PADMASHRI ANNASAHEB JADHAV BHARATIYA

SAMAJ UNNATI MANDALS

B.N.N. COLLEGE, BHIWANDI
DIST.THANE 421 305

UNIVERSITY OF MUMBAI
PROJECT ON
RELIANCE RETAIL AFRESH APPROACH TO
RETAINING IN INDIA

SUBMITTED BY
BHAIRI VASANTA ANANDAM
ROLL NUMBER
02
IN PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR
THE AWARD OF THE DEGREE OF
M.COM. (BUSINESS MANAGEMENT) (PART-1)
OF
UNIVERSITY OF MUMBAI
UNDER THE GUIDANCE OF
PROF. AMEERUL HASAN

PADMASHRI ANNASAHEB JADHAV BHARATIYA SAMAJ UNNATI MANDALS

B.N.N. COLLEGE, BHIWANDI

DIST. THANE 421 305

CERTIFICATE

This is to certify that, BHAIRI VASANTA

ANANDAM (ROLL NO. 02) of M.COM. (BUSSINES

MANAGEMENT PART-1) SEMESTER-3 (Academic Year 20152016) has successfully completed the project on RELIANCE
RETAIL AFRESH APPROACH TO RETAINING IN INDIA
and submitted the Project Report in partial fulfillment of the
requirement for the reward of the Degree of M.COM. (BUSINESS
MANAGEMENT PART-2) SEMESTER-I of University Of Mumbai.

Signature
I/C
PRINCIPAL

PROF.DR. A.D.WAGH

PROJECT
GUIDE

PROF.AMEERUL

HASAN

EXTERNAL
EXAMINER

DECLARATION
I, BHAIRI VASANTA ANANDAM, Student of Masters of
commerce (Business Management) Second Semester from B.N.N
College, hereby declare that I have completed my project on
RELIANCE RETAIL AFRESH APPROACH TO RETAINING IN
INDIA For the Academic Year 2015-2016.
The Information submitted is true and original to the best of my
knowledge.

BHAIRI VASANTA ANANDAM,

MASTER OF COMMERCE (BUSINESS

MANAGEMET) SEMESTER I

ACKNOWLEDGEMENT

I am indebted to my project guide PROF.AMEERUL HASAN

for helping me out in the successful completion of my Project Report on
RELIANCE RETAIL AFRESH APPROACH TO RETAINING IN
INDIA
I am thankful to my other teachers for providing me the
information as and when required.
I am extremely thankful to my family members for their constant
support.
Last, but not the least, come to my friends who discussed me the
various issues in my project. Finally, I want to thank one and all who
helped me directly or indirectly through the Project work.

(BHAIRI VASANTA ANANDAM)

EXECUTIVE SUMMARY

The India Retail Industry is the largest among all the industries,
accounting for over 10 per cent of the countrys GDP and around 8 per cent of the
employment. The Retail Industry in India has come forth as one of the most dynamic and
fast paced industries with several players entering the market. But all of them have not
yet tasted success because of the heavy initial investments that are required to break even
with other companies and compete with them. The India Retail Industry is gradually
inching its way towards becoming the next boom industry. The total concept and idea of
shopping has undergone an attention drawing change in terms of format and consumer
buying behaviour, ushering in a revolution in shopping in India.
Foreign direct investment (FDI) inflows between April 2000 and
December 2010, in single-brand retail trading, stood at US$ 66.69 million, according to
the Department of Industrial Policy and Promotion (DIPP With a vision to generate
inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and
consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead
Reliance Groups foray into organized retail. Since its inception in 2006, Reliance Retail
Limited (RRL) has grown into an organisation that caters to millions of customers,
thousands of farmers and vendors. Based on its core growth strategy of backward
integration, RRL has made rapid progress towards building an entire value chain starting
from the farmers to the end consumers. So to revamp the existing model it is obvious that
paper talks about how the chain started, what all strategies are being followed by
them,and most importantly the difficulties it has faced in the past and currently it is
facing So by studying all these factors we suggest our own strategies related to different

management functions which company could adopt and will result them into being a
profitable company