Table of Content

1.
2.
3.

4.

6.

7.

Executive Summary
Research Methodology
An Overview
3.1. An Introduction to Indian Economy
3.2. Cultural Differences to The West
3.2.1. Customer Profile (by Class and Age Group)
3.2.2. Customer Preferences (In regards to Mobile Phone and Mobile Phone Accessories)
3.3. IT (Information Technology) Snapshot
3.3.1. Mobile Phone Subscribers in India
3.3.2. Mobile Broadband Subscribers and Mobile Network Coverage
3.3.3. Mobile Video Penetration
3.3.4. Internet Users In India
3.4. Social Media Users In India
Market Dynamic
4.1. Market Drivers
4.2. Market Restraints
4.3 Value Chain
India Mobile Phone Market Analysis
6.1. India Mobile Phone Market Analysis By Type
6.1.1. Features Phone
6.1.2. Smartphone
6.2. Mobile Manufacturers Competitive Landscape
6.2.1. Competition Dashboard
6.2.2. Key Players
6.2.2.1.
Basic Details
6.2.2.2.
Product Offerings
6.2.2.3.
Price Range
6.2.2.4.
Key Development
6.2.3. Apple Inc.
6.2.4. LG Electronics Inc.
6.2.5. Lenovo Group Ltd.
6.2.6. Motorola Inc.
6.2.7. Sony Mobile Communication Inc.
6.2.8. Microsoft Corporation
6.2.9. HTC Corporation
6.2.10. Samsung Electronics Company Ltd.
6.2.11. Micromax Informatics Ltd.
6.2.12. Mi Xiaomi
6.2.13. Lava International Ltd.
6.2.14. OPPO Electronics Corp.
6.2.15. Spice Mobile Ltd.
6.2.16. Karbonn Mobile India Private Ltd.
6.2.17. Huawei Technologies Co. Ltd.
6.2.18. Gionee Communication Equipment Co. Ltd.
Risk Analysis
7.1 Demand Risk Analysis
7.2 Supply Risk Analysis

8.

India Mobile Phone Accessories Market Analysis

8.1. India Mobile Phone Market Analysis By Product Type
8.1.1. Protective Case
8.1.2. Power Bank
8.1.3. Portable Speaker
8.1.4. Battery
8.1.5. Memory Card
8.1.6. Charger
8.1.7. Headphone/Earphone
8.1.8. Other Accessories
8.2. Other Mobile Phone Accessories
8.2.1. Smartphone Stands
8.2.2. Extension Cable
8.2.3. Earphone Splitters Cable
9.
India Mobile Phone and Mobile Phone Accessories Market Analysis by Geography
9.1. Tier I Cities
9.2. Tier II Cities
9.3. Tier III Cities
10 Market Attractiveness
11 Base Point Analysis (BPS)
12 Porters Five Force Model
13 Mobile Phone Accessories Competitive Landscape
13.1. Competition Dashboard
13.2. Key Players
13.2.1 Beats Electronics (Apple Inc.)
13.2.1.1.
Basic Details
13.2.1.2.
Product Offerings
13.2.1.3.
Price Range
13.2.1.4.
Key Development
13.2.1.5.
Key Financials
13.2.2. Victor Company of Japan, Ltd.
13.2.2.1
Basic Details
13.2.2.2.
Product Offerings
13.2.2.3.
Price Range
13.2.2.4.
Key Development
13.2.2.5.
Key Financials
13.2.3 Bose Corporation
13.2.3.1
Basic Details
13.2.3.2
Product Offerings
13.2.3.3.
Price Range
13.2.3.4.
Key Development
13.2.3.5.
Key Financials
13.2.4. Shure Inc.
13.2.4.1
Basic Details
13.2.4.2
Product Offerings
13.2.4.3.
Price Range
13.2.4.4.
Key Development
13.2.4.5.
Key Financials
13.2.5. Sony Corporation

13.2.5.1
Basic Details
13.2.5.2
Product Offerings
13.2.5.3.
Price Range
13.2.5.4.
Key Development
13.2.5.5.
Key Financials
13.2.6. Sennheiser Electronics
13.2.6.1
Basic Details
13.2.6.2
Product Offerings
13.2.6.3.
Price Range
13.2.6.4.
Key Development
13.2.6.5.
Key Financials
13.2.7. Jabra Corporation
13.2.7.1
Basic Details
13.2.7.2
Product Offerings
13.2.7.3.
Price Range
13.2.7.4.
Key Development
13.2.7.5.
Key Financials
13.2.8.Panasonic Corp
13.2.8.1
Basic Details
13.2.8.2
Product Offerings
13.2.8.3.
Price Range
13.2.8.4.
Key Development
13.2.8.5.
Key Financials
13.2.9. Koninklijke Philips N.V.
13.2.9.1
Basic Details
13.2.9.2
Product Offerings
13.2.9.3.
Price Range
13.2.9.4.
Key Development
13.2.9.5.
Key Financials
13.2.10. Samsung Electronics Company Ltd.
13.2.10.1
Basic Details
13.2.10.2
Product Offerings
13.2.10.3.
Price Range
13.2.10.4.
Key Development
13.2.10.5.
Key Financials
13.2.11. Audio-Technica Corporation
13.2.11.1
Basic Details
13.2.11.2
Product Offerings
13.2.11.3.
Price Range
13.2.11.4.
Key Development
13.2.11.5.
Key Financials
13.2.12. Skullcandy Inc
13.2.12.1
Basic Details
13.2.12.2
Product Offerings
13.2.12.3.
Price Range
13.2.12.4.
Key Development
13.2.12.5.
Key Financials
14. Potential Partners for New Entrants/Players in Mobile Phone Accessories
15. Go To Market Strategy

15.1. Routes to the Market

15.1.1. Offline Retailing
15.1.2. Online Retailing
15.1.3. Corporate Gift
15.1.4. Trade Shows & Corporate Exhibition
16. Market Entry Strategy
17. Recommendation
List of Figures
Figure 1: GDP, Current Price (US $ Bn.) 2012-2020
Figure 2: GDP Growth Rate (%), 2013-2020
Figure 3: GDP Ranking Among Asian Countries, 2014
Figure 4: Per Capita Income (US $), 2012-2020
Figure 5: CAB Ranking Among Asian Countries, 2014
Figure 6: GVA, 2014 (%)
Figure 7: India Mobile Phone Subscriber-base
Figure 8: India Mobile Phone Subscriber-base Y-o-Y Growth
Figure 9: Share of Mobile Data Traffic, 2014 & 2019
Figure 10: India Mobile Phone Market Value Forecast, 2014-2020
Figure 11: India Mobile Phone Market Y-o-Y Growth Forecast, 2015-2020
Figure 12: India Mobile Phone Market Value Share By Type, 2014 (%)
Figure 13: India Mobile Phone Market Value Share By Type, 2020 (%)
Figure 14: India Mobile Phone Market Value Forecast By Featured Phone, 2014-2020
Figure 15: India Mobile Phone Market Value Forecast By Smartphone, 2014-2020
Figure 16: India Mobile Phone Accessories Market Value Forecast, 2014-2020
Figure 17: India Mobile Phone Accessories Market Y-o-Y Growth Forecast, 2015-2020
Figure 18: India Mobile Phone Accessories Market Value Share By Product Type, 2014 (%)
Figure 19: India Mobile Phone Accessories Market Value Share By Product Type, 2020 (%)
Figure 20: India Mobile Phone Accessories Market Value Forecast By Protective Case, 2014-2020
Figure 21: India Mobile Phone Accessories Market Value Forecast By Power Bank, 2014-2020
Figure 22: India Mobile Phone Accessories Market Value Forecast By Portable Speaker, 2014-2020
Figure 23: India Mobile Phone Accessories Market Value Forecast By Battery, 2014-2020
Figure 24: India Mobile Phone Accessories Market Value Forecast By Memory Card, 2014-2020
Figure 25: India Mobile Phone Accessories Market Value Forecast By Charger, 2014-2020
Figure 26: India Mobile Phone Accessories Market Value Forecast By Headphone/Earphone, 2014-2020
Figure 27: India Mobile Phone Accessories Market Value Forecast By Other Accessories, 2014-2020
Figure 28: India Mobile Phone Accessories Market Attractiveness
Figure 29: India Mobile Phone Accessories Market Basis Point Scale Analysis (BPS)
Figure 30: India Mobile Phone Accessories Market Value Forecast By Smartphone Stands, 2014-2020
Figure 30: India Mobile Phone Accessories Market Value Forecast By Extension Cable, 2014-2020
Figure 31: India Mobile Phone Accessories Market Value Forecast By Earphone Splitter Cable, 2014-2020

SAMPLE SECTION FROM THE REPORT

This study examines the India Aftermarket Mobile Phone Accessories Market in India
and its future outlook by 2020. The mobile phone accessories market is totally
dependent upon the smartphone sale in the country. The growth in the sale of mobile
phone accessories is directly proportional to the smartphone sales. India mobile
featured phone market is expected to register at a compound annual growth rate
(CAGR) of 2.6% during 2014 to 2020. On the other hand, smartphone market is
expected to show an astonishing CAGR of 21.4% during the same forecast period.
Factors like, continuous fall in average selling price of the smartphones, burgeoned
online video viewing, hiked penetration of services like WhatsApp, e-commerce websites
for shopping and introduction of services like 3G and 4G network in the country are
driving people to shift from featured phones to smartphones across the country.
India Mobile Phone Market Value Forecast By Smartphone
(USD Million), 2014-2020
XXX

XXX
XXX

Source: ERC

2014

2015

2020

The report encompasses the mobile phone accessories manufacturers, their product
offerings, market acceptance level of accessories like earphones, cases, mobile phone
stands, splitters, earphone extension cable, cases, power banks, headsets, portable
speakers, chargers and batteries. Out of all above mentioned accessories, at 22.5%,
trendy mobile phone cases, covers and skins accounted for the largest share followed by

the chargers in 2014. With rising fashion consciousness amongst youth in tier I, tier II
and tier III cities, it is anticipated that protective cases will remain at top with highest
share in 2020.
In India, parents, friends, office colleague and peer group works as an influencer while
making any purchase. Even smartphone and accessories are not un-touched by this fact.
Any new player, entering India with decent quality mobile phone accessories, is well
accepted by the youth and word of mouth further helps the company to extend its reach
in tier III cities.
The mobile phone accessories market is gaining traction in India with a bright promised
bright future. According to ERC, India aftermarket mobile phone accessories market is
expected to grow at a CAGR of 9.2% during 2015-2020. The factors responsible for this
steep growth can attributed to the strong online and offline distribution network of
online/offline retailers.
India Mobile Phone Accessories Market By Value (USD Millions)
2014-2020
XXX
XXX
XXX

XXX

XXX

XXX
XXX

2014

2015

2016

2017

2018

2019

2020

Source: ERC

Driven by the growing penetration of smartphones amongst masses, year-one-year is

expected to see steep growth till 2017. At present, around 65% of the India mobile phone
accessories market consists of un-organized players. These un-organized players
consists local and China manufacturers with no brand name in market or tag on their

products. However, a great shift can be seen in societys preference from un-brand to
buying decent quality branded accessories.
The factors responsible for this steep growth can attributed to the strong online and
offline distribution network of online/offline retailers. If compared offline organized
elite showrooms to small to medium un-organized shops,
there are 8 shops in every 10 shops.

Offline
Retailers

Retailers

Provides Physical Experience of Products

Preferred in Tier I, Tier II and Tier III Cities
Has strong Distribution Network than
Online Players

Online
Retailers

Provides Physical Experience through Cash

on Delivery
Most Preferred channel in Tier I cities
Working Towards Reaching out Deep Rural
India with Tie-ups with Offline retailers

Hence, the year-end revenue tallied by the small-offline unorganized shops is greater
than elite organized showrooms like Vijay Sales, e-Zone, Croma, Spice HotSpot etc.
Citing the growth in internet penetration in tier II and tier III cities in India, it is
expected that new players in mobile phone accessories market will have a greater
advantage in reaching out the target consumer. Interests like online video viewing,
video sharing, taking selfie, listening music etc. fuelling the demand of earphones,
selfie-sticks, extension cable, earphone splitter cables in the country.

By Segment
Protective

India Mobile Phone Accessories Market Value Share By Product Type, 2014 (%)

case accounts for

the largest market

7.3%
XX%

share

22.5%

in

the

segment followed
XX%

by earphones
Use

of

smartphone

XX%

stands

XX%

is

not

trending in India.
As a result, no

XX%

brand is offering

XX%

branded
Protective Cases
Batteries
Portable Speakers

As

the

Chargers
Memory cards
Others

Headsets
Power Banks

quality stands in
India

technology

advances and average

India Mobile Phone Accessories Market Value Share By Product Type, 2020 (%)

selling price of the

XX%

wireless

XX%

XX%

earphones/headphone
s comes down, it is
anticipated

decent

that

XX%

great shift from wired

to wireless earphones

XX%
XX%

will be experienced in
near future (attributed
to

the

burgeoned

personal

disposable

income)

XX%
XX%
Protective Cases
Batteries
Portable Speakers

Chargers
Memory cards
Others

Headsets
Power Banks

Geographical Segmentation

Tier I Cities
Majority of consumers

Srinaga

in tier I cities are from

Jamm

J r&
u

urban population, and

Delhi
Gurgaon
Noida

characterized by high
net worth

Kolkat
a

Tier II Cities
Expanding

middle

class population and

Mumbai
Hyderabad

growing urbanization
especially in Tier II
cities (cities like Pune

Chennai
Bangalore

and Secunderabad) is
projected

to

create

opportunities for mobile phone accessories provider

Tier III Cities

Consumers prefer bricks & mortar especially independent stores (including mom
& pop stores) as these stores offer physical experience and consumers can
compare the products before making purchase. However, trend of visiting multibrand stores offering quality products under one roof are also becoming popular

Market Drivers

Expanded middle class bracket

Strong distribution network in tier I, tier II and tier III cities

Increased awareness about the fashion consciousness amongst youth

Market Restraints

Threat of Piracy

Less quality confidence on accessories with no brand or name in market

Research Methodology
Secondary Research
The process begins with extensive secondary research through various sources to carry
out the qualitative and quantitative methodologies specific to respective industry. The
sources that are referred/included in the report, but not restricted to: Government
documents, legal databases, Statistical reports, Industry documents Company websites,
Annual reports, U.S. Security and Exchange Commission (SEC) filings, Financial
reports, Investors reports/presentations, comprehensive databases (For example
Economic Intelligence unit, EIU), Media house news, press releases and news articles
published by top industry players.
Primary Research
The process includes research interviews of various industry experts, veterans and top
level people from industrys major players in order to authenticate and strengthen the
data and research analytics. Primary research includes questionnaire, telephonic
interviews, e-mails, face-to-face interviews etc. The members who ordinarily participate
in such a procedure incorporate, but are not restricted to: Participants from the
Industry- CEO, CTO, CFO, marketing head/managers, Vice-president, Directors etc.
Outside Industry experts: Financial institutes viz bankers and Investors etc.

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