PROJECT ON LAUNCHING OF NEW

PRODUCT

Submitted To:
Sir ILyas
Submitted by:
Amna khan
Ali asghar
University Institute Of Management Sciences

INTRODUCTION TO PRODUCT :

Refresh Juice
People started to perished under the scorching heat of summer in our
country.
They need an energy drink to refresh themselves. The Refresh is a fresh
juice product. It provides energy and keeps fresh when people feel weak or
tired from doing work.
The students, employees and workers become tired due to the workers
become tired due to the work burden and sunlight which make them feel
loose.

It contains vitamins and proteins which is a useful energy source. Vitamins

give freshness and proteins are the energy cells that recharge the human
body, so that they work their maximum.

Brand name:
The name which we have chosen for our product is Refresh

Brand Slogan:
The taste you desire Keeping it
real
Ingredients :

Mango, {summer}orange {winter}, apple and grapes

Sugar
Ascorbic acid
Preservative &Artificial flavor

SWOT Analysis
Strengths:

Quality product
Pakistani made
Targeted to low and middle class people
Reasonable price
Expiry date above 6 months

Weaknesses:

 New in juice industry

Small distribution network
Strong competitor
\

Opportunities:
Increase the distribution network
Acquiring the newer technology and techniques
Market is very big and attractive

Threats:
New entrance from the competitors
So many competitors
Development of plant

Our Competitors:
The Refresh is currently facing a competitive environment. Because
the competitors of Refresh are
Shezan
Nestle

Product review:
The Refresh is available in 250ml size and available in different
flavours like:

Mango
Orange
Apple
Pineapple
Mix fruit

Marketing strategy:
The marketing strategy is based on positioning of the product in the
mind of consumers.
Providing high quality juice to the customers
We will distribute our product on mass level to that we can
maximize the profitability

Positioning strategies:
We want to put an image of our product in the consumers mind as
compare to competitors product. We want to target the high school, college
,graduate students, sports man and government sectors that have to work hard and
need to Refresh them is an instant.

Market Segmentation:
Segmentation is done on the basis of;

Age
Gender
Income occupation
Education
Lifestyles
Social classes
Family size

Targeting:
Company will target following customers:

Kids
Youth
Mature
Youngsters

Promotion:
Actually the promotion is a first step when we are launching a new
product but we make its strategies in last. We want to make a good product image
in mind of customers, so that they will buy only our product.

Main Source Of Promotion:

I.
II.
III.
IV.

Electronic media
Print media
Cable network
Bill board &Hoardings

Product strategy:
Give values to the customers to delighting them, Do whatever it
takes not to satisfy the customers but retain our customer, In order to accomplish
this objective the company has established sales, marketing and support terms .

Product variety:
Our product would be available in following flavors:

Mango
Apple
Orange
Grapes
Pine apple

Price:
20. rs per pack of 250 mltr.

Design:
Refresh is a sweet, refreshing juice with an eye catching Tetra pack.

Features:
Here are some features of our product:

Fresh original fruit juice & Provides vitamins

Beneficial for kidneys
Excellent in taste
Give freshness
Tetra pack protection packing

Packaging:
Product units are packed in 6-layerad Tetra Pack Brick Aseptic.

Place:
To assure the availability of its product refresh juice has established effective
network of registered dealers. The main target of these juices is Islamabad.

Manufacturer
Distributor
Retailer
Consumer

Marketing Planning:

This is the last element by using we check our product standard by comparing it
with our standard if there is any problem arrives in planning then it must be
corrected.
Measuring.
Comparing.
Correcting.

Action Program:
The Refresh Mixed fruit juice will be introduced in june.we will use during this
summer session to achieve our stated objectives.
Firstly we will intiate 8000000 rupees trade sales promotion campaign to educate
dealers and generate excitement for the product launch.Then we will start an
television campaign with celebrities that show how many features the Refresh
have for users.Then we will take a view of customers through survey who have
used our juice (Drink) which will help to promote our juice.

Companys vision statement:

Be the leader in the customer value and retaining
Customers by providing them best juice with maximum natural ingredients.

Companys mission statement:

To set world class standard in the juice industry
through providing a diverse range of high quality juice products that are prepared.

Conclusion:
By working hard on this sector we can generate a maximum
customer value and as well as maximum revenue. And can beat our competitors
Easily. Because its very cheap in cost as compared from soft drinks and as well as
very usefull for health.