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10/30/2015

TheAceStudent:AshworthBM350/BM350Exam3

AshworthBM350/BM350Exam3
AshworthBM350/BM350Exam3
Question1of205.0/5.0
Points
Ultimately,theamountofsteelsoldtoGeneralMotorsdependsontheconsumersdemandforGM
carsandtrucks.Fromthestandpointofthesteelmanufacturer,whichofthefollowingdemand
formsismostpertinent?
A.Deriveddemand
B.Inelasticdemand
C.Geographicdemand
D.Relationaldemand
Question2of205.0/5.0
Points
The8020rulereflectstheideathat:
A.20%ofthecompanysprofitsaregeneratedbythetop80%ofcustomers.
B.thetop20%ofcustomersarehighlysatisfiedand80%ofcustomerswillrecommendthe
companytoafriend.
C.20%ofcustomersareunprofitable,and80%makeupacompanysprofits.
D.thetop20%ofcustomersoftengenerate80%ofthecompanysprofits.
Question3of205.0/5.0
Points
__________isbasedonthepremisethatmarketerscannolongeruseinterruptionmarketingvia
massmediacampaigns.
A.Relationshipmarketing
B.Permissionmarketing
C.Databasemarketing
D.Internetmarketing
Question4of205.0/5.0
Points
__________portraysthewholepersoninteractingwithhisorherenvironment.
A.Attitude
B.Personality
C.Lifestyle
D.Selfconcept
Question5of205.0/5.0
Points
Whichofthefollowingisastageinastraightrebuysituation?
A.Problemrecognition
B.Generalneeddescription
C.Productspecification
D.Suppliersearch
Question6of205.0/5.0
Points
Withthe__________heuristic,theconsumersetsaminimumacceptablecutofflevelforeach
attributeandchoosesthefirstalternativethatmeetstheminimumstandardforallattributes.
A.conjunctive
B.lexicographic
C.eliminationbyaspects
D.primary
Question7of205.0/5.0
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Points
Onanonline__________,priceschangebytheminute.
A.buyingalliance
B.bartermarket
C.systemsseller
D.spotmarket
Question8of205.0/5.0
Points
__________referstothemannerinwhichconsumerscode,categorize,andevaluatefinancial
outcomesofchoices.
A.Costaccounting
B.Financialaccounting
C.Behavioralaccounting
D.Mentalaccounting
Question9of205.0/5.0
Points
Marketersneedtoidentifythehierarchyofattributesthatguideconsumerdecisionmakinginorder
tounderstanddifferentcompetitiveforcesandhowthesevarioussetsgetformed.Thisprocessof
identifyingthehierarchyiscalled:
A.marketpartitioning.
B.brandassociation.
C.marketvaluation.
D.marketestimation.
Question10of205.0/5.0
Points
AtthetopofMaslowshierarchyofneeds(shownasapyramidinthetextbook)are__________
needs.
A.esteem
B.selfactualization
C.social
D.safety
Question11of205.0/5.0
Points
__________istheperceivedmonetaryvalueofthebundleofeconomic,functional,and
psychologicalbenefitscustomersexpectfromagivenmarketoffering.
A.Totalcustomercost
B.Totalcustomerbenefit
C.Totalbenefitsofownership
D.Valueproposition
Question12of205.0/5.0
Points
A(n)__________groupisonewhosevaluesorbehavioranindividualrejects.
A.aspirational
B.disassociative
C.membership
D.primary
Question13of205.0/5.0
Points
The__________approachtoconsumerresearchaskscustomerstoattachamonetaryvalueto
alternativelevelsofagivenattribute.Thevalueofagivenconfigurationisdeterminedbyaddingthe
averagevaluesofeachofthegivenattributes.
A.benchmarking
B.compositional
C.importancerating
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D.focusgroup
Question14of205.0/5.0
Points
Inreorderingofficesupplies,theonlystagesthatthebuyerpassesthrougharetheproduct
specificationstageandthe__________stage.
A.problemrecognition
B.generalneeddescription
C.orderroutinespecification
D.performancereview
Question15of205.0/5.0
Points
__________teachesmarketersthattheycanbuilddemandforaproductbyassociatingitwith
strongdrives,usingmotivatingcues,andprovidingpositivereinforcement
A.Demandtheory
B.Learningtheory
C.Economictheory
D.Psychologicaltheory
Question16of205.0/5.0
Points
Acompanys__________includesalltheexperiencesthecustomerwillhaveonthewayto
obtainingandusingtheoffering.
A.valueproposition
B.valuedeliverysystem
C.customervalueanalysis
D.totalcustomerbenefit
Question17of205.0/5.0
Points
The__________sayspeoplehaveageneraltendencytoattributesuccesstothemselvesand
failuretoexternalcauses
A.availabilityheuristic
B.traitroletheory
C.awarenessset
D.hedonicbias
Question18of205.0/5.0
Points
Brandsthatmeetconsumersinitialbuyingcriteriaarecalledthe:
A.totalset.
B.awarenessset.
C.considerationset.
D.choiceset.
Question19of205.0/5.0
Points
__________isakeyindustrialmarketingstrategyinbiddingtobuildlargescaleindustrialproducts
suchasdams,pipelines,etc.
A.Systemscontracting
B.Systemsbuying
C.Systemsselling
D.Solutionsbuying
Question20of205.0/5.0
Points
Inthepurchasingdecisionprocess,themajorroleof__________isinselectingvendorsand
negotiating.
A.gatekeepers
B.buyers
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C.initiators
D.approvers
AshworthBM350/BM350Exam3

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