CHRIST UNIVERSITY, BANGALORE

DEPARTMENT OF COMMERCE
CERTIFICATE COURSE
COURSE PLAN NOVEMBER 2014 MARCH 2015
COM 401: BASICS OF BUSINESS MANAGEMENT
DESCRIPTION
To enable the student to understand the concept of Business, how the manage, market and
social responsibilities of business. It also gives greater knowledge about procurement of
funds for business and managing it.
LEARNING OBJECTIVES:

To enable the student in developing a business outlook

To understand how to set up and manage a business focusing on financial, marketing
and HR functions.
To provide practical tips in setting up a business firm

UNIT/H
OURS

TOPICS

1(4)

Introduction to Business
and Industry:
Meaning of Industry,
Classification of Industry.
Establishing a business
enterprise
Analyzing
feasibility,
Registration, Liaison with
banks etc.
Nature and Functions of
Business Management:
Management levels, Skills
of Management and
Managerial roles.
Managerial Process:Planning, Organizing ,
Staffing.
Recruitment,
Selection,
Training
and
Development, Directing
and Conrolling
Social responsibilities of
Business and careers in
business:

2(8)

3 (3)

HOURS

TEACHING
METHOD

2
1

PPT and Class

room
discussion

ASSIGNMENTS REMAR
KS
Collecting
various Types of
Business and
Industry

PPT and
Classroom
discussion

2
3

PPT and Class

room
discussion

Preparing report
on Leadership

4(7)

5(8)

6(4)

Procurement of Funds:
Financial Planning, Steps,
Sources
of
Finance,
Capital Structure and
Financial Leverage
Factors
determining
capital structure, EPS
Analysis
Meaning of Financial
leverage,
Operating
leverage and Composite
leverage
Degree and significance.
Computation of simple
problems.
Management of Funds:
Capital Budgeting:
Meaning, Nature, Need,
Importance, Methods of
Evaluation- Pay back
method, NPV, ARR, IRR,
PI. Computation of simple
problems
Working Capital
management: Meaning,
Management of cash,
receivables, inventory
Dividend Policy and
Decisions: Introduction,
Forms of dividend,
Determinants of dividend
policy
MARKETING
MANAGEMENT
Strategic Marketing:
Levels and patterns of
market segmentation Bases
for
market
segmentation

PPT and
classroom
discussion

Making of chart
of different
development
banking
institutions

PPT and Class

room
discussion

Analyzing the
efficiency of
Working Capital
Expenditure.

PPT and Class

room
discussion

Creative Ad
creation

Targeting
product
positioning - Types and
bases of positioning product differentiation.
7(11)

Tactical Managing:
Product
Decisions: 2
Branding,
packaging,
labeling, new product

Discussion of
most popular
brands in Indian

Ad world

development, product Life

cycle management.
Pricing decisions: pricing 1
process, pricing methods
and policies
Distribution
decisions: 4

PPT and Class

room
discussion

Managing
marketing
channels- channel design managing
retailing,
wholesaling and market
logistics.
Promotion
decisions: 4
Managing
advertising,
Public relations, sales
promotion,
personal
selling, direct marketing
and PR.
CIA 1 20 MARKS
CIA2 30 MARKS (MID SEM EXAM)
CIA3 50 END SEM EXAMS
Books for References:
1. L M Prasad, Principles of Management. Kalyani Publishers, New Delhi
2. Dr R K Sharma & Shashi K Gupta, Principles of Management. Kalyani Publishers, New
Delhi - 2007
3. Koontz Harold and Weihrich Heinz, Essentials of Management. Fifth Edition, TataMcGrawHill Publication, New Delhi, 2002
4. Prasanna Chandra: Financial management; theory and Practice
5. Shashi K Gupta, R K Sharma; financial management
6. Kotler Philip: Marketing Management Edition II, Pearson Education India, 2003.