page 2 | iF product design award 2011

page 3 | Whats new. Participation

page 4 | Categories:
page 5 | Categories:

01. transportation design 02. leisure / lifestyle 03. audio / video 04. telecommunications
05. computers 06. office / business 07. lighting
08. furniture / home textiles 09. kitchen / household 10. bathrooms / wellness
page 6 | Categories: 11. buildings 12. public design / interior design 13. medicine / health+care 14. industry / skilled trades
page 7 | Categories: 15. special vehicles / construction / agriculture 16. advanced studies
Evaluation criteria
page 8 | Registration
page 9 | Jury
page 10 | Handling und Logistics
page 11 | Handling und Logistics
page 12 | Service for award winners
page 13 | Service for award winners
page 14 | Dates and fees
page 15 | Dates
page 16 | Contact

product
design

product
design
award
2011

page 2 | iF product design award 2011

iF product design award 2011
The iF product design award covers all areas of
product design. It serves as a platform for designrelevant innovations, thus recognizing todays
globally networked world and its related dynamics.
Since 1953, the iF product design award has been
recognized as a label for excellent design.
A continuous dialogue with manufacturers and
designers forms the basis for furthering its reputation as a trend indicator for outstanding achievements in design and in design innovation. The
awards ceremony for the iF gold awards, which
honors the 50 best competition entries, takes place
annually on the opening day of CeBIT.
The iF product design award yearbook documents
all award winners of each competition and provides
an exciting insight into the world of successful design. Furthermore, as a reference book, it reflects
current trends in outstanding design.

Manufacturers and designers are invited to register their entries

in one of the 16 categories of the iF product design award 2011
by 30 September 2010. The jury, consisting of internationally
renowned experts, will choose the best submissions during a twoday jury session. Award winners will receive the famous iF label.
50 of these award winners will be chosen and honored with the
sought-after iF gold award for particularly outstanding achievements in design.
The awards ceremony and the announcement of the 50 gold
award winners traditionally takes place on the opening day of
CeBIT at the Hanover exhibition Centre: for the 2011 awards
ceremony this will be 1 March 2011. Products that receive an
iF award stand out from the competition due to their excellent
quality.
We wish all participants every success for the iF product design
award 2011!

page 3 | iF product design award 2011

Whats new?

Participation

There are no changes to the iF product

design award 2011 compared to the
previous years..

As "seal of good design" known the world over, the iF product

design award honors outstanding achievements in design and offers an important platform to have your product's design quality
professionally validated by an international jury of experts. Manufacturers and designers of mass produced products that have
not been on the market for longer than three years or that have
entered production in the awards year are eligible to compete for
an iF product design award 2011.
In order to reflect the variety of the submissions, iF divides the
iF product design award into 16 categories.
Requirements for the entries
All submissions must be original products. In exceptional cases
(e.g. very large exhibits, preproduction prototypes, etc) models,
scale models or large format photographs (60 x 90 cm, boardmounted) may be submitted.

page 4 | iF product design award 2011

Categories

01. transportation design

02. leisure / lifestyle

03. audio / video

Automotive design /
Passenger vehicles

Sailboats
Recreational boats
Sailing yachts
Motor yachts

TV
Hi-fi
DVD, Blu-ray
Presentation equipment
Projectors
Cameras
Photo frames
Navigation equipment, GPS
Players
Recorders
Remote control units
MP3 players
Earphones
Speakers
Accessories

Exteriors
Interiors
Color and trim
Detail and innovation
For example:
Wheels
Steering wheels
Lights
Engine compartments
Instruments
Keys and switches
Operating elements
Concept cars are adjudicated in the
advanced studies category.
Motorcycles
Scooters
Trikes
Quads
Commercial vehicles
Buses
Airplanes
Rail vehicles
Ships

Sports vehicles
Caravans
Sport
Fun
Camping
Outdoor
Bicycles and accessories
Fitness machines
Garden equipment
Play equipment
Fashion and apparel
Wellness and body care products
Childrens and infants necessities
Bags and luggage
Eyeglasses
Jewelry
Watches
Accessories
Leather articles
Optical products
Musical instruments

04. telecommunications
Telephones
Mobile phones
Telephone switches
VOIP, DECT
Headsets
Accessories

page 5 | iF product design award 2011

Categories

05. computers

07. lighting

09. kitchen / household

Computers
PCs
Notebooks
PDAs
Servers
Housings
Printers
Monitors
Keyboards
Mice
Game consoles
Scanners
Copiers
Storage media
Network equipment
Input and output devices
Computer speakers
Peripheral devices
Accessories

Luminaires
Lamps
Lighting systems

Kitchens
Household appliances

Flashlights
Vehicle lights
Bicycle lights
Industrial and safety lamps
Accessories

Tableware
Plates and cookware
Cutlery
Glass
Ceramics
Porcelain

06. office / business

Office equipment
Office furniture
Reception areas
Conference furniture
Writing implements
Organizer systems
Office accessories

Accessories
Coffee machines
08. furniture / home textiles
Home furniture

Professional kitchen systems and

equipment

Garden furniture
Furniture hardware
Home textiles
Floor coverings
Wallpaper
Wall coverings
Decoration and accessories

10. bathrooms / wellness

Bathroom and sanitary ceramics
Whirlpools
Saunas
Bathroom furniture
Bathrooms and wellness rooms
Faucets
Hardware
Operating elements and systems
Accessories

page 6 | iF product design award 2011

Categories

11. buildings

12. public design / interior design

13. medicine / health+care

Sanitary technology
Heating technology
Air conditioning
Control technology
Security technology
Elements, hardware and systems

Urban and landscape architecture

Devices
Instruments and equipment
Hospital, doctors and laboratory
equipment

Windows
Doors
Gates
Balconies
Awnings
Railings
Roofs
Conservatories
Garages
Solar energy systems
Fireplaces
Pellet ovens

Rooms, furniture and equipment for:

Hotels
Restaurants
Shops
Lounges
Wellness
Health
Municipal facilities
Museums
Libraries
Canteens
Common rooms
Interaction and communication

Rehabilitation and care

Assisted living products
Assisted technology

14. industry / skilled trades

Exhibition stand systems
Shop systems
Shop furnishings
POS systems
Automated tellers, cash register
systems

Machines
Plant and equipment
Factory technology
Materials handling systems
Logistics systems

Rooms, squares, furniture and

systems for public areas:
Urban furniture
Bus and tram stops
Parks
Playgrounds

Instrumentation, testing and

laboratory equipment
Industrial scanners
Tools
Components
Subcontracted parts

Terminals for the public

Information
Guidance and orientation systems
Systems for outdoor advertising

page 7 | iF product design award 2011

Categories

Evaluation criteria

15. special vehicles / construction /

agriculture

Design quality
Workmanship
Choice of materials
Degree of innovativeness
Environmental compatibility
Functionality
Ergonomics
Visualization of use
Safety
Brand value / branding
Universal design

Special vehicles, special bodies

Construction vehicles, cranes
Trailers
Forklift trucks
Industrial trucks
Agricultural vehicles and machines

16. advanced studies

Experimental and conceptual drafts
of products and studies that were
never implemented
Studies
Concept cars
Advanced studies can be submitted
for all categories of the iF product
design award 2011 as models,
concepts and/or images.

page 8 | iF product design award 2011

Registration
You can find the online registration form for this
competition in my iF.

After we have received your registration including two photos of your

product ...

In the "product information" text fields of the registration form, we need a short description of your
contribution, its functionality and design in both
German and English (max. 650 characters per
language, including punctuation). The jury will use
this short description as a basis for their decision.

1. We will send you an email confirming that we have received your registration and photos. This email will also contain an entry-ID for your entry.

If you receive an award, we will offer you to use this

description again for the presentation of your product in the iF product design award yearbook 2011
and in the iF online exhibition. This description must
be provided in both languages (German and English).
Use the registration form to upload 2 photos for
each competition entry in the following format:
Image size: max. 300 x 300 pixels
Larger images (max. 2 MB) will automatically be scaled down
Color format: RGB
File format: JPEG (.jpg)
The images are a necessary part of the registration.
Please have these images ready and available before
you open the registration form.
In order to provide the same conditions of participation for everyone, each participant in the iF product design award can submit two photos only. Only
in the case of complex products or systems, may an
exception be granted. If this applies to you, please
send an email to the iF team that is responsible for
the iF product design award. iF reserves the right to
have the final decision on this matter.

The entry-ID is composed of the competition-ID and a five-digit number that

identifies your entry and allocates it to your personal data. It is very important that you use this entry-ID for all communication, shipping, product- and
packaging labels since we will otherwise not be able to identify the entry.
2. You will receive an invoice for the participation fees. This is payable via
bank transfer (see bank details). Unfortunately, we cannot accept cash- or
credit card payments.
Please note that the invoice address cannot be changed once it has been registered.
Please check whether your registration is complete and contains all the necessary data.

page 9 | iF product design award 2011

Jury
An international expert jury has been commissioned
by iF and will discuss and evaluate all submitted
entries in a dedicated, critical and constructive way.
The selection process for the iF product design
award is not public, and takes place over two days.
During this process, it will become clear which
products from which companies and designers meet
the evaluation criteria for outstanding excellence in
design.
Each jury member can only participate in two consecutive juries. If a jury member is directly connected to one of the submitted entries, they are no
longer allowed to vote. The decision of the jury is
legally binding, also as regards the pre-selection
results. Legal recourse is excluded.

page 10 | iF product design award 2011

Handling and Logistics
Submission of entries
After the entries have passed the preselection they
will be invited to the jury. The competition entries
need to be send either via mail or via a forwarding
company. This must be free of charge for iF. The
entries must arrive between 1 and 22 October 2010
at our logistic partners Khne + Nagel (see delivery
address).
Multiple entries can be sent as one consignment to
Kuehne + Nagel. All competition entries, as well as
all product- and transport packaging, must be
clearly labeled with entry-ID and category number.
Additionally, all entries must be shipped in reusable
packaging.

Arrival dates for all entries

Between 1 and 22 October 2010

Delivery address for all entries

Kuehne + Nagel (AG & Co.) KG
iF product design award 2011
entry-ID: xxx-xxxxx / Category No.: xx
Karlsruher Strae 4
30880 Laatzen / Hannover
Germany

Contacts at Kuehne + Nagel

Frau Michaela Busch
phone +49.511.82098015
michaela.busch@kuehne-nagel.com
Herr Andreas Kerkmann
phone +49.511.82098018
andreas.kerkmann@kuehne-nagel.com

Costs of Delivery
Delivery must be completely free of any charges or fees for iF. Please ensure
that you have paid all necessary customs and / or tax fees when your entry
arrives at Kuehne + Nagel. Any fees for import and export have to be paid
by you.

Self assembly: setting up your product yourself

Products that have to be mounted, that are extremely large, difficult to handle or very heavy as well as products with delicate parts can be registered for
self-assembly. You can do this in your participation area 'my iF', 'my current
entries'.
The decision as to whether a contribution can be set up by yourself or
whether it will be set up by iF rests with iF. Small products such as cell phones
or navigation devices cannot be set up by participants.
If you set up your product yourself, all necessary material and tools must be
provided by you. Resources such as forklifts and ramps have to be provided
by you or can be rented via iF's logistics partner Kuehne + Nagel. Please
inform your forwarding company if this applies to you, since any additional
costs concerning delivery and collection will be charged to you. If you decide
to set up your contribution yourself, you are also responsible for the
disposal of any packaging material. If you set up your contribution yourself,
you are automatically responsible for dismantling and collecting your contribution after it has been evaluated by the jury. This also applies to products that have received an award.

Date for self-assembly

October 2010

page 11 | iF product design award 2011

Handling and Logistics
After the jury session
Products winning an award
Products that have received an iF product design
award 2011 will be stored for the iF exhibition. The
iF exhibition at the Hanover exhibition center starts
on 1 March 2011 and ends in August 2011.

Self-disassembly of products not winning an award

Products assembled by the participants, and which
have not received an award, must also be disassembled by the participants on the stated days. If the
products are not collected, they will be stored at a
cost to the participant.

Self-disassembling of award-winning products

Award-winning products that have been assembled
by participants must also be disassembled by the
participants on the stated days. If the products are
not collected, they will be stored at a cost to the participant. In January participants will receive a special
communication concerning the self-assembly days
for the exhibition. Temporary storage at Kuehne +
Nagel is also possible. The storage costs have to be
paid by the participants. Please note that Kuehne +
Nagel as well as iF cannot be held accountable for
any potential damage that may occur during storage. If you want to store your product, please contact Kuehne + Nagel.

Dates for disassembly by participants:

December 2010

Products not winning an award

Products not winning an award will be packed by iF
after the jury and sent to Kuehne + Nagel for return
at the participants own expense.
From the beginning of December, participants can
enter their data for the return of their products by
using the 'shipping information' button in my iF / my
entries. Once the returns information has been successfully submitted, products are available for return
at the end of January 2011. Products picked up from
Kuehne + Nagel using a participants own forwarding company will be ready for collection from midDecember onwards.

Address for collection

Kuehne + Nagel (AG & Co.) KG
iF product design award 2011
entry-ID: xxx-xxxxx / Kategorie-Nr.:xx
Karlsruher Strae 4
30880 Laatzen / Hannover
Germany
phone +49.511.82098015
michaela.busch@kuehne-nagel.com

Fees for the return of products

All fees related to the return of products or to their
disposal must be paid by the participant.

page 12 | iF product design award 2011

Service for award winners I
The iF product design award and the award winners of an iF gold award
All successful contributions to iF competitions will
receive the iF logo, and are entitled to use this logo
for commercial purposes. An iF award not only signifies outstanding achievements in design, but also
ensures that the award winners will receive points
in the iF ranking.

iF product design award exhibition

All award-winning entries will be presented in the
iF product design award exhibition. This exhibition
is open to the public every year from March to
August at the Hanover exhibition center. Participation in the exhibition is obligatory for all winners of
an iF product design award.

The 50 best contributions to the iF product design

award will additionally receive the iF gold award
and the sought-after iF sculpture, designed in 1996
by Herbert Schultes.

iF online exhibition
With some 3.5 million page hits per month, the iF
website is one of the most popular design platforms
on the Internet. Visitors from over 100 countries
come to find information about the iF competitions.
All award-winning contributions will be represented
with up to two images and a description in German
and English. This exhibition is not limited in duration.

Awards ceremony
The award winners of the iF gold award will be announced at the awards ceremony. The presentation
of these special prizes takes place in a dedicated ceremony each year on the opening day of CeBIT.

iF product design award yearbook

The iF product design award yearbook, a comprehensive and attractive document, is a constant and
important part of the competition. All award-winning contributions to the iF product design award
will be published, including two images, information on the designer and a description in English and
German. This excellent publication serves as a reference tool the world over and is therefore a great advertising instrument for each participant. Each
award winner will receive a copy of the iF product
design award yearbook 2011. The official publication date is the date of the awards ceremony at
CeBIT in Hanover. The publication of all award-winning contributions in the iF product design award
yearbook is obligatory for all award winners.

iF ranking
All award winners of the iF competitions will receive
points in the iF ranking. 20 points are given for winning an iF award. For gold award winners, 100
points will be given to both the designers in the
iF creative ranking and the manufacturers or clients
in the iF company ranking. The basis for the iF ranking is formed by all iF competitions run over the last
three years. The iF ranking is updated after each
new awards ceremony.

page 13 | iF product design award 2011

Service for award winners II
Commercial material
Clients and partners should know when a contribution has successfully distinguished itself from the
rest and received the popular iF label in this international competition. In order to make the most of
this image-promotion factor, we offer all award winners a number of efficient advertising tools:
I
I
I
I
I
I
I

perspex certificate for all award winners

iF sculpture for all award winners of
the iF gold award
iF award winner logo for download
iF winners manual
print template iF sticker
publication of an advertisement in the
iF product design award yearbook
iF stickers in two sizes and iF certificates

Press
Before, during and after the competition the comprehensive PR work of iF ensures that the iF product
design award will receive a great deal of attention
in the national and international press. In economics and lifestyle magazines, in the specialized design
press, in daily and weekly newspapers, as well as in
radio and TV, there will be reports about the outstanding level of the award-winning works. This
thorough press coverage is based on longstanding
contacts with more than 100 media representatives
worldwide. With this comprehensive communication package, iF achieves optimal publicity for the
award winners and their great professional success.

page 14 | iF product design award 2011

Dates and fees
Early bird
Regular
Last call

until August 15, 2010

August 16 September 15, 2010
September 16 30, 2010

Overhead fee
For the logistic handling handling and presentation of products to the jury

EUR 115.00 per entry

EUR 145.00 per entry
EUR 205.00 per entry
EUR 190.00 per entry

Fees for award winners

iF product design award yearbook 2011 / iF online exhibition 2011
A listing per product in the iF product design award yearbook 2011 as well as the iF online exhibition 2011
is obligatory for all products receiving an iF product design award 2011. The charges per listing are as follows:
iF product design award yearbook 2011
EUR 825.00 per entry
iF online exhibition 2011
EUR 100.00 per entry
iF product design award exhibition 2011
The exhibition charge per prizewinning product depends on the size of the product and the amount of space required. This charge is
obligatory for all successful products and entries in the iF product design award 2011 competition.
< 15 x 15 x 15 cm
< 50 x 50 x 50 cm
< 100 x 100 x 100 cm
> 100 x 100 x 100 cm
> 200 x 200 x 200 cm
Large photo 60 x 90 cm
advanced studies, flat fee per project

EUR 915.00
EUR 1,155.00
EUR 1,365.00
EUR 1,600.00
EUR 1,785.00
EUR 1,600.00
EUR 800.00

VAT (Value added tax)

All fees stated here apply to a single award-winning entry, exclusive of VAT. Since the competition takes place in Germany, national
and international participation is subject to VAT (3a, para. 1, USTG - German tax code). Foreign companies may be able to claim back
VAT. Please have a look at the following links web address: http://ec.europa.eu/taxation_customs/resources/documents/8th_Directive_refund_table.pdf <http://ec.europa.eu/taxation_customs/resources/documents/8th_Directive_refund_table.pdf
Bank: Norddeutsche Landesbank Hannover | Georgsplatz 1 | 30159 Hannover | Germany
Recipient: International Forum Design GmbH
Account No.: 0101 453 769 | Bank code: 250 500 00 | IBAN: DE26250500000101453769 | SWIFT-Code no.: NOLA DE 2 H

page 15 | iF product design award 2011

Dates
Early bird
until 15 August 2010
Regular
15 September 2010
Last call
30 September 2010
Shipping of products and documentation for jury evaluation
Between 1 and 22 October 2010 to our logistics partner Kuehne + Nagel
Self assembly
October 2010
Jury session
23 until 25 November 2010
Jury decision
December 2010
Disassembly by participants
December 2010
Return of products
January 2011 products not winning an award will be returned by courier; shipping fees have to be paid by participants
iF online exhibition
1 March 2011
Awards ceremony 2011
1 March 2011
Online entry of publication material
(for iF product design award yearbook 2011, iF online exhibition, iF certificates, exhibition graphics, press)
for award-winning products: by December 2010
Publication date of iF product design award yearbook 2011
1 March 2011

Please note:
Unless otherwise stated, our General Terms and Conditions apply.

page 16 | iF product design award 2011

Contact
product@ifdesign.de
Dirk Bartelsmeier
phone +49.511.8932404
Anne-Kathrin Aumann
phone +49.511.8932405
Sabine Bhmer
phone +49.511.8932428
Anja Delecate
phone +49.511.8932419

International Forum Design GmbH

Messegelaende
30521 Hannover
Germany
www.ifdesign.de

iF International Forum Design

Hannover I Mnchen I Taipei