1)

How old are you?

16-18
19-20
21-22
23-24
25-26
27-28
29-30
Other..
other
29-30

AGE

27-28
25-26
23-24
21-22
19-20
16-18
0

10

12

14

16

18

NUMBER OF PEOPLE

From these results I know that the data that I have collected is going to be relevant to my
target audience and showing to whoever wants to see my results that is the case.

2) What is your sex?

Male
Female

35%

65%

Male

Female

Now from these results it shows that I have made sure to include a mixture of my target audience
and how these results that were procured were not biased in any shape or form.
3)

What do you think is your social class?

Upper class
Middle class
Lower class
Working class

12

numebr of people

10
8
6
4
2
0
Upper Class

Middle Class

Lower Class

Working Class

Social Class

This graph shows that my target audience consider themselves of the lower classes mostly and
that money may be an issue so I must make the magazine cheap as a result of this information and
make sure that my magazine includes advertising that isnt too high in expense to not deter my
target audience by having them think that this magazine is for richer people than them.
4)

What is your favourite genre of music?

Rock
Classical
Pop
Blues

Techno
Country
Rap
Other..
OTHER
RAP

Music Genres

COUNTRY
TECHNO
BLUES
POP
CLASSICAL
ROCK

10

12

14

number of people

This graph shows that most people in my age group, who are also in my target audience, like the
rock genre and that there is no bias in the questionnaire as to who I asked. Furthermore, it shows
that I am going to get outside opinion on my magazine about the stereotypes that my magazine
has that outsiders will tell me making them still useful for my magazine.
5) What is your favourite brands?
(Choose only three)
Apple
Costa
Microsoft
Sony
Hollister
Super Dry
Facebook
Twitter
Instagram
Adidas
Nike
Subway
Google
Coca-cola
Other..

number of people

10
9
8
6

4
3

Brands

From these results I gathered that my target audience prefers social media other most brands and
big gaming brands like Sony and Microsoft. As a result of this I will make sur to have these brands
involved in some way inside my music magazine to greatly increase the appeal. For the social
media brands I will insure that my magazine has pages within these popular brands to tell my
target audience the news that my magazine is coming out with so that they will keep in touch with
my magazine and hopefully become loyal consumers.
6) What are your hobbies?
(Pick only two)
Gaming
Exercising
Socializing
Reading
Sports
Entertaining
Shopping
Traveling
Camping
Listening to music
Writing

NUMBER OF PEOPLE

9
8
7
6
5
4
3
2
1
0

HOBBIES

Next with these results that I gathered it shows what I can do to grab my target audience widely
by linking stories in my features with gaming, exercising and socializing in order for my stories to
have a greater pull on my target audience by having this magazine going parallel with their
hobbies.
7) Do you go to rock festivals or/and gigs?
Yes
No
Yes

No

30%

70%

Most people in my target audience go to gigs and festivals based on the results I got. So as a result
to appeal to that majority I must have news and dates on music festivals and gigs in my contents
page and features.
8)

How much would you be willing to spend on a music magazine per month?
0 - 0.99
1 - 1.99
2 - 2.99
3 - 3.99

4 - 4.99

9
number of people

0-0.99

1-1.99

2-2.99

3-3.99

4-4.99

cost of magazine

From these results it does show that many people prefer a cheaper music magazine over a more
expensive one. So in order to get that much more buyers of my music magazine I must clearly
show on my front cover that my magazine is cheap so that more people will get this magazine over
competitors.
9)

How much do you spend on physical music per month?

0
1
2
3
4
5
6
7
8
9
10
More..

Spent

More
10
9
8
7
6
5
4
3
2
1
0
0

number of people

A lot of my target audience spend a fair amount of money on physical copies of music so as a
result I must display to them that my magazine has all the best and cheap shops for physical
copies of magazine as they will find it very useful and as result buy the magazine for another
reason.
10)

How much do you spend on digital music per month?

0
1
2
3
4
5
6
7
8
9
10
More..

Spent

More
10
9
8
7
6
5
4
3
2
1
0
0

10

number of people

Surprisingly not as many people buy music online as I thought they would but people still do buy
from online so I will display the cheapest place to get music online just to keep the minority happy
as well.

11) Where do you prefer to read a magazine/ what platform (online or physical)?
Online (downloaded)
Physical copy

Online
(downloaded)
30%

Physical Copy
70%

Again I am surprised that more people prefer to get the traditional physical copy than the
online copy of a magazine. So I will make sure that my magazine is compatible for a physical
copy using InDesign and that, for the minority, I have a digital copy but I wont make it a
priority over a physical copy.

12) What colours would you think is best for a rock a magazine
(Choose only three)

Red
Yellow
Orange
White
Dark Blue
Light Blue
Green
Black
Grey
Purple
Brown
BROWN

PURPLE

GREY

Colours

BLACK

17

GREEN

LIGHT BLUE

DARK BLUE

WHITE

14

ORANGE

YELLOW

RED

8
0

10

12

14

16

18

number ofpeople

Now from these results I have gathered the preferred colours from my target audience according
to the majority. I shall use three of the most preferred colours to create the colour scheme for my
magazine in order to give it professionalism and a wider appeal to my target audience.
13) What would you would most like in a rock magazine?
(Choose only two)
Dates and locations of rock gigs
Dates and locations of rock festivals
Rising bands
Popular bands
Rock history
Bands that are disbanding
Best places to buy tickets
Best places to buy instruments
Free CD inside
Rock Celebrity artist news

NUMEBR OF PEOPLE

12
10
8
6
4
2
0

CONTENTS

From these results I have gathered what contents that the target audience most expect to be in
my music magazine. With these results I will decide what should be in my magazine and whether
it should be a Regular, main feature or just feature in my contents page and front cover.
14)

Which magazine title/masthead do you prefer for a rock magazine?

Bass
Battle Bass
Rock Machine

Bass

Battle Bass

Rock Machine

Now from this magazine I have thoroughly gathered what name my target audience prefers and
that will be the name of my magazine to be displayed as the masthead in order to get a greater
audience appeal.

15) Which one of these magazine front covers do you find most appealing?

FC 1

FC 2

FC 3

12

number of people

10
8
6
4
2
0
FC 1

FC 2

FC 3

magazine front cover

From these results I know that my target audience prefer a magazine front cover that has much
more energy from the main image and much more vibrant colours to convey positivity that more
dull colours and more dull main images.
16) Which one of these magazine contents pages do you find most appealing?

CP 1

CP2

CP3

10
9

number of people

8
7
6
5
4
3
2
1
0
CP 1

CP2

CP3

magazine contents page

Now from this graph it again shows that my target audience prefer more vibrant colours and
images than duller colours and how they prefer more images and less text in general which is
something I must keep in mind when making my contents page.

17) Which one of these magazine double page spreads do you find the most appealing?

DPS 1

DPS 2

DPS 3

number of people

9
7

DPS 1

DPS 2

DPS 3

magazine double page spread

As you can see on the graph the people who liked DPS 3 was much more than DPS 1 and only
slightly more than DPS 2. People liked DPS 3 more probably as it has more images and less text.
The colours on DPS 3 are much more vibrant and exciting than the mainly white background of
DPS 1 and DPS 3 even has better more exciting font than DPS 1. I have to ensure that I do not
make design mistakes like DPS 1 and keep wit the exciting features of DPS 3.