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Social Innovation & New Media

1
New Media

2
New Media

What is New Media?

3
Changing world

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Web as a platform

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I'm #$%&' about() *) Web 2.0+,
the emergence of
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what */ 01+23.
I've started to call Web+*4 56
2.0, the
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internet =. *
as platform... it's>?@.
about eBayA
the
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way that web sites like eBay, Amazon, +
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and Google are becoming platforms
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with rich add-on
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communities.
Tim O'Reilly Sep. 21, 2004
Tim O'Reilly Sep. 21, 2004
http://www.oreillynet.com/pub/wlg/5630
http://www.oreillynet.com/pub/wlg/5630

5
Web 2.0 Keywords
• Cyworld Social tagging
• Blogs Social networking
• YouTube Crowd-sourcing
• Flickr User-Created
• Twitter Content
• Facebook Free storage
• Wikipedia Sharing
• ... ...
6
User organization of knowledge
“We are building an ever-growing pile
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of smart leaves that we can organize
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as we need to at any one moment.
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Some ways of organizing it - of finding
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meaning in it - will be grassroots;
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some will be official. Some will apply to
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small groups; some will engender
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large groups; some will subvert
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established groups. Some will be
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funny; some will be tragic. But it will be
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the users who decide what the leaves
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mean.”
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çéèêë%íìêîïìñóìñ
-å%David Weinberger
7
Web2.0 as transformation

Source of
Authority
Governments
Institutions Individuals
Organizations

8
Social media according to
Kevin Kelly / Clay Shirky
Collectivism
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Social
value Collaboration òõtú

Cooperation ö[

Sharing òô

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Level of complexity / organization

9
Social media according to
Kevin Kelly / Clay Shirky

Sharing Cooperation Collaboration Collectivism

Willingness to share Individuals working Community for free high Empowering passionate
together quality products few for benefits of many

• Delicious • Flickr sets • Sourceforge • Wikipedia

• Flickr • Creative commons • Open source • Linux
• Youtube • Tagging • GNU
• Facebook • Crowdsourcing
• Blogs • Collective
intelligence

òô ö[ òõtú Eùòû0%vw6

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Communication Strategy

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Communication Strategy

Face to Face
Direct Indirect
Books

Internet

Newspaper, magazines

Radio, TV

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Uncertain future

For profit Not for profit

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13
Introducing UX

TED: Clay Shirky

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For Love

“In the past we did little things for

love and big things required money.
Now we can do big thing for love.”
(Clay Shirky)

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Examples of New Media for Good

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CARMA.org

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17
Information as empowerment

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User participation

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User participation

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DonorsChoose.org

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Simple & powerful idea
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22
Impact

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AskYourLawmaker.org

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Crowd-sourced participation

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Trends & dissemination

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Changemakers.com

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Open-sourced competitions

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Open-sourced competitions

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Mosaic of solutions

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Leverage social media

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