Sie sind auf Seite 1von 6

IB Business management

Topic 1 Business organisation and environment

What you need to do with the content
AO1 Learn and comprehend the meaning of

AO3 Use knowledge and skills to break down ideas into

simpler parts and see how the parts relate

Define Describe Outline State

Compare Compare and Contrast Contrast Discuss

Evaluate Examine Justify Recommend To what extent

AO2 Rearrange component ideas into a new whole

and make judgements on evidence or a set criteria

AO4 Demonstrate the selection and use of subject

specific skills and techniques

Analyse Apply Comment Demonstrate Distinguish

Explain Interpret Suggest

Annotate Calculate Complete Construct Determine Draw

Identify Label Plot Prepare

As you develop your notes keep in mind links to case studies and the 6 concepts
CUEGIS Change / Culture / Ethics / Globalisation / Innovation/ Strategy

1.3 Organisational objectives

Vision statement and mission statement (AO2)
Vision Statement ~ outlines an organizations aspirations (where it wants to
Vision ~ Means to have an image of where you want to be.
Mission Statement ~ is a simple declaration of the underlying purpose of an
organizations existences and its core values. They tend to be more qualitative
than quantitative. A well defined mission statement is clear and achievable
providing the company with a sense of direction.
Mission ~ Means to have a clear purpose.
Aims, objectives, strategies and tactics, and their relationships (AO3)
Aims ~ General long-term goals of a business. Expressed as vague and
unquantifiable statements. The senior directors of a company usually set them.
Eg. To provide high quality education to everyone attending a school

Mark Lewis February 2015

Objectives ~ the short to medium term specific targets a business sets in order
to achieve its aims. Objectives must be consistent with the businesss aims.
Eg. To achieve a 95% pass rate with two years


objectives and aims are important for a few reasons;

To measure and control
To motivate
To direct

Strategies ~ Are plans of actions to achieve the objectives of a business.

Tactic ~ Are short-term methods used to achieve an organizations tactical
Both strategies and tactics have suitable methods to achieving these targets.
These are called levels of business strategy;
Operational Strategies ~ day to day methods used to improve efficiency
Generic strategies ~ affect the business as a whole
Corporate strategies ~ targeted at the long term goals to achieve the
objectives of the company.

The need for organizations to change objectives and innovate in response to changes in internal and
external environments (AO3)

Ethical objectives and corporate social responsibility (CSR) (AO1)

Mark Lewis February 2015

The reasons why organizations set ethical objectives and the impact of implementing them (AO3)

The evolving role and nature of CSR (AO3)

SWOT analysis of a given organization (AO3) (AO4)

Ansoff matrix for different growth strategies of a given organization (AO3) (AO4)

Mark Lewis February 2015

6 Concepts Connections
CUEGIS Change / Culture / Ethics / Globalisation / Innovation/ Strategy

Consider examples of how these topics link to the 6 concepts

Context Connections
Consider examples how these topics link to real organisations

Mark Lewis February 2015

ToK suggested links

Refer questions in the guide

Intercultural connections
What issues can you see from an intercultural understanding perspective in this topic

Mark Lewis February 2015


Chapter 1.3 page 29



From Hoang, Stimpson and Questionbank
For submission

Mark Lewis February 2015