Beruflich Dokumente
Kultur Dokumente
Paul Allen and Bill Gates, childhood friends with a passion for computer programming, sought to make a successful business utilizing their shared skills. In 1972
they founded their rst company, named Traf-O-Data,
which oered a rudimentary computer that tracked and
analyzed automobile trac data. Allen went on to pursue a degree in computer science at Washington State
University, later dropping out of school to work at
Honeywell. Gates began studies at Harvard.[14] The
January 1975 issue of Popular Electronics, which Allen
bought at Out of Town News, featured Micro Instrumentation and Telemetry Systems's (MITS) Altair 8800
microcomputer.[15] Allen suggested that they could program a BASIC interpreter for the device; after a call from
Gates claiming to have a working interpreter, MITS requested a demonstration. Since they didn't actually have
one, Allen worked on a simulator for the Altair while
Gates developed the interpreter. Although they developed the interpreter on a simulator and not the actual device, the interpreter worked awlessly when they demon-
With the acquisition of Nokias devices and services division to form Microsoft Mobile Oy, the company reentered the smartphone hardware market, after its previous attempt, Microsoft Kin, which resulted from their
acquisition of Danger Inc.[10]
Microsoft is a portmanteau of the words microcomputer
and software.[11]
1.2
HISTORY
Windows Timeline
1.4
Bill Gates giving his deposition in 1998 for the United States v.
Microsoft trial.[25]
1.3
In 1996, Microsoft released Windows CE, a version of the operating system meant for personal digital assistants and other tiny
computers.
4
Released in January 2007, the next version of Windows, 1.5
Windows Vista, focused on features, security, and a redesigned user interface dubbed Aero.[47][48] Microsoft
Oce 2007, released at the same time, featured a
"Ribbon" user interface which was a signicant departure from its predecessors. Relatively strong sales of both
titles helped to produce a record prot in 2007.[49] The
European Union imposed another ne of 899 million
($1.4 billion) for Microsofts lack of compliance with the
March 2004 judgment on February 27, 2008, saying that
the company charged rivals unreasonable prices for key
information about its workgroup and backoce servers.
Microsoft stated that it was in compliance and that these
nes are about the past issues that have been resolved.[50]
HISTORY
2007 also saw the creation of a multi-core unit at Mi- Start screen on Windows 8.1
crosoft, as they followed in the steps of server companies
such as Sun and IBM.[51]
Bill Gates retired from his role as Chief Software Architect on June 27, 2008, while retaining other positions related to the company in addition to being an advisor for the company on key projects.[52] Azure Services Platform, the companys entry into the cloud computing market for Windows, launched on October 27,
2008.[53] On February 12, 2009, Microsoft announced its
intent to open a chain of Microsoft-branded retail stores,
and on October 22, 2009, the rst retail Microsoft Store
opened in Scottsdale, Arizona; the same day the rst store
opened, Windows 7 was ocially released to the public. Windows 7s focus was on rening Vista with ease of
use features and performance enhancements, rather than Surface Pro 3, part of the Surface series of laplets by Microsoft
a large reworking of Windows.[54][55][56]
Following the release of Windows Phone, Microsoft
As the smartphone industry boomed beginning in 2007,
underwent a gradual rebranding of its product range
Microsoft struggled to keep up with its rivals Apple and
throughout 2011 and 2012the corporations logos,
Google in providing a modern smartphone operating sysproducts, services, and websites adopted the principles
tem. As a result, in 2010, Microsoft revamped their
and concepts of the Metro design language.[59] Microsoft
aging agship mobile operating system, Windows Mopreviewed Windows 8, an operating system designed to
bile, replacing it with the new Windows Phone OS; along
power both personal computers and tablet computers, in
with a new strategy in the smartphone industry that has
Taipei in June 2011.[60] A developer preview was reMicrosoft working more closely with smartphone manleased on September 13, and was replaced by a consumer
ufacturers, such as Nokia, and to provide a consistent
preview on February 29, 2012.[61] On May 31, 2012, the
user experience across all smartphones using Microsofts
preview version was released.
Windows Phone OS. It used a new user interface design
language, codenamed Metro, which prominently used On June 18, 2012, Microsoft unveiled the Surface,
simple shapes, typography and iconography, and the con- the rst computer in the companys history to have its
hardware made by Microsoft.[62][63] On June 25, Micept of minimalism.
crosoft paid US $1.2 billion to buy the social network
Microsoft is a founding member of the Open NetworkYammer.[64] On July 31, 2012, Microsoft launched the
ing Foundation started on March 23, 2011. Other foundOutlook.com webmail service to compete with Gmail.[65]
ing companies include Google, HP Networking, Yahoo,
On September 4, 2012, Microsoft released Windows
Verizon, Deutsche Telekom and 17 other companies. The
Server 2012.[66]
nonprot organization is focused on providing support for
a new cloud computing initiative called Software-Dened In July 2012, Microsoft sold its 50% stake in
Networking.[57] The initiative is meant to speed innova- MSNBC.com, which it had run as a joint venture
[67]
On October 1, Microsoft
tion through simple software changes in telecommunica- with NBC since 1996.
tions networks, wireless networks, data centers and other announced its intention to launch a news operation,
part of a new-look MSN, at the time of the Windows 8
networking areas.[58]
launch that was later in the month.[68] On October 26,
2012, Microsoft launched Windows 8 and the Microsoft
5
Surface.[63][69] Three days later, Windows Phone 8 was
launched.[70] To cope with the potential for an increase
in demand for products and services, Microsoft opened
a number of holiday stores across the U.S. to complement the increasing number of bricks-and-mortar
Microsoft Stores that opened in 2012.[71]
On March 29, 2013, Microsoft launched a Patent
Tracker.[72] The Kinect, the motion sensing input devices
by Microsoft, which was rst introduced in November
2010 was upgraded for the 2013 release of the eighthgeneration Xbox One. Its capabilities were revealed in
May 2013. The new Kinect uses an ultra-wide 1080p
camera, it can function in the dark due to an infrared sensor, it employs higher-end processing power and new software, it can distinguish between ne movements (such
as a thumb movements), and the device can determine a
users heart rate by looking at his/her face.[73] Microsoft
led a patent application in 2011 that suggests that the
corporation may use the Kinect camera system to monitor the behavior of television viewers as part of a plan
to make the viewing experience more active. On July
19, 2013, Microsoft stocks suered its biggest one-day
percentage sell-o since the year 2000 after its fourthquarter report raised concerns among the investors on the
poor showings of both Windows 8 and the Surface tablet;
with more than 11 percentage points declining Microsoft
suered a loss of more than US$32 billion.[74] For the
2010 scal year, Microsoft had ve product divisions:
Windows Division, Server and Tools, Online Services Division, Microsoft Business Division, and Entertainment
and Devices Division.
<gallery
widths=200
mode="traditional
style=text-align:center;
margin:auto;"> File:Xbox
One Console Set.jpg|Xbox One console File:
Xbox-360-Kinect-Standalone.png|Xbox 360 Kinect
sensor </gallery>
2 Businesses
2.1 Windows Division, Server and Tools,
Online Services Division
The companys Client division produces the agship Windows OS line such as Windows 8; it also produces the
John W. Thompson has been appointed the chairman of MiWindows Live family of products and services. Server
crosoft, taking over from Bill Gates.
and Tools produces the server versions of Windows, such
as Windows Server 2008 R2 as well as a set of develOn September 3, 2013, Microsoft agreed to buy Nokia's opment tools called Microsoft Visual Studio, Microsoft
mobile unit for $7 billion.[75] Also in 2013, Amy Hood Silverlight, a web application framework, and System
became the CFO of Microsoft.[76]
Center Conguration Manager, a collection of tools pro-
2 BUSINESSES
The Microsoft Business Division produces Microsoft Ofce including Microsoft Oce 2010, the companys
line of oce software. The software product includes
Word (a word processor), Access (a relational database
program), Excel (a spreadsheet program), Outlook
(Groupware, frequently used with Exchange Server),
PowerPoint (presentation software), Publisher (desktop
publishing software) and Sharepoint. A number of other
products were added later with the release of Oce
2003 including Visio, Project, MapPoint, InfoPath and
OneNote. The division also develops enterprise resource planning (ERP) software for companies under the
Microsoft Dynamics brand. These include: Microsoft
Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, and Microsoft Dynamics SL. They are targeted at varying company types and countries, and limited to organizations with under 7,500 employees.[83]
Also included under the Dynamics brand is the customer
relationship management software Microsoft Dynamics
CRM, part of the Azure Services Platform.
viding remote-control abilities, patch management, software distribution and a hardware/software inventory.
Other server products include: Microsoft SQL Server,
a relational database management system, Microsoft Exchange Server, for certain business-oriented e-mail and
scheduling features, Small Business Server, for messaging and other small business-oriented features; and
Microsoft BizTalk Server, for business process manage- 2.3 Entertainment and Devices Division
ment.
Microsoft provides IT consulting (Microsoft Consult- See also: Microsoft Mobile Oy
ing Services) and produces a set of certication programs handled by the Server and Tools division designed to recognize individuals who have a minimal set
of prociencies in a specic role; this includes developers (Microsoft Certied Solution Developer), system/network analysts (Microsoft Certied Systems Engineer), trainers ("Microsoft Certied Trainers") and administrators ("Microsoft Certied Systems Administrator" and Microsoft Certied Database Administrator).
Microsoft Press, which publishes books, is also managed
by the division. The Online Services Business division
handles the online service MSN and the search engine
Bing.
2.2
Business Division
3.3
Marketing
Corporate aairs
7
and a special one-time payout of three dollars per share
for the second quarter of the scal year.[91][92] Though
the company had subsequent increases in dividend payouts, the price of Microsofts stock remained steady for
years.[92][93]
3.1
Board of Directors
On November 14, 2014, Microsoft overtook Exxon Mobil to become the 2nd most valuable company by market capitalization, behind only Apple Inc. Its total market value was over $410B with the stock price hitting
$50.04 a share, the highest since early 2000.[100]
In 2015, Reuters reported that Microsoft Corp had earnings abroad of $76.4 billion which were untaxed by the
IRS. Under U.S. law corporations don't pay income tax
on overseas prots until the prots are brought into the
United States[101]
Five year history graph of NASDAQ: MSFT stock on July 17,
2013[88]
When Microsoft went public and launched its initial public oering (IPO) in 1986, the opening stock price was
$21; after the trading day, the price closed at $27.75.
As of July 2010, with the companys nine stock splits,
any IPO shares would be multiplied by 288; if one was
to buy the IPO today given the splits and other factors,
it would cost about 9 cents.[12]:235236[89][90] The stock
price peaked in 1999 at around $119 ($60.928 adjusting for splits).[91] The company began to oer a dividend
on January 16, 2003, starting at eight cents per share for
the scal year followed by a dividend of sixteen cents per
share the subsequent year, switching from yearly to quarterly dividends in 2005 with eight cents a share per quarter
3.3 Marketing
In 2004, Microsoft commissioned research rms to do independent studies comparing the total cost of ownership
(TCO) of Windows Server 2003 to Linux; the rms concluded that companies found Windows easier to administrate than Linux, thus those using Windows would administrate faster resulting in lower costs for their company
(i.e. lower TCO).[102] This spurred a wave of related studies; a study by the Yankee Group concluded that upgrading from one version of Windows Server to another costs
a fraction of the switching costs from Windows Server to
Linux, although companies surveyed noted the increased
3 CORPORATE AFFAIRS
that Gmail violates the privacy of its users to place ad
results related to the content of their emails and shopping results which favor Google products. Tech publications like Tech Crunch have been highly critical of the ad
campaign,[110] while Google employees have embraced
it.[111]
3.4 Lay o
Main article: Criticism of Microsoft
4.2
Environment
national security program to gather customer
data, we don't participate in it.[118]
During the rst six months in 2013, Microsoft had received requests that aected between 15,000 and 15,999
accounts.[119] In December 2013, the company made
statement to further emphasis the fact that they take their
customers privacy and data protection very seriously,
even saying that government snooping potentially now
constitutes an "advanced persistent threat, alongside sophisticated malware and cyber attacks.[120] The statement also marked the beginning of three-part program to
enhance Microsofts encryption and transparency eorts.
In July 1, 2014, as part of this program they opened the
rst (of many) Microsoft Transparency Center, that provides participating governments with the ability to review source code for our key products, assure themselves
of their software integrity, and conrm there are no "back
doors.[121]
9
through online Usenet newsgroups, and CompuServe in
the past, monitored by Microsoft employees; there can
be several newsgroups for a single product. Helpful
people can be elected by peers or Microsoft employees
for Microsoft Most Valuable Professional (MVP) status,
which entitles them to a sort of special social status and
possibilities for awards and other benets.[127]
4
4.1
Corporate identity
Corporate Culture
4.2 Environment
Technical reference for developers and articles for various Microsoft magazines such as Microsoft Systems Journal (MSJ) are available through the Microsoft Developer
Network (MSDN). MSDN also oers subscriptions for
companies and individuals, and the more expensive subscriptions usually oer access to pre-release beta versions
of Microsoft software.[123][124] In April 2004 Microsoft
launched a community site for developers and users, titled
Channel 9, that provides a wiki and an Internet forum.[125]
Another community site that provides daily videocasts
and other services, On10.net, launched on March 3,
2006.[126] Free technical support is traditionally provided
10
5 SEE ALSO
PVC is not clear. As yet (January 2011) it has no prod- oor has been designed as a pseudo-conference center, as
ucts that are completely free from PVC and BFRs.[138]
it will hold events and meetings.[145]
Microsofts main U.S. campus received a silver certication from the Leadership in Energy and Environmental
4.5 Logo
Design (LEED) program in 2008, and it installed over
2,000 solar panels on top of its buildings in its Silicon
Microsoft adopted the so-called "Pac-Man Logo, deValley campus, generating approximately 15 percent of
signed by Scott Baker, in 1987. Baker stated The new
the total energy needed by the facilities in April 2005.[139]
logo, in Helvetica italic typeface, has a slash between the
Microsoft makes use of alternative forms of transit. It o and s to emphasize the soft part of the name and concreated one of the worlds largest private bus systems, the vey motion and speed.[147] Dave Norris ran an internal
Connector, to transport people from outside the com- joke campaign to save the old logo, which was green, in
pany; for on-campus transportation, the Shuttle Con- all uppercase, and featured a fanciful letter O, nicknamed
nect uses a large eet of hybrid cars to save fuel. The the blibbet, but it was discarded.[148] Microsofts logo with
company also subsidises regional public transport, pro- the "Your potential. Our passion." tagline below the main
vided by Sound Transit and King County Metro, as an corporate name, is based on a slogan Microsoft used in
incentive.[139][140] In February 2010 however, Microsoft 2008. In 2002, the company started using the logo in the
took a stance against adding additional public transport United States and eventually started a TV campaign with
and high-occupancy vehicle (HOV) lanes to the State the slogan, changed from the previous tagline of "Where
Route 520 and its oating bridge connecting Redmond do you want to go today?".[149][150][151] During the prito Seattle; the company did not want to delay the con- vate MGX (Microsoft Global Exchange) conference in
struction any further.[141]
2010, Microsoft unveiled the companys next tagline, Be
[152]
They also had a slogan/tagline MakMicrosoft was ranked number 1 in the list of the Worlds Whats Next..
[153]
ing
it
all
make
sense..
Best Multinational Workplaces by the Great Place to
Work Institute in 2011.[142]
4.3
Headquarters
On August 23, 2012, Microsoft unveiled a new corporate logo at the opening of its 23rd Microsoft store in
Boston indicating the companys shift of focus from the
classic style to the tile-centric modern interface which it
uses/will use on the Windows Phone platform, Xbox 360,
Windows 8 and the upcoming Oce Suites.[154] The new
logo also includes four squares with the colors of the thencurrent Windows logo which have been used to represent Microsofts four major products: Windows (blue),
Oce (red), Xbox (green), and Bing (yellow).[155] The
logo resembles the opening of one of the commercials
for Windows 95.[156][157]
19851987
19872012
2012present
4.4
Flagship Store
On 26 October 2015, the company opened its agship retail location on Fifth Avenue in New York City. The location features a ve-story glass storefront and is 22,270
square feet.[144] As per company executives, Microsoft
had been on the lookout for a agship location since
2009.[145] The companys retail locations are part of a
greater strategy to help build a connection with its consumers. The opening of the store coincided with the
launch of the Surface Book and Surface Pro 4.[146] Notably, the second oor has a large area designated for
consumers to play Xbox games. The third oor has
been named the Dell Experience at the Microsoft Store,
which showcases various Dell products. The fourth oor
is for employees and administrative operations. The fth
5 See also
Bill Gates
Paul Allen
List of mergers and acquisitions by Microsoft
11
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External links
Ocial website
Ocial blog
16
8.1
Text
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