Smart(er) Use of Antibiotics (SUA) in Indonesia

Purnamawati Sujud Sp.A(K), MMPed

August 5, 2015

sehat@yahoogroups.com

@milissehat

milissehat.web.id

bijak-antibiotik.com

(mailing list)

(Twitter)

(web RUM)

(web SUA)

Common illnesses, emergency signs

Drugs = substance + INFORMATION (5)
Aims to raise
awareness &
knowledge on
patient safety
among
Indonesians,
especially
parents

Active ingredient
Indications
Administration, dose

Risk of side effects

Contraindications

Therapy
Advice
Non drug
Drug

2nd opinion
Combination

RUM - antibiotics
Evidence-based
guidelines
Therapy
Drugs, Generics
Medical consultation

Financier

Advisor

Chairman

Clinic Manager

Program
Manager

Administration

Public Relations

MONEV

Doctors

PESAT

Treasurer

External
Relations

Administration

SUA

Sponsorship

Publications

IT-based
channels

Merchandise

Clinical
demand

Patient

PH demand

Population
Awareness
Advice

Advocacy
Action

Infection
demand

Infection
control

Managerial:
Guide clinical practice

Educational:
Inform or persuade
Health providers
CONSUMERS

Information systems/STGs
Drug supply / lab capacity

Use of
Medicines
Economic:
Offer incentives
Institutions
Providers and patients

Regulatory:
Restrict choices
Market or practice controls
Enforcement

Everyone has a role to play in achieving medication safety and

through collaboration and partnership, patients can play a role in
ensuring access to safe medicine
Patient engagement can be embedded at the national, hospital
and individual levels and patient input is vital to ensure any
health-care improvements are patient-cantered
Patient stories are a powerful resource to contribute to raising
awareness and motivating change

Health course (4-6

months)

Mailing List:
sehat@yahoogroups.com

Articles, books, child health

corner (magazine), CBN
cyber

Websites:

milissehat.web.id
bijak- antibiotik.com

Radio Talk shows

Model Clinic, Studies, Drug

info

Social Media:
Twitter: @milissehat
Facebook: GESAMUN, GESOBAT

EXPANDS to

Schools ; Companies/institutions, Insurance society, formulary team

MOH
UN Bodies, International Organization (ReAct)

GOAL: CSO integrates AB & ABR themes health

promotion
OUTCOME: Enhanced capacity on promoting SUA
Say NO to antibiotics for:
1. Common colds (coughs, coryza)
2. Acute diarrhea (non bloody diarrhea)

Utilize our existing health education programs (PESAT) to reach the wider
audiences in various locations throughout Indonesia
Disseminate information through existing Internet-based channels: website,
social media, mailing list
Activate parent-to-parent campaign to provide counsel on SUA (CC and
acute GE)
Collaborate with other organizations to disseminate information on AB and
ABR through various events and channels

TOT of SUA volunteers: Clinical microbiologist, pharmacologist, doctors, parents

Jakarta, Jogjakarta, Bali, Bandung

PESAT SUA
SUA Campaign

Website (bijak-antibiotik.com) & Twitter @milissehat

School campaign
National Health Day (Nov 2012 & 2013)
Fun Walk (March & December 2014)
Talk shows in TV/radio/print & online media
Media briefing

Topics:
History of antibiotic
Bacteria, Virus
Micro-organism and infection
What is antibiotic, its groups
Test: identification, resistance
Prudent use of antibiotics
Nosocomial infection
Superbugs

GOAL: CSO integrates AB & ABR themes health

promotion
OUTCOME: Enhanced capacity on promoting SUA

Equipping YOP with

skills & knowledge
Baseline survey
Materials for IC &
training
TOT

Creating a
supportive
environment

Documenting
interventions
on AB & ABR

Events
Community
workshops
Collaboration
with other CSOs

Process
documentation
End line survey
National level
workshop

Fun walk/rally SUA 2x

Workshops for community & Journalists

YOP reference source

for AB-ABR promotion

TV and radio talk shows (Metro TV, Green

Radio), magazine livechat sessions
GKIA (Indonesian movement for Child &
Maternal Health 18 organizations), etc.
Companies (manufacturers, service, oil & gas,
banking, telecommunication, etc.)

> 125 Articles published

by media

School roadshows

Aceh: 3

Batam: 3

Medan: 2

Palembang: 2

Bekasi: 4
Bandung: 4

Tangerang: 6

Makassar: 2
Bogor: 4

Jakarta: 15

Jogjakarta: 5

Bali: 3

Samples of promotional materials

Samples of promotional materials

Antibiotic use
80,00%
70,00%
60,00%
50,00%
40,00%
30,00%
20,00%
10,00%
0,00%

URI

Acute GE
Public sector

Private sector