Pioneer Institute of Professional

Studies Indore
{PHASE-I}
A SWOT Analysis
Of

Submitted By:-

Submitted To:-

Rohit tripathi

Prof. Varun Keshari

MBA III rd semester

CONTENT

Company Profile
Mergers/alliances/takeovers
Top Management
Location of manufacturing unit and Touch points
Current goals and objectives
Financial Aspects
Stakeholders

CURRENT PROFILE

Introduction:STERLING TOOLS
CompanyOverview
Sterling Tools Ltd., established in 1979, is one of the leading original equipment
manufacturers (OEM) suppliers in India. Its focuses on the design, manufacture,and trade of
cold forged high tensile fasteners. The company is based in New Delhi, India and is publicly
listed

on

the

Bombay

Stock

Exchange.

Sterling Tools offers fasteners in four categories: standard fasteners, chassis fasteners, engine
fasteners, and special fasteners. Its standard fasteners include socket head cap screws,
hexagonal head bolts, studs, hexagon nuts and weld nuts. The chassis fasteners comprise hub
and wheel bolts, hub nuts, wheel studs, suspension bolts, propeller shaft bolts and nuts, rivets
and two wheeler spindles and wheel axles. Its engine fasteners consist cylinder head bolts and
screws, fly wheel nuts and bolts, connecting rod bolts and nuts, balance weight bolts and
main

bearing

cap

bolts.

In

addition,

it

offers

customized

special

fasteners.

Sterling Tools distributes its products to original equipment manufacturers in India, Europe
and the United States of America. Further, the company has active operations in Bangladesh,
the

United

States

of

America,

Nepal

and

Italy.

Businesssummary
The Company is mainly engaged in the manufacture of high tensile fasterners for
automobiles

and

other

industrial

applications

Descriptionandhistory
The Company is mainly engaged in the manufacture of high tensile fasterners for
automobiles and other industrial applications .
HISTORY:
The Company was incorporated as a private limited company on 7th June 1979. The
Company became a public limited company on 21st October, 1994, with an installed capacity
of 20 million pieces of fastners and the capacity was increased to 165 million pieces. It was
promoted by M.L. Aggarwal.

The Company undertook to expand its production range from 16mm draneter fastners to 24
mm draneter fastners. The Capacity was increased to 230 million pieces from the existing 165
million pieces. In terms of tonnage, installed capacity would be increased to 7000 tonnes
from 3200 tonnes. The Company has imported machinery to under EPCG scheme and hence
has an obligation export goods worth US $ 560,000 during the period October 1993 to
October

1998.

BusinessLine
Focuses on the design, manufacture,and trade of cold forged high tensile fasteners

A public listed company engaged in the manufacturing and marketing of high tensile cold
forged fasteners, STL was established in 1979. Over the years, it has become one of the
leading OEM suppliers in India with a client base that spans leading automotive companies in
India, Europe and USA. Our '360 degree' philosophy.
Since 1979, we at STL have been engaged in the manufacturing and marketing of high tensile
cold forged fasteners. Today, we are among the leading OEM suppliers in India serving the
needs of leading automotive companies in India, Europe and USA. A large part of this
success can be credited to our competent workforce that has helped us surpass new
boundaries at every step. It is through their contribution that we have been able to achieve our
corporate vision of sustainable growth through overall excellence.
The '360 degree' philosophy looks at all aspects of the company, from manufacturing and
quality control to human resource development as a tool to produce total customer
satisfaction. All around excellence for all around perfectionthis is the promise of our '360
degree' approach
An industrial fastener comprises a very wide range of items like nuts and bolts, washers,
studs, nails etc. Nuts and bolts consist a major link in the family of industrial fasteners and
are used by every industry. Bolt is a piece of metal rod, whose one end is unsettled and other
end is threaded. Nut is the item, which rolls on these threads.
Quality of bolts depends on the composition of various elements in raw material. According
to the composition required there are total 17 grades of raw material available. Grade is
decided according to the costumer requirement.

RUN THE BUSINESS:Management Team

Shri Manohar Lal Aggarwal is the Executive Chairman of the company. He is a science
graduate and has more than 48 years of experience in automotive field. In 1979, he promoted
Sterling Tools Limited and has pioneered the growth of the Business activities of the
Company from a modest beginning to the present national stature, having pre-eminent
position in manufacture of cold forged high tensile fasteners.

Shri Anil Aggarwal

Shri Anil Aggarwal is the Managing Director of the company. He is a commerce graduate and
has more than 28 years of rich experience in the field of manufacturing, Projects,
administration, development and Quality of fasteners and is presently in charge of the entire
manufacturing operations and Strategic Sourcing function. He is largely responsible for
building up abiding business relationships with major automobiles manufacturers.

Shri Atul Aggarwal

Shri Atul Aggarwal is the Whole time Director of the company. He is a commerce graduate
and also has a Masters Degree in Business Administration from Kanan Flagler School of
Business, University of Chappell Hill, NC, USA-one of the top ten Business Schools in USA;
He has more than 20 years of diverse and wide ranging experience of Marketing, Finance,
Corporate Affairs, Information Technologies and Export Resources Management. With his
efforts Sterling Tools Limited has increased export its products to major European Countries
and USA. His forward looking attitude has helped Sterling Tools Limited to have a robust IT
infrastructure as a strategic tool for growth.

Dr T. N. Kapoor
Dr. Triloki Nath Kapoor is a doctorate in commerce and a management educationist and
researcher has long standing of 51 years in administration and management field. He has
been the Vice Chancellor and Dean of Punjab University, Chandigarh and has worked in
various senior management positions from time to time.

TOP MANAGEMENT:Rajesh Rajeshp

Deputy Manager - makrketing at Sterling Tools Ltd
locationNew Delhi Area, IndiaindustryAutomotive
Current

Deputy Manager - makrketing at Sterling Tools Ltd

Education

Delhi University

deep chand
store despatch at Sterling tools ltd
locationNew Delhi Area, IndiaindustryAutomotive
Current

store despatch at Sterling tools ltd

subhash golay

dispatch officer at sterling tools ltd

locationNew Delhi Area, IndiaindustryLogistics and Supply Chain
Current

dispatch officer at sterling tools ltd

Deepak Choudhary
Senior Manager, R&D-Electricals at Escorts Ltd, Faridabad.
locationNew Delhi Area, IndiaindustryAutomotive
Current

Senior Manager at Tata Motors

Past Senior Manager at Escorts Limited, Manager, R&D-Electricals at

Mahindra & Mahindra, Astt. Manager at Mahindra & Mahindra,...
Education

NC College of Engg, Vidya Niketan High School

GAGAN JAIN
Plant Head - Sterling Tools Limited
locationNew Delhi Area, IndiaindustryAutomotive
Current

Plant Head at Sterling Tools Limited

Past Production Manager at GUJARAT GUARDIAN LTD., Production

Manager - Piston Pin Plant at Shriram Pistons & Rings Ltd., Manager -...
Education Indira Gandhi National Open University, Govt. Engineering
College, Ujjain (M.P.)
Summary Plant Head with 19+ years of experience in managing operations
and leading large team to ensure effective functioning and continual...
pawan paul
Sales Tax Exec. at STERLING TOOLS LTD
locationNew Delhi Area, IndiaindustryAutomotive
Current

Mohit Jain

Sales Tax Exec. at STERLING TOOLS LTD

Engineer- Sales, North at Sterling Fabory India Pvt Ltd

locationNew Delhi Area, IndiaindustryMechanical or Industrial Engineering
Current

Engineer-Sales,North at Sterling Tools Ltd

Past Sales and Marketing at Shruti Fastners Ltd, Senior Sales Executive at
YKK India Pvt Ltd
Education

Delhi University, Asha Modern School,Saharanpur

Sudhir Sethi
manager electroplating at sterling tools ltd
locationNew Delhi Area, IndiaindustryAutomotive
Current

manager electroplating at sterling tools ltd

Deendayal Upadhyaya
Deendayal Upadhyaya
Sr. Engineer (R&D Testing) at Sterling Tools LTD
locationNew Delhi Area, IndiaindustryAutomotive
Current

Sr. Engineer (R&D Testing) at Sterling Tools LTD

Raman athwal
Sterling Tools Ltd
locationNew Delhi Area, IndiaindustryAutomotive
Current

Handling Retail Marketing at Sterling Tools Ltd

Past Retail Marketing for North India at Mohindra Fasteners Ltd.

Education G.S.S School, Chak 3-0, Indian Institute of Planning and
Management
Devki Nandan sharma
SCM Executive at Sterling tools limted
industryLogistics and Supply Chain
Current

Executive at Sterling tools limted

Past Warehouse Executive - Operation at BLG Parekh Logistics Pvt Ltd,

Warehouse Executive at Mahindra Logistics for Mahindra Vehicle Mfg. Ltd,...
Education

inermediate, Bikaner University

satender Chand
Sr. Executive at Sterling Tools Ltd.
locationNew Delhi Area, IndiaindustryAutomotive
Current

Sr. Executive at Sterling Tools Ltd.

Vision & Values

Future Plans
We are concentrating more on special / sophisticated fasteners, where there is a tremendous
potential and we almost 2/3rd of our revenue from special fasteners within the next three
years. The remaining would be from standard fasteners and nuts

Manufacturing Facilities

Technological innovations in engineering and state-of-the-art manufacturing facilities located

in New Delhi have helped us meet the demands of a dynamic market scenario. By using some
of the finest machinery imported from the world over, we at STL Fasteners can today produce over 50
million pieces a month. 400 new products are also added to our manufacturing range every year.
In addition to this, web enabled
ERP will soon facilitate our
becoming a one-stop shop for all
our clients' fastener needs.

With the expertise of over two decades, our manufacturing facility today includes state-ofthe-art annealing, cold forging, inline rolling, heat treatment, finishing/coating, CNC turning,
centre less grinding, circular thread rolling and other secondary operations. In addition, we
have also introduced a complete range of multi station headers with automatic motorised
adjustment systems that facilitate smooth and fast job changes.

Induction hardening of critical fasteners, use of sophisticated in-line hardening and tempering
furnaces with auto-load, pre-wash and post-washers, and the manufacture of special fasteners
with very close tolerance are key features of our manufacturing process. Our finishing

operations with hydrogen embrittlement facilities also include complete waste treatment
processes that bring us a step closer to an eco-friendly environment.

Technology
To meet the demands of a dynamic new business environment and ensure speedy responses to
customer needs, we have created a seamless network of information systems across various
departments.
Our successful implementation of the ERP software can be regarded as a pioneering effort
within the industry. It has enabled us to realise many of our long term goals and set an
example for others to follow.
Within the next year, we hope to realise our dreams of web enabling our ERP. This will prove
to be an invaluable tool for our network of customers as it will empower them with the ability
to check the status of their orders, anywhere, anytime
Realising that the success of a fastener depends on the quality of design, we put great
emphasis on design technology and development. Our highly motivated team of engineers
make optimum use of the latest CAD 2000 to design the tools that go into the making of a
fastener.
With over 40 to 45 different tools and dies involved in the design and manufacture of a single
kind of fastener, this is a highly specialized and critical field which demands perfection and
settles for little else. Our development team adds 300 new products to our manufacturing
range every year simply by keeping abreast of the latest developments in the world of
fasteners and exploring their potential.
The result, an entirely new generation of fasteners including six lobe fasteners, Gimlet points
and a variety of combination screws

Awards & Recognition

PRODUCT LINE:We manufacture a wide range of fasteners based on the following standards:
- Indian Standards-IS
- German Standards-DIN
- Japanese Standards-JIS
- American Standards-ASTM
- British Standards-BS
STL's product range encompasses a wide variety of standard,
chassis, engine and special fasteners.

Special Fasteners
Our special fasteners are manufactured to suit unique customer specifications. Available in a
variety of surface protection coatings, these fasteners are proof of the fact that we provide
complete customisable solutions.

Surface treatment and coatings

To meet the demands of a dynamic market environment, we offer Cr6+ free multi-colour,
micro-layer corrosion protection systems in accordance with strict environmental regulations.
Leading brands like Geomat, Delatone/Deltaseal and Dacromat are used as coating
finishes for our range of fasteners, as per the needs of leading automotive/Tier-I players
worldwide.

Standard Fasteners
Known for their excellence, our range of standard fasteners include socket head cap screws,
hexagonal head bolts, studs, hexagon nuts and weld nuts. The dual benefits of better fatigue
resistance and superior strength have made these fasteners a popular choice.
Standard Fasteners

Chassis Fasteners
Our range of chassis fasteners include hub/wheel bolts, hub nuts, wheel studs, suspension
bolts, propeller shaft bolts/nuts, centre bolts, track shoe bolts/nuts, rivets and two wheeler
spindles/wheel axles. These are widely used in the undercarriage of automobiles and heavy
earth moving equipments.
Chassis Fasteners

Engine Fasteners
Our engine fasteners include cylinder head bolts/screws, fly wheel nuts/bolts, connecting rod
bolts/nuts, balance weight bolts and main bearing cap bolts. These are widely used in internal
combustion engines.
Engine Fasteners

Size Range
Bolts and Screws
Size : M5 to M24 and equivalent inch series
Lengths: 8 mm to 250 mm
Nuts
M6 to M 22 and equivalent inch series
Nuts