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PROJECT REPORT

ON
To study the Indian packaged water industry with focus
on
BISLERI
Submitted To: -

Submitted By:

Gori

Nihal Khokale

Reader

03421401714
BBA 3rd sem

Submitted in partial fulfillment of requirement of Bachelor of


Business Administration (B.B.A) General

BBA 3rd Semester (Evening) (Section-A)


Batch 2014-2017

ACKNOWLEDGEMENT
First of all I am deeply indebted to Department of Management, Jims
Vasant Kunj , New Delhi for allowing me to complete my research
study on BISLERI.
It gives me immense pleasure to express my heartfelt gratitude to my
respected guide Ms. Gouri (Assistant Professor) for providing me
articulate guidance and ceaseless encouragement throughout study. I
shall be failing in my duty if I do not acknowledge the contribution of
my family for their constructive cooperation.

CERTIFICATE
This is to certify that the research work entitled BISLERI has been
undertaken by Mr. Nihal Khokale under my supervision in the partial
fulfillment of requirement of the graduate course (BBA). The research
work is candidates original work & this project report has not been
submitted to any other university for any course.
This is also certified that Mr. Nihal Khokale is the student of
BBA 2nd year in Jims Vasant Kunj (Affiliated to GGSIPU University).

CONTENTS
OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
INTRODUCTION
MARKET SHARE
COMPANY PROFILE OF BISLERI
BOTTLED WATER ANALYSIS
WHY BISLERI?
EXCERPTS
THE JOURNEY TILL NOW
VISION AND MISSION

CURRENT PLAYERS
SWOT ANALYSIS
ANALYSIS AND INTERPRETATION
RECOMMENDATION AND SUGGESTION
CONCLUSION
ANNEXURE
BIBLIOGRAPHY

OBJECTIVE OF THE STUDY:


To learn about the domestic packaged drinking water market, its
market distribution and Brand Bisleri in detail.
To find about consumers and retailers brand preference
To see whether there is a threat to the mineral water market from
water purifiers and soft drinks.
Whether the people of Delhi & its NCR and happy, paying for
water.
Whether the people of Delhi & its NCR are getting health
conscious.
To find the retailers view on the mineral water market and to
assess the future prospect of the market.
To find the potential of Mineral water market in Delhi & its NCR.

RESEARCH METHODOLOGY:
Starting a research project needs a basic preparation regarding the issues related
to the topic selected. For this one needs to do some deskwork. Deskwork
includes:
1. Determining the basic objectives of the study undertaken.
2. Collection of secondary data related to the topic from Internet, magazines &
newspapers.
3. Study the market, which one wants to cover.
4. Analyze the objective on the basis of information collected by secondary
data.
5. All the above activities at the initial stage of the project must be completed
& then the main part follows.

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