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Facebook on the other hand, has some pretty amazing statistics of its own.
According to expandedramblings.com Facebook hit 1.49 billion active monthly
users last month. In December 2013 Facebook started testing Premium Video
Ads as a way for advertisers to drive branding objectives on their platform. In
March 2014 these ads were introduced to a select group of advertisers.
Facebook went on to introduce its mobile video advertising product in late
2013. When this happened,marketers all across the globe were anticipating a
huge rivalry between YouTube and Facebook for ad revenue and advertising
space. They were not wrong.
On July 21 Facebook unveiled its upgrade to their video platform, making
available some powerful new tools for advertisers. These new upgrades align
the Facebook video-publishing experience more closely to that which YouTube
was already offering. Facebook has annonced that all of these changes will be
rolled out globally over the next few weeks.
Many regular Facebook users on mobile have complained that the auto-play
on Facebook videos is eating their precious data. There is, however, a setting
in Facebook under "video" that allows users to turn off autoplay when not on
Wi-Fi. This solves the data usage problem. However, last month (July 2015)
Facebook launched Wi-Fi only ads as an option. This will serve to eliminate
the problem for users watching their data plan usage. A test was run and the
conversions went up significantly on Wi-Fi only ads
The digital video ad market will grow faster in 2014 than future
years.
The U.S. digital ad spend will grow to $5.9 billion this year, up 56 percent
from 2013, according to eMarketer data released last week. But that growth
will cool in future years, declining to 13.9 percent by 2018, when the total
digital video spend will reach $12.82 billion, eMarketer forecasts.
VideoNap
This pack of people live with one passion only - to find and create as many
platforms of entertainment communication as can possibly exist over the Internet! This includes live
TV broadcasting, Mobile TV, Video On Demand to mobiles, Internet TV box, social network portals,
web marketing portals. Their vision is to bring global communities together and provide virtual home
environment - Anywhere - Anytime.
Vdopia
Vdopia is the largest Video Ad Network and Video Ad Platform that targets
Indians across the world. It provides advertisers opportunity to advertise on the most premium online
video content available on the internet. The company's proprietary BrandConnect Ad technology
combines the advantages of TV and Internet and provides unprecedented value to large brand
advertisers and publishers, allowing Vdopia to deliver industry leading CPMs. Vdopia is a video ad
network that has managed to monetize online video content effectively, this has resulted in massive
growth in online video across all Indian websites.
for in-stream video married with high-value, branded content. And, the user-initiated or above-thefold in-banner placements ensure the ads will be seen.
SpotXchange
advertising from the monetization (BBE Media) to tracking (VINDICO) to original programming (BBE
OP).
The SAY Media platform brings together VideoEgg's rich advertising platform with
SixApart's suite of content creation and aggregation tools to power advertising campaigns that are
more conversational and interactive. The result is advertising that is more efficient, useful and social.
Monsoon Ads
Microsoft Advertising
Hulu - US-only
Leverage one of the web's leading premium content libraries to effectively reach
millions of consumers whenever they watch online. Serving hundreds of millions of streams per
month, Hulu is a Top 10 online video property featuring an immense collection of premium
entertainment across all genres and formats television shows, feature films, clips and more,
regardless of network or studio.
Collective
They have always believed that the most effective advertising comes from
the intersection of the right ad, targeted to the right person, in the right environment. Not as easy as
it sounds. Analyzing the billions of data points in their AMP Audience Cloud, and finding the right,
top-tier inventory on the Internet takes experience and know-how.
CBS Interactive
CBS Interactive offers the ability to buy advertising directly through a self service ad store! Purchase
inventory across a variety of leading online brands including CNET, CBS.com, TV.com, Gamespot,
CBSSports.com, Chow, Urban Baby and many more.
BrightRoll
Break Media
Through their branded properties and the Break Media Network reach over
70 million men aged 18-34 each month. Break's wholly-owned properties include: Break.com,
MadeMan.com, Chickipedia.com, CagePotato.com, HolyTaco.com, ScreenJunkies.com,
AllLeftTurns.com, and FileFront.com.
Advertising.com
Advertising.com is the technology, data and insights arm of AOL Advertising.
At the heart of Ad.com's technology is AdLearn, the most advanced optimization and bid
management system in the business. AdLearn has processed up to ten billion transactions per day
for the past ten years.
AdSolution
AdoTube
Adconion
adBrite
Adap.tv
adap.tv develops video advertising trading, serving and management technology. The adap.tv
marketplace (atm) is an online video advertising marketplace. atm connects advertisers, agencies,
publishers and ad networks with a robust marketplace to make smart buying and selling decisions in
real-time. adap.tv is also the creator of OneSource, an online video ad serving platform.
TubeMogul PlayTime
TubeMogul delivers video views for any online video campaign . They offer
advanced targeting capabilities in the industry, transparency and robust campaign measurement.
Sharethrough
Sharethrough is a social video advertising platform and distribution network.
Sharethrough's customers include top brands, media and creative agencies. The company has run
over 200 social video advertising campaigns, including some of the most watched brand videos todate. Founded in 2008 by Brett Keintz, Dan Greenberg, Matt Monahan and Rob Fan, Sharethrough
is based in San Francisco.
Alphabird
AffiliatePLY
AffiliatePLY, a PLYmedia division, is a video ad network that enables video
distribution and monetization, based on various commission models. It enables advertisers to gain
from the power of affiliates, by re-purposing their commercial or tutorial video content and by
enabling for distribution of their video and campaigns based on action rather than
impressions. Publishers can provide their viewers with an interactive video experience and earn
money for directing relevant and meaningful viewers to the video advertisers.