AN OFFICIAL PRESS RELEASE

YROO

Yroo Raises the Bar on Customer Protection

With Its New Fraud Detection Initiative
PRESS RELEASE - NOV 2, 2015 16:09 EST

Yroo analyzes potential fraud utilizing a proprietary rule engine

combined with a machine-learning infrastructure all of which
continues to build, refine and hopefully perfect fraud detection
logic.
Yroo, one of the worlds largest e-commerce shopping
destinations, has raised the bar to better protect its
shoppers, advertisers and payment processors with a new,
real-time fraud detection system.
Many factors, including order origin, basket size and user
purchase history, are dynamically scrutinized to spot
inconsistencies and suspicious patterns using the Yroo
fraud detection system. With such a large volume of
transactions being facilitated, Yroo is a powerful tool for
protecting all participants in an e-commerce transaction.

"Yroo has always been

strongly committed to
providing the best shopping
experience in terms of item
selection, available brands
and great value. One key
factor to delivering on that
promise is ensuring that
fraud is minimized both for
our shoppers and our
sellers."

NICK ZHU, CTO

Yroo analyzes potential fraud utilizing a proprietary rule
engine combined with a machine-learning infrastructure all
of which continues to build, refine and hopefully perfect fraud detection logic. By using this
system all potential fraud is detected in real-time.

Yroo has always been strongly committed to providing the best shopping experience in terms
of item selection, available brands and great value, said Yroos CTO, Nick Zhu. One key factor
to delivering on that promise is ensuring that fraud is minimized both for our shoppers and
our sellers.
Once the fraud detection system flags potentially fraudulent activity the Yroo user is
immediately quarantined and a Yroo team member immediately reviews their account,
history and recent activities, often contacting the person directly. Once the suspicious
purchase is reviewed and declared legitimate their account will be reactivated otherwise a
protocol of communications is followed between Yroo, the sellers and any other concerned
parties such as payment processors.
Yroos fraud detection system is quite unique due to the machine and human review hybrid
approach. Not only can it work without a lot of training data, as required in traditional

machine learning, but once the data is available the machine learning will just improve the
accuracy significantly moving forward.
About Yroo
Yroo is a social shopping search engine that provides consumers with more shopping power;
whenever they shop for whatever they want. With a vast catalogue, powerful search,
cashback, price watch and comparison capabilities, Yroo truly is the most rewarding way to
shop, collect and share anything and everything that is online.
Yroo offers its customers a seamless shopping experience by allowing them to shop from
over 1,100 merchants and 60 million items all in one place.
Currently, Yroo is actively transacting in over 20 countries across North and South America,
Europe and Asia with its four market specific catalogues and has translated its site into 8
languages based on consumer demand.
To experience Yroo: https://yroo.com/en
For further information please contact: Kaileigh McMunagle, Marketing Manager, 647-5004424, kaileigh@yroo.com
Categories:

Tags:

e-Commerce, Technology, Shopping

e-commerce, fraud detection, online shopping

engine, online shopping website, yroo

Company Contact Information

Kaileigh McMunagle
yroo
22 Northumberland Road, Ballsbridge
Ireland, Dublin 4
+353 1 513 6134

Original Source: www.newswire.com