Economy Group Assignment

Tune Hotels is a limited service hotel chain that provides "5 Star Beds at 1 Star Prices". We provide
high quality, affordably priced accommodation with primary focus on the basic essentials: 5 star
comfortable beds, power showers, hotels located in central and convenient areas, a clean
environment and 24 hour security. Currently, we are located across major countries within Southeast
Asia and the United Kingdom, with new hotels opening in areas such as Australia, China and India.
Similar to the demand based, consumer friendly business model used by AirAsia Asia's leading and
largest low cost carrier we employ a web-based online booking system, encouraging guests to plan
ahead and book early to enjoy significantly lower room rates and the flexibility of customizing their
accommodation amenities during their stay. Guests can book rooms at prices starting from US$3.00
(or even lower during promotion periods) directly through our website www.tunehotels.com.

Tune Talk is the youngest Mobile Virtual Network Operator (MVNO) in Malaysia, in partnership with
Celcom (Malaysia) Berhad. We meet consumers' demand for a simple, value-for-money product with
easy accessibility and wide network coverage. Customers can enjoy super low calling rates at the
lowest flat rate nationwide of 22 sen to all numbers, low SMS rates of 5 sen per sms and the lowest
IDD rates in Malaysia. Customer benefits include a chance to win AirAsia flight vouchers, free
insurance from ETIQA, and changing your mobile numbers anytime without any hassle.

In 2001, Dato' Sri Tony Fernandes founded Tune Air Sdn Bhd with Dato'
Kamarudin Meranun, with a vision to liberalize air travel at affordable
fares. They bought the ailing airline for RM1 (US$0.25) and turned a 2
aircraft operation into the largest low cost carrier in Asia. Today, AirAsia
and AirAsia X are the success stories born from one dream and the
founders faith in seeing their vision through.

AirAsia is Asia's leading and largest low cost carrier. The airline has carried
more than 110 million passengers since 2001 and operates ASEAN's most
extensive air network. AirAsia currently operates more than 100 routes to
over 60 destinations, with 400 flights daily from hubs located in Malaysia,
Thailand and Indonesia. As of February 2010, AirAsia operates a fleet of 72
aircraft and is one of Airbus largest customers, with an order for 175
A320s.

In 2007, AirAsia X commenced operations as the world's first low-cost,

long-haul carrier. The airline is an affiliate of AirAsia and focuses on high
frequency, point-to-point services to long-haul destinations from Malaysia.
AirAsia X offers passengers both comfortable economy class seats and lie
flat beds in its premium offering.
The carrier currently flies to destinations in China, Taiwan, Australia, India
and the UK. The AirAsia X fleet comprise of A330 and A340 aircraft. AirAsia
X was also one of the launch customers for the revolutionary A350.

Tune Money is a universal financial services company offering affordable prepaid and loyalty cards as
well as life and general insurance products. It has been developed to cater to the financial needs of
valueseeking consumers with payment, loyalty and insurance products at affordable prices. Tune
Money has been operating since 2007 and together with sister companies Tune Talk and Tune Hotels
are creating a digital lifestyle community.

Caterham F1 Team began life in September 2009 when Tony Fernandes and his fellow shareholders
Kamarudin Meranun and SM Nasarudin, along with Chief Technical Officer Mike Gascoyne, were given
the news that their application to enter the 2010 FIA Formula One World Championship had been
accepted. They immediately set about making preparations for the forthcoming season, which meant
designing and building not only a race car but a whole Formula One team. Just five months later
drivers Heikki Kovalainen and Jarno Trulli joined the teams senior management for the launch of the
T127 in its iconic green and yellow livery at a glittering ceremony in London.
One month later, Lotus Racing the name the team competed under in 2010 took to the track for
the first practice session of the season opening Bahrain Grand Prix with the whole team drawing
plaudits from around the world for the astonishing accomplishment of creating a Formula One team
from nothing in just six months. Over the following 10 months the team consistently led the battle of
the new teams, finally achieving their 2010 goal of finishing tenth in the championship at the Abu
Dhabi Grand Prix. In 2011, this time under the Team Lotus name, the team moved away from their
new team rivals and closer to the established midfield teams, fighting for race finishes with many
famous F1 names and again ending the season in tenth place, securing their position in the F1
fraternity for many years to come.
For 2012 Caterham F1 Team will be aiming to move another step towards the midfield pack and will
be winning the hearts and minds of F1 fans around the world as they bring their new, fresh approach
to the FIA Formula One World Championship.
Rev it up at www.caterhamf1.com
Find us on:

The AirAsia ASEAN Basketball League (ABL) was founded by Tune Sport and is the first international
professional basketball league in Southeast Asia.
The ABL is supported by the South East Asian Basketball Association (SEABA) and the International
Basketball Federation (FIBA), with team participation from Brunei, Indonesia, Malaysia, Philippines,
Singapore and Thailand.

Within Low Cost Carrier Terminal area, near Pos Malaysia

7 minutes walk to Departure Hall, LCCT

10 minutes to Sepang F1 Circuit

Regular bus services to Low Cost Carrier Terminal, Kuala Lumpur

International Airport and direct to Kuala Lumpur

3-hour 'Refresher Package' short stay option available between

9:00am - 6:00pm*. (subject to room availability via enquiries at
Front Desk only.)

Introduction
Tune Group Sdn Bhd, through its subsidiaries, engages in airline, hotel, telecommunication,
financial services, sports, and media and creative industries primarily in Malaysia. The
company operates an airline carrier that provides passenger transportation services to
various destinations worldwide from hubs located in Malaysia, Thailand, and Indonesia;
operates a chain of hotels in Malaysia, Indonesia, Thailand, the Philippines, and the United
Kingdom; and operates a mobile virtual network that provides mobile calling and SMS
services in Malaysia. It also offers prepaid and loyalty cards, and life and general insurance
products to consumers; owns a Formula One racing team and operates a professional
basketball league; and engages in promoting local and international talent through concerts,
movie productions, and event management. Tune Group Sdn Bhd is based in Petaling Jaya,
Malaysia.

Tune Group Sdn Bhd is a leisure and entertainment corporation founded

by Malaysian entrepreneurs Tony Fernandes and Kamarudin Meranun. With big ambitions
for Asia, the Tune Group's company mission is affordability and accessibility for all. [1][2] Its
subsidiaries include a budget airline Air Asia, the Formula One team, Caterham F1 Team,
[3]
and the Premier League club QPR.[4] The Tune Group is also the official shirt sponsor
of The Football Association match officials.

Founded by Dato Seri Tony Fernandes and Dato Kamarudin Meranun, the Tune family of companies
share the same passion for great ideas and delivering services at prices everyone can afford. We have
fun coming up with great ideas for fun products and services that can change lives everywhere.
There are an estimated 600 million people in the ASEAN region. Recent rapid economic growth has led
to a widening disparity between the served and underserved, with many priced out from essential
services such as travel and lodging. This presents tremendous growth opportunities for the Tune Group
as more and more Internet savvy consumers seek convenient, affordable, and above all, value-formoney services. We seek to innovate and revolutionize the way services are made available and have
employed efficient Web-based technologies to reach and engage our customers.
Besides filling the ASEAN skies with our red Airbuses, we are excited to present a unique lifestyle
offering ranging from value hotel stays, personal finance solutions and affordable prepaid mobile
services. We have also produced award winning motion pictures and have introduced Malaysia's first
Formula 1 motorsports entry Lotus Racing. Our success lies in constantly finding better ways to
provide quality services at a value for money price-point to a market which is often overlooked. In
essence, this defines the Tune brand and what we do.

Fernandes and Meranun are the team behind Asias leading and largest low-cost carrier AirAsia. As
Group CEO and Deputy Group CEO respectively, they built the once ailing carrier from just 2 aircraft
when they acquired it in 2001, to a fleet of over 100 Airbus planes today.
Tune Group was established in 2007 with the aim of breaking down affordability barriers in various
aspects of daily life via Tune Hotels, Tune Talk and Tune Money. Tune Groups portfolio today also

includes the automotive technology company Caterham Group and the English Premier League team
Queens Park Rangers (QPR).
Tune Group was founded by Tan Sri Tony Fernandes and Dato Kamarudin
Meranun. Tune Group seeks to innovate and revolutionize the way services are made available and has
employed efficient web-based technologies to reach and engage its customers, presenting a unique
lifestyle offering ranging from value hotel stays, personal finance solutions and affordable prepaid
mobile services.

AirAsia X is a long-haul, budget airline based in Malaysia. The airline is operated by AirAsia
X Berhad (previously known as FlyAsianXpress Sdn. Bhd.).[2] It commenced operations on 2
November 2007. Its first service flew from Kuala Lumpur International Airport, Malaysia,
to Gold Coast Airportin Australia. AirAsia X flies to destinations within Asia and Oceania. The
airline operates a fleet of 13 aircraft and has placed orders for more.
AirAsia X is the medium and long-haul operation of the brand AirAsia, which is Asia's
largest low-cost carrier. The franchise is able to keep costs down by using a common
ticketing system, aircraft livery, employee uniforms, and management style.[3] AirAsia X is also
affiliated with Virgin Group[4] and Air Canada.
Contents
[hide]

1 History
1.1 FlyAsianXpress

2 Shareholders

3 Destinations
3.1 Future expansion

4 Fleet

5 See also

6 References

7 External links

History[edit]
On 17 May 2007, Tony Fernandes announced plans to commence flights from Malaysia to
Australia. Fernandes said he would be avoiding Sydney Airport due to its high fees. Instead
the airline would concentrate on cheaper alternatives such as Melbourne's Avalon
Airport, Williamtown Airport in Newcastle, and Adelaide Airport. Sustained fares were

predicted to be around MYR 800 (A$285) for a return fare, plus taxes.[5] Interest was also
expressed in using Gold Coast Airport as another Australian destination.[6]
Several major developments were announced on 10 August 2007. AirAsia X announced its
first route from Kuala Lumpur to the Gold Coast. One way fares for this route have been
touted to begin at MYR 50 (A$17) excluding taxes and charges, with average return prices to
be approximately MYR1,800 (A$598), inclusive of taxes and charges. [7]

An AirAsia X Airbus A330-300 taxiing atMelbourne Airport

The airline also announced that Sir Richard Branson of the Virgin Group, will take a 20%
share in the airline to help kick-start its long haul operations and to finance its aircraft
purchases.[8][9] Branson also forecast a strong possibility of future, formal links between Virgin
Blue and AirAsia X, including codeshare agreements and Loyalty programs.[10][11]
The first AirAsia X aircraft arrived at Kuala Lumpur International Airport on 15 September
2007. It was named "Semangat Sir Freddie" (English: "Spirit of Sir Freddie") after the pioneer
and founder of the low cost model; the late, Sir Freddie Laker of Skytrain.[12]

FlyAsianXpress[edit]
FlyAsianXpress (FAX) was an airline based in Sarawak, Malaysia. It operated services on
some of the smaller routes dropped by national carrierMalaysia Airlines. Its routes have since
been taken over by MASwings.
FAX was privately owned by Kamarudin Meranun, Raja Razali, Raja Azmi and Tony
Fernandes. The airline was subcontracted by AirAsia to operate several domestic services
following the withdrawal of Malaysia Airlines from rural air service routes within East Malaysia.
Its maiden flight was on 1 August 2006, despite being delayed for 50 minutes by bad weather.
[13]
FAX was not a low cost carrier,[14] but it incorporated some of AirAsias practices in order to
reduce cost. Namely; internet and phone bookings, as well as ticketless check-in systems.
Within days of operation it was subject to a flood of criticisms from commuters, civil servants,
and people working in the tourism industry. Critics argued that the new turboprop service
provided by FAX should not be more expensive than the rural air service previously operated
by Malaysia Airlines, as FAX was subsidised by the Malaysian Government. As well as cost,
the airline was criticized for poor service, such as sudden flight cancellations without notice.
[15]
The CEO of Sarawak Tourism Board also stated that disruptions to cargo supply flights to
the interior, caused tourists to take their own food rations, rather than rely upon the air cargo
supplies of food and fuel.[16] FAX released a new flight timetable citing the sudden need for
heavy maintenance on itsFokker 50 fleet as the trigger for severe disruption to its schedules.

XCITE, In-flight Personal Televisionon board AirAsia X aircraft.

On 11 April 2007, Tony Fernandes, CEO of the parent company of FAX (AirAsia), publicized
details of a handover offer of FAX's rural routes, to Firefly, a subsidiary airline of Malaysia
Airlines. He described it as "the logical thing to do", as Firefly can be the only national
company operating turboprop aircraft.[17] On 26 April 2007, the government announced
Malaysia Airlines would take over the operation of rural air services from FAX, and gave
assurance that any financial loss will be born by the government. [18] Malaysia Airlines
announced the take over of FAX destinations beginning on 1 October 2007. Malaysia Airlines
would operate these routes through a new subsidiary, MASwings.
With FAX rural air services replaced by MASwings, the corporate name was changed from
FlyAsianXpress Sdn. Bhd. to AirAsia X Sdn. Bhd.[19] with this, the airlines focus switched to a
new market. Namely, low cost, long haul flights.

AirAsia continues to dominate the aviation industry being named the Worlds Leading Low Cost
Airline at the prestigious World Travel Awards 2013 held in Doha, Qatar.
The World Travel Awards, also hailed as the Oscars of the travel industry recognizes companies,
organizations and brands that push the boundaries of industry excellence. AirAsia emerged as
winner in the Worlds Leading Low Cost Airline category, receiving the highest votes from travel
professionals from around the globe, surpassing other nominees in the category, namely Air
Arabia, Air Berlin, easyJet, JetBlue Airways, Precision Air and Southwest Airlines.
Dato Aziz Bakar, Director of AirAsia Berhad represented the AirAsia Group at the award ceremony
to receive this prestigious award.
Datuk Kamarudin Meranun, Executive Chairman and Co-Founder of AirAsia said, This recognition
is a testament towards the strong brand that AirAsia has built. From a Malaysian start-up, we are
now an international brand synonymous with low-cost travel, with innovation as our key driver. It is
a great honour to win this award, as this places brand Malaysia on a great pedestal so that we
can achieve our mission to develop the country into a major aviation hub like Dubai.
AirAsia is turning 12 in a few days, and it has been a great journey and every time we receive an
internationally-acclaimed award or recognition, it makes me proud that our passion knows no
bounds and that a Malaysian-grown dream can turn into a world-class airline. As a home grown
airline, we feel responsible to propel our nations aviation industry further, and we would need the
support of our government and Malaysians alike to achieve that, added Kamarudin.
AirAsia has also been named the Worlds Best Low Cost Airline by Skytrax for five consecutive
years from 2009 2013.
The airline, which has operations in Malaysia, Thailand, Indonesia and the Philippines has flown

over 202 million guests in less than 12 years of operations, through its extensive route network
that spans across 87 destinations throughout 22 countries.