November 9, 2015

FOR IMMEDIATE RELEASE:

HeatKills.org Launches Seed Capital Fundraising

Campaign
(Charlottesville, VA) HeatKills.org, a website devoted to raising awareness of the dangers of
leaving dogs in hot cars, today unveils its Seed Capital Fundraising Campaign. The purpose of the
Campaign is to raise $30,000, the bulk of which will be used to (1) hire a law firm to prepare and file
HeatKills.org's application with the IRS to be approved as a nonprofit charity, (2) research and develop its business plan. Ultimately, HeatKills.org's mission is to develop into a global organization that's
dedicated to creating state-of-the-art educational media and activism strategies to prevent dogs from
being left in hot cars, and helping to ensure that people who do so face severe legal consequences.
HeatKills.org's creator, multimedia
designer-writer Jon Sutz, produced a sixminute video that explains the nature and
pervasiveness of the problem of people
leaving dogs in hot cars, and the purposes
of the Campaign. "As the video shows, the
problem is far more complex and widespread than many can imagine," he said.
Research shows that even on a 70-degree day, the interior temperature of a car with the
windows partially open can reach 100 degrees within 20 minutes. A dog trapped in such a car can
begin to suffer heatstroke and brain damage within ten minutes. If left in that situation, death (or the
need to be euthanized) can follow quickly. (CONTINUED)
HeatKills.org, Inc.
heatkills.org

(434) 825-8428
jon@heatkills.org

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"Some people are aware of the danger of leaving a dog in a car," said Sutz. "Many, however,
are not. And as I discovered in the year since I created HeatKills.org, in many cases, neither are the
authorities whom one would reasonably assume are aware of this danger the police, and animal
welfare organizations. For example, between 2011-2015 alone, forty-six police dogs died agonizing,
painful deaths from heatstroke, after being left in hot vehicles, nine in 2015 alone. One even died in a
Humane Society vehicle." Many other recent news accounts of dogs dying in hot cars are located here.
A small portion of the money from the Campaign will be used to videotape an innovative
simulation of what a dog endures when left in a car, even with the windows partially down, and even
in what feels like a cool day to a human. "The specifics of my approach will be secret until the video
is unveiled, Sutz said, but it is designed to be more comprehensive than others that have been
filmed for this purpose."
Assuming HeatKills.org is approved by the IRS as a 501(c)3
charity, all donations even those made before such approval is
received will be tax-deductible under IRS rules.
As a special bonus, those who donate $20 or more can also
receive a free copy of the e-book that Sutz recently completed
about Shayna, the "miracle dog" whom he claims saved his life
after 9/11, and in whose loving memory he created HeatKills.org:
Saved By Shayna: Life Lessons From A Miracle Dog.
"Together, we can help to prevent any more dogs from
suffering in hot cars," said Sutz. Let us begin, now.

To learn more and make a donation, please visit:

HeatKills.org Seed Capital Fundraising Campaign
For more information, contact Jon Sutz at 434-825-8428 or by email here.
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HeatKills.org, Inc.
heatkills.org

(434) 825-8428
jon@heatkills.org

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