Q1. Do you own a Rolex product?

Yes
No
Response
Yes
No
Total

No. of Respondent
10
0
10

Percentage
100%
0%
100%

DIG.1

YES

NO

100%

Interpretation: Dig.1 reveals that 100% people own Rolex Watch and 0% people buy other
brands products in this survey

Q2. Main consideration while purchasing a Rolex product?

 Price

Brand

Quality

Promotion activity

Reason for purchase

Price
Brand
Quality
Promotion activity
Total

No. of respondents
2
4
3
1
10

Percentage
20%
40%
30%
10%
100%

DIG.2

10%

Promotion activity

30%

Price
20%

Brand
quality

40%

Interpretation: DIG.2 reveals that when people purchasing a Rolex product their main
considerations are 20% on Price, 40% on Brand, 30% on Quality, 10% on Promotion activity
according to this survey.

Q3. Are you satisfied with your purchase of Rolex product?

 Yes
No

Response
Yes
No
Total

No. of Respondent
8
2
10

Percentage
80%
20%
100%

DIG.3

20%
Yes

No

80%

Interpretation: DIG.3 reveals that 80% people are satisfied and 20% people are not satisfied
with their purchase of Rolex product.

Q4. Are you satisfied with the quality of Products it serves?

Satisfied

Very Satisfied

Dissatisfied

Very Dissatisfied

Neutral

Scaling
Frequency
Percentage

Satisfied
3
30%

Very Satisfied
3
30%

Dissatisfied
1
10%

Very Dissatisfied
1
10%

Neutral
2
20%

DIG.4
35%
30%
25%
20%
15%

Column2

10%
5%
0%

Interpretation: In this graph 30% people are satisfied, 30% people very satisfied, 10% people
dissatisfied, 10% people are very dissatisfied and 20% people are neutral in this survey.

Q5. Do you find prices of Rolex products are reasonable?

Yes
Cant Say

No

Scaling
Frequency
Percentage

Yes
6
60%

No
2
20%

Cant Say
2
20%

DIG.5
70%
60%
50%

Yes
No

40%

Can't Say
30%
20%
10%
0%

Yes

No

Can't Say

Interpretation: In this graph 60% people say yes, 20% say No, and 20% say Cant Say about the
Reasonability of prices of Rolex.

Q6. Do you find the Advertisement of Rolex is attractive & knowledgeable?

Very Attractive

Not Attractive

cant say

Scaling
Frequency
Percentage

Very Attractive
5
50%

Not Attractive
2
20%

Cant Say
3
30%

DIG.6
60%
50%
Very Attractive

40%

Not Attractive
Can't Say

30%
20%
10%
0%

Very Attractive

Not Attractive

Can't Say

Interpretation: In this graph 50% people say Very attractive, 20% people say not attractive and
30% people cant say about the advertisement style of Rolex.

Q.7 Compared to other Brand or product that are available, would you say that Rolex product is:

Much better

Much worse

Somewhat better

Dont know

Scaling

Much better

Much worse

Somewhat better

Dont know

Frequency

Percentage

50%

10%

30%

10%

DIG.7

10%

Much better
Much worse
Somewhat better

30%

50%

Don't know

10%

Interpretation: Dig.7 reveals that 50% people says much better, 10% says much worse, 30%
people says that somewhat better and 10% people says that dont know while compared the
Rolex product with other brand or product.

Q.8 Based on your experience with product, how likely are you to again buy a Rolex product?

 Very Unlikely

Unlikely

Extremely Likely

Very Likely

Scaling

Very Unlikely

Unlikely

Extremely Likely

Very Likely

Frequency

Percentage

10%

10%

40%

40%

DIG.8

10%

Very Unlikely
10%

40%

Unlikely
Extremely Likely
very likely

40%

Interpretation: Dig.8 reveals that 10% people are very unlikely, 10% people are unlikely, 40%
people are extremely likely and 40% people are very likely to again buy a Rolex product.

Q.9 How likely are you to recommend Rolex product to others?

definitely will recommend

probably will not recommend

probably will recommend

definitely will not recommend

Scaling

definitely

will probably will not probably

will definitely

will

Frequency

recommend
4

recommend
2

recommend
2

not recommend
2

Percentage

40%

20%

20%

20%

DIG.9

definitely will recommend

probably will not
recommend

20%
40%

probably will recommend

definitely will not
recommend

20%
20%

Interpretation: Dig.9 reveals that 40% people definitely will recommend, 20% people probably
will not recommend, 20% probably will recommend, 20% definitely will not recommend Rolex
product to others.

Q.10 How did you find Rolex product on the performance scale?
Outstanding

Satisfactory

somewhat satisfactory

Not sure

Scaling

Outstanding

Satisfactory

Somewhat

Not sure

Frequency
Percentage

4
40%

3
30%

satisfactory
2
20%

1
10%

DIG.10

10%

Outstanding
Satisfactory

20%

40%

Somewhat satisfactory
Not sure

30%

Interpretation: Dig.10 reveals that 40% people says outstanding, 30% says satisfactory, 10%
says somewhat satisfactory, 10% says not sure about the Rolex product on performance scale.