Beruflich Dokumente
Kultur Dokumente
Submitted By,
Shivali Kamal
Sem-III
M.B.A+PGPM
Rbs, Hyderabad
Date:-02-03-2010
The Coca-Cola Company is the world’s largest beverage company, refreshing
consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized
as the world’s most valuable brand, the Company’s portfolio includes 12 other billion
dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
POWERADE, Minute Maid and Georgia™ Coee. Globally, we are the No. 1 provider of
sparkling beverages, juices and juice drinks and ready-to-drink teas and coees. Through
the world’s largest beverage distribution system, consumers in more than 200 countries
enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an
enduring commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the economic
development of the communities where we operate.
Our Mission:-
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a
company and serves as the standard against which we weigh our actions and decisions.
To refresh the world... ...in body, mind, and spirit.
To inspire moments of optimism and happiness... everywhere we engage.
To create value and make a difference…Be real & commitment in heart & mind
Our Vision:-
Our vision serves as the framework for our Roadmap and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.
People: -Be a great place to work where people are inspired to be the best they
can be.
Portfolio: - Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
Partners: - Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.
Planet: - Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
Profit: - Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
Productivity: - Be a highly effective, lean and fast-moving organization.
Our Winning Culture:-
Our Winning Culture defines the attitudes and behaviors that will be required of us to
make our 2020 Vision a reality:-
(c)Work Smart
Act with urgency
Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
Work efficiently
Coca –cola made its debut in Atlanta, at the Jacobs’ pharmacy soda fountain
where it sold for 5 cents per glass. Asa G. Candler, a natural born salesman,
transformed Coca-Cola from an invention into a business. He knew there were thirsty
people out there, and Candler found brilliant and innovative ways to introduce them to
this exciting new refreshment. Imitation may be the sincerest form of flattery, but The
Coca-Cola Company was none too pleased about the proliferation of copycat beverages
taking advantage of its success. This was a great product, and a great brand. Both
needed to be protected. Advertising focused on the authenticity of Coca-Cola, urging
consumers to "Demand the genuine" and "Accept no substitute."
So, The company focuses on its 6 P’s as vision. Other than profit,
partners (including customers) & productivity, it emphasizes on people, planet &
portfolio. Portfolio anticipates and satisfies people's desires and needs & helps to retain
customers for a longer period by providing them maximum satisfaction.In the same way ,
they fins themselves responsible enough to take initiatives for the development of
society. They want to keep more focus on their quality of the product & the people. So,
they say that “Quality is our highest business objective”.
Offering Safe, Quality Products –They have launched more than 150 low and no-
calorie products in 2008, as well as more than 200 juice and juice drink products.
They are trying to diversify their products in such a manner so that everybody
can get one according to his needs & choice. More costumer satisfaction is the
ultimate result of this.
This Company is built around two core assets, its brands and
its people. That's what makes working people so special. They believe that work is more
than a place where one goes every day. It should be a place of exploration, creativity,
professional growth and interpersonal relationships. It's about being inspired and
motivated to achieve extraordinary things. So, they want people to take pride in their
work and in building brands others love. After all, it's the combined talents, skills,
knowledge, experience and passion of all people that make the ultimate brand popular in
such a big way.
Their 92,400(approx) associates around the world live and work in the
markets they serve -- more than 86 percent of them outside the U.S. In this
geographically diverse environment, they learn from each market and share those
learnings quickly.
As a result, it has got a huge market & potential for its product .The Coca-
Cola Company offers nearly 400 brands in over 200 countries .All the above stated
efforts by company & its associates make it a successful brand.