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ICICI BANK

ICICI Bank Limited (NYSE:IBN) About ICICI Bank: ICICI Bank Ltd (NYSE:IBN) is India's
largest private sector bank and the second largest bank in the country with consolidated total
assets of over US$ 100 billion as of March 31, 2010. ICICI Banks subsidiaries include Indias
leading private sector insurance companies and among its largest securities brokerage firms,
mutual funds and private equity firms. ICICI Banks presence currently spans 19 countries,
including India.

PRUDENTIAL PLC

Established in London in 1848, Prudential plc is an international retail financial services group
with significant operations in Asia, the US and the UK serving around 25 million customers,
policyholder and unit holders worldwide. The company has 290 billion of assets under
management and it is one of the best capitalized insurers in the world with an Insurance Groups
Directive (IGD) capital surplus estimated at 3.4 billion (at 31 December 2009). Prudential is a
leading life insurer in Asia with a presence in 12 markets and have the top three positions in
seven key locations of Hong Kong, India, Indonesia, Malaysia, Singapore, the Philippines and
Vietnam.

ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier
financial powerhouse, and prudential plc, a leading international financial services group
headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector
insurance companies to begin operations in December 2000 after receiving approval from
Insurance Regulatory Development Authority (IRDA).

ICICI Prudential Life's capital stands at Rs.4,780 corers (as of March 31, 2010) with ICICI Bank
and Prudential plc holding 74% and 26% stake respectively. For the period April 1, 2009 to
March 31, 2010, the company has garnered total premium of Rs 16,532 corers and has
underwritten over 10 million policies since inception. The company has assets held over
Rs.57,000 corers as on March 31, 2010.

For the past nine years, ICICI Prudential Life has retained its leadership position in the life
insurance industry with a wide range of flexible products that meet the needs of the Indian
customer at every step in life.

DISTRIBUTION

ICICI Prudential Life has one of the largest distribution networks amongst private life insurers in
India. It has a strong presence across India with over 1,900 branches (including 1,074 microoffices) and an advisor base of over 210,000 (as on March 31, 2010).

The company has 7 bancassurance partners having tie-ups with ICICI Bank, Ratanagiri District
Central Co-op Bank, Ballia Kshetriya Co-operative Bank, Renuka Nagrik Sahakari Bank,
Bhandara Urban Co-operative Bank, Balasinor Nagarik Sahakari Bank Limited, Arvind Co-op
Bank.

COMPANYS VISION AND VALUES


Our Vision

To be the dominant Life, Health and Pensions player built on trust by world-class people and
service.

This we hope to achieve by:

Understanding the needs of customers and offering them superior products and service

Leveraging technology to service customers quickly, efficiently and conveniently

Developing and implementing superior risk management and investment strategies to


offer sustainable and stable returns to our policyholders

Providing an enabling environment to foster growth and learning for our employees

And above all, building transparency in all our dealings

The success of the company will be founded in its unflinching commitment to 5 core values -Integrity, Customer First, Boundaryless, Ownership and Passion. Each of the values describes
what the company stands for, the qualities of our people and the way we work.

We do believe that we are on the threshold of an exciting new opportunity, where we can play a
significant role in redefining and reshaping the sector. Given the quality of our parentage and the
commitment of our team, there are no limits to our growth.
Our Values
Every member of the ICICI Prudential team is committed to 5 core values:

Integrity,

Customer First,

Boundaryless,

Ownership, and

Passion.

These values shine forth in all we do, and have become the keystones of our success.

THE ICICI PRUDENTIAL EDGE


The ICICI Prudential edge comes from our commitment to our customers, in all that we do - be it
product development, distribution, the sales process or servicing. Here's a peek into what makes
us leaders.

1. Our products have been developed after a clear and thorough understanding of customers'
needs. It is this research that helps us develop Education plans that offer the ideal way to truly
guarantee your child's education, Retirement solutions that are a hedge against inflation and yet
promise a fixed income after you retire, or Health insurance that arms you with the funds you
might need to recover from a dreaded disease.

2. Having the right products is the first step, but it's equally important to ensure that our
customers can access them easily and quickly. To this end, ICICI Prudential has an advisor base
across the length and breadth of the country, and also partners with leading banks, corporate
agents and brokers to distribute our products.

3. Robust risk management and underwriting practices form the core of our business. With clear
guidelines in place, we ensure equitable costing of risks, and thereby ensure a smooth and hasslefree claims process.

4. Entrusted with helping our customers meet their long-term goals, we adopt an investment
philosophy that aims to achieve risk adjusted returns over the long-term.

5. Last but definitely not the least, our team is given the opportunity to learn and grow, every day
in a multitude of ways. We believe this keeps them engaged and enthusiastic, so that they can
deliver on our promise to cover you, at every step in life.

BRIEF PROFILE OF THE BOARD OF DIRECTORS


The ICICI Prudential Life Insurance Company Limited Board comprises reputed people from the
finance industry both from India and abroad.

Ms. Chanda D. Kochhar, Chairperson


Mr. N. S. Kannan, Director

Mr. K. Ramkumar, Director


Mr. Barry Stowe, Director
Mr. Adrian OConnor, Director
Mr. Keki Dadiseth, Independent Director
Prof. Marti G. Subrahmanyam, Independent Director
Ms. Rama Bijapurkar, Independent Director
Mr. Vinod Kumar Dhall, Independent Director

MANAGEMENT TEAM
The ICICI Prudential Life Insurance Company Limited Management team comprises reputed
people from the finance industry both from India and abroad.

Dr. Avijit Chatterjee


Appointed Actuary
ICICI Prudential Life Insurance Company Limited

Avijit Chatterjee is Appointed Actuary of ICICI Prudential Life Insurance where he has overall
responsibility for statutory reporting, risk appetite, pricing, valuation, reinsurance, etc. In
addition to his role as Chief Actuary, Avijit will also be responsible for the entire Risk framework
for the company along with internal audit and legal departments. He has been with the company
since September 2007.

Prior to joining ICICI Prudential Life, Avijit spent 15 years in various positions in one of UK's
leading life insurance company. His areas of work included group-wide capital management,

product supervision, management of the group actuarial team and providing actuarial input on all
material transactions conducted by group entities.

Avijit holds a Ph.D. in pure mathematics is a Fellow of the Faculty of Actuaries (FFA) in
Scotland and is also a Fellow of the Institute of Actuaries of India (FIAI).

Mr. Puneet Nanda


Executive Vice President
ICICI Prudential Life Insurance Company Limited

Mr. Puneet Nanda is Executive Vice President at ICICI Prudential Life Insurance Company. He
looks after the Corporate Center which includes Investment Management, Human Resources,
Finance and Accounts, Compliance, Investor/analyst relationship, Business Intelligence and
Corporate Strategy, Product Development, Corporate Communications and Sales Strategy.

Mr. Nanda has been with the company since inception and was the Chief Investment Officer
responsible for the setting up and managing the investment function prior to getting elevated to
his current role.
Prior to joining ICICI Prudential, Mr. Nanda has worked with a leading investment bank and an
international financial services company.

Mr. Nanda is an engineer by qualification and has also completed his Post Graduate Diploma in
Management from the Indian Institute of Management, Lucknow in 1994.

AWARDS & RECOGNITIONS

India's Most Customer Responsive Insurance Company. AGC Networks - Economic


Times, Customer Responsiveness Awards, 2010.

The International Council of Customer Service Organizations (ICCSO) recently awarded


ICICI Prudential Life the International Service Excellence Awards 2009 in the categories
of Customer Charter Winner, Service Excellence in Large Business Highly
Commended and Customer Service Leader awarded to Ms. Priya Nayak, VP-Service
Quality.

ICICI Prudential Life Insurance has won the first runner up award for the Best Defect
Elimination in Service & Transaction category at Asian Six Sigma Excellence Summit
2009.

ICICI Pru Life ranked as the Most Trusted Pvt Life Insurance brand in the Brand Equity
"Most Trusted Brands 2009" survey.

ICICI Prudential Life won a Gold award for AboutULIPS.com and Health Saver
campaign, Innovation award for www.taxguru08-09.com and a silver award for its
Insurance yoga campaign at the ICICI Group Marketing Excellence award.

Confederation of Indian Industry (CII) - Western Region recently awarded ICICI


Prudential Life a 'Commendation for Strong Commitment to HR Excellence 2008' at the
CII HR Summit 2008.

ICICI Prudential Life Insurance was awarded with the coveted 'ICAI Award for
Excellence in Financial Reporting' by the Institute of Chartered Accountants of India
(ICAI) for the financial year ended March 31, 2008.

ICICI Prudential Life was awarded the Life Insurance Company of the Year at the12th
Asia Insurance Industry Awards 2008.

ICICI Prudential Life was awarded with two Bronze Effie's in the services category for
its corporate campaign and Retirement Number campaign.

ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up at the
Outlook Money & NDTV Profit Awards 2008.

ICICI Prudential Life was awarded the SAP ACE 2008 Best Business Objects Award for
its IT practices.

ICICI Prudential Life won the Award for Brand Excellence in the Banking and Financial
services category at the Asia Brand Congress 2008

ICICI Prudential Life won the UK Trade & Investment India Business Awards 2008 in
the Business Partnership Award-Large Company category

ICICI Prudential Life won the ICICI Group Marketing Excellence Award 2008 in three
key categories for its marketing initiatives

ICICI Prudential Life was awarded the Indys Award for Excellence in Mass
Communication in the category of Most Creative Advertisement-Television

India's Most Customer Responsive Insurance Company. Avaya Global Connect Economic Times. Customer Responsiveness Awards, 2007

ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up at the
Outlook Money & NDTV Profit Awards 2007

ICICI Prudential Lifes, retirement solutions campaign for the year 2006-07 was awarded
the Bronze Effy trophy in the services category. It also won the Brand Equity Bravery
Award 2007, instituted by Ad club.

ICICI Prudential Lifes website, www.iciciprulife.com was awarded the best website
among private life insurers at the Web 18 and Frost & Sullivan Genius of the Web Awards
2007 for commendable work in the online.

Innovation Award for launching Diabetes Care Prudence Award 2006. People Award for
excellence in training and people development - Prudence Award 2006

India's Most Customer Responsive Insurance Company. Avaya Global Connect Economic Times. Customer Responsiveness Awards

Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of Most
Trusted Brands 2003, 2004 and 2005

Prudence Customer Centricity Award 2004 & 2005. Prudential Corporation Asia

Best Life Insurer 2003. Outlook Money Awards 2003 & 2004

IMM Award for Excellence. Institute of Marketing & Management

Organization with Innovative HR Practices Indira Group of Institutes

Superbrand 2003-04

Organization with Innovative HR Practices Asia-Pacific H R Congress Awards for HR


Excellence

Silver Effie for Effectiveness of the Retire from Work not life advertising campaign
Effies 2003

RECOGNITIONS

ICICI Prudential Life was recognized as the most trusted brand amongst private life
insurers in the Economic Times-Most Trusted Brand survey 2008.

IMM Award for Excellence. Institute of Marketing & Management

Organization with Innovative HR Practices. Indira Group of Institutes

Organization with Innovative HR Practices. Asia-Pacific H R Congress Awards for HR


Excellence

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