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RETAILING
Retailing includes all the activities involved in selling goods or services directly to final
consumers for personal, non-business use. A retailer or retail store is any business
enterprise whose sales volume comes primarily from retailing. Any organization selling
to the final- whether it is manufacturer, wholesaler, or retailer- is doing retailing. It does
not matter how the goods or services are sold (by person, mail, telephone, vending
machine, or internet) or where they are sold (in the store, on the street, or in consumer's
home).
Retailing is a trading activity directly activity directly related to the sale of goods of
services to the ultimate consumer for personal, non-business use. A retailer is the last
middleman in the machinery of distribution and he is responsible to satisfy recurrent
wants of consumers, Retail trade is selling of varied goods in small quantities to the final
consumer. There are three distinguishing feature of retail trade. The retailer deals in small
quantities and his business is usually local in character. Secondly retail trade always
shows tendency towards variety as it has to satisfy innumerable wants of consumers. A
specialized retail shop is an exception. Thirdly a retailer, by predating near about the
residential areas of consumer, sells his wares directly to consumers. Manufactured goods
are worthless until they pass acid-test of retail distributions. The retailer alone can offer
safe and reliable goods to consumers.
Levels of Service:
The wheel-of-retailing hypothesis explains one reason that new store types emerge.
Conventional retail stores typically increase their services and raise their prices to cover
the costs. These higher costs provide an opportunity for new store forms to offer lower
prices and less service. New store types meet widely different consumer preferences for
service levels and specific services.
Retailers can position themselves as offering one of four levels of service:
1. Self-service: Self-service is the cornerstone of all discount operations, Many
customers are willing to carry out their own locale-compare -select process to
save money.
2. Self -selection: Customers find their own goods, although they can ask for
assistance.
3. Limited service: These retailers carry more shopping goods, and customers need
more information and assistance. The stores also offer services (such as credit and
merchandise-return privileges).
4. Full services: Salespeople are ready to assist in every phase of the locatecompare-select process. Customers who like to be waited on prefer this type of
store. The high staffing cost, along with the higher proportion of specialty goods
and slower-moving items and the many service, results in high-cost retailing.
Trends in Retailing
1. New retail forms and combinations, some supermarkets include bank branches,
Bookstores feature coffee shops. Gas stations include food stores.
2. Growth of intertype competition, different types of stores-discount stores, catalogue
showrooms, department stores-all compete for the same consumers by carrying the same
type of merchandise.
3. Growth of giant retailers. Through their superior information systems, logistical systems,
and buying power, giant retailers are able to deliver good service and immense volumes
of product at appealing prices to masses of consumers.
establishments that provide a place for people to congregate, such as coffee houses, tea
shops, juice bars, book-shops, etc.
INDIAN SCENARIO
Indian retail industry has the potential to grow to Rs 35,000 crore in three years.
Defining a new consumer culture, retailing beats everything else hollow. Though still at a
nascent stage, the rate at which retail outlets are mushrooming could give an amoeba a
complex.
From supermarkets and hypermarkets to department stores and convenience stores and
one-stop shops, a retailing wave is currently on in the country. And from food to music
and apparel to tea and coffee bars, companies of all hues are indulging in retail speak.
Organized retailing has grown three-fold from Rs 5,000 crore in 2000 to Rs 15,000 crore
today, with a potential to expand to Rs 35,000 crore in 2005.
The Indian consumer initially accepted everything that was offered to them but from the
nineties the trend changed and the market became more consumers driven. Consumers
became more specific about what they wanted and did not pick up anything and
everything that was given to them. In shot they became very choosy and needed
alternatives to choose from. These in turn made the Indian consumers more
knowledgeable about the products and facilities and they have now become tough critics,
savvy, purchasers, value driven spenders and practical thinkers when it comes to
shopping. The demand for their time at work and home has made the consumers
extremely selective about how they would spend their limited time on shopping.
The rate of growth in India has gradually picked up in the last two decades. Growth
prospects apart, India's very size acts as the fourth largest economy in the world. It is also
the second most populous nation in the world. This clearly indicates that within the broad
picture of a developing nation, there are segments to represent big enough to represent
large markets for organized retail.
Due to the increasing demand of consumers for variety and convenience under one single
roof and the concept of shopping malls started taking shape in India. Though the concept
of shopping malls came from the west, when it was introduced in India is was according
to Indian taste and preferences.
Shopper's stop was the first Shopping mall to start in India. It was promoted by
Mr.K.Raheja, a prominent Mumbai-based builder, opened the first outlet in Andheri,
Mumbai in 1991, initially it underwent a fair share of growing pains but slowly it caught
on and has now been very well excepted by the masses.
In India there are a number of large towns and the population in these towns is also
very high. This acts as a very important factor to attract the large retailers in venturing
into these towns. In the ascending traffic congestion levels, the net result is over crowded
towns and parking hassles, One-stop shops have become the places of choice in such a
scenario.
There has been an explosion of branded goods as a corollary to the receptive conditions
created by The new trend; For example: In the eighties there was only one brand of salt
available in the Indian market but today there are many brands that are available.
Garments, cosmetics, shoes, etc are no way different as a number of brands have entered
into the market.
Indian Retailing - On to Generation Mall:
The changing structure of the industry is in response to global forces. There is a
perspective of the existing opportunities and the future potential areas across various
segments of the retail industry. While this sector hasn't yet been thrown open to foreign
investments, the potential for the same in the future is huge. Technology is playing an
increasingly crucial role for the success of a retail venture. Retailers are scrambling to tap
the vast consumer information at their disposal using technological advancements. The
section on such initiatives in the Indian retail scenario is a must for any potential entrant
and for majors in the software industry wanting to tap the potential in this industry.
Today the Indian consumer wants everything under one roof.
Retailing in India
India's vast middle class and its almost untapped retail industry are key attractions for
global retail giants wanting to enter newer markets. Driven by changing lifestyles, strong
income growth and favorable demographic patterns, Indian retail is expected to grow 25
per cent annually.
Modern retail in India could be worth US$ 175-200 billion by 2016. With the economy
booming, competition in the marketplace is fierce. According to 'Retail in India Getting
Organized to Drive Growth', a report by AT Kearney and the Confederation of Indian
Industry, retail is one of India's fastest growing industries with a 5 per cent compounded
annual growth rate and expected revenues of US$ 320 billion in 2007. Rising incomes,
increasing consumerism in urban areas and an upswing in rural consumption will fuel this
growth to around 7-8 per cent.
KSA-Technopak, a retail consulting and research agency, predicts that by 2010, organized
retailing in India will cross the US$ 21.5-billion mark from the current size of US$ 7.5
billion.
Retail Revolution
Indian organized retail is at the brink of Revolution the IMAGES-KSA report says that
the last few years have seen rapid transformation in many areas and setting scalable and
profitable retail models across categories. Indian consumers are rapidly evolving and
accepting modern formats overwhelmingly. Retail Space is no more a constraint for
growth. India is on the radar of Global Retailers and suppliers / brands world-wide are
willing to partner with retailers here. Further, large Indian corporate groups like Tata,
Reliance, Raheja, ITC, Bombay Dyeing, Murugappa & Piramal Groups etc and also
foreign investors and private equity players are firming up plans to identify investment
opportunities in the Indian retail sector. The quantum of investments is likely to sky6
KLESs Institute of Management Studies and
Research
rocket as the inherent attractiveness of the segment lures more and more investors to earn
large profits. Investments into the sector are estimated at INR 20 25 billion in the next
2-3 years, and over INR 200 billion by end of 2010.
Retail space
Retailers in India are the most aggressive in Asia in expanding their businesses, thus
creating a huge demand for real estate. Their preferred means of expansion is to increase
the number of their outlets in a city, and also expand to other regions, revealed the Jones
Lang LaSalle third annual Retailer Sentiment Survey-Asia.
Deutsche Bank's research report on 'Building up India' says India's burgeoning middle
class will drive up nominal retail sales through 2010 by 10 per cent per annum. The
country may have 600 new shopping centers by 2010.
Currently the fashion sector in India commands a lion's share in the country's organised
retail pie. This is in line with the retail evolution in other parts of the world, where
fashion led the retail development in the early stages of evolution and was followed by
other categories like Food & Grocery, Durables, Health & Beauty (including services),
Consumer Electronics, Mobile handsets & peripherals, Books, Music & Gifts, Home,
Entertainment, etc.
Food retail
Food dominates the shopping basket in India. The US$ 6.1 billion Indian foods industry,
which forms 44 per cent of the entire FMCG sales, is growing at 9 per cent and has set
the growth agenda for modern trade formats. Since nearly 60 per cent of the average
Indian grocery basket comprises non-branded items, the branded food industry is homing
in on converting Indian consumers to branded food.
Though lucrative opportunities exist across product categories, food and grocery, neverthe-less, presents the most significant potential in the Indian context as consumer
spending is highest on food. Further, wet groceries' i.e. fresh fruits and vegetables is the
most promising segment within food and grocery as very few organized retailers have
tapped this opportunity inspite of wet groceries being the preferred choice of most Indian
households
The mobile revolution
The retail market for mobile phones -- handset, airtime and accessories -- is already a
US$ 16.7 billion business, growing at over 20 per cent per year. In comparison, the
consumer electronics and appliance market is worth US$ 5.6 billion, with a growth rate
that is half of the mobile market.
Kids retail
KSA projections indicate that by 2015, India will have over 550 million people under the
age of 20 reflecting the gargantuan opportunities possible in the kids and teens
retailing segment.
When it comes to Indian children, retailers are busy bonding--and branding:
International brand Zapp tied up with Raymond to foray into kids' apparel.
Pantaloon's joint venture with Gini & Jony will set up a retail chain to market
kids' apparel.
Turner International India Pvt Ltd. will launch Cartoon Network Townsville
and Planet POGO--two theme parks designed around its channels--in the
National Capital Region.
Leading the kids' retail revolution is the apparel business, which accounts for almost 80
per cent of the revenue, with kids' clothing in India following international fashion trends.
According to research firm KSA Technopak, the branded segment comprises US$ 701.7
million of the total kids' apparel market-size of over US$ 3 billion.
Industry experts say kids' retailing will touch annual growth of 30-35 per cent. Toys,
stationary, sportswear, outerwear, tailored clothing, eyewear, watches, fragrance,
footwear, theme parks, TV channels the segment is growing rapidly at 10 per cent per
annum. Margins are in the range of 20-25 per cent (for dealers and distributors), while
companies enjoy an average gross margin of about 10 per cent.
Agricultural retail
Agriculture across India is heralding the country's second Green Revolution. 14 states,
including Maharashtra, Punjab, Andhra Pradesh and Rajasthan amended the Agricultural
Produce Marketing Committee (APMC) act this year, along the lines of the Model APMC
Act, '02, which allows farmers to sell their produce directly to buyers offering them the
best price. Agricultural sectors such as horticulture, floriculture, development of seeds,
animal husbandry, pisciculture, aqua culture, cultivation of vegetables, mushroom under
cultivated conditions and services related to agro and allied sectors are open to 100 per
cent FDI through the automatic route.
FDI could indeed do a lot in this sector as entry of international retailers would bring in
the required expertise to set the supply chain in place which would result in elimination
of wastage, better prices and quality for consumers and higher income for farmers besides
of course farm produce retailing getting a facelift
For its e-Choupal scheme, ITC built internet kiosks in rural villages so farmers
can access latest information on weather, current market prices, foods-in-demand,
etc.
With a US$ 5.6 billion, multi-year investment in agriculture and retail, Reliance
Retail will establish links with farms on several thousand acres in Punjab, West
Bengal and Maharashtra.
Export potential and a rapidly growing domestic demand for reliable produce
from new supermarket chains is driving change. With 77 per cent of India's
population relying on agriculture for a living, improved efficiency and new
markets can benefit a large number of people.
Godrej Group's Agro and Food division, Godrej Agrovet Ltd. (GAVL) operates
the format, selling a variety of vegetables, fruits and herbs - both local and exotic
thereby introducing the concept of 'farm-to-plate' to urbanites. Godrej plans to
open four more Nature's Basket stores in Mumbai before taking them national
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International retailers
Favourable demographic and psychographic changes relating to India's consumer class,
international exposure, availability of increasing quality retail space, wider availability of
products and brand communication are some of the factors that are driving the retail in
India. Over the last few years, many international retailers have entered the Indian
market on the strength of rising affluence levels of the young Indian population along
with the heightened awareness of global brands and international shopping experiences
and the increased availability of retail real estate pace.
Development of India as a sourcing hub shall further make India as an attractive retail
opportunity for the global retailers. Retailers like Wal-Mart, GAP, Tesco, JC Penney,
H&M, Karstadt-Quelle etc stepping up their sourcing requirements from India and
moving from third-party buying offices to establishing their own wholly owned / wholly
managed sourcing & buying offices shall further make India as an attractive retail
opportunity for the global players. Buying volumes for many of these players are already
in the range of INR 10-20 billion per year, with reported plans to step up to INR 100-150
billion within the next 3-4 years.
Among other big international players, Wal-Mart has announced its plans for
India in partnership with Bharti, Tesco is sure to try again, and Carrefour too
might finally find the right partner.
Research
also likely to press for the liberalisation of sectors like financial & legal services
and retail.
Retail reform
The Government regulations allow 100 per cent FDI in cash and carry through automatic
route and 51 per cent in single brand. Besides, the franchise route is available for big
operators. Now, the Government also proposes further liberalisation in the retail sector
allowing 51 per cent FDI in consumer electronics and sports goods.
FDI could indeed do a lot in this sector as entry of international retailers would bring in
the required expertise to set the supply chain in place which woulSDd result in
elimination of wastage, better prices and quality for consumers and higher income for
farmers besides of course farm produce retailing getting a facelift
Manufacturers role
Manufacturers in industries such as FMCG, consumer durables, paints etc are waking up
to the growing clout of the retailers as a shift in bargaining power from the former to the
latter becomes more discernible. Already, a number of manufacturers in India, in line
with trends in developed markets, have set up dedicated units to service the retail
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channel. Also, instead of viewing retailers with suspicion, or as a necessary evil' as was
the case earlier, manufacturers are beginning to acknowledge them as channel members
to be partnered with for providing solutions to the end-consumer more effectively.
Wholesale trading
Wholesale trading is another area, which has potential for rapid growth. German giant
Metro AG and South African Shoprite Holdings have already made headway in this
segment by setting up stores selling merchandise on a wholesale basis in Bangalore and
Mumbai respectively. These new-format cash-and-carry stores attract large volumes from
a sizeable number of retailers who do not have to maintain relationships with multiple
suppliers for all their needs.
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1999
2002
2005
7000
8250
10000
50
150
350
0.70%
1.80%
3.5%
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success factors in retail should be that all and any solutions aught to be India-centric
even as strategic and operational attributes like value proposition, service, experience,
efficiency, hygiene etc. must be benchmarked with global standards. By adopting an
effective private label strategy and the necessity to pass on operational gains achieved to
end-consumers in order to offer a superior price-value equation, thereby, competing
effectively with the unorganized segment.
On the vexed issue of Foreign Direct Investment (FDI) most players are cautious and
have preferred to adopt a wait-and-watch attitude even as the government is expected to
announce its stand on FDI in the retail sector soon. India is now ready to leapfrog into the
next stage of evolution where a large number of Indian and international retailers would
build scalable models with a pan-India appeal with a view to be sustainable in the long
term. Already, players are becoming profitable after having gone through their respective
learning curves indicating the viability of organized retailing across formats.
Opportunities are abundant, across formats and categories, as the new Indian consumer
has clearly demonstrated a readiness for all organized retailing segments. Moreover, as
has been the case in retail markets across the globe, the influx of foreign brands into India
shall transform the retail landscape as domestic players grow bigger and become more
innovative in the face of enhanced competitive pressures.
A Vibrant Economy
India tops A T Kearney's list of emerging markets for global retailers.
The 2nd fastest growing economy in the world
The 3rd largest economy in terms of GDP in next 5 years
The 4th largest economy in PPP terms after USA, China & Japan
2 nd Second most attractive developing market, ahead of China
5th among the 30 emerging markets for new retailers to enter
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A resplendent market
Largest young population in the world - over 890 mn people below 45 years of age
More English speaking people in India than in the whole of Europe taken together
600 mn+ effective buyers by 2010
550 mn+ under the age of 20 by 2015
70 mn+ earn Rs. 8,00,000+ ($18,000) a year number to rise to 140 mn by 2011
Consumer Spend (Year 2006)
Total Consumer Spend : Rs. 20,00,000 cr ($ 445 bn)
Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected
Organized Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth
expected
Scope for Organized Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010.
Av. Salaries hike of 15+ per cent : there will be lot more consumption.
Leading retailers sales' growth : 50-100% in 2005-06
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Reliance : Rs. 30,000 cr ($ 6.67 bn) investment to set up multiple retail formats with
expected sales of Rs. 90,000+ cr ($ 20 bn) by 2009-10
RPG : Planning IPO, 450+ Music World, 50+ Spencer's Hyper covering 4mn sq ft by
2010
Lifestyle : Rs. 450+ cr ($ 90 mn) investment in next 5 years to expand on Max
Hypermarkets & value retail stores, Home & Lifestyle Centres.
Rahejas : Shoppers' Stop, Crossword, Inorbit Mall, Home Stop' and recently lunched
hypermarket named Hypercity'. 55 hypermarkets across India, by 2015.
Subhiksha : 750 stores and Rs. 650+ cr ($ 145 mn) sales by March 2007.
Pyramid : 1.75 mn sq ft of retail space and 150 stores in next 5 years.
Trent : Trent to open 27 more stores across its retail formats adding 1 mn sq ft of space in
the next 12 DLF malls.
Trinethra : Recently acquired by the AV Birla group, Trinethra (currently with two
formats - Trinethra and Fabmall) plans 220 stores with a turnover of over Rs. 300 cr
($667 mn) this fiscal.
Vishal Group : Plans include an IPO and investment close to Rs. 1250cr ($ 278mn) by
2010, targeting 220 outlets, taking its cumulative retail space to 5mn sq ft and sales
turnover of Rs. 5000cr ($ 1bn+). With 50+ new stores getting ready in the current fiscal
the chain is investing Rs.300cr (66.67mn) with sales target of over Rs.700cr ($155.6mn).
Bharati Group : Plans Rs. 31,500 cr (US$ 7 bn) investment in creating retail network in
the country including 100 hypermalls and several hundred small stores.
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Company Overview
Company Profile
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 7 million
square feet of retail space, has over 1000 stores across 53 cities in India and employs over
25,000 people.
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The companys leading formats include Pantaloons, a chain of fashion outlets, Big
Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends
the look, touch and feel of Indian bazaars with aspects of modern retail like choice,
convenience and quality and Central, a chain of seamless destination malls. Some of its
other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station,
ALL, Top 10, M-Bazaar and Star and Sitara. The company also operates an online portal,
futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a
large-format home solutions store, Collection i, selling home furniture products and EZone focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the
US-based National Retail Federation (NRF) and the Emerging Market Retailer of the
Year 2007 at the World Retail Congress held in Barcelona.Pantaloon Retail is the flagship
company of Future Group, a business group catering to the entire Indian consumption
space.
Future Group
Future Group is one of the countrys leading business groups present in retail, asset
management, consumer finance, insurance, retail media, retail spaces and logistics. The
groups flagship company, Pantaloon Retail (India) Limited operates over 7 million
square feet of retail space, has over 1000 stores across 53 cities in India and employs over
25,000 people. Some of its leading retail formats include, Pantaloons, Big Bazaar,
Central, Food Bazaar, Home Town, eZone, Depot, Future Money and online retail format,
futurebazaar.com.
Future Group companies includes, Future Capital Holdings, Future Generally India Indus
League Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and
Bowling Co. Future Capital Holdings, the groups financial arm, focuses on asset
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management and consumer credit. It manages assets worth over $1 billion that are being
invested in developing retail real estate and consumer-related brands and hotels.
The groups joint venture partners include Italian insurance major, Generally, French
retailer ETAM group, US-based stationary products retailer, Staples Inc and UK-based
Lee Cooper and India-based Talwalkars, Blue Foods and Liberty Shoes.
Future Groups vision is to, deliver Everything, Everywhere, Everytime to Every Indian
Consumer in the most profitable manner. The group considers Indian-ness as a core
value and its corporate credo is - Rewrite rules, Retain values.
Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned
by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as
Wal-Mart and has considerable success in many Indian cities and small towns. The idea
was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big
Bazaar stores are located only in India. It is the biggest and the fastest growing chain of
department store and aims at being 350 stores by the end of year 2010.
Corporate statement
Future Group Manifesto
Future the word which signifies optimism, growth, achievement, strength, beauty,
rewards and perfection. Future encourages us to explore areas yet unexplored, write
rules yet unwritten; create new opportunities and new successes. To strive for a glorious
future brings to us our strength, our ability to learn, unlearn and re-learn our ability to
evolve.
We, in Future Group, will not wait for the Future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because consumption is
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Group Vision
Future Group shall deliver Everything, Everywhere, Everytime for Every Indian
Consumer in the most profitable manner.
Group Mission
We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption space
leading to economic development.
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Company Timeline
Major Milestones
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1987 Company incorporated as Mnz Wear Private Limited. Launch of Pantaloons trouser,
Indias first formal trouser brand.
1991 Launch of BARE, the Indian jeans brand.
1992 Initial public offer (IPO) was made in the month of May.
1994 The Pantaloon Shoppe exclusive menswear store in franchisee format launched
across the nation. The company starts the distribution of branded garments through multibrand retail outlets across the nation.
1995 John Miller Formal shirt brand launched.
1997 Pantaloons Indias family store launched in Kolkata.
2001 Big Bazaar, Is se sasta aur accha kahi nahin - Indias first hypermarket chain
launched.
2002 Food Bazaar, the supermarket chain is launched.
2004 Central Shop, Eat, Celebrate In The Heart Of Our City - Indias first seamless
mall is launched in Bangalore.
2005 Fashion Station - the popular fashion chain is launched ALL a little larger exclusive stores for plus-size individuals is launched
2006 Future Capital Holdings, the companys financial arm launches real estate funds
Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and
consumer credit. Multiple retail formats including Collection i, Furniture Bazaar, Shoe
Factory, EZone, Depot and futurebazaar.com are launched across the nation
Board of Directors
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Affiliated companies
Partner Companies
Pantaloon Industries limited
Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the
Bombay Stock Exchange. The main activities of PIL are to set up textile units and
manufacturing and marketing of fabrics and readymade garments.
Home Solutions Retail India Ltd.
Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home
improvement and consumer electronics retailing segment. It caters to home management
requirements and products, including furnishings and textiles, furniture, consumer
electronics, home electronics and home services. It operates retail formats like Home
Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.
Future Capital Holdings
Future Capital is the financial arm of the group and is involved in asset management
(both private equity and real estate funds) with plans to get into other financial services
including insurance, credit and other consumer related financial services. Its associate
companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers
Ltd., and Ambit Investment Advisory Co. Ltd.
Coverge M retail (India) Ltd
ConvergeM Retail (India) Ltd., leads the groups foray into the communication and IT
products segment. It operates formats like M-Port, MBazaar and Gen M.
Indus League Clothing Ltd.
The group owns a majority stake in Indus League Clothing Ltd., one of the leading
apparel manufacturers and marketers in India. Some of its leading brands include Indigo
Nation, Scullers, Urbana, Urban Yoga and Jealous.
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Fashion
Big Bazaar Big Bazaar is not just another hypermarket. It caters to every need of your
family. Where Big Bazaar scores over other stores is its value for money proposition for
the Indian customers.
At Big Bazaar, you will definitely get the best products at the best prices - thats what we
guarantee. With the ever increasing array of private labels, it has opened the doors into
the world of fashion and general merchandise including home furnishings, utensils,
crockery, cutlery, sports goods and much more at prices that will surprise you. And this
is just the beginning. Big Bazaar plans to add much more to complete your shopping
experience.
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Tulsi the Medicine Bazaar, in association with HELP library offers free medical advice.
You may post any health related queries to us for our advice and we will be glad to help
you. HELP - the Health Education Library for People, the world's largest patient
education library was established in 1997 to empower people by providing them with the
information they need to promote their health, and prevent and treat medical problems in
the family in partnership with their doctor.
The aim is to enhance knowledge through the judicious use of relevant and researched
information and thus to empower our readers on their own journey towards health and
wellness. It is intended to inform and educate and is not a replacement for medical
evaluation, advice, diagnosis or treatment by a health care professional.
General Merchandise
Blue Sky Watches & Sunglasses
Blue Sky is a national chain of stores offering a wide selection of branded and private
label sunglasses and watches. Blue Sky has been designed to address an exciting and
growing market for accessories. Customers get a wide and interesting collection of
fashion brands from across the world as well as from the companys exciting range of
private label watches, namely, Cube, Koenig, RIG, Lombard & UMM.
Blue Sky as the name suggests is designed at providing a soaring experience, and thus
has innovative interiors that will transport one to a world of flying. From a model Biplane hanging from the ceiling to blue-sky effect windows, the store is an experience
that will have shoppers coming back for more
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team of talented stylists and skin specialists. These beauty consultants also individualize
each treatment keeping in mind that every individual is different.
General Merchandise
Navaras Jewellery for all emotions and occasions
Navaras, a fine 22 carat pure gold and diamond jewellery brand, retailed from Big
Bazaar stores, offers nine unique rational benefits to the consumer namely BIS
Hallmark jewellery, free cleaning and polishing, insurance cover against theft and
burglary, transparent making charges, a buyback if unsatisfied, 0% weight loss if
jewellery is exchanged, diamond certification, free karatmeter check and a range of
designs.
The Navaras product range and store look is in keeping with the needs of contemporary
women. It is emotions and occasions that lead women to buy jewellery, they buy
jewellery to express emotions like pyaar (love), during occasions like tyohaar
(festivals) and as uphaar (gifts). Navaras jewellery has been conceptualised with this
thought - jewellery for all emotions and occasions.
Future Group has revolutionized the Indian jewellery market with the launch of Navaras,
which offers branded, pure and design differentiated jewellery at competitive prices in a
hypermarket set-up in line with the evolving buying behaviour of consumers. The
rationale behind this is that with higher disposable incomes, for consumers today gold
and other jewellery purchases too have become impulsive buying activities. Hence,
Navaras within Big Bazaar.
But, certain criteria still remain constant like carat, price, trust and purity all strong
deciding factors while purchasing jewellery. Thus, the formats brand positioning and
offerings have been tailored to suit the modern day consumer.Navaras offers a complete
fine jewellery shopping experience, despite being within the confines of a hyper market.
This is ensured by the segregation of the Navaras section via glazed glass walls to
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Futurebazaar.com
Futurebazaar.com offers the widest range of products at lowest prices everyday!
Having pioneered the retailing business in India, PRIL has now decided to revolutionize
the consumer e-commerce business in India. It intends to provide customers with a
streamlined, efficient and world class personalized shopping experience, which will be
supported with the best technology platform.
Buying products is a 3 step simple process. All one has to do is Search, Register and
Buy. Here you can expect a shopping experience akin to shopping at an actual bazaar but
with added simplicity & everyday low prices and an assurance of 'your product' will be
delivered within 7 days of purchase. We are proud to inform you that Future Bazaar has
been named as the Best Indian Website 2007 in the Shopping category by PC World.
Future Bazaar won the top spot after beating other established players like Rediff,
Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar and India Mall. The award was
presented to Future Bazaar for its "decent, no-nonsense approach, while providing a
good shopping experience".
33
Depot is all about freedom and democracy and this is reflected in the relaxed manner in
which products are displayed, the affordable pricing, the strong local flavour, the young,
lively and interactive store experience, that are all designed in a way to liberate these
categories and transform the way they are bought, sold and perceived in India.
At Depot, book lovers are offered a range of books that meet the needs and preference of
every age group. From fiction to general reference, management and childrens material,
you will find it all at Depot.
Music buffs are invited to select from a wide category of music CDs and cassettes
spanning all genres like Rock, Pop, Hindi, Indipop and more. For the movie enthusiasts
out there, we have a great selection of home videos (VCD and DVD) and multimedia
(CD-ROMs).
Depot Store also has an attractive selection of gifts (candles, mugs, photo frames,
themed packs) toys and stationery (office, childrens and fancy stationery) ensuring this
is a one-stop shop for everyone and anyone who plans to gift their loved ones.
At Depot we endeavour to give our customers an Indian experience where we celebrate
and give due importance to regional literature and music. In this regard, Depot aims to
become a strong member of the local communities it operates in through a variety of
events, engagements and social initiatives and we will be happy to keep you posted on
these activities from time to time.
Depot is a lively, colourful, vibrant and happy retail space, which we hope you will visit
in the near future. Inviting Reading Corners where you can be comfortable with a book
of your choice and an Interactive Zone where you get to try out new board games, read
new books, check out new toys and browse at the Interactive kiosk, await you at Depot.
34
Level 1:
Head to Toe
Shavings Needs
Spic N Span
Fabric K clean
Baby care
Hungry Kya
Gold Harvest
Farm Fresh
Dream line
Bakery
Chill Station
Andhra pickles
Mobile Bazaar
Cash Counter
CSD/Baggage Counter
Exchange Counter
35
Level 2:
Mens Apparels
Suits N Blazers
Ladies Apparels
Night Wear
Levis Signature
Foot wear
Kids wear
Toys
Tailoring Dept
Fashion Jewellery
Navras Gold
Gift Wrapping
Announcements
Toilet
Cash Counter
Level 3:
Home Linen
Gifts
Watches/Wall clock
Optician/Sunglasses
Electronic Bazaar
Computer Accessories
Car Accessories
Depot
Luggage
Stationery
Cash Counter
Loot mart
Toilet
36
Level 4:
Food Stop
Cash Counter
F123
Toilet
HR Head
HR Manager
Category
Head
Finance
Marketing Manager
Manager
37
38
39
Departmental Managers:
There are 21 departments in this store like Electronic dept, Depot dept, NBD dept,
Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture
Dept, Footwear Dept, Home Dcor Dept. Each department will be assigned with targets
which has to be achieved within the assigned period that may be of Daily, Weekly,
monthly and yearly.
Each department has a department Manager & Assist DM. Their job is concerned mainly
with sales. They look after customers orders delivery post sale service if any etc . All
Dept managers ADM, Team members work under coordination & cooperation.
Administration:
Store administration comes under Store Manager its functions are store maintenance,
House Keeping, Security etc.
Information Technology:
This department is responsible for the maintenance of the systems of the stores. All
billing machines their functioning networking with the master machine etc. If there is any
problem with the machine then this department comes into function.
Cashing Dept:
This department is responsible for the collection of sales amount ie cash sales, Credit
sales, etc under this department all billing machines of the stores comes. The sales
amount collected throughout the day by the cashiers has to be submitted to this
department.
40
Marketing Executive:
This dept is responsible for the marketing of the store in different different media like
Television, Newspaper, and Holdings etc. the authorized person has to visit different
companies and has to look after for tie-ups etc.
Visual Merchandise:
This department is responsible for the product arrangement at the store with respect to
their nature. The basic function of this dept is it divides the store into some departments
based on the nature of the product and within the department it decides how the products
should be arranged by keeping in mind the customer should not suffer.
HR Executive:
Human Resource executive mainly look after employees mainly their problems. This
department performs the functions like Recruitment, Selection, Training and
development.
CSD (Customer Service Desk:
This is the separate unit, which is mainly focuses on customer service like if the customer
find difficulty in finding any product, Customer complaints any replacement, Customer
assistance etc.
41
The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia
Retail Congress - Asias single most important global platform to promote world-class
retail practices - and are aimed at honouring the best, in Asian Retail scenario. India
played host to Asia Retail Congress 2008.
2007 Images Retail Awards
Most Admired Retail Face of the Year: Kishore Biyani
Most admired retailer of the year: Large format, multi product store: Big Bazaar
Most admired retailer of the year: Food and Grocery: Food Bazaar
Most admired retailer of the year: Home & office improvement: Hometown
Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.
Images Retail Forum followed strict international benchmarks in deciding the top
honours for Images Retail Awards 07, with IRIS as knowledge partner and global
consulting firm AT Kearney as the Process Approver.
National Retail Federation Awards
42
International Retailer for the Year 2007 Pantaloon Retail (India) Ltd The National
Retail Federation is the worlds largest retail trade association with over 1.4 million
members in the US and across the world. Some of the past winners of the award include
Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito
Yokado (Japan). The award was presented at the Retails Big Show held in January 2007
in New York.
World Retail Congress Awards
Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd
The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted
over one thousand retail professionals from over sixty countries. The awards were
decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall
of Emirates, Marks & Spencer and IKEA.
Hewitt Best Employers 2007
Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd
Leading human resources consultancy, Hewitt Associates conducts an annual survey of
the best employers in India, as part of its global initiative. It is based on CEO interview,
People Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the
only retailer to feature among the twenty-five best employers in India.
PC World Indian Website Awards
Best Indian Website In The Shopping Category - Futurebazaar.com
PC World, a leading consumer technology magazine selected the best Indian websites in
various categories based on use of technology for delivering solutions, information being
presented in an intuitive and concise manner and overall experience aided by design.
43
Pacific
Best
of
the
Best
Retailers
Pantaloon
Retail
(India)
Ltd
44
45
46
a Nike person rather than a Gucci one? These are questions that should be answered with
an open-minded research objective.
Advertising has always played in immense role in our society. Without advertising, the
average consumer would not be able to be told what to buy. They would have nothing in
their home, because no one told them to buy anything. It has become fact that advertising
affects our daily lives everyday. "In 1915, a person could go entire weeks without
observing an ad. The average adult today sees some three thousand every day". Every
advertisement should be analyzed with great detail. The consumers need to be entertained
by television, newspaper, and internet has launched a new type of advertising.
Advertisers are beginning to use famous entertainers in their advertisements so that
people pay attention to them. Almost every advertisement that is seen today has
somebody that the consumer will recognize. Whether it be a movie star, a comedian,
athlete, or a reality television star, the advertiser will make sure that a percentage of the
viewing audience knows that person. Not only do they attract our attention with the use
of somebody famous, they also attract our trust. By seeing this person on television all
the time and especially if you like this person, you feel comfortable with the product
almost immediately without even knowing what it is or does.
Everyone thinks that advertising is full of lies, but it's not what you think. The facts
presented in advertising are almost always accurate, not because advertising people are
sticklers but because their ads are very closely regulated. If you make a false claim in a
commercial on network television, the FTC will catch it. Someone always blows the
whistle. The real lie in advertising - some would call it the "art" of advertising - is harder
to detect. What's false in advertising lies in the presentation of situations, values, beliefs,
and cultural norms that form a backdrop for the selling message (Chiat).
Advertising has come a long way from what it used to be and has a long way to go before
we see anything new. The advertisers have found quite a few niches where they can work
from and still get a large quantity of consumers to purchase their products. With the help
47
of psychologists, sociologists, and many other doctors that focus on how the human brain
works, it will be extremely difficult to tackle the advertisement industry as we know it
today.
Advertising and promotions is bringing a service to the attention of potential and current
customers. Advertising and promotions are best carried out by implementing advertising
and promotions plan. The goals of the plan should depend very much on the overall goals
and strategies of the organization, and the results of the marketing analysis, including the
positioning statement.
The plan usually includes what target markets you want to reach, what features and
benefits you want to convey to them, how you will convey it to them (this is often called
your advertising campaign), who is responsible to carry the various activities in the plan
and how much money is budgeted for this effort. Successful advertising depends very
much on knowing the preferred methods and styles of communications of the target
markets that you want to reach with your ads. A media plan and calendar can be very
useful, which specifies what advertising methods are used and when.
For each service, carefully consider: What target markets are you trying to reach with
your ads? What would you like them to think and perceive about your products (this
should be in terms of benefits to them, not you)? How can you get them to think and
perceive that? What communications media do they see or prefer the most?
Consider TV, Print ads Displays/signs, Hoardings, Word of mouth, Newspaper etc.
What media is most practical for you to use in terms of access and affordability (the
amount spent on advertising is often based on the revenue expected from the product or
service, that is, the sales forecast)
You can often find out a lot about your customers preferences just by conducting some
basic market research methods.
48
Store retailers include many types, such as specialty stores, department stores,
supermarkets, convenience stores, superstores, combination stores, hypermarkets,
discount stores, warehouse stores, and catalog showrooms. These store forms have had
different longevities and are at different stages of the retail life cycle. Depending on the
wheel-of-retailing, some will go out of existence because they cannot compete on a
quality, service, or price basis.
Non-store retailing is growing more rapidly than store retailing. It includes direct selling
(door-to-door, party selling), direct marketing, automatic vending, and buying services.
Much of retailing is in the hands of large retail organizations such as corporate chains,
voluntary chain and retailer cooperatives, consumer cooperatives, franchise organizations
and merchandising conglomerates. More retail chains are now sponsoring diversified
retailing lines and forms instead of sticking to one form such as the department store.
Retailers, like manufacturers, must prepare marketing plans that include decisions on
target markets, product assortment and services, store atmosphere, pricing, promotion and
place. Retailers are showing strong signs of improving their professional management
and their productivity, in the face of such trends as shortening retail life cycles; new retail
forms, increasing intertype competition, polarity of retailing, new retail technologies, and
many others
49
With the intense competition in the retail industry, the retailer who is able to satisfy its
customers will be the survivor or the winner. Accordingly, once a satisfied customer is
created, a source of profit is made for the businesses. The underlying purpose of
satisfying a customers needs is to ultimately make that customer into the seller of the
retailers products or services. A satisfied customer is a repeat customer, and their loyalty
will ensure retailer profits. A satisfied customer will talk to other people about his or her
satisfying experiences at a particular retail store, thus sending more customers to that
retailer. This ultimately means more businesses and more profit for the retailer. Therefore,
achieving customer satisfaction is a vital aspect of the business operation that retailers
cannot afford to ignore.
2.
This study will help the organisation to gauge the level of awareness of offers
and through which Media.
3.
4.
50
Benefits to Academics:
1.
2.
51
Objectives:
Main Objective:
To study the customer attitudes towards Medias at Banashankari Big Bazaar super
centre Bangalore.
Sub Objective
1. To know the media through which the consumers were aware about Big Bazaar.
2. To ascertain whether the customers attitude is favourable towards Medias at
Banashankari Big Bazaar super centre.
3. To understand that which Media influence more for consumer to shop at Big
Bazaar.
4. To know the consumer expectation towards Medias at Banashankari Big Bazaar
super centre Bangalore.
5. To ascertain the satisfaction level of consumers towards Medias promoted by
Banashankari Big Bazaar super centre Bangalore.
6. To find out the opinion of the customers towards Medias at Banashankari Big
Bazaar super centre Bangalore.
52
53
Information will be collected directly from the people of the Bangalore city who visit
Banashankari Big Bazaar super centre, at the time of project work. The survey data
collected during the study includes the data collected through questionnaire, face-to-face
interview with the people of Bangalore city who visit Big Bazaar.
Research methodology:
The study was made through a survey in Banashankari Big Bazaar super centre and
seeks the opinions and Suggestions of the respondents towards Medias at Big Bazaar.
The process included:
1. Explaining the respondents about the objectives of the project
2. Get the respondents fill the questionnaire in the most effective manner
3. Seeking the opinions & suggestions on the Medias where Banashankari Big
Bazaar super centre can improve and build itself much stronger in city.
4. Questionnaire The questionnaire will be used as one of the instruments to
collect the required data and as a guide to interview the target audience.
5. Personal interview-Along with the questionnaire, the target customers will
also be asked questions personally, to get a better insight about them.
Methods of Data Collection:
Primary Data:
54
The primary or the first hand data was collected with the help of handing out the
questionnaires for the survey and also through conducting group discussions in the
Banashankari Big Bazaar super centre Bangalore. The respondents were asked how
they feel about the Big Bazaar. And the satisfaction level with Medias and what are the
things that need improvement in Medias were also discussed in length at the discussions.
Secondary Data:
The major source of secondary or supporting data is Internet. The information on Retail
industry and company profile of Big Bazaar as whole and the brand was collected from
the Internet, newspapers & magazine reviews.
Indirect responses: Information is also gathered from the executives and the employees
of Banashankari Big Bazaar super centre Bangalore.
Sampling plan
In the present research study, Non probability, Convenience sampling method
techniques were adopted. Individual sampling unit is taken for the Sampling method
Sampling Design
This process involves the steps of choosing the samples from the population of Bangalore
city and customers of the Banashankari Big Bazaar super centre Bangalore. It goes as
follows.
Population
Sampling Frame
Sampling Unit
: Individuals
Sampling Method
55
Sampling Size
: 100 Samples
Measurement Technique
1. Questionnaire
2. Scales
3. Open ended questions for suggestions.
Questionnaire:
For the purpose of this project report self-administered to Consumers and retailers are
used. Questionnaire is formalized instrument for asking information directly from a
respondent. During this research questionnaire is used as measurement technique for
eliciting information from the chosen respondents. A sample questionnaire is enclosed in
the annexure for reference
Scales:
Likert Scales, Attitude scales & Thurston scale are used in questionnaire to collect the
information.
56
FINDINGSAs per the survey conducted, taking a sample size of 100, using Non-Probability
Convenience sampling method, the results with the data collected through
questionnaires wereSex
Valid
Male
Female
Total
Frequency
Percent
87
13
100
87.0
13.0
100.0
Valid
Percent
87.0
13.0
100.0
Cumulative
Percent
87.0
100.0
57
Less than 25
26-40
41-50
Total
Frequency
Percent
Valid
Percent
Cumulative
Percent
34
59
7
100
34.0
59.0
7.0
100.0
34.0
59.0
7.0
100.0
34.0
93.0
100.0
58
Valid
Frequency
Percent
44
44.0
Valid
Percent
44.0
Cumulative
Percent
44.0
59
10,001-20,000 rupees/month
20,001-30,000 rupees/month
Over 30,000 rupees/month
Total
40
15
1
100
40.0
15.0
1.0
100.0
40.0
15.0
1.0
100.0
84.0
99.0
100.0
Percent
Valid Percent
Cumulative
Percent
60
Valid
Business
2.0
2.0
2.0
Employee
50
50.0
50.0
52.0
Professional
26
26.0
26.0
78.0
Student
Total
22
100
22.0
100.0
22.0
100.0
100.0
61
Valid
Hoardings
Word of mouth
Displays
Television
News paper
Total
Frequency
Percent
Valid Percent
57
12
21
5
5
100
57.0
12.0
21.0
5.0
5.0
100.0
57.0
12.0
21.0
5.0
5.0
100.0
Cumulative
Percent
57.0
69.0
90.0
95.0
100.0
62
First time
Once a week
Twice a week
Weekends
Once a month
Anytime
Total
Frequency
Percent
Valid Percent
2
32
10
44
8
4
100
2.0
32.0
10.0
44.0
8.0
4.0
100.0
2.0
32.0
10.0
44.0
8.0
4.0
100.0
Cumulative
Percent
2.0
34.0
44.0
88.0
96.0
100.0
63
Frequency
Percent
Valid Percent
Print ads
Hoardings
Word of mouth
5
26
5
5.0
26.0
5.0
5.0
26.0
5.0
Displays
Future TV
News paper
Total
45
18
1
100
45.0
18.0
1.0
100.0
45.0
18.0
1.0
100.0
Cumulative
Percent
5.0
31.0
36.0
81.0
99.0
100.0
64
These data shows that Displays influence more to shop at Big Bazaar compared to
other Medias.
Valid
Frequency
Percent
Valid
Percent
Cumulative
Percent
100
100.0
100.0
100.0
Yes
65
Valid
Frequency
Percent
Valid Percent
Cumulative
Percent
Print ads
3.0
3.0
3.0
Hoardings
Word of mouth
Displays
Future TV
News paper
Total
16
34
14
21
12
100
16.0
34.0
14.0
21.0
12.0
100.0
16.0
34.0
14.0
21.0
12.0
100.0
19.0
53.0
67.0
88.0
100.0
66
Future TV, 16% with Hoardings,14% with Displays and 12% got aware from News paper
& another 3% from Print ads.
These data shows that 34% of sample population were aware about Big Bazaar with the
help of Word of mouth Media.
Valid
Frequency
Percent
Valid
Percent
Cumulative
Percent
Good
Very good
39
61
39.0
61.0
39.0
61.0
39.0
100.0
Total
100
100.0
100.0
67
Out of 100-sample size surveyed, 61% of them are highly satisfied with the Medias of
Food stop at Big Bazaar & 39% of them are overall satisfied with the Medias of Food
stop at Big Bazaar.
These data shows that 61% of the sample population are overall highly satisfied with
the Medias of Food stop at Big Bazaar.
F123
Valid
Frequency
Percent
Valid
Percent
Cumulative
Percent
Good
Very good
36
64
36.0
64.0
36.0
64.0
36.0
100.0
Total
100
100.0
100.0
68
Out of 100-sample size surveyed, 64% of them are highly satisfied with the Medias of
F123 at Big Bazaar & 36% of them are overall satisfied with the Medias of F123 at
Big Bazaar.
These data shows that 64% of the sample population are overall highly satisfied with
the Medias of F123 at Big Bazaar.
Valid
Frequency
Percent
Valid
Percent
Cumulative
Percent
Good
Very good
61
39
61.0
39.0
61.0
39.0
61.0
100.0
Total
100
100.0
100.0
69
From the above graph it is clear that: Out of 100-sample size surveyed, 39% of them are highly satisfied with the Medias of
Star and Sitara at Big Bazaar & 61% of them are overall satisfied with the Medias of
Star and Sitara at Big Bazaar.
These data shows that 61% of the sample population are overall satisfied with the
Medias of Star and Sitara at Big Bazaar.
Valid
Yes
Frequency
Percent
Valid
Percent
Cumulative
Percent
100
100.0
100.0
100.0
70
From the above graph it is clear that: Out of 100-sample size surveyed, Awareness level of "Monthly savings Bazaar" super
savings every month at Big Bazaar is 100% from the Respondents.
The data shows that 100% of the sample population are aware of "Monthly savings
Bazaar" super savings every month at Big Bazaar.
Valid
Frequency
Percent
Valid Percent
Cumulative
Percent
Hoardings
19
19.0
19.0
19.0
Word of mouth
11
11.0
11.0
30.0
Displays
Future TV
7
18
7.0
18.0
7.0
18.0
37.0
55.0
News paper
45
45.0
45.0
100.0
Total
100
100.0
100.0
71
From the above graph it is clear that: Out of 100-sample size surveyed, 45% of respondents were aware about "Monthly
savings Bazaar" super savings every month at Big Bazaar with the help of Newspaper,
19% with Hoardings, 18% with Future TV and 11% got aware from Word of mouth &
another 7% from Displays.
These data shows that 45% of sample population were aware about "Monthly savings
Bazaar" super savings every month at Big Bazaar with the help of Newspaper Media.
Valid
Frequency
Percent
Valid
Percent
Cumulative
Percent
100
100.0
100.0
100.0
Yes
72
From the above graph it is clear that: Out of 100-sample size surveyed, Awareness level of "Youth special offer at Big Bazaar
is 100% from the Respondents.
The data shows that 100% of the sample population are aware of "Youth special offer at
Big Bazaar.
Frequency
Percent
Valid Percent
Print ads
Hoardings
Word of mouth
Displays
Future TV
1
19
14
5
12
1.0
19.0
14.0
5.0
12.0
1.0
19.0
14.0
5.0
12.0
News paper
Total
49
100
49.0
100.0
49.0
100.0
Cumulative
Percent
1.0
20.0
34.0
39.0
51.0
100.0
73
Out of 100-sample size surveyed,49% of respondents were aware about "Youth special"
offer at Big Bazaar with the help of News paper,19% with Hoardings,14% with Word of
Mouth, 12% with Future TV and 5% got aware from Displays & another 1% from Print
ads.
These data shows that 49% of sample population were aware about Youth special" offer
at Big Bazaar with the help of Newspaper Media.
Valid
Yes
Frequency
Percent
100
100.0
Valid
Percent
100.0
Cumulative
Percent
100.0
74
From the above graph it is clear that: Out of 100-sample size surveyed, Awareness level of Fashion @ Big Bazaar is 100%
from the Respondents.
The data shows that 100% of the sample population are aware of Fashion @ Big Bazaar.
Cumulative
Percent
Hoardings
Word of mouth
Displays
39
3
21
39.0
3.0
21.0
39.0
3.0
21.0
39.0
42.0
63.0
Future TV
30
30.0
30.0
93.0
News paper
7.0
7.0
100.0
Total
100
100.0
100.0
75
From the above graph it is clear that: From the above result we find that out of the survey made on 100 samples 39% of
respondents were aware about Fashion @ Big Bazaar with the help of Hoardings, 30%
with Future TV, 21% with Displays and 7% got aware from News paper & another 3%
from Word of Mouth.
These data shows that 39% of sample population were aware about Fashion @ Big
Bazaar with the help of Hoardings.
76
Out of 100-sample size surveyed, 100% of the Respondents suggest that signage is
helpful in the store.
The data shows that 100% of the sample population suggest that signage is helpful in the
store.
Valid
Yes
No
Total
Frequency
Percent
2
98
100
2.0
98.0
100.0
2.0
100.0
77
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 98% of the respondents suggest that all Medias
promoted by Big Bazaar are good enough but only 2% of the respondents say that all the
Medias promoted by Big Bazaar should be prohibited by law.
The data shows that 98% of the sample population agree that all the Medias promoted by
Big bazaar are good.
13.2 Most of the Medias of Big Bazaar are bad.
Valid
No
Frequency
Percent
100
100.0
Valid
Percent
100.0
Cumulative
Percent
100.0
78
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the
Medias promoted by Big Bazaar are good.
The data shows that 100% of the sample population agree that all the Medias promoted
by Big Bazaar are good.
Percent
Valid Cumulative
Percent Percent
79
Valid
No
100
100.0
100.0
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias
promoted by Big Bazaar are not Monotonous.
The data shows that 100% of the sample population agree that Medias promoted by Big
Bazaar are not Monotonous.
13.4 I have no feeling one or the other about most Medias of Big Bazaar.
80
Valid
No
Frequency
Percent
100
100.0
Valid Cumulative
Percent Percent
100.0
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the
Medias promoted by Big Bazaar inspire them to visit once.
The data shows that 100% of the sample population agree that most of the Medias
promoted by Big Bazaar inspire them to visit once.
81
Valid
No
Frequency
Percent
Valid
Percent
Cumulative
Percent
100
100.0
100.0
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of
Big Bazaar will be in the mind for long lasting.
The data shows that 100% of the sample population agree that all the Medias of Big
Bazaar will be in the mind for long lasting.
82
Valid
No
Frequency
Percent
100
100.0
Valid Cumulative
Percent
Percent
100.0
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that watching any of
the Medias of Big Bazaar are worth while and inspire to shop at Big Bazaar
The data shows that 100% of the sample population agree that watching any of the
Medias of Big Bazaar are worth while and inspire to shop at Big Bazaar
83
Valid
Yes
Frequency
Percent
100
100.0
Valid
Percent
100.0
Cumulative
Percent
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of
Big Bazaar are fairly interesting and inspire to shop at Big Bazaar.
The data shows that 100% of the sample population agree that all the Medias of Big
Bazaar are fairly interesting and inspire to shop at Big Bazaar.
84
Valid
Yes
Frequency
Percent
Valid
Percent
Cumulative
Percent
100
100.0
100.0
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that they like to buy
products advertised on TV whenever possible.
The data shows that 100% of the sample population agree that they like to buy products
advertised on TV whenever possible.
85
Yes
100
Valid
Percent
Cumulative
Percent
100.0
100.0
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the
Medias of Big Bazaar are helpful for them to select the best product available.
The data shows that 100% of the sample population agree that most of the Medias of Big
Bazaar are helpful for them to select the best product available.
86
13.10 Most of the Medias of Big Bazaar are just to make fun.
Valid
No
Frequency
Percent
100
100.0
Valid
Percent
100.0
Cumulative
Percent
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big
Bazaar are not to make fun.
The data shows that 100% of the sample population agree that Medias of Big Bazaar are
not to make fun.
87
13.11 Most of the Medias of Big bazaar do not inspire to shop at Big bazaar.
Valid
Frequency
Percent
100
100.0
No
Valid
Percent
100.0
Cumulative
Percent
100.0
Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big
Bazaar inspire to shop at Big Bazaar.
The data shows that 100% of the sample population agree that Medias of Big Bazaar
inspire to shop at Big Bazaar.
88
89
These data shows that 100% of sample population have favourable attitudes towards
Medias at Big Bazaar.
11.0
89.0
Valid
Percent
11.0
89.0
100
100.0
100.0
Valid Agree
Strongly agree
Total
Cumulative
Percent
11.0
100.0
90
Out of 100-sample size surveyed, 89% of them strongly agree & 11% of them only
agree with the Print ads promoted by Big Bazaar.
These data shows that 89% of the sample population overall strongly agree with the
Print ads promoted by Big Bazaar.
Hoardings
Valid
Agree
Strongly agree
Total
Frequency
Percent
43
57
100
43.0
57.0
100.0
Valid
Percent
43.0
57.0
100.0
Cumulative
Percent
43.0
100.0
91
Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only
agree with the hoardings promoted by Big Bazaar.
These data shows that 57% of the sample population overall strongly agree with the
hoardings promoted by Big Bazaar.
Word of mouth
Valid
Neither agree
nor disagree
Agree
Strongly agree
Total
Frequency
Percent
1.0
Valid
Percent
1.0
Cumulative
Percent
1.0
1
45
54
100
45.0
54.0
100.0
45.0
54.0
100.0
46.0
100.0
92
From the above graph it is clear that: Out of 100-sample size surveyed, 54% of them strongly agree, 45% of them agree &
1% of them neither agrees nor disagrees with the Word of mouth promoted by Big
Bazaar.
These data shows that 54% of the sample population overall strongly agree with the
Word of mouth promoted by Big Bazaar.
News Paper
Valid
Agree
Strongly
agree
Total
Frequency
Percent
59
41
59.0
41.0
100
100.0
Valid Cumulative
Percent
Percent
59.0
59.0
41.0
100.0
100.0
93
From the above graph it is clear that: Out of 100-sample size surveyed, 59% of them agree & only 41% of them strongly
agree with the Newspaper ads promoted by Big Bazaar.
These data shows that 59% of the sample population overall agree with the
Newspaper ads promoted by Big Bazaar.
Displays
Valid
Agree
Strongly
agree
Total
Frequency
Percent
Valid Cumulative
Percent
Percent
43
57
43.0
57.0
43.0
57.0
100
100.0
100.0
43.0
100.0
94
Valid
Frequency
Percent
Agree
Strongly agree
35
65
35.0
65.0
Valid
Percent
35.0
65.0
Total
100
100.0
100.0
Cumulativ
e Percent
35.0
100.0
95
Television
Valid
Neither agree
nor disagree
Frequency
Percent
1.0
Valid
Percent
1.0
Cumulative
Percent
1.0
96
Agree
Strongly agree
93
6
93.0
6.0
93.0
6.0
Total
100
100.0
100.0
94.0
100.0
97
Valid
Frequency
Percent
Satisfied
Highly satisfied
10
90
10.0
90.0
Valid
Percent
10.0
90.0
Total
100
100.0
100.0
Cumulativ
e Percent
10.0
100.0
Valid
Neutral
Satisfied
Frequency
31
69
Percent
31.0
69.0
Valid Percent
31.0
69.0
Cumulative Percent
31.0
100.0
98
Total
100
100.0
100.0
99
Valid
Frequency
Percent
Valid
Percent
Cumulative
Percent
Neutral
Satisfied
1
52
1.0
52.0
1.0
52.0
1.0
53.0
Highly satisfied
47
47.0
47.0
100.0
Total
100
100.0
100.0
100
Valid
Definitely
Frequency
Percent
Valid
Percent
Cumulative
Percent
100
100.0
100.0
100.0
101
Very good
Excellent
Good
Good & carry on
Good and carry on
Good and need to
improve
Good but still further
improvement is needed
Nothing it is been
Properly maintained
Satisfied and good
Very good
Very good and carry on
Total
Frequency
1
4
44
2
4
1
Percent
1.0
4.0
44.0
2.0
4.0
1.0
Valid Percent
1.0
4.0
44.0
2.0
4.0
1.0
Cumulative Percent
1.0
5.0
49.0
51.0
55.0
56.0
1.0
1.0
57.0
1.0
1.0
58.0
1
40
1
100
1.0
40.0
1.0
100.0
1.0
40.0
1.0
100.0
59.0
99.0
100.0
102
From the above graph it is clear that: Out of 100-sample size surveyed, 44% of them suggest that Medias promoted by
Banashankari Big Bazaar super centre Bangalore are good
Whereas 41% of them suggest as very good, 4% as Excellent, 6% as good and carry
on,1% as very good an carry on,1% as satisfied and good,1% as good and need to
improve,1% as neutral & 1% good but still further improvement is needed.
These data shows that on an average 98% of the sample population suggest that overall
very good with the Medias promoted by Banashankari Big Bazaar super centre
Bangalore.
103
Sex
The sample size was 100. Out of the 100 respondents there were 87 males and 13
females.87% Male & 13% Female.
From the above findings it is clear that there is high shopping frequency in male
respondents compared to female respondents.
1) Age Group (years)
Out of 100-sample size surveyed, 59% of them are from age group 26-40,
34% are Less than 25 and only 7% from 41-50.
These data shows that on an average all age group people visit to Big Bazaar.
2) Monthly household income (Rs)
Out of 100-sample size surveyed, 44% of them fall in this category whose monthly house
income is less than 10,000 rupees/month, whereas 40% fall in this category whose
monthly income is 10,001-20,000 rupees/month,15% fall in 20,001-30,000 rupees/month
and another 1% fall in over 30,000 rupees/month.
These data shows that 44% of sample population shop at Big Bazaar whose income is
less than 10000 rupees/month.
3) Occupation
Out of 100-sample size surveyed, 50% of them are employees, 26% are Professional,
22% are student and 2% are Business men.
These data shows that on an average all category of people visit to Big Bazaar.
4) How did you come to know about Big Bazaar?
Out of 100-sample size surveyed, 57% of respondents were aware about Big Bazaar with
the help of Hoardings, 21% with Displays, 12% with word of mouth and 5% got aware
from Television & another 5% from Newspaper.
These data shows that 57% of sample population were aware about Big Bazaar with the
help of hoardings Media.
104
Out of 100-sample size surveyed, 44% of respondents prefer to visit Big Bazaar at
weekends, 32% of respondents prefer to visit Big Bazaar once in a week, 10% of
respondents prefer to visit Big Bazaar Twice a week, 8% of respondents prefer to visit
Big Bazaar once a month, 4% of respondents prefer to visit Big Bazaar at any time & 2%
of respondents visited for the first time. These data shows that 44% of sample population
prefers to visit Big Bazaar during Week ends.
6) Which of the following Media influence you more to shop at Big Bazaar?
Out of 100-sample size surveyed, 45% of them prefer that Displays influence more to
shop at Big Bazaar, 26% of them suggest that Hoardings influence more to shop at Big
Bazaar, 18% of them suggest that Future TV influence more to shop at Big Bazaar,5% of
them suggest that Word of mouth influence more to shop at Big Bazaar,1% of them
suggest that Newspaper influence more to shop at Big Bazaar. These data shows that
Displays influence more to shop at Big Bazaar compared to other Medias.
7) Awareness of Food stop, F123 and Star & Sitara at Big Bazaar.
Out of 100-sample size surveyed, Awareness level of Food stop, F123 and Star & Sitara
at Big Bazaar is 100% from the Respondents. The data shows that 100% of the sample
population are aware of Food stop, F123 and Star & Sitara at Big Bazaar.
7.1) how did you come to know about Food stop, F123 and Star & Sitara at Big
Bazaar?
Out of 100-sample size surveyed, 34% of respondents were aware about FOOD STOP,
F123 and STAR & SITARA at Big Bazaar with the help of Word of Mouth, 21% with
Future TV, 16% with Hoardings,14% with Displays and 12% got aware from News paper
& another 3% from Print ads.
These data shows that 34% of sample population were aware about Big Bazaar with the
help of Word of mouth Media.
105
8) Opinion towards Medias FOOD STOP, F123 and STAR & SITARA at Big
Bazaar.
FOOD STOP
Out of 100-sample size surveyed, 61% of them are highly satisfied with the Medias of
Food stop at Big Bazaar & 39% of them are overall satisfied with the Medias of Food
stop at Big Bazaar.
These data shows that 61% of the sample population are overall highly satisfied with the
Medias of Food stop at Big Bazaar.
F123
Out of 100-sample size surveyed, 64% of them are overall highly satisfied with the
Medias of F123 at Big Bazaar & 36% of them are overall satisfied with the Medias of
F123 at Big Bazaar.
These data shows that 64% of the sample population are overall highly satisfied with the
Medias of F123 at Big Bazaar.
STAR & SITARA
Out of 100-sample size surveyed, 39% of them are highly satisfied with the Medias of
Star and Sitara at Big Bazaar & 61% of them are overall satisfied with the Medias of Star
and Sitara at Big Bazaar
These data shows that 61% of the sample population are overall satisfied with the Medias
of Star and Sitara at Big Bazaar.
9) Awareness of Monthly savings Bazaar super savings every month at Big
Bazaar.
Out of 100-sample size surveyed, Awareness level of "Monthly savings Bazaar" super
savings every month at Big Bazaar is 100% from the Respondents.
The data shows that 100% of the sample population are aware of "Monthly savings
Bazaar" super savings every month at Big Bazaar.
106
9.1) how did you come to know about Monthly savings Bazaar super savings
every month at Big Bazaar.
Out of 100-sample size surveyed, 45% of respondents were aware about "Monthly
savings Bazaar" super savings every month at Big Bazaar with the help of Newspaper,
19% with Hoardings, 18% with Future TV and 11% got aware from Word of mouth &
another 7% from Displays.
These data shows that 45% of sample population were aware about "Monthly savings
Bazaar" super savings every month at Big Bazaar with the help of Newspaper Media.
107
11.1) how did you come to know about Fashion @ Big Bazaar?
Out of 100-sample size surveyed, 39% of respondents were aware about Fashion @ Big
Bazaar with the help of Hoardings, 30% with Future TV, 21% with Displays and 7% got
aware from News paper & another 3% from Word of Mouth.
These data shows that 39% of sample population were aware about Fashion @ Big
Bazaar with the help of Hoardings.
12) Signage in the store helpful?
Out of 100-sample size surveyed, 100% of the Respondents suggest that signage is
helpful in the store.
The data shows that 100% of the sample population suggest that signage is helpful in the
store.
13) For the following (Say Yes or No)
13.1) Out of 100-sample size surveyed, 98% of the respondents suggest that all
Medias promoted by Big Bazaar are good enough but only 2% of the respondents say
that all the Medias promoted by Big Bazaar should be prohibited by law.
13.2) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias promoted by Big Bazaar are good.
13.3) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias
promoted by Big Bazaar are not Monotonous.
13.4) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias promoted by Big Bazaar inspire them to visit once.
13.5) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the
Medias of Big Bazaar will be in the mind for long lasting.
13.6) Out of 100-sample size surveyed, 100% of the Respondents suggest that
watching any of the Medias of Big Bazaar are worth while and inspire to shop at Big
Bazaar.
108
13.7) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the
Medias of Big Bazaar are fairly interesting and inspire to shop at Big bazaar.
13.8) Out of 100-sample size surveyed, 100% of the Respondents suggest that they
like to buy products advertised on TV whenever possible.
13.9) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias of Big Bazaar are helpful for them to select the best product available.
13.10) Out of 100-sample size surveyed, 100% of the Respondents suggest that
Medias of Big Bazaar are not to make fun.
13.11) Out of 100-sample size surveyed, 100% of the Respondents suggest that
Medias of Big Bazaar inspire to shop at Big Bazaar.
These data shows that 100% of sample population have favourable attitudes towards
Medias at Big Bazaar.
14) Medias promoted by Big Bazaar
Print ads
Out of 100-sample size surveyed, 89% of them strongly agree & 11% of them only agree
with the Print ads promoted by Big Bazaar.
These data shows that 89% of the sample population overall strongly agree with the Print
ads promoted by Big Bazaar.
Hoardings
Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only agree
with the hoardings promoted by Big Bazaar.
These data shows that 57% of the sample population overall strongly agree with the
hoardings promoted by Big Bazaar.
Word of mouth
Out of 100-sample size surveyed, 54% of them strongly agree, 45% of them agree & 1%
of them neither agrees nor disagrees with the Word of mouth promoted by Big Bazaar.
109
KLESs Institute of Management Studies and
Research
These data shows that 54% of the sample population overall strongly agree with the Word
of mouth promoted by Big Bazaar.
News paper
Out of 100-sample size surveyed, 59% of them agree & only 41% of them strongly agree
with the Newspaper promoted by Big Bazaar.
These data shows that 59% of the sample population overall agree with the Newspaper
promoted by Big Bazaar
Displays
Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only agree
with the Displays promoted by Big Bazaar.
These data shows that 57% of the sample population overall strongly agree with the
Displays promoted by Big Bazaar.
Future TV
Out of 100-sample size surveyed, 65% of them strongly agree & 35% of them only agree
with the Future TV promoted by Big Bazaar.
These data shows that 65% of the sample population overall strongly agree with the
Future TV promoted by Big Bazaar.
Television
Out of 100-sample size surveyed, 93% of them agree, 6% of them strongly agree & 1%
of them neither agrees nor disagrees with the Television ads promoted by Big Bazaar.
These data shows that 93% of the sample population overall agree with Television ads the
promoted by Big Bazaar.
15) Satisfaction level of Medias promoted by Big Bazaar compared to other retail
stores.
Big Bazaar
110
Out of 100-sample size surveyed, 90% of them are overall highly satisfied & 10% of
them satisfied with the Medias promoted by Big Bazaar.
These data shows that 90% of the sample population overall highly satisfied with the
Medias promoted by Big Bazaar.
Others
Out of 100-sample size surveyed, 64% of them are only satisfied & 36% of them are
neutral with the Medias promoted by other retail stores.
These data shows that 64% of the sample population only satisfied with the Medias
promoted by other retail stores.
16) Medias promoted by Banashankari Big Bazaar super centre.
Out of 100-sample size surveyed, 47% of them are overall highly satisfied, where as52%
of them only satisfied & 1% neutral with the Medias promoted by Banashankari Big
Bazaar super centre Bangalore.
These data shows that 47% of the sample population overall highly satisfied with the
Medias promoted by Banashankari Big Bazaar super centre Bangalore.
17) Would you like to visit Banashankari Big Bazaar super centre again.
Out of 100-sample size surveyed, 100% of them agree that they would you like to visit
Banashankari Big Bazaar super centre again.
The data shows that 100% of the sample population agree that they would you like to
visit Banashankari Big Bazaar super centre again.
18) Suggestions or comment for further improvement of Medias at Banashankari
Big Bazaar super centre
Out of 100-sample size surveyed, 44% of them suggest that Medias promoted by
Banashankari Big Bazaar super centre Bangalore are good
Where as 41% of them suggest as very good, 4% as Excellent, 6% as good and carry
on,1% as very good an carry on,1% as satisfied and good,1% as good and need to
improve,1% as neutral & 1% good but still further improvement is needed.
111
These data shows that on an average 98% of the sample population suggest that overall
Medias promoted by Banashankari Big Bazaar super centre Bangalore are very good.
Conclusions
The study helped me gain valuable insights in, towards a customers association with a
brand. This project titled Customer attitudes towards media at Big Bazaar, has been a
knowledge gaining experience for me. By interacting with the respondents and making
visits to the competing malls and stores, I have been able to understand that
understanding customers is an art and it takes a very strong brand image for a company
to retain itself in the market. The results of the survey proved to be both encouraging
and partly discouraging too. The respondents were not very positive about Big Bazaar
as being very expensive and with less variety, which was quite discouraging as that is
entirely not true. The segment for which Big bazaar should cater to is the 26-40 age
segments, so as the organization should focus on highlighting the various options
available at the Big Bazaar store; it is going to bond well with the targeted market.
Though there are many competitors in the market for this segment, the company has an
advantage, as it is already an established player in the industry. Big bazaar has what it
takes to become a name to reckon with in the market and I offer my best wishes for the
same and hope that my work will be of some use for the company.
112
113
5) In general Big Bazaar is positioned as a low priced and good quality store.
But it is only the low price which has clicked with the customers i.e. the
consumer regards Big Bazaar as a store for reasonable price and not good
quality; hence efforts must be made to improve the perception of the
consumers regarding the quality of the products.
6) Big Bazaar should concentrate more on customers whose Monthly household
income is less than 10000 Rupees/month as these customers visit often more
than twice a month and also they do not prefer high brands due to the high
cost of living in Bangalore.
7) The age group of 26-40 are most active when it comes to shopping as 59% of
the respondents who shop more than twice a month fall in this category and
this can be a likely group.
8) The employees are most active when it comes to shopping as 50% of the
respondents who shop more than twice a month fall in this category and this
can be a potential category.
9) As most of the shoppers were from the ITES BPO, IT sectors, there can be
direct advertisements/publicity carried out at these offices/canteens in the
form of banners, posters being set up, or advertisements of Big Bazaar
running on a Plasma Screen at the canteens. This would help in targeting the
specific age group with more efficiency than having a generic audience .This
would also reduce the ad spend.
10) A lot of below the line (BTL) activities should be carried out to target this
group.
114
11) More and more Promotional offers to be promoted in the weekends as 44%
of respondents often visit in the weekends.
12) Big Bazaar should show interests towards peak hours that is from evening
6pm to 9pm as the customers often visit during these hours so more
Innovative promotional activities should be done in these peak hours.
13) Most of the respondents feel that there are very few offers or sales happening
in the mid of the month which is not the case as there are some or the other
offers running. Hence there should be an attempt to communicate it
effectively.
14) Big Bazaar should promote more ads in television because it is performing
very low with only 6% compared to other Medias. While respondents
strongly agree with only 6%.
15) Big bazaar should focus on print ads as this Media is influencing very low to
shop at Banashankari Big Bazaar super centre with only 5%.
16) Awareness of all the offers through all the Medias is good but that to need to
do further improvements.
17) Respondents opinion towards media of Food stop, F 123 & Star and Sitara
is very good with on an average 60% from sample population. So need to
carry on as it is performing now.
18) Big Bazaar should accept gift coupons/vouchers (Sodexho) as these are the
gift coupons that most of the companies give their employees; this would also
create new walk-ins.
19) 100% of the sample population suggest that signage is helpful in the store so
it has to be properly maintained.
20) 100% of the sample population agree that they would you like to visit
Banashankari Big Bazaar super centre again. From this I suggest that
Banashankari Big Bazaar super centre is full filling one or the other needs of
the sample population either directly or indirectly by providing better service
and it has to maintain same services in future.
115
LIMITATIONS OF STUDY
Some of the limitations of this study are:
I.
Due to time constraint the study was limited to Bangalore City and the
number of questionnaires was restricted to 100.
II.
III.
It is assumed that the information given by the respondents is true as per their
knowledge and hence the chances of biased information is remote but
definitely cannot be ruled out.
IV.
Due to the limited number of respondents, the finding may not be the same for
the whole population.
116
Questionnaire
Dear Sir/Madam,
I MANJNATH.M.JANAKI, first year MBA student of KLESs IMSR making a
thorough study on Big Bazaar. I request you to please co-operate & fill in your opinion
to facilitate our study. Your information will be kept confidential & will be used only for
study purpose.
Name: ____________________
Address (location): _________________________
Contact Number:_________________________
Sex:
Male
Female
[ ]
[ ]
(b) 26-40
(d) Over 50
[ ]
[ ]
[
[
[
[
]
]
]
]
117
3. Occupation:
(a) Business
(d) House wife
[ ] (b) Employee
[ ] (e) Student
[ ]
[ ]
(c) Professional
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
6. Which of the following Media influence you more to shop at Big Bazaar?
(a) Print ads
[ ]
(b) Hoardings
[ ]
(c) Word of mouth [ ]
(d) Displays
[ ]
(e) Future TV
[ ]
(f) Newspaper
[ ]
(g) Any other, (pleasespecify)______________________________________________
7. Are you aware of FOOD STOP, F123 and STAR & SITARA at
Big Bazaar?
(a) Yes
[ ]
(b) No
[ ]
If Yes, How did you come to know about FOOD STOP, F123 and STAR & SITARA
at BIG BAZAAR ?
(a) Print ads [ ]
(b) Hoardings
[ ]
(c) Word of mouth
[ ]
(d) Displays [ ]
(e) Future TV
[ ]
(f) Newspaper
[ ]
(g) Any other, (please specify) _____________________________________________
9. Are you aware of Monthly savings Bazaar super savings every month
at BIG BAZAAR ?
(a) Yes
[ ]
(b) No
[ ]
118
If Yes, How did you come to know about Monthly savings Bazaar super savings
every month at BIG BAZAAR ?
(a) Print ads
[ ] (b) Hoardings
[ ] (c) Word of mouth
[ ]
(d) Displays
[ ] (e) Future TV
[ ] (f) Newspaper
[ ]
(g) Any other, (please specify)______________________________________________
[ ]
(b) No [ ]
If Yes, How did you come to know about Youth special offer at BIG
BAZAAR?
(a) Print ads
[ ] (b) Hoardings
[ ] (c) Word of mouth [ ]
(d) Displays
[ ] (e) Future TV
[ ] (f) Newspaper
[ ]
(g) Any other,(please specify)_________________________________________
11. Are you aware of Fashion @ Big bazaar?
(a) Yes
[ ]
(b) No
[ ]
If Yes, How did you come to know about Fashion @ Big bazaar?
(a) Print ads
[ ] (b) Hoardings
[ ] (c) Word of mouth [ ]
(d) Displays
[ ] (e) Future TV
[ ] (f) Newspaper
[ ]
(g) Any other, (please specify) _______________________________________
12. Is the signage in the store helpful?
(a) Yes
[ ]
(b) No
[ ]
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(d) I have no feeling one or the other about most Medias of BigBazaarYes [ ] No [ ]
(e) I like Medias of Big bazaar at times.
Yes [ ] No [ ]
(f) Watching any of the Medias of Big Bazaar is waste of time
Yes [ ] No [ ]
(g) Most of the Medias of Big Bazaar are fairly interesting.
Yes [ ] No [ ]
(h) I like to buy products advertised on TV whenever possible.
Yes [ ] No [ ]
(i) Most Medias help to select the best product available
Yes [ ] No [ ]
(j) Most of the Medias of Big Bazaar are just to make fun.
Yes [ ] No [ ]
(k) Most of the Medias of Big Bazaar do not inspire to shop at BigBazaar.Yes[ ]No[ ]
Print ads
Hoardings
Word of mouth
Newspaper
Displays
Future TV
Television
Strongly
disagree
Disagree
Neither agree
nor disagree
Agree
Strongly
agree
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5-highly satisfied
4
16. Are you satisfied with the Medias promoted by Banashankari BIG
BAZAAR super centre?
Rank the following where 1 is least satisfied and the 5 highly satisfied
17. Would you like to visit Banashankari BIG BAZAAR super centre again ?
(a) Definitely
[ ]
[ ]
(c) No
[ ]
Bibliography
Websites referred
http://www.ey.com/global/download.nsf/India/Retail_TheGreat_Indian_Retail_Story.pdf
http://www.imagesretail.com/
www.cplmg.com
www.Pantaloon.com
http://www.ibef.org/industry/retail.aspx
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