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BACHELOR OF MANAGEMENT SCIENCE(B.M.S)

COURSE STUCTURE( w.e.f July 2013)
BBA(MS)-101 Business Mathematics
BBA(MS)-102 Computer Fundamentals
BBA(MS)-103 Financial Accounting
BBA(MS)-104 Principles of Economics
BBA(MS)-105 Marketing Fundamentals
BBA(MS)-106 Business Communication
BBA(MS) -201 Managerial Economics
BBA(MS )-202 Business Statistics
BBA(MS )--203 Essentials of Management
BBA(MS )--204 Cost Accounting
BBA(MS )--205 Financial Mathematics
BBA(MS )--206 Business Organization and Enterpreneurship
BBA(MS )--301 International Business
BBA(MS )--302 Banking & Insurance
BBA(MS )--303 Business Environment
BBA(MS )--304 Management Accounting
BBA(MS )--305 Individual & Interpersonal Behaviour
BBA(MS )--306 Personnel Management
BBA(MS)-401 Financial Management
BBA(MS)-402 Business Law
BBA(MS)-403 Export Import Procedure and Documentation
BBA(MS)-404 Introduction to E-Commerce
BBA(MS)-405 Research Methodology
BBA(MS)-406 Consumer Behaviour
SUMMER TRAINING
BMS-501 Organizational Behaviour
BMS-502 Management Information System
BMS-503 Operations Management
BMS-504 Advertising & Sales Promotion
BMS-505 Operations Research
BMS-506 Retail Management
Non Credit: Summer Project V
BMS-601 Business Policy
BMS-602 Company Law
BMS-603 Taxation Laws
BMS-604 Supply chain management
BMS-605 Mathematical Modelling
BMS-606 Project Management
Business Mathematics
BBA(MS)-101
Course objective: The course aims at providing basic skills for quantitative application in business situations.
Unit I
Arithmetical Progression- Sum of a series in A.P., Arithmetic Mean, Geometric Progression, Sum of a Series in G.P., Geometrical Mean,
Sum of Infinite Geometric Series, Permutation and Combination, Fundamental rules of counting, Permutation of n different things, Permutation
of things not all different, Combination of n different things n at a time( Simple Problems )
(07 Lectures)
Unit II
Matrix Algebra-Definition, Matrix operations, Addition, subtraction and multiplication of matrices), Types of matrices- Square, Diagonal, Null,
Transpose of a matrix, Determinant of a matrix, Square Matrix, Singular and Non-Singular Matrix, Co-factor matrix, adjoint of a matrix,
Inverse of a matrix, Solution of simultaneous equations using inverse of a matrix.
(07 Lectures)
Unit III
Differential Calculus- Differentiation, Differentiation of product of two functions, Differentiation of quotient of two functions, Differentiation of a
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function of a function, Differentiation of logarithmic and exponential function, Differentiation of implicit function, Maxima and Minima, Simple
business
applications[Simple
ProblemsTrigonometrical
functions
are
excluded].
(08 Lectures)
Unit IV
Integral Calculus, Fundamental rules of Integration, Integration by substitution, Integration by parts, Integration by decomposition into a sum
using partial fractions, Simple business applications[Trigonometrical functions are excluded].
(08 Lectures)
Suggested Readings:
Sancheti & Kapoor
: Business Mathematics
Mongia
: Mathematics for Business and Economics
Qazi Zairuddin
: Business Mathematics
Anderson, Sweeny & Williams : Quantitative methods for Business
Computer Fundamentals
BBA(MS)- 102
Course objective: This course aims to familiarize the students with computers and its application in the field of business
Unit I
Introduction to Computer, What is a Computer, Application of Computers; Historical evolution of Computer; Generation of Computer;
Classification of Computer; Characteristics of Computers; Limitations of Computers; Data; Process, Information; Hardware; Software;
Firmware; Elements & Block Diagram of Computer, Types of computer systems: personal, micro, mini, mainframe, and supercomputers.
Generation of Languages; high Level Languages, Low Level Languages;
(08 Lectures)
Unit II
Input Devices like Keyboard, Mouse, Scanner, OCR, OMR etc., Output Devices like Printer, Plotter etc. working of DMP, Inkjet & Laser
Printer. Computer uses, applications: concept of data communication and networking.
(07 Lectures)
Unit III
Computer Organization, Input, Process, Output. Input Output Organization, Bit, Nibble, Byte, Word, Memory Size, Data Representation:
binary, octal and hexadecimal number system and their inter conversions; binary arithmetic; internal data representation: fixed point and floating
representation, 1s compliment and 2s compliment, signed magnitude representation.
(07
Lectures)
Unit IV
Memory concepts, Basic Memory element; Primary Memory; concept of RAM; ROM; PROM. EPROM; EAPROM; static RAM; Dynamic
RAM; SDRAM/RDRAM; Secondary storage Devices; Magnetic Tape, Magnetic Disk, Floppy Disk, Video/Optical disk (CD ROM) Types
of software, System & Application software, Operating System Definition; storage and Retrieval software, Translators, Interpreters,
compliers;
(08 Lectures)
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Suggested Readings:
P.K Sinha
B.Ram
Nortan
: Computer fundamentals
: Computer Fundamentals
: Computer fundamentals Peter
BBA(MS) 103
Financial Accounting
Course objective: this course aims to build the competency for preparing, analyzing and interpreting financial statements.
Unit I
Nature and function of financial reporting, Accounting and accounting system, information perception of different users, Basic accounting
concepts and conventions and Accounting Standards, GAAP,Branches of accounting
(04
Lectures)
Unit II
Source Documents, classification of accounts , Recording, posting of transactions, Preparation of trial balance , Financial Statements-Trading,
Profit & loss a/c, Balance Sheet, adjustment of accounts, closing of accounts, completing the accounting cycle.
(07Lectures)
Unit III
Bank reconciliation statement, capital and revenue expenditure, Depreciation accounting, Accounting for share capital-issue, forfeiture and reissue, preference share and buy back of shares
(13 Lectures)
Unit IV
Analysis of Accounting information: Financial statement analysis and application-trend analysis, common size statement, ratio analysis-liquidity,
profitability, solvency, turnover ratios , Cash Flow Statement: preparation and interpretation .
(06 Lectures)
Suggested Readings:
S.N.Maheshwari
P.C. Tulsian
T.S. Grewal
Shukla & Grewal
: Financial Accounting
: Advanced Accounting
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Principles of Economics
BBA(MS)-104
COURSE OBJECTIVES
The basic objective of this course is to familiarize the students with the concept and tools of economics as applicable to decision making in a
business environment.
Unit-I:
Basic concepts and demand analysis
Definition, Nature and Scope of Economics, Economics as an Art or Science, Relevance of Economics in Management Science. Demand
Curve and Nature of Demand, Demand Elasticity, Determinants of Demand, Indifference Curve analysis.
(07 Lectures)
Unit-II:
Production analysis
Production function variable with one variable, two variable and all variable( Laws of variable proportion),behaviour of cost-curves in short
run and long run, equal product curves- meaning and properties and producers equilibrium and ridge lines.
(08 Lectures)
Unit-III:
Market analysis
Nature of Market, Types of Markets and their characteristics, price output, determination under various market conditions perfect
competition, monopolistic competitions, and monopoly. Oligopoly : meaning, kinked demand curve and price leadership concept.( theories not
included)
(07 Lectures)
Unit-IV:
Theory of Factor Pricing
Factor pricing as distinct from product pricing, theories of rent- Ricardian and modern quasi-rent, modern theory of wages, backward
bending supply curve of labour, theories of interest classical, loanable funds, nature and theories of profit.
(08 Lectures)
SUGGESTED READINGS
1. Stonier & Hague
: Test book of Economics
2. Sundaram & Vaish : Principles of Economics
3. K.K. Dewet
: Principles of Economics
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BBA(MS)105
Marketing Fundamentals
Unit 1Definition of marketing, marketing concepts, marketing environment(microenvironment and microenvironment),Consumer behavior(factors
influencing consumer behavior, buying motives, buyer purchase process),marketing mix
(07 Lectures)
Unit2Market segmentation(importance, bases of segmentation,)market targeting and positioning, Product management(characteristics of product,
types of products, levels of products, product line, product mix, brand concepts)PLC,NPD
(08 Lectures)
Unit3Pricing(objectives,methods,importance).Productdistribution(physical distribution, transportation, warehousing concepts only)managing
distribution channels, types of distribution channels, functions and services of wholesaler and retailer.
(07 Lectures)
Unit 4Product promotion-Advertising (importance and types of advertising) sales promotion, importance and types)Personal selling(nature,
significance, process, management of sales force)IMC Integrated marketing concept.
(08 Lectures)
Suggested Readings :
Marketing Management : Philip Kotler
Marketing Management : Namakumari and Ramdev
BBA(MS) 106
BUSINESS COMMUNICATION
Course Objective : Communicating effectively in speaking and writing extends across all areas of business including management, social,
technical positions. Therefore the objective of this paper is to develop effective communication skills among the students.
Unit I :
Introduction to business communication, importance and objectives, types of communication ,:formal and informal network, upward,
downward, horizontal and lateral, grapevine :single strand, gossip, cluster, probability, importance of grapevine Process of communication,
corporate
communication
,miscommunication
or
barriers
to
communication,
principles
of
communication7Cs.
( 8 lectures)
Unit II:
Verbal communication importance, types. Need, functions and components of business letter, drafting of letters, enquiry letter, placing an
order, complaints and follow up letter, sales letter, circulars, application for employment, resume, notice, agenda, memo.
(7 lectures)
Unit III:
Oral Presentation- principles of oral presentation, factors affecting presentation, Non verbal communication : appearance, body language,
para language, time, space, silence. Effective listening factors affecting listening, improving listening.
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(8 lectures)
Unit IV:
.Interviews, types, characteristics, how to conduct effective interviews. Communication models- David Berlos SMCR Model, Shannon and
Weavers model, Westley and Mac lean Model.
(7 lectures)
Suggested Readings :
Business Communication: T N Chabbra
Business Communication: R C Bhatia
Business Communication: V Badi and K Karuna
BBA(MS) 201
Managerial Economics
Course Objective :The course aims to acquaint the students with the micro and macro fundamentals required for business decision making.
UNIT I :
Introduction-meaning,nature,scope of managerial economics, significance of managerial economics in decision making, difference between
economics and managerial economics.Fundamental principles- Marginal principle,Opportunity cost principle,Incremental principle,Time
perspective and Discounting principle.Demand forecasting : meaning, importance and methods.
(7 lectures)
UNIT II:
Indifference Curve approach Consumers equilibrium, Income consumption curve(ICC), Price consumption curve(PCC), Concepts of Revenue
and relationship between total,average and marginal revenue,Break-Even Analysis : meaning, functions,assumptions and significance.
(8 lectures)
UNIT - III:
Pricing strategies and practices cost plus pricing, mark-up, multiple product pricing, new product pricing ( skimming and penetration
pricing),Price Discrimination- meaning,degrees,conditions of price discrimination,price discrimination under monopoly,Oligopoly
meaning,features,collusion (Cartel)
(7 lectures)
UNIT- IV :
National Income- meaning,concepts,methods of measuring national income( output method,income method and expenditure method),difficulties in
measuring national income,Trade cycle- meaning,phases of trade cycle,Hicks theory and Keynes theory of trade cycle.
(8 lectures)
Suggested readings :
Managerial Economics H.L.Ahuja
Managerial Economics-M.L.Jhingan
Managerial Economics-D.N.Diwedi
BBA(MS) -202
Business Statistics
Course objective: To equip the students with statistical tools and concepts
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UNIT I
Statistics- Definition ,Importance,Characteristics,Advantages & Limitations,Primary and secondary data ,classification and tabulation of data
.Measures of central tendency- Arithmetic mean ,geometric mean and harmonic mean ,mode, median
(08 Lectures)
UNIT II
Measures of dispersion- Range ,quartile deviation ,mean deviation ,standard deviation , absolute and relative measures of dispersion,
Coefficient of variation Probability-Definition of probability,Classical and empirical probability ,Addition and Multiplication rule of probability
Conditional probability, Bayes theorem with managerial examples, Simple problems
UNIT III.
Correlation Analysis-Introduction, Importance of correlation ,Analysis, Types of correlation-Positive and Negative Correlation, linear and
non- linear correlation. Measures of correlation-scatter diagram method, Karl Pearsons co-efficient of correlation, Spearmans Co-efficient
of rank correlation Regression Analysis: Difference between correlation and regression, lines of regression ,Method of least squares ,fitting
straight lines, properties of regression line,Regession Co-efficients and their properties
(08 Lectures)
UNIT IV
Time series analysis; Utility of time series,Components of time series ,Time series model-Addition and Multiplication model,Measurement of
trend-Graphic method ,Moving Average method,method of least squares ,fitting a straight line trend,seasonal variations-Estimation of seasonal
variations,Method
of
simple
average,,ratio
to
moving
average
method
,cyclical
variations
(07 Lectures)
Suggested Readings:
M.P.Gupta & S.P.Gupta
Sancheti & Kapoor
Shenoy, Srivastava & Gupta
S. C. Gupta & Indra Gupta
: Business Statistics
: Business and Economics Statistics
BBA(MS) 203
Essentials of Management
Course objective :To provide an understanding of tasks and functions of management.
UNIT I
Definition, Nature, Scope and importance of Management. The school of management thought-classical,neo classical and modern
school,works of F.W.Taylor and Henry Fayol,.Functions of a manager. Social responsibility of Managers. Values and Ethics, managers need
for understanding internal and external environment.
(08 Lectures)
UNIT II
Planning: Definition. Nature, Scope and significance of Planning. Objectives. Steps of Planning. Decision making as key step in planning. The
process and techniques of Decision Making, Long Range Planning., Strategies and policies, departmentation and bases of departmentation.
(07 Lectures)
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UNIT III
Staffing-nature and significance,selection and training process in brief, fundamentals of staffing, Organization: Definition, nature,scope and
significance, Approaches to Departments, Line and Staff relationship, Delegation and Decentralization, Committee system, Determinants of
effective organizing, span of control and Graicunas theory
(08 Lectures)
UNIT IV
Directing and controlling-nature and scope, types of control ,control process, techniques of control-Traditional and modern, Determinants of
an effective Control System. Managerial Effectiveness. Coordination
(07 Lectures)
Suggested Readings:
L.M Prasad
: Principles and practice of Management
VSP Rao
: Principles of Management
T Sivalingam
D.K Bhattacharya : Principles and practice of Management
S.C. Saxena
P. Parthasarthy
: Principles of Management
BBA(MS) 204
COST ACCOUNTING
COURSE OBJECTIVE : The course aims to provide a working knowledge of the basic Cost Accounting principles to students.
UNIT I
Basic framework of costing: Definition, Nature, Scope and Significance , meaning of cost and its classifications , similarities and differences
between financial and cost accounting, definition of cost centers, profit centers, cost units
(07 Lectures)
UNIT II
Methods of costing, unit/single/output costing, operation/ service costing transportation costing .Process costing, costing methods of joint
products and by- products
(10 Lectures)
UNIT III
Preparation of costing, profit & loss A/c and its reconciliation with financial profit & loss A/c, contract costing
(07 Lectures)
UNIT IV
Cost reduction , Cost control , Budgeting control: Flexible Budget & fixed Budget, Standard Costing : Material Variance & Labour Variance
(06 Lectures)
Suggested Reading
Agarwal M.L. : Cost Accounting
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BBA(MS) 205
Financial Mathematics
Course objective : The course aims to equip the students with broad based knowledge of mathematics with emphasis to business decision
making
Unit I
Basic concepts,Simple and Compound Interest,Kinds of interest rates-effective rate of interest,Nominal rate of interest and force of
interest.Relationship between effective and nominal rate of interest
(08 Lectures)
Unit II
Present value and discount rate ,Effective and nominal rate of discount,Relationship between interest and discount, Equation of
payments.
(07 Lectures)
Unit III
Annuity,typesofannuity-immediate, due,certain,contingent,varying,deferred,perpetuity,Valuation of annuities-Certain ,Present value of an
annuity ,Present value of deferred annuity, present value of a perpetuity(simple and basic problems & derivations)
(10 Lectures)
Unit IV
Valuation of securities, Present value of bonds-face value,coupon rate,redemption value.yield to maturity. Present value of preference shares,
Present value of equity shares, Growth in dividends- Normal growth and super normal growth. (05lectures)
Suggested Readings:
Prof. B. L. Bajpai
I.M. Pandey
: Financial Mathematics
: Financial Management
BBA(MS)-206
Business Organisation and Entrepreneurship
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UNIT I
Business meaning,nature and scope, objectives of business, meaning and classification of trade industry and commerce, social responsibilities
of business, optimum size of business,factors determining size of business unit.
(06 lectures)
UNIT II
Choice of suitable form of business organization : Sole Proprietorship, Partnership and Company. Sole proprietorship
meaning,features,advantages and disadvantages, Partnership meaning, features,merits and demerits,partnership deed,touchstone of
partnership,registration of partnership firm, limited partnership,dissolution of firm. Company meaning ,features,advantages and
disadvantages,private co. and public company.
(09 lectures)
UNIT III
Entrepreneurship-meaning,concept,characteristics of an entrepreneur,process of entrepreneurship,types of entrepreneur,barriers to
entrpreneurship.Preparation of business plan.
(07 Lectures)
UNIT IV
Preparation of Marketing,Financial,Production & Organisational plan.
(08 Lectures)
Suggested Reading
M. Motihar
:Business Organization
S. A. Sherlekar & V. S. Sherlekar
:Modern Business Organization and Management
M. C. Shukla
:Business Organization & Management
Madhurima Lall,Shikha Sahai : Entrepreneurship
Vasant Desai
: Entrepreneurship Development and Management
BBA(MS)-301
International Business
Course objective: This subject aims to familiarize the subjects with the concept of international business ,the organization engaged in global
business ,Indian export documentation and implications of global trade of India.
Unit I
Introduction & Concept of International Business, international Business vs. Domestic Business ,Factors and Variables involved in
International Business , terms of trade, Modes of International Business : joint venture, turnkey project, FDI, exporting, franchise,
outsourcing.
(06 Lectures)
Unit II
Concept of bilateral and multilateral trade agreements, Tariff and Non-Tariff Barriers , Regional Economic Integration- Levels of Economic
Integration ,ASEAN, SAARC , GATT and WTO structure ,functions and roles in the current international business scenario .
(09 Lectures)
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Unit III
International Marketing- Comparison & Contrast between domestic and International Marketing , Advantages of International Marketing ,
Various types of International Market Intermediaries and Cross culture issue implication on the host and guest countries .
(07 Lectures)
Unit IV
International financial institutions- structure ,role & functions of world Bank, IMF, UNTCAD , Export documentation and financial support
available in India- APEDA, EPZs, SEZs ,Concept of BPO , FDI and their effects on the future of International business ,MNCs : concept,
merits and demerits.
(08 Lectures)
Suggested Readings:
P.Subha Rao.
: International Business Environment;
Chhabra & M.Biswas : International Business (Environment & Opportunities); T.N.
BBA(MS)- 302
Banking and Insurance
Course objective : The objective of this paper is to generate awareness among student about monetary and fiscal policies and the effects
they can cause on firms decision making as well as the economy in general.
Unit I
Bank meaning, types and Functions of Banks, Commercial bank and their functions, credit creation-meaning, process and limitations of
credit creation,Role of commercial bank in development of developing and underdeveloped economy, Central Bank and its functions; Credit
control by R.B.I -quantitative and qualitative tools, Role of central bank in economic development of the country.
(09 lectures)
Unit II
New concept of banking : ATM and E-banking, rural banking : meaning, rural finance - LDB,RRB,NABARD , IMF and World Bank
functions, organization and its importance.
(07 lectures)
Unit III
Concept of Insurance : meaning and features ,importance of insurance,principles of insurance : utmost good faith, indemnity, causa proxima,
insurable interest, subrogation, mitigation of loss, contribution, attachment of risk, insurance and gambling, reinsurance and double insurance,
nomination and assignment.
(06 lectures)
Unit IV
Life insurance : meaning, principles of life insurance, procedure of taking life insurance policy,lapse and revival of policy, settlement of claim,
annuities, types of life insurance policies,difference between life insurance and other forms of insurance
(08 lectures)
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Suggested readings:
G.Crowther
S.B Gupta
H.Dalton
B.P.Tyagi
Arif Khan
M.L.Seth
Paul Enzing
: An Outline of Money
: Monetary Economics
: Public Finance
: Public Finance
: Insurance
: Money Banking
: Monetary Economics
BBA(MS) 303
BUSINESS ENVIORNMENT
Course objective : It aims to highlight to various factors of the environment which affect decision making process of an organization.
Unit I
Overview of business environment, types of environment-(internal and external),( micro and macro.) Competitive analysis of industry (Porters five forces model) Environmental analysis (SWOT and ETOP. ) basic philosophies of capitalism and socialism with their
variants.
(08 lectures)
Unit II
Economic roles of government in India, constitutional provisions affecting business. Social responsibility of business, Consumerism, corporate
governance.
(08 lectures)
Unit III
Global liberalization, GATT-(objectives,) WTO-(benefits and drawbacks,) comparison with GATT, MNC-(def, meaning, merits and
demerits.) Globalistion-(meaning, dimensions, factors, pros and cons) .Export promotions-(EPZ, SEZ,) , FEMA-(objectives, comparison
with FERA) .
(07 lectures)
Unit IV
Industrial policy of India since 1951, IDRA, Price control-(objectives, mechanism, ) Essential commodities act. Monetary and fiscal policy
in India. SEBI-(objectives and functions). Capital market reforms and trading
(07 lectures)
Suggested readings:
Francis Cherunilam
Neelamagam
Sudesh Bedi
: Business environment
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BBA (MS) 304

MANAGEMENT ACCOUNTING
COURSE OBJECTIVE: This course aims to develop the competency for making correct analysis of relevant information required for
managerial decision making
UNIT-1
Introduction: Meaning, Nature, Scope, Objectives and functions of Management Accounting. Its Significance and Limitations, Distinguishing
features of Management, Financial &Cost Accounting, Role and Responsibilities of Management Accountant.
(06lectures)
UNIT-2
Analysis and interpretation of financial statements: Meaning, Objectives, procedure and types, its significance and limitations, Comparative
Statements, Common size statements and ratio analysis.
(08Lectures)
UNIT-3
Marginal Costing and decision making: Concept of marginal costing, Application of marginal costing and decision making-Make or buy
decision, pricing decisions, CVP Analysis.
(08Lectures)
UNIT-4
Budgetary control: Meaning &Significance, Fixed, flexible and Zero based budgeting, Variance Analysis-Computation of material &Labour
Variances, Responsibility Accounting: Features, Advantages &its Limitations.
(08Lectures)
Suggested Readings:
Dr.I.MPandey
Dr.K.L Gupta
Dr. S.P Gupta
Ray H.Garrison
Colin Drury
: Management Accounting
BBA(MS) 305
Individual and Interpersonal Behavior
Unit I
Human Behavior-Concept &Process, nature and determinants. Models of man. Individual Differences-factors and implications. Learning
concept and process. Learning theories-Conditioning theory, cognitive learning theory, social learning theory.
(07 Lectures)
Unit II
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Perception-meaning,factors,perceptual
process.Attitude-nature,components,ABC
model.Stress-causes,stages,effect,concept
of
fatigue.Councelling-importance,function,types.Personality-concept,determinants,theories-psychoanalytic theory &socio-psychological theory
(08 Lectures)
Unit III
Emotional Intelligence -concept, applying to organization, different phases of development, individual decision making, types of decision,
decision making process, guidelines for making effective decision ,creativity and innovation, interpersonal communication effectiveness.
(07 Lectures)
Unit IV
Interpersonal behavior - nature, theories- social exchange theory, equity theory, balance theory, interpersonal competence. Transaction
analysis, group concept, types, group development, integration of self and group, group behavior model, group cohesiveness.
(08 Lectures)
Suggested readings:
Organizational behavior- Fred Luthans
Organizational behavior - Stephen Robins
Organizational behavior - L.M. Prasad
BBA(MS)-306
PERSONNEL MANAGEMENT
Course Objectives: The objective of this course is to make the students aware of process to be used in hiring employees in organization &
maintaining them.
UNIT I
Personnel Management: Nature, Concept and significance , Evolution of the concept of H.R.M. , Growth in India , function of H.R.M. ,
Manpower planning-the process of Human resource planning, Limitation .
(07 Lectures)
UNIT II
Job Analysis: Process of Job Analysis , outcomes of Job Analysis-Job Description, Job specification and Job Evaluation , Job design ,
Recruitment and selection: Factors affecting Recruitment, Process of Recruitment and source of Recruitment, process of selection , Induction
and socialization .
(08 Lectures)
UNIT III
Trainin
g and Development: Difference between training and development and methods of training and development , Compensation planning:
Objective of compensation planning and components of pay structure, Principles of wage and salary administration , Performance AppraisalMethods of Performance Appraisals .
(08 Lectures)
UNIT IV
Managing Industrial Relation , Regulatory mechanism for Employee, discipline , Suspension, Dismissal and Retrenchment , Grievance handling
, Industrial Conflicts , Trade Unionism , Collective Bargaining and workers participation in Management, Quality Circle .
(07 Lectures)
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Suggested Readings:
V.S.P. Rao
C.B. Mamoria
K. Aswathappa
: Human Resource Management

: Personnel Management
: Human Resource and Personnel Management
BBA(MS) 401
Financial Management
Course objective : This course aims to equip the students with the fundamental principles & techniques of financial management concern with
the acquisition & use of funds by a business firm.
UNIT I
Financial Management-meaning and scope. Functions of financial managers,various decisions under financial management,Wealth
maximisation vs Profit maximization objective,financial planning.
(08 Lectures)
UNIT II
Capital budgeting-various techniques of capital budgeting decision-Payback period,NPV method,Profitability Index,IRR method,sources of
long term financing,Cost of Capital-cost of debt,cost of preference shares,cost of equity shares and weighted average cost of capital.
(08 Lectures)
UNIT III
Capital Structure-theory and practice,Leverage-Operating,Financial,Combined leverage,Dividend decision and models-Gordon and Walter
model.
(07 Lectures)
UNIT IV
Working Capital Management-Working capital cycle,determinants of working capital,Practical problems based on working capital
computation,Tools for the analysis of financial statements(theoretical aspects) and Accounting Ratios (liquidity,solvency,turnover and
profitability)
(07 Lectures)
Suggested Readings:
I M Pandey
: Financial Management
R.P . Rustagi : Financial Management
Ravi M. Kishore: Financial Management
BBA (MS) 402

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Business Law
Course objectives: The objective of this course is to make the students aware of legal dimensions of business including its scope, content
and constraints.
Unit I
Laws of Contract: General Principles, Essentials of a valid contract, Offer and Acceptance, Consideration, Capacity of Parties, Free
Consent, Bailment and Pledge, Performance and Discharge of Contract
(08 lectures)
Unit II
Law of Sale of Goods: Indian Sales of Goods Act, 1930, Contract of Sale of Goods, Conditions and Warranties, Transfer of Property in
Goods, Rights of Unpaid Seller
(08 lectures)
Unit III
Law of Negotiable Instruments: Definition, Kinds of negotiable instruments- Promissory Note, Bill of Exchange & Cheque, Parties to
Negotiable instruments, Dishonour and discharge, Banker and customer
(07 lectures)
Unit IV
Miscellaneous Business Laws: Foreign Exchange Management Act (FEMA) and Industrial Development and Regulation Act (IDRA)
Salient features and appraisal
(07 lectures)
Suggested Readings:
Avtar Singh
M.C Kuchhal
M. C Kuchhal
R.S. Pandiya
Anderson & Kumph
: Principles of Mercantile Law

: Mercantile Law
: Business Law
: Principles of Mercantile Law
: Business Laws & Bare Acts
BBA (MS)-403
EXPORT-IMPORT PROCEDURE AND DOCUMENTATION
Course Objective: To familiarize the students and understand the procedures of Export and Import.
UNIT I
Background preparation for exports-Establishing a business firm,Documentation framework-ADS,commercial documents,regulatory
documents,documents related to goods, documents related to shipment,documents related to payment,documents related to foreign exchange
regulations.(07 lectures)
(07 Lectures)
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UNIT II
International business contracts-difference between domestic sales contract and export sales contract,INCOTERMS2000,passing of title of
goods to importer,Dispute settlement..
(08 Lectures)
UNIT III
Preparing for shipment-Packing of goods, liner shipping and tramp shipping service, chartering practices-voyage charter, time charter, bare
boat charter. Air freighting, quality inspection: ISO 9000
(07 Lectures)
UNIT IV
Procedure for claims-Procedure for claiming export incentives, duty drawback scheme, refund of central excise, duty exemption
scheme,ECGC
(08 Lectures)
Suggested Readings:
C Ramagopal
: Export Import Procedures, Documentation and LogisticsN Janardhan
Electronic Commerce, Indian Institute of Foreign Trade
Nabhi Publication
Ram Paras Central Excise Rules,
Francis Cherunilam ,
: Nabhis exporter Manual and documentation

: Export-what, where, How
: Business Environment
BBA (MS) 404

Introduction to E - Commerce
Course objective: It aims to familiarize students with the concepts of e-commerce.
Unit I
Frame Work for understanding e-business-Planning,Implementing and Controlling of e-business ;Introduction to e-commerce, issues in
implementing e-commerce , driving forces behind e-commerce ,e-commerce advantages to business&customers, e-commerce models -B2B,
B2C, C2C .
(07 Lectures)
Unit II
Electronic Data Interchange (EDI)-meaning,process of EDI,advantages, applications of EDI; Online Banking-Definition,financial
instruments,advantages; Mobile commerce-Definition,Applications, Advantages; Transaction security Introduction,security threats,defensive
measures; Firewall & Types.
(07 Lectures)
Unit III
Introduction to Internet-definition,www,ISPs; Supply Chain Management (SCM)-definition,elements,advantages.Customer Relationship
Management( CRM)-I ntroduction,areas,advantages,difference between E-CRM (Electronic Customer Relationship Management) and CRM
(10 Lectures)
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Unit IV
Traditional Commerce V/s E-commerce, E-payment system-process,technology; web-security-security threats,security protocols(SSL),digital
signatures
(06 Lectures)
Suggested Readings:
Ritendra Goyal
H. Albert Napier
Bharat Bhasker
: E Commerce
: E Commerce
: E Commerce
BBA(MS) 405
Research Methodology
Course objective: The course aims at providing knowledge and skills to understand the methods and techniques of research.
UNIT I
Introduction to RM; Meaning, Objectives, Categories of research, Features of good research studies, types of research studies, Scientific and
non scientific methods, Research methods & research methodology,process of research. Importance of Research in Management Decisions,
Defining Research Problems, Research design, Types of research design, research design in case of different research studies.
(07 Lectures)
UNIT II
Methods and techniques of data collection; Types of data collection .Methods used for collection of different data types. Sampling and
sampling distribution: importance of sampling, methods of sampling, sampling errors, Attitude measurement and Scales, Introduction to
attitude- various methods to measure attitude
(08 Lectures)
UNIT III
Data presentation, preparation and preliminary analysis, Concept, Sources and Types of Hypotheses; Formulation of Hypothesis; criteria of a
good hypothesis, types of research hypothesis, advantages of Hypothesis. Hypothesis Testing Procedure, Type I and II Error, Chi-square
test (Theoretical concepts & very simple numerical problems only)
(07 Lectures)
UNIT IV
Report writing and presentation, Writing and Formatting of reports, Essentials of a Good Research Report, Presenting your research reports
& tables, Graphical Presentation.
(08 Lectures)
Suggested Readings:
C.R Kothari
Dr. Kumar
: Research Methodology
: Research Methodology
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BBA(MS)406
Consumer behaviour
UnitIConsumer behaviour-meaning,nature,factors affecting consumer behaviour,consumer behaviour and marketing management-market
opportunity analysis,target market selection,marketing mix determination,consumers purchase process,consumer involvement
UnitIIModels of consumer behaviour-Economic model,Psychological model,Pavlovian learning model,input process and output model,Howard
Sheth model,Nicosia model,Industrial buying ,difference between IBB and CBB
UnitIIIInternal determinants of CB-Consumer perception-Perception process,perception and marketing strategy,consumer personality,characterstics

of a personality,self concept and its implications on marketing,attitude-definition,characterstics,functions,cognitive dissonance.
UnitIVExternal deteminants of CB-Culture,subculture and its importance,reference groups and its impact on CB,family buying influence,lifestyle and
its impact on CB,VALS
Suggested readingsConsumer behaviour-Dr.Matin Khan

Consumer Behaviour-Rajeev Kumra
Consumer behaviour and Advertising Management-Debraj Datta and Mahua dutta
BMS 501
Organizational Behavior
Unit I
Introduction to organizational behavior: nature, scope, challenges of organizational behavior, managing people and organization, organizational
behavior in global context. Organizational behavior model.
(07 Lectures)
Unit II
Work teams - concept and types. Team effectiveness. Team creation. Power-bases of power, contingency approach to power .Politics concept, causes and management, leadership-concept, styles, theories- Trait theory, charismatic leadership theory, behavioral theory
(08 Lectures)
Unit III
Organization theory - classical, neoclassical and modern. Organizational culture concept - impact, creating organization culture .Organizational
design-importance types of OD , consequences of poor OD
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(07 Lectures)
Unit IV
Organizational change-factors, planned change, resistance to change and overcoming resistance. Organization development- definition,
process of organizational development. Action research model. Organizational development interventions-sensitivity training and organizational
development
(08 Lectures)
Suggested readings:
Organizational behavior- Fred Luthans
Organizational behavior - Stephen Robins
Organizational behavior - L.M. Prasad
BMS-502
MANAGEMENT INFORMATION SYSTEM
Course Objective: The syllabus is designed to render students value added insights about the business application of Information Technology
for effective managerial decision making
Unit I
Definition of data ,information and information system, Dimensions of Information, Concept of system, information system and its
components, Meaning and concept of MIS, its characteristics, objectives, functions, Advantages , Limitation & Scope . MIS as a federation
of subsystems.
(07 Lectures)
Unit II
Basic features and functions of Operations Support System , Executive Information Systems, Expert System. Applications of Artificial
Intelligence(AI). Business Function Information Systems-Accounting Information System , Human Resource Information System, Marketing
Information system. Business Process Reengineering (BPR)
(08 Lectures)
Unit III
Developing MIS systems- System Development Life Cycle (SDLC): Investigation, Analysis, Design, Implementation, Testing, conversion &
Maintenance of Information System.
(07 Lectures)
Unit IV
Customer Relationship Management(CRM)-Meaning, components , phases, and significance of CRM, Enterprises Resources Planning
(ERP)-Concepts, features, structure and benefits of ERP, Decision support system (DSS)- its features, classification, components,
framework and role.
(08 Lectures)
Suggested Readings:
Sangitha Ray
CSV Murthy
: Management Information System

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Shahjahan & Priyadarshini

Laudon & Laudon
James A.O. Brian
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BMS 503
Operations Management
Course Objectives: The course aims to familiarize the students with the basic concepts of Operations and Production Management.
UNIT I
Introduction: Meaning, Nature and Scope of Production and Operation Management Objectives of Operation Management .Duties and
responsibilities of Operations Manager. Production function. Systems approach to Operation Management. Manufacturing Systems: Mass,
Batch, Job shop and Project .
(07 Lectures)
UNIT II
Plant Location: Nature, Factors considered in location, Methods of location analysis . Plant Layout: Objective of good layout, Factors
influencing layout and types of layout . Material Handling Equipment: Importance, Objective, Principles, Factors affecting selection equipment
and types of handling equipment
(08 Lectures)
UNIT III
Work Study: Method study and work measurement-Importance, Objectives, Application areas Steps in method study and techniques of
work measurement. Production Planning and Control: Role and Scope of PPC in Operations Management, Factors influencing production
planning and benefits of production control .
(08 Lectures)
UNIT IV
Inventory Management: Factors influencing and objectives of inventory management.Techniques of inventory management - ABC & EOQ
analysis , Quality Control- Quality Control Charts( p & np)
(07 Lectures)
Suggested Readings:
Aswathappa, K
Chunawalla, S.A. and Patel, D.R
Dewan, J.M and Sudharshan, KN
: Production Management
: Production an Operations Management
: Purchasing and Materials Management
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BMS 504
Advertising and Sales Promotion
Course objective: This paper aims to develop the impact if advertising on consumer and the sales promotion techniques
UNIT I
Definition , Nature & Evolution of advertising , socio-economic effects of advertising , its objectives , functions, role and importance of
advertising, criticism of advertising, Types of advertising .
(08 Lectures)
UNIT II
Advertising Copy- classification and elements ,
compensation, Planning advertising campaign
Evaluation of Advertising Effectiveness, Advertising Agency-function, selection and

(07 Lectures)
UNIT III
Advertising Budget- Objective, models and methods of Advertising budget, Advertising Appeal, Media-meaning, Media plan &strategy
development activities.Market analysis identifying target media.Types, merits &demerits of media selection.
(08 Lectures)
UNIT IV
Sales promotion- definition, characteristics, differences from advertising,factors affecting sales promotion, types-consumer promotions trade
promotions.
(07 Lectures)
Suggested Readings:
S.H.H. Khazmi & Satish K. Batra
: Advertising & Sales Promotion
Philip Kotler : Marketing Management
Devraj Dutta and Mahua Dutta : Advertising & Sales Promotion
BMS 505
Operations Research
COURSE OBJECTIVES: The basic objective of this course is to impart knowledge of different quantitative methods & operation research
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techniques used in business decisions and management.

COURSE OUTLINE
UNIT I
Operations Research-Introduction, advent ,scope of operations research, characteristics. Overview of various operation research techniques.
Phases and process of operations research .Models, classification of models and modeling in operations research.
(06 Lectures)
UNIT II
Decision theory introduction, structure of decision making problems, decision under uncertainty & decision under risk. Game theory
introduction, basic terminology, difference between pure strategy games & mixed strategy games, principle of dominance, solution of mixed
strategy games.
(08 Lectures)
UNIT III
Introduction, methodology of replacement decisions, replacement of items that deteriorate with time (with & without change in money
value).Network Analysis- Introduction, objectives & of network analysis & time estimate. Critical path method (CPM).
(09 Lectures)
UNIT IV
Introduction characteristics of elementary queuing systems, management aspects of queuing theory, patterns of arrival & departures. Single
channel service system with Poisson Arrivals & Poisson departure, Introduction, advantages & simple applications.
(07 Lectures)
Suggested Readings:
Kapoor, V.K.
: Operation Research
Sharma, J.K.
: Operation Research
Taha, Hamdy A. : Operation Research, an Introduction
Kothary, C.R.
: An Introduction to Operational Research
Gupta & Sharma : Operation Research
BMS 506
Retail Management
Unit I
Retailing-meaning, characterstics, scope, role, relevance. Retailing trends and problems in India. retail theories-wheel of retailing, natural
selection theory, retail accordion theory. retail organization structure.
(07 Lectures)
Unit II
Retail formats, Retail customer-characterstics, customer buying behavior(black box model) buying motives, buying roles, factors affecting
consumer decision making.
(08 Lectures)
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Unit III
Retail market segmentation, targeting positioning(STP),Relationship marketing, kinds of markets
(07 Lectures)
Unit IV
Retail location strategy-importance, types, factors affecting choice. Retail pricing strategy-types and factors affecting it. Retail space and
ambience management-elements of ambience and store layout
(08 Lectures)
Suggested reading
1. Retail management Chetan Bajaj,Rajnish Tuli ,Nidhi Srivastava
2.Retail management Swapna Pradhan
3.Retail management Arif sheikh,Kaneez Fatima
4.Retail management-Manit mishra B.B.mishra
BMS 601
Business Policy
Course objective: This subjects aims to provide conceptual and analytical skills to the students for accessing the environmental &
competitive opportunities along with fulfilling the objectives of concepts in knowledge, situations and relevant attitudes.
Unit I
Strategic Management- Concept of Strategy, Strategic Decision making, Levels of Strategy, Elements in Strategic Management
Process.Model of Strategic Management process.
Vision, Mission, Objective Setting, Business Definition, Summary Statement of
Strategy
(09 Lectures)
Unit II
Formulation of Strategy , Components of Environment and Environmental Analysis ,Organisational Appraisal-factors,methods & techniques ,
Analysis of Internal Capabilities using Different approach- SWOT analysis, ETOP , Value chain analysis ,BCG matrix,ANSOFF product
market grid.
(06 Lectures)
Unit III
Generic Business Strategies , Strategic alternatives for growth, stability, combination and integration strategies , process of strategic choice ,
Portfolio analysis
(07 Lectures)
Unit IV
Structural implementation , Behavioral implementation Strategic Leadership , Evaluation of strategies and control
(08 Lectures)
Suggested Reading:
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V.S.P.Rao
Azhar Kazmi
L.M.Prasad
Alfred, D.Chandler
P.K.Ghosh
: Business Policy
: Business Policy
: Business Policy and Strategy
: Strategy and Structure]
: Business Policy and Planning
BMS 602
Company Law
Course Objective: The objective of this course is to familiarize the students with the various laws and procedures pertaining to a company
and to make them understand the legal dimensions of company management and business.
UNIT I
Company-Definition, Kinds, Incorporation and Commencement of business, Memorandum of Association, Articles of Association, Doctrines
of Constructive Notice, Indoor Management & Ultra-Vires and their exceptions
(11 Lectures)
UNIT II
Prospectus: Definition and Legal requirements , Issue and allotment of shares , Calls Forfeiture, Surrender, Transfer and Transmission of
shares, Share Certificate and Share Warrant
(06 Lectures)
UNIT III
Company
Obligations.
Management
Directors,
Managers
and
Secretary
(06 lectures)
Appointment,
Rights
and
UNIT IV
Meetings and Proceedings Law relating to board meetings and company meetings.
Winding Up Compulsory , Voluntary and under Supervision of Court.
(07 Lectures)
Suggested Reading:
Avtar Singh
N. D. Kapoor
M.C. Kuchhal
Sherlekar
: Company Law
: Company Law
: Company Law
: Company Law and Secretarial Practice
BMS 603
Taxation Laws
Course objective: The objective of this course is to acquaint the students with the legal framework of taxation affecting business plans, profits
and liabilities
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Unit-1
Important Definitions-Assessment year, Previous year, Person, Assessee, Concept of Income, Agricultural Income, Exempted incomes,
Residential
status
and
Tax
Liability
(06Lectures)
Unit-2
Heads
of
income-Income
from
Salaries:Basic,Bonus,Commission,HRA,RFAPerks:Car(partly
personal
and
official
use)servant,gardener,watchman,cook,Gratuity,pension,leave encashment.Income from House Property, Profits and gains of a business or
professioneoretical aspect only.
(08Lectures)
Unit-3
Capital Gains: Exemptions u/s54, 54B, 54D, 54EC, 54F, Income from other sources, Individual Assessment: Deduction u/s
80C,80CCC,80CCD,,80D,80DD,80DDB,80E,80G,80U, Computation of Total Income
(08Lectures)
Unit-4
Set off and carry forward of losses, clubbing of income, Income tax authorities, types of assessment.
(08Lectures)
Suggested Readings:
G.K Ahuja and Ravi Gupta
Singhania
H.C Mehrotra
: Systematic approach to Income Tax

: Income Tax law and Accounts
: Income Tax
BMS 604
SUPPLY CHAIN MANAGEMENT
OBJECTIVES: To impart knowledge about the emerging trends of management concepts, and to provide knowledge about the significance
of the integration of information technology as the platform for the application of various management concepts
UNIT 1: Supply Change Management: Meaning and Definition components/Participants of SC-concept of SCM-Objectives of SCM Factors driving the evolution of SCM-Objectives of SCM
- supply chain planning.
UNIT 2: SCM process: Customer relationship management-Customer service management, Demand management, Customer order
fulfillment. Purchasing and Vendor management-Sourcing decisions ,trends in strategic sourcing,vendor selection,evaluation and rating.
UNIT 3: Logistics Management: Meaning and definition-significance of logistics-business logistics-concepts of logistics managementobjectives of logistics management - elements of logistics management-logistic management v/s supply chain management-integrated logisticsoperating of objectives of integrated logistics.
UNIT 4: Total Quality Management: Quality - Meaning and Definition-Quality education-Efficiency v/s Effectiveness-Drivers of
quality,Objectives of QM,Principles of QM.Total Quality Management: Evolution, Definition-Preparing for TQM-Stages in TQM
implementation.
Suggested Readings:
Supply Chain Management - Sunil Chapra and Peter Meindi
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Essentials of Supply Chain Management - Dr. R.P. Mohanty & Dr. S.G. Deshmukh
Supply Chain Management- K.Shridhara Bhat
BMS 605
Mathematical Modelling
Course Objectives: The basic objective of this course is to impart knowledge of Mathematical Modeling techniques to be used for business
decisions to be used for business decisions management.
UNIT I
Need, basic outlines techniques of mathematical modeling .Mathematical modeling through geometry, algebra, trigonometry& calculus.
Limitations of mathematical modeling techniques
(05 Lectures)
UNIT II
Linear Programming: introduction, formulation & solution of simple linear programming problems through graphical simplex method. .Concept
of duality in linear programming
& economic interpretation of dual problems.
(10 Lectures)
UNIT III
Transportation Problem : Introduction &mathematical modeling of transportation problems &its solution through north-west corner rule, least
cost method, Vogels method and stepping stone method .Problem of degeneracy in transportation problems.
(08 Lectures)
UNIT IV
Assignment problem: Introduction & mathematical models for assignment. Hungarian method of assignment problem , special cases in
assignment problems, maximization case in assignment problems ,multiple optimum solutions, unbalanced assignment problem, prohibited
assignments
(07 Lectures)
Suggested Reading:
V.K Kapoor
J.K. Sharma
C.R Kothary
: Operations Research
: Operations Research
: An Introduction to Operation Research
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BMS 606
Project Management
Course objective: To provide opportunity to the students to conceive, formulate and prepare a project with practical orientation.
UNIT I
Generation and Screening of project idea, Preliminary screening, project rating index , Entrepreneurial skills, Market and demand analysis,,
Collection of Primary & Secondary information, Demand forecasting, market planning.
(07 Lectures)
UNIT II
Technical Analysis, Manufacturing process/technology , Material inputs & utilities, Product Mix, Plant Capacity, Location & Site, Machinery
& Equipment, Structures & Civil Work, Environmental aspects, Project Charts & Layouts, Project Time Lines
(08 Lectures)
UNIT III
Cost of projects & financing, Means of financing Estimates of Sales and Production, Cost of Production, Working capital requirement and
financing, Project appraisal criteria-NPV, Payback Period, IRR
(07 Lectures)
UNIT IV
Project Implementation-Forms of Project organization, Project control & control charts, Human aspects of project management, prerequisites
for a successful project implementation, Introduction to project networks &determination of critical path Preparation of comprehensive
project report.
(08 Lectures)
Suggested Readings:
Prasanna Chandra
Vasant Desai
: Project Management
: Project Management
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Basic concepts and demand analysis

Theory of Factor Pricing

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BBA (MS) 304

: Human Resource Management

R.P . Rustagi : Financial Management

Ravi M. Kishore: Financial Management

BBA (MS) 402

: Principles of Mercantile Law

: Nabhis exporter Manual and documentation

BBA (MS) 404

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UnitIIIInternal determinants of CB-Consumer perception-Perception process,perception and marketing strategy,consumer personality,characterstics

Suggested readingsConsumer behaviour-Dr.Matin Khan

: Management Information System

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Shahjahan & Priyadarshini

: Management Information System

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Evaluation of Advertising Effectiveness, Advertising Agency-function, selection and

techniques used in business decisions and management.

: Systematic approach to Income Tax

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