Written Analysis and Communication II

Assignment 2:
Proposal: Shri Adinath Tourist Agency

Submitted to
Prof. Gita Chaudhuri

Submitted by
Group A1
(Abhijeet, Alok, Ashutosh, Kuntal, Rajashree)
Section: A

Submitted on
07.10.2015

Expansion and Efficiency Improvement Strategies for

Shree Adinath Tourist Agency

A Proposal presented to
Mr. Virendra Jain
Shri Adinath Tourism Agency

Submitted on
07.10.2015

Presented by
Group A1
(Abhijeet, Alok, Ashutosh, Kuntal, Rajashree)
Section: A

Indian Institute of Management, Udaipur

Table of Contents
1. Introduction
i.
Setting of Context4
ii.
Company Background.4
iii.
Statement of the Problem.4
2. Approach and Methodology
i.
Description of the proposed project5
ii.
Outline of the methodology adopted..5
3. Scope and Deliverables
i.
Project deliverables.6
ii.
Project scope definition..6
iii.
Data rights...6
4. Work Plan...7
5. Calendar Schedule (Gantt Chart)...8
6. Mutual Responsibilities
i.
IIM Udaipur students responsibility..8
ii.
Expectation from the client8
iii.
Points of Contact8
7. Company Information9
8. List of References..9

1. Introduction
The proposal below has been formulated and documented for Adinath Tourist Agency, Udaipur. It
provides a brief overview of the company, attempts to understanding of its present mode of
operations and business handling, and and highlights the hurdles faced in this scenario. The
proposal will bear suggestions to moderate the issues faced by the company.
3

i.

Setting of Context
The drafters of this proposal Ashutosh Palla, Abhijeet Deshmukh, Alok Kumar, Kuntal Baruah
and Rajashree Banerjee form a five member-team from Indian Institute of Management, Udaipur,
with an objective to gain insight into the regular operations of a small-scale tourism agency,
understandthe objectives and goals of the organization, and the factors responsible for its growth
and success. They will also attempt to analyze and address the problems which the company is
facing. The project has only been undertaken only for academic purposes.

ii.

Company Background
Since its very inception, Udaipur has been a rich historical and cultural and heritage and so attracts
large number of tourists from across the country and outside. nerve center in the vibrant state of
Rajasthan. Renowned as the City of Lakes housing Fateh Sagar Lake and Pichola Lake, other
tourist attractions include the City Palace, Lake Palace, Sajjangarh Palace, Saheliyon Ki Baari,
Gulab Baag and many others. Tourism is the most flourishing industryagency here and tourism
agencies have mushroomed across the city. The company of interest, Adinath Tourist Agency was
established in 1985. They provide domestic and international tour services. The office is located
near Suraj Pole, Udaipur and the agency caters to the needs of middle class economy travelers from
across India. The company employs a total of 20 buses and 30 cabs for taxi services. How many
employees?

iii.

Statement of the Problem

What are the strategies to be adopted by Shri Adinath Tourist Agency for better business growth and
operational efficiency? Does not flow from the above. These aspects have not been examined.

2. Approach and Methodology

i.

Description of the proposed project

Shri Adinath Tourism Agency is preferred by middle class tourists as a reasonably priced tourism
agency with special tour packages offered for family and couples trips.
The team hadrequested and conducted a preliminary interaction session with the owner ofto the
company and gathered some information pivotal to the project. The team inferred that it is a profit
makingthe company within general has a simple operating process with few resources and an average
customer reach. which makes it a profitable one. However, the company does not have the ammunition
to meet the rising demand for hotel and transport during holiday season due to low sub-par operational
efficiency. There are also prospective market segments that have not been tapped into as yet as the
agency has mainly focused on catering to the middle class. Very scanty data. Does not give a clear idea
of the organization.
ii.

Outline of the methodology to be adopted

The team needs to delve into how the company functions as of now. The team further plans to visit
company for further information to fill any loopholes in understanding of operating procedures
adopted.
The team plans to gain insights on the marketing practices in the company. They also would conduct
further interviews with the owner and company personnel to understand how they view the company
and strategies for growth. You need to give a clear idea of the organizational structure of the company.
Who are you going to interview? Will you also interview customers? What methods will you adopt to
study this unit?

3. Scope and Deliverables

i.

Project Deliverables

The deliverables to be submitted for inspection at the end of this project are:

One hard copy of the Project Proposal

One soft copy (PDF file) of the Project Proposal

The deliverables will be handed over to Mr Virendra Jain, the proprietor of Shri Adinath Tourism
Agency upon completion of the project on 12/12/2015/
ii.

Project Scope Definition

The project scope does not include the following:

iii.

Structured Market Research

Quantitative data analysis
Overseeing implementation
Salary and other employee compensations
Data Rights

The rights to all the primary data sources, interview transcripts, back-end data collection documents
and rough drafts of the proposal lie with the team of IIM Udaipur students and the owner, Virendra
Jain.

4. Work Flow (Tentative)

S.No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Activity
Choosing of company
First Interaction with the owner
Proposal - first draft
Preparation of questionnaire - first draft
Placement Activities
Proposal - revision (second draft)
Second meeting with the owner
Preparation of questionnaire (second draft)
Placement Activities
Mid-term exams
Management Summit
Proposal third draft
Diwali break
Third meeting with the owner
Analysis of answers/survey
Formulation of recommendation
Discussion of recommendation with the
owner

Start date
28-09-2015
30-09-2015
05-10-2015
10-10-2015
14-10-2015
16-10-2015
21-10-2015
25-10-2015
28-10-2015
31-10-2015
06-11-2015
09-11-2015
10-11-2015
15-11-2015
20-11-2015
24-11-2015

End Date
28-09-2015
30-09-2015
07-10-2015
12-10-2014
15-10-2015
20-10-2015
24-10-2015
27-10-2015
29-10-2015
04-11-2015
08-11-2015
15-11-2015
13-11-2015
19-11-2015
23-11-2015
26-11-2015

Duration
1
1
2
3
2
5
4
3
2
5
3
7
3
5
4
3

27-11-2015

01-12-2015

5. From your work plan it seems you are going to base your entire study on interviews
conducted with the owner. This will not yield a comprehensive perspective. You need to
interview other stakeholders as well, e.g. employees, customers, etc. Also no time has been
allocated to writing of various drafts of the final report. Do not copy paste things from the
sample proposal. Remember the proposal shown is without Instructors comments and is not
the final version.Calendar Schedule (Gantt Chart)
Choosing of company
First Interaction with owner
Proposal - first draft
Preparation of questionnaire - first draft
Placement Activities
Proposal - revision (second draft)
Second meeting with owner
Preparation of questionnaire (second draft)
Placement Activities
Mid-term exams
Management Summit
Proposal third draft
Diwali break
Third meeting with owner
Analysis of answers/survey
Formulation of recommendation
Discussion of recommendation with owner

See comments given on Work Plan

6. Mutual Responsibilities
i.

The team of IIM Udaipur students is responsible for the following things:
Delivering good qualitative analysis with suggestions for improvement
Adhering to timelines and progressing steadily
Maintaining client confidentiality
ii.
Expectation from the client
Providing relevant inputs for faster analysis within the stipulated time
Providing prompt and honest response to questions placed before them during interviews
Reviewing and approving the proposed solutions in good time.
iii.
Points of Contact
IIM Udaipur team point of contact: Abhijeet Deshmukh
Shri Adinath Tourism Agency contact: Virendra Jain

7. Company Information You need to give industrial classification number

Owner(s): Virendra Jain
Office Address: 2, 1st Floor, Nr. Apsara Hotel, City Station Road, Udaipur 313001, Rajasthan
Phone: +91-294 2414149
Mobile: +91 9414168359
The team came to know of this tourism agency through an online search portal Justdial.
Main reasons for selecting the organization:
-

The company deals in a flourishing sector and has great scope of expanding its service

line and improving the present strategies for acquiring a greater customer base.
The company has highest customer inflow during holiday seasons when tourists come in
large numbers to visit Rajasthan. October and December are the best months to analyse
business and contribute towards the growth of the organization.

8. List of References

http://www.justdial.com/

http://en.wikipedia.org/wiki/Udaipur

The proposal needs to have a sharper focus. What exactly are you going to examine? Do you feel the
company faces problems in managing demand during peak season and this is due to its operational
inefficiency? Or do you think it has potential to expand its business by tapping untapped segments?
Company data is inadequate. At one place it states it has both international and domestic tour services
but there is no information on its international operations. Approach and methodology needs looking
into.
The sample proposal was for reference and not for for copy pasting.
You have to rewrite the proposal.