Beruflich Dokumente
Kultur Dokumente
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2009-2011 Brainware Consultancy Pvt. Ltd.
INDEX
Srl No.
Topic
Page
Acknowledgements
Introduction
About Webguru-india.com
10
11
Photo Enhancement
13
10
Photo Retouching
16
11
Photo Restoration
19
12
21
13
23
14
25
15
Photo Manipulation
27
16
29
17
Photo Montage
31
18
33
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INDEX
Srl No.
Topic
Page
19
36
20
44
21
Promotion Suggestions
48
22
Future Prospects
50
23
51
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Acknowledgements
WebGuru India is pleased to bring out this photo editing ebook, which we believe will prove
extremely beneficial for those who want to collate authentic information on photo editing
business. Painstaking efforts have been taken for making this e-book as informative and errorfree as possible. The credit goes to our team who has done extensive research. Hope this will
serve as a great resource for all the readers.
www.webguru-india.com
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Introduction
The
flourish of photo editing industry in recent years has turned turtle the common
concept that photo editing is not a lucrative business. It fact, image editing industry has
expanded manifolds over the years and thereby offering a unique growth opportunity for
those entrepreneurs who want to try their luck in this industry. However, none would
dare to invest in a business without garnering authentic information about the very
nature and the future possibility of a business. A marketing analysis of the photo editing
industry is all we need before making a final decision. But we know how hard is it to
collate statistic on market analysis and market condition. We are aware of this difficulty
and this is what prompts us to release Comprehensive Guide on Photo Editing
Business, which will offer a unique solution to all your problems.
Comprehensive Guide on Photo Editing Business is specifically written for those
entrepreneurs, who want to reap the benefits of this promising photo editing industry.
This e-book is crafted in the hands of the veteran marketing professionals at Quality Web
Solutions and they made extensive market research and collated accurate details after
following market trends very carefully. Here in this e-book you will get all the information
on the specification of service, analysis of market trend and competitor. In fact, you can
term this e-book a one-and-all photo-editing manual, where you will get all the resource
that you need to unlock the door to success.
No fluff, no unnecessary information it is absolutely a professional guide on image
editing tailored specifically for professional people only. However, people with an
inquisitive set of mind can check out this e-book for garnering useful and authentic
information on various aspects of image editing industry. The language of this e-book is
absolutely simple and no unnecessary jargon is used. Every single aspect of photo editing
service and industry is illustrated with ample example and care has been taken to free it
from errors as far as possible. We hope that this e-book will prove extremely effective for
you all.
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About Webguru-india.com
WebGuru India is one of those few web design and development companies, which
have managed to deliver quality service to its clients without increasing the cost of
production. By harnessing the power of latest technology and its vast experience,
WebGuru India has succeeded in curving out a niche for itself even in this competitive
market. WebGuru India does not believe in just delivering cost effective solutions rather;
it strongly believes in winning the trust of its clients by exceeding their expectations in
every possible ways.
Over the years, WebGuru has managed to consolidate its position in the field of website
design and development by sticking to its core value that includes: Honesty, Integrity
and Quality. With an aim to build and retain long-term relation with its clients, WebGuru
India strives hard to ensure mutual growth.
Creative is the core value of WebGuru Indias corporate culture. It encourages creativity
and originality at work and strongly denounces any attempt of cheap imitation. We have
a team of experienced professionals, who are experts in their respective fields. Our
corporate office is located in the heart of Kolkatas IT hub Salt Lake Sector V and it is
equipped with all modern amenities and features that are indispensable for delivering
ingenious solutions to complex problems.
Our professionals at WebGuru India are all conversant with the latest trend of the web
design industry and this is the reason why we have succeeded in shaping the varied
requirements of our worldwide clients by fusing creativity and professional approach and
by capturing the very essence of the ongoing trend. We also offer 24/7 customer support
for our esteemed clients.
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If
perfecting picture is the purpose of photo editing, the purpose of this e-book is to
offer a perfect solution to all your business need. As it has already been mentioned that
this e-book is targeted for mainly business professionals and entrepreneurs, our
marketing professionals at Webguru India toiled hard to enrich this e-book by providing
accurate information pertaining to photo editing industry so that it proved extremely
helpful those who do not have a slight idea about the very nature of this e-book.
Photo editing industry is now undergoing a major transition stage. No longer
photography and photoshop are treated differently and this new trend has opened up a
new vista of opportunity for those entrepreneurs who are raring to scale a new height.
However, before you start investing in a business, you will definitely have to collate as
much information about the nature, possibilities and the recent trend of that industry as
possible. Failing to do so may frustrate your attempt and your ambition might be nipped
in the bud.
Collating information about the market trend, analyzing them and then making a final
decision is almost impossible for a person, who does not have any professional exposure
in the domain of photo editing. We are aware of this problem and this is the reason why
we come up with a sound solution. You will find a complete and comprehensive report on
the market trend of photo editing industry, its possibility of growth in near future and its
competition in this e-book. No need of making a diligent search, just go through this ebook carefully and you will find all the answers of your queries.
We have not included any unnecessary details just for sake for increasing the volume of
this e-book rather; we have aimed at providing accurate information based on our
market research which is conducted by some of leading online marketing professional.
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2009-2011 Brainware Consultancy Pvt. Ltd.
Be
Photo editing is a process by which a photograph can be modified and given the desired
effects. Both digital and analog photos can be treated using the photo editing software.
The existing photos can be edited, manipulated and even transformed into a photo that
can completely differ from the original photo. Initially the analog photos were edited by
using photo retouching tools. Raster graphics editor, vector graphics editor and 3D
modelers are popularly in use to edit the photos.
The raster images are stored in the form of pixels. If an image requires some
modifications, then the photo editor will work with the pixels to give the new effect as the
information about the color and brightness of the photo are stored in these pixels. These
photo pixels can be edited either in group or individually. Unlike the raster graphics, the
vector graphics are stored as texts or lines of descriptions. Compared to the raster
images, the vector images are easier to modify. For photo editing, generally Adobe
Photoshop, Corel Photo-Paint, Paint.NET, GIMP and other image editing software are
used.
With the photo editing services, you can bring new life to your old and damaged
photographs. The images can be cropped; their colors, brightness, contrast can be
adjusted and sharpened with the use of photo editing software. If there are any flaws in
the picture, then they can also be removed and corrected with photo editing.
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Photo
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Photo editing is the process of making major or small changes in both traditional analog
images and digital photographs either for rectifying or for enhancing the their visual
appearance. Over the years, this process has transformed and modified a lot and it has
now emerged as a form of art. This is a unique form of art where creativity and
professionalism are intertwined together for giving it a finessing touch and for making
images more impressive and attractive. However, photo editing can be of different types
and each type has its own set of unique features, which differentiate it from its ilk. Some
of the major types of photo editing are specified below:
Photo Enhancement
It is the process of improving and enhancing the damaged areas of a photograph
without having any concrete information about the actual source of the damage.
As you are not certain about the source of the denigration, you will not be able to
restore its pristine form. The only thing you will be able to do is to fill those
damage areas by exploiting the power of both image editing software and your
creativity.
Photo Restoration
As the name suggests, photo restoration is the process of restoring the original
form, color and the pattern of an image. However, you need to have concrete
information about the source of the denigration otherwise; you will never be able
to bring back its original form. The primary objective of photo restoration is not to
enhance its visual artificially but to revive the pristine form of an image by using
various features of photo editing software. In this process technological expertise
play a dominating role but it also allows a unique opportunity to hone your
creativity as well.
Photo Retouching
It is process where some effects are added to photos for making them more
attractive and enticing. Attaining perfection in photography is no longer an issue
because now we can change the visual appearance of an image without wasting
long time. You need to use some cool tools of some photo editing software and you
have almost done it. Creativity, professionalism and technical expertise all play
decisive roles in the process of photo retouching.
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Photo Enhancement
Photo
Just check out search volume with the term photo enhancement in this picture:
Regions
This picture simply illustrate the fact that a large number of people search with this term
for getting reliable service to enhance the quality of their images. The next image depicts
the fact that the people of Asia tend to search with this term to get reliable service.
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Photo Retouching
Photos are
seldom perfect. This is a universal truth not because we do not have that
sophisticated technology that can capture the spirit of a precious moment preciously but
because we are very fickle-minded in nature. We like one thing at one time and despise
the very same thing at the next moment. Thanks to enormous technological
development, now we will be able to fix this issue, which often becomes a big issue. No
matter how hard you may try, it is virtually impossible to attain perfection while
capturing the essence of a moment in a digital or analogue frame. Giving finessing
touches to an image has become a must in the photographic industry, as the
requirements of people tend to change in every now and then. But none but a hardcore
professional would dare to do this task because a slight mistake can spoil the entire
effort.
The Purpose of Photo Retouching
The basic purpose of photo retouching is to make it more appealing and more enticing to
look at without distorting the original features of the image as far as possible. Though
most of us usually associate the concept of photo retouching with only changing the
background, increasing the brightness, contrast etc of an image, it is far more complex
and intriguing. It is not just weeding out unwanted elements from images mechanically;
it is also about making an image suitable for a particular purpose by harnessing the
power of latest technology and by unleashing your creative force.
Basics of Photo Retouching
Before start learning the ins and outs of photo retouching, you need to have a fair idea of
the very basics of photo retouching. Removing wrinkles, smoothening skin, appropriating
skin tone, rectifying some common problems such as rash, acne, scars, spots etc,
changing the background etc are some of the common areas that are intrinsically
associated with the concept of photo retouching. You can find the image editing options
in some popular image editing software packages but it is you who have to make the real
difference.
Popularity Trends of The Keyword Photo Retouching Along With Search Volume in
Different Regions:
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Regions
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Photo Restoration
Photo
Popularity Trends of The Keyword - Photo Restoration Along With Search Volume in
Different Regions :
Regions
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Regions
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It
is customary to categorize computer graphics into two parts - vector graphic and
raster graphics. You can scale up or down a vector image without compromising with its
quality as lines and curves are mathematically defined in vector images. But the same
thing cant be said of restore images, as restore images are made up of pixels and
therefore, you will not be able to scale them up or down at your will. However, this
problem can easily be fixed by converting a raster image into a vector image. However,
photo vector conversion should be done with meticulous attention for keeping intact the
effects and for improving the picture quality of the existing images.
A Colorful Presentation
If you want to capture the hottest trend of the image editing industry, you should try
your best to mix photo and vector into a unique whole for giving it a cool and modern
look. In a bid to catch up with this changing trend, an increasing number of photo editing
experts are making a beeline for garnering authentic information pertaining to this issue.
Photo vector conversion can be a fulfilled activity if you can manage to blend these two
contradictory concepts seamlessly. Though photo vector conversion demands a high level
of accuracy and professional exposure otherwise; you will never able to explore the
power of this colorful art.
Advantages of Photo Vector Conversion
By converting an image into vector image, you will be able to increase or decrease the
size of an image without compromising with its quality. Resolution of an image can also
be changed without loosing any details. Besides that, photo vector conversion will allow
you to change the color of a photo with ease.
Use of Photo Vector Conversion
The concept of photo vector conversion is now being widely used in different medium for
promoting cheerfulness look that helps a lot to seize the attention of the viewers at the
very first glance. CD artworks and club flyers are the latest to join in this bandwagon as
photo vector conversion has successfully added a new dimension by investing them with
a brand new look. If this is not enough, photo vector conversion is now foraying into
other fields as well, as it popularity is continuously on rise.
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Popularity Trends of The Keyword - Photo Vector Conversion Along With Search Volume in
Different Regions
Regions
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Photo masking or image masking is a process that allows a person to keep intact certain
parts of an image while making radical changes in the other parts of the image for
producing a unique effect. Photo masking is used widely for removing background from
an image without loosing a single detail. Therefore, photo image masking is offering twin
benefits: greater image clarity and magnificent effect. Masking is mainly done for
transforming an ordinary photo or image into a unique piece of artistry by adding some
cool effects and weeding out unwanted parts.
The Advantages of Image Masking
The main advantage of photo image masking is that it helps image-editing expert to
make changes in images without affecting the quality of an image. If an image comprises
intrinsic details, you might find yourself in a struggling situation while introducing a slight
change in it. The only way you will be able to fix this issue is by opting for image mask.
Some Common Photo Image Masking Techniques
Complex Layer Masking: This image masking technique is applied for removing
background from fine objects of an image. This technique is widely used for
masking those objects, which are translucent or semi transparent in nature.
Images with smoke, hair, features etc are mostly used in this technique.
Photoshop Transparency Masking: If you are trying to remove transparent objects
from an image, you should try out this image masking technique. Smooth removal
of transparent objects such as glass etc can be achieved in this image masking
technique.
Alpha channel masking: This masking technique is often termed as raster
masking. When you are facing immense amount of difficulty to mask an image by
creating a new layer over it. By using this technique, you will be able to smooth
the edges of those images, which are semi-transparent or translucent in nature.
College Masking: This masking technique is widely used for removing background
from those images, which are mainly used in commerce websites, catalogues,
brochures etc.
If you aspire to be an image editing professional, you need to ensure a professional
touch at the end. Just removing background or transparent objects from the images
should not be your soul objective rather; you should concentrate on giving it an artistic
finessing touch that will differentiate an original image from the masked one.
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Popularity Trends of The Keyword - Photo Image Masking Along With Search Volume in
Different Regions
Regions
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Photo Manipulation
Photo
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Popularity Trends of The Keyword - Photo Manipulation Along With Search Volume in
Different Regions
Regions
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Those, who are in the pursuit of perfect picture, know very well how hard it is to capture
a rare moment. No matter how hard you may try, something always goes wrong. Either,
a stranger emerges all of a sudden or an unwanted wire or object comes in between. If
you are tired of all these nagging trivialities, you should opt for photo background
removal, as it is highly effective in eliminating disturbing elements from images.
Photoshop, Image Ready etc are some of the common image editing software packages
that are widely used for this purpose.
The Purpose Photo Background Removal
The main purpose of photo background removal is to bring perfection in an image by
removing unwanted elements from an image or by removing the background of an image
completely. Another objective of background removal is to change the focus of the image
to get desired result. Backgrounds are moved from images for using them from for
promotional purpose. Apart from that, new background is added in lieu of the existing
one for improving the visual appearance of that image and for endowing it with a
professional look.
Conjugation of Efficiency and Creativity
Previously removing background from images were done manually but with the massive
development in the field of technology, this can smartly be done by using some simple
tools such as background easer tool, magic eraser tool, magic wand tool etc of Photoshop
(an image editing software package). What you need to have is a creative bend of mind
and good command over some popular image editing software. However, you have to
hone your skill and have to keep yourself updated about the latest development in the
field of image editing otherwise; you will find yourself lagging behind others. An ideal
combination of creativity and efficiency can make all the difference. It can transmute an
ordinary image into a unique one by removing unnecessary elements from that image
with utmost care.
However, you should make sure that only unnecessary elements are removed and the
rest of the areas of the image remain intact.
Popularity Trends of The Keyword - Photo Background Removal Along With Search
Volume in Different Regions
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Regions
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Photo Montage
The history of photo montage dates back to the Edwardian and Victorian era when the art
came into being. The art started primarily as a welcome break from the traditional way of
presenting image. It is somewhat whacky and different in pattern because the basic aim of
photo montage is to dovetail two or more images seamlessly in such a way that creates a
different picture altogether. Though the art of photo montage was flourished in the 18th
century, it still captivates the senses of modern people and appeals to those, who are
engaged in the eternal pursuit of beauty and novelty.
Tradition and Technology
The pattern and the style of the art of Photo Montage have undoubtedly changed a lot. The
art of photo montage has become much more complex and the scope of exercising originality
has definitely broaden in the past few decade because of the massive development in the
field of technology. Technology has made several inroads into this field and at the same time
it has endowed us with an opportunity to bring radical changes in its look and feel without
altering its basic pattern.
Not Mere Juxtaposition of Image
Photo Montage is not just the mere juxtaposition of a number of images rather; it is a unique
mode of visual representation by collating and presenting the essence of diverse types of
images into a unique whole. Therefore, the task is far more complex and intriguing than
creating a new image because here you will not be able to give full swing to your
imagination. What you have to do is to choose some pictures with meticulous care (be careful
because this will be going to shape the future of your endeavor) after gauging their creative
appeal astutely.
Next comes the most vital stage of Photo Montage. Here in this stage, you will have to merge
them into a unified whole for producing the desired effect. But remember that the final result
has to be aesthetically pleasant and creative to the core. But what if you have to portray a
message through this visual medium? It obviously takes some time. Be sure to a take stepby-step approach and for Gods sake do not be in a hurry because ultimately you will mess up
the entire thing.
Creativity Coupled With Technological Touch
The most vital objective of Photo Montage is to cross the limit and the boundaries of cut-up
images by creating a surreal atmosphere from which the viewers will be able to view and
understand what the exact thing you want to convey. Actually technology holds the key but
the chest is obviously your creative inputs. You can be an expert in Photoshop or Image
Ready but unless you have that creative bend of mind, you will never be able to succeed in
this complex creative endeavor.
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Popularity Trends of The Keyword - Photo Montage Along With Search Volume in Different
Regions
Regions
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A detail and comprehensive analysis of market condition and competition is all you need
before you invest in any business. Like every business, you need to analysis the records
of market competition of photo editing industry in advance in order to dissipate any kind
of misunderstanding and to avoid possible loss in future. Being aware of this concern, our
online marketing experts have done a detail and in-depth analysis of the ongoing
competition in the market. If you are determined to make the most from this business,
you need to make sure that you have targeted those keywords, which have good search
volume.
Choosing less competitive keywords can secure top ranking but they will not help your
business in the long run. However those keywords, which have high search volume, are
extremely competitive in nature. Just check out the chart inserted below. It clearly shows
that high competitive keywords always have high search volume and this simply means
that if you can manage to rank top in those keywords, you are bound to get benefited.
For example the very term Photo Editing is being competed by over 25,900,000
companies in Google and 739,000,000 companies approximately in Yahoo. The search
volume of this keyword is near a staggering 1000000. Therefore, it is clear that if you
want to make a difference in this regard, you have to toil hard.
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Photo Editing
Business
Detailed
Competition
Analysis
Monthly
Search
Competition
Keywords
Yahoo
MSN
Volume
image editing
217,000,000
528,000,000
36,100,000
673000
photo editing
25,900,000
739,000,000
33,300,000
1000000
picture editing
22,900,000
274,000,000
76,900,000
135000
digital photo
enhancement
192,000,000
15,100,000
2,450,000
1000
photo enhancement
24,900,000
43,500,000
6,160,000
14800
picture enhancement
2,670,000
28,600,000
6,120,000
2900
27,500,000
408,000,000
17,800,000
1000
27,400,000
227,000,000
17,800,000
880
photo background
editing
639,000,000
132,000,000
3,810,000
1600
207,000,000
6,460,000
880
29,500,000
133,000,000
9,860,000
2400
professional photo
editing
29,400,000
112,000,000
7,340,000
5400
24,900,000
277,000,000
17,600,000
3600
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93,500,000
228,000,000
56,700,000
1300
35,100,000
199,000,000
22,800,000
1000
photos editing
1,540,000,00
0
757,000,000
135,000,000
27100
269,000,000
439,000,000
56,500,000
18100
photoshop editing
14,300,000
141,000,000
13,700,000
40500
48,100,000
8,290,000
9900
25,700,000
182,000,000
24,900,000
14800
776,000
7,170,000
1,190,000
1300
6,260,000
23,300,000
2,480,000
1000
406,000
6,260,000
1,050,000
720
photo enhancement
services
1,280,000
9,490,000
4,130,000
210
27,100,000
126,000,000
17,500,000
320
image processing
services
62,200,000
84,200,000
23,300,000
590
photo restoration
services
3,460,000
19,800,000
5,430,000
1300
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Analyzing
the strength and the position of your rival is the most vital thing that you
should not ignore at any cost. Without having any fair idea about the position of your
would-be competitors, you will never be able to make any difference in the long run. Our
online marketing experts are aware of this vital issue and this is the reason why we have
tried to present a detail and in-depth analysis of various aspects of the leading photo
editing service providers. Just check them out carefully and you will definitely be able to
curve out a niche for your organization.
Pix Sharp
Lets start with Pix Sharp. The chart that is inserted below simply shows that this
company has managed to secure 4th position in a competitive keyword - photo
enhancement and this keyword has a decent search volume as well. Another important
fact is that Pix Sharp has not only targeted high competitive keywords but it has also
targeted those keywords, which do not have high search volume.
www.pixsharp.com
Keywords
photo enhancement
14800
24,700,000
picture restoration
5400
11,600,000
10
1000
190,000,000
21
210
1,280,000
3,860,000,000
42
1,110,000
picture enhancement
2900
2,670,000
81
880
27,400,000
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772,000
Lilac Digital
Lilac Digital is another eminent name in the field of photo editing. Just check out what
type of keywords, it has targeted. The chart clearly dictates the fact that it has opted for
both high competitive and low competitive keywords. It has managed to grab 8th and 9th
positions respectively in the keywords photo retouching and photo restoration, which are
fairly good, in Google and they have both 40500 average search volume.
www.lilacdigital.com
Keywords
photo retouching
40500
1,620,000
photo restoration
40500
3,800,000
1300
129,000
720
3,720,000
167,000
1300
766,000
91
494,000
720
406,000
retouch photos
2900
1,670,000
170
640,000
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Amer Photorestoration
Amer Photorestoration is making a splash in the image editing industry by topping the
list in Google in the term photo restoration. This keyword is fairly competitive and the
average search volume of this keyword is approximately 40500. This website has topped
the chart in Google search when you search with some localized keywords such as
photograph restoration service Los Angeles, photograph restoration Los Angeles etc.
amerphotorestoration.com
Keywords
Competition
Google
Ranking
photo restoration
40500
3,800,000
260
38,800,000
5,990,000
665,000
1300
3,480,000
720
3,770,000
picture restoration
5400
11,700,000
Outsourcing Services India is one of those few companies, which have targeted those
keywords whose average search volumes are all less than 1000. It has secured 5th rank
in the keyword image process services whose average search volume is 590 and
which is competed by nearly 73,600,000 service providers.
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Keywords
880
27,400,000
210
1,280,000
320
26,900,000
10
590
61,900,000
73,600,000
Iipvapi
Iipvapi is an eminent photo editing service provider, which has managed to grab top
ranking only in those keywords, which do not have high search volume but which are
highly competitive in nature. It has grabbed 2nd position in the keyword photo
retouching India which is being competed by more than 90,700 and whose average
search volume is 170.
www.iipvapi.com
Keywords
photo retouching
40500
1,620,000
59
photo restoration
40500
3,800,000
53
480
74,500,000
720
293,000
25
clipping path
14800
679,000
19
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170
90,700
1900
3,530,000
12
photo enhancement
14800
24,700,000
14
110
190,000
Clipping Images
Clipping Images is an image editing company, which has mainly targeted keywords that are associated
with the term clipping and has succeeded in securing top ranking in both high competitive and average
competitive keywords. For example, in the keyword image clipping, it has managed to grab 7th
position in Google, which is all very good. Approximately 59,000 websites are vying with each other in
this keyword.
www.clippingimages.com
Keywords
clipping path
14800
679,000
27
720
293,000
590
367,000
260
357,000
14
181,000
49
59,600
masking service
480
3,130,000
image clipping
2400
7,150,000
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Fixuppix
Fixuppix is making its presence felt in the world of photo editing industry by mainly
targeting those keywords, which are being competed by a large number of photo-editing
service providers. However, it has not succeeded in securing its position in the first page
of Google in most of these keywords. Still, it is doing a good business.
www.fixuppix.com
Keywords
photo retouching
40500
1,620,000
30
1300
97,200
17
140,000
720
406,000
18
170
638,000
17
853,000
10
90,900,000
photofix service
44,000
24
22
4,160,000
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2009-2011 Brainware Consultancy Pvt. Ltd.
My Seogal
My Seogal is another renowned photo editing company, which has managed to curve a
niche for its business organization in this fiercely competitive market. Though it has
diversified its business, it is mainly getting visitors who are looking for background
removal service. Though its targeted keywords for example background image removal
services, photo background removal etc are highly competitive in nature but they do not
have huge search volume.
www.myseogal.com
Keywords
Competition
Google
Ranking
320
3,800,000
260
71,000,000
11
307,000
551,000
Azure9 Montage
Azure9 Montage has ranked top in those keywords, which are not highly competitive. It has ranked
within top thirty in Google in some less competitive keywords such as photo montage slideshow,
wedding photo montage ideas etc.
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www.azure9montage.com
Keywords
montage photo
368000
11,800,000
10
photo montage
368000
6,420,000
23
2400
170,000
320
211,000
28
139,000
1900
130,000
14
9900
955,000
13
4,550,000
84
120,000
Now, it can be said that you have formed a fair concept of the market position of some of
the leading photo editing service providers. We hope that this will definitely help you to
prepare a marketing strategy.
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Pricing
is the most important factor in online industry as well as in the photo editing
industry. As people can compare the rates of different service providers without facing
any hassle or without wasting any time, your offered price should be attractive and
competitive enough to lure the possible clients. You cant fleece a customer nor you can
charge a client exorbitantly because this will definitely tarnish your marketing reputation.
You can either make your pricing flexible or you can make it fix but it all depend on you.
However, the first and the foremost thing that you have to do, is to check out the rates of
your competitors. Go through the ins and outs of their pricing policies before finalizing
the pricing of your photo editing company.
In order to assist you in this regard, we have reviewed the pricing policies of some
leading photo editing service providers. Just go through them before making any decision
in haste.
Company Website
www.lilacdigital.com
Services
Price
$45+
Detailed Retouching
$75+
Simple Restoration
$45-$60
General Restoration
$60-$80
Detailed Restoration
$90+
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2009-2011 Brainware Consultancy Pvt. Ltd.
Company Website
www.pixsharp.com
Pixsharp.com is a well-known name in the field of photo restoration. Its starting price is
$15 but this can change depending on the specific requirements of the clients.
Services
Price
Starting - $15
Company Website
amerphotorestoration.com
Services
Price
$39
$39
Colorized Photo
$39
B&W Digitally
$39
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2009-2011 Brainware Consultancy Pvt. Ltd.
Company Website
iipvapi.com and clippingimages.com
Services
Price
All Work
All Work
Company Website
fixuppix.com
Fixuppix.com demands different charges depending on the complexity of the project. Its
charge for basic image enhancement or minor correction starts at $9.99 whereas it
charges $39.99 for providing extensive or severe photo restoration services.
Services
Price
$9.99
$19.99
$29.99
$39.99
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2009-2011 Brainware Consultancy Pvt. Ltd.
Company Website
azure9montage.com
Services
Price
$200
Now, you have definitely form a fair understanding of the pricing policy of different photo
editing service providers. So go ahead with your plan. But be sure to not to offer a price,
which will force you to comprise with the quality of your service because this can have
serious backlash in future.
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2009-2011 Brainware Consultancy Pvt. Ltd.
Promotion Suggestions
Much has been discussed and talked about the endless business opportunities of photo
editing business. But if you fail to promote your business properly in the online industry,
your ambition of becoming a leader in this domain might nip in the bud. In order to avoid
this situation, you need to remain aware of some vital promotion tips that are often
termed as surviving tips in the photo editing industry.
Create A Sub Domain
If you have an existing website and are offering services that are related to photo
editing, you should create a sub domain dedicated to photo editing service as oppose to
create a separate website. As you have already established yourself in the online
industry, there is no point of creating a separate website for this purpose. However, if
your existing business has nothing to do with photo editing, you have to create a new
domain. But this simply means that you have to start from the scratch. But there is no
other option available.
Exploit the Power of Blog and Forums
Blog can be your thing or not but one thing is sure that blogging is the best way to make
people aware of your organization. You should update your blogs regularly and with
informative content because it will represent the brand image of your organization. Do
not ignore the importance of forums. Forum is another popular way of promoting the
brand image of your organization. Under no circumstance, you should not violate the
rules and regulation of any forum because this can have serious backlash.
Get Socialized in Social Networking Sites
Social networking is the next big thing after search engines. They are the best place to
promote your website. However, you should not be in a hurry while promoting your
organization in various social networking sites because you will eventually mess up the
entire thing. A slow and steady approach is all needed in this process for ensuring longterm success. Try to build up a community first and then you can try to promote your
organization. But you should violate any terms and conditions at any cost.
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Banner Exchange
It is another popular way of polishing the online identity of your organization. However,
you should not ignore the importance of link exchange, instead you should try both of
them. Banners are graphically enticing and therefore people tend to click them as
opposed to text links.
Create Video For Your Business
Video is a unique visual platform, which is highly interactive in nature. You should create
a video based on your organization, which helps your visitors to form a fair concept about
the very nature of the organization. You can submit of your video to different video
sharing website which will definitely help you to promote the brand value of your
organization and at the same time, it will help you to get inbound links to your website.
These are some of the common promotional tips that you should integrate with your
marketing strategy if you want to make a difference in the domain of photo editing
industry.
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2009-2011 Brainware Consultancy Pvt. Ltd.
Future Prospects
Before
investing, you need to make a through analysis of the future prospect of that
business. This is vital issue because no one wants to lose his hard earned money. Before
investing in the photo editing industry, you need have a fair idea of the growth and future
prospect of photo editing industry because your financial stability is intrinsically
associated with it. So before you make a final decision, check out these facts:
It is Flourishing Sector
The demand of photo editing or image editing has shoot up drastically in the past few
years and thereby making it the best place to earn revenue. This is the reason why a
number of companies are vying with each other to lure possible clients. But still, there is
a chance to curve out a niche for new business organization as this industry is expanding
rapidly day-by-day. Just try to deliver the best quality service as per the requirements of
the clients and nothing all.
Popularity of Digital Picture
Digital pictures have become a rage among young generation. People use to take picture
whenever they want and wherever they want. But pictures rarely appear in perfect form
and shape. In order to get them in perfect shape and form, they have to be modified in
some photo editing software. This is what increases the demand of the photo editing and
this is the reason why this market has registered a robust growth in the past few years.
Stable Market
People like to preserve their memories in the form of images but images get worn out
within one or two years and therefore, they have to be retouched for bringing back their
lost glory. Now, this is a perpetual process and therefore, you will not have to care for
recession or slump in the economy.
It can be said that it is a sun rising industry and therefore, you will find endless
opportunities here to utilize and exploit.
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The information provided in this ebook does not necessarily reflect the view or the opinion of
WebGuru India or that of its management. WebGuru India will not be responsible for any
errors, omissions contained in this ebook and it reserves the right to change or update this
ebook whenever it wants.
We have analyzed various facets of some leading photo editing service providing websites
based on the data available online for free. No private data of any organization has been
included
in
this
e-book.
We
have
used
mainly
Google
Adword
(http://adwords.google.com/), Alexa (http://www.alexa.com/) and Google Trend
(http://www.google.com/trends) for this purpose. The research work was completed on July
16, 2009 and therefore information may differ from that of the present.
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