Clients Logo

Proposal for Web Marketing Campaign for

www.example.com
By

India (Kolkata)
Module #532, 611 & 636

UK (London)

SDF Building
Salt lake Electronic Complex
Kolkata- 700091
West Bengal, India

Wellesbourne,

The Enterprise Centre,

Warwick, CV359EF

Phone: India: 0091 - 33 23576070

US: (414) 455-1386
(414) 455-1396
Email: info@indusnet.co.in

Table of Content
1.

2.

About Us

Our Clients (Internet Marketing)

Achievements

Why its better to get customers from Internet:

Search Engine Optimization (SEO)

4
4

3.

Project Scope/Objective/Goals for www.example.com

4.

Primary Keyword Research

5.

Selected Keyword and there Search Volume - Broad Searches

Present Ranking

Competitors Analysis

Detailed Analysis

6.

Issues Identified on the website

7.

activities to be done For the website

On-page Activities

Off-page Activities

8.

Reporting

10

9.

Engagement Model

10

10.

Client responsibilities

10

11.

Action plan (Week wise breakup)

11

1. ABOUT US
Indus Net Technologies is a premier Internet consulting company offering diverse tailor made solutions to help
organizations around the world leverage Internet in order to gains an edge over competitors.
We have a core management team to deliver strategy, marketing, support, sales, account management, quality control,
infrastructure support and financial planning. We have several nuclear teams which are specialized in their area of business
and provide professional, high quality service and customer support.
We are ISO 9001:2008 certified and currently undergoing CMMI Level 3 certification process. We are also registered with
Duns and Bradstreet and are a member of World Wide Web Consortium (W3C).
Our nuclear teams are agile and customer centric. They innovate and leave no stone unturned to delight you. They are
flexible as a new exciting business, and still retain the core benefit of dealing with a stable and large organization.

Our Clients (Internet Marketing)

Achievements

2. WHY ITS BETTER TO GET

CUSTOMERS FROM INTERNET:
Various survey results shows that 85 percent of the worlds
online population is using the Internet (source: Nielsen) to
gain information and purchase products and services. The
competition has become very stiff and location of the website
in the search engine effectively has become very important
so that, it can be visible to the end users and help in the
generation of traffic.
Search engine optimization helps in giving the website the
required online exposure, get it read and indexed by search engines in an effective manner.
Indus Net technology provides one of the most effective SEO consultancy services which help its clients to gain a
competitive advantage over its competitors by using various
Search engine optimization techniques.

Search Engine Optimization (SEO)

An effective SEO campaign can bring a higher return on your
investment than any other type of marketing for your company.
This will therefore increase your volume of sales and profit
overall.
You can promote your website 24*7 to your specific target
market. Thus, you can get traffic according to the organizational
strategy to meet the needs and requirements of your choice.
In 2010, 45% of hotel bookings are made on the Internet of
which 62% were Direct Online Sales through a hotels own
website.
Bookings made through your own website have a MUCH lower distribution cost than other channels:
Wholesale - 40%
3rd Party 21%
GDS 14%
Direct Through Own Website 8% (including SEO, SMM & PPC Costs)
We break down the overall SEO process into different steps, which includes initial site analysis, preparation of Action Plan
based on website analysis, keyword research, on page changes, local search optimization, different link building strategies
and Monthly progress report.

3. PROJECT SCOPE/OBJECTIVE/GOALS FOR WWW.EXAMPLE.COM

The scope of the project can be summarized as follows:
Write the Scope here as per the Clients specification(to changed as per the project)
Optimize the website for Key phrases which users search in search engines in order to increase traffic/visitors to
the website.
Provide advice on the desirable features of the site in order to deliver a search engine friendly Website to
Improve search engine results
Protect your brand online
Reduce dependency on 3rd party commissionable agents

4. PRIMARY KEYWORD RESEARCH

The keyword analysis of the website www.example.com .
The following analysis will show you how relevant the keywords are in comparison with searches performed. Each table
demonstrates how often the keywords are searched for on a monthly basis within a UK based Google search.
Keywords should be strongly considered as these are the terms which your potential clients will be searching for. The
keywords should be relevant to the website or the purpose of your business.
We have taken help of information given on the website to identify the keywords and has then analyzed them with the help
of Google Keyword tool and other various SEO tools.
Please note that this is primary research that has been done for the website once we start working on the website we may
identify some new and relevant keywords as well.

Selected Keyword and there Search Volume - Broad Searches

Keyword

Global Monthly Searches

Local Monthly Searches

serviced apartments

1220000

246000

serviced accommodation

450000

165000

business accommodation

110000

14800

serviced apartments london

60500

27100

cheap serviced apartments

18100

5400

serviced apartments uk

4400

2400

business serviced apartments

3600

720

business accommodation london

2400

1300

serviced apartments norwich

390

320

business accommodation norwich

Source : Google Keyword Tool

Present Ranking
Below is the current position of the website in Google, Yahoo and Bing search results when users are searching for the
above suggested keywords.
Selected Keywords

Present ranking in Google

Present ranking in Yahoo

Present ranking in Bing

5. COMPETITORS ANALYSIS
Understanding what your competitors are doing online is a must and absolute priority. By knowing what your rivals are
doing in their SEO space, not only will you have a better knowledge of their online marketing strategy, but you can also
emulate what is working for them, and generate internal ideas to stay proactive.
Furthermore, by understanding what your competitors are doing in terms of on-site SEO, link building, developing third
party properties and other search marketing tactics; you can also identify potential new threats which are making it up the
rankings and also unearth tactics which are working from them (or not working for them), that you can improve upon, and
thrive from in your overall marketing strategy.
We have considered following website as your competitors. This websites are ranking in Google first page for the keyword
Keyword 1.
Competitor 1:
Competitor 2:
Competitor 3:

This text may change if the client

provide the name of competitors

Detailed Analysis
www.example.co
m

www.abc.com
High
Value

www.xyz.com
Domain

Huge content
and
inter
linking
Social Signals
and backlinks

www.pqr.com

Key phrase in domain name

Total Links Point to this
domain 15,365
Content is well optimized
and over 1,100,000 pages
index by Google
Domain Registration Date Tuesday, January 04, 2000
Social media Signal
o

Times Shared on
Facebook: 4899

Facebook
2356

Times Shared
Twitter: 430

on

Times Shared
Google +1:693

on

Likes:

Key phrase in domain

name
Total Links Point to this
domain 13,102
Content
is
well
optimized and over 152
pages index by Google
Domain
Registration
Date - Monday, January
25, 1999
Social media Signal
o

Times Shared
on Facebook:
9,019

Facebook
Likes: 289

Times Shared
on
Twitter:
689

Times Shared
on Google +1:
91

6. ISSUES IDENTIFIED ON THE WEBSITE

We have done a detailed analysis of the website and has identified various SEO issues that needs to be improved /fixed in
order to make the website search engine friendly. Below are some of the issues that needs to be fixed on an URGENT basis.
We identified that the site is not using proper Unique Meta data for all the pages.
No Home page content is there. A brief content should be there which must be keyword specific
We identified that SEO Friendly URLs are not in use.
Multiple Home page identified. http://www.mixtapemix.com/index.html & http://www.mixtapemix.com/
Site does not have a Blog.
3.97% (view text). Your website's ratio of text to HTML code is less than 15% .It should be in between 15% to 40 %.
No language of the website is specified. META Language Tag can be used to specify the natural language of your
website.
Your website does have a www issue. With or without www is not redirecting to the same page, which is not good.
Custom 404 page (Page not found) is not displayed. You should have a custom 404 page and in that page there
should be a link redirecting to home page.
Broken Links are identified. It is a good practice not to have any broken links for proper crawling of a site. Your site
does have any broken links which is not good
Sitemap.xml file not found. Currently server is responding with HTTP/1.1 404 Not Found. Sitemap should be added
and updated on regular basis.
Total backink of the site is only 1. More the number of thematic sites linking to your website, more is the value.
Bck link count is very less and need to improved.
Page Speed Score: 63/100, which needs to be improved.
Website does not take advantage of gzip. gzip is free and can help to improve your website's speed.
Site is not using unique title which is keyword rich . Current title is very generic and can be improved.
Document Structure is not using correct nesting ,h1 tags are missing .
We found 92 images on this website. In 35 images alt attribute is mentioned. It is suggested to have alt attribute
for all the images.
For further details you can go through our Ranking Potential Document prepared for www.example.com.

7. ACTIVITIES TO BE DONE FOR THE WEBSITE

As per our analysis we recommend you to adopt an integrated search optimization approach to increase the number of
leads generated through the website. This approach includes SEO focused around keywords to build traffic to the site,
combined with website changes to increase the rate of conversion (number of visitors required to achieve a new lead).
The SEO campaign of Indus Net is comprised of mainly two activities i.e. On page optimization and Off page optimization.

On-page Activities
These are activities that are performed on the website. It may include rewriting the web page content based on the
relevant keywords, change the title/meta description, making changing in the source code of the website. This will help the
search Engines to pick up the pages based on the search query and include on the index list.
Below is a brief list of activities that we will perform.
Modifying/Writing title, meta descriptions and content of the web pages.
Updating the document structure using proper H1, H2, and H3 tags to make it enriched with targeted
keywords.
Adding Google Analytics tracking code to the website.
Adding Customised 404 error page.
Adding XML, HTML and KML sitemaps.
Adding Robots.txt
Every month we will run a health check of the website to review the issues resolved/identify new issues and
will solve them every month.

Off-page Activities
Search Engines gives huge value to the sites where many other relevant sites are linking with proper anchor text. We follow
diverse link building strategy and try to get high quality links from various sources so that it should look natural. We make
every effort to be as compliant as possible with the guidelines laid out in Googles Webmaster Central resources.
Below is a brief list of activities that we will perform for your website.
Getting links from those sites which also linking to your competitors.
Directory Submission
Article Writing and Submission to article submission sites
Social Book Marking
Press Release Writing and Submission to press release submission sites
3 way Link Exchange
Guest Blog posts to get thematic Links
Blog creation and updating,

Create profiles at Squidoo Lens and HubPages, content development for the profiles and posting
Link Prism: Bookmarking the Article sites where our articles are Published
Blog Commenting in UK based blogs
For weekly and detailed break up of the activities for the website please go through Action plan (Week wise breakup)

8. REPORTING
We will provide you detailed report of every activity carried out at the end of the calendar month. We will also provide
special report on the sites progress.
Please note that it may take some time initially for the site to show progress and result. However, you will be able to see
major strides in the sites rankings, traffic and conversion within three months of the campaign.

9. ENGAGEMENT MODEL
The project scope is very detailed and it may need constant change from time to time. It will be required to change the
modus operandi on an on-going basis to get the best result. Though the overall activities may remain the same, its
combination and implementation pattern may considerably change.
We suggest a time & material project model, which compensates us for the time we spend on the project as per an agreed
upon day rate and any cost that we incur. Any such expense will be approved beforehand.

10. CLIENT RESPONSIBILITIES

The success of a project highly depends on proper coordination among each other. Thus, for making the project successful
your support responsiveness is highly required and appreciated by us.
Following are the list of responsibilities which we will expect from you:
Kindly respond and implement changes suggested by us.
Kindly send us the approvals on time

Respond on approvals for any expenses as per actual.

Please sustain your current internet marketing activities (whatever it is) and do not slash, to see the actual results
of our efforts.

11. ACTION PLAN (WEEK WISE BREAKUP)

Since the website is new we need to focus on increasing the visibility of the websites on web and along with that build
quality backlinks as well for the site.
Thus we suggest following activities for the website currently. Please note that this is a tentative action plan and the
activities are subject to change once we start working on the website and review the progress.
Week

Task

Time

Week 1

Keyword Research : 10 keywords

Site health check up

Baseline report

Write Content, title and Meta for home page and 4 top level pages

Google analytics and webmaster set up

Implementation of contents

Total

25

Submit site to 30 General Directories

Getting relevant Links targeting sites giving links to competitors websites

Google places listing

Fix on page issues : 3 critical issues

Write Press release

Submit Press Release to 15 Press Release submission sites

1.5

Total

18.5

Submit site to 30 Social Bookmarking Site

Write 2 Article

Submit Article to 25 (25*2) article submission sites

3 way link exchange

10

Total

20

Week 2

Week 3

Week 4

Write 1 Press release

Submit press release to 15 press release submission sites

1.5

Link prism/wheel - Bookmark each posted content (approved and new URLs)(5 profiles * top 5
social bookmarking=25 )

Submit Blog to 20 Blog directory submission sites

Submit and Monitor Webmaster Tools and fix the issues

Create monthly progress & activity report

Total

16.5

Total Hours per month

80

Week 5

Submit to site 30 local/niche directories

Submit to 30 social bookmarking sites

Fixing on page issues fixing 4 critical issues

Write a Blog Article

rd

Week 6

Week 7

Update it on 3 Party blogging platforms/ In house Blog

0.5

Write 2 Article

Submit Article to 25 (25*2) article submission sites

Total

21.5

Write 1 Article

Create a HubPage from the article

0.5

Write 1 Press Release

Submit press release to 15 sites

1.5

Write/Update Meta tags and content for inner pages

3 - Way Link Exchange

10

Total

18

Local Listing to 10 sites

Write an Article

Submit site to 30 article directories

15 Blog commenting

Getting relevant Links targeting sites giving links to competitors websites

Week 8

Total

21

Write an Article

Create/update the article at WordPress

0.5

Forum posting

Link prism/wheel - Bookmark each posted content (approved and new URLs)(5 profiles * top 5
social bookmarking=25 )

Submit and Monitor Webmaster Tools and fix the issues

20 RSS Submission

Monthly Progress Report

Total

19.5

Total Hours per month

80

Week 9

Submit to site 30 local/niche directories

Submit to 30 social bookmarking sites

Fixing on page issues fixing 4 critical issues

Write a Blog Article

rd

Week 10

Week 11

Update it on 3 Party blogging platforms/ In house Blog

0.5

Write 2 Article

Submit Article to 25 (25*2) article submission sites

Total

21.5

Write 1 Article

Create a HubPage from the article

0.5

Write 1 Press Release

Submit press release to 15 sites

1.5

Write/Update Meta tags and content for inner pages

3 - Way Link Exchange

10

Total

18

Local Listing to 10 sites

Write an Article

Submit site to 30 article directories

Week 12

15 Blog commenting

Getting relevant Links targeting sites giving links to competitors websites

Total

21

Write an Article

Create/update the article at WordPress

0.5

Forum posting

Link prism/wheel - Bookmark each posted content (approved and new URLs)(5 profiles * top 5
social bookmarking=25 )

Submit and Monitor Webmaster Tools and fix the issues

20 RSS Submission

Monthly Progress Report

Total

19.5

Total Hours per month

80

Confidentiality Notice/Disclaimer:
This document is disclosed only to the recipient to whom this document is addressed and is pursuant to a relationship of confidentiality
under which the recipient has obligations of confidentiality. This document constitutes confidential information and contains proprietary
information belonging to Indus Net Technologies. The confidential information is to be used by the recipient only for the purpose for
which this document is supplied. The recipient must obtain Indus Net Technologies written consent before the recipient or any other
person acting on its behalf, communicate any information on the contents or subject matter of this document or part thereof to any third
party. The third party to whom the communication is made includes an individual, firm or company or an employee or employees of
such a firm or company.
The recipient, by its receipt of this document, acknowledges that this document is confidential information and contains proprietary
information belonging to Indus Net Technologies and further acknowledges its obligation to comply with the provisions of this notice.
The contents of this document are provided in commercial confidence, solely for the purpose of evaluating whether the contract should
be awarded to Indus Net Technologies.
The information contained in this document represents the views and opinions of Indus Net Technologies on the issues discussed, as of
the date of publication. Due to the dynamic nature of the industry and the technology that it depends upon, Indus Net Technologies
makes no warranty as to the long-term accuracy of the assessments made herein.
Copyright Indus Net Technologies 1997 - 2011. All rights reserved. All product and company names mentioned herein are trademarks
or registered trademarks of their respective owners.