determine the most
cost-effective search terms and associated ads to stratify and grow visitor acquisition.

Business Value
Track customers and online visitors to understand how they interact with brand over time and
across all digital interaction channels
Increase direct and indirect revenues (5-20%) by identifying and targeting new prospective
customers with personalized offers across all digital channels
Allocate marketing investments based on the relative performance of each marketing
channel and how changes to the marketing mix affect downstream conversions and
revenues
Grow marketing ROI by automating personalized programs and offers across email,
advertising, search, mobile devices and social media
Maximize the lifetime value of each customer by identifying and automating up sell, cross sell
and retargeting programs (AOV - average order value; lifetime value of customer)
Uncover new opportunities for growth by leveraging competitive intelligence about the
performance of industry peers and competitors

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IBM Sterling B2B Cloud Services


A secure, public cloud environment, used to broker intra- and inter-enterprise
commerce messages

Links

What does it offer?

IBM.com
Sales Kit

Services based architecture


Over 20 standards based connectivity options
Pre-established community of over 310,000 enterprises
worldwide
Solutions for large, medium and small businesses
Global support and managed services options

What services can be delivered in the cloud?

Partner
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IBM Cloud
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Global Connectivity Services


Services that allow clients to connect and transact
business with partners worldwide
Transaction tracking and management
Integration Services
EAI and B2B integration to enable a multi-enterprise
global B2B infrastructure
Managed by the client or as a cloud managed service
Community Services
Community on-boarding and expansion services
Small partner enablement services
Process Solutions
Supply Chain Visibility
Data Synchronization

What payment options are available?

Typically multi-year contracts


Pay-as-you-go option (per partner/message/file/message size)
By service delivered
All-in monthly rates

IBM Client Benefits:


Improved efficiency through
value chain synchronization
and transaction
management
Increased flexibility through
a context based cloud
service enabling an always
on global community
Improved business
execution through state
based management and
end-to-end monitoring
Resulting in:
Decreased total B2B
costs
Reduced supplier
costs
Accelerated time to
market

Acquired access to
global markets
Improved customer
service

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IBM Sterling Transportation Management System


A collaborative cloud-based transportation carrier management solution which
enables companies to optimize and transform all their inbound and outbound
transportation processes

Links
IBM.com

Whats New

Sterling TMS expands its market presence into Western


Europe and Latin America
New global, leading-edge transportation management
capabilities in the cloud

Sales Kit

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Features/Business Value

IBM Cloud
marketplace

Connected to a logistics network with over 14,000 carriers


and 29,000 suppliers
Fast implementation times - Customers quoted receiving ROI
within 3-6 months
Accurately compare and measure cost and execution
performance against a network of nearly 150 shippers

Client Benefits

Reduce transportation costs through improved load planning,


routing and mode selection
Raise service levels by providing real-time visibility into
shipping processes
Improve on time delivery through better collaboration with
carriers, suppliers, and customers

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IBM Sterling File Transfer service


New trading partner collaboration capabilities for Smarter Commerce on Cloud

An alternative to on-premise software, this cloud service for filebased business interactions with trading partners allows clients to
manage a single, secure , reliable connection to the cloud to reach
partners without the capital expense associated with on-premise
software or the operational impact on IT staff.

Whats New
IBM Sterling File Transfer Service A net new offering opening up
new channels relevant to MFT and B2B - Secure & Reliable B2B File
Transfer: Send large multi GB files to business partners with a secure
and reliable service

Business Value

Reduce IT operational and infrastructure costs with secure cloudbased file transfers
Reduce B2B file transfer complexity with tools & services to
support and manage trading partners
Grow your business by leveraging scalable B2B file transfer
infrastructure and support services

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IBM Sterling Configure, Price, Quote on Cloud


New e-commerce capabilities for Smarter Commerce on Cloud

Links
IBM.com

Enables enterprises to offer product information across field sales


channel and provides users the capability to accurately configure,
price, quote, and order complex products and services.

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Whats New

Complex B2B Selling with Configure Price Quote and


Field Sales enablement delivered as-a-Service
Customers can enable Field Sales and partners to create
quotes for complex configurable products on a self
service basis and automate the quote approval workflow.
Web Analytics by Coremetrics

Business Value

Delivers the power of an enterprise-class solution with best in class


configuration and quote approval workflow management capabilities to
new markets:
Communications and Media
Mid-market opportunities

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IBM Sterling e-Invoicing


Reducing the risk, cost and complexity of global electronic invoicing

Links
Services and Highlights
IBM.com

Automating both buyer and supplier electronic invoice processes in


accordance with country-specific tax regulations

Complying with electronic invoicing tax regulations

Multi-country, cross-border e-invoicing

Sales Kit
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Benefits
Reduce the risk of non-compliance with tax regulations through secure
signing and validation services and transparent auditing

Reduce costs through the automation of manual invoice processing, archiving


and auditing

Simplify the technology management requirements of delivering


crossborder electronic invoicing, with a choice of on premise or on demand
deployment

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IBM Intelligent Operations Center for Cloud

Provides a city operations command center view and event visualization console
delivered as a subscription service. This allows cities to aggregate events and
data from across departments and agencies , anticipate issues and to better
deliver services. The SaaS model allows customers to quickly get started, since
there is no hardware to procure or installation services to contract.

Whats New (or New Enhancement


Leverages IBMs SmartCloud delivery platform to provide cities of all
sizes value. Service can be hosted in 6 different WW datacenters, with
full security, VPN

Features/Business Value
Providing improved citizen services to cities of all sizes

Client Benefits

Provide visibility across different operational silos


Enable faster decision-making and resource management
Limited budget for capital expenditures

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IBM Intelligent Transportation on Cloud


IBM Intelligent Transportation increases situational awareness, analyzes traffic
performance, and centralizes management of traffic operations to enhance the
travel experience

Links
IBM.com
Sales Kit

Whats New (or New Enhancement

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IBM Cloud
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IBM Intelligent Transportation on Cloud now offers integration with IBM Intelligent Video
Analytics for importing traffic data
Capabilities to help traffic operations managers:
Capture traffic data through the power of video analytics
Support for a programming model that makes it easier for system integrators to create a
customized transportation operation solution by:
- Integrating a variety of data sources
- Sharing data with external applications, such as websites, mobile application
platforms, or other transportation applications

Features/Business Value

Providing improved citizen services and transportation services to cities of all sizes
Lower up-front costs
Faster time to value
More predictable costs

Client Benefits

Provides real-time visibility and enables advanced analysis by consolidating traffic and
road data capture systems
Accelerates incident response by increasing situational awareness across the entire
transportation network I
improves citywide traffic planning and management even where infrastructure is
constrained and expansion is not an option

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IBM Predictive Analysis (formerly IBM SPSS Decision Management


as a Service)
Deliver accurate, high-value, high-volume decisions at the appropriate point of
customer interaction

Links
IBM.com
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Whats New

Predictive Analytic platform based upon SPSS Decision Management


Capability including:
Monthly subscription includes server software, installation, infrastructure hosting
and management no limit on number of users
Tiered pricing based only on storage requirements

Quick Start Consulting Option


Up-front data prep consulting services with pricing
built into first years subscription
Assists client with implementation of data, model building,
and rules into DM framework
100% Remote delivered, based on 6 weeks of consulting

IBM Cloud
marketplace

Features/Business Value

Subscription-based billing reduces s/w acquisition costs


Faster time to implementation with no h/w acquisition and maintenance
costs
Scalability - enterprise can seamlessly scale their predictive analytics in
correlation with business requirements

Client Benefits

Empowers the business user no Statistics Ph.D. required


Facilitates cloud resident data model closer to the data

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IBM Planning and Analysis on Cloud (formerly IBM


Cognos TM1)
Planning, budgeting, forecasting, analysis and score carding software on the Cloud

Links

Whats New (or New Enhancement)


IBM.com
Sales Kit
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IBM Cloud
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Cloud based deployment on SoftLayer


New version of IBM Cognos Analysis for Microsoft Excel
Mobile access to IBM Planning and Analysis on Cloud (formerly IBM Cognos TM1)
planning applications
Improved user efficiency and productivity through dramatic improvements in query
performance

Features/Business Value
Powerful software to collaborate on sophisticated plans, budgets and forecasts
Model and track metrics with integrated scorecards and strategy management
Flexible modeling for the most complex planning and analysis models using a guided
modeling environment.
Engagement with more users from across the organization in high-participation
planning

Client Benefits
Low cost of entry and a lower total cost of ownership compared to the on premise
version of IBM Planning and Analysis on Cloud (formerly IBM Cognos TM1)
Significant reduction of capital expenditures.
Reduction in IT expense compared to any on premise solution.
IBM to manage and execute upgrades to the newest releases.
Availability of access to licensed user anywhere in world.
Development environment at no additional cost

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IBM Watson Engagement Advisor


Transforming the way people and organizations interact over the lifetime of their
relationships

Links
IBM.com

Whats New (or New Enhancement)


First commercial offering based on Watson technology (cognitive
computing) for all organizations

Sales Kit

Features/Business Value
IBM Cloud
marketplace

Dialogues with consumers based on evidence and confidence in


its response
Answers questions and queries in plain-English
Delivers content in context to provide relevant and actionable
responses
Learns and gets smarter with new information, outcomes, and
individual actions

Client Benefits
Facilitates engagement with under-engaged clients and
prospects by transforming how people and companies interact
Helps grow top line revenue by lowering barriers to ongoing
engagement
Improves bottom line results with labor optimization

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IBM MobileFirst Managed Mobility Services


(formerly Cloud Mobile Managed Services)

Delivers and maintains applications for mobile devices. Can rapidly orchestrate
required talent, platforms and tooling to deliver fast-cycle on client requirements

Links
IBM.com
Sales Kit
IBM Cloud
marketplace

Whats New (or New Enhancement)


Mobile Innovation in the Cloud is an IBM offering that lets clients quickly and
easily develop or maintain their
mobile applications, designed to their exact specifications, and using the latest
and best mobile technologies.
There are a variety of outcomes-based services offered and platforms
supported

Features/Business Value
Manage mobile solution design, development, and deployment
Flexible, modular adaptable and cost effective to Client
Integrates combined knowledge and experience:
IBM Global Services professionals
Technology vision for mobile applications
Rigorous use of IBM development methodology

Client Benefits
Can create predictable and productive Mobile Solutions
Avail services for every mobile testing need
Decrease costs associated with both development and testing cost
Improve quality and functionality of the apps
Improve speed and responsive-ness to the end user

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SoftLayer
Infrastructure as a Service with broad portfolio of physical / virtual
resources and managed services

Links
Whats New (or New Enhancement)
IBM.com

Physical (bare metal) and virtual servers


Private virtual cloud

Sales Kit

Features/Business Value

Partner
World
IBM Cloud
marketplace

Common command and control interface across a unified


architecture
Combine bare-metal servers, public cloud instances and private
cloud deployments into distributed hybrid architectures and manage
from a single control pane and API
All deployed on-demand and provisioned in real-time
Robust, reliable performance and uptime for demanding born-onthe-cloud applications
Ideally suited to big data deployments, high I/O and latency-sensitive
apps

Client Benefits
Reduce IT costs related with development and test as well as
infrastructure
User-selectable levels of performance and isolation
Shift capital expense to operating expense freeing budget for
transformational projects
Have complete view of cloud usage through service portal
Improve cycle times, reduce time-to-market, accelerate innovation

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IBM Cloud Managed Services for System z


A security-rich, highly available, fully-managed IaaS for IBM z/OS and zLinux mainframe
environment
.

Links

Cloud Pain Points to be Solved


IBM.com
Sales Kit
IBM Cloud
marketplace

Need more flexible and scalable compute power to meet the needs of new and current
workloads
Need to control costs of hardware, software, facilities and infrastructure management and
address the loss of mainframe technical skills due to a retiring workforce
Need mainframe level of availability and security to protect business-critical workloads

Differentiators / Business Value

Flexibility and scalability that meets your business needs


Security-rich design with standard delivery, software and state of art technologies
Up to 30 percent1 reduction in cost of IBM System z computing infrastructure
Can help shift from CAPEX2 to OPEX3 model
Services delivered by IBM mainframe experts
Shared, security-rich and scalable IBM z/OS mainframe capacityoffered as secured logical
partitions (LPARs) within a continually refreshed, managed environment
Cost effective delivery model running your workloads in strategic IBM Service Delivery
Centers
High availability options for server, disk and tape*
Standardized software options*

New capabilities

New channel: On top of SO, now available to sell through ITS, Enterprise Infrastructure
Services.
New name: Formerly IBM SmartCloud for System z. Renamed to IBM Cloud Managed
Services for System z.
Enhancement: On top of z/OS, we now support zLinux.

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IBM SmartCloud for Government


Operate with improved flexibility and scalability. Respond quickly to changing
business requirements and unexpected opportunities and overcome obstacles to
innovation with IBMs SmartCloud for Government

Links
IBM.com
Sales Kit
IBM Cloud
marketplace

Whats New

Private multi-tenant cloud only for the US Federal Government


Monthly subscription based offering & pricing model
Support both Linux Red Hat and Windows Server 2008
FISMA compliant offering
Performance based

Features/Business Value

Optimized for IT/Business Services


Highly virtualized
Standardized
Automated
End user focused

Client Benefits

Reduce IT labor costs


Lower capital expenses
Increase responsiveness to business operations
Drive out operational costs
Enable end users quicker and easier access to information
Improve capital utilization
Provisioning from weeks to minutes
Massive scalability

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IBM Hosted Security Event and Log Management


Services
Reduce
the cost and expedite time-to-value for security incident and event
Services
management

Links
IBM.com
Sales Kit

IBM Hosted Security Event and Log Management Services Services can
reduce the cost and decrease the time-to-value of security incident and event
management through a cloud-based service
Whats New (or New Enhancement)

Partner
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IBM Cloud
marketplace

Streamlined installation and registration


Device health monitoring
Customizable platform support
Customizable correlation rules
PCI audit readiness reports

Features/Business Value

Log collection and automated analysis of heterogeneous IDS/IPS, firewall and system activity events
Integrated workflow and analysis enabling users to track the investigation, escalation, and mitigation of
security and compliance issues
Simple and advanced querying of data with up to seven years of forensically sound archival

Client Benefits

Flexible support for your heterogeneous IT environment


Provides rapid time-to-value as a cloud-based security information and event management service
Helps to reduce the upfront and long-term expenses of on premise hardware and software
deployments
Provides an integrated security and compliance platform with near-real time analysis and customizable
reporting

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IBM Security AppScan Hosted Cloud


Improving Web application security, productivity, data protection and regulatory
compliance

Links

Services and Highlights


IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

Improve compliance management, brand reputation and


consumer trust using a robust cloud-based solution
Reduce data loss, downtime and improve productivity with
advanced security features
Leverage IBMs skilled experts, enabling your in-house staff
to focus on core activities
Map scan results to key industry and regulatory compliance
standards for audit reporting

Benefits

Lower upfront costs and lower TCO with outsourced,


ongoing hardware and software administration

Faster implementation by eliminating hardware


acquisition, resource requirements and set-up time without
infrastructure costs

Rapid time to value and proven results through IBM XFORCE experts and years of experience

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IBM Managed Web Defense Services


Web and DNS protection extended to the Internet

Links

Top concerns

IBM.com
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Keep websites up
Block attacks
Minimize latency

Key Differentiators

Always On DDoS2 Protection to help absorb and deflect


volume and application-based DDoS attacks before they ever
affect your critical web properties

Cloud-Based Web Application Firewall to help block web


attacks like SQL Injection and Cross Site Scripting.

Around-the-clock monitoring and management of the


protection platform so you can sleep at night

Preparation and Response Consulting to help provide deep


expertise with readiness plans and incident response

Intelligence to help provide real-time metrics of data flowing


through the platform

Powered by Akamai to help give you a robust platform that can


meet your bandwidth needs

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IBM X-FORCE Hosted Threat Analysis Service


With internet threats becoming increasingly complex organizations must ensure that
their security teams are always connected to the most recent developments in
security intelligence to stay ahead of threats

Links
IBM.com

Whats New?
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IBM X-FORCE hosted threat analysis service offers the latest threat intelligence
information collected from globally networked security operations centers. This
data helps to identify the nature and severity of threats and provide actionable
recommendations and security advice

Features/Business Value
Helps to better leverage resources by focusing on strategic initiatives instead of
tactical data gathering activities
Enables improved risk mitigation with more rapid access to threat intelligence
Helps optimize existing security investments by addressing threats before impact

Client Benefits
This detailed analyses is tailored to the unique needs of your environment.
This service can help you more efficiently and cost-effectively improve security
posture while reducing the complexity of security incident response and remediation
Our service helps you remain current on the most pressing security issues and their
potential impact

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IBM Hosted Application Security Management


Services
Helps ensure the security and compliance of Web applications throughout the
software development lifecycle by providing visibility to vulnerabilities that
could be exploited by hackers

Links
IBM.com

Whats New
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Highly effective, cloud based solution to identify and prioritize Web application security risks in
applications that are in pre-production or production environments
Tests for common Web application vulnerabilities including Cross-Site Scripting, Buffer
Overflow, and new flash/flex application and Web 2.0 exposure scans
Scans and detects embedded Malware in web properties providing further protection against
cyber-attacks

Features/Business Value

Helps improve application security and compliance management with a comprehensive cloudbased solution
Facilitates reduced downtime and improved productivity with advanced security features and
techniques
Leverages IBMs highly skilled experts to enable your resources to focus on their core activities

Client Benefits

Expert application security advice and assessment


Reliable monthly cost that can be anticipated and planned for
Control the cost of applications they are purchasing
Minimize the cost of labor to provide the IT infrastructure required for running the business
Ensure their applications are free from costly security flaws

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IBM Managed Security Services AND


Hosted Mobile Device Management
Providing a mobile security client and a management platform for popular mobile
devices

Links
IBM.com
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Whats New
Mobile security expertise in the form of best practices guides, ongoing mobile threat analysis, policy
recommendations, monthly analysis of the customers mobile population to identify potential issues
with detailed steps to take to address the issues.
A mobile security client for a broad range of devices on the major platforms (Apple, Android,
Blackberry, Windows Mobile, and Symbian).
Mobile device security app provides the broadest range of functionality (Anti-virus, personal firewall,
lost/theft protection, backup/restore, anti-spam (voice/sms), user monitoring, VPN client).

Features/Business Value

Manage rising costs - predictable cost structure


Manage business growth - handles future growth by maintaining business flexibility
Hire, train and retain - provides 24x7 support & on shore / off shore labor models
Manage increasing complexity - highly experienced team; robust service management processes
already in place
Project rollout - eliminates costs and risks associated with architecture design and planning
Capacity planning - able to provide proactive technical leadership
Audit compliance - SOP playbook established; SAS70 and various other certifications in place

Client Benefits

Reduce complexity
Regulatory compliance
Total cost of ownership

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IBM Cloud Managed Backup


Enables clients to back up and gain access to data from virtually anywhere, at
virtually any time

Links

Whats New (or New Enhancement/ Business Value)


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Supports IBM Spectrum Protect (formerly IBM Tivoli Storage Manager)


Standard support for larger implementations leveraging Power and Protect Tier
Storage
Partnership with EVault for backup and recovery for small businesses

Key Differentiators
Over 40 years of experience in business resilience and information protection
managing, on a quarterly basis, over 50 petabytes of billable data volume and
backing up more than 5 million jobs monthly
Customized private and public cloud solution that supports virtualized and
complex environments of small to large data sizes across all industries

Client Benefits
Flexible support for heterogeneous IT environment
Ability to help save time and expense and to manage service level agreements
Faster access to and recovery of business environment with reduced risk of
disruption
Pay-as-you-use pricing model with less need for up-front capital investments
Simplified management of industry regulation requirements

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IBM Web Mail Cloud (formerly IBM SmartCloud Content Management)


Can provide a centralized repository to help better position you to meet future
needs

Links
IBM.com

This service is a virtual private cloud solution


hosted in our data centers, and is delivered as a
fully managed service. It can:

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Can more quickly provide a security-rich, more reliable


archiving solution, with the ability to effectively index, search
and retrieve archived content at will

Potential benefits:

Lets you better control and predict spiraling storage costs via
competitive pricing models, including managed services

Provides unique document content management capabilities,


including taxonomies, full text indexing and eDiscovery

Enables efficiencies and helps better manage regulatory


compliance issues

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IBM Power Systems for Service Providers


Power Systems offerings for Service Providers

Whats New (or New Enhancement)

Links
IBM.com

IBM Power Systems, built with IBM POWER8 technology provides better economics for
data and cloud infrastructures
Flexible and integrated offerings built on OpenStack software provide a simplified and extensible
platform to support cloud implementations of all sizes and capabilities

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Usage-based pricing options reduce costs for service providers

Features/Business Value
IBM Power Systems Solution Edition for Cloud
IBM Power Systems Solution Edition for Scale-Out Cloud
MSP Utility Billing (Pay As You Grow PLUS) Pilot Program:
MSPs purchase Power Systems infrastructure with no upfront cost
Pay-for-use billing using operational expense as they grow their services business
IBM i Entitlement Relocation for MSPs
Move IBM i core entitlements from customer to Service Provider system
IGF Leasing
Finance entire purchase for predictable lease amounts
Finance Up-Front MSP Utility payment for a rental-like model
Current offers include 12 month 0% loans for IBM Servers, Storage & Software

Client Benefits
Fast go to market with a cloud solution that can be pre-installed and pre-configured
leveraging emerging cloud standards through OpenStack support on IBM Cloud Manager
with OpenStack and PowerVC
Flexibility to choose from a variety of system configurations and flexible financial terms

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Resiliency Validation for Cloud Computing


Will Consult With Businesses of All Sizes to Ensure Resiliency, Availability,
Security; Drive Adoption of New Technology

Links

Services and Highlights


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End to end tools for


Assessment and discovery within a customers
configuration
Modeling
ROI analysis
Optimization
Migration to a highly virtualized cloud environment

Benefits
Providers can be identified as trustworthy and can
market their service as IBM certified resilient cloud

Reap quickly and confidently expected business


benefits of cloud services

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IBM Systems Director

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Virtualization
One console for all virtualization management
Physical and virtual discovery and monitoring
Energy
Electrical and thermal monitoring
Real-time and trend analysis reporting
Availability
Topology views for rapid drill-down
Server updates and administration

IBM Systems Director with VMControl: Management with Automation

Automated provisioning of standardized virtual images enable you to


reduce deployment times from days to hours and reduces deployment
errors

Improved manageability by combining multiple virtual resources into


one manageable entity

Automated virtual image mobility within the system pool for optimal
utilization and resilience

Optimizes virtual assets within a system pool for performance,


availability and energy use

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One Pagers
NEW 1Q 2014

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IBM Bluemix
A flexible and secure application development platform that supports the
composition and continuous delivery of cloud applications

Links

Whats New
IBM.com

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A powerful new platform that lets developers and businesses access APIs
and services, including a growing set of 3rd party services, to compose,
integrate and run enterprise class cloud applications this new platform
as a service is powered by the SoftLayer infrastructure.
A full-service capability for line-of-business users, developers, and IT
teams to build, consume and manage the applications that run todays
enterprises.
And a broad scope of middleware services for:
Mobile app and web development
Internet of Things
Cognitive computing and Big Data
Application and data integration
Business process management and devops

Client Benefits
Start a trial:
www.Bluemix.net

Enables line-of-business users, developers, and IT teams to


collaborate and create new value in the building, consuming and
managing of the applications that run todays businesses

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IBM Rational Test Workbench $$


Enhanced integrations and capabilities to synchronize software testing with
deployment and operations

Links
IBM.com

Combines automation capability for mobile, functional, integration and performance testing. In
addition to advanced IBM functional and performance test capability, Rational Test Workbench
delivers earlier, end-to-end continuous integration testing across hardware, software and
cloud-based dependencies.

Whats New (or New Enhancement)


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Integration between IBM Rational Test Workbench and IBM UrbanCode Deploy to automate
the provisioning of virtual components
Integration with SmartCloud Application Performance Monitoring to better identify and
resolve performance issues
Support for mobile test automation of native and hybrid applications on Android
Simplified Eclipse client for authoring of Mobile, Selenium Web GUI and Performance Tests

Key Differentiators
Our solution offers a true end-to-end platform for software quality, with deep
integration into the application development lifecycle:
Is the most complete solution in the market for agile development and testing
across the full lifecycle

Client Benefits
Earlier, end-to-end continuous integration testing across hardware, software, and
cloud-based dependencies.
70+ technologies and protocols supported out of the box to accelerate productivity
and test delivery

$$ Cloud Seller's comp'd

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IBM Security Network Intrusion Prevention System


Virtual Appliance (GV)
Adaptive Threat Protection for both physical and Virtual Networks within the Cloud
Environment

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Features/Business Value
World class protection for both physical and virtual networks within the
cloud environment
Leverage existing virtualization systems to deploy security
Inspect traffic between virtual switches

Centralized management of all infrastructure security


Uses same central management console (SiteProtector) as all IBM
infrastructure security solutions
Easy deployment
Prepackaged preconfigured VM
No alteration to server images, virtual servers or applications

Client Benefits
Reduce operational cost for IT service providers
Provide automatic, rapidly provisioned network security for managed,
hosted, or virtual workloads
Reduce overall risk by adding fine-grained security controls and segmentation
between different network segments
Reducing complexity of audit/compliance in virtual environments

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IBM Platform Resource Scheduler


Resource-smart scheduling: Better performance and lower cost for the cloud

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Whats New (or New Enhancement/ Business Value)


Support for IceHouse the latest open-source OpenStack software
release
Extended Hypervisor support: VMware, PowerKVM, PowerVC support
Cinder API support schedule both compute and storage resources
Enhanced policies for automated management of VMs

Key Differentiators
Flexible and dynamic policies for initial placement
Ongoing runtime optimization of resource usage
Automatic to reduce administrator workload.

Client Benefits
Increase asset utilization to boost efficiency and reduce costs
Improve performance and quality of service to cloud tenants
Reduce administration effort through policy-based automation

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DevOps Patterns on PureApplication


Accelerate software delivery with DevOps across hybrid cloud

Links

Features/Business Value
IBM.com

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IBM Cloud
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Integrated IaaS, PaaS, Application Lifecycle Management tooling, Service


Management and Monitoring provide an instant platform for DevOps, with
PureApplication System or PureApplication Service on SoftLayer
Reduce operating costs with Token licensing while offering practitioners easy access
and flexibility to IBM DevOps capabilities
Rapid provisioning of virtual private/hybrid cloud environments with Patterns
Continuous deployment and release across environments and all Software Delivery
Lifecycle stages with IBM UrbanCode Deploy and IBM UrbanCode Release
High-quality achieved with early and continuous testing with Rational Test
Virtualization Server and Rational Test Workbench.

Client Benefits

Reduce cost and speed delivery with a fully integrated cloud-based solution

Streamline software delivery process

Reduce time to value

With the IBM SDLC patterns, we were able to


give our developers instant zero-install access
to the right tools at the right time.

VP Technologies

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IBM Managed Infrastructure for Private Cloud (MIPC)


Managed Infrastructure as a Service (IaaS) global offering for hybrid cloud deployments

Links
Whats New (or New Enhancement)
IBM.com
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Unique offering that provides managed services for private cloud


infrastructure
Flexible Catalog of managed services for cloud infrastructure
Offering has a wider reach since it supports Customer/Third
Party/SoftLayer Hosted Private Cloud

Features/Business Value
Technology dexterity to handle a broad spectrum of workloads and
characteristicsIBM PureFlex and high-end x86
End-to-End Monitoring for Cloud Infrastructure, Cloud Provisioning
Management, Cloud Image Management, Cloud Performance &
Capacity Management
Flexible payment terms aligned to cloud blocks, platform, and services

Client Benefits
Increase Revenue, Profits and Control Costs
Improve Client Service
Increase Operational Efficiency
Achieve Compliance.

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IBM FlashSystem Family


Data center optimized to deliver extreme performance, flexible capacity and total
system protection
Whats New

Links

FlashSystem Family now includes 900 and v9000 (note - 840 and V840 will be sunset later)

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IBM FlashSystem 900:


- IBM enhanced MLC NAND Flash: this means higher density, lower cost, same
performance, same flash wear guarantee
- Up to 57 TB RAID5: Allowing for over 40% more capacity; pack more capacity into the
same space!
- 10 GB/second: Increasing bandwidth by 25%
- Support for VMware VAAI UNMAP and VMware VASA
IBM FlashSystem V9000:
- Only one GUI (A fully integrated system management):This will simplify management
and improve workforce productivity under a single interface
- Up to 57 TB usable (285 TB effective capacity) in only 6U: The benefit is over 40% more
capacity; pack more capacity into the same space!
- Scales to 456 TB usable (2.2 PB effective capacity) in only 34U:This benefit is over 40%
higher density per storage enclosure
- IBM enhanced MLC NAND Flash: This means higher density, lower cost, same
performance, same flash wear guarantee

Client Benefits
Making flash and data virtualization economical for the mid-market and growth markets.
Extending flash optimized analytics and big data implementations economical with up to
27% lower cost for entry data protection configurations
Twice as many sub 10TB data protected configurations providing greater choice and
configuration optimizations
Broader fabric choices for ease of integration into Ethernet centric and cloud data-centers
Proven energy efficiency with industry leading energy compliance
Widely-requested ability to use two HDD tiers for more performance/cost options
Easily integrate into existing iSCSI client environments

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IBM FlashSystem 900


Drive a complete paradigm shift to all-flash Enterprise Storage with better time to
insight, time to value, and time to market

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Business Value
IBM.com
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IBM VMware VAAI UNMAP and VMware VASA


enhanced MLC NAND Flash: this means higher density, lower cost, same performance,
same flash wear guarantee
Up to 57 TB RAID5: Allowing for over 40% more capacity; pack more capacity into the
same space!
10 GB/second: Increasing bandwidth by 25%
Support for VMware VAAI UNMAP and VMware VASA using IBM Storage
Integration Server: Improved support for VMware

Key Differentiators

Extreme Performance with IBM MicroLatency: Delivers 100 microsecond


response times
Macro Efficiency: Lowest latency offering with >40% greater capacity
Enterprise Reliability: IBM enhanced Micron flash technology which contains
MLC offering with Flash Wear Guarantee

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IBM FlashSystem V9000


Drive a complete paradigm shift to all-flash Enterprise Storage with better time to
insight, time to value, and time to market

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Business Value
IBM.com
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Only one GUI (A fully integrated system management):This will simplify management and
improve workforce productivity under a single interface
Up to 57 TB usable (285 TB effective capacity) in only 6U: The benefit is over 40% more
capacity; pack more capacity into the same space
Scales to 456 TB usable (2.2 PB effective capacity) in only 34U:This benefit is over 40% higher
density per storage enclosure
IBM enhanced MLC NAND Flash: This means higher density, lower cost, same performance,
same flash wear guarantee

Key Differentiators

Scalable Performance: Grow capacity and performance with up to 2.2PB scaling


capability
Enduring Economics: Low latency, high density and low power consumption
drives down total cost of ownership
Agile Integration: Fully integrated system management to simplify management
and improve workforce productivity under a single name space

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IBM Cloudbuilder Professional Services


(formerly IBM Private Modular Cloud)
Services to set up a Platform as a Service hybrid cloud in less than a day

Links

Whats New (or New Enhancement)


IBM.com
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Adding hybrid interoperability between SoftLayer and on-premises cloud


More flexible choices for hardware environment: SoftLayer bare metal, System x,
System p, PureFlex and OEM hardware (as tailored)
Adding high security option
Adding new multi-site option

Key Differentiators

Enable hybrid cloud environment with interoperability


Within 24 hours to stand up on premise PaaS private cloud (vs. weeks)
Provision /de-provision SW on the cloud in minutes (vs. weeks)
200+ patterns ready for automated provisioning
Start from 100VMs, scale up to 10,000VMs
Add / remove service modules as your needs change
Flexibility to choose configuration modules from various compute, storage, networking, and
software options. Potentially leverage your existing IT assets.
In minutes for automated middleware maintenance & update (vs. weeks).
Workload balancing capability available with analytics, CiRBA

Client Benefits

Speed and Agility Drastically improve time to market. Enable business innovation
Simplify Management Few clicks via portal to manage your IT. (Replace manual efforts
to keep up middleware with automation, and you can focus on innovation)
Secure and highly available by design

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IBM Dev/Test Cloud Managed Services


Provides Private and Hybrid cloud solutions for your Dev/Test needs

Links

Whats New (or New Enhancement)


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IBM Cloud Dev/Test Managed Services are architected specifically for Dev/Test workload,
which requires flexible characteristics to make your application team successful.
Provision servers instantly to meet the needs of your developers and testers
Eliminate risk through unified security policies, security patch compliance and system
monitoring
Keep your team productive with middleware support through a single point of contact
Speed time to market from your application development and testing projects
Our smarter cloud infrastructure helps you unleash the power and creativity of your
application team, without being burdened by system administration or waiting on systems

Client Benefits
Integrated

Leverage the full capabilities of IaaS, PaaS, and Managed Services on the
Dev/Test private or hybrid cloud

Global dev/test support & remote access for geographically dispersed teams
Flexible

Supports internal and external customer access with our private and hybrid cloud
offerings

Extremely fast turnaround (hours not days) to self provision your servers
Scalable

Scale up your test environment with virtual machines at the rate your project
requires

Replicate your environment consistently to enable concurrent development and test


cycles

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IBM UrbanCode Deploy


Continuous release and deployment promises greater delivery speed and
frequency for complex applications

Links

Whats New
IBM.com
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Simplified deployment automation of mobile and cloud applications


Making deployment an integrated part of the DevOps lifecycle with improved integrations
including JBoss, Cloud Foundry and more

Key Features

Automated, consistent deployments and rollbacks of applications


Orchestration of changes across servers, tiers and components
Configuration and security differences across environments
Clear visibility: what is deployed where and who changed what
Integrated with middleware, provisioning and service virtualization

Client Benefits
Production Deployments: Orchestrate a complex production deployments of
applications and configuration
Self-Service: Grant different teams rights to push the go button for different
applications and environments
Incremental Updates: Deploy only the changes to
components or missing
incremental (patch) versions

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IBM Security AppScan


Identify and fix vulnerabilities in your Cloud Applications and maintain regulatory
compliance

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Whats New (or New Enhancement) in AppScan v9


Classify and prioritize application assets, based on business impact.
Identify highest areas of risk, permitting clients to prioritize remediation efforts.
Expanded security policy management and build automation.
Enhanced mobile scanning capabilities, including enhanced JavaScript analysis
and native language scanning capabilities for MobileFirst applications.
Improved support for MobileFirst-based project teams.

Features/Business Value
Unmatched ability to streamline application security management.
Significantly reduce application security risk, while maintaining application
delivery timelines.
Unparalleled breadth & depth of security protection, integrating AppScan with
IBMs mobile, MobileFirst, QRadar and z Series offerings.

Client Benefits
Improves Security Posture
Lowers cost of meeting audit and compliance requirements

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IBM QRadar Security Intelligence


Industrys leading solution for Security Information and Event Management

Links

Cloud Security Pain Points to be Solved


IBM.com
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Visibility and security event monitoring for application activity running in a cloud
Event logging for compliance reporting
Anomaly detection for errant application and user activities
Peace of mind for embracing cloud deployments while maintaining on-premise
control

Differentiators / Business Value


SoftLayer bare metal installations for high performance applications
Cloud-based or on-premise analysis of detected security incidents
Out-of-the-box content and automated device and network asset protection for rapid
time-to-value

New capabilities
Support for IBM SoftLayer environment and QRadar master console capabilities
for service providers

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Tivoli System Automation for Multiplatforms


Tivoli System Automation Application Manager
TSA provides HA/DR capabilities through failover management with HW/SW
redundancy, outage analysis, and online event automation to ensure maximum uptime

Links
IBM.com
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Whats New
Brand new, state of the art User Experience, through a new graphical User
Interface
New functionality, based on explicit customer requirements, vastly improving
day to day operations.
Support for next-generation Infrastructure and Cloud platforms

Key Differentiators

Continuous high availability clustering solution with advanced automation


capabilities
Monitor & automate the starting, stopping, and recovery of applications
components
Recover automatically from hardware & software failures
Out of the box solutions for SAP, databases, and many other software
components.

Client Benefits
Reduce cost by providing application level automation in complex
environments (cross-platform, cross-application)
Reduce risk by ensuring application availability caused by failures and
complexity.
Avoids unplanned outages & accommodates planned outages with
minimal to no impact on business.

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IBM Wave for z/VM


Empowered Virtualization Management for Cloud

Links

Whats New
IBM.com
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Brand new IBM virtualization management product based on acquired innovative


technology from CSL International for improved administration, monitoring, and
management of virtualized resources in IBM z/VM environments.

Key Differentiators
Manage highly virtualized environments through a powerful, graphical and intuitive
user interface.
Enable rapid provisioning of virtual resources including Linux guests, networks, and
storage for IBM z/VM environments.
Leverage role-based management and administration to control access to z/VM
system management.
Reduce dependency on z/VM skills by empowering Linux administrators to perform
day-to-day management of virtualized environments.
Monitor the performance of key system resources at a glance.

Client Benefits
Intelligent Visualization Reduce the learning curve needed to manage complex
environments and reduce dependency on scarce technical skills.
Simplified MonitoringAnnotate resources, control access, and monitor status of
all z/VM systems through one management interface.
Unified ManagementLeverage a single point of control to administer, monitor,
provision, clone, activate, and discover system resources.

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IBM SmartCloud Virtual Storage Center Entry


IBM SmartCloud Virtual Storage Center for Storwize
Whats New (or New Enhancement / Business Value)

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First to Market volume-level, cross-platform automated storage tiering, reduces users


cost of storage up to 50%
Cloud and Software Defined Storage Storage service catalog, automated
provisioning, optimized utilization of pools of storage
Intelligent Performance Management with context sensitive views directly in the
storage management interface

Key Differentiators
Intuitive user experience with consolidated management of heterogeneous storage
Intelligent analytics to place data in the right place at the right time
Automation of storage services to accelerate client benefit with improved storage
administration
Complementary to VMware environments with vSphere / vCenter integration (VASA,
web UI plug-in) for visualization of storage data and automated Provisioning from within
vSphere console

Client Benefits
Easier to Use Intelligent Performance Management with context sensitive views
directly in the storage management interface
Faster to deploy - Improved agentless management with server-to-storage mapping
(no agent required)
Easier to buy and lease VSC Entry is as low as $417/mo on a 12-month lease from
IBM. VSC will have a flat per TB price for up to 250 TBs and 2 I/O groups; VSC for
Storwize Family will have a per enclosure price.

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IBM Cloud Mobile Services


Simplify how developers build apps using the breadth of MobileFirst

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Mobile data in the cloud & synchronize across devices

IBM.com

Push notifications
App logic running in the cloud

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Mobile application management


Location services

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Code scanning for vulnerabilities


Mobile quality assurance: crash analysis, feedback management, and sentiment
analysis

Key Differentiators
Build high quality mobile applications faster using a unique combination of
mobile infrastructure and quality assurance during pre & post production

Bluemix.com

Client Benefits
Enable developers to glue together services that span the breadth of the
MobileFirst portfolio via APIs
Support for mobile applications on-device or hosted mobile web scenarios
Common cloud-based on-boarding of mobile applications and solutions
Simplify mobile integration with enterprise systems of record
Mobile-optimized API access to System Z, WebSphere, business process, and
enterprise data

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Cloud IoT (Internet of Things) Services


Analyze real time data from a myriad of devices in near real time

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Whats New (or New Enhancement/ Business Value)


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With more physical objects and smart devices connected in the IoT landscape,
the impact and value that IoT brings to our daily lives, becomes more prevalent.
People make better decisions such as taking the best routes to work or choosing
their favorite restaurant. New services can emerge to address society challenges
such as remote health monitoring for elderly patients and pay-as-you-use
services.

Key Differentiators

Easily integrates devices in new and existing systems to enable better


business outcomes through real-time analytics
Simplifies device connectivity through cloud solutions, driving faster product
time to market

Delivers data between devices at near real-time

Client Benefits
Zero build cost of the solution fully cloud hosted
Pre-integrated componentry
Time to value
Simplicity
Monthly payment plans, no large CapEx expense up front

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IBM Power Development Cloud


The no-charge developer cloud for IBM Power Systems

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IBM.com

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100% of hardware agnostic Linux on x86 applications written in scripting


(Java) or interpretive languages will run as is with no changes
95% of Linux on x86 applications written in C/C++ port to Linux on Power with
no source code change, just a simple recompile and test

Features
No charge, worldwide remote access
Save and restore for future engagements
E-mail and Live Chat user support
PDP Blog and live group chat sessions

Client Benefits
Reduced developer and integrator costs
Excellent test environment that includes all operating systems on a range of
hardware configurations
Applications tested and available when new systems and operating systems
ship

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IBM Cloud Forevergreen for Application Management


Leverages Rational Tools for full collaborative lifecycle management

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Provides collaborative tools and innovative infrastructure to architect, design,


develop, test, demo and deploy applications for commercial project teams that stay
Forevergreen.

Lifecycle collaboration

Requirements traceability

Advanced testing methods

Automatic deployments
With our capabilities in the Rational tool suite we rapidly orchestrate required
talent, platforms and tooling to deliver fast-cycle on your requirements.

Client Benefits
Integrated

Leveraging the JAZZ platform, integration between tools across the lifecycle is
achievable and harmonious

Optimized Solutions for development, test and demo needs


Flexible

Supports multiple customer access points

Supports shared and dedicated customer environments

Select from any of our Small, Medium and Large service examples or define your
own

Most current tool versions always available


Scalable

Our specialized Services grow and optimize as our client needs grow

Scale up tools and services as you need them

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IBM PureApplication Service on SoftLayer $$


Run applications you have with the cloud economics you want and the isolation
you need

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Brings cloud economics, hybrid cloud, and unlimited elastic growth to proven
PureApplication platform.
Reduce costs and management complexity with portable patterns across your
hybrid environments without requiring re-architecture of the app
Patterns at your fingertips purchase and begin using best of breed capabilities
from leading business partners and IBM in minutes, directly from the IBM
Marketplace.

Key Differentiators
Separate: Built with dedicated SoftLayer hardware to isolate compute, network & storage to
keep applications safer off-premise
Simplicity: Easiest way to run, scale and manage traditional enterprise applications and
the underlying infrastructure
Speed: Fastest way to adopt off-premise cloud for traditional enterprise applications via
Patterns
Seamless: Portability of traditional enterprise applications across on-premise and offpremise clouds without re-architecting system topology, storage, network designs, etc.. via
Patterns
Same: Identical interface & experience for developers & operations on-premise & offpremise

Client Benefits

$$ Cloud Seller's comp'd

Speeds time to value with pre-integrated expertise built into deployable patterns
Increases agility via pattern modularity
Enhances simplicity and flexibility via pattern re-use
Improves cost savings through leveraging hybrid cloud model

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Service Engage Service Management SaaS


Focus on Innovation not Managing your Service Management Infrastructure

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IBM Performance Management (SaaS) (formerly IBM Application Performance Management


SaaS) - Easily monitor application health and user experience with deep-dive diagnostics.
IBM Workload Automation(SaaS) - Better processes and prepackaged automation requests
means less attention and more profits
IBM Control Desk on Cloud - Optimized, automated service management reduces costs and
service disruptions
IBM Enterprise Asset Management on Cloud - Improve operations and unify processes to
increase asset availability, reliability and utilization
Maximo Inventory Insights (SaaS) optimize parts inventory

Applies pre-configured predictive analytics to

Client Value:
IBM Service Engage is an online exchange that helps practitioners build and manage next
generation and infrastructure better, faster, and with dramatically less effort
Shift investment to innovation by lowering TCO
Faster access to service management solutions for better visibility, control, automation
Increase speed and efficiency with instant and ongoing scalability on SoftLayer

Indicates hyperlink to ibm.com url

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IBM Control Desk on Cloud (formerly IBM SmartCloud Control Desk


on Cloud)
A cost-effective, lightweight cloud-based solution to help drive call avoidance, the ultimate
support goal

Links

Whats New (or New Enhancement/ Business Value)


IBM Control Desk V7.5.3 builds upon the strengths introduced in prior releases to
continue to deliver critical functions and improved value to customers through
automation and continued process unification

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Key Differentiators

Complete IT service management solution for management of the cloud, on-premises or


hybrid environments
Available in SaaS, on premise, managed service, and strategic outsourcing models

Client Benefits

Ability to deliver patches, changes, product updates through self service without human
intervention.
Continuous updates
Faster upgrades which will improve update to latest releases
Improved license management when devices are retired
Improved catalog shopping cart experience

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IBM Control Desk for US Federal


A cost-effective, lightweight cloud-based solution to help drive call avoidance, the ultimate
support goal

Links

Whats New (or New Enhancement/ Business Value)


IBM Control Desk on Cloud for US Federal offering that are designed to meet US
Federal risk and authorization management program (FedRAMP) and Federal
Information Security Management Act (FISMA) moderate classification

IBM.com
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Key Differentiators

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Complete IT service management solution for management of the cloud, on-premises or


hybrid environments
Available in SaaS, on premise, managed service, and strategic outsourcing models

Client Benefits

Ability to deliver patches, changes, product updates through self service without human
intervention.
Continuous updates
Faster upgrades which will improve update to latest releases
Improved license management when devices are retired
Improved catalog shopping cart experience

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IBM Workload Automation


Automate and optimize the background execution of workflows

Links

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IBM.com

Continuous delivery of new integrations and automation enhancements


stay tuned on https://ibm.biz/wasaas-new
Provide automation solutions for specific business needs : Inventory &
Retail Line of Business Apps

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Key Differentiators

Preconfigured, rapidly deployable instances and quick start content


Immediate access to default applications (File Transfer, BI processes
with SAP, Oracle and common IBM solutions) to solve common
problems and learn more advanced uses
Support workloads having complex dependencies, auditing & SLA
management requirements
Self Service UI : have the flexibility to run and monitor workloads
wherever you are
Multi-tenant architecture & server hosted by SoftLayer - 99.8%
availability

Business Value

Reduce costs by automating workflows without requiring expensive staff


training and administration effort
Increased Business agility with reduced time-to-market for service
deployment
Experiment and exploit automation with no up-front costs

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IBM Workload Automation for US Federal


Drive the execution of business and IT processes with the lowest TCO

Links
Whats New
Designed for US Federal sector customers*
Continuous delivery of new integrations and automation enhancements
stay tuned on https://ibm.biz/wasaas-new

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Key Differentiators

Preconfigured, rapidly deployable instances and quick start content


Immediate access to default applications (File Transfer, BI processes
with SAP, Oracle and common IBM solutions) to solve common
problems and learn more advanced uses
Support workloads having complex dependencies, auditing & SLA
management requirements
Self Service UI : have the flexibility to run and monitor workloads
wherever you are
Multi-tenant architecture & server hosted by SoftLayer - 99.8%
availability

Client Benefits

Reduce costs by automating workflows without requiring expensive staff


training and administration effort
Increased Business agility with reduced time-to-market for service
deployment
Experiment and exploit automation with no up-front costs

*Meets US Federal risk and authorization management program (FedRAMP) and Federal Information Security
Management Act (FISMA) moderate classification requirements

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IBM Computerized Maintenance Management


Systems (formerly IBM Enterprise Asset Management on Cloud)
The industry leading asset management solution, now available as a SaaS
offering

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Whats New?
Full capabilities of Maximo available as a subscription based delivery
model
Includes Maximo and mobile access using Maximo Everyplace
Proactively plan, schedule & forecast work, with Maximo Scheduler
Hosted by IBM using the SoftLayer Cloud infrastructure

Key Differentiators
Collect, consolidate and analyze essential information on all types of
assets including the IT elements of operating assets
Improve operations through better asset availability, reliability and asset
utilization
Unify processes for wide-ranging asset management functions across
multiple sites

Client Benefits
Reduced cost, eliminating Capital expense for Operation expense
Eliminate internal IT costs
Support for all asset classes, including operation technology

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IBM Computerized Maintenance Management Systems


for US Federal (Formerly IBM Enterprise Asset Management on Cloud
for US Federal
The industry leading as)set management solution, now available as a SaaS offering

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Full capabilities of Maximo available as a subscription based delivery


model
Includes Maximo and mobile access using Maximo Everyplace
Proactively plan, schedule & forecast work, with Maximo Scheduler
Hosted by IBM using the SoftLayer Cloud infrastructure

Key Differentiators
Collect, consolidate and analyze essential information on all types of
assets including the IT elements of operating assets
Improve operations through better asset availability, reliability and asset
utilization
Unify processes for wide-ranging asset management functions across
multiple sites

Client Benefits
Reduced cost, eliminating Capital expense for Operation expense
Eliminate internal IT costs
Support for all asset classes, including operation technology

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IBM Maximo Asset Management for US Federal (aka IBM


Enterprise Asset Management - Inventory Analytics on Cloud for US Federal)
New Offering Applies Predictive Analytics to Parts Inventory Optimization

Whats New (or New Enhancement/ Business Value)


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IBM Enterprise Asset Management - Inventory on Cloud will analyze parts


and materials inventory to identify specific areas to reduce over-stock
condition of unnecessary inventory and to reduce the likelihood of out-ofstock conditions for parts and materials supporting mission-critical assets
Unlike many analytics offerings, where users configure the tools and
models, IBM has pre-configured the model, specifically for the analysis of
parts and materials inventory data

Key Differentiators
Predictive technology - The software analyzes usage patterns of each
inventory item over time to develop trends and patterns of consumption, to
anticipate over-stock or out-of-stock conditions
Software-as-a-service (SaaS) - The software automatically extracts required
data from a Maximo database and exports it to IBM's hosted service for
analysis

Client Benefits
Reduction of unnecessary inventory can save significant annual costs
since holding costs include storage costs, the cost of financing,
inventory process and management time, among others
Delivered as a non-invasive SaaS offering - the source data is not
modified and the offering does not interfere with normal Maximo
operations

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IBM Maximo Asset Management (aka IBM Enterprise Asset


Management - Inventory Analytics on Cloud)

New Offering Applies Predictive Analytics to Parts Inventory Optimization

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Whats New (or New Enhancement/ Business Value)


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IBM Enterprise Asset Management - Inventory on Cloud will analyze


parts and materials inventory to identify specific areas to reduce overstock condition of unnecessary inventory and to reduce the likelihood
of out-of-stock conditions for parts and materials supporting missioncritical assets
Unlike many analytics offerings, where users configure the tools and
models, IBM has pre-configured the model, specifically for the analysis
of parts and materials inventory data

Key Differentiators
Predictive technology - The software analyzes usage patterns of each
inventory item over time to develop trends and patterns of consumption,
to anticipate over-stock or out-of-stock conditions
Software-as-a-service (SaaS) - The software automatically extracts
required data from a Maximo database and exports it to IBM's hosted
service for analysis

Client Benefits
Reduction of unnecessary inventory can save significant annual costs
since holding costs include storage costs, the cost of financing,
inventory process and management time, among others
Delivered as a non-invasive SaaS offering - the source data is not
modified and the offering does not interfere with normal Maximo
operations

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IBM High Performance Services (Formerly IBM Platform


Computing Cloud Service)
Ready to use technical computing, analytics and Hadoop clusters in the SoftLayer
cloud

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IBM High Performance Services for ready-to-run Hadoop clusters


Spectrum Scale on Cloud with full native encryption
Remote 2D/3D Visualization for LSF workloads
Windows server support for Symphony workloads
Data Aware Scheduling for LSF to automate data transfers to the cloud
Bare-metal servers with the option for the high performance InfiniBand interconnects on
SoftLayer cloud
Aspera fast data transfer between on-premise and cloud-based resources

Client Benefits

Build - Add compute & storage capacity in as little as a few hours with a complete,
ready to run cluster in the cloud

Manage - Transparent user experience with a single workload manager and seamless
file transfer between local resources & the cloud

Support - Access to technical computing expertise when you need it for a single source
of support for the entire cloud-based cluster

Protect - Ensure security through physical isolation provided by dedicated physical


machines & network as well as native encryption and your choice of data center
location

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IBM Cloud Managed Services


Embrace the cloud with confidence with a fully integrated set of managed services
designed for critical enterprise workloads

Links

Pain Points to be Solved


Complexity, cost and skill needed to run and maintain enterprise workloads
Inability to respond to the business in expected timeframes
Lack of global infrastructure impedes reaching new markets

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Differentiators / Business Value

On premise/off premise standardized global deployment


Failover to and failback from disaster recovery and availability
PCI compliant processes for secure credit card financial data
Flexible compute storage and network configurations
Best practice security: physical intrusion, vulnerability scanning
Managed SAP, SAP HANA and Oracle capability with SLAs at the application level
Available globally with 13 datacenters across 5 continents

New Capabilities
Storage - additional flexibility to expand and contract data storage.
Backup / Restore - multiple back-up frequencies (daily, monthly, quarterly, and/or yearly)
and retention policies can be specified. to better comply with operational and regulatory
requirements
Hybrid Cloud -SoftLayer Inter-connect (SLI) is a network architecture that enables highspeed network connectivity between CMS and SoftLayer,. This enables customers to
create hybrid cloud environments
New Database Support - The CMS database backup, monitoring, and management
options will now support IBM DB2 10.5, DB2 10.5 with BLU, and Microsoft SQL Server
2012.
Disaster Recovery for Devices - Now includes Disaster Recovery for dedicated devices
including SAP HANA and Oracle appliances

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IBM Cloud Managed Services for SAP Applications


Offering true business value with a multitude of enterprise-class features

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Enhanced Availability for SAP Linux / Windows at the application level


(99.7% SLA)
Support for Large Enterprise SAP Databases up to 18TB
New XL SAP systems on Intel ( 20,000 SAPS ) adding to existing AIX
New XXS SAP Landscapes on Intel and AIX (1100 SAPS)
Support for Sybase ASE as SAP database on AIX
Extended Services
Support for SAP HANA appliance connected to CMS4SAP Applications
Support for SAP Mobility solutions

Key Differentiators

SLAs at the virtual machine level and up to application layer


End-to-end management of customers environment from governance
through disaster recovery
IT Infrastructure Library (ITIL)-based management of the infrastructure,
platform and databases

Client Benefits

Global Footprint 10 datacenters in 5 continents with Around-theclock support from highly qualified IBM SAP service staff
End to End Security using proven processes to keep your
infrastructure up and running and out of harms way
Migration services to move your data and applications safely

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IBM Cloud Managed Services for Oracle Applications

Whats new?
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Disaster Recovery &Performance Measurement


Load Balancers for HA and Offloading
CMS4Oracle DB Appliance DB License Containment and High Availability Oracle RAC
Oracle DB & Application PCI Compliance Enablement
CMS4Oracle Operational Efficiency Tools & Automated Application Provisioning
End User Privacy for Europe

Key Differentiators
SLAs at the virtual machine level and up to application layer up to 99.7%
End-to-end management of customers environment from governance through disaster
recovery
IT Infrastructure Library (ITIL)-based management of the infrastructure, platform and
databases
IBM can provide the full spectrum of Oracle services, from strategy to implementation to
management
Long-term innovation partner; Integration with Application Management Services
including Oracle industry expertise

Client Benefits
Global Footprint 10 datacenters in 5 continents with Around-the-clock support from
highly qualified IBM Oracle service staff
End to End Security using proven processes to keep your infrastructure up and
running and out of harms way
Migration services to move your data and applications safely

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IBM Cloud Enterprise Application Managed Services


for SAP
Provided through a security-rich, cost-effective and scalable cloud infrastructure

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Whats New (or New Enhancement)


Offers faster provisioning, greater flexibility and improved service delivery and quality in a safe,
secure, and dynamic environment for Development, Test and Sandbox use via Cloud managed
services.
Speed/improve access to SAP environments
No disruption to SAP transport
Reduce time to market for your SAP application
Improved productivity
Standardized, automated services that can be rapidly deployed
With our smarter infrastructure and managed services, developers focus their energy on
innovation and benefit from support provided by experts in Dev/Test infrastructure, Middleware
and Application Software technologies, methods and best practices.

Client Benefits
Integrated
Accelerates service delivery with on-demand provisioning of systems,
cloning/refreshes
Low cost and rapid setup from cloud, providing speed in response and deployment
Flexible
Customized SAP Installation and SAP Basis Support are available
Supports SAP on Cloud for rapid deployment of development and test systems
Bring Your Own License (BYOL)
Scalable
Our specialized services grow and optimize as the client needs grow
Provision/Deprovision and Add/Remove capacity, resources and functionality as
needed

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IBM Cloud Enterprise Application Managed Services


for Oracle
Provided through a security-rich, cost-effective and scalable cloud infrastructure

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Offers faster provisioning, greater flexibility and improved service delivery and quality in a
dynamic environment for Development, Test and Sandbox use via Cloud managed
services.

Speed/improve access to Oracle environments


Reduce time to market for your Oracle applications
Improved productivity
Standardized, automated services that can be rapidly deployed
Oracle Database (DB) and Oracle Applications (Oracle E-Business Suite, Hyperion,
PeopleSoft)
Customized installation and administration support is available

Client Benefits
Integrated
Accelerates service delivery with on-demand provisioning of systems,
cloning/refreshes
Low cost and rapid setup from cloud, providing speed in response and deployment
Flexible
Customized Oracle Installation and Oracle Support is available
Supports Oracle on Cloud for rapid deployment of dev and test systems
Bring Your Own License (BYOL)
Scalable
Our specialized services grow and optimize as the client needs grow
Provision/Deprovision and Add/Remove capacity, resources and functionality as
needed

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MaaS 360 Secure Productivity Suite - SaaS


Delivering mobile management and security services as a service

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Mobile Device Management - Broad range of mobile OS support


Mobile Application Management - SDK and App-Wrapping
Secure Productivity Suite - Secure Mail and Secure Browser
Secure Document Sharing
Dual Persona Container Support
Enterprise App Catalog
SaaS Offering

Key Differentiators

Simple and fast with an exceptional experience


Seamless integration with your infrastructure
Proven approach to cloud mobility management
Comprehensive layered security

Client Benefits
Reduce management cost - Quickly deploy, enroll and manage devices,
apps and docs with automatic updates without additional hardware costs or
maintenance hassles
Improve productivity & employee satisfaction Provide end-to-end
accessibility so your employees can truly take the business wherever they
go
Improve security compliance & reduce risk Protect data by enforcing
policies and ensuring device and application security on BYOD and
business-issued devices

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IBM WebSphere Cast Iron Live


The fastest way to integrate Cloud and On-Premise applications

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IBM.com

Pre-built rich connectors to applications,


Simple user experience,
Support for a wide range of integration paradigms

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Flexible deployment options

Key Differentiators
Configuration no coding
Template based integration to replicate best practices

Client Benefits
Easier uses configuration that no need of coding
Faster- TIPs (template based integration process) to reduce time to
integrate and best practices can be replaced with other operations
Advanced - Updated security(SAML, Secure connector enhancement),
encryption(PGP), control(OAuth 2.0), and logging features

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Trusteer
Trusteer allows IBM to strengthen its security strategy with broader intelligence,
additional expertise and unique integrations

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IBM Enters Web Fraud Protection leading web fraud capabilities assists
IBM's financial services and web commerce customers
Strengthens IBM Mobile Security as part of IBM Mobile First, Trusteer
helps enable secure transactions from devices to the back office
Extends Advanced Threat Protection provides a unique endpoint
solution to help identify and prevent Advanced Persistent Threats
Security-as-a-Service cloud-based deployment enables rapid adoption
and real-time updates

IBM Cloud
marketplace

Client Benefits
Advanced Threat Protection - Holistic Protection For ZeroDay Exploits and Data Exfiltration
Enhanced Threat intelligence Rapid Adaptation to Malware
and Emerging Threats
Integrated Fraud Protection - Fraud Detection Extending to
IAM and E-commerce
Mobile Transaction Security - Embedded Security for Mobile
Devices and Applications

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IBM Watson Discovery Advisor


Enables researchers to answer the tough research problems that have never been
answered

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Whats New (or New Enhancement/ Business Value)


IBM.com

Helps accelerate research by synthesizing millions of documents into summary hypotheses and
evidence
Helps keep researchers current by automatically updating findings

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Makes research more collaborative by exporting findings with colleagues

Key Differentiators
Useful when:
A wealth of evidence exists but there is no single answer that is documented in
literature
Users are more interested in navigating through underlying evidence than
finding any one existing answer
Users need to quickly explore non-obvious relationships to catalyze discovery

Client Benefits
Accelerates discoveries like
Pharma : What other heart disease types can be treated with the reformulation
of Drug X?
Business: What are the top challenges to integrate an acquisition?
Technology: What are the top risks of an ERP implementation?

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IBM Watson Analytics $$


Be Brilliant. Find what matters most to your business with IBM Watson Analytics.

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IBM Watson Analytics delivers a unified analytics experience on the cloud and helps you
focus on the drivers that matter most in your business.
By automating the steps of data access and refinement, predictive analysis and visual
storytelling, Watson Analytics immediately identifies and explains hidden patterns and
relationships to accelerate your understanding of why things happened and what's likely to
happen.
Because Watson Analytics features natural language dialogue, you can ask the right
questions and get results in the familiar terms of your

Key Differentiators

Single analytics experience


Fully automated intelligence
Natural language dialogue
Guided analytic discovery

Client Benefits

$$ Cloud Seller's comp'd

Engaging User Experience


Data Access and Refinement
Guided Analytic Discovery
Reporting and Dash boarding
Visual Storytelling
Natural Language Dialogue
Integrated Social Business
Cloud-based Agility
Mobile First

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Cloud API Economy Readiness Assessment


Expanding your Enterprise to new heights

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Description
This offering is a prescriptive analysis for both Business and IT,
which guides and helps determine the deployment and
management of an API Centric Architecture to determine the API
roadmap for enterprises, in support of their business objectives.

Whats New?
A methodical process of evaluating the existing API Centric
Architecture of an organization
An assessment approach to determine the alignment of
existing API strategy with the business strategy, objectives,
and needs along with the technical architecture & capabilities
Deliverables
1.

An API Architecture Baseline Assessment

2.

An API Management and Governance Model

3.

API Capabilities (Current & Future)

4.

API Transition Plan

5.

Executive Briefing Package

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IBM Cloud Data Virtualization


Provides cost-effective, rapid recovery of critical data plus easy reuse

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Whats New (or New Enhancement/ Business Value)


A new offering designed to provide cost-effective, rapid recovery of critical
data plus easy reuse by utilizing snap shot technology to create a one-time
golden copy of production data and makes unlimited virtual copies available
for multiple uses

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Key Differentiators
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Facilitates storage optimization and reduced total cost of ownership by creating


a single, versatile copy and utilizing protected production data for multiple
purposes
Helps enhance recovery point objective (RPO) and recovery time objective
(RTO) to enable improved data availability and protection
Leverages IBM expertise to provide comprehensive analytical and reporting
capabilities while also helping to manage regulatory compliance

Client Benefits

Increase application availability and speed production cycle


Decrease wide area network bandwidth
Improve RTO and RPO for business critical infrastructure and data
Reduce or eliminate upfront capital investment
Lessen dependency on tape for backup and recovery
Improve resiliency with frequent ad-hoc testing
Speed time to market without disrupting production environments

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IBM Cloud Resiliency Consulting (Formerly IBM Resilience


Consulting Services for Hybrid Cloud)
Utilizes a wide range of assessment, design, planning and testing techniques to enable
implementation and maintenance of resilient cloud solutions that meet business requirements

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Whats New (or New Enhancement/Business Values


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Reviews associated risks and impacts due to a service disruption and defines
resilient cloud strategies that meet needs of business
Documents linkages, interdependencies and synchronization points between cloud
workloads and traditional legacy production environments
Develops corresponding business and technology views cloud-based services
plans and procedures

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Key Differentiators

IBM Cloud
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Industry leading provider of resilience consulting services supporting complex


business ecosystems and enterprise hybrid IT infrastructures
Proven lifecycle methodology that enables sustainable improvements in resilience,
cost optimization, risk management and regulatory compliance
Focus on resilience of critical business services not just IT

Client Benefits

Integrated cloud and legacy platform resilience capabilities (business and


technology plans, and procedures)
Reliable cloud resiliency
Validation/Testing of cloud provisioning and automation for resiliency purposes
including failover/failback, re-start sequencing, integration and synchronization with
other cloud and legacy environment workloads
Documented evidence to support Governance, Risk and Compliance for cloud
based services

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IBM Emptoris Rivermine Telecom Expense


Management
Enhanced mobility, improved analytics, integrated call accounting

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Sales Kit
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Whats New (or New Enhancement/ Business Value)


Enhanced mobile capabilities include additional support for Individual-Liable and Machine-toMachine (M2M) devices
Improved analytics around invoice charge categorization and mapping provides improved
visibility and facilitates managerial reporting
Integrated call accounting platform helps collect, consolidate and manage the thorough
analysis of call detail records

Key Differentiators
Our unique unified wireline and mobile platform has now been extended to include Individual
Liable devices, M2M devices and integrated Call Accounting capabilities
With the enhancements around charge categorization and mapping, IBM provides the best
ad hoc reporting and analytics capabilities in the TEM market

Client Benefits
Mobility - Enhanced support for M2M and Individual Liable (BYOD) device scenarios allows
IT managers to address employee demands while gaining visibility and control of all these
devices for holistic management of enterprise mobile communications expenses.
Analytics - Increased granularity on invoice spend by category provides business owners
additional capabilities to capture rich data; improving reporting and visibility.
Call Accounting - Integrated Call Accounting platform facilitates collecting and analyzing call
detail records, traffic analysis and fraud detection, and advanced bill comparison.

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IBM Cognos Disclosure Management on Cloud


Assemble management and performance reports rapidly, on the cloud

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Business Value
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IBM Cloud
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Enhance the reporting process for management reports, budget books, board
reports, regulatory reports, financials
Automate the text, commentary and analytics across presentations and reports
Enable collaboration from multiple authors, across multiple departments, to
work on reports and presentations at the same time

Key Differentiators

Solution for all/any reports not just a single pain


On-cloud or on-premise deployment, same functionality
Complete Office integration with PowerPoint support
Strong integration capability:
- IBM Planning and Analysis on Cloud (formerly IBM Cognos TM1), Hyperion
HFM and Essbase,
- Analysis Services and external Excel spreadsheets

Client Benefits
Fast ROI can be up and running and building reports independently in weeks
Save time eliminates the need to manually create reports
Decrease risk direct data source access plus built-in data validations
Easy to use - its the same tools they use today: Microsoft Excel, Word,
PowerPoint
Multiple report formats

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IBM Commerce on Cloud


A cloud-based e-commerce platform for enhanced customer shopping
experiences

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Create and Manage Differentiated Omni-Channel Customer


Experiences
IBM Commerce Composer - Quickly and easily create and manage store page
templates and content without the need for IT.

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Responsive Design Dynamically optimize customer experiences for all device


types, web, tablet or mobile.
Order Orchestration Manage orders and order fulfillment seamlessly across
channels.

Key Differentiators
Built-in web store templates and application integration to help accelerate your
deployment time and realize benefits quickly.
Streamlined order management with flexible fulfillment options to optimize
inventory and help increase customer satisfaction.
Personalized customer offers and promotions

Client Benefits
Differentiated brand experiences across all channels of customer interaction
Rapid time to deployment with cloud services
Reduced cost of ownership

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IBM Cloud Business Solutions


Innovative analytics-driven business solutions on the Cloud tailored to client
needs

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Whats New
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Sales Kit
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IBM Cloud
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IBM will initially offer 12 solutions, with plans to bring at least 20 industry-focused
solutions to market this year. Many of the solutions come with deep analytics prowess
from industry-tested assets developed by IBM Research. Each solution includes multiple,
industry-specific versions to adapt with ease to variances across industries, while
leveraging common cross-industry patterns. The first Cloud Business Solutions include:
Care Coordination - Analytics-driven Care Coordination platform that can be
leveraged by IBM teams either working directly with healthcare organizations or in
conjunction with a disease management business partner. Offering predicts crisis
events and promotes care best practices
Customer Data Provides the data and analytics required to improve a client's
revenues by improving market positioning, product design, and high potential customer
segments.
Mobile Predictive Maintenance
- Predicts unforeseen asset breakdowns to
allow operations managers to take action before the process is disrupted. IBM
Predictive Maintenance on Cloud solution provides deeper insights into the condition of
an organization's assets and processes through continuous monitoring and advanced
analytics and driving more intelligent decisions
Smarter Asset Management Delivers exceptional value to clients through IBMs
ability to architect, implement, operate, maintain, safeguard, and manage the clients
Maximo enterprise asset management system

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IBM Counter Fraud on Cloud


Clients detect, prevent, investigate, and discover fraudulent behavior

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Whats New
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Cloud-enabled asset: Fraud & Abuse Management System (FAMS) Asset enabled is
available in a cloud environment for retrospective Business Controls fraud discovery in
Time & Expenses and Accounts Payables. IBM services help configure and operate the
solution, perform data loads, and generate profile models for customer analysis.

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The Counter Fraud for Business Controls asset runs on SoftLayer.


It is a private Cloud configuration, accessible by a client for analysis and reports through a
secure web browser connection

Key Differentiators

Uses advanced analytics and statistics, not queries


Contains pre-built behavior models that can be adapted in hours for a payer
organization
Powerful analytics are presented in easy-to-understand format for investigators
Unlike many competing solutions, Counter Fraud Business Control solution does not
require users to have advanced degree in statistics

Client Benefits

Identify potential fraud before payment, reducing expensive recovery


actions
Detect multiple behaviors and schemes simultaneously
Analyze claim and provider level information to detect suspicious
patterns
Provide evidence-based identification of target cases for investigation

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IBM Spectrum Scale (formerly GPFS / IBM Elastic Storage)


High-performance, highly scalable storage for unstructured data

Whats New

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IBM Cloud
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Whats New (or New Enhancement/ Business Value)


IBM Spectrum Scale, part of IBMs Spectrum Storage portfolio of software defined
storage solutions, uses standard hardware to dramatically lower both acquisition costs
and total cost of ownership
Secure encryption protects against data theft and supports HIPAA, Sarbanes-Oxley,
EU and privacy law compliance
Spectrum Scale flash local read-only cache accelerates I/O performance up to 6x by
reducing the amount of time CPUs wait for data and decreasing the overall load on the
network

Key Differentiators

Spectrum Scale enables you to manage petabytes of data and billions of files, within a
single namespace, across multiple data tiers, including cloud storage
Spectrum Scale provides low-latency access to your data from anywhere in the world with
unique, patented distributed disk-caching technology
Available as software only, a bundled IBM solution, or as a high performance service
running on IBM SoftLayer

Client Benefits

OPEN: Spectrum Scale is POSIX-compliant, supporting a broad set of CAMSS


applications. It supports object data with OpenStack Swift integration, and has a Hadoop
connector for analytics applications.
IMPROVED PERFORMANCE AND LOWER COSTS: automatic policy-based storage
tiering from flash through disk to tape, moves data to the right place at the right time,
minimizing storage costs
SHARE DATA GLOBALLY: Distributed environments and data can be readily embraced
without sacrificing performance, thanks to local caching of data sets, on-premises or in the
cloud

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IBM Power Systems Solution Edition for Scale


Out Cloud
Open source Linux solution for scale-out clouds services

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Whats New (or New Enhancement/ Business Value)


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1-button e-Config for easy ordering and Lab Services certified Reference Configuration
for rapid implementation
Choice of 1 or 2 socket, 10-core POWER8 processor Linux server
Built for scale out data and cloud environments with superior performance-for-price
advantages
PowerKVM hypervisor and OpenStack cloud management tools and APIs

Key Differentiators
Cloud delivery built on community supported PowerKVM and OpenStack for maximum
flexibility
Automated infrastructure delivery and improved reliability to speed innovation
Exceptional memory bandwidth and processing power of POWER8 systems for big data
and compute intensive workloads
Control point for cloud with cross-platform support and choice of hypervisors. .

Client Benefits
Fast time to value with pre-built and pre-installed integrated offering
Low cost cloud with scale out systems with open-sourced hypervisor and cloud
management stack
Differentiated platform performance built on POWER8 technology with and unique
advantages of IBMs hardened OpenStack distribution
Simple and easy to use cloud management and delivery tools

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IBM PowerKVM
Reduces IT Infrastructure Costs, optimizes Linux workload consolidation at a
lower cost of ownership, simplifies your virtualization management

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PCI Pass Through Support device support


Mixed mode endian VM support on a single PowerKVM host
PCI Hot plug support
Updated Linux distribution support SLES 12, Ubuntu 14.10, RHEL 6.5

Features/Business Value
Improved performance allowing direct control of I/O devices by VMs
Improved flexibility to run all supported Linux distributions at the same
time
Dynamic addition of I/O device improves availability
Expanded Linux Distribution options provides greater choice of
applications and flexibility

Client Benefits

Optimize Linux Workload Consolidation and scale out of workloads at a


lower cost of ownership
Simplified management with Linux open source tools
Exploits performance, scalability and security built into Linux
Leverage traditional Linux admin skills on Power Systems to administer
virtualization
Use open source tools like OpenStack to manage virtualization

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IBM Power Systems Enterprise Servers


Power Systems with POWER8 are built with open innovation to put data to work
across the enterprise

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IBM has announced new Power Systems enterprise servers featuring


POWER8 technology
Power E870
- Up to 80 cores, 32 or 40 core nodes (5U), Up to 4TB Memory, 1 or 2
Nodes per system
Power E880
- Up to 128* cores, 32 or 48 core nodes (5U), Up to 16* TB Memory, 1
to 4 Nodes per system
- * Initial GA supports 2 nodes, 64 cores, 8 TB with MES to 3 or 4 nodes
in 2015

Client Benefits
Tackle your largest workloads with increased system scalability
Save time with simplified cloud management with OpenStack for public,
private and hybrid cloud
Maximize your customers experience with Enterprise RAS
Reduce costs with increased energy efficiency
Manage the peaks and valleys of workloads with Power Enterprise Pools
Manage a wider range of workloads with up to 20 VMs per-core

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IBM Power Systems Solution Edition for Cloud


Pre-built, pre-installed entry cloud system for Enterprises

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Whats New
Now includes option for IBMs latest POWER8 processor for superior per core
performance for data, analytics and web 2.0 services

Sales Kit

Updated Reference Configuration expanded to include coverage of PowerVC and


OpenStack based cloud management

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Refreshed SmartCloud Entry with full OpenStack distribution for dynamic,


community driven innovation and future flexibility for cloud deployments

IBM Cloud
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Complete customization with REST and OpenStack APIs

Client Benefits
Get up and running quickly with Fast pre-built and pre-installed solution
Built on Power enterprise systems for the highest reliability, scalability,
serviceability and security
Accelerates service delivery with approval process automation and automated
provisioning of resources
Provides an enhanced request-driven "user experience, while driving down costs
and accelerating time to market
Control point for cloud with cross-platform support for Power, x86 and System z

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Cloudant
Mobile-ready, highly scalable DBaaS

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Database-as-a-service, powered by SoftLayer


Mobility-ready highly scalable
Fully managed distributed NoSQL DBaaS

Client benefits

Rapid integration of social engagement into MobileFirst applications


Scalable APIs
Enhanced data analytics and security across front and back office
Enable online data experience for offline use cases

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Cloudant Local
Scalable, always-on NoSQL database for private, public, and hybrid clouds

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Differentiators / Business Value


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IBM Cloud
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Cloudant Local provides organizations that share a passion for database scalability and
continuous innovation with:
Scalable, fault tolerant JavaScript Object Notation (JSON) data store handles peak
usage.
Nonstop data availability and durability that keeps applications up and running.
Faster development and ubiquitous access with easy-to-use HTTP APIs and query
language.
Greater flexibility and speed of access with advanced indexing and querying.
Scalable, familiar Apache Lucene based search.
Geospatial function that expands applications with location data to the edge.
Data protection and security for sensitive data.
Simplified management and monitoring that reduces IT and database administrator's
time requirements.
Open source Cloudant Sync integration to synchronize mobile and remote devices,
enabling always on access.

Client Benefits
Cloudant Local provides the following features and benefits:
Elastic Scalability Lets you scale data on-demand, with the ability to span
multiple data centers or cloud providers.
Data Synchronicity Helps reduce latency and eliminate single points of failure.
Geo-Mobility Allows you to update data locally, while advanced geospatial
capabilities can simplify development of location-based apps.
DBaaS flexibility Offers a fully managed service or self-service with assistance
from Cloudant experts

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IBM Critical Data Protection Program


Safeguard your crown jewels and protect your brand

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Whats New (or New Enhancement/ Business Value)

A comprehensive approach to safeguarding your most strategic information

Helps you determine what data is most important to your organization

Determines the best ways to securely use critical data in day-to-day operations

Uses market-leading loss prevention and encryption technologies

Key Differentiators

State-of-art assessment, design and remediation of critical data


A practical, rather than lock-down approach to data protection, emphasizing
ways to manage and reduce risk.

Client Benefits
Enhance your profitability
Stay competitive
Protect your reputation

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IBM Bluemix DevOps Services

(formerly IBM DevOps

Services for Bluemix)


Open, integrated rapid development in the cloud that scales
Whats New

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Unified experience: Get started. Be productive. Deliver high quality. Monitor and scale.
Dedicated Sandbox: Write code, debug, build and test -- all in your own workspace
Bluemix Live sync: Your cloud always sync'd to your desktop, from anywhere
Deployment Stages: Customize each stage, incrementally discover, and add new services
to your delivery pipeline

Features/Business Value
Track and Plan Service: With improved user experience to quickly plan and execute
agile projects
Connect to or host Git repositories to develop and edit code and auto-deploy in IBM
Bluemix to speed changes through the delivery process
Start coding instantly with the built-in Web IDE or bring your own coding tools
Delivery Pipeline Service to quickly build, compile, test & package apps then automate
release and deployment in IBM Bluemix
Easy
Build &
Deploy

Access

Team
Collaboration

Code Now

Client Benefits
Integrated end-to-end DevOps solution in the Cloud
Integrated task tracking, agile planning, source control
with auto deploy
Complementary mobile quality and application
performance monitoring
Flexibility to use favorite tools or use the Web IDE

DevOps Services

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IBM MobileFirst Quality Assurance Service for


Bluemix
As a Service solution that provides continuous delivery and feedback for mobile
apps

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Whats New:
Software as a Service (SaaS) offering: IBM Mobile Quality Assurance
service for Bluemix

Key Differentiators (MQA and MQA for Bluemix)


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IBM Cloud
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IBM offers user sentiment analysis that turns users reviews into actionable
insight. And it supports in-house testing and beta testing with in-app bug
reporting that cuts hours down to minutes to find bugs. This helps
significantly to decrease time to feedback and time to diagnose/correct the
problems enabling customers to deliver a higher quality mobile experience
faster.

Client Benefits
IBM Bluemix

Frictionless bug reporting submit defects in seconds while using the app
from your mobile device
In-app crash reporting rapid insight into why an app fails
User feedback get feedback about your app straight from your customers
Over the air app distribution get the latest in the hands of testers as soon
as it is available
Sentiment analysis mine app store ratings and reviews to extract
actionable feedback before they go viral.

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IBM Bluemix DevOps Services Monitoring and


Analytics
Visibility and control of your application

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Availability metrics for your mission-critical applications


resource performance monitoring integrated into Bluemix experience

Client Benefits

Spend your time innovating and delivering value, not changing bugs
Diagnose problems 90% faster with code-level diagnostics
Resolve problems 60% faster with embedded analytics
Reduce your maintenance costs while improving availability

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IBM Bluemix Big Data and Analytics Services

Extends its Bluemix portfolio for Big Data & Analytics services that enable the creation of
insight-driven, web and mobile applications and real-time decision making using big data from
the internet of things.

Features/Business Value
Sales Kit

IBM Cloud
marketplace

Provides mobile and web developers a programmatic way to leverage data and analytics
services alongside the 30+ services available on Bluemix
Data Security and Privacy in the Cloud capabilities available for SQL Database service
Map Reduce services
Capabilities: sensitive data discovery, mask sensitive data, database activity reporting for
compliance
Internet of Things Service (beta) provides developers with a faster way to create new
applications in the cloud and includes all the tools needed for cloud-based applications
servicing the millions of devices that comprise the Internet of Things

Big Data and Analytics Services:

Geospatial
Analytics

Time Series
Database

Cloudant

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IBM BigInsights on Cloud


Enterprise Hadoop as a Service

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Whats New (or New Enhancement/ Business Value)


IBM.com

Hadoop-as-a-service with 24 x 7 managed cloud operations


IBM Open Platform and optional in-Hadoop analytics modules from BigInsights

Key Differentiators
Sales Kit

Partner
World

IBM Cloud
marketplace

Managed clusters provide always-on Hadoop


Bare metal deployment on dedicated nodes for enhanced performance, security and
data isolation
High value in-Hadoop analytics features, including Big SQL, Big Sheets, Text
Analytics, Big R, Machine Learning and more

Client Benefits

No need to install servers on-premises or to be concerned with data center space


No requirements to maintain infrastructure or software components
IBM Open Platform with 100% open source Apache Hadoop components
Size to your needs and expand as requirements grow

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IBM API Management $$


IBM API Management on Cloud $$
Extend your Services beyond your Enterprise available on premise, SaaS and
Service on Bluemix
Whats New (or New Enhancement)

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IBM Bluemix

Swagger-based API creation, deployment & invocation without any manual steps needed
Co-publish & supersede plans and manage plan subscription migrations
Extract API usage & analytics data through a REST API for integration with third-party business intelligence,
monetization, billing or reporting systems
Classify APIs for flexible API / plan grouping on the developer portal
Discover REST & SOAP services from System z and custom registries
Mutual authentication support for custom certificates to enable secure back-end connections
Build a custom portal with blogs, forums, CAPTCHA , search, password lockout & multi-factor authentication support
using integration with content management systems

Key Differentiators
Engage with application developers through API portals that provide API exploration, self-service sign up for rapid
onboarding, interactive API testing, application and key management, rate limit notification and API usage
analytics
Define, publish, and analyze REST and SOAP APIs with API discovery, API assembly with data transformation,
API security management, API lifecycle management
Establish API rate limits, publish to multiple developer portals and users, gain business insight through API
analytics, and provides the capability to charge back developers for API usage
Manage the multi-tenant API environment to administer and scale system resources and monitor runtime health.
Provide highly secure API support by DataPower Gateway

Client Benefits

$$ Cloud Seller's comp'd

Quickly configure your API management solution and rapidly create new APIs from existing business assets or
cloud services through configuration and a no-coding approach
Manage your APIs with business-level controls by setting varying levels of consumption entitlements and
managing the application developer
Transform and grow your business with insights through detailed analytics with structured filtered searches and
navigation capabilities
Acquire partners and innovative application developers, both internally and externally, through an attractive
developer portal that can be tailored to your brand
Secure, control, and optimize access to your APIs using leading standard industry practices
Reduce resolution time with supplied operational monitoring and debugging capabilities

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IBM HR Services for Cloud


Maximize the return on cloud-based HR investments and sustain the benefits over
time

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IBM Cloud
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IBMs certified Success Factors and Workday experts can partner with clients from the beginning of
their journey to transform their legacy HR system into a flexible, cloud-based delivery model. We then
provide ongoing HR services to support and optimize their cloud investments.
Our skilled data analysts and analytics specialists can help clients organize, present and interpret the
massive amount of data in their HR systems, providing valuable insights to enable more informed HR
strategic decisions.

Key Differentiators
A continuum of HR support: IBM has the global scale and breadth of expertise to provide
end-to-end HR services including implementation, integrated employee support, advanced
analytics and strategic consulting to HR organizations
Deep expertise: our experience spans projects for companies with large employee
populations (20,000+ employees) and highly complex integration environments (60+
integrations)

Client Benefits

Reduced operational and administration costs / enhanced ROI


Improved employee and manager self-service
Increased business agility
Access to analytic insights

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DevOps Software Patterns for SoftLayer $$


Integrated Solution for a Fast Path to DevOps

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IBM.com

Special pricing leveraging PureApplication System as a DevOps platform


Integrate application lifecycle management, release & deploy automation, and
service virtualization DevOps elements ready to go

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Description
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IBM Cloud
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Instant platform for DevOps with PureApplication System


Token licensing to control costs and easy access to DevOps tools for the team
Continuous deployment and release with UrbanCode Deploy, UrbanCode
Release
Continuous testing with Rational Test Virtualization Server / Rational Test
Workbench

Service on
$$ Cloud Seller's comp'd

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IBM Mobile Application Platform Pattern


On Board your mobile deployment with simplicity and speed

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IBM.com
Sales Kit

Native Capability Enhancements


Better Hybrid Performance
Fiberlink, Trusteer, Xtify Integration Ready
Now available as a service on PureApplication Service on SoftLayer!

Client Benefits
IBM Cloud
marketplace

Simplicity No H/W Procurement, No manual S/W Installation


Speed From Zero to Production in Minutes
Seamless Public, Private, Hybrid, Dynamic
Scalable Leverage SoftLayer WW Datacenters
Secure Single Tenant Mobile Platform Architecture

Using IBMs MobileFirst set of products along with


IBM PureApplication System, we have been able to
coordinate our infrastructure with our development.
Now we are geared to move at the speed of
mobile. Peter Aceto, President and CEO,
Tangerine Bank

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IBM Software Patterns


Accelerate new application deployment across dynamic hybrid cloud

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IBM.com

Patterns can be used in a hybrid cloud environment that allow for a fast start to
Mobile, Commerce, Smarter Process and Business Intelligence, and DevOps

Sales Kit

Key Differentiators

IBM Cloud
marketplace

IBMs Patterns enable you to capture environmental expertise in a standard,


repeatable and portable deployment model, simplifying lifecycle management
across off-premise & on premise environments.
Create a pattern once, deploy it anywhere! Only IBM offers pattern deployment
capability on premise and off premise enabling a hybrid cloud strategy for your
IT architecture in minutes!

Client Benefits
Rapid solution delivery for fast time to market
Simplifies application lifecycle
Reduces in deployment risks

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IBM XIV Cloud Storage for Service Providers


Simple, Resilient, Predictable

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Whats New
IBM.com
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IBM Cloud
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XIV Storage Cloud for Service Providers offers feature options and innovative pay-perneed flexibility, empowering cloud service to cater to tenant requirements with extreme
efficiency and resiliency
Preview: XIV multi-tenancy brings flexibility and simplicity to management of tenant data
and storage resources across multiple XIV systems

Key Differentiators
A robust storage system to handle diverse and growing workloads as well user demands
with consistent performance, and can scale easily, non-disruptively as business grows
Available with Pay-as-you-grow Advanced System Placement option which helps
balance SP cash-in / cash-out situations

Client Benefits
XIVs grid scale architecture provides tune- and hotspot-free growth with consistent high
performance for any workload and 5 nines availability desired for non-disruptive growth
and scale.
Flexible pay-as-you-grow Advanced System Placement program enables service
providers and enterprises to address growing data volumes while mitigating financial risk
XIV multi-tenancy* enhances data security and cloud economics through the partition of
XIV storage into logical domains assigned to distinct tenants

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One Pagers
NEW October 2014

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IBM Omni-Channel Merchandise Optimization


Enables retailers to maximize sales, profit and shopper loyalty by quantifying
consumer behavior to make predictive merchandising and marketing decisions
across all channels

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Whats New (or New Enhancement)


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Omni-Channel Price Optimization capabilities to coordinate pricing across store and online
channels
Simplified and streamlined promotion planning and optimization features
New sales Driver dashboard in Shopper Insights to compare Y to Y metrics
Ability to add new items to existing Markdown plans

Features/Business Value
IBM Omni-Channel Merchandise Optimization is a suite of merchandising analytics and
process applications that enable retailers to harness the power of consumer demand to
make predictive merchandising decisions across all channels. Define merchandising
strategies based on scientific understanding of consumer behavior and make actionable
pricing, promotion, markdown, and assortment decisions that will achieve revenue,
profitability and sales volume objectives.

IBM Cloud
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Client Benefits

Increase gross margin, revenue and volume


Determine competitive cross-channel pricing strategies
Localize pricing, promotions, markdowns and assortment
Automate cumbersome, time-consuming tasks
Simulate and execute sophisticated merchandising strategies
Improve collaboration with trading partners
Boost response rates with highly targeted promotional offers and events
Deliver consistent promotional messages across channels

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IBM MobileFirst Protect (formerly IBM Endpoint Manager


SaaS Fiberlink MaaS360)
Provides organizations of all sizes the ability to securely manage the diversity of
mobile: device, apps, content, BYOD, networks and transactions.

Links

Whats New
IBM.com
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World

Name Change to MobileFirst Protect (formerly IBM Endpoint Manager SaaS Fiberlink MaaS360)
New Component IBM MobileFirst Protect Professional (SaaS) - a mobility management bundle for
small to mid-size businesses, provides everything you would expect from a powerful, enterpriseclass MDM solution, but affordable and simple enough for any organization to implement and use.
New Component IBM MobileFirst Protect Laptop solutions (SaaS) provides the ability to enroll,
configure, manage, secure, and report on Mac OS X and Microsoft Windows PC based
devices alongside smartphones and tablets.
Now available for System Z (on Prem)

Key Differentiators
IBM Cloud
marketplace

End user and administrator ease of use allows for rapid onboarding of users & devices at large
scale
Dual Personna to effectively containerize sensitive corporate data
Seamless enterprise integration, with plug & play compatibility with existing systems
Clear pricing and free, production-grade 30 day trial

Client Benefits
Simple to setup & use in a matter of minutes to manage & secure all major smartphone and tablet
OSs including Apple iOS, Android, Windows Phone, & BlackBerry
Provides collaboration and containerization capabilities for mobile enablement use cases
Built on a true multi-tenant Cloud infrastructure that can easily scale to manage 100 to 100,000
devices
Industry-acclaimed Customer Experience & 24x7x365 Customer Service

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IBM Cloud Orchestrator (on prem) $$


Transform your IT department into a self-service organization

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Overview
IBM.com
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IBM Cloud
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IBM Cloud Orchestrator provides complete automation of cloud services, supporting


infrastructure as well as application and platform services, which are delivered through a
self service portal and completely automated by an easy to use, yet sophisticated,
business process automation solution. It integrates infrastructure, application, storage and
network automation into a single open and extensible automation platform.

Key Differentiators
Full automation of the entire service delivery lifecycle, including cost management and
monitoring, integrated through a flexible and graphical orchestration engine.
Extensibility through out-of-the-box features for application patterns and automation
templates and workflows to reduce customization time and efforts and optimize workloads.
Flexibility and interoperability to integrate and extend 3rd-party tools through the use of
open technologies and standards such as OpenStack, OASIS and TOSCA.

Client Benefits

$$ Cloud Seller's comp'd

Provides a single, integrated platform that is easily extensible for integrating and
orchestration services across the data center.
Helps accelerate the time-to-market for new services and offers improved efficiency and
higher service quality.
Offers extremely fast response time and may help to allow for resource configuration and
delivery in hours, not weeks.
Helps to reduce mundane tasks and reduce reliance on skilled personnel who can maintain
focus on high-value tasks.
Helps to improve the user experience with a client-driven menu that drives resource
allocation and implementation in under an hour instead of weeks.

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Service Management for Hybrid IT (formerly Service


Management SaaS & Integrations for Hybrid Cloud)
Tap into new, rapid value services on IBM Service Engage

Links
IBM.com

Quickly identify and manage application performance issues and related


incidents
Incident Management SaaS Pre-integrated to drive incident work
flows from any application, including APM

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IBM Cloud
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Automatically patch, manage, and upgrade APMaaS agents and greatly


reduce administrative overhead
Agent Management SaaS allows APM users to easily manage the
lifecycle of all their agents from the cloud

Deliver new insights across IT and business audiences with easy,


customizable dashboards
Dashboards SaaS deliver pre-configured views for common
management scenarios in a single interface
Quickly interconnect on premise event management with application
performance and incident management on the cloud
SaaS to on premise integrations Forward alerts from APM SaaS to
on-premises OMNIbus with no VPN required, and enable on-premises
OMNIbus to open tickets in SCCD SaaS

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IBM Single Sign On


Easy to use service allows developers to add access security for web and mobile
applications deployed in the Cloud using IBM id and popular social identities

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Cloud Security Pain Points to be Solved


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IBM Cloud
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A application in cloud must authenticate its users.


Developer must decide which mechanism to implement to identify the users that are going
to use the application.
With IBM Single Sign On is easy to use mechanism that authenticates the user and later
access information from the profile stored in IBM Service. The two protocols supported by
this service are OpenID and OAuth.

Differentiators / Business Value


Policy-based authentication service provides easy-to-use SSO capability
Lightweight identity proofing adds identity assurance for IBM and social ID
Flexible SSO options based on industry standards such as OpenID and OAuth

New capabilities
Single sign on for web and mobile apps on Bluemix using two industry standard protocols
- OpenID
- OAuth 2.0
Single Sign On via IBM and popular social id stores
- IBM id
- Facebook
- Google
- LinkedIn
Service configuration and application binding via ACE UI
- Support for Bluemix Service Broker V2

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IBM Security Privileged Identity Manager (PIM)


IBM Security solution for privileged identity account management

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IBM Cloud
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PIM protects, automates and audits the use of privileged identities to help
thwart insider threats and improve security across the extended enterprise,
including cloud environments.

Whats New (or New Enhancements)


Supports management of IBM SoftLayer administrative accounts
PIM for Applications
Features/Business Value
Securely protects access to and provides auditability of privileged
accounts activity in SoftLayer environments
Optional Session Recorder can record all user activity on the privileged
endpoints
A virtual appliance deployment option which speeds time to value
Client Benefits
Eliminate shared privileged credentials a major compliance violation
Manageable number of privileged accounts that scales with full
accountability

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IBM AppScan Mobile Analyzer $$


IBM AppScan Dynamic Analyzer $$
Scan your applications for potential vulnerabilities via Bluemix

Links
IBM.com

These solutions provide convenient application scanning capabilities in the


Cloud, without requiring significant customer training or preparation. Scan
results are provided immediately to customers, in a detailed report

Sales Kit

Whats New
Primary new capability is the availability of these offerings to users in the Cloud, via Bluemix

Partner
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IBM Cloud
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Cloud Security Pain Points to be Solved

Mobile applications are a growing source of security threats. Mobile Analyzer permits
mobile application content to be scanned prior to being made available to end-users in
app stores

Dynamic Analyzer permits applications to be conveniently scanned for potential


vulnerabilities, prior to being placed into production

Differentiators / Business Value

$$ Cloud Seller's comp'd

Convenience: Minimal customer training & preparation required


Immediate results: Detailed report containing potential vulnerabilities is generated
immediately
Action plan for remediation: Comprehensive report formulates action plan for remediation
of vulnerabilities

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IBM Customer Intelligence / Next Best Action


Linking data, to analysis, to decisions - deployed at the point of contact

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New Enhancement / Business Value:


Cloud enabled NBA Optimizer Lifetime Value Maximizer asset produces predictive models to
maximize customer lifetime value by performing dynamic micro-segmentation and providing
recommended actions based on key constraints
Asset runs on an IBM SoftLayer in a private cloud configuration
Available for GBS-led pilots in a subscription-based model

Key Differentiators:
Analytics Insight, Vision, and Industry-recognized Consulting
Full solution capability, across all channels
Strong coverage of full analytic and foundational capabilities (Information Management,
Predictive Analytics, Business Rules, and more)

Client Benefits:

Improve service delivery and customer satisfaction


Optimize revenue generating actions such as up sell, cross sell and retention
Increase strategic lifetime value and loyalty
Accelerate time to value with limited upfront investment

Key SWG Products:


SPSS Modeler Premium, SPSS Statistics Standard Client, SPSS Modeler Premium Server,
SPSS Statistics Standard Server, SPSS C&DS, SPSS Analytical Decision Management,
Cognos Business Intelligence, WebSphere Application Server, IBM Integration Bus, DB2,
WODM, InfoSphere Streams, Big Insights

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IBM Fraud and Abuse Management system (FAMS)


Detect, prevent, investigate and discover fraudulent behavior

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New Enhancement / Business Value:


Fraud and Abuse Management System (FAMS) Asset available in a Cloud environment for
retrospective Business Controls fraud discovery in Time and Expenses and Accounts
Payables
IBM services help configure and operate the solution, perform data loads, and generate profile
models for customer analysis
FAMS for Business Controls asset runs on an IBM SoftLayer in a private Cloud configuration,
accessible by a client for analysis and reports through a secure web browser connection

Key Differentiators:
IBM Cloud
marketplace

Uses advanced analytics and statistics, not queries


Contains pre-built behavior models that can be adapted in hours for a payer organization
Powerful analytics are presented in easy-to-understand format for investigators
Unlike many competing solutions, FAMS does not require users to have advanced degree in
statistics

Client Benefits:

Identify potential fraud before payment, reducing expensive recovery actions


Detect multiple behaviors and schemes simultaneously
Analyze claim and provider-level information to detect suspicious patterns
Provide evidence-based identification of target cases for investigation

Key SWG Products:


SPSS Modeler Gold, Advanced Case Management, Cognos, Identity Insight, i2, Operational
Decision Management, Content Analytics, WebSphere App. Server, Integration Bus Advanced

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IBM Predictive Asset Optimization (PAO) on the Cloud


A holistic view of the factors that affect Asset and Process Performance

Links

New Enhancement / Business Value:


IBM.com

PAO on the Cloud uses Advanced Analytics to focus on major performance areas with respect to
Mission Critical Physical Assets, Equipment, and Facilities

Key Differentiators:
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IBM Cloud
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GBS developed industry use cases, assets and accelerators


Close integration of capabilities help customers to reduce costs, mitigate risks and come to faster
decisions through better insight.
Combined Predictive Analytics and BI solution made for line-of- business user and implement as an
enterprise solution (single version of truth)

Client Benefits:
Maximize Asset Performance
Maximize Asset Utilization relative to Capacity
Increase availability by forecasting failure risk
Improve Product Quality and Detect Performance Outliers much earlier
Identify all the factors that affect Asset Performance
Maximize Process Performance
Optimize amongst competing maintenance , financial and operational requirements
Gain insight across operational boundaries
Improve maintenance and planning functions
Optimize Supply chain

Key SWG Products:


PAO is a GBS offering based on SWG Predictive Maintenance and Quality (PMQ) as well as key
GBS assets and accelerators. PMQ is a Business Analytics-led, cross-SWG, preconfigured,
packaged software platform solution, which has its own product ID (PID), and includes Cognos,
SSPS, DB2, Message Broker, and ODM.

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IBM Customer Data


Configure, deliver and operate Customer Big Data Solution as a Service

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New Enhancement / Business Value:


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IBM Cloud
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Offering provides the data and analytics required to improve a client's revenues by improving
market positioning, product design, and high potential customer segments.
Providing a customer registry and the data and information governance services needed to build
and maintain the registry are foundational to this offering
The customer master data services and marketing analytics will be offered as a Service offering
from the Cloud
Assists clients in assessing current customer data management efforts and evaluates readiness to
accept and adopt changes
Offering is used to implement customer data management solutions with a current focus on
InfoSphere MDM Server, Data Stage and Quality Stage to provide a faster path to value for clients

Key Differentiators:

Single Occupant, Cloud based; includes:


- Information Governance
- Reference Data Management
- Data Quality
- Information Lifecycle Management
- Security and Privacy

Client Benefits:

Strategically transform organizations through improved products positioning and customer


targeting
Delivers business value for marketing analytics and use of customer data with the quickest time to
value, with revenue improvements, efficiency improvements, and better product revenues and
margins

Key SWG Products:

DB2, Cognos, Data Stage, Quality Stage, MDM HUB, InfoSphere OPTIM/Guardium as optional
add-ons

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IBM Mobile Industry Accelerators


Enabling business in motion for todays mobile enterprise

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New Enhancement / Business Value:
IBM.com
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IBM Cloud
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A comprehensive, flexible, mobile cloud-based offering to meet the needs of 1+ trillion


connected devices that are forecasted by 2015
Scope includes smartphones, tablets, Internet of Things (IoT) and Machine to Machine
(M2M)
Leverages award winning IBM Software Group mobile products hosted on IBM SoftLayer
and managed by GTS and GBS AMS

Key Differentiators:
Pre-built, industry-specific solutions that can be customized to meet the needs of the client
Complete, end-to-end solution that covers the entire mobile lifecycle

Client Benefits:
Integrates mobile into the fabric of the business to pursue new business models,
opportunities and create new markets
Reduces capital expenditures by leveraging a cloud-based, pay as you go
Speeds the deployment of mobile solutions and helps address the mobile skills gap that
exists at many enterprises

Key SWG Products:


IBM MobileFirst, IBM Fiberlink MaaS360, IBM API Management, IBM Tealeaf, IBM
MessageSight

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IBM Social Analytics


Harnessing social media for actionable insights with measurable business impact

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New Enhancement / Business Value:


IBM.com
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World
IBM Cloud
marketplace

Cloud delivered business analytics from unstructured social and online sources such as
Twitter, Facebook, blogs, online news, posts, reviews and enterprise communities
Extends IBMs industry leading Social Media Analytics software with unique technology
from IBM Research and industry and analytics subject matter expertise from GBS
Customized analytics and reports, API-based integration to enterprise systems such as
CRM
Deployable in a couple of weeks; pay-as-you-go models with configurable sizing

Key Differentiators:
Deep insight on individual prospects and customers, such as: intent to purchase, life events,
psychological traits
Creation of micro-segments based on detailed social profiles
Key influencer and like-minded communities identification

Client Benefits:
Mine online conversations to generate insights about:
- Lead generation; sales opportunities
- Early indicators of quality issues
- Customer segmentation/Market mix
- Competitive/Industry intelligence
- Brand health/Reputation risk
- Workforce engagement

Key SWG Products:


SPSS V16 (optional); IBM Content Analyzer (optional); IBM Streams (optional)
SWG Bundle: Social Media Analytics V1.3 (Includes Big Insights and DB2)

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IBM Smarter Buildings


Effective management & optimization of Real Estate Portfolios over their life cycles

Links

New Enhancement / Business Value:


IBM.com

Real Estate portfolio and transactions managed in a Cloud environment, preconfigured with industry
best practices for maximized benefits and savings
IBM services using TRIRIGA stand up MCS model, perform data loads, transfer history, train users,
and provide start up support

Sales Kit

Key Differentiators:

Partner
World

Quick value realization in a preconfigured solution:


- Uses Built In Industry best practices
- Built on the leading IWMS Cloud solution, TRIRIGA
- Self funding project cash flow based on MCS model

Information Silo Buster


-

IBM Cloud
marketplace

Consolidates and standardizes all real estate applications and data


Reduces strain and application proliferation on IT resources and budgets
Integrates Operations systems with Financial systems
Provides one point of input for performance dashboards, sharing and combining information across
multiple departments

Client Benefits:

Up to 40% reduction of energy costs


Up to 30% reduction of maintenance costs
18% increase in employee productivity
85% increase in facility utilization
30% reduction in total cost of occupancy
Provides visibility to Real Estate portfolio what, where, type, size, characteristics, and portfolio
performance
Provides Management with fact based data for decision making

Key SWG Products:


TRIRIGA, IOC, PMQ

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IBM Smarter Asset Management


Personalized for optimal asset performance

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New Enhancement / Business Value:


IBM.com
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IBM Cloud
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Smarter Asset Management provides exceptional value to clients through IBMs ability to
architect, implement, operate, maintain, safeguard, and manage the clients Maximo
enterprise asset management system

Key Differentiators:
Monthly rated services for both the base platform and incremental platform resources yield
efficiencies that can dramatically lower operational costs
Service Level Agreements (SLAs) put 100% of IBM fees at risk
Hosting in the IBM SoftLayer cloud provides an enterprise-scalable, dynamic, secure, and
economically priced cloud environment
IBM offers deep, relevant Maximo system support services to support the consolidated
Maximo environment and can offer cloud migration services to reduce operational costs with
zero capital costs
Clients receive the strength of one IBM (Software, Hardware, Services, Research &
Development)

Client Benefits:
Lowered operational costs for maintaining multiple Maximo instances and high IT payrolls
Flexible, personalized solutions through bundled industry solutions, analytics, mobile and
integration options
Flexible price options with pay-per-use models
Improve labor utilization by 15-20%
Increase warranty recoveries by 40-50%
Increase asset utilization by 5%

Key SWG Products:


Asset Performance Management Buyer Aligned Platform (Maximo, Cognos, SPSS)

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IBM Personalized Learning on Cloud (Formerly IBM Adaptive


Learning)
Creating exceptional student experiences and outstanding outcomes

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New Enhancement / Business Value:

IBM.com
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World
IBM Cloud
marketplace

Improves student and institutional outcomes through the dynamic use of enterprise data and self-learning
systems. This enables personalized learning and an exceptional student experience, aligning students to
successful outcomes
Cloud based service that provides Data Aggregation and Insights, Personalized Learning Pathways, and
Intelligent Content

Key Differentiators:
Enterprise-level scale: Leverages cloud and big data technologies; Cross-solution integration at the enterprise
level; Machine driven and dynamic / continuous updating
Comprehensive analytics to enable stratification and outcome prediction: Holistic analytics: manages
direct academic AND adjacent behavioral activities; Mines analytics from content usage
Infusing content with intelligence: Content provider independent; seven dimensions of insight into content
through meta-tagging; Supports content chunking and learns as its used, improving content recommendations
to students ; Supports all content from all sources: text, video, graphics
Personalized Learning Pathways: Combines predictive analytics, intelligent content, and best practices to
provide comprehensive guidance for each student; Enterprise scale: manages activities across available
sources

Client Benefits:
Best practice based personal learning pathways to guide instruction and support teachers
Intelligent content supporting personal learning pathways appropriate to learner needs and linkage of content to
outcomes
Identification of student needs based upon multi-dimensional analytics that includes both behavior and academic
information
Based on deep IBM experience with industrial-strength security

Key SWG Products:


Personal Learning Pathways, IBM SPSS Modeler + Run time and IBM Case manager for Reporting, InfoSphere
Information server for ETL, Learning Content Hub, IBM Content analyzer, LDAP Tivoli directory server,
Database server: DB2, WebSphere application server ND, Student Information Hub, MDM advanced edition,
InfoSphere information server, ECM DataCap, IBM MobileFirst mobile enablement, Cloudant

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IBM Digital Commerce


Pre-configured Smarter Commerce Cloud template to accelerate GBS
opportunities

Links

New Enhancement / Business Value:


A complete Smarter Commerce Solution including

IBM.com
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IBM Cloud
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WebSphere Commerce
Sterling Distributed Order Management
IBM Digital Analytics
IBM Integration Bus (Optional)

All applications are pre-integrated and delivered as a private cloud as-a-service solution
Shared AMS resources, dedicated to manage multiple single-tenant instances, reduce and
standardize support costs

Key Differentiators:
The delivery of an outcome through configuration, tailoring (e.g., brand), standard pricing,
metering and customization of a pre-crafted solution deployed over a Cloud infrastructure
The convergence of the bespoke, package, and cloud computing paradigms
Flexible client engagement model; can manage direct client services or work through local
GEOs

Client Benefits:
Offered as a Business Solution on a pay-per-use model through Cloud business & financial
constructs (Opex)
Scales on demand, and the charges can be clearly tied to business key performance indicators
Clients sign a single contract with IBM for all software and services

SWG Products:
IBM WebSphere Commerce V7.0.0.8 w/ FEP7, IBM Sterling DOM V9.3, IBM Sterling COM
V9.3, IBM Digital Analytics (SaaS)

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IBM Care Coordination on the Cloud


Coordinate care and predict crisis events and promote care best practices

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New Enhancement / Business Value:

IBM.com
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World
IBM Cloud
marketplace

Analytics-driven Care Coordination platform that can be leveraged by IBM teams either working directly
with healthcare organizations or in conjunction with a disease management business partner (e.g.;
Otsuka for Mental Health)
IBM services help configure and operate the solution, perform data loads, and generate profile models
for consumer analysis
The platform runs on IBM SoftLayer in a private Cloud configuration, is composed of IBM SWG products
that is accessible by ecosystem stakeholders currently via a web browser with plans for mobile access
in the future

Key Differentiators:
Proven, enterprise-scalable IBM SWG products that have been employed in many healthcare
organizations
IBM service, technology, partner breadth and geographic reach with GBS consulting services
implementation, analytics, operations
Best-in-class advanced analytics capabilities to examine data to identify trends and characteristics for
improved care
Incorporates broad set of capabilities including Care Coordination, Utilization Management, Predictive
Analytics, and Consumer Connectivity

Client Benefits:
Reduction in time to pilot / initial implementation as base platform can be provisioned in much more
rapid manner
Improved Quality of Care by providing platform for sharing all relevant clinical and administrative
information by all entities involved with the care of an individual patient
Reduce crisis events and improve patient outcomes through standard assessments, care plans, and
advanced analytics
Improve Cost Efficiencies by managing resource availability and waitlists for high-demand services

SWG Products:

Cognos, Content Analytics, Cram, Database Encryption Expert, DB2, Healthcare Provider Data Model, IIB, InfoSphere,
SPSS Modeler, Rational, Security Access

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IBM Telematics Analytics


Research innovation that augments & extends driver behavior data with GPS and mapping for better risk
scoring, driver patterns, and driver feedback, while enabling new fee generation with geographic based,
value added services for Usage Based Insurance (UBI) and telematics based products (i.e. Teen Safety)
in a cost effective, cloud environment

Links
IBM.com

New Enhancement / Business Value:

Available in a cloud environment for Big Data rationalization of vehicle and driver behavior, and mapping telematics data
to enable new and enriched fee-based services, internal risk assessments, and driver scoring and feedback
IBM services help configure and manage the solution, perform reference data loads, generate profile models for
driver/trip/trajectory analysis and define data encryption
Solution runs on IBM SoftLayer in a private Cloud configuration, accessible by a client for internal analysis and reports,
and to client customers through a secure web browser connection or mobile app

Sales Kit

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World

Key Differentiators:

IBM Cloud
marketplace

Uses advanced Big Data analytics to cleanse, compress, and report accurate, real-world geo-temporal driving analysis
Contains pre-built, patent pending, models and algorithms necessary to connect driving behavior to geographic maps
Provides analysis and visual results to both clients and their customers as core to UBI offerings and management of UBI
Initiatives
Unlike competing solutions, is immediately extensible to unique and differentiated client requirements and agnostic to
sensor data sources

Client Benefits:

Provides the ability to launch UBI products, design fee-based value-added driver/driving services, geographic based
offerings, and to offer more customer engagement and differentiation with a focus on safety and prevention, plus
enabling feedback and geographic rewards.
Improves the fidelity and completeness of driving data to better identify driving patterns and driver profiles, risk
assessment scoring, and geographic risk concentrations
Intelligently handles incomplete driving and mapping data
Allows for innovation with the creation of client-specific, differentiation and services for competitive advantage, better
engagement and better retention
Enables improved UBI for small to midsize insurers/non-traditional insurers (such as Auto Manufacturers, Managing
General Agencies)

SWG Products:

IBM WebSphere Application Server, IBM DB2 Advanced Enterprise Server Edition/DB2 Advanced Workgroup Server
Edition, IBM InfoSphere BigInsights Enterprise Edition, IBM SPSS Modeler, IBM InfoSphere Streams

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Brand

Client Initiatives

IBM Emergency Management Center


Coordinate emergency services and mitigate risk with this repeatable, rapidly
deployable, mission-based solution

Links

New Enhancement/Business Value:


IBM.com
Sales Kit

Geospatial and analytical solution that enables decision makers to aggregate information from
disparate sources, identify adverse conditions, quickly determine and assess different responsive
actions, and monitor the implementation and effectiveness of those actions
Fuses knowledge of 'current operational status' with a powerful 'consequence analysis'
functionality, delivering a 'real time' geospatial framework that provides unparalleled command and
control functionality

Key Differentiators:
Partner
World
IBM Cloud
marketplace

Integrated solution is the 'only situational awareness/decision support software solution on the
market today that actually provides robust support across all elements of 'Situational Awareness
for Emergency Management and beyond
Combined solution is designed as a system of systems, providing an open architecture that
integrates best-in-class specific applications under one glass

Client Benefits:
Establish a geospatial common operating picture (a 'COP')
Capture various data sources, provide real time heat maps , provide correlations of disparate
events, automate workflows
Understand the trends of data, view key performance indicators, and evaluate the consequences
that may flow from them
Collaborate with stakeholders by sharing mission critical information
Interactive planning and implementing incident responses
Evaluate the potential impacts of events by transitioning back and forth from a 'live state' 'COP' to
a 'what if' 'COP
Integrates with multiple third party solutions (no rip/replace)

SWG Products:
IOC, Intelligent Video Analytics (IVA), TACCS from IBM business partner, Priority5 (OEM
agreement expected 2014 Nov)

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IBM Connections Archive Essentials Cloud


Combines email and social business services to transform business, dramatically
simplify IT infrastructure and reduce cost

Links

Whats New
IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

New name - SmartCloud Engage is now Connections


Connections Chat video conferencing
Deeper integration with MS Office
Updated File sync features for users on the go

Features / Business Value


IBM Connections gives companies the collaboration tools they
need to be more agile, collaborate more effectively, capture
knowledge, share ideas and work across boundaries.
Conduct business confidently in the Cloud

Client benefits
Extend expertise: Unique no-fee guest model lets you collaborate safely with
experts both inside and outside your organization.
Get work done: Consistently accomplish day-to-day
tasks with seamless and integrated solutions.
Empower people. The industrys leading social platform, delivered in the cloud on
the broadest arrays of mobile devices to work on your terms.
Security-rich. Award-winning, controls and compliance, designed from the ground
up to safeguard your data in the cloud

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IBM UrbanCode Deploy with Patterns


Full stack environment management and deployment solution for multiple clouds

Links

Whats New

Key Features
Sales Kit
Partner
World
IBM Cloud
marketplace

Pattern designer: Design open, full stack application


environments in a diagram or textual editor
Design once, deploy anywhere: Deploy full stack
environments to multiple clouds
Environment lifecycle management: Manage
infrastructure change and easily apply changes to existing
environments
Delivery process automation: Automated delivery process
with integrated full stack environments

Application
Middleware
Configuration
Middleware

Policies

IBM.com

Support for Auto scaling Groups


VMWare vCenter joins Amazon EC2 and OpenStack in the
list of supported clouds.

Compute, Storage,
Network
Configuration
OS / Platform Image

IBM UrbanCode Deploy


with Patterns

Client Benefits
Architects and integrators can compose the work of infrastructure specialists into full
environments
Drive environment consistency from testing to production even when using multiple
clouds
Start continuous delivery pipeline environments quickly for new applications
Stand up short-lived testing sandboxes for specific infrastructure combinations
Promote infrastructure changes through environments just like application changes

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IBM Rational Solution for Collaborative Lifecycle


Management (formerly IBM Rational Solution for Collaborative Lifecycle
Management (CLM-aaMS)
Work together to stay aligned so you can deliver with agility and lower cost

Links
IBM.com

Whats New
Out-of-the-box support for the Scaled Agile Framework
CLM now available as a virtual private cloud or on premise

Sales Kit

Support for Product Line Engineering

Partner
World

Features

Teams &
Process

Allows the development team to scale agile to achieve

IBM Cloud
visibility, agility and predictability
marketplace Incrementally adopt integrated capabilities over time as your
needs evolve
Expands strategic reuse by defining, building and verifying
different versions and variants of a product, i.e. software
components, CPU, GPS, touchscreen

Reqmts
Manage
ment

Dashboard
s&
Reporting

Tracking &
Planning

Continuo
us
Integratio
n

Test
Manage
ment
Source
Control

Customer Benefits
Free interdependent teams from time-consuming, error prone
tasks and unify across tools and processes to improve time to
market and customer experience.
Available on premise, as a PureApplication System pattern or
as a Managed Service on SoftLayer

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IBM Business Intelligence Pattern with BLU


Acceleration
Ultra fast analytics on PureApplication

Links
Features and Functions:
IBM.com

Pre-configured, standardized deployment of IBM Cognos Business


Intelligence and IBM DB2 with BLU acceleration

Sales Kit

Platform + in-memory technology enables tailored and integrated


environment for improved analysis

Partner
World

Client Value:

IBM Cloud
marketplace

Fast
Sub-second response times on Terabyte data volumes!
Layered, In-Memory Exploitation - Fast & Resilient
Visual performance monitoring with RAVE brings the speed to life

Rich
Pattern specific integration automates performance optimization
Self-service for data scientists and knowledge workers
In-memory acceleration zone enables greater flexibility with the added
benefit of governance and compliance.

Simple
Access to optimized BI w/ 1 person in 1 hr. versus 2-3 people over of 3
weeks.
Deploy in a dozen clicks versus 100+ or more.
Everything you need - BI in a box. Just add data

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IBM Operational Decision Manager Pattern


The next generation of business rules within an expert integrated system

Links
IBM.com
Sales Kit
Partner
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IBM Cloud
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Features/Business Value
Provides collaborative role based capabilities to model, simulate,
execute, rapidly change, monitor, and optimize your core business
decisions
Detection of time-based events drives more responsive actions to
business opportunities or risk conditions
Accelerates the setup and management of complex, highly available
Operational Decision Manager configurations that are pre-optimized for
production use.
For use with IBM PureApplication System and IBM Workload Deployer
Client Benefits
Visibility to ensure the right decision is made at the right time
Collaboration to respond to evolving market demands, competitive
actions and regulatory requirements
Governance to ensure that business decisions are managed in a
controlled environment
Enables rapid expansion of operational decision management
throughout your company with customizable patterns

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IBM WebSphere Commerce Pattern on PureApplication


Accelerate the business of e-commerce on a hybrid cloud

Links
IBM.com

Respond to a dynamic market with absolute speed


Deployment of new workloads and commerce solutions take
minutes instead of days/weeks

Sales Kit

Responsive customer experience due to optimized commerce


workloads from a deeply integrated platform with tuned hardware
and software

Partner
World

Scale to meet market demands through simple capacity


adjustments from a consolidated console

IBM Cloud
marketplace

Seamless, deploy on-premise, off-premise, or hybrid with one


pattern
Simplify the complexity of e-commerce
Leverage built-in expertise, best practices and reference
topologies for easier and automated deployments
Faster and simpler operations for applying fixes, patches and
product updates

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IBM Digital Experience Patterns for WebSphere Portal


Server
Simplify installation, reduce cost, and improve availability of Digital Experience
solutions

Links
IBM.com
Sales Kit
Partner
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IBM Cloud
marketplace

Features/Business Value
Enables delivery of engaging web content and applications in an integrated,
differentiated and personalized web experience
New WebSphere Portal and Web Content Manager installation patterns and
script packages based on expert practices that can further automate setup of
simple to complex web experience deployments..
New script package automates configuration of Connections 4 Files and
Profiles to Web Experience Pattern deployments
Enables organizations to achieve superior IT economics in cloud
environments
Gives LOB managers flexibility and speed to support a dynamic portfolio
across multiple web properties
For use with IBM PureApplication System and IBM Workload Deployer
Client Benefits
Reduces the time it can take for configuration and deployment from 1-3
weeks to only 30 minutes, accelerating availability of new web experience
solutions for lower cost
Reduces configuration and deployment errors allowing your team to focus on
value add solutions

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IBM Cloud Manager with OpenStack for System z


A cloud management solution based on OpenStack that is simple to deploy and
easy to use

Links

Whats New
IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

Improved OpenStack Integration with latest OS release (Juno) with full access to complete OpenStack
API set
Enhanced virtualization and integration via IBM zEnterprise zVM 6.3 with IBM WAVE for System z
Live migration: Administrators can easily initiate live migration of workloads on OpenStack, using intuitive
GUI

Key Differentiators
Provides heterogeneous cloud management across System z, System X and Power environments,
Improved usability, time to value & operational efficiency
Automated management, provisioning and optimization of physical/virtual servers and system pools
ensure that your cloud resources are automatically provisioned for optimal utilization
Self-service portal and standardized service catalog leverage all the features of your zEnterprise
Cloud infrastructure to enable automated delivery of requested services without IT intervention
Enterprise QoS virtualization capability with higher performance, more scalability and enterprise
security provides the best foundation for your cloud
High availability solutions for ensuring mission critical applications running in the cloud are always
available

Client Benefits
Do more with lessreduce capital expenditures and operational expenses
Reduce risk ensure the right levels of security and resiliency across all business data and
processes
Deliver higher quality services improve quality of services and deliver self-service solutions that
help the business grow and reduce costs. Enable MSPs to offer differentiated, premium services
offerings.
Rethink your business with breakthrough agility increase IT's ability to capitalize on
opportunities by quickly delivering new services

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IBM Cloud Manager with OpenStack for Power


Systems
A cloud management solution based on OpenStack that is simple to deploy and
easy to use

Links

Whats New
IBM.com

Improved OpenStack Integration with latest OS release (Juno) with full access to complete OpenStack API set
Enhanced virtualization and integration via upgraded PowerVC capability, expanded to include PowerLinux
servers
Live migration: Administrators can easily initiate live migration of workloads on OpenStack, using intuitive GUI

Sales Kit
Key Differentiators
Partner
World
IBM Cloud
marketplace

Provides heterogeneous cloud management across Power, System z and x86 environments
Improved usability, time to value & operational efficiency
Automated management, provisioning and optimization of physical/virtual servers and system pools ensure
that your cloud resources are automatically provisioned for optimal utilization
Self-service portal and standardized service catalog leverage all the features of your Power Cloud
infrastructure to enable automated delivery of requested services without IT intervention
Improve performance and scalability by optimizing IT assets based on workload; ensure the ideal elasticity of
your cloud
Enterprise QoS virtualization capability with higher performance, more scalability and enterprise security
provides the best foundation for your cloud
High availability solutions for ensuring mission critical applications running in the cloud are always available

Client Benefits
Do more with less - Reduce capital expenditures and operational expenses
Reduce risk Ensure the right levels of security and resiliency across all business data and processes
Deliver higher quality services Improve quality of services and deliver self-service solutions that
help the business grow and reduce costs

Rethink your business with breakthrough agility increase IT's ability to capitalize on opportunities
by quickly delivering new services

Provides choice, flexibility, and investment protection through open innovation and standards
Control point for heterogeneous clouds with single pane of glass for multi-platform provisioning

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IBM Platform LSF Product Family


Powerful workload management for demanding high performance cloud
environments

Links
Whats new
IBM.com

Manage high performance application workloads in private and hybrid clouds


with confidence with IBM Platform LSF product family

Sales Kit

Automate the transfer of data between clusters and to and from the cloud
with IBM Platform Data Manager

Partner
World

Docker support enables installation of applications with conflicting library


requirements on demand

IBM Cloud
marketplace
Client Benefits
Accelerate technical computing workloads up to 150X* for faster time to
results
Quickly address resource constraints by bursting workload to the SoftLayer
cloud
Eliminate wasted compute cycles and improve user productivity by
automating data transfer based on policy and workload
Install a complete application stack on demand without the overhead of
virtual machines

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IBM Cloud OpenStack Services


Whats New (or New Enhancement/ Business Value)

Links

Hosted, managed, private OpenStack cloud built on SoftLayer

IBM.com
Sales Kit
Partner
IBM
Cloud
World
marketplace

Key Differentiators
A Dedicated cloud with single-tenant compute, storage, and networking infrastructure
available at all SoftLayer data centers.
Customers can purchase this offering on a monthly subscription basis
The Dedicated service runs on OpenStack Icehouse to provide you with an environment
built on the most current open standards.
Turnkey solution for workloads such as hosted enterprise, analytics, and web and mobile
applications supported by a range of compute options.
IBM manages the OpenStack systems, network gateways, compute and storage hardware
and hypervisor.

Client Benefits
24x7 IBM Customer Service Phone, Tickets (20 minutes response times), Forums, and
comprehensive document library
Your OpenStack management environment is configured with redundancy for high availability
and diversity in data paths for security and includes an SLA of 99.95% for all managed
components.
You can access SoftLayer services over the public network to expand the capabilities of your
solution.
Integrated Software-defined networking (SDN) provides a multi-tier network architecture that is
dynamically configured and self-service.
No Lock in - other vendors lock you in through proprietary APIs. No need for people trained in
specific APIs which adds to costs

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IBM Cloud Automated Modular Management


Optimize service levels in your SoftLayer cloud environment with integrated
management tools
Whats New

Links

New offering bringing modular managed Services for SoftLayer Infrastructure


Hybrid interoperability between SoftLayer and Cloud Managed Services DCs through feature
called SoftLayer Interconnect
Managed Services for SoftLayer environment: SoftLayer baremetal, CCI and private cloud.
Examples include Monitoring, Patching, Backup etc..
ITIL compliant managed services framework
The following are service products that are currently available for IBM Cloud Automated
Modular Management Services:
1. Monitoring service
2. Patching service
3. SAP applications
4. SAP HANA ONE
5. Security compliance and healthcheck services
6. SoftLayer interconnect

IBM.com
Sales Kit
Partner
IBM
Cloud
World
marketplace

Key Differentiators

Automated, integrated set of IBM and third-party tools accessible through a single interface
history of delivering business value through managed IT services
Named a leader in worldwide cloud professional services1 and chosen as top preferred
provider of IaaS public or private cloud

. 30-year

Client Benefits
Speed and Agility Built-in automation to improve quality, speed and costs
Crisp & strong Self-care user-interface Self-managed tools delivered as a service
(Replace manual efforts involved in procurement, and you can focus on innovation)
Single vendor benefit - IBM manages the relationships with the third-party vendors

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IBM Cloud Managed Backup on SoftLayer with TSM


Enables clients to back up and gain access to data from virtually anywhere, at
virtually any time

Links

Whats New (or New Enhancement/ Business Value)


IBM.com
Sales Kit
Partner
World
IBM Cloud
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Managed data protection for enterprise customers on SoftLayer


Backup of customer environments running in SoftLayer
More data can be protected, using less infrastructure
Full virtual machine instant restore

Key Differentiators
Customized private and public cloud solution that supports virtualized and complex
environments of small to large data sizes across all industries
Flexible support for heterogeneous IT environment
Save time and expense to manage service level agreements
Pay-as-you-use pricing model with less need for up-front capital investments

Client Benefits
Protection, backup and restore of data which is ever increasing
Better protection of evolving virtual environments
Clients can safeguard their environments from datacenter to distributed and remote offices
as well as endpoints
Simplified management of industry regulation requirements
Faster access to and recovery of business environment with reduced risk of disruption
Free up IT resources of the complexity of managing data protection in-house

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IBM Resiliency Cloud Virtualized Server Recovery


(formerly IBM Cloud Virtualized Service Recovery on SoftLayer)
CVSR provides replication of physical or virtual servers and automated fail-over and fail-back to a
site of the clients choice, including a client site, IBM or third party cloud

Links

Whats New (or New Enhancement/ Business Value)


IBM.com
Sales Kit

Partner
World
IBM Cloud
marketplace

Flexible offering to clients who prefer a DR cloud service that includes


a baseline capacity and offers room to grow to up to 4x the initial
capacity
Lays the foundation as the first managed service solution on the
SoftLayer platform to offer automated recovery in the cloud
Represents an opportunity to start a client conversation on VSR and
SoftLayer

Key Differentiators
Continuous replication allows recovery point objective down to minutes and
snapshot point in time
Recovery reliability to unlike hardware
Remote access self-management
No travel for DR exercises or events

Client Benefits

Consistency- same service experience - across multiple platforms


multiple locations - for multiple types of workloads
Reliability - same high quality support skills and same performance every time - with
automation and a portal interface - no surprises
Dependability - service is always there when you need it the 24x7 portal is available for
recoveries day or night

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IBM DataPower Gateway


New firmware version extends cloud and integration capabilities

Links

Whats New (or New Enhancement/ Business Value)

IBM.com

Deploy DataPower Gateways on Amazon and SoftLayer virtual servers to provide


enhanced cloud elasticity for cloud workloads
Borderless cloud integration between IBM Bluemix PaaS services and on-premise
resources protected with Secure Gateway
Enhanced mobile and API security for protecting mission-critical transactions with JSON
Encryption, JSON Signature, JSON Key and JSON Token

Sales Kit

Partner
World

Key Differentiators

IBM Cloud
marketplace

IBM DataPower Gateways are the market leading multi-channel gateway solution, which
can now be deployed on Amazon and SoftLayer virtual servers, to protect cloud workloads.
The recent enhancements to GatewayScript provides an industry-leading highly secure
and scalable JavaScript runtime platform for securing and optimizing mobile and API
workloads.

Client Benefits
Deploy DataPower Gateways on Amazon and SoftLayer to provide enhanced cloud elasticity
for cloud workloads.
Enhanced GatewayScript support to easily integrate between XML and JSON messages to
seamlessly connect Systems of Record data sources with Systems of Engagement interfaces
New REST-based management API to build deployment and automation scripts, enabling
easier DevOps for continuous software delivery and quicker problem resolution.

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IBM Data Collection on the Cloud (formerly IBM SPSS Data


Collection On Cloud
IBM SPSS Data Collection enables organizations of any size to capture and share attitudes and
opinions with multi-modal, multi-lingual surveys to understand and predict future behavior.

Links
IBM.com
Sales Kit
IBM Cloud
marketplace

Customers seek attitudinal data order to make smarter decisions


Whats New

Integration with IBM Cognos


Extended capabilities for mobile interviewing
Improved call center productivity
Enhanced dynamic feedback
A broader, more extensible feedback platform
New survey gallery and wizards

Features/Business Value

Multi-Modal Surveys Delivers the capability to reach all of your customers


or stakeholders no matter their language or location
Software Integration - Leverage predictive analytics and business intelligence
capabilities through integration with SPSS software and IBM Cognos software

Client Benefits
Low implementation cost Both On Cloud and On-Premise options
available so clients without the upfront budget for a On-Premise purchase can
choose the On Cloud environment.

No IT requirements - No IT involvement necessary, built for the organizations


or departments requiring access the software in a cloud-based environment.

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IBM Facilities and Real Estate Management on Cloud


(TRIRIGA)
Delivers the value of IBM TRIRIGA as a SaaS solution, 100% managed by IBM .

Links
Whats New (or New Enhancement/ Business Value)
IBM.com
Sales Kit
Partner
World

IBM Facilities and Real Estate Management on Cloud enables real estate and facilities
executives to increase the operational efficiency of staff, increase the financial return on
invested capital, and mitigate financial and environmental compliance risks.
Lower facility operating and occupancy costs
Increase ROA through better space/asset utilization
Reduce vacancy rates and move/churn costs
Increase operational and resource efficiency
Reduce carbon emissions and energy costs

Key Differentiators
Delivers market leading enterprise-class applications to streamline real estate and
facilities management
Includes pre-built performance metrics to identify inefficient facilities, processes and
resources
Built on an advanced technology platform which allows clients to extend applications
without changes to source code
Delivered and managed on the cloud by IBM, the largest technology company in the
world

Client Benefits

Lower facility operating and occupancy costs


Increase ROA through better space/asset utilization
Reduce vacancy rates and move/churn costs
Increase operational and resource efficiency
Reduce carbon emissions and energy costs

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IBM Facilities and Real Estate Management on Cloud


for US Federal (TRIRIGA)
Realize the benefits of IBM TRIRIGA in a SaaS Solution

Links

Whats New (or New Enhancement/ Business Value)


IBM.com
Sales Kit
Partner
World

Provides the leading integrated workplace management solution, IBM TRIRIGA


Delivered with best-in-class infrastructure, and security using IBM SoftLayer
Administered by TRIRIGA certified IBMers

Differentiators / Business Value


IBM Facilities and Real Estate Management on Cloud enables real estate and facilities
executives to increase the operational efficiency of staff, increase the financial return on
invested capital, and mitigate financial and environmental compliance risks.
Lower facility operating and occupancy costs
Increase ROA through better space/asset utilization
Reduce vacancy rates and move/churn costs
Increase operational and resource efficiency
Reduce carbon emissions and energy costs

Client Value
Delivers market leading enterprise-class applications to streamline real estate and
facilities management
Includes pre-built performance metrics to identify inefficient facilities, processes and
resources
Built on an advanced technology platform which allows clients to extend
applications without changes to source code
Delivered and managed on the cloud by IBM, the largest technology company in
the world

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NEW 4Q 2014

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IBM Water Usage Analytics


Helps water engineers visualize water usage patterns and identify potential leaks
for selected service areas

Links

Whats New
IBM.com

The IBM Water Usage Analytics trial uses meter, account, household and billing data.
The data is the basis for advanced water use analysis, and you can see consumption
patterns and leak alerts.

Sales Kit

Whether you select to work with your own data, or use the sample data provided with
the trial, you will see the benefits associated with water use, visualization and analysis

Partner
IBM
Cloud
World
marketplace

Features

Use data from water meters and other sensors


Visualize the water usage across a service area or by specific accounts using geospatial
maps and comparative reports
Analyze meter data and see where heavy water use is occurring
Use demand trends and patterns for conservation planning
Identify unusual spikes in water use, determine leaks, and pinpoint locations for repair
crews
Water utilities that subscribe to the full water usage analytics service from IBM can also
expand it as on online service to their customers. A consumer portal with current and
historical water usage data enables utility customers to understand water use, identify
leaks on their premises, and improve conservation behavior.

Client Benefits

Analyze and visualize water usage, identify water network leaks and plan for high use
water consumers.
Gain insights to help encourage consumer adoption of water conservation policies

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IBM Hot Spot Analysis for Policing


This service helps law enforcement shift commanders visualize the trends around
crime incidents in a specified area of a town, city, province or other locale

Links

Whats New
IBM.com
Sales Kit
Partner
IBM
Cloud
World
marketplace

By registering for the you can get hands-on experience with the comprehensive data
analysis capabilities of the service

In the trial, you can use sample data or upload your own data to customize the results.

Whether you select to work with your own data, or use the sample data provided with
the trial, you will see the benefits of hot spot analysis

Features
Use Incident and Records Management Systems crime incident data
Use geospatial maps to visualize the "hot spots" of crime across a selected area
See the hot spots evolve by scrolling back and forth through time to look at shifts in the data
Gain additional insight by incorporating related data, such as public transit stops or
businesses with liquor licenses

Client Benefits

Gain insight about crime patterns by correlating city data and analyzing crime hot spots
Law enforcement agencies can share information to make communities safer

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IBM Watson Curator


Delivering relevant, qualified and governed information collections for Watson

Links

Pain Points to be Solved


IBM.com

Deliver trusted information for Watson Engagement Advisor


Provide transparency and governance of information collections

Differentiators / Business Value


Sales Kit
Partner
World
IBM Cloud
marketplace

Increase the efficiency in assessing and gathering more relevant information across multiple
sources
Intuitive, guided selection and review process for curation that allows subject matter experts
to create higher quality information collections
Integrated governance for transparency of Watson Engagement Advisor responses

New capabilities

N/A

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IBM Blueworks Live for Federal


Collaborative process modeling in the cloud

Links

Whats New
IBM.com

New offering, specialized offering of Blueworks Live designed for US Federal agencies
that have FedRAMP and FISMA moderate requirements
Hosted at IBM SoftLayer Federal Data center which is designed to meet FedRAMP and
FISMA Moderate requirements

Sales Kit
Key Differentiators
Partner
World
IBM Cloud
marketplace

Team collaboration out of the box


Easy to get started, powerful enough to model your most complex processes
Shared repository ensures users have the latest version of process and decision models

Client Benefits
Simple Free 30-day trial, order on the web
Fast No software to install, very little training required, log on and get started
Collaborative Designed for business users. This fun and interactive tool makes it easy
to capture processes and decisions in a common environment rather than in a document
on someones computer. Built-in collaboration tools makes it straightforward to work with
colleagues across disciplines and geographies

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IBM Security Intelligence and Operations Consulting


Services
Build next-generation threat intelligence and enterprise monitoring

Links

Pain Points to be Solved


IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

The number and severity of security breaches have led to a 15 percent annual increase in
mitigation and remediation costs
The costs related to a cyber security breach now total more than US$3.5 million per
incident (Cost of a Data Breach, Ponemon Institute, 2014)
Sophistication of attackers combined with complexity of security tools demand state-of-theart security intelligence methodologies and expertise

Differentiators / Business Value


Develops the security intelligence capabilities your organization needs
Builds a more mature, proactive security posture
Enables a new level of enterprise monitoring and threat response

New capabilities

Security operations, SOC platform, security intelligence and analytics workshops


SIEM, Big Data and BI workshops
Use case and rule workshops for structured, semi-structured,
unstructured and dimensional data
Security operations, SOC platform, security intelligence
and analytics strategy
Security operations technical assessment

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IBM Internet of Things Foundation


Derive value from your Internet of Things devices

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Pain Points to be Solved


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Challenges with monitoring/ managing/ collecting data from remote assets


Integrating remote device assets via the cloud without complex on-boarding processes
Need for real-time data and the ability to analyze that data (E&U, Heathcare

Differentiators / Business Value


Pre-build device recipes make it easy for manufacturers to build solutions
Data collection, control, and aggregation handled by IoT Foundation. You simply
decide where you want the aggregated data to go: on premise apps or Bluemix
Apps
Standards based interfaces to data (MQTT or APIs) makes enterprise app
integration a snap
Open standards means n vendor lock-in
Start small with PAYG plans with selectable service tiers. Add capacity as you
need it
Hybrid deployment options available that allow you to respect Data Sovereignty
regulations. Connect via the cloud and move the data on-premise. Hybrid
deployments maintain near real-time capabilities
Build entire IoT solutions in Bluemix. Customize and re-sell them in the cloud to
optimize cost and deployment requirements.

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IBM Intrusion Detection and Prevention System


Designed to provide comprehensive protection for networks and servers against
threats and unauthorized intrusions from both internal and external sources

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Pain Points to be Solved


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Need to protect network from threats and intrusions and reduce operating costs
Need a single point of contact to monitor and manage security data
Increased complexity in identifying and managing threats and intrusions

Differentiators / Business Value


IBM Managed Security Services intrusion detection and prevention system
management helps organizations secure their network from Internet attacks and
prevent system downtime.
Our solution combines around-the-clock threat monitoring and advanced policy
management capabilities to help improve a customers security posture

New capabilities

Now offered for SoftLayer to meet the unique demand of a customers business
in the cloud

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IBM Unified Threat Management Service


Helps protect enterprises from a broad array of threats with around-the-clock
expert monitoring

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Cloud Security Pain Points to be Solved

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Need to reduce the impact of potential security threats on business operations and
manage costs related to security management
Increased complexity in managing unified threat management appliances
Need to view security data for thorough security analysis

Differentiators / Business Value


Offers around-the-clock monitoring and support for unified threat management
(UTM) appliances from a variety of vendors and helps reduce the burden of
managing in-house
Protects assets to help improve security posture and better manage regulatory
and audit requirements

New capabilities
Unified Threat Management leverages expertise and analytics for better cloud
security and can now be offered for SoftLayer and for any other Cloud providers
environment

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IBM Security Access Manager


All-in-one access management powered by X-FORCE, Trusteer, QRadar and
MobileFirst
SAM protects cloud, mobile and social interactions

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Whats New (or New Enhancement)

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V8.0.1 enables policy enforcement using IBM DataPower appliances


Additional PIP (policy information point) integrations for context-/risk-based
access

Features/Business Value

Single sign-on (SSO)


Strong authentication
Fine-grained access control
Advanced threat protection, powered by X-FORCE
Appliance form factor provides faster TTV and lower TCO
Context-/risk-aware access

Client Benefits

Adds SAMs capabilities to DataPower investments


Context-/risk-based fine grained access from endpoints, including Mobile

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IBM Hosted Email and Web Security Services


Designed to act as a clients first line of defense by scanning e-mail and
eliminating threats before they reach the network
Cloud Security Pain Points to be Solved

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Need to protect the enterprise from email- and web-borne threats without affecting
productivity and operating expenses
High risk of noncompliance with government and industry regulations
Lack of resources, time and expertise to cost-effectively manage and monitor web and
email security

Differentiators / Business Value


Provides a better streamlined and more affordable platform to enable more advanced
security solutions
Uses cloud-based solution usually with no additional hardware or software to help
reduce security-related maintenance and infrastructure costs

New capabilities
Hosted Email and Web Security leverages expertise and analytics for better cloud security
and can now be offered for SoftLayer and for any other Cloud providers environment

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IBM Workload Automation


Automate and optimize the background execution of workflows

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IBM Workload Automation* is a general-purpose Workload Automation modeler and


executor
Automate and orchestrate your processes from a single point of control
Connect applications and data sources across mainframe, distributed servers and cloud ;
available also as a subscription basis, based on the workload that actually runs.
Respect Service Level Agreements defined as business services deadlines
Optimize your processes execution with balancing capability

Whats New
Self-Service catalog and dashboards to repackage existing and new automation assets
for greater autonomy for Business end users
Dynamic agents natively handled, and used by the product for better availability and
optimization
Standardized governance over object audit, history, change tracking and promotion
Natively expand automation to most common applications like SAP, Oracle, Informatica,
and numerous IBM solutions (Cognos, Datastage, Netezza, WebSphere MQ, Sterling
Connect:Direct, ..)

Business Value
Hosted Email and Web Security leverages expertise and analytics for better cloud security
and can now be offered for SoftLayer and for any other Cloud providers environment

* Also known as Tivoli Workload Scheduler

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IBM Hosted Vulnerability Management Services


Streamline security vulnerability and compliance management

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Hosted vulnerability management helps clients addressing PCI and other


compliance mandates with accurate scanning results, new detection
features, unique workflow capabilities and enhanced ease of use

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Remediation guidance and workflow


PCI compliance assistance
Intelligent scanning means fewer false positives
Web application vulnerability detection
Database vulnerability detection

Features/Business Value

Single web-based tool detects vulnerabilities across your network, including servers,
web applications and databases
Cloud-based services help reduce IT operational and resource costs
Detailed remediation reports and built-in system technology help save time, ease
complexity and enhance accuracy of internal and external scans

Client Benefits

Helps manage compliance with security initiatives by scanning for and classifying
vulnerabilities
Provides remediation steps and data to assess and manage security risks to help
reduce threat exposure
Helps reduce cost and complexity of security maintenance through IBM cloud security
services

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IBM Enterprise Content Management - IBM Navigator


Trusted file sharing cloud service that delivers content collaboration for improved
efficiency and productivity

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Pain Points to be Solved

Easy to use file sharing and collaboration on any device (web and mobile)
Trusted and secure file sharing service
Ability to extend content to other cloud application development
Hybrid integration with existing IBM ECM solutions

Differentiators / Business Value

Trusted and secure platform


Audit and governance capabilities
Reduces IT support requirements
Sync, share and collaborate with business documents from anywhere and across
mobile and web

Client Benefits
Microsoft Office integration
Additional hybrid capabilities
Improvements on product usage and document management

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IBM Cloud Data Encryption Services (ICDES)


Flexible Software Defined Data Protection for the Enterprise

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Pain Points to be Solved
IBM.com

ICDES provides a certified data encryption solution to overcome todays data security
threats

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Superior FIPS 140-2 certified solution by combining secure data encryption with
cryptographic data splitting, making it invulnerable to brute force attacks
Multi region fault tolerant architecture for data resiliency and scalability
Protect data at rest and data-in-transit to storage
Supports both physical and virtual servers on any cloud service provider
Improved performance through random data splitting across multiple storage devices
Simplified encryption key management system
Supports Windows, most popular Linux operating systems and VMware ESXi

Client Benefits

Superior data encryption which covers your compliance needs


Easy to install and use
Cost effective through integration into existing infrastructure (no additional hardware
required)

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IBM Cloud Automated Modular Management Services


for SAP HANA ONE
Fast, easy access to SAP HANA to test and try SAP HANA on Cloud

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Pain Points to be Solved

Interested in SAP HANA on Cloud but want to try it before investing


Reluctance to purchase SAP HANA license during testing phase

Differentiators / Business Value

SoftLayer bare metal


Billing hourly or monthly

New Offering
Quick provisioning infrastructure for SAP HANA trials, POCs, blueprints & dev/test
64 GB and HANA license included
US Only

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IBM Rational Development and Test Environment for


System z as a Managed Service
Off-host mainframe application development and testing

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Whats New
A customized RD&T solution in the cloud,
minimizing the time, risks, costs and
complexity of deploying flexible z/OS
development and test environments
Delivered on a scalable IBM SoftLayer
Infrastructure
Provides 99.9% availability (SLO)

Features
An application development and testing environment that can improve development
infrastructure availability and flexibility.
Mixed workload support that can help reduce development costs.
A high fidelity development and test environment that can streamline the delivery of
production-ready applications.
Current levels of the IBM z/OS software, giving access to new run-time capabilities for
development and testing purposes.
An environment for employee education on System z that is approachable and portable.

Customer Benefits

Liberate developers to rapidly prototype new applications


Develop and test System z applications anywhere, anytime!
Free up mainframe development MIPS for production capacity
Eliminate costly delays by reducing dependencies on operations staff

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IBM Cloud Manager with OpenStack


An easy to deploy and use cloud management software offering based on
OpenStack with IBM enhancements and support.

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OpenStack Kilo APIs, backed with IBM support


Hybrid support for IBM Cloud OpenStack Services with the flexibility to deploy a private cloud and establish extra
capacity in a hybrid cloud
Docker Container enablement via Nova-Docker, including Platform Resource Scheduler support for container
placement
Bare metal deployment support via OpenStack Ironic
High availability with multiple Cloud Manager with OpenStack controllers on x86 platforms
Enhanced self-service portal user interface for end-user capabilities and enhanced Horizon Dashboard for
administrator capabilities
Improved and intuitive deployment capability using graphical user interface and command line interface

Client Benefits

Lowers costs with a simplified starter cloud experience that provides a single point of management across
compute environments including x/86, Power and Z and hypervisors (KVM, Hyper-V, VMware, Power VM and
more).
Accelerates infrastructure delivery and improves operational quality due to standardization and automation.
Improves manageability with a function-rich solution that supplies insight into resource utilization with metering
and reporting.
Reduces administrative workload with a simple and intuitive self-service provisioning of infrastructure services.
Provides open technology choices because of OpenStack alignment

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NEW 1Q 2015

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IBM Cloud Orchestrator (hybrid Cloud) $$


Transform your IT department into a self-service organization

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$$ Cloud Seller's comp'd

Key Differentiators
Optimized workflow manager to integrate with various systems
management domains in the data center
A popular pattern-based deployment technology with a rich catalog of
automated deployment patterns
Flexible deployment models with on-premise deployment and oncloud deployment, both providing hybrid capabilities
Client Benefits
Empower end user self-service while keeping control.
Automate repeatable IT service deployment
Limit manual intervention for less errors
Exploit speed and cost flexibility of public clouds, while maintaining
control and compliance
Integrate and manage the full lifecycle of IT services

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IBM DataWorks
Refine raw data into relevant and actionable information thats available to everyone. Find and
shape data, as well as load, mask, profile, classify and cleanse it. Business users can leverage a
UI, app developers may use APIs, or services may be embedded into apps.

Whats New (or New Enhancement/ Business Value)

IBM.com

IBM DataWorks Data Refinery Services (APIs GA 4Q14)


-

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Load data
Provision masked data
Profile data
Classify data
Secure on-prem load to cloud targets
Cleanse addresses

IBM DataWorks Forge (GA 1H15)


A powerful graphical experience for data shaping, preparation & loading that:
-

IBM Cloud
marketplace

Improves the quality and speed of analytics and integration projects


Provides key insights and guides users through the data shaping process to improve results
Supports cloud and on-premises data sources

Key Differentiators

IBM Bluemix

Self-service data preparation tool that allows knowledge workers to interactively shape the data
as they see it.

Client Benefits

Knowledge workers are empowered to find relevant data


Provides users with automatically profiled & classified data
Delivers quality scores & value distributions, so that users can visualize & understand the data
Allows users to quickly & easily shape, enrich & improve quality by joining, standardizing,
filtering, removing duplicates, etc..
Simple menu driven actions to shape data (cleanse/transform/enrich) so that it is fit for use.
Allows users to apply changes and deliver the data to cloud and on-premises targets
Built in monitoring and logging to understand the state of a batch activity.
Cloud hosted for immediate value to the business

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Python, PHP and Go


The community build packs for Python, PHP, and Go are now available in
Bluemix via the command line and UI.

Links
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Pain Points to be Solved

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Run Python, PHP, and Go applications using community runtimes within the Bluemix
environment
Access pre-built Bluemix services using these languages to assemble engaging
applications faster

IBM Cloud
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IBM Bluemix
Python
Go
PHP

Bluemix users can now easily deploy applications written in Python, PHP, and Go.

Client Benefits

Customers with Python, PHP, and Go applications can now develop, deploy, and
manage them in a Bluemix environment benefiting from the flexibility, scalability, and
services that Bluemix provides

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IBM Tealeaf Customer Experience on Cloud


Captures and manages ach visitor interaction on native mobile (iOS and Android)
and mobile web applications

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Pain Points to be Solved


How do you achieve visibility into mobile customer struggles?
How do you ensure optimum conversion rate for your mobile app or web?
How do you quantify business impact of mobile struggle to help with resource
prioritization?

Differentiators / Business Value

Capture every interaction, every user, every time


Robust analytics to uncover struggles
Easily drill down to specific segment and discover source of struggles
Quantify business impact to help with resource prioritization
Part of comprehensive Customer Analytics platform

Client Benefits

Visibility into where and why struggle is occurring


Gain insight into how web and mobile applications are being used, and where
improvements can be made
Improved mobile usability and customer satisfaction
Increased conversion rates from web and mobile adoption and usage
Reduced load on contact centers, call times, call volumes,
and average speed to answer questions

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IBM MobileFirst Protect Threat Management $$


(formerly IBM MaaS360 Mobile Threat Management, Trusteer Mobile Risk Engine)
Adds threat alerts and updates to managed mobility platform

Links

Whats New (or New Enhancement/ Business Value)


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Extended capabilities within MobileFirst Protect integrates MaaS360 and Trusteer

capabilities to provide :
Mobile Malware Engine, local to device
Advanced Jailbreak & Root Check
Suspicious Geo-Location / IP Velocity Checks
Suspicious Device Alerts
Over the Air Updates

Key Differentiators
Full constituent transaction security support
Mobile Threat Management capabilities with anti-fraud, anti-malware, IP
velocity and untrusted network detection
Full spectrum of user transaction security on mobile from B2E to B2C

Client Benefits
Protects against cloning, unauthorized access
Access to worldwide database of compromised and rogue devices used for attacks
Malware and Jailbreak/Root checks are updated live as new threats emerge

$$ Cloud Seller's comp'd

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IBM Netcool Operations Insight


Combines proven Operations Management and Alarm consolidation capabilities
with innovative analytics to help clients empower their IT operations staff to rapidly
identify, isolate and resolve problems before they impact their company's business
services

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Whats New (or New Enhancement/ Business Value)


Event Analytics automated incident reduction, leveraging machine learning
techniques to automatically group events into a single incident based on observed
event behavior.
Related Event Grouping provides powerful standard management of active events
with built in domain knowledge extendable by the user with no coding required
Network Aware Event Search Analytics providing network path search to support
more rapid diagnosis

Key Differentiators

Proven, Netcool is the # 1 Operations Management solution in the market


Secure: Certified to highest Federal security levels
Innovative: deliver powerful analytics to simplify Operational Event and Alarm
Management
Broadest Support: support hundreds of off the shelf integrations with virtually all
tools commonly used in Operations Management solutions.

Client Benefits

Improves Operational Agility with better Insight with real time analytics to help Identify,
isolate and resolve problems faster and even predict emerging problems
Maximizes Operations Efficiency with machine learning techniques and simple tools
for analyzing historical data to quickly identify opportunities to streamline operations
Reduces Operational Risk with a single pane of glass, central consolidation point, and
Runbooks for consistency for alerts and events

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IBM Spectrum Storage family


The industry's leading portfolio of software defined storage, setting the stage for true hybrid cloud
operations.

Pain Points to be Solved

Links
IBM.com

How do you scale storage for CAMSS applications without large up-front investments?
How do you backup, archive and protect your cloud data?
How do you improve time to results with on-demand global access file and data management in the
cloud?

Differentiators / Business Value


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IBM reinforces its leadership in software defined platforms with IBM Spectrum Scale providing support for
unstructured data on premise and on the cloud, providing unprecedented data economics to big data
operations
IBM Spectrum Accelerate is the industry's first SDS offering based on an established enterprise storage
offering derived from the IBM XIV product
IBM Spectrum Control Storage Insights (public Beta) delivers advanced storage management capabilities
from the IBM cloud, in as little as 30 minutes. Use analytics to help optimize data placement. Get
application views of storage
IBM increases capacity of existing storage environments through its leading edge storage virtualization
capability, now virtualizing 260+ hardware devices, delivering 5x more data into the same infrastructure

Client Benefits
1. IBM Spectrum Protect (formerly IBM Tivoli Storage Manager) Optimized data protection to reduce
backup costs by up to 38%
2. IBM Spectrum Archive Enterprise Edition (formerly IBM Linear Tape File System): Fast data
retention that reduces TCO for archive data by up to 90%
3. IBM Spectrum Control (formerly IBM Virtual Storage Center): Analytics-driven data management
to reduce costs by up to 50%
4. IBM Spectrum Scale (formerly GPFS / IBM Elastic Storage) : High-performance, highly scalable
storage for unstructured data
5. IBM Spectrum Accelerate: Enterprise storage for cloud deployed in minutes instead of days

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IBM Spectrum Accelerate


A highly agile Software Defined Storage for new & traditional workloads, offering
high levels of scalability, flexibility, automation, self-management, simplicity, and
cost-effectiveness.

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Pain Points to be Solved


How do you scale storage for CAMSS applications without large up-front investments?
Reduce operational expenses by enabling self-service storage?
How do you guarantee performance across workloads with zero tuning?

Differentiators / Business Value


Guaranteed consistent performance across workloads with zero tuning
Very low touch management
Extreme resiliency and robustness with industry proven grid architecture, self healing
features and super-fast rebuilds
Industry's first SDS offering based on an established enterprise storage offering.
Derived from the IBM XIV product "as-software" the same proven capabilities clients
need for cloud environments, including flexible deployment and easier consumption of
storage for rapid enablement of new workloads

Client Benefits

Easy to use, with proven architecture and features providing zero performance
optimization needed; tune-free scaling; simple management (Capacity planning,
monitoring, reporting externalization)
Easy to acquire, license and deploy (Download from IBM site; get up and running fast;
Licensing flat and flexible: per usable TB, perpetual, fixed monthly, or both;
transferrable; functions included; no hidden costs)
Low TCO

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IBM SmartCloud Virtual Storage Center Entry


IBM SmartCloud Virtual Storage Center for Storwize
Whats New (or New Enhancement / Business Value)

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First to Market volume-level, cross-platform automated storage tiering, reduces users


cost of storage up to 50%
Cloud and Software Defined Storage Storage service catalog, automated
provisioning, optimized utilization of pools of storage
Intelligent Performance Management with context sensitive views directly in the
storage management interface

Key Differentiators
Intuitive user experience with consolidated management of heterogeneous storage
Intelligent analytics to place data in the right place at the right time
Automation of storage services to accelerate client benefit with improved storage
administration
Complementary to VMware environments with vSphere / vCenter integration (VASA,
web UI plug-in) for visualization of storage data and automated Provisioning from within
vSphere console

Client Benefits
Easier to Use Intelligent Performance Management with context sensitive views
directly in the storage management interface
Faster to deploy - Improved agentless management with server-to-storage mapping
(no agent required)
Easier to buy and lease VSC Entry is as low as $417/mo on a 12-month lease from
IBM. VSC will have a flat per TB price for up to 250 TBs and 2 I/O groups; VSC for
Storwize Family will have a per enclosure price.

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IBM z13
The IBM z13 is the worlds premier data and transaction engine: most efficient, robust, scalable
and intelligent that integrates CAMSS in a single system. z13 creates value through exploitation
of IT, e.g. hybrid transaction and analytics processing, integration of mobile and core workloads
with cloud infrastructure

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Pain Points to be Solved


How do I build a private cloud or managed service cloud infrastructure that is economically
feasible, delivering enterprise scale, with flexible service delivery models that provide
dynamic efficiency for resource and workload management?

Differentiators / Business Value


New chip designed for data serving and transaction processing plus larger memory options
-up to 10 TB
New scale, intelligence and resilient I/O infrastructure
New security and availability enhancements

Client Benefits

For compared environments, it is estimated that a z Systems cloud on a z13 will have a
32% lower total cost of ownership over three years than an x86 Cloud and a 60% lower
total cost of ownership over three years than a public cloud. 1
Creating exceptional client experience - Have more data at hand, Improved response
times, Meet SLAs, Move data faster
Ensure critical data is always available across the enterprise, making it accessible in new
ways so that actionable insights can be derived from advanced and operational analytics.
Exponential growth (141 cores, more LPARS)
Faster pace and improved response time making business decisions
50% reduction in the cost of securing all transactions, including those from your mobile
device (faster Encryption Facility and use of zEDC compression)

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IBM MobileFirst Platform Quality Assurance


Continuously Deliver High Quality Mobile Applications
Whats New

Links
IBM.com

Unified SDK: Get your applications ready to gather feedback in minutes

Sentiment analysis is now available in 4 additional countries (France, Germany, Italy, Spain)

Differentiators / Business Value


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Frictionless bug reporting submit defects in seconds while using the app from your mobile
device
In-app crash reporting rapid insight into why an app fails
User feedback get feedback about your app straight from your customers
Over the air app distribution get the latest in the hands of testers as soon as it is available
Sentiment analysis mine app store ratings and reviews to extract actionable feedback before
they go viral.
Supported mobile platforms:
iOS and Android
There are two separate offerings from IBM that deliver the same features and capabilities:
Software as a Service (SaaS) offering: IBM Mobile Quality Assurance service for Bluemix
(SaaS)
On-premise offering: IBM MobileFirst Quality Assurance (on premise) SOLD BY BOTH
Rational and WebSphere teams

Client Benefits

End user feedback and quality metrics at every stage of development


Evidence-based prioritization allows business and IT to collaborate
Over the air app distribution so testers have the latest as soon as available
Rapid, contextual understanding of why an app fails

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IBM WebSphere Application Server Liberty


IBM WebSphere Application Server adds support for additional Java EE 7
components and for Docker containers through continuous delivery

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Pre-built and extendable Liberty profile Docker images and support for running in Docker
containers to accelerate software deployment in hosts containing Docker engines
Pre-built and extendable Liberty profile Docker images and support for running in
Docker containers
Further JavaTM EE 7 components, that include JavaServer Pages (JSP) 2.3 (JSR
245), Java Database Connectivity (JDBC) 4.1 (JSR 221), API enhancement in
support of Java API for WebSocket 1.1, and many more
Support for the Java Platform, Standard Edition (Java SE 8)
The ability of WebSphere Application Server Developer Tools (WDT) to allow customers to
connect, control, and publish applications to remote server
An enhancement to WebSphere Application Server Liberty profile distributed security model
to support Single Sign On (SSO) authentication with SPNEGO tokens

Differentiators / Business Value

Enables enterprises to build and run the next generation of distributed applications on the
cloud and on premises more efficiently, quickly, and cost effectively
Improves developer experience with key enhancements to Liberty profile
capabilities that enable developers to quickly develop and deliver
engaging applications
Simplifies configuration and administration of middleware through Intelligent Management
capabilities that can help lower the cost of administration of large scale topologies

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IBM Secure Gateway


Securely extend & enrich Bluemix environments with on-prem and multi-cloud
sources

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Pain Points to be Solved


IBM.com
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IBM Bluemix

Securely connect and manage access to data and applications in other clouds,
enterprise data centers and locally on developer laptops. Flexible gateway topology
Superior Hybrid secure connections, management, visibility and control. Unique single
step secure auto-config. Docker support enables run anywhere

Differentiators / Business Value


Unique passport feature allows for single step download, install, and secure setup of
client
Flexible Gateway topology allows segregation, Load Balancing, Fault tolerance
Layered security on the cloud side and client side for defense in depth
API / SDK for secure connect directly from app
Enterprise option which is on-premise DataPower appliance

Client Benefits

Robust Secure Connectivity set up gateways to enable hybrid and multi-cloud.


Single point to monitor traffic and manage usage. Layered security for defense in
depth.
Flexible Topology Supports multiple gateways, network segregation, load balancing
and fault tolerance
Self Configuring- single step download, install, and secure configuration of remote
client

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IBM Operations Analytics Predictive Insights on


Cloud
Predict Application and Infrastructure outages before they impact customers

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Pain Points to be Solved
IBM.com
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Analytics helps IT teams prevent problems before they occur


Be proactive not reactive

Reduce or Differentiators / Business Value


Eliminate the need to set manual performance thresholds
Detect issues early so they can be fixed before they become service impacting

Client Benefits
IBM Cloud
marketplace

Automated threshold maintenance: behavioral learning solution for quick timeto-value


Understands how your IT & network infrastructure is inter-related from a holistic
viewpoint
Reduce event volumes utilizing real-time, streaming analytics to provide early
warning alerts for abnormal issues
Consolidates and unifies performance data

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IBM Performance Management (SaaS) $$


(formerly IBM Application Performance Management SaaS)
Intelligently spot performance issues and resolve problems in your applications and
infrastructure to keep your revenue flowing.

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IBM.com
Sales Kit

Whats New
A hosted application performance monitoring service that you do not have to manage
yourself
Intuitive web dashboards that show user experience and application resource health

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IBM Cloud
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Mix and match SaaS and on-premises deployments in a single dashboard with Hybrid APM
Integrated analytics to predict outages before they occur and intelligently search through log
files for faster problem resolution
An easy to use notification system to meet your increasing demand for agility and efficient
collaboration among IT operations team members

Differentiators / Business Value

Available in SaaS, on-premises, and hybrid

Integrated analytics

Industry-leading breadth and depth of platform coverage

Client Benefits
May improve Availability by 60-90%

$$ Cloud Seller's comp'd

Could reduce outages by 50% or more

Find the root cause line of code up to 90% faster

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IBM High Performance Services for Hadoop (Formerly IBM


Platform Computing Cloud Service)
Ready-to-run Hadoop Clusters on the SoftLayer Cloud without compromising
performance, security and scale

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IBM Cloud
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Whats New
Bare-metal servers & 10g Ethernet for optimal performance
IBM support and security
Fully managed services (optional) staffed by HPC & Hadoop professionals with over a
decade of experience

Key Differentiators

Access Hadoop on a temporary basis without the need to acquire, install & configure
Hadoop cluster (HW & SW) is installed and configured by a skilled Cloud Operations
team, minimizing the need for in-house expertise and capital expenditures
Optimal performance with dedicated bare metal servers and a 10g Ethernet network
Security through physical isolation, VLAN segregation, IPsec VPN access, optional
encryption, and choice of SoftLayer WW datacenter

Client Benefits

Reduced risk Explore Hadoop, various distributions and versions, and the value of
your data without making a commitment
Secure Dedicated (i.e., non-shared) bare-metal machines, on an isolated network,
with a VPN connection, and at a named data center
Keep costs low Pay for only what is used, no need to acquire HW, SW or expertise
Expected and reliable performance Runs on physical machines and fast networks
Peace of mind IBM Support

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IBM Insights Foundation for Energy


IBM Insights Foundation for Energy is an energy analytics, data management and
visualization software solution for energy and utility companies.

Links

Whats New (or New Enhancement/ Business Value)


IBM.com
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IBM Cloud
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Combine health and risk scores from all asset classes to provide a unified view of
network connectivity
Pre-built Predictive Models for a variety of asset classes (Transformers, etc.).
Open: ability to use pre-built models, customer models, or to ingest health scores
provided by third party applications
Standard based integration (using CIM Common Information Model)

Key Differentiators
Enterprise wide analytics platform
Proven: Built with industry-leading IBM data integration and analytics software
combined with insights from years of working with energy companies worldwide
On Cloud: A service offering that provides speed, flexibility and scale

Client Benefits
IBM Insights Foundation for Energy is a new analytics platform. It provides and
enables applications from IBM and partners allowing energy companies to unify data
and processes creating contextual awareness, visual insights and improved and
optimized outcomes
IBM Insights Foundation for Energy drives operational excellence using analytics
resulting in greater agility and responsiveness, reducing operational costs and
improving asset reliability

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IBM PureApplication Software


Cloud enable your applications with enterprise grade quality of service on your own
infrastructure

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Pain Points to be Solved


How can I maximize my existing investments and extend my enterprise applications to
the cloud?

Differentiators / Business Value

Accelerate application delivery


Adopt open technologies with enterprise strength management
Automate and Simplify
Automate with Patterns to minimize errors
Deploy applications across a hybrid cloud environment seamlessly
Operate at Dynamic Scale in the environment you choose

Client Benefits
Deploy apps into test and/or production in minutes, not months
Easily integrate emerging technologies such as Docker into your enterprise
environment and integrate existing middleware, applications and databases
Clients can achieve savings up to 70%.
Leverage Patterns and built-in automation for faster, repeatable
and reliable deployments.
Create applications once and deploy between on-prem and off-prem
without change using Patterns

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IBM MobileFirst Platform for iOS


Provides enterprise-class software for building and deploying elegant iOS apps that integrate
with enterprise systems

Links
Pain Points to be Solved
IBM.com

Enable robust security, enterprise integration and management capabilities for native
iOS apps

Sales Kit

Differentiators / Business Value

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IBM Cloud
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Robust user authentication framework, enforcement and management controls for


improved security of mobile apps within the enterprise
Extends Apples XCode IDE with additional service integration and operation
capabilities for iOS apps
Ready to use data transformation capabilities improves connectivity to legacy
applications and systems of engagement
Operational control provides administrators with key information and oversight of
mobile runtime environments
IBMs Cloud-based subscription model allows businesses to scale up or down as
needed while meeting enterprise requirements for data residency, separation,
compliance and control

Client Benefits

Mobile applications that seamlessly activate enterprise data and analytics


Secure integration enterprise data and employee driven mobile apps
Streamlined development workflow
End to end management of mobile applications across iOS devices and
enterprise systems of record

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IBM MobileFirst Platform


MobileFirst Platform delivers rich services and then integrates them for an end to end experience
for mobile development and operations teams

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IBM.com
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IBM Cloud
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New services in Bluemix add operational analytics, security, and app


management from on prem IBM MobileFirst Platform Foundation module
Location based analytics and engagement (Presence Insights)
Enhanced Cloudant integration and packaging
Enhancements to Foundation across integration, security, operational
analytics

Key Differentiators
Comprehensive mobile development platform that supports Data Services, Mobile
App Security Services, Continuous Improvement services (app management,
analytics, sentiment analysis) and Personalization Services (Push, location and
engagement analytics)
One platform with multiple or hybrid consumption models Cloud, On-Prem, iOS
edition, or BYO IaaS including SoftLayer, Bluemix, Azure, Amazon
Recognized industry leadership 8 major leadership rankings, 2014 Analyst reports

Client Benefits
CONTINIOUS IMPROVEMENT understand app usage and feedback; manage
app iterations and releases
SECURITY protect enterprise data from exposure through mobile exploits
CONTEXTUAL AND PERSONALIZED ENGAGEMENT optimize apps to provide
the right content and interactions at the right time
SCALABILITY services to scale and store app data or to connect to systems of
record

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IBM Development and Test Environment Services


(IDTES)
Allows customers to easily connect to SoftLayer or IBM Cloud OpenStack services
object storage from clients data centers or from deployment within the cloud
Pain Points to be Solved

Links
IBM.com

IDTES addresses inefficiencies in the SDLC that can be traced to an inability to deliver
production-like development and test environments in a timely manner.

Sales Kit

Differentiators / Business Value

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IDTES provides self-service access to production-like environments, enabling dev / test teams
to test more frequently
IDTES is an enterprise service purposely built for development and testing of complex
applications. Customers can import existing virtualized applications or build new applications in
the cloud
The IDTES collaboration tools enable development teams to identify, share, reproduce and
resolve software defects significantly faster
IDTES provides full visibility and control in order to enable dev / test teams to be effective while
avoiding infrastructure sprawl and runaway costs
IDTES can be easily accessed through any modern web browser, REST-based API, Command
Line Interface (CLI), or practically any ALM tool including IBM UrbanCode Deploy, Jenkins,
Rational Team Concert and many others

Client Benefits
Provides Environments-as-a-Service to the enterprise
This solution accelerates software delivery by removing the inefficiencies and constraints that
companies have within the software development lifecycle (SDLC). As a result, businesses
release better software faster
Delivered on the IBM SoftLayer platform, offering enterprise grade security, unprecedented
access and control and global reach and scalability

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IBM Monitoring
Provides application-aware infrastructure monitoring to help you optimize the
performance of your applications

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Pain Points to be Solved
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IBM Cloud
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Slowdowns and outages impact customers, revenue, and the businesss


reputation
Identifying and resolving problems in todays complex applications can be very
difficult

Differentiators / Business Value


Offers true hybrid management, delivering a single integrated management view
across on premises and cloud environments
Monitors end user response time as well as the health of application
components such as the application server or runtime, databases, web servers,
middleware stacks, and more, for applications covering cloud and traditional
workloads
Includes search analytics capabilities for up to 2 gigabytes of log data per day
and easily integrates to predictive analytics
Includes a simple unified architecture that can be deployed in minutes and can
help reduce total cost of ownership by up to 30 percent
Enables seamless expansion of capabilities with IBM Control Desk, IBM
Operations Analytics, and IBM Netcool Operations Insight

Client Benefits

Identify performance issues before they affect your users and improve
availability by 60-90%
Isolate where the problem is occurring by visualizing bottlenecks to reduce
outages by 50% or more
Find the root cause of the problem down to the line of code for diagnosis of
problems 90% faster

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IBM Aspera
Always transfer data across any environment at maximum speed without dropping packets.
An innovator in moving the worlds biggest data at maximum speed.

Links

Pain Points to be Solved


IBM.com

Distance degrades conditions on all networks


TCP performance degrades with distance
TCP does not scale with bandwidth
Alternative Technologies are inferior

Sales Kit
Differentiators / Business Value
Partner
World
IBM Cloud
marketplace

Scales to very high bandwidth networks, is efficient and works across difficult networks
Dynamic and policy-based bandwidth control, prioritization, and fairness to TCP traffic
Handles high degree of concurrency and large collections of small files in an efficient manner
XFT protocol is patented
Single steam UDP architecture (as opposed to multiple UDP streams per session)
High speed interfaces to object storage multiple vendors
Proven cloud solutions: Numerous on-demand customers and years of experience working
with cloud infrastructure providers
Comprehensive set of cloud solutions, including hybrid
DevOps, dynamic provisioning for highly dynamic service implementations

Client Benefits

Speed the process synchronization for digital supply chains


Provide high performance distribution and synchronization of Big Data sets
Accelerate the reliable flow of information and the processes that depend upon it
Enable organizations to reliably, quickly and securely move new workloads to/from the cloud

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IBM Verse
Mail as never imagined it before: a game-changing, cloud-delivered, mobileoptimized personal assistant that helps your prioritize, personalize and free you up
to just get work done.

Links
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Sales Kit
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IBM Cloud
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Pain Points to be Solved


Professionals of all shapes and sizes, in all types of organizations, need three things to make
more sense of this complex, fast-moving workplace:
We want a clear sense of where to focus the time we have.
We want an easy way to collaborate with the people that matter to us most.
We want a way to take back control of our day.

Differentiators / Business Value


Mail that understands you - Cloud-enabled, designed for mobile devices, and powered by
IBM's analytics and advanced search, IBM Verse works for you, not the other way around.
Less clutter, more clarity - Experienced through a simple, see-only-what-you-need
interface, IBM Verse helps you focus on the things that matter most.
Connecting me to we - With an array of intelligent, secure and engaging social apps, IBM
Verse opens up new ways to work together.

Client Benefits
Accelerate collaborative business processes
Improve the productivity and innovative capacity of every employee
Reliably, quickly, securely and cost-effectively move collaboration workloads to and from the
cloud

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IBM Applicant Tracking System (formerly IBM Kenexa BrassRing


on Cloud)
Attract, engage, hire top talent with advanced recruitment technology
Whats New (or New Enhancement/ Business Value) Product Highlights

Links

IBM.com

Sales Kit

Build a global talent acquisition environment that enables recruiters and managers to mine large applicant
volumes for quality candidates
Satisfy your complex organizational needs with flexibility provided by configurable, scalable capabilities
Engage candidates and collaborate with recruiters and managers, using leading mobile and social technologies
Streamline recruiting and hiring processes, including requisition approval, HR status changes and candidate
communications
Accelerate bottom line performance by uncovering actionable data with built-in reporting and analytics

Key Differentiators

IBM Cloud
marketplace

A global, integrated recruiting solution for managing applicant volume, empowering your recruiters and
managers to more quickly identify quality candidates
Configurable, scalable capabilities for unparalleled flexibility to meet the needs of complex organizations
with multiple divisions
Leading mobile and social technologies to engage candidates and collaborate with recruiters and
managers
Robust workflow and automation to streamline business processes Manage compliance and data privacy
regulations in multiple jurisdictions and geographies

Client Benefits

Meets your global needs for attracting talent in emerging markets and developing virtual teams to meet
country-specific legislation
Creates a cutting-edge talent acquisition environment as part of an integrated platform
Incorporate open integration to support compatibility with the widest selection of vendor systems.
Support more than 120 million candidates in the recruitment technology systems and more than 4 million
recruiters and hiring managers in 150 countries
Allow you to use social web for job applications, job distribution, referrals and video interviewing.
Empower recruiters and hiring managers with robust mobile recruiting features, including mobile apply
and SMS/text messaging
Offer a simplified user interface, featuring recruiter dashboards and mobile interfaces for recruiters and
candidates
Provide information in a variety of formats, from standard reports and ad hoc reporting to analytics

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IBM Talent Acquisition Suite (formerly IBM Kenexa Talent


Acquisition Suite)
Attract, hire and onboard the "best fit" talent
Whats New (or New Enhancement/ Business Value) Product Highlights

Links

IBM.com

Sales Kit

IBM Cloud
marketplace

Attract higher quality candidates and develop robust talent pipelines , using compelling and exciting mobile and
social technologies
Win the talent acquisition race against competitors by increasing hiring efficiency with a standardized and
automated process
Deliver better- matched applicants and select the best matched candidate using the optional organizational
culture fit and skills assessments add-ons
Accelerate new hire time to productivity , using social onboarding to bring a candidate up to speed before the first
working day
Unify new and current employees with the continued information, resources and people they need to deliver
outstanding performance

Key Differentiators
Integrated analytics and assessment (add-on) to predict and improve quality of hires. Only IBM has unparalleled
expertise in behavioral sciences and consultative services that helps clients to apply science and precision towards
workforce decisions and processes.
We bring unmatched domain expertise in talent acquisition and offer comprehensive talent acquisition that helps
candidate attraction, assessment, engagement, hiring and onboarding.
We provide best in class social and mobile capabilities to drive personalized and compelling candidate and user
experiences.
Integrated analytics and assessment (add-on) to predict and improve quality of hires. Only IBM has unparalleled
expertise in behavioral sciences and consultative services that helps clients to apply science and precision towards
workforce decisions and processes

Client Benefits
Provide an end-to-end mobile experience ( to candidates, recruiters and hiring managers) which is engaging,
relevant and personalized to the user, and can be accessed on any mobile device of the users choice
Hire the best person for the job faster and cheaper than competition. Improve your hiring efficiency and
effectiveness by standardizing and automating your hiring process
Accelerate time-to-productivity using Social Onboarding before day one. Go beyond paper work and orientation
to engage new hires by connecting them with the right people, by making it easy for them to find
information/help, and assimilate them into your culture

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IBM Talent Suite (formerly IBM Kenexa Talent Suite)

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Win the talent battle with integrated talent management


Whats New (or New Enhancement/ Business Value) Product Highlights

Links

IBM.com

Sales Kit

Attract, select and onboard the "best fit" employees using the latest mobile and enterprise grade social
technologies found in the IBM Talent Acquisition Suite
Boost individual and organizational performance by integrating the IBM Talent Optimization Suite
Maximize the quality of your talent management decisions with the powerful Watson analytics found in IBM
Talent Insights

Key Differentiators
Offers advanced analytics leveraging Watson cognitive technology to help discover information that aids in
data-based decision making
Integrates industry-leading enterprise collaboration capabilities that connects employees to innovate and get
work done
Designed with the employee experience in mind, offering a personalized interface to all the solutions at once.
Easily refer internal job opportunities out to social networks
Enhanced mobile experiences for candidates and employees

IBM Cloud
marketplace

Client Benefits

Hire the best person for the job - Easily predict and select the best fit candidates and smoothly onboard them to
be ready to work by day one
Unleash the power of your workforce - Identify and manage top talent with plans to meet company goals.
Create an engaging, dynamic and productive work experience through a social platform Connect people to get
work done
Drive fact-based decisions quickly with powerful analytics - Harness the power of IBM Kenexa Talent Insights
with no analytics expertise required

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IBM Compensation Analysis and Benchmarking


(formerly IBM Kenexa CompAnalyst Enterprise on Cloud)
Optimize pay decisions with a compensation management system

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IBM.com
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IBM Cloud
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Offers flexible, on-demand modules that can be combined to help meet your specific compensation needs

Survey management and market pricing to develop market rates with your own third-party compensation
surveys and centralize survey data in a single, online repository

Pay analytics to more quickly assess pay program competitiveness and internal equity

Salary structure modeling and analysis to provide alignment of pay programs to the external market

Salary planning and merit modeling to evaluate the cost of performance-based merit increase programs

Benchmark salary data developed from hundreds of employer-reported compensation surveys

Key Differentiators
Only IBM offers a comprehensive solution for developing your compensation strategy that enables market
pricing, compensation data management, salary structure development, merit distribution modeling and
compensation analysis
Only IBM offers a solution for executing your compensation strategy enabling your managers to fairly distribute
rewards to top performers through salary, variable pay and equity increases
Only IBM offers benchmark salary data & standardized job descriptions for jobs across the organization to offer
competitive compensation that attracts and retains the right talent and provides time management for comp
professionals to focus on strategic activity.

Client Benefits
Develop competitive market pricing with our 100% employerreported benchmark database as well as your
own thirdparty compensation surveys
Reduce compensation management risks by ensuring alignment of your internal compensation structure with
the external market
Maximize pay program competitiveness using powerful pay analytics
Improve performancebased pay decisions with built-in merit and budget analysis capabilities

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IBM Learning Content Management System (formerly IBM


Kenexa LCMS Premier on Cloud)
)Empower employees with a Learning Content Management System
Whats New (or New Enhancement/ Business Value) Product Highlights

Links

This offering is for developing, maintaining and delivering effective employee training

IBM.com
Sales Kit
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IBM Cloud
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Automates the using built-in templates, eliminating the need for programming

Streamline content lifecycle to help you achieve your key business goals

An effective, cost-efficient solution that automates and streamlines your learning content authoring process

Rapid content development with content changes propagated automatically

Powerful management functions that increase the overall efficiency of your content process.

Automated delivery to optimize learning effectiveness with on-demand, personalized training.

Help meet internal compliance requirements

Foster collaboration and knowledge-sharing

Differentiators
This offering:

Not only allows you to tag your content to easily match to learner profiles, it can use that metadata to dynamically adjust the
content to a particular user as it's delivered.
an package, publish, and deliver your content in the common formats you need like SCORM, AICC, Word, PowerPoint, and
PDF. But it can also make your content available to whatever applications you want, however you want to expose it to them.
Is part of a complete offering of learning technology and services that includes a social learning management system (LMS), a
social learning solution and experienced learning services to help organizations analyze their learning initiatives, develop
learning strategies, design and develop learning content, deliver learning content, administrate learning programs and delive r
technology to the customer.

Client Benefits

Single source content management provides many benefits to your organization


Multi-model output is the ability to deliver multiple deliverables and formats without the need for multiple tools and
platforms
Prescriptive Learning allows people to spend time learning what they dont know instead of what they already do
by allowing them to test out of material theyve already mastered and by being able to create a single master
course that can be used with various levels of learners rather than developing separate courses for different levels.

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IBM Learning Management System (formerly IBM Kenexa LMS


on Cloud)
Boost organizational IQ with a learning management system
Whats New (or New Enhancement/ Business Value) Product Highlights

Links

LMS is a full-featured, configurable, enterprise-grade social Learning Management System (LMS) that integrates
social networking, collaboration and knowledge sharing capabilities, as well as interactive elements that enable
users to rate learning content and share their experiences LMS delivers:
Social networking, collaboration and sharing capabilities that support the learning and development of your
employees
Administrator features offering configuration options without programming such as user privileges, navigation,
look and feel, labeling, multiple languages and reporting
Manager features including wizards to help simplify user management, online and classroom course creation,
reporting and automated course enrollment
Learner features providing a blended delivery that includes the classroom, a mobile device and the web

IBM.com
Sales Kit
Partner
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Differentiators
IBM Cloud
marketplace

Delivers a full-featured, configurable, enterprise-grade social Learning Management System (LMS) that
seamlessly integrates social networking, collaboration and knowledge sharing capabilities and interactive
elements such as the ability to identify and access experts and share user-generated content
Provides the ability to configure custom branding and user experiences for multiple internal and external
audiences
Supports blended delivery for multiple options including classroom, web conferencing, and online across desktop,
tablet, and smartphones across multiple languages and currencies

Client Benefits

Personalization that keeps learners focused on learning through personalized education plans and autoenrollments
A Culture of Engagement: easily track the pulse as well as the progress of your learning community
Mobile capabilities that support desktop and mobile learners from whatever device they choose
Return on Investment through streamlined management of administrative tasks using bulk actions, workflows,
and automatic processes and notifications

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IBM Behavioral Assessments (formerly IBM Kenexa Behavioral


Assessments on Cloud)
Accurately predict job performance with behavioral assessments

Links

Whats New (or New Enhancement/ Business Value) Product Highlights

IBM.com

Sales Kit

Partner
World
IBM Cloud
marketplace

Predict candidate performance by comparing personality, previous experience, thinking ability and problemsolving skills against the requirements of a particular position
Assess a candidate's capacity and capabilities, including natural talent in specific areas, work style preferences
and practical experience, as well as cognition and knowledge
Create a detailed behavioral assessment that identifies strengths and reveals developmental needs.
Validate the behavioral assessment from content, construct and concurrency perspectives
Use standardized multiple-choice questions, along with the latest simulation and computer-adaptive testing
formats

Key Differentiators

Detailed behavioral assessments that provide feedback or ratings on leaders and managers to help them become more
effective
Validated results from a content, construct and concurrent perspective to rate both managers and leaders
Relevant feedback from those who are best suited to provide input on the performance of the manager or leader
Accurate performance predictions for many types of positions by combining personality, previous experience, thinking ability,
problem solving and organizational cultural fit
Capacity and capability assessments including natural talent in a specific area, work style preferences, acquired experience
and a combination of cognition and knowledge
25+ years of experience in behavioral science expertise
Developed and validated over 1,000 custom assessments, provides 1,700+ competencies, 1,500+ ready-to-use
assessments, served 14,000+ clients, and delivered 36 million+ assessments completed to date
Has tools to measure traits, skills and culture fit

Client Benefits
Improves business outcomes by predicting which candidates will perform like your top employees.
Increases quality of hire of high potential employees
Optimizes individual and team performance by finding the best fit for current and future business needs
Helps organizations optimize their employees through more accurate predictive hiring practices, more effective workforce
readiness planning and increased retention.
Reduce recruiting costs and time-to-hire.
Concentrate your interviewing efforts on high-potential candidates.
Receive an overall view of your candidates personality, experiences, ability and judgment.
Drive organizational performance by increasing quality of hire

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IBM Skills Assessments (formerly IBM Kenexa Skills Assessments


on Cloud)
_
Discover
your best candidates within large talent pools
Whats New (or New Enhancement/ Business Value) Product Highlights

Links

IBM.com

Sales Kit

Identify and select the most talented candidates across a wide range of job classifications using more than 1,500
skills assessments for clerical, call center, health care, financial, software, industrial and technical specialties
Measure distinct individual skillsets and knowledge depth with validated tests that cover basic, intermediate and
advanced level knowledge in a particular area
Streamline test taking and processing with multiple-choice format questions
Test an individual's knowledge of software products such as Microsoft Word, Microsoft Excel or Microsoft
PowerPoint, using in-depth interactive skills assessments

Key Differentiators
Partner
World
IBM Cloud
marketplace

A unique design for measuring distinct skill sets that an individual possesses, such as typing speed and accuracy
or accounting knowledge.
Validated tests that include basic, intermediate and advanced-level items, which reveal the level of knowledge in a
particular area.
A multiple-choice format, with the exception of Microsoft interactive tests that can test individual knowledge of
software products, such as Microsoft Word, Microsoft Excel or Microsoft PowerPoint.
More than 1,500 tests for clerical, software, call center, financial, health care, industrial and technical job
classifications to help your company identify and select the most talented candidates.
25+ years of experience in behavioral science expertise
Developed and validated over 1,000 custom assessments, provides 1,700+ competencies, 1,500+ ready-to-use
assessments, served 14,000+ clients, and delivered 36 million+ assessments completed to date
Has tools to measure traits, skills and culture fit

Client Benefits

Integrates with existing recruiting system or available as a standalone solution.


Engages users with faster and easier-to-use features.
Configures easily for quick candidate scoring, reporting and analysis
Identifies qualified candidates quickly
Improves screening process
Simulates desktop applications
Identifies training needs
Offers learning tools at no charge

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IBM Survey Advantage (formerly IBM Kenexa Survey Advantage on


Cloud)
Employee survey for measuring organizational effectiveness

Links

Whats New (or New Enhancement/ Business Value) Product Highlights


IBM.com
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Thought leadership and benchmarks that help to increase the likelihood of sustained organizational improvement
Faster administration that includes individualized survey functions and response rate tracking
Dynamic reporting that delivers summarized information through an online data access site
Behavior change to improve employee engagement within your organization

Key Differentiators

A focus on behavior change rather than individual cognitive ability or personality


A proven track record of success backed by a 96-percent client retention rate
25+ years of experience in behavioral science expertise
Completed 15M+ Surveys in the last 3 years, owns an extensive Normative Database called WorldNorms of
805 client survey projects that includes 16.5 million respondents and 850 million survey item responses
Offers advanced analytics leveraging Watson cognitive technology to help discover information that aids in databased decision making

Client Benefits

Helps drive peak human performance across organization by applying decades of behavioral science expertise
to the largest content library and normative database in the human capital industry.
Helps employees become more engaged to grow your business
A four-step process featuring program design, administration, reporting and behavior change to help your survey
program run smoothly.
A solid partnership with IBM that includes understanding your desired outcomes and providing best practices for
action planning.
Customized employee survey offerings designed to meet the structure of your organization, culture and
business objectives
Innovative design that allows you to ask the kind of questions you need to ask and focus on the key items that
will help you create a more engaged and productive workforce.
Provides a holistic view of your companys results benchmarked across geographies, industries and high
performing organizations
Helps you prioritize the feedback data and turn it into prescriptive programs that align with your ongoing strategy

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IBM Social Learning


Engage, contribute and learn using interactive-rich media

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Whats New (or New Enhancement/ Business Value) Product Highlights


IBM.com
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Partner
World

IBM Social Learning inspires people to engage with one another, contribute expertise and learn from others using
interactive media in near real time. It helps streamline the learning process by applying analytics, helping reveal
opportunities to optimize content, improve efficiency, and increase longevity and relevance of the material. IBM
Social Learning offers:

An integrated, robust solution that encourages employees to engage, collaborate and find other learners and
experts through discussions, communities and near real-time chats.

Video-based learning that can be applied in virtually unlimited ways across industries and functions by creating a
global, interactive coaching and training experience for essentially any time or location.

Cutting-edge features that streamline the learning process by applying analytics, helping reveal opportunities to
optimize content, improve efficiency, and increase longevity and relevance of the material.

Differentiators
IBM Cloud
A design thinking approach that starts with an optimized user experience
marketplace An embedded collaboration environment that extends interactions and engagement down to a fine grained context at specific

points in video content


A high definition video solution that delivers content in a way that has been proven to allow people to efficiently gain
knowledge, supporting event-based learning but more importantly learning needs happening on the job, in the moment, in
the workplace itself. 70/20/10 were learning from our interactions, not just from our formal training

Client Benefits

Collaboration features that inspire people to engage, contribute expertise, and learn from others using interactive rich
media in near real-time.
Video learning at an exceptional level, enabling you to search for key words in videos and jump to that section to view the
content
Automatic transcription service for video content
Learn from other colleagues and specialists. Content is provided by the people who know about the topics the experts
themselves

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IBM Talent Optimization Suite (formerly IBM Kenexa Talent


Optimization Suite)
)
Advance workforce performance through talent optimization

Links

Whats New (or New Enhancement/ Business Value) Product Highlights


IBM.com
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IBM Cloud
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The key to long-term corporate success lies in your peopleensuring employee performance aligns with business
objectives, identifying and managing top talent, and providing top talent with individual growth opportunities. IBM
Talent Optimization Suite, powered by Kenexa, provides a user-friendly interface that supports agile performance,
compensation and succession scenarios, so you can grow your employee talent and maximize your organizational
performance.

Key Differentiators

Only IBM allows you to quickly manage performance by gaining insights on fact-based data using natural
language to effectively manage performance management

Only IBM provides flexibility to HR departments by supporting ALL pay and incentive programs that link
performance to compensation

Only IBM leverages over 1000 of IBMs job competency models to drive an organizations performance,
succession and career development processes

Client Benefits

Align employee goals with organizational objectives using cascaded planning tools.
Improve employee engagement with real-time progress tracking and continuous feedback built on a social
platform
Evaluate employee core competencies and goals against analytically-driven comprehensive performance
evaluations
Reward top talent using integrated compensation planning to support consistent pay-for-performance
strategies
Promote employee development and strategic career planning by using detailed competency frameworks for
individual talent optimization

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IBM Talent Insights (formerly IBM Kenexa Talent Insights)


Powered by Watson Analytics, is a cloud-based talent analytics solution that enables
HR professionals to make fact-based decisions

Links

Product Highlights
IBM.com
Sales Kit
IBM Cloud
marketplace

This is a cloud-based talent analytics solution that allows HR professionals to make fact-based decisions. Through
the use of cognitive analytics, users can quickly and easily explore talent data by choosing from pre-defined
questions or simply typing a free form question and have the answers returned in a visual display. Because it
understands the language of HR, users are able to explore data and see results in terms that are familiar to them.
Talent Insights will uncover patterns and relationships in the data and surface insights on alternative paths to
explore.

Key Differentiators
Data-driven answers to talent related questions turn HR professionals from reactive to proactive leaders in the
organization.
Because Talent Insights is more than a pre-defined set of reports and dashboards, users are able to test
hypothesis by requesting what theyd like to see, analyzing the visual results and are able to dig deeper until
they find the insights they need.
The addition of Cognitive Analytics instantly surfaces patterns and relationships in HR data.
When users type in what theyd like to see, not only do they get the answer to that question in a visual display,
but Talent Insights suggests other areas to explore based on relationships and patterns found in the data.
Built-in HR intelligence gives HR professionals the freedom to ask what they need of the data, in plain language.
Talent Insights understands and speaks the language of HR so users can navigate quickly and comfortably.
Users simply type is what theyd like to see and they get results back in the familiar terms of HR.

Client Benefits

Get answers to your HR talent questions faster than ever.


Analysis is made easy and available to more people across the HR organization through Cognitive Analytics
Discover new patterns in Talent Suite data that they would not otherwise been able to do before

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IBM Cloud Automated Modular Management Servicesmonitoring


Simplify IT management, improve Quality of Service, and reduce costs
with this powerful and scalable monitoring solution

Links

Key Features
IBM.com
Sales Kit

Enterprise class monitoring service optimized for SoftLayer cloud environments-- easy
to deploy, configure, and manage.
Simplify IT management, improve Quality of Service
Reduce costs with this powerful and scalable monitoring solution

IBM Cloud
Client Benefits
marketplace
Reduce IT administration costs with automation, improved visibility, and efficient monitoring
features
Customizable graphs, alerts, and reports provide basis for data driven actions to continuously
improve IT resource utilization and quality of service
Easy to purchase, deploy, and use in your SoftLayer Cloud environment. Provides elasticity
and automation to work efficiently with your SoftLayer resources
Preconfigured monitoring templates allow fast and easy set up of your monitoring
environment.
Set thresholds for generating alerts and customize notifications. Notifications can be sent via
email to select recipients or you can use APIs to integrate with your service management
system

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IBM Cloud Automated Modular Management Services


- patching
Designed to help you improve security and minimize disruptions with an operating
system patch tool

Links
IBM.com
Sales Kit
IBM Cloud
marketplace

Features

Access to Latest OS Patches


View and access latest operating system patches with descriptions and severity
Server Grouping - Group servers and customize patching for each server group
Patch Reporting - View reports on patching history and current patch level for each OS
instance
Patch Dashboard - Dashboard shows patch level of servers and consolidated patch view
of user enterprise
Prerequisites - Customer must have a SoftLayer account with supported resources and
must install the free AMM installation service from the IBM

Client Benefits
Easy to deploy, configure, and manage.
Simplify IT management, improve Quality of Service
Reduce IT administration costs with automation, improved visibility, and efficient patch
management features
Improve security by making it easier and faster to get OS instances to the desired patch
level
Provide evidence for compliance checks and audits with customizable patch status reports

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IBM Cloud Automated Modular Management Services


SAP Applications
Delivers SAP landscapes by leveraging a managed cloud infrastructure that
automates and standardizes the tasks associated with provisioning and managing
SAP environments.

Links
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Sales Kit
IBM Cloud
marketplace

Key Features
Cloud Based Infrastructure - SAP cloud infrastructure sizing and optimization
capacity planning, performance tuning, and technical audit
Help Desk - 24/7 remote monitoring and technical helpdesk
Support - Patching at all levels, Service Packs, and Enhancement Packs
Operation - SAP operation support and basis administration
Cost Reduction - Cost reduction through shared resources and consumption based
billing model. Pay by the instance.
Project bases services - Project bases services: upgrades, DB/OS migrations,
unicode conversions, and system consolidations

Client Benefits
IBM Cloud Automated Modular Management for SAP Applications offering provides:
Platform as a Service (PaaS) on SoftLayer for SAP ECC and Solution Manager
instance
Flexible, managed cloud infrastructure
Effectively respond to challenges, such as the high cost of SAP systems, shortage of
SAP operational skills, long lead times for provisioning new SAP systems and SAP
service-quality issues.

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IBM Cloud Automated Modular Management Services


Security Compliance & Healthcheck
Service provides policy based Security Management per system or group of
systems with the ability to define policies or customize existing policies

Links
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Sales Kit
IBM Cloud
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Features
Out of the box logging of compliance status and flexible queries based reports and
alerts to show compliance level. Semi-automated remediation with user authorization
Point. Click. Configure - Automated event-log and compliance-level reports for systems
and groups. Reduced audit headaches with simplified report generation
Automated Compliance Monitoring - Automated policy-based security and compliance
monitoring for Linux systems

Client Benefits
Reduce the Cost and Complexity of Security and Compliance - Improved security
stance, consistency and compliance by providing policy based monitoring and
remediation for systems and groups. Operational cost reduction through simplified policy
enforcement across the IT installation. Automated compliance reporting reduces
business interruptions caused by audit preparation activities
Simplified Compliance - GUI-enabled calls reduce technical complexity of policy
creation while failing system identification in call return makes fixes trivial.
Simplified Reporting - Automated event-log and compliance-level reports for systems
and groups. Reduced audit headaches with simplified report generation.

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IBM Cloud Automated Modular Management Services


SoftLayer interconnect
Designed to provide high-speed connectivity between your data centers and the
SoftLayer network backbone. Available as a fully managed service from IBM

Links
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Features
AT&T NetBond Support
Private Connectivity - SoftLayer Interconnect employs Virtual Routing & Forwarding
technology which allows for automated segregation and isolation of data with increased
security hence eliminating the need for additional layers of encryption or authentication
Network Performance - Network throughput and latency are inherently undeterministic
over the Internet, with IBM SLi you choose the data that utilizes the dedicated connection
and how that data is routed providing a more consistent network experience
Cloud Elasticity - IBM SLi makes it easy to scale your connection to meet your needs, SLi
provides 1 Gbps and 10 Gbps connections. Additional connection can be easily provisioned
for additional capacity
IBM Cloud Integration - SLi is a networking service that is compatible across all IBM
Cloud managed services including automated modular management services

Client Value
IBM SoftLayer interconnect provides:
Simple dedicated network connection from your compute environment to IBM SoftLayer.
Launch highly reliable, private connectivity services between IBM SoftLayer and your
datacenter or co-location environment - which can reduce network operational costs,
increase bandwidth throughput, and provide a more consistent network experience versus
traditional internet-based connections
Reduced Bandwidth Costs - Off-loading bandwidth-intensive workload to IBM SoftLayer
reduces total bandwidth consumption through your Internet service provider. In addition,
once an SLi subscription is initiated, data is transferred free of charge across the global
SoftLayer datacenter network

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IBM Guardiam
Provides the simplest, most robust solution for data security and data privacy

Links
IBM.com

Centralized controls for real-time data security and monitoring, fine-grained


database auditing, automated compliance reporting, data-level access control,
database vulnerability management, auto-discovery of sensitive data and static
and dynamic masking on demand.

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Whats New (or New Enhancement)


Virtual appliance form factor for SoftLayer
Features
Secure and protect high-value databases, data warehouses, file shares and
Hadoop-based systems
Identify application-layer fraud
Enables consistent enforcement of governance policies
Demonstrate compliance
Lower compliance costs and effort compared to manual auditing, with no
impact on existing business processes
Client Benefits
Know where data resides and its protection state
Protection against privileged users such as DBAs
Compliance evidence, e.g., PCI-DSS

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IBM Rational Test Virtualization Server $$


Virtualize complex systems to create cost-effective test environments

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IBM Cloud
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Service virtualization enables the deployment of virtualized services, software, and applications
for simplified, efficient testing. It accelerates the delivery of complex test environments and
enables you to complete integration testing earlier and more frequently in the development
cycle. Rational Test Virtualization Server helps you eliminate application test dependencies and
reduce setup time and infrastructure costs.

Whats New (or New Enhancement)


The Rational Integration Tester Platform Pack is no longer a separate component of Rational
Test Workbench. All of the technology-specific tool packages are now provided by Rational
Test Control Panel.
Support was added for:
WebSphere MQ 8 (Distributed). Support includes the MQ exit-based transport and queue recording. HP
Quality Center 12.0.
Software AG webMethods Integration Server and Broker version 9.6 and version 9.7.
JDBC Virtualization from within Software AG's webMethods Integration Server. Internet Protocol version 6
(IPv6) in most transports.

Key Differentiators
Virtual application environments can be delivered without having to reconfigure the original
application environment.
Remove project scheduling constraints and environment constraints with Service
Virtualization
Our solutions offers the best middleware support with unique features for WebSphere MQ,
TIBCO ActiveMatrix, Software AG webMethods, SAP and more.

Client Benefits
$$ Cloud Seller's comp'd

Earlier, end-to-end continuous integration testing across hardware, software, and cloud-based
dependencies
Save time with swapping virtualized services with the original application environment as
needed

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IBM Bluemix Dedicated


Bluemix is an open standards, cloud platform for building, running, and
managing apps and services.

Links
Pain Points to be Solved
IBM.com
Sales Kit
IBM Cloud
marketplace

Time to market for new applications are to long


Reduce operational cost and limit capital investments as well as remove the need to manage
and procure assets and services

Key Differentiators
Bluemix is a composable environment built on open standards

Bluemix is an open, integrated and flexible cloud-centric platform

Bluemix changes the way developers work - Move quickly, see results fast

Bluemix leverages API's and SDK's that can quickly and easily be incorporated with the

latest technology

Bluemix supports fit-for-purpose programming models (polyglot) and services.

Bluemix embeds manageability of services and applications

Bluemix provides optimized and elastic workloads

Bluemix enables continuous availability

Client Benefits
Speed Time-to-Value
Fastincrease velocity of IT service contribution to business from application development to
infrastructure deployment and monitoring
Improveddeploy high value-generating applications quickly
Agility Operational Efficiency
Adaptablescale environments elastically based on business demand
Extensibleembrace and transform legacy environments to a platform approach
Predictability Reduced risk and cost

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IBM Operations Analytics Log Analysis


Provides the ability to rapidly search, visualize and analyze operational data

Whats New or (New Enhancement/Business Value)

Links
IBM.com

Globalized product. Supports 10 languages - Simplified & Traditional Chinese, Japanese,


German, Spanish, French, Italian, Korean, Russian, Portuguese
Offers real time alerts and auto refresh of dashboards
Offer support for Big insights Hadoop based long term storage

Sales Kit
Key Differentiators
IBM Cloud
marketplace

EXAMPLE: Our unique unified wireline and mobile platform has now been extended to
include Individual Liable devices, M2M devices and integrated Call Accounting capabilities
EXAMPLE: With the enhancements around charge categorization and mapping, IBM
provides the best ad hoc reporting and analytics capabilities in the TEM market

Client Benefits
Globalization offers ability of customers to view the product in their local language
Real time alerts and auto dashboard refresh reduces problem resolution time
Support for . Big Insights Hadoop offers long term, cheaper storage with ability to analysis on
historical data

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IBM Push for iOS8


Easily send a secure, interactive push message based on tags and subscriptions
with Push.

Pain Points to be Solved

Links
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Sales Kit
Partner
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IBM Cloud
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You dont need to spin up a backend to send push notifications. Simply use the Push for iOS8
service and we take care of it for you
Easily set up the connection to Apples APNS services in a few short steps.
Add Push notifications with only a few lines of code

Key Differentiators / Business Value


Use tags and subscriptions to make sure that all of your users are getting content that is
relevant to them
Use the services monitoring feature to keep track of the performance of the messages that
you send

Client Benefits
Easy setup
Lightweight SDK
Full functionality with a few lines of code

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One Pagers
NEW 2Q 2015

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IBM InfoSphere Streams on Cloud


Real-time analytics platform as a service

Whats New (or New Enhancement/ Business Value)

Links

Fully managed infrastructure


Bring your own Streams licenses, either perpetual or monthly

IBM.com
Key Differentiators / Business Value
Sales Kit
Partner
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IBM Cloud
marketplace

Analytic toolkits such as machine learning, geospatial and natural language processing
High speed, low latency architecture
Enterprise ready
Visual and easy to use development environment
Comprehensive application monitoring

Client Benefits

Prevent data overload


Respond in real time to business requirements, speed decisions and get ahead faster
Make better decisions by leveraging all ubiquitous data sources and fusing data
Continuously adapt to changes
Improve developer agility to respond to all data

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IBM Cloud Analytics Application Services $$


Delivers high- performance clusters for running enterprise-grade big data and
analytics workloads on a dedicated bare metal infrastructure and is pre-integrated
with industry-leading analytics tools.
Pain Points to be Solved

IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

Setting up a high-performance analytics infrastructure in house is expensive and requires


advanced IT skills
Need to be agile, able to experiment and rapidly apply analytics to a variety of business needs
Need to manage and optimize resource use to accommodate demands of big data and
analytics workloads

Key Differentiators / Business Value


Better price/performance because of high-performing bare metal infrastructure and preintegrated analytics software
Support for a wide range of enterprise-grade analytics workloads
Recognized leader in cloud and analytics

Client Benefits
Helps reduce capital investments and the need for advanced technical skills with a highperformance cloud-based computing platform
Delivers agility and more rapid time to value with pre-integrated software for on-demand
analytics
Simplifies setup and management of analytics clusters with self-service features and
automation

$$ Cloud Seller's comp'd

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Connect & Compose


Connect to applications and data sources anywhere and do API composition

Pain Points to be Solved


IBM.com

Secure and easy access to on-premise data sources and SaaS endpoints from Bluemix
environment

Sales Kit

Key Differentiators / Business Value

Partner
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IBM Cloud
marketplace

Pre-built connectors to a variety of on-premise and SaaS endpoints


Ability to graphically discover endpoint metadata, and expose a selected subset as an API for
easy access
Node-red based composition tool for wiring the endpoints and creating flows which can be
invoked as APIs

Client Benefits
Simplified access to on-premise and cloud endpoints and capability to select subset of
data/objects and expose this as API
Intuitive tooling for easy composition of flows
Enables creation of hybrid cloud applications by rapidly integrating a variety of endpoints and
making remote data sources appear as APIs
Integrated with the Secure Gateway service for secure access to on-premise endpoints and
with API Management for publishing and governing the APIs created

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IBM Hybrid Integration Services (formerly IBM Cloud


Integration Services for Bluemix)
Enabling two speed IT by integrating Systems of Engagement, Insight and Record
Pain Points to be Solved

IBM.com
Sales Kit
Partner
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IBM Cloud
marketplace
IBM Bluemix

An overarching solution that brings together API management, application and data
integration capabilities into a modular, composable and uniform suite
Building blocks comprise the following services Secure Gateway
DataWorks - Enhanced
API Management
Connect & Compose
API Catalog - Enhanced
API Harmony

Key Differentiators / Business Value


Composable developer experience for the new age developer who sees integration as a
means to an end (personas such as mobile developer, data scientists, LoB operations)
A comprehensive offering providing pre-built connectivity to on-premise and cloud
applications, secure access to On-Premise applications and ability to deploy integration as a
service or API

Client Benefits
Capability to expose application integrations and data as APIs for enabling composition based
development experience
Highly secured and compatible with IBMs leading gateway technology
A common catalog for both apps and data

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IBM Containers on BlueMix


Bluemix has expanded choice for developers to rapidly build and deliver innovative
universal applications by leveraging container technology. Build and Run on your
laptop, deploy to the cloud and manage seamlessly without fear.

Links
IBM.com
Sales Kit

Pain Points to be Solved

Partner
World
IBM Cloud
marketplace
IBM Bluemix

Developers have to rewrite, rebuild , reconfigure their applications to run across different
environments which slows innovation
Manually connections to different monitoring, analytics, scale, and auto-recovery tools in
different environment makes portability and management cumbersome
Hard to balance speed of deployment with configuration stability of the software
environment

Key Differentiators / Business Value

Get started faster; Minimum configuration with no VM setup or management;


Deploy, within seconds, anywhere you need to achieve performance goals and regulatory
compliance
Hosted, private image repository for greater control of your enterprise container images
Rapid deployment with automated delivery building, image build service and operational
visibility to monitor, scale and manage your containers
Easily extend your containers with Bluemix services, third party services, APIs and data
services
Based on Open Docker technology, with access to a vibrant ecosystem and thousands of
community images

Client Benefits
Accelerates delivery and management of application code

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IBM Spectrum Protect (Formerly IBM Tivoli Storage Manager)


Optimized data protection to reduce backup costs by up to 38%

Links

Whats New (or New Enhancement / Business Value)


Single data protection platform for virtual, physical, and cloud environments

IBM.com

Simplify backups by consolidating administration tasks


Enable cloud backup with vCloud and OpenStack integration

Sales Kit
Partner
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IBM Cloud
marketplace

Key Differentiators / Business Value


Protect virtual, physical, and cloud with one data protection platform
Proven to have 38% lower total cost of ownership compared to competitive offerings due to
built-in efficiency features (duplication, incremental forever backups)
Improves data protection with greater visualization and administrator productivity
Scales to meet future data growth requirements

Client Benefits
Lower cost solution frees up IT budget to deliver innovation
Application-aware and VM-aware data protection for any size organization
Increased productivity with simplified administration
Integrated multi-site replication and disaster recovery
Protects any environment with choice of cloud, on-premise or hybrid deployment

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IBM Spectrum Control (Formerly IBM Virtual Storage Center)


Analytics-driven data management to optimize storage infrastructures and lower
storage costs up to 50%

Links

Whats New (or New Enhancement / Business Value)


IBM.com
Sales Kit
Partner
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IBM Cloud
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Integrate with virtual and cloud environments


Improve productivity through analytics and automation

Key Differentiators / Business Value


A single console for managing all types of data on disk, flash, file and object storage systems
Simplified visual administration tools including an advanced web-based user interface,
VMware vCenterTM plug-in and Cognos Business Intelligence with pre-designed reports
Analytics-driven tiered storage optimization that matches data value to storage type,
automatically moving data to the most cost-effective tier

Client Benefits

First to Market volume-level, cross-platform automated storage tiering, reduces users cost
of storage up to 50%
Enables Cloud and Software Defined Storage Service catalog, automated provisioning,
optimized utilization of pools of storage
Intelligent Performance Management with application and department views of the storage
infrastructure
Choice of cloud, on-prem and hybrid deployments
Provides visibility to optimize existing heterogeneous storage environments; no rip and
replace of existing storage

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IBM Spectrum Archive Enterprise Edition (Formerly IBM


Linear Tape File System)
Fast data retention that reduces TCO for archive data by up to 90%
Business Value

IBM.com
Sales Kit
Partner
World
IBM Cloud
marketplace

Can lower TCO by up to 90% by enabling the use of tape for tier 2/3 storage
Uses open source LTFS format on tape, no vendor lock in, no proprietary software required
Pay by node, not by capacity
Scalability up to 60PBs
Easy to use directory format, makes files on tape as easy to manage as disk

Key Differentiators
Per GB per month cost is sub penny and dependent on the configuration (Initial capital outlay
is required)
Flexibility of on-premise or off-premise configurations
Tape Bit Error Rate is 1E20 (most reliable in the industry by 3 orders of magnitude)
SLA to the customer can be established by capacity

Client Benefits
Efficient: Significantly lowers the total cost of retaining infrequently accessed data over a long
retention period by reducing power, cooling, floor space and administration costs
Scalable: Expand archive capacity simply by adding and provisioning mediawithout
impacting the availability of data already in the pool
Secure: Supports encryption and WORM, offers network protection with offline storage tier

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IBM Collaborative Operations (Formerly IBM Collaborative Hybrid


Service Management)
Composable management services that help development and operations
collaborate to build, run and manage hybrid applications
Whats New (or New Enhancement/ Business Value)

IBM.com
Sales Kit
Partner
World

From Service Engage you can compose integrated operational dashboards easily from your
management subscriptions
Collaboration Spaces bring together your best talent and knowledge to proactively manage
your applications more efficiently
Integrated alert notification ensures no time is lost, no request left hanging
Runbooks provide guidance, context, and automation from problem determination to
resolution
Integrated intuitive service portal brings operations and the service desk closer

Key Differentiators
IBM Cloud
marketplace

Service Engage has evolved from a digital hub for Service Management to a Hybrid Service
Management Platform. Explore, Try, Buy and Use management services from IBMs Cloud
With the capability to combine services and compose integrated operational dashboards onthe-fly, Service Engage is as flexible as your hybrid applications
Collaboration tooling within the service management platform ensures that context is never
lost, and on-click sharing of operational data really speeds problem determination and
resolution

Client Benefits
Shorter resolution times: Bring the right people and knowledge together quickly, and helping
them communicate more efficiently to solve application problems faster
Reduce Operational Costs: Less process overhead, less time lost in conference calls and
status reporting, streamline communications between your teams
More business agility: Including development and suppliers directly in operations helps the
teams align

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IBM Cognos Business Intelligence on Cloud


Hosted on IBM SoftLayer, customers will access the most current functionality of IBM Cognos Business Intelligence
10.2.2 to develop dashboards, interactive reports, ad-hoc queries, view scheduled reports and consume active
reports via web browser or mobile.

Pain Points to be Solved


IBM.com

IBM delivers fit for business business intelligence with range of prices, users and uptime
guarantees so organizations dont have to manage or monitor it solutions themselves.

Differentiators / Business Value


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IBM Cloud
marketplace

Speed and Dependability IBM uses best practices to get the implementation done quickly and
correctly with right-sized environments
Security IBM is the leader in cloud and IT security and we more about solving vulnerabilities
than any other cloud vendor
Technical agility IBM does the software install, hardware monitoring, and maintenance so IT
and users can get down to business
Full cloud coverage- IBM is the leader in cloud, most BI vendors cannot own or operate a
cloud facility.
Global footprint IBM with its global staffing and data centers can assist with residency by
keeping clients in control of their data, no lift & shift required

Client Benefits

Commitment- Sold with as little as 6 month or 1 year commitments using CapEx budget
Up to date- Stay current with most recent releases of Cognos BI
BI for everyone- Easy to acquire business intelligence without all the risks, staffing or upfront
expense.
Cost certainty IBM offers a consistent and simple monthly subscription rate for BI delivered
SaaS.

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IBM Cloud Identity Services (CIS)


Cloud-hosted, enterprise-grade Identity and Access Management

Links
IBM.com

CIS is a managed service providing complete/robust IAM for clients on a fast-todeploy subscription model that saves them money, reduces in-house skill needs
and puts business owners in charge
Whats New (or New Enhancement)

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IBM Cloud
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Off-premise, cloud-hosted enterprise-grade IAM

Features / Business Value

Extend IAM to the cloud


Reduce the need for specialists
Integrate easily with existing infrastructure
Strengthen cloud security
Improve agility and flexibility
Lower total cost of ownership

Client Benefits

Peace of mind with a business-centric IAM program that is quick to deploy and easy to
upgrade/extend all with a subscription model-based lower TCO

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IBM X-FORCE Exchange


IBM X-FORCE Exchange is a trusted, social platform for maximizing the value of threat
intelligence, backed by the reputation and scale of one of the most recognized security research
teams in the world.

Features / Business Value


IBM.com

Research the latest threats through an interactive portal and create collections to investigate
incidents
Collaborate with verified peer users to identify priority threat intelligence

Sales Kit

Automated integration with IBM Security solutions

Partner
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Key Differentiators

IBM Cloud
marketplace

Instant trust from peer-validated intelligence from verified users

A protected infrastructure built to regulatory standards leveraging the scale of IBM


Security

Push intelligence data to enforcement points for timely protection

Client Benefits
Separate the threat intelligence signal from the noise with intuitive search and collaboration
with verified peer users
Up-to-the-minute intelligence from numerous real-world sources
Improved visibility and secure collaboration means faster response to threats and better
protection for the clients organization

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IBM Cloud Analytics Application Services $$


Delivers high- performance clusters for running enterprise-grade big data and analytics workloads
on a dedicated bare metal infrastructure and is pre-integrated with industry-leading analytics tools.

Pain Points to be Solved


IBM.com
Sales Kit
Partner
World

IBM Cloud
marketplace

Setting up a high-performance analytics infrastructure in house is expensive and requires


advanced IT skills
Need to be agile, able to experiment and rapidly apply analytics to a variety of business needs
Need to manage and optimize resource use to accommodate demands of big data and
analytics workloads

Key Differentiators / Business Value


Better price/performance because of high-performing bare metal infrastructure and preintegrated analytics software
Support for a wide range of enterprise-grade analytics workloads
Recognized leader in cloud and analytics

Client Benefits
Helps reduce capital investments and the need for advanced technical skills with a highperformance cloud-based computing platform
Delivers agility and more rapid time to value with pre-integrated software for on-demand
analytics
Simplifies setup and management of analytics clusters with self-service features and
automation

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A common, integrated set of foundational services that enables operational


excellence and hybrid portability.
Business Value
Flexible
Securely integrate Cloud and on-premise infrastructures
Move services between a mix of private and public cloud environments
Operational Excellence
Provide scaling, reliability, resiliency, high availability and performance integrated with development
pipeline
Ensure users can easily and quickly assess application health and correct issues
Utilize rapid and iterative development services with automated build and collection of client feedback
Choice of Open Cloud Technology
Contextual learning and deployment of multiple cloud technologies
Develop on public, dedicated or local environments

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IBM Cloud
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IBM Cloud Foundation Services


.

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Key Differentiators
Hybrid OpenStack
Modern, unified user experience surfaced through Bluemix for developers to consume Local, Dedicated
and Public VMs
Wizard driven hybrid cloud setup provides an automated process for building hybrid clouds
Secure Gateway
Unique passport feature allows for single step download, install, and secure setup of client
Flexible gateway topology allows segregation, load balancing, fault tolerance
Layered security on the cloud side and client side for defense in depth
API / SDK for secure connect directly from app
Enterprise option which is on-premises DataPower appliance
Extends to a broader cloud integration portfolio for data and application integration and API management

Client Benefits

Operational visibility across hybrid environments


Portability across Hybrid Environments
Agile delivery with Operational Excellence
Secure hybrid environments

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IBM OpenPages GRC


An integrated approach to enterprise governance, risk and compliance
Whats New

Links

Field Level Security: Extension of record level security, to achieve more granular control over
access rights to data
Capital Modeling: Out-of-the-box integration with OpenPages. Provides tools to analyze,
simulate and quantify operational risk capital using a variety of methods
API: Various performance improvements. An enhanced query service for support of searches
and can be invoked from the application UI

IBM.com
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IBM Cloud
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Key Differentiators

OpenPages GRC and Operational Risk Capital Modeling cover the end-to-end lifecycle for
Operational Risk
Enhanced field level security and data encryption to achieve more granular control over access
rights to data and data encryption at the individual field security level

Client Benefits

A Chief Compliance Officer can be assured that access to corporate GRC data is controlled at
the required granularity, with no overexposure to confidential or sensitive information, based on
employees roles, with minimal administrative impact
Quick Win for end users Quickly address existing application pain points by exporting parent
information and facilitating data migration between environments
Users can easily add new object instances on a single page from anywhere in the system, by
entering only the minimum, most important information; the system leverages context and
library standards

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POWER8 in SoftLayer
POWER8 in SoftLayer is built for the waitless world for a more efficient and reliable
hybrid cloud

Links
IBM.com
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Partner
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IBM Cloud
marketplace

Pain Points to be Solved


Delivers low cost, on-demand access to bare metal compute resources with an
exceptional cost/performance advantage for data and analytics workloads

Differentiators / Business Value


Superior Cloud Economics with 1.59X more users per hour at 65% lower cost
per user per hour for LAMP application stack
Designed for Data with 1.4X more transactions per second at 61% lower cost per
transaction for MariaDB workloads

Client Benefits
Generate more revenue and improve customer satisfaction by processing orders more
quickly and being more responsive to end-users
Maximize profits by handling more data and analytics processing queries faster with less
infrastructure to manage and maintain.
Maximize performance for PHP based applications in the cloud to process orders faster,
generate more revenue, and improve customer satisfaction

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IBM PureData System for Analytics


Delivers on the demands of the modern data warehouse

Links

Whats New (or New Enhancement/ Business Value)


IBM.com
Sales Kit
IBM Cloud
marketplace

Security
Improved security with Self Encrypting Drives
Kerberos support
Performance
Faster performance with upgraded CPUs with more cores
New appliance models
New rack mountable, ultra lite appliance for midsize businesses
New 8-rack, Petabyte capacity appliance
New Netezza Platform Software (NPS) 7.2
Faster load rates
Performance Portal enhancements

Features
Built-in, in-database analytic functions - Data mining, prediction, transformations,
statistics, geospatial, data preparation
Full integration with tools for BI & visualization - IBM Cognos, Microstrategy, Business
Objects, SAS, MS Excel, SSRS, Kognitio, Qlikview
Full integration with tools for model building & scoring- IBM SPSS, SAS, Open
Source R, Fuzzy Logix
Full integration for custom analytics- Open Source R, Java, C, C++, Python, LUA

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IBM Silverpop
Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers
email marketing, lead management and mobile solutions.

Overview

Links
IBM.com
Sales Kit

Silverpop Engage uses customer data and individual behaviors, collected from a variety of
sources, to inform and drive personalized interactions in near real time. By providing deep,
behavior-based customer insights and an intuitive engagement engine, Silverpop can reduce the
complexity of omni-channel marketing and enable exceptional experiences for customers across
the buyer journey. As part of the IBM Commerce integrated portfolio, Silverpop helps convert
prospects into loyal customers through more relevant one-to-one interactions.

Features
IBM Cloud
marketplace

Email - easily create and edit highly relevant email content


Mobile - drive personalized mobile experiences
Social - engage with customers across social channels
Lead Management - capture, qualify and nurture leads
Personalization - deliver personalized content across digital campaigns
Analytics - understand and report on customer behavior
Recommendations - deliver emails with dynamic, personalized recommendations
Planning and Budgeting - Achieve better budgeting, planning and ROI

Benefits
Quickly design and automate consistent cross-channel experiences - email, mobile, web
and social - that convert at a higher rate
Make better marketing decisions and drive deeper customer engagement through
embedded analytics
Provides faster time to ROI and the agility to deliver marketing innovation through a cloudbased digital marketing platform that easily integrates with other customer data sources and
applications

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IBM Mobile Push Notification


Engage mobile app users at the right time and place

Links

Overview
IBM.com
Sales Kit

IBM Mobile Push Notification provides a flexible, easier-to-use environment for creating
notification campaigns that engage mobile app users at the optimal time and place. You can
target communications based on your business rules, current segmentation, customer
relationship management (CRM) data and customer behavior including current and historical
locations.
.

IBM Cloud
marketplace

Features / Benefits
Targeted push messaging that delivers timely notifications to your mobile app users.
Flexible features that help you engage mobile consumers with relevant content, offers and
service alerts.
The IBM Xtify platform for integrating push messaging into your Apple iPhone, Apple iPad,
Android, Microsoft Windows 8 and BlackBerry apps.
Industry solutions to help you innovate more quickly and make the most of your mobile
investment

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IBM BlueBox
A managed private cloud provider built on OpenStack with the ability to more easily
deploy workloads across hybrid cloud environments

Links

Overview
IBM.com
Sales Kit
Partner
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IBM Cloud
marketplace

Blue Box will help IBM will help businesses rapidly integrate their cloud-based applications and
on-premises systems into OpenStack-based managed cloud. Blue Box also strengthens IBM
Clouds existing OpenStack portfolio, with the introduction of a remotely managed OpenStack
offering to provide clients with a local cloud and increased visibility, control and security.

Features / Benefits
Blue Box can enhance and complement developer productivity by:

Speeding delivery of applications and data through simplified and consistent access to
public, dedicated and local cloud infrastructures

Supporting managed infrastructure services across hybrid cloud environments and IBMs
digital innovation platform, IBM Bluemix

Offering a single management tool for OpenStack-based private clouds regardless of


location

Key Differentiators

With Blue Box and SoftLayer, IBM is the only provider to deliver enterprise-grade managed
hybrid OpenStack - local, dedicated, and public
Paired with IBM automation tools (e.g., Cloud Orchestrator & UrbanCode Deploy) provides
clients with seamless delivery option for cloud enabled application
Couples local IaaS and PaaS (BlueMix), build on Open Technologies will provide
developers with the productivity delivered by a public cloud-like experience within their data
center and the flexibility to build and run applications within the IaaS (OpenStack) or PaaS
(Cloud Foundry)

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