Retailing in India

RETAILING IN INDIA
Euromonitor International
May 2015
RETAILING IN INDIA
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LIST OF CONTENTS AND TABLES

Executive Summary ..................................................................................................................... 1
Retailing in India Witnesses Strong Growth in 2014 ................................................................. 1
Internet Retailing Continues To See the Fastest Growth .......................................................... 1
Non-grocery Retailers Witnesses Stronger Growth Than Grocery Retailers in 2014................ 1
Domestic Retailers Continue To Dominate the Competitive Environment ................................ 1
Mobile Internet Retailing Is Expected To Be the Next Big Channel .......................................... 1
Key Trends and Developments .................................................................................................... 1
New Government Helps To Drive the Growth of Retailing ........................................................ 1
Non-store Retailing Registers Strong Growth ........................................................................... 3
Hypermarkets Leads Growth in Grocery Retailing in India ....................................................... 4
Private Label Products Have Started To Become More Accepted by Consumers ................... 4
Market Indicators .......................................................................................................................... 5
Table 1
Employment in Retailing 2009-2014............................................................. 5
Market Data .................................................................................................................................. 5

Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Table 14
Table 15
Table 16
Table 17
Table 18
Table 19
Table 20
Table 21
Table 22
Table 23
Table 24
Table 25
Table 26
Table 27
Sales in Retailing by Store-based vs Non-Store: Value 2009-2014 ............. 5

Sales in Retailing by Store-based vs Non-Store: % Value Growth
2009-2014 .................................................................................................... 5
Sales in Store-based Retailing by Channel: Value 2009-2014 ..................... 6
Store-based Retailing Outlets by Channel: Units 2009-2014 ....................... 6
Sales in Store-based Retailing by Channel: % Value Growth 20092014 ............................................................................................................. 6
Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014 ........ 7
Sales in Non-Store Retailing by Channel: Value 2009-2014 ........................ 7
Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014 ....... 7
Sales in Retailing by Grocery vs Non-Grocery: 2009-2014 .......................... 7
Non-Grocery Specialists: Value Sales, Outlets and Selling Space
2009-2014 .................................................................................................... 8
Sales in Non-Grocery Specialists by Channel: Value 2009-2014 ................. 8
Non-Grocery Specialists Outlets by Channel: Units 2009-2014 ................... 8
Sales in Non-Grocery Specialists by Channel: % Value Growth 20092014 ............................................................................................................. 9
Non-Grocery Specialists Outlets by Channel: % Unit Growth 20092014 ............................................................................................................. 9
Retailing Company Shares: % Value 2010-2014 ......................................... 9
Retailing Brand Shares: % Value 2011-2014 ............................................. 10
Store-based Retailing Company Shares: % Value 2010-2014 ................... 11
Store-based Retailing Brand Shares: % Value 2011-2014......................... 11
Store-based Retailing Brand Shares: Outlets 2011-2014........................... 12
Non-Store Retailing Company Shares: % Value 2010-2014 ...................... 12
Non-Store Retailing Brand Shares: % Value 2011-2014 ............................ 13
Non-Grocery Specialists Company Shares: % Value 2010-2014............... 14
Non-Grocery Specialists Brand Shares: % Value 2011-2014 .................... 14
Non-Grocery Specialists Brand Shares: Outlets 2011-2014 ...................... 15
Non-Grocery Specialists Brand Shares: Selling Space 2011-2014 ............ 15
Forecast Sales in Retailing by Store-based vs Non-Store: Value
2014-2019 .................................................................................................. 16
RETAILING IN INDIA
Table 28
Table 29
Table 30
Table 31
Table 32
Table 33
Table 34
Table 35
Table 36
Table 37
Table 38
Table 39
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Forecast Sales in Retailing by Store-based vs Non-Store: % Value

Growth 2014-2019 ..................................................................................... 16
Forecast Sales in Store-based Retailing by Channel: Value 20142019 ........................................................................................................... 16
Forecast Store-based Retailing Outlets by Channel: Units 2014-2019 ...... 17
Forecast Sales in Store-based Retailing by Channel: % Value Growth
2014-2019 .................................................................................................. 17
Forecast Store-Based Retailing Outlets by Channel: % Unit Growth
2014-2019 .................................................................................................. 17
Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019 ....... 18
Forecast Sales in Non-Store Retailing by Channel: % Value Growth
2014-2019 .................................................................................................. 18
Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling
Space 2014-2019 ....................................................................................... 19
Forecast Sales in Non-Grocery Specialists by Channel: Value 20142019 ........................................................................................................... 19
Forecast Non-Grocery Specialists Outlets by Channel: Units 20142019 ........................................................................................................... 19
Forecast Sales in Non-Grocery Specialists by Channel: % Value
Growth 2014-2019 ..................................................................................... 20
Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth
2014-2019 .................................................................................................. 20
Appendix .................................................................................................................................... 20
Operating Environment ........................................................................................................... 20
Summary 1
Standard Opening Hours by Channel Type 2014....................................... 21
Cash and Carry....................................................................................................................... 22

Table 40
Cash and Carry: Number of Outlets by National Brand Owner 20112014 ........................................................................................................... 23
Definitions................................................................................................................................... 23
Sources ...................................................................................................................................... 23
Summary 2
Research Sources ...................................................................................... 23
II
RETAILING IN INDIA
RETAILING IN INDIA
EXECUTIVE SUMMARY
Retailing in India Witnesses Strong Growth in 2014
Retailing in India witnessed a steady growth in 2014, along with the new government there
was better consumer sentiment, and combined with higher disposable incomes consumers
started to spend more, which helped to drive growth in retailing in 2014.
Internet Retailing Continues To See the Fastest Growth

Internet retailing witnessed strong growth once again in 2014. The number of new shoppers
switching to internet retailing and the number of existing customers returning to this retail
channel was enormous. This was due to the low prices offered by online retailers, the
convenience of shopping from home and the availability of brands in areas where store-based
retail outlets are not yet present.
Non-grocery Retailers Witnesses Stronger Growth Than Grocery

Retailers in 2014
The split between groceries and non-groceries remained similar in 2014, with non-grocery
retailers accounting for lower sales than grocery retailers. However, in 2014 non-grocery
retailers witnessed stronger growth. This was primarily driven by increasing disposable incomes,
which led consumers to purchase products more frequently. This was most apparent in beauty
specialist retailers, chemists/pharmacies and traditional toys and games stores.
Domestic Retailers Continue To Dominate the Competitive Environment

The top five retailers in the country in 2014 continued to be domestic players. This was
observed mainly because domestic retailers have a better understanding of consumer
behaviour. Also, foreign direct investment policies are still not very friendly towards international
companies.
Mobile Internet Retailing Is Expected To Be the Next Big Channel

As internet retailing witnessed such strong growth in 2014, mobile internet retailing is
expected to be the next big channel in retailing. During 2014, a few internet retailers declared
the closing of their desktop platforms, moving purely towards mobile retail. This is likely to
continue in the forecast period, mobile internet retailing is expected to grow hand in hand with
internet retailing, where a large number of internet retailers might switch completely to mobile
internet retailing platform.
KEY TRENDS AND DEVELOPMENTS

New Government Helps To Drive the Growth of Retailing
Retailing registered steady growth in 2014. Total GDP in the country registered growth of 12%
in 2014, which was slightly lower than the review period CAGR of 15% during 2009-2014 for
GDP. The continuous growth over the review period led consumers to have much stronger
purchasing power than before. They had higher disposable incomes, which grew by 12% in
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2014, which also led to an increase in the frequency of shopping. India had a new
government in 2014; this was very encouraging for consumer sentiment, as there was a
definite improvement in countrys economic development due to the new government.
Narendtra Modi led the government during 2014, and helped to improve the rupee
devaluation against the US dollar. The government promoted the idea of Made in India in
order to push the development of manufacturers in India. This was a huge boost for domestic
manufacturers and retailers alike.
Non-grocery specialists continued to be the winner in 2014, registering current value growth
of 14% during 2014. Apart from rising frequency of purchasing, the average expenditure per
person also witnessed growth due to continued economic developments. However, although
growth was stronger for non-grocery specialists, grocery retailers continued to account for the
larger share in retailing in India in 2014.
Retailers realised the increase in the buying potential of consumers, and also their changing
tastes. Consumers did not limit themselves to mass brands, which led to growth for luxury
brands in India. Luxury retailing in India grew by 13% in current value terms in 2014, primarily
driven by internet retailing, as brands which were previously only available in metropolitan
areas were also available in other cities, due to the strong delivery logistics of internet
retailers.
Economic developments also allowed consumers to switch to technology-based retailing. The
percentage of the population using the internet grew to 17% in 2014, from 15% in 2013. The
ownership of personal computers as a percentage of households increased to 14% in 2014,
compared with 12% in 2013. Finally, retail volume sales of smartphones increased by 172%
in 2013. The growing acceptance and usage of technology changed the urban retail
landscape to a significant extent in 2014. Consumers often used internet retailing, which led
this channel to register the strongest current value growth of 85% in 2014.
The gradual shift to technology-enabled retailing led retailers to focusing on multi-channel
retailing over pure play retailing. Most branded store-based retailers developed or were in the
process of developing an internet retailing arm in order to capture the growing consumer
base. This was very well-received by consumers, as it allowed them to buy their favourite
brands via more than one channel.
Outlook
The Indian economy is expected to continue on its growth trajectory. Real GDP growth is
expected to be 6-7% annually during the forecast period. Inflation is expected stay close to
6% during the same period. The government of India is focusing on increasing the inflow of
foreign direct investment (FDI); the FDI laws, which were previously generally very stringent in
the country, have been made much more convenient for companies. Foreign direct
investment was allowed in both the railways and defence during 2014. This is expected to
continue to expand to other parts of the economy.
The Goods and Service Tax (GST) is expected to come into action by April 2016. This will
help a large number of retailers to operate at the same level as global companies, which will
allow them to compete with international players on a global level.
Retailers will start working towards a multi-channel approach in order to reach the maximum
number of consumers. Furthermore, the retail landscape in metropolitan areas will definitely
witness a shift towards non-store retailing, as a lack of time and the convenience of shopping
at home at discounted prices will drive this type of retailing over the forecast period. However,
rural India will take more than five years to reach the same place in retailing.
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The traditional retail landscape will remain a big channel in India, as this is the oldest and
best-known retail channel in India. Hence, traditional grocery retailers will continue to exist
and thrive along with the new retail channels over the forecast period.
Consumers are likely to continue spending on aspirational living. The average age of the
Indian population was below 30 in 2014. This is likely to increase by a couple of years;
however, the population will largely continue to be made up of the younger generation. The
workforce in the country, with their higher disposable incomes, fast lifestyles and aspirational
living, will continue to buy more frequently, open up the retail landscape to technology and
products which were not previously available in India, and drive the growth of overall retailing.
Non-store Retailing Registers Strong Growth

Non-store retailing registered growth of 62% in current value terms in 2014. This growth was
driven primarily by internet retailing, which was a huge success during the year. Internet
retailing, direct selling and homeshopping registered current value growth rates of 85%, 12%
and 5% respectively in 2014.
Internet retailing increased by a CAGR of 49% in current value terms over the review period
2009-2014. This growth was driven by both consumers and retailers. Consumers started to
opt for this channel due to the convenience and discounts offered by such retailers. Retailers,
on the other hand, realised the increased spending capacity of consumers and the decreased
availability of time to go shopping. Both the demand and supply for this channel grew in
tandem, which led the channel to become successful and popular over the review period.
Direct selling continued to be the retail channel of choice for consumers who were loyal to
particular direct selling brands. Amway India Enterprises, Herbalife International India and
Eureka Forbes, amongst many other companies, continue to sell only via this channel. The
distribution networks of these companies in some parts of the country are stronger than those
for internet retailing. The channel is older in the country compared with other non-store retail
channels, and for certain products, such as beauty and personal care and consumer health
products, is very popular amongst the masses.
Homeshopping in India registered a slowdown in its growth rate in the review period. The
channel became less popular as the availability of brands, the delivery time and authenticity of
products were not trusted by consumers due to the large number of fraudulent companies. As
a result, this channel suffered a slowdown in its growth rate. Furthermore, due to the
cannibalisation of consumers by internet retailing, homeshopping retailers started to shift
towards internet retailing during the review period.
In India, vending as a non-store retail channel was still not available in 2014. Most retailers
refrained from entering this channel due to the lack of knowledge amongst consumers.
Outlook
Non-store retailing is expected to increase by a value CAGR of 26% at constant 2014 prices
in the forecast period. This will be driven by internet retailing. This is expected as internet
retailing has become one of the most trusted and preferred channels in overall retailing, not
just in non-store retailing. As the channel is still relatively new, and has not tapped the whole
consumer base, including rural India, it will definitely continue to grow strongly over the
forecast period.
As the literacy rate and the use of technology are expected to increase in the country, so nonstore retailing will also grow. Rising real estate prices, combined with the convenience offered
by non-store retailing, makes this channel a win-win situation for consumers, retailers and
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manufacturers. Hence, the growth of non-store retailing is expected to continue in the forecast
five years 2014-2019.
Hypermarkets Leads Growth in Grocery Retailing in India

In 2014 grocery retailers continued to be almost twice the size of non-grocery retailers in retail
value terms. Grocery retailers in India continued to be dominated by traditional grocery
retailers, especially by independent small grocers. This is due to the sheer number of outlets,
and the reach of independent small grocers is stronger than any other retail channel in India.
Despite the continued strong foothold of traditional grocery retailers in India in 2014, modern
grocery retailers registered strong growth. The growth of grocery retailers in current value
terms in 2014 was primarily driven by hypermarkets; this channel registered growth of 16%
during the year. The popularity of hypermarkets was driven by the convenience these outlets
offer to consumers in terms of shopping for both grocery and non-grocery products under the
same roof. This was also combined with the availability of all brands much more easily, both
domestic and international, compared with independent small grocers.
Supermarkets registered current value growth of 15% in 2014, and followed hypermarkets in
terms of value sales in modern grocery retailers. This channel is a step between independent
small grocers and hypermarkets; supermarkets do not have as wide a variety of products as
hypermarkets, but definitely offer more than independent small grocers. Hence, depending on
convenience and proximity, consumers preferred supermarkets over independent small
grocers.
Outlook
Modern grocery retailers is expected to increase by a value CAGR of 8% at constant 2014
prices in the forecast period. This will be driven by urban consumers, especially in
metropolitan areas and first-tier cities. The concept of hypermarkets is very common in cities
such as Bangalore, Hyderabad and Mumbai; however, in other metropolitan areas, such as
Delhi and Kolkata, modern grocery retailers are still not very popular. This is expected to
change over the forecast period, as retailers realise that large store-based formats result in
higher footfall. They will continue to expand their operations in cities, and with the
convenience they offer, consumers will shift towards these modern grocery retailers.
Most of the companies establishing self sustainable townships for residential purposes started
to set up hypermarkets and supermarkets inside these residential premises. This is a trend
which is likely to continue in the forecast period. These outlets are not limited only to
residents, but are open to all. These outlets have been massively successfully, as they
provide consumers with the combination of convenience and bulk shopping for the week. This
will continue in the forecast period, which will help to drive the growth of modern grocery
retailers in India.
Private Label Products Have Started To Become More Accepted by

Consumers
Private label continued to be a niche in India in 2014. Sales were limited to consumers who
were aware of these brands, which in itself was a limited group. However, 2014 witnessed a
change in consumer behaviour and preference regarding private label. In the case of certain
products, such as apparel and footwear, home care, tissue and hygiene products, packaged
food, consumer electronics and consumer appliances, private label became quite popular
amongst consumers. These products are generally of similar quality, and consumers were
comfortable with the idea of buying retailers brands.
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Retailers in India which successfully managed to push sales of their private label brands were
department stores, hypermarkets and electronics and appliance specialist retailers. In 2014
consumers started to switch to these brands, especially in apparel and footwear, packaged
food, home care and tissue and hygiene products, as they are generally marginally cheaper
and are of similar quality. In the case of electronics and appliances, retailers mostly provide
extended warranties/guarantees on their private label brands, helping to push sales.
Outlook
Private label is expected to become a big revenue generator for retailers in the forecast
period. Apart from apparel and footwear, packaged food, home care, tissue and hygiene
products, consumer electronics and appliances, other private label products which are
expected to take off during the forecast period are beauty and personal care and home and
garden products. The private label concept is still very new to consumers, and hence is not
very popular. However, as India had and will continue to have a price-sensitive consumer
base, private label is expected to perform well in the next five years.
MARKET INDICATORS
Table 1
Employment in Retailing 2009-2014
Total employment ('000

people)
Employment in retailing
('000 people)
Employment in retailing
(%) (% of total
employment)
Source:
2009
2010
2011
2012
2013
2014
387,958.4
388,992.2
393,986.1
397,379.8
395,932.6
400,799.8
39,224.0
40,008.5
40,808.6
41,735.1
43,142.7
44,739.0
10.1
10.3
10.4
10.5
10.9
11.2
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews
MARKET DATA
Table 2
Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
INR bn, retail value rsp excl sales tax
Store-based Retailing
Non-Store Retailing
Retailing
Source:
Table 3
2009
2010
2011
2012
2013
2014
15,763.3
106.4
15,869.6
17,541.3
141.5
17,682.8
19,661.4
186.1
19,847.5
22,214.3
245.3
22,459.6
24,896.1
330.2
25,226.4
27,806.2
533.6
28,339.8
trade interviews, trade sources
Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
% current value growth, retail value rsp excl sales tax
RETAILING IN INDIA
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Non-Store Retailing
Retailing
Source:
2013/14
2009-14 CAGR
2009/14 Total
11.7
61.6
12.3
12.0
38.1
12.3
76.4
401.7
78.6
Table 4
Sales in Store-based Retailing by Channel: Value 2009-2014
Grocery Retailers
Non-Grocery Specialists
Mixed Retailers
Luxury Retail
Source:
Note:
2009
2010
2011
2012
2013
2014
10,633.1
5,068.9
61.3
15,763.3
11,830.7
5,635.6
75.1
17,541.3
13,128.7
6,440.4
92.3
19,661.4
14,575.8
7,529.0
109.4
13.3
22,214.3
16,145.9
8,629.2
121.1
14.2
24,896.1
17,859.2
9,806.8
140.2
16.0
27,806.2
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
Table 5
Store-based Retailing Outlets by Channel: Units 2009-2014
'000 outlets
Grocery Retailers
Mixed Retailers
Luxury Retail
Source:
Note:
Table 6
2009
2010
2011
2012
2013
2014
12,163.0
1,616.4
0.7
13,780.1
12,236.8
1,713.0
0.8
13,950.6
12,303.6
1,828.5
0.9
14,133.0
12,365.9
1,946.4
1.1
0.1
14,313.3
12,432.3
2,065.4
1.3
0.1
14,499.0
12,494.6
2,196.0
1.5
0.1
14,692.0
Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Grocery Retailers
Mixed Retailers
Luxury Retail
Source:
Note:
2013/14
2009-14 CAGR
2009/14 Total
10.6
13.6
15.8
12.6
11.7
10.9
14.1
18.0
12.0
68.0
93.5
128.8
76.4
RETAILING IN INDIA
Table 7
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Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
% unit growth
Grocery Retailers
Mixed Retailers
Luxury Retail
Source:
Note:
Table 8
2013/14
2009-14 CAGR
2009/14 Total
0.5
6.3
16.6
16.9
1.3
0.5
6.3
17.4
1.3
2.7
35.9
123.3
6.6
Sales in Non-Store Retailing by Channel: Value 2009-2014
Direct Selling
Homeshopping
Internet Retailing
Vending
Mobile Internet Retailing
Internet Pure Play
Retailers
Non-Store Retailing
Source:
Note 1:
Note 2:
Table 9
2009
2010
2011
2012
2013
2014
42.5
7.2
56.6
13.6
50.6
8.8
82.1
19.6
64.8
10.4
110.9
3.1
31.1
78.0
11.5
155.8
8.3
89.4
91.2
12.1
226.9
21.3
171.3
102.1
12.7
418.7
53.6
372.1
106.4
141.5
186.1
245.3
330.2
533.6
Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
Mobile internet retailing and internet pure play retailers not included in non-store retailing total to avoid
double counting as these categories are already accounted for within internet retailing.
Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Direct Selling
Homeshopping
Internet Retailing
Vending
Internet Pure Play Retailers
Non-Store Retailing
Source:
Note 1:
Note 2:
Table 10
2013/14
2009-14 CAGR
2009/14 Total
12.0
5.2
84.5
151.3
117.1
61.6
19.1
12.1
49.2
93.9
38.1
140.1
77.1
639.4
2,639.4
401.7
Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
RETAILING IN INDIA
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% retail value rsp excl sales tax
Grocery
Non-Grocery
Total
Source:
2010
2011
2012
2013
2014
61.6
38.5
100.0
62.0
38.0
100.0
67.6
32.4
100.0
71.2
28.8
100.0
71.6
28.4
100.0
71.8
28.2
100.0
Table 11
Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
Value sales INR bn

Outlets '000
Selling Space mn sq m
Source:
2009
2009
2010
2011
2012
2013
2014
5,068.9
1,616.4
128.8
5,635.6
1,713.0
136.4
6,440.4
1,828.5
145.6
7,529.0
1,946.4
158.4
8,629.2
2,065.4
171.8
9,806.8
2,196.0
186.5
Table 12
Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Apparel and Footwear

Specialist Retailers
Electronics and
Appliance Specialist
Retailers
Health and Beauty
Home and Garden
Leisure and Personal
Goods Specialist
Retailers
Other Non-Grocery
Specialists
Source:
2009
2010
2011
2012
2013
2014
1,287.7
1,444.9
1,632.7
1,967.4
2,331.4
2,725.8
1,267.2
1,362.7
1,589.9
1,837.9
2,023.7
2,219.2
604.3
646.1
697.2
760.0
835.0
973.1
708.9
763.7
826.2
943.0
1,089.2
1,174.1
1,177.5
1,392.7
1,666.8
1,990.2
2,316.1
2,676.7
23.2
25.5
27.6
30.6
34.0
37.9
5,068.9
5,635.6
6,440.4
7,529.0
8,629.2
9,806.8
Table 13
Non-Grocery Specialists Outlets by Channel: Units 2009-2014
'000 outlets

Electronics and
Retailers
Health and Beauty
2009
2010
2011
2012
2013
2014
492.6
547.5
607.8
672.2
740.2
812.0
132.6
143.3
154.0
165.6
170.4
175.2
663.0
683.5
709.7
732.2
758.6
790.8
RETAILING IN INDIA
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Home and Garden
Goods Specialist
Retailers
Other Non-Grocery
Specialists
Source:
154.2
156.7
159.9
163.3
167.3
171.8
160.9
168.5
183.4
199.0
214.6
231.6
13.1
13.5
13.7
14.0
14.3
14.6
1,616.4
1,713.0
1,828.5
1,946.4
2,065.4
2,196.0
Table 14
Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Apparel and Footwear Specialist

Retailers
Electronics and Appliance Specialist
Retailers
Health and Beauty Specialist Retailers
Home and Garden Specialist Retailers
Leisure and Personal Goods Specialist
Retailers
Other Non-Grocery Specialists
Source:
2013/14
2009-14 CAGR
2009/14 Total
16.9
16.2
111.7
9.7
11.9
75.1
16.5
7.8
15.6
10.0
10.6
17.8
61.0
65.6
127.3
11.6
13.6
10.3
14.1
63.4
93.5
Table 15
Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
% unit growth
2013/14
2009-14 CAGR
2009/14 Total
9.7
10.5
64.8
2.8
5.7
32.1
4.3
2.7
7.9
3.6
2.2
7.6
19.3
11.4
44.0
1.8
6.3
2.2
6.3
11.5
35.9

Retailers
Retailers
Retailers
Source:
Table 16
Retailing Company Shares: % Value 2010-2014

Company
Flipkart Online
2010
2011
2012
2013
2014
0.0
0.0
0.1
0.2
0.4
RETAILING IN INDIA
Passport
Services Pvt Ltd

Future Value Retail Ltd
Reliance Retail Ltd
Titan Industries Ltd
Godrej & Boyce Mfg Co Ltd
Amazon.com Inc
Jasper Infotech Pvt Ltd
Shopper's Stop Ltd
Tribhovandas Bhimji
Zaveri Delhi Pvt Ltd
Myntra.com
Dell India Pvt Ltd
Amway India Enterprises
Pvt Ltd
Lifestyle International
Pvt Ltd
Infiniti Retail Ltd
LG Electronics India
Pvt Ltd
Pantaloon Retail India
Ltd
Vishal Retail Ltd
Subhiksha Trading
Services Pvt Ltd
Others
Total
Source:
0.3
0.3
0.3
0.1
0.0
0.0
0.1
0.0
0.3
0.3
0.3
0.1
0.0
0.0
0.1
0.1
0.3
0.3
0.3
0.1
0.0
0.0
0.1
0.1
0.3
0.4
0.3
0.2
0.0
0.0
0.1
0.1
0.4
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.0
0.1
0.1
0.0
0.1
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.1
-
98.2
100.0
98.1
100.0
97.9
100.0
97.7
100.0
97.0
100.0
Table 17
Retailing Brand Shares: % Value 2011-2014

Brand
Company
Flipkart
Big Bazaar
Tanishq
Interio
Amazon
Snapdeal.com
Reliance
TBZ - The Original
Myntra
Dell
Amway
Lifestyle
Shoppers' Stop
Croma
LG Shoppe
Big Bazaar
Subhiksha
Vishal Mega Mart
Others
Flipkart Online
Services Pvt Ltd
Amazon.com Inc
Reliance Retail Ltd
Tribhovandas Bhimji
Myntra.com
Dell India Pvt Ltd
Pvt Ltd
Pvt Ltd
Shopper's Stop Ltd
Infiniti Retail Ltd
Pvt Ltd
Pantaloon Retail India Ltd
Subhiksha Trading
Services Pvt Ltd
Vishal Retail Ltd
2011
2012
2013
2014
0.0
0.1
0.2
0.4
0.3
0.2
0.1
0.0
0.0
0.2
0.1
0.3
0.3
0.1
0.0
0.0
0.2
0.1
0.3
0.3
0.2
0.0
0.0
0.2
0.1
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
98.5
98.3
98.1
97.4
10
RETAILING IN INDIA
Passport
Total
Source:
100.0
100.0
100.0
Table 18
Store-based Retailing Company Shares: % Value 2010-2014

Company
Reliance Retail Ltd
Shopper's Stop Ltd
Tribhovandas Bhimji
Pvt Ltd
Infiniti Retail Ltd
Pvt Ltd
Pantaloon Retail India
Ltd
Home Solutions Retail
(India) Ltd
Vishal Retail Ltd
Subhiksha Trading
Services Pvt Ltd
Others
Total
Source:
100.0
2010
2011
2012
2013
2014
0.3
0.3
0.3
0.1
0.1
0.0
0.3
0.3
0.3
0.1
0.1
0.1
0.3
0.4
0.3
0.1
0.1
0.1
0.3
0.4
0.3
0.2
0.1
0.1
0.4
0.3
0.3
0.3
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
-
98.4
100.0
98.3
100.0
98.2
100.0
98.2
100.0
98.1
100.0
Table 19
Store-based Retailing Brand Shares: % Value 2011-2014

Brand
Company
Big Bazaar
Tanishq
Interio
Reliance
TBZ - The Original
Lifestyle
Shoppers' Stop
Croma
LG Shoppe
Home Town
Big Bazaar
Subhiksha
Vishal Mega Mart
Others

Reliance Retail Ltd
Tribhovandas Bhimji
Pvt Ltd
Shopper's Stop Ltd
Infiniti Retail Ltd
Pvt Ltd
(India) Ltd
Subhiksha Trading
Services Pvt Ltd
Vishal Retail Ltd
2011
2012
2013
2014
0.3
0.2
0.1
0.2
0.1
0.3
0.3
0.1
0.2
0.1
0.3
0.3
0.2
0.2
0.1
0.3
0.3
0.3
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
98.7
98.6
98.5
98.5
11
RETAILING IN INDIA
Passport
Total
Source:
100.0
100.0
Store-based Retailing Brand Shares: Outlets 2011-2014
sites/outlets
Brand
Company
Interio
Reliance
Big Bazaar
Tanishq
LG Shoppe
Croma
Shoppers' Stop
TBZ - The Original
Lifestyle
Home Town
Big Bazaar
Subhiksha
Vishal Mega Mart
Others

Reliance Retail Ltd
Pvt Ltd
Infiniti Retail Ltd
Shopper's Stop Ltd
Tribhovandas Bhimji
Pvt Ltd
(India) Ltd
Subhiksha Trading
Services Pvt Ltd
Vishal Retail Ltd
Total
Table 21
100.0
Table 20
Source:
100.0
2011
2012
2013
2014
318
615
160
123
100
549
626
161
129
105
850
526
171
166
105
850
451
210
181
102
70
46
12
70
52
21
88
62
39
91
69
43
32
33
35
41
15
17
13
13
14,131,515
14,311,
540
14,313,
303
14,496,
918
14,498,
973
14,689,
985
14,692,
036
14,133,006
Non-Store Retailing Company Shares: % Value 2010-2014

Company
Flipkart Online
Services Pvt Ltd
Amazon.com Inc
Myntra.com
Dell India Pvt Ltd
Pvt Ltd
Eureka Forbes Ltd
Jabong.com
Herbalife International
India Pvt Ltd
Tupperware India Pvt Ltd
Oriflame India Pvt Ltd
Avon Beauty Products
India Pvt Ltd
TV18 Home Shopping
Network Ltd
2010
2011
2012
2013
2014
0.0
0.3
7.3
17.9
21.6
0.6
0.0
1.5
15.6
12.8
0.6
0.1
1.7
14.1
11.4
0.7
0.2
3.7
10.7
10.4
0.8
0.8
5.4
8.9
8.4
10.6
9.7
6.2
6.0
5.6
6.3
2.5
5.5
4.1
4.8
1.0
4.4
4.1
2.4
3.6
2.9
2.5
2.4
3.2
2.5
1.3
2.9
2.5
1.3
2.7
2.2
1.4
2.4
2.1
1.4
1.8
1.6
1.2
3.0
2.5
2.1
1.7
1.1
12
RETAILING IN INDIA
Passport
Forever Living Products

India Pvt Ltd
Telebrands India Pvt Ltd
eBay India Pvt Ltd
TVC Skyshop Ltd
AMC Cookware India Pvt
Ltd
Modicare Ltd
Apple Inc
Sify Ltd
Others
Total
Source:
Note:
1.3
2.0
1.6
1.4
1.0
0.9
0.5
0.9
0.7
0.8
0.6
0.8
0.6
0.6
0.6
0.6
0.5
0.4
0.6
0.5
0.5
0.5
0.5
0.3
0.3
0.7
0.0
0.4
45.3
100.0
0.7
0.1
0.4
47.1
100.0
0.6
0.2
0.3
43.3
100.0
0.5
0.3
0.2
35.6
100.0
0.3
0.3
23.4
100.0
Table 22
Non-Store Retailing Brand Shares: % Value 2011-2014

Brand
Company
Flipkart
Amazon
Snapdeal.com
Myntra
Dell
Amway
Eureka Forbes
Jabong.com
Herbalife
Tupperware
Oriflame
Avon
HomeShop18
Forever Living
Telebrands
ebay.in
TVC Skyshop
AMC
Modicare
App Store
Sify
Letsbuy
Others
Total
Source:
Note:
Flipkart Online
Services Pvt Ltd
Amazon.com Inc
Myntra.com
Dell India Pvt Ltd
Pvt Ltd
Eureka Forbes Ltd
Herbalife International
India Pvt Ltd
Tupperware India Pvt Ltd
Oriflame India Pvt Ltd
Avon Beauty Products
India Pvt Ltd
TV18 Home Shopping
Network Ltd
Forever Living Products
India Pvt Ltd
Telebrands India Pvt Ltd
eBay India Pvt Ltd
TVC Skyshop Ltd
AMC Cookware India Pvt Ltd
Modicare Ltd
Apple Inc
Sify Ltd
Digitail Management
Services Pvt Ltd
2011
2012
2013
2014
0.3
7.3
17.9
21.6
0.6
0.1
1.7
14.1
11.4
0.7
0.2
3.7
10.7
10.4
0.7
0.8
5.4
8.9
8.4
10.5
9.7
6.2
6.0
5.6
5.5
4.1
4.8
1.0
4.4
4.1
2.4
3.6
2.9
2.5
2.4
2.9
2.5
1.3
2.7
2.2
1.4
2.4
2.1
1.4
1.8
1.6
1.2
2.5
2.1
1.7
1.1
2.0
1.6
1.4
1.0
0.8
0.6
0.8
0.6
0.7
0.1
0.4
0.5
0.6
0.6
0.6
0.5
0.6
0.2
0.3
-
0.4
0.6
0.5
0.5
0.5
0.3
0.2
-
0.5
0.5
0.3
0.3
0.3
0.3
-
46.6
100.0
43.3
100.0
35.6
100.0
23.5
100.0
13
RETAILING IN INDIA
Table 23
Passport
Non-Grocery Specialists Company Shares: % Value 2010-2014

Company
Tribhovandas Bhimji
Reliance Retail Ltd
Infiniti Retail Ltd
Pvt Ltd
Bata India Ltd
Asian Paints Ltd (APL)
Apollo Hospitals
Enterprises Ltd
Vijay Sales Ltd
Raymond Ltd
Aditya Birla Nuvo Ltd
Samsung India
Electronics Pvt Ltd
Simba Toys India Ltd
Next India Retail Ltd
Benetton India Pvt Ltd
Medplus Health Services
Pvt Ltd
Spice Retail Ltd
adidas India Marketing
Pvt Ltd
MobileStore Ltd, The
Koutons Retail India Ltd
Others
Total
Source:
2010
2011
2012
2013
2014
0.8
0.3
0.2
1.0
0.3
0.2
1.0
0.4
0.3
1.0
0.6
0.3
0.9
0.7
0.4
0.2
0.2
0.4
0.2
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.4
0.3
0.2
0.2
0.0
0.1
0.2
0.1
0.1
0.2
0.1
0.2
0.2
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.2
0.2
0.2
0.1
0.2
0.2
0.2
0.1
0.2
0.2
0.2
0.1
0.2
0.2
0.2
0.2
0.2
0.3
0.1
0.1
0.3
0.1
0.1
0.0
0.3
0.1
0.1
0.2
0.2
0.1
0.1
0.2
0.1
0.1
0.1
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.3
0.1
95.6
100.0
0.2
0.1
95.5
100.0
0.2
0.0
95.2
100.0
0.2
0.0
95.0
100.0
0.1
95.0
100.0
Table 24
Non-Grocery Specialists Brand Shares: % Value 2011-2014

Brand
Company
Tanishq
Interio
TBZ - The Original
Croma
Bata
Reliance Digital
LG Shoppe
Colour Idea Store
Apollo Pharmacy
Vijay Sales
Samsung Plaza
Simba Toys
Raymond Shop, The

Tribhovandas Bhimji
Infiniti Retail Ltd
Bata India Ltd
Reliance Retail Ltd
Pvt Ltd
Apollo Hospitals
Enterprises Ltd
Vijay Sales Ltd
Samsung India
Electronics Pvt Ltd
Simba Toys India Ltd
Raymond Ltd
2011
2012
2013
2014
0.8
0.3
0.2
0.8
0.4
0.3
0.8
0.6
0.3
0.7
0.7
0.4
0.3
0.2
0.1
0.3
0.3
0.2
0.1
0.2
0.3
0.2
0.1
0.2
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.2
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.0
0.2
0.2
0.1
0.2
0.1
14
RETAILING IN INDIA
Passport
Next
Medplus

Pvt Ltd
Spice Retail Ltd
Pvt Ltd
Benetton
Spice Hotspot
adidas
The MobileStore
eZone
Others
Total
Source:
0.2
0.1
0.2
0.1
0.1
0.1
0.1
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
96.0
100.0
0.2
0.1
95.8
100.0
0.2
0.1
95.5
100.0
0.1
0.1
95.5
100.0
Table 25
Non-Grocery Specialists Brand Shares: Outlets 2011-2014
sites/outlets
Brand
Bata
Apollo Pharmacy
Medplus
Spice Hotspot
Raymond Shop, The
The MobileStore
Interio
Reebok
adidas
Next
Benetton
Samsung Plaza
Bombay Dyeing
Sony Centre
Vip
Reliance Digital
Colour Idea Store
Tanishq
LG Shoppe
Croma
Koutons
Others
Total
Source:
0.2
0.1
Company
2011
2012
2013
2014
Bata India Ltd

Apollo Hospitals
Enterprises Ltd
Pvt Ltd
Spice Retail Ltd
Raymond Ltd
Reebok India Pvt Ltd
Pvt Ltd
Samsung India
Electronics Pvt Ltd
Bombay Dyeing & Mfg Co Ltd
Sony India Pvt Ltd
VIP Industries Ltd
Reliance Retail Ltd
Pvt Ltd
Infiniti Retail Ltd
1,265
1,294
1,365
1,364
1,460
1,500
1,560
1,500
830
1,100
1,070
1,070
900
630
1,400
318
1,100
825
800
750
1,200
549
900
650
910
826
1,300
850
490
580
925
902
857
850
590
580
650
340
420
730
425
425
550
520
425
560
520
425
390
300
169
40
35
123
100
350
305
200
89
84
129
105
332
305
260
150
128
166
105
332
300
280
280
184
181
102
70
470
1,816,821
1,828,490
70
400
1,934,381
1,946,371
88
225
2,053,151
2,065,391
91
2,183,872
2,195,961
Table 26
Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
surface area '000 sq m

Brand
Home Town
Company
(India) Ltd
2011
2012
2013
2014
1,014.7
1,150.0
879.4
879.4
15
RETAILING IN INDIA
Passport
Reliance Digital
Interio
Bata
Raymond Shop, The
Next
Colour Idea Store
Benetton
Croma
Bombay Dyeing
The MobileStore
Reebok
Samsung Plaza
eZone
Sony Centre
Vijay Sales
Apollo Pharmacy
adidas
Tanishq
Spice Hotspot
Koutons
Others
Total
Source:
Table 27
Reliance Retail Ltd

Bata India Ltd
Raymond Ltd
Infiniti Retail Ltd
Bombay Dyeing & Mfg Co Ltd
Reebok India Pvt Ltd
Samsung India
Electronics Pvt Ltd
Sony India Pvt Ltd
Vijay Sales Ltd
Apollo Hospitals
Enterprises Ltd
Pvt Ltd
Spice Retail Ltd
65.6
146.1
174.5
113.1
192.0
24.5
59.7
57.4
91.6
107.3
122.7
73.3
146.0
252.3
202.4
156.2
215.6
58.4
80.5
62.7
82.2
108.0
115.0
74.2
246.0
391.0
228.9
172.0
162.5
89.3
98.5
78.9
77.9
117.0
62.6
74.2
459.2
391.0
256.8
187.8
165.5
128.8
98.5
81.6
77.9
77.1
75.4
74.2
52.1
64.2
44.0
42.1
52.3
65.3
49.5
44.3
48.8
65.3
57.2
49.2
65.1
64.2
59.4
58.7
72.2
60.5
54.0
54.0
25.3
31.8
37.6
143,038.2
145,649.9
29.5
28.2
37.6
155,344.5
158,415.4
43.2
32.1
21.2
168,767.7
171,816.9
47.1
32.6
183,139.5
186,473.8
Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Non-Store Retailing
Retailing
Source:
Note:
Table 28
2014
2015
2016
2017
2018
2019
27,806.2
533.6
28,339.8
28,782.4
689.4
29,471.8
29,774.1
876.9
30,651.1
30,821.7
1,110.5
31,932.2
31,883.4
1,388.3
33,271.7
32,943.3
1,705.0
34,648.3
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth

2014-2019
% constant value growth, retail value rsp excl sales tax
Non-Store Retailing
Retailing
Source:
Note:
Table 29
2014/2015
2014-19 CAGR
2014/19 TOTAL
3.3
22.8
4.1
3.4
26.2
4.1
18.5
219.5
22.3
trade sources
Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
16
RETAILING IN INDIA
Passport
Grocery Retailers
Mixed Retailers
Luxury Retail
Source:
Note 1:
Note 2:
Note 3:
2014
2015
2016
2017
2018
2019
17,859.2
9,806.8
140.2
16.0
27,806.2
18,249.7
10,380.9
151.8
28,782.4
18,685.7
10,924.4
164.0
29,774.1
19,178.1
11,467.9
175.8
30,821.7
19,691.7
12,004.4
187.4
31,883.4
20,212.8
12,531.9
198.6
32,943.3
trade sources
No forecast data available for luxury retailing.
Table 30
Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
'000 outlets
Grocery Retailers
Mixed Retailers
Luxury Retail
Source:
Note 1:
Note 2:
2014
2015
2016
2017
2018
2019
12,494.6
2,196.0
1.5
0.1
14,692.0
12,555.7
2,338.2
1.7
14,895.5
12,615.5
2,488.7
1.9
15,106.1
12,674.2
2,648.0
2.2
15,324.4
12,711.0
2,813.6
2.4
15,527.0
12,746.3
2,984.4
2.6
15,733.3
trade sources
Table 31
Forecast Sales in Store-based Retailing by Channel: % Value Growth 20142019
Grocery Retailers
Mixed Retailers
Luxury Retail
Source:
Note 1:
Note 2:
Note 3:
2014/2015
2014-19 CAGR
2014/19 TOTAL
2.6
4.4
6.0
3.3
2.5
5.0
7.2
3.4
13.2
27.8
41.7
18.5
trade sources
Table 32
Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 20142019
% unit growth
2014/15
2014-19 CAGR
2014/19 Total
17
RETAILING IN INDIA
Passport
Grocery Retailers
Mixed Retailers
Luxury Retail
Source:
Note 1:
Note 2:
Table 33
0.3
6.1
8.2
1.3
0.4
6.3
12.0
1.4
2.0
35.9
76.1
7.1
trade sources
Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
Direct Selling
Homeshopping
Internet Retailing
Vending
Internet Pure Play
Retailers
Non-Store Retailing
Source:
Note 1:
Note 2:
Note 3:
Note 4:
Table 34
2014
2015
2016
2017
2018
2019
102.1
12.7
418.7
53.6
372.1
106.0
12.4
571.0
86.2
-
111.1
12.0
753.9
128.2
-
117.2
11.7
981.7
172.8
-
124.6
11.4
1,252.3
225.4
-
133.6
11.1
1,560.4
287.1
-
533.6
689.4
876.9
1,110.5
1,388.3
1,705.0
trade sources
No forecast data available for internet pure play retailers.
Forecast Sales in Non-Store Retailing by Channel: % Value Growth 20142019
Direct Selling
Homeshopping
Internet Retailing
Vending
Internet Pure Play Retailers
Non-Store Retailing
Source:
Note 1:
Note 2:
Note 3:
Note 4:
2014/2015
2014-19 CAGR
2014/19 TOTAL
7.2
-2.7
24.6
27.4
22.8
5.5
-2.8
30.1
39.9
26.2
30.8
-13.1
272.6
435.7
219.5
trade sources
No forecast data available for internet pure play retailers.
18
RETAILING IN INDIA
Table 35
Passport
Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space

2014-2019
Value sales INR bn

Outlets '000
Selling Space mn sq m
Source:
Note:
2014
2015
2016
2017
2018
2019
9,806.8
2,196.0
186.5
10,380.9
2,338.2
202.3
10,924.4
2,488.7
219.4
11,467.9
2,648.0
237.6
12,004.4
2,813.6
257.5
12,531.9
2,984.4
278.9
Table 36
Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019

Electronics and
Retailers
Health and Beauty
Home and Garden
Goods Specialist
Retailers
Other Non-Grocery
Specialists
Source:
Note:
2014
2015
2016
2017
2018
2019
2,725.8
2,918.4
3,114.0
3,311.2
3,513.1
3,710.2
2,219.2
2,249.1
2,278.1
2,309.8
2,341.7
2,370.2
973.1
1,047.0
1,128.7
1,219.7
1,319.0
1,428.3
1,174.1
1,243.4
1,284.3
1,317.8
1,344.6
1,369.9
2,676.7
2,883.8
3,078.7
3,266.9
3,441.2
3,606.2
37.9
39.2
40.7
42.6
44.8
47.0
9,806.8
10,380.9
10,924.4
11,467.9
12,004.4
12,531.9
trade sources
Table 37
Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
'000 outlets

Electronics and
Retailers
Health and Beauty
Home and Garden
Goods Specialist
Retailers
Other Non-Grocery
Specialists
2014
2015
2016
2017
2018
2019
812.0
887.5
965.6
1,046.7
1,130.5
1,216.4
175.2
179.9
184.4
188.8
193.1
197.4
790.8
830.2
875.7
927.6
983.6
1,045.0
171.8
177.1
183.2
190.3
198.6
206.8
231.6
248.7
264.9
279.4
292.5
303.4
14.6
14.8
15.0
15.2
15.3
15.4
2,196.0
2,338.2
2,488.7
2,648.0
2,813.6
2,984.4
19
RETAILING IN INDIA
Source:
Passport
trade sources
Table 38
Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth

2014-2019

Retailers
Retailers
Retailers
Source:
Note:
2014/2015
2014-19 CAGR
2014/19 TOTAL
5.6
6.4
36.1
1.2
1.3
6.8
8.3
1.9
4.8
8.0
3.1
6.1
46.8
16.7
34.7
5.0
4.4
4.4
5.0
24.1
27.8
trade sources
Table 39
Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 20142019
% unit growth

Retailers
Retailers
Retailers
Source:
2014/15
2014-19 CAGR
2014/19 Total
7.6
8.4
49.8
2.2
2.4
12.6
6.2
4.1
3.7
5.7
3.8
5.6
32.1
20.4
31.0
0.8
6.1
1.1
6.3
5.8
35.9
trade sources
APPENDIX
Operating Environment
Informal retailing
Grocery retailing in India remained dominated by informal retailing towards the end of the
review period. Informal retailing continues to be a big part of the retail landscape in India, due
to the presence of hawkers who sell from location to location, and are very convenient. As a
result of this, informal retail channels continue to be preferred over modern grocery retailers.
20
RETAILING IN INDIA
Passport
Furthermore, the fact that between 60% and 65% of the total Indian population continues to
reside in rural areas is a contributory factor, as consumers in these often very remote areas
generally tend to prefer informal retailing, as it is more accessible, affordable and convenient
for consumers. In addition to the dominance of informal retailing in grocery retailing, nongrocery retailing in India was also dominated by informal retailing at the end of the review
period, although there was recently a slight shift in the preference of Indias urban consumers
to more organised forms of retailing due to rising brand-consciousness.
Urban Indian consumers have started to prefer branded products and branded retail outlets
for their shopping. However, this percentage of the population is still negligible, resulting in
informal retailing remaining almost unaffected during 2014.
Apparel and footwear and beauty and personal care were the categories which benefited the
most from the growth of brand-consciousness amongst Indias urban consumers, which
resulted in a shift away from informal retailing towards formal retailing, Indias urban
consumers remain the primary consumer base for the majority of these products, and the
expenditure per person on apparel and footwear and beauty and personal care is also much
higher in urban areas of India than in the countrys rural areas.
Informal retailing in India occurs mainly in rural areas of the country, where consumers have
lower levels of disposable income per person. As a result of this, informal retailing remains
much more common and more popular in rural areas of India.
Opening hours
Summary 1
Channel
Standard Opening Hours by Channel Type 2014

24-hour
MondaySaturday
Sunday
opening?
Friday
Convenience
stores
No
07.00hrs
02.00hrs
07.00hrs
02.00hrs
07.00hrs
02.00hrs
Open
Forecourt
retailers
Yes
24hrs
24hrs
24hrs
Open
Hypermarket
s
No
10.00hrs22.00hrs
10.00hrs22.00hrs
10.00hrs21.00hrs
Open
Supermarket
s
No
09.00hrs
21.00hrs
09.00hrs
21.00hrs
09.00hrs
22.00hrs
Open
Food/drink/to
bacco
specialists
No
10.00hrs
21.30hrs
10.00hrs
21.30hrs
10.00hrs
21.30hrs
Open
Independent
small grocers
No
11.00hrs
22.00hrs
11.00hrs
22.00hrs
11.00hrs
22.00hrs
Open
Other
grocery
retailers
No
09.00hrs
19.00hrs
09.00hrs
19.00hrs
09.00hrs
19.00hrs
Open
Source:
Public
holidays
Retail opening hours in India tend to vary between rural and urban areas of the country. In
Indias rural areas, opening hours for all retail outlets are generally between 07.00hrs and
19.00hrs. However, in urban areas retail outlets are generally open for much longer. Retail
outlets in Indias major metropolitan areas tend to be open between 08.00hrs and 22.00hrs.
These times, however, vary from city to city, and depend to a substantial degree on the
commercial laws of the state in which the city is located. However, in smaller Indian cities,
21
RETAILING IN INDIA
such as second-tier and third-tier cities, retail outlets are generally open between 08.00hrs
and 20.00hrs.
On national holidays, including Republic Day on 26 January, Independence Day on 15 August
and Gandhi Jayanti on 2 October, retail outlets are usually closed until 16.30hrs, at which
point retail outlets generally open as normal. However, there are no strict laws in place in
India governing the number of days per year that retail outlets can remain open.
In India, 24-hour retailing is common mainly amongst chemists/pharmacies, although this is
generally limited to major cities and metropolitan areas. A limited number of convenience
stores in India are open 24 hours a day; however, the number of such convenience stores
remains quite low, and again the spread of these outlets is restricted to Indias major cities.
This is likely to change during the forecast period, however, as increasing numbers of Indian
retailers, especially modern grocery retailers, are expected to remain open 24 hours a day, as
changing lifestyles and more intense and irregular working schedules are creating demand for
24-hour retailers in the country.
Retail landscape
Over the course of the review period, the retail landscape in urban India continued to shift
towards shopping centres, combined with exclusive mono-brand retail outlets. As a result of
this, the countrys traditional retailers began to feel the effects of the intense competition from
modern grocery retailers and non-grocery retailers throughout 2014. Location-wise, indoor
locations in suburban areas of Indias major cities, such as the national capital region which
surrounds Delhi, and prime retail locations in the centre of Indias smaller cities, are the most
attractive options for retailers, as these involve much more retail space at a lower cost.
Indias major shopping centres are the Select CityWalk in Delhi, Haryana and Phoenix Mall in
Bangalore and Phoenix Market City in Mumbai, each of which remains extremely popular
amongst the denizens of their respective cities.
The presence of luxury goods retailers remained limited in India at the end of the review
period, and the limited number of luxury goods retailers which are present in India are
primarily located in the countrys major cities, especially Bangalore, Delhi and Mumbai.
Indias traditional retail destinations are rapidly becoming smaller, and only a limited number
of local independent retailers and low-income consumers living in close proximity to each
informal retail location remain interested in these types of retailers.
Cash and Carry

The presence of cash and carry remains very limited in India, with most of the companies
involved in the channel engaging mainly in business-to-business sales. Metro Cash and Carry
had outlets in Delhi-NCR and Bangalore at the end of the review period, and they continued
to cater exclusively to commercial and institutional customers. These outlets hence were still
not covered in business to consumers retailing in India.
Cash and carry companies operating in India generally operate purely as business-tobusiness entities, positioning themselves as inexpensive mass retailers through which
businesses can purchase stock in bulk and save substantial sums of money in the process.
Indian consumers have access to these cash carry outlets only when their employers or a
business body has a membership card with the retailer, and this membership card is
presented by the individual customer at the time of purchase.
As Indias cash and carry operators continue to operate exclusively as business-to-business
sellers, the main way in which these companies survive and thrive is through their pricing
Passport
22
RETAILING IN INDIA
Passport
policies. The prices charged for each and every product, and how much customers can save
by purchasing items through this channel, must therefore be constantly monitored.
The leading cash and carry operator in India at end of the review period remained Metro Cash
and Carry, which led in value terms, as well as having the highest number of cash and carry
outlets across the country.
At the end of the review period Metro Cash and Carry continued to enjoy first-mover
advantage, and the expanding number of outlets in the Metro chain has helped the company
to enjoy strong sales for many years.
Cash and carry continues to cater to niche demand in India, and for this reason competition
remains at a minimum.
All cash and carry operators in India at the end of the review period were international
players. This is because these are the only companies with the required infrastructure and
capital to establish outlets on the massive scale which is required in the cash and carry
channel.
Table 40
Cash and Carry: Number of Outlets by National Brand Owner 2011-2014
Outlets
Company (NBO)
Metro Cash & Carry
India
Pvt Ltd
Bharti Wal-Mart Pvt
Ltd
Booker India Pvt Ltd
Source:
Brand(s)
Metro
Best Price Modern

Booker
2011
12
2012
16
2013
16
2014
16
17
20
16
19
DEFINITIONS
Kirana stores: Independent small grocers.
Other terminology:
GBO refers to global brand owner, which is the ultimate owner of a brand.
NBO refers to national brand owner, which is the company licensed to distribute a brand on
behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a completely separate
company. Share tables at both GBO and at NBO level are provided in the report. Reference
to shares in the report analysis is at NBO level.
SOURCES
Sources used during the research included the following:
Summary 2
Research Sources
Official Sources
Apollo Hospitals Enterprise Ltd

Ministry of Statistics & Programme
Implementation
Trade Associations
Clothing Manufacturers' Association of India,

The
23
RETAILING IN INDIA
Passport
Indian Direct Selling Association

Internet & Mobile Association of India (IAMAI)
Retail Association of India
Retailers Association of India
Trade Press
Business Standard
Domain B
E Retail Biz
Economic Times, The
Equity Master, The
Financial Express
Food & Beverage News
Hindu Business Line
ICICI Direct
IIFL
Images Retail
India Retail News
India Retailing
IndiaRetailBiz
Inside Franchising
Money Control
Nam News
News 4 sites
News Vision
Newsvision Retail Report
Pitch
Retail Angle
Retail Yatra
Retailbiz
Retailing 360
Telegraph
The Economic Time
Source:
24

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RETAILING IN INDIA

LIST OF CONTENTS AND TABLES

Employment in Retailing 2009-2014............................................................. 5

Market Data .................................................................................................................................. 5

Sales in Retailing by Store-based vs Non-Store: Value 2009-2014 ............. 5

Forecast Sales in Retailing by Store-based vs Non-Store: % Value

Standard Opening Hours by Channel Type 2014....................................... 21

Cash and Carry....................................................................................................................... 22

Research Sources ...................................................................................... 23

Internet Retailing Continues To See the Fastest Growth

Non-grocery Retailers Witnesses Stronger Growth Than Grocery

Domestic Retailers Continue To Dominate the Competitive Environment

Mobile Internet Retailing Is Expected To Be the Next Big Channel

KEY TRENDS AND DEVELOPMENTS

Non-store Retailing Registers Strong Growth

Hypermarkets Leads Growth in Grocery Retailing in India

Private Label Products Have Started To Become More Accepted by

Employment in Retailing 2009-2014

Total employment ('000

Sales in Retailing by Store-based vs Non-Store: Value 2009-2014

INR bn, retail value rsp excl sales tax

Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014

% current value growth, retail value rsp excl sales tax

Sales in Store-based Retailing by Channel: Value 2009-2014

INR bn, retail value rsp excl sales tax

Store-based Retailing Outlets by Channel: Units 2009-2014

Sales in Store-based Retailing by Channel: % Value Growth 2009-2014

% current value growth, retail value rsp excl sales tax

Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014

Sales in Non-Store Retailing by Channel: Value 2009-2014

INR bn, retail value rsp excl sales tax

Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014

% current value growth, retail value rsp excl sales tax

Sales in Retailing by Grocery vs Non-Grocery: 2009-2014

% retail value rsp excl sales tax

Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014

Value sales INR bn

Sales in Non-Grocery Specialists by Channel: Value 2009-2014

INR bn, retail value rsp excl sales tax

Apparel and Footwear

Non-Grocery Specialists Outlets by Channel: Units 2009-2014

Apparel and Footwear

Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014

% current value growth, retail value rsp excl sales tax

Apparel and Footwear Specialist

Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014

Apparel and Footwear Specialist

Retailing Company Shares: % Value 2010-2014

% retail value rsp excl sales tax

Services Pvt Ltd

Retailing Brand Shares: % Value 2011-2014

% retail value rsp excl sales tax

Store-based Retailing Company Shares: % Value 2010-2014

% retail value rsp excl sales tax

Store-based Retailing Brand Shares: % Value 2011-2014

% retail value rsp excl sales tax

Future Value Retail Ltd

Store-based Retailing Brand Shares: Outlets 2011-2014

Godrej & Boyce Mfg Co Ltd

Non-Store Retailing Company Shares: % Value 2010-2014

% retail value rsp excl sales tax

Forever Living Products

Non-Store Retailing Brand Shares: % Value 2011-2014

% retail value rsp excl sales tax