DAVID A.

KOOGLER
Salida, CA 95368
Cell 209-252-6447 Home 209- 545-9428
Dkoog5504@gmail.com linkedin.com/in/davekoogler

Business Development Professional

A top-performing Senior Director and Sales Professional recognized for deep knowledge of Business
Development, Sales and Account Management. Credited with combining sales, strategy and relationship building
expertise to deliver substantial revenue growth in highly competitive markets. Cultivates and maintains key
relationships with management, strategic partners, clients, vendors and colleagues. Excellent leadership skills
demonstrated by motivating geographically diverse teams to meet aggressive deadlines Identifies business
development opportunities and broadens market share. Solid history of achieving sales targets.

AREAS OF EXPERTISE

Business Development
Information Technology
Sales Strategy

Contract Negotiation
Scheduling
Budget Management

Team Building
Client Relations
Vendor Management

PROFESSIONAL EXPERIENCE
MARKS USA (A DIVISION OF NAPCO SECURITY GROUP), Amityville, NY
Director of Business Development

2007 to Present

Positioned as Strategy Lead responsible for managing a sizeable territory valued over $2 million.

Spearheads and implements strategic new and resell initiatives throughout 10 Western States.

Proactively identifies and pursues new business opportunities. Expands business within existing
accounts through upselling and consultative sales methods.

Provides visionary leadership, strategic direction and oversight to 6 independent sales representative
agencies to ensure effectual achievement of sales goals.

Acts as liaison between clients, cross-functional teams and key stakeholders. Translates business needs
into technical terms and vice versa.
Cultivates and fosters relationships with end-users to ensure client retention and referral business.

Steers, coordinates and directs the delivery of comprehensive training programs for distribution partners.

Serves as a key resource on requirements to efficiently carry out operations.

Presides over sales and marketing initiatives to ensure that established goals and objectives are
consistently met or surpassed.
Collaborates with local Distributors, Representatives, and the Direct Sales Team to coordinate sales
efforts.

Successfully communicates Unique Value Proposition to target markets resulting in the successful
penetration of strategic accounts.

DAVID A. KOOGLER

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ASSA ABLOY RSS, SALEM, VA.

Regional Director / Western U.S.

2006 to 2007

Skillfully guided the growth and expansion of 2 well respected industry brands consisting of Medeco High
Security Locks and Arrow Lock and Door Hardware.

Accountable for the management of over 300 accounts comprising of Locksmith Dealers, Wholesale
Distribution, Contract and Specialty Door Hardware and End Users.

Recognized for augmenting North American distribution by 152% in FY08 and 226% in FY09.

Regional Director / Western U.S. (Continued)

Collaborated with cross-functional teams to secure commitments, remove potential barriers to success
and to facilitate communications.

Independently transformed region division from poor performing to profit-focused business segment.
Improved sales performance by 30%

Supervised, directed and mentored 3 Territory Managers and 1 Independent Associate.

RUTHERFORD CONTROLS INTERNATIONAL, Virginia Beach, VA and Cambridge, Ontario

National Account Manager

2000 to 2005

Responsible for leading the business development efforts through distribution in 24 Western States

Capably managed 10 independent sales groups with 21 sales associates.

Conducted Human Resources functions, including recruitment, training, hiring, and motivating a network
of independent representatives.

Served as Brand Ambassador for company. Represented the company at trade shows and corporate
events.

Organized, coordinated and conducting a series of ongoing training seminars.

Forged professional relationships with distribution partners, national account representatives, dealer,
installers and end-users.

Consistently achieved steady growth annually.

EDUCATION AND TECHNICAL EXPERIENCE

National Accounts Management Program, University of Notre Dame, Notre Dame, Indiana
Communications Management, California State University / Stanislaus
Technical Proficiency, Office Suite and Microsoft Publisher