From: London International Awards (LIA)

Press Contact: Patricia Censoprano

patricia@liaawards.com
+1 718 747 6747
Paul Monan, at paulm@lbbonline.com

DDB WINS 32 STATUES AT THE

30 ANNUAL LONDON INTERNATIONAL AWARDS
th

(New York, 10 November 2015) The 30th LIA judging was held at the SLS Hotel
in Las Vegas, convening over a ten-day period. The juries, led by their respective
Jury Presidents, viewed and scored every entry within their medium, ensuring
that all the work was judged equally. They concluded with final discussions to
determine Grand LIAs, Statue Winners and Finalists.
The TV/Cinema/Online Film Jury, led by John Mescall, Global ECD, McCann
Worldgroup, awarded adamandeveDDB, London the 2015 Grand LIA for John
Lewis titled Monty's Christmas. Four different juries also awarded them one
Silver and three Gold statues for the same work.
Mescall had this to say about judging LIA 2015: If your works being judged at
LIA, its being judged by people whose opinion you can really respect. We get
enough time to properly look at the work, relook at the work, discuss it, really
think about it, were never rushed so nothing ever slips through. Its a thorough
and respectful judging process with no pressure on the judges to award
anything for any particular reason.
adamandeveDDB, London

GRAND LIA - TV/Cinema/Online Film - John Lewis Monty's Christmas

Gold - Integration - Multimedia Campaign - John Lewis Monty's

Christmas

Gold - TV/Cinema/Online Film - Retail - John Lewis Monty's Christmas

Gold - Branded Entertainment - Trans-Media - John Lewis Monty's

Christmas

Silver - TV/Cinema/Online Film - Automotive - Hertz Van Rental Cleaned

Out

Silver - Production & Post-Production - Direction - John Lewis Monty's

Christmas

Silver - TV/Cinema/Online Film - Humour - Hertz Van Rental Cleaned

Out

Finalist - TV/Cinema/Online Film - Humour - John Smith's Keith Beasley Only Ordinary by Name

Finalist - Print - Use of Copywriting Campaign - Harvey Nichols Tidings of

Joy, Christmas Time, Good Will To All Men

Other DDB Winners:

DDB Argentina, Buenos Aires

Gold - TV/Cinema/Online Film - Public Service/Social Welfare - Fundacion

Argentina de Trasplante Hepatico The Man & The Dog

DDB Budapest, Budapest

Bronze - Branded Entertainment - Experiential/Live Events - Telekom 4G

Festival Buddy

DDB California, San Francisco

Silver - TV/Cinema/Online Film - Campaign - Clorox Bleach - Bleachable

Moments Tandem, Mop, Distance

Bronze - TV/Cinema/Online Film - Household Products - Clorox Bleach

Bleachable Moments - Mop

Bronze - Design - Installations/Displays - Temporary - Brita Sugar

Buildings

DDB Canada, Toronto

Bronze - TV/Cinema/Online Film - Automotive - Volkswagen Traffic Jam

Assist Cuddle

Bronze - TV/Cinema/Online Film - Campaign - Volkswagen Traffic Jam

Assist Dance, Cuddle

DDB Canada, Vancouver

Gold - Branded Entertainment - Online Series - Milk West Snack Time

Finalist - Print - Consumer Campaign - Netflix Orange is the New Black,

House of Cards, Arrested Development, Fargo, Life of Pi,
Ghostbusters

Finalist - Print - Entertainment - Netflix Ghostbusters

Finalist - Print - Entertainment - Netflix Life of Pi

DDB Chicago, Chicago

Silver - Radio & Audio - Confections/Snacks - Skittles Clone

Silver - Radio & Audio - Confections/Snacks - Skittles New Mouth

Silver - Radio & Audio - Confections/Snacks - Skittles Two Head Ed

Silver - Digital - Use of Social Media - McDonald's Lovin' The Super Bowl

Bronze - TV/Cinema/Online Film - Confections/Snacks - Skittles Settle It

Finalist - Radio & Audio - Campaign - Skittles New Mouth, Two Head
Ed

DDB Group Germany, Berlin

Bronze - Package Design - Use of Illustration Product Line - Taxi Beer

Taxi Beer

Finalist - Package Design - Beers - Taxi Beer Taxi Beer

DDB Philippines, Taguig City

Finalist - Design - Product Design - Salbabote (Improvised Flotation

Device) Keeping Families Together Come Hell or High Water

DDB South Africa, Johannesburg

Silver - Radio & Audio - Direction - Skittles Opera

Finalist - Radio & Audio - Use of Music - Skittles Disney

DDB Spain, Madrid

Gold - Design - Experiential Marketing - No Somos Delito (We Are Not

Crime) Holograms for Freedom

Gold - Integration - Integration - No Somos Delito (We Are Not Crime)

Holograms for Freedom

Silver - Design - Digital Installations - No Somos Delito (We Are Not

Crime) Holograms for Freedom

Silver - Branded Entertainment - Experiential/Live Events - No Somos

Delito (We Are Not Crime) Holograms for Freedom

Silver - Digital - Innovative Use of Digital - No Somos Delito (We Are Not
Crime) Holograms for Freedom

Silver - Digital - Public Service/Social Welfare - No Somos Delito (We Are

Not Crime) Holograms for Freedom

Bronze - Non-Traditional - Live Events - Beyond Advertising - No Somos

Delito (We Are Not Crime) Holograms for Freedom

Finalist - Non-Traditional - Experiential - No Somos Delito (We Are Not

Crime) Holograms for Freedom

Heye, Munich

Bronze - Digital - Branded Content - Mammut #Project 360

Finalist - Digital - Microsites - Mammut #Project 360

Tribal Worldwide, Toronto

Bronze - TV/Cinema/Online Film - Copywriting - Peanut Butter Cheerios

Dadhood

Bronze - Production & Post-Production - Direction - Peanut Butter

Cheerios Dadhood
***

This year seven Grand LIAs were awarded:

adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA
for John Lewis titled Monty's Christmas
BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA
for KFC titled Burger, Drumstick, French Fries
Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for
EXIT Deutschland titled Nazis against Nazis - Germanys Most Involuntary
Charity Walk
Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for
Samsung titled Safety Truck

Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for
Allstate titled Social Savvy Burglar
R/GA, New York was awarded the Design Grand LIA for Ad Council titled Love
Has No Labels
The Mill, London was awarded the Production & Post-Production Grand LIA for
SSE titled Maya

2015 LIA Of The Year Awards were decided based on a point system on the
outstanding work chosen by the Juries across all media. This year LIA awarded
five of these coveted Awards.
The following companies were honoured with the 2015 Of The Year
Awards:
Network of the Year: BBDO
Agency of the Year: R/GA, New York
Production Company of the Year: Smuggler
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Eardrum Australia
Of the 14,106 submissions from 78 countries, 7% attained Shortlist status. Of
those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver
Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions
reflects the prestige and explosive growth of the London International Awards
since its inception in 1986, when only 2,600 submissions were entered.
To View All the Winners: http://www.liaentries.com/winners