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EDUCAUSE 2015

Under the Ed Radar Competition


Wednesday, October 28

Spencer Barkoff, CEO

Driving Yield Marketing

Campus Bubble is a
college-branded
student engagement
platform that drives
enrollment yield
and improves the
campus life experience.

Timeline
JAN 2012

AUG 2013

MAY 2014

JUN 2014

APR 2015

AUG 2015

Company
Founded in
Dorm Room

Emory
University
Investment

Product
Launch

Angel
Round
Complete

Added
Admissions
Module

From 2 to
13 Partners in
10 Months

Campus Bubble Team

Board of Advisors / Investors


Glenn
Bachman

Kevin
Harris

Steven
Price

Andrea
Hershatter

President, 2500
Bachman Ventures

Senior User
Experience Designer,
BetterCloud

Chairman and CEO,


Townsquare Media

Sr. Associate Dean,


Goizueta Business
School, Emory
University

Eric
Hartz

Nick
Pournader

Dan
Phillips

Michael
Cohn

Founder of the first


internet bank later to
be acquired by PNC
Bank

SVP Operations, Oracle,


and Founder, SaaS
Business Units at
SunGard

Principal, JDJ Capital,


Advisor
to the Board of
Directors

Co-Founder, Cloud
Sherpas, Googles
#1 App Reseller

Industry Opportunity
With applications increasing, enrollment yield is decreasing.

72% of freshmen
applied to four or
more colleges and
35% applied to
seven or more.*

85% of respondents
to a Campus Bubble
survey said that
increasing enrollment
is a priority.

*American Freshman: National Norms 2014

The Problem
Todays students demand more authentic, personalized,
and timely forms of communication and engagement.

Transactional
Generic
Minimal data

Student Benefits
Build a sense of belonging

Experience campus life virtually

Access enrollment information

Admissions Benefits
Shape your class

Target and personalize communications

Reduce summer melt

Scalability
Demand Creation: Referral relationships, trade shows, webinars, email marketing and 3rd party
distribution channels

Technology
Branding engine
Agile development
Seamless
implementation

Adoption Strategy
Email and text
campaigns
Best practices for
multi-channel
marketing

Sales Pipeline
13 partners
2 in contract
62 in pipeline

Select Partners

Market Validation
Morehouse College
Admissions

Agnes Scott
College

Indiana State
University

77% of Bubble users enrolled


at Morehouse

Campus Life solution focused


on campus events

Made switch from competitor


to drive enrollment yield

91% of users that logged in 10+


times enrolled

43% of students are active users

Launching early November

Replaced daily email,


reduced workload, and
increased student engagement

23% of total users affected


students decision to enroll

Summary
Vision

Differentiation

Timing

To increase
tuition revenue
for partners by
driving yield
and increasing
student
engagement

Partnership with
Emory, focused
on student
engagement and
the student
lifecycle

The market has


never been more
ready, product
market-fit, and the
team to execute

Thank You!
Spencer Barkoff
spencer@campusbubble.com
917-733-6735