HOW
TO
CHANGE
THE
WORLD


A
GUIDE
TO
CREATIVE
THINKING
AND
INNOVATIVE
ACHIEVEMENT


















BY
LEVIK
DUBOV






CREATIVITY
QUOTES



Crisis is Opportunity ~
Chinese
proverb

Capital isn't scarce, vision is ~
Sam
Walton

Imagination
is greater than Knowledge
~
Albert
Einstein

I haven't failed. I've just found 10,000 things that won't work ~
Thomas
Edison 
Hell, there are no rules here ‐ we're trying to accomplish something! ~
Thomas
Edison

If you realize but a portion of your potentialities, there is no limit on your future
~
Alex
Osborn

Every child is an artist. The problem is how to remain an artist once he grows up
~
Picasso

It's not that I'm so smart, it's just that I stay with problems longer ~
Albert
Einstein 
Innovation distinguishes between a leader and a follower ~
Steve
Jobs

Big Ideas... are little ideas that no one killed too soon
~
Seth
Godin

I dream for a living ~
Steven
Spielberg 


WHAT
IS
INNOVATION? 
 
Those who dream by day are cognizant of many things which escape those who dream only by night ~ 
Edgar
Allan
Poe



According
 to
 the
 laws
 of
 aerodynamics
 the
 wings
 of
 a
 bumblebee
 shouldn’t
 be
 able
 to
 support
 its
 body

mass.
But
that
tiny
bee
doesn’t
know
that,
so
it
simply
flies
away. 

 
 
 
 
 
 
  
Creativity
is
simple,
spontaneous,
subconscious
thought
without
preconceived
judgment
or
analysis.




Innovation
 then,
 is
 the
 ability
 to
 conjure
 up
 ideas
 that
 help
 improve
 an
 aspect
 of
 our
 lives,
 whether
 to

make
 it
 easier,
 faster,
 cheaper
 or
 just
 more
 comfortable.
 Innovation
 is
 creativity
 in
 action.
 Specific

methods
can
induce
it,
or
it
can
come
suddenly
to
the
relaxed
and
unexpected
mind.
When
it
comes,
your

job
is
merely
to
listen
to
it.
Your
mind
will

get
pulled
into
a
whirlwind
of
ideas,
some

practical,
others
totally
random.
 
 
I
believe
the
next
20
years
of
industry
will

be
 dominated,
 not
 by
 the
 investor,

practitioner
 or
 manager,
 but
 by
 the
 most

creative
 value‐minded
 innovators
 who

know
 how
 to
 turn
 great
 ingenious
 ideas

into
practical
and
real
solutions. 
 
There
 are
 so
 many
 fun
 and
 exciting
 ways

to
store
and
apply
creativity.
But
how
do
we
induce
this
“creative
flow”?
What
can
we
do
when
we
don’t

have
a
starting
point?
How
do
we
overcome
writer’s
block?
How
do
we
start
from
scratch? 
 
 
 
 
STARTING
WITH
BLANK



The complete brainstormer is a Renaissance Man who takes all knowledge to be his providence ~
Alex

Osborn

 
Surprising
 to
 some,
 the
 best
 mind
 to
 attract
 a
 great
 idea
 is
 a
 blank
 one.
 To
 get
 into
 the
 “zone”
 it's

important
that
every
other
distraction
is
turned
off,
including
our
thoughts.
Here’s
what
we
do: 
 
1. Get
comfortable.


2. Put
on
some
relaxing
music
you’re
familiar
with
(the
less
lyrics
the
better).


3. Sit
down
in
a
comfortable
chair
with
paper
and
pen
in
front
of
you.


4. Close
your
eyes.
(You
can
turn
off
the
lights
if
you’d
like).


5. Breathe
in
deeply,
slowly
exhaling
all
your
tensions
out
of
your
consciousness.


6. Notice
your
body
patterns
and
count
your
breaths.


7. Let
your
mind
wander,
constantly
bringing
your
attention
back
to
your
breaths.


8. Count
100
breathes.


9. Open
your
eyes
relaxed
and
refreshed.


10. Now
grab
your
pen
and
wait
till
it
comes.
It
always
does!


If
you
choose
to
use
a
computer,
I
love
a
program
called
Dark
Room
(available
for
Mac
or
Windows).
It

completely
 shuts
 out
 distractions
 (including
 automatic
 spell
 check)
 by
 floating
 in
 front
 of
 all
 other

applications.
Turn
off
all
Internet
and
sound. 
 
Another
 place
 to
 get
 great
 ideas
 is
 in
 the
 shower.

It's
 a
 damn
 shame
 though
 because
 documenting

ideas
 is
 still
 somewhat
 complicated.
 (Did
 someone

say
Shower
Pad
2.0?) 
 
Some
 of
 my
 most
 radical
 ideas
 (deciding
 to
 go
 to

Sydney,
 Australia
 for
 a
 year)
 have
 come
 while

driving
 down
 the
 freeway
 at
 70
 mph,
 windows

down,
with
a
crisp
55°
air
ripping
through
the
cabin

of
my
SUV.
(One
time,
I
stopped
the
car
and
wrote

for
an
hour
so
I
wouldn't
forget
anything). 
 
I
 have
 also
 found
 that
 listening
 to
 audio
 books
 on
 success
 or
 innovation
 could
 be
 of
 great
 help.
 "50

Success
Classics",
is
one
of
my
all‐time
favorites.
(I
usually
have
one
good
idea
per
hour
I
listen).
Choose

an
audio
book
you've
already
listened
to,
one
you’re
familiar
with
so
it
doesn't
grab
your
full
attention. 
 
Whatever
or
wherever
it
is,
you'll
be
amazed
at
how
you'll
always
think
of
something. 
 
BRAINSTORMING
BASICS



The thrill of the human heart felt by the inventor as he sees some creation unfolding to success make a 
man forget food, sleep, friends, love, everything
~
Nikola
Tesla



Here
are
some
key
tips
to
keep
in
mind
when
brainstorming
your
next
idea:




Ask
Pin‐Point
Questions.
For
example:
Instead
of
asking
“How
could
we
make
people
happier
at

work?”
you
might
ask,
“How
do
we
excite
people
to
attend
and
listen
to
the
team
meeting
on

 Monday
mornings?”
(Hint:
“meetings”
may
need
to
go,
maybe
put
surprises
under
the
chairs?)


For
Big
Ideas,
Ask
Powerful
Questions.
What
if
there
were
no
streets?
What
if
we
couldn’t
die?

What
if
every
appliance
in
your
house
communicated
with
each
other?


Enable
 Complete
 Mobility.
 If
 trying
 to
 find
 a
 cure
 for
 cancer
 leads
 you
 on
 a
 road
 to
 achieving

world
peace,
take
it!


Don’t
be
Critical!
Every
answer,
however
radical,
is
a
respectable
answer.
Ask
How,
not
If.


Think
Bigoted.
Don’t
be
so
tolerant.
What
annoys
you?
Look
for
things
to
fix.
One
method
is
to

imagine
the
most
ideal,
perfect
high‐in‐the‐sky
operation,
and
then
ask
what’s
missing.


Hitch‐Hiking
is
Highly
Endorsed.
Don’t
be
afraid
to
jump
aboard
someone
else’s
ideas.



The
More
the
Merrier!
Aim
for
Quantity
over
Quality.
More
ideas
will
produce
more
great
ideas.


Keep
Notes.
The
subconscious
mind
feeds
most
off
what
we
pay
most
attention
to.
By
keeping

notes
you
can
always
return
to
a
specific
topic
or
idea.



Be
 Random!
 Forget
 normal,
 everyday
 practical
 thinking.
 Go
 for
 flying
 furniture,
 talking
 spoons,

teleportation…
anything
that
gets
your
creativity
flowing!


Be
 Patient…
 Silence
 is
 often
 followed
 by
 idea
 bursts.
 Hang
 in
 there!
 If
 you
 do
 hit
 a
 dry
 spell,

review
existing
ideas
or
old
notes
to
get
going
again.



Think
Creatively.
Lateral
thinking
puzzles,
random
associations
and
abstract
concepts
all
assist
in

the
creative
process.
Use
as
many
different
viewpoints
possible,
even
opposites.
How
would
you

climb
a
greased
pole?
Or
how
would
you
escape
a
giant
blender
about
to
start
spinning?


Most
discoveries
and
inventions
have
been
made
by
young
people:
Alexander
Graham
Bell,
patented
his

invention
of
the
telephone
at
29.
Thomas
Edison,
gets
credit
for
inventing
the
phonograph
at
age
30
and

the
electric
light
at
31.
The
Wright
brothers,
were
32
and
36
when
their
airplane
first
flew.
Steve
Jobs
was

21
when
he
founded
Apple
Computer
with
25‐year‐old
Steve
Wozniak.
The
reason?
Professionalism
and

experience
often
damage
creative
ability.
“We
can’t
do
that”
or
“It
just
won’t
work”
replace
the
creative

courage
that
can
change
everything.



Imagine
you
were
a
child
from
Mars
trying
to
re‐learn
everything
about
life
here
on
earth.
Forget
all
the

rules
and
just
let
your
mind
wander
through
the
possibilities.




Practice
 combining
 ideas.
 What
 if
 we
 used
 electro‐magnets
 to
 create
 mini‐super‐tunnels
 capable
 of

whizzing
 small
 packages
 hundreds
 of
 miles
 in
 minutes,
 or
 even
 seconds?
 Learn
 to
 challenge
 the
 Status

Quo,
even
your
own
assumptions
of
what
is
and
what
isn’t.
With
a
little
creativity
anything
is
possible!



Share
 your
 ideas.
 Many
 people
 feel
 that
 by
 sharing
 ideas
 they
 forfeit
 the
 right
 to
 those
 ideas.
 Why?

People
don't
steal
ideas
(too
much
work),
they
steal
products
(where
the
money
is).
Anyone
who
doesn’t

think
 this
 to
 be
 true,
 go
 out
 and
 try
 to
 sell
 someone
 an
 idea.
 No
 one
 cares
 for
 ideas.
 Sooner
 or
 later,

someone's
 going
 to
 have
 your
 idea.
 And
 if
 you're
 not
 the
 smartest,
 feel
 lucky
 if
 you're
 the
 fastest!
 It

makes
perfect
sense
to
share
your
ideas
with
others
to
get
feedback,
criticism
and
more
ideas.
Two
heads

are
always
better
than
one!



Thomas
 Edison’s
 5
 Rules
 for
 Innovation:
 1)
 It
 should
 solve
 a
 definite
 problem.
 2)
 Use
 kaleidoscopic

thinking
to
span
various
observations.
3)
Enable
full
spectrum
engagement
by
focusing
intensely.
4)
Use

mastermind
collaboration
of
many
to
apply
leverage
to
ideas.
5)
It
should
offer
a
value
to
its
end
user.



IDEAS
4
IDEAS


 
When you innovate, you've got to be prepared for everyone telling you you're nuts ~
Larry
Ellison


 
To
 enable
 our
 creative
 minds,
 we
 must
 disengage
 our
 left‐brained
 analytical
 minds.
 The
 first
 rule
 of

brainstorming
is
to
make
certain
nothing
is
too
outlandish
and
that
no
idea
is
judged
for
its
sensibility.
The

following
is
one
of
the
best
mechanisms
for
expanding
on
an
established
idea.
It
will
work
wonders
as
it

opens
your
mind
to
a
world
of
unusual
possibilities.
It's
a
game
we
call
"What
If
It
Was".
Ask… 
 
WHAT
IF
IT
WAS…

 
Added
to
 Lighter
 Expensive

Subtracted
from
 Heavier
 Cheaper

Rounder
 Smarter
 Sturdier

Flatter
 Stupider
 Flexible

Multiplied
 Louder
 Eliminated

Divided
 Quieter
 Creative

Combined
 Clearer
 Fun

Broken
down
 Murkier
 Crazier

Backwards
 Hotter
 Virtual

Alike
 Cooler
 Permeable

Unlike
 Longer
 Visible

Inside
out
 Shorter
 Portable

Upside
down
 Softer
 Common

Bigger
 Harder
 Adhesive

Smaller
 Easier
 Reactive

Wider
 Farther
 Automated

Thinner
 Closer
 Responsive

Better
 Sooner
 Edible

Badder
 Later
 Delegated

Faster
 Wetter
 Audible

Slower
 Dryer
 Sensory

Darker
 Higher
 In
the
past

Brighter
 Lower
 In
the
future



EXERCISES
TO
STIMULATE
CREATIVITY
AND
RANDOMNESS




● Take
a
shower
with
your
eyes
closed
(it
engages
the
senses).


● Try
eating
or
brushing
your
teeth
with
your
non‐dominant
hand.


● Do
things
differently.
Alter
course.
Take
a
different
route
home.


● Grab
anything
and
think
of
10
uses
it
wasn't
made
for.



● Think
of
10
problems
and
find
solutions
for
them.



● Sleep
on
it.
Letting
your
mind
rest
is
one
of
the
best
ways
to
expand
its
reach.


● Think
of
some
wild
and
crazy,
and
even
embarrassing
new
ideas.
(Example:
Get
packages
from

 place
to
place
faster
with
Mach‐3
solar‐powered
air
drones
buzzing
through
air!)


AFTER
THE
STORM




How
we
organize
all
of
our
ideas
after
the
brainstorm
is
just
as
important
as
the
ideas
themselves.
The

best
way
is
to
sort
ideas
into
3
categories:



a)
The
Bank:
These
are
the
“hot”
ideas.
The
ones
that
get
you
excited
and
are
able
to
be
out
into

action
immediately.



b)
The
Library:
These
ideas
require
further
research.
They
are
long‐range
thoughts
that
may
be

applicable,
but
just
not
at
the
present
time.



c)
 The
 Museum:
 No
 idea
 should
 be
 thrown
 away.
 Even
 seemingly
 random,
 irrelevant
 thoughts

are
good
to
archive
in
order
to
look
over
when
you’re
in
need
of
inducing
the
creative
flow.



The
 master
 brainstormer
 will
 be
 constantly
 reviewing
 and
 reorganizing
 his
 or
 her
 notes
 to
 seek
 a
 new

edge,
a
new
point
of
view,
so
that
everything
is
in
order
when
the
next
innovative
wave
arrives!



THE
MARKETING
PROCESS



Here
is
a
rundown
of
what
you’ll
need
to
do
to
get
your
idea
from
your
house
into
someone
else’s.
It
must

be
Examined
from
every
angle,
polished,
bulletproof,
ready
to
change
the
world,
through…




Distinction:
Seeing
it
anew.
How
is
your
idea
different?


Identity:
Knowing
who
you
are
and
why
you
are
driven
to
share
your
idea.

Implication:
Exploring
every
possible
consequence
of
your
idea.

Testing:
Find
the
breaking
point,
literally.

Precedent:
Who
else
has
done
something
like
this?


Demand:
Focus
on
your
audience.
Who
will
it
be
most
valuable
for?


Foundation:
Discover
the
underlying
principles
or
rules.

Completion:
Can
your
idea
stand
on
its
own?

Connecting:
Flattening
the
learning
curve
so
anyone
can
use
it.

Impact:
Align
the
impact
of
your
idea
with
your
goals.



It
will
then
be
made
into
a
Prototype:
A
living
example
of
your
idea.
After
which,
it
will
go
through
the

critical
retail
stages
of:




Marketing:
Creating
a
conscious
awareness
in
the
mind
of
your
users.

Lead
Generation:
Finding
the
best
buyers
for
it.

Lead
Conversion:
Getting
them
to
buy
it.

Distribution:
Finding
the
best
venue
to
sell
it.

Client
Fulfillment:
Making
sure
your
users
are
happy.



And
finally…
Systemization:
Creating
a
thought‐through
ever‐improving
process
of
ensuring
that

your
idea‐to‐product
assembly
line
can
be
duplicated
and
scaled
as
many
times
as
necessary.



Levik  Dubov  is  an  Entrepreneur  and  Editor‐in‐Chief  at  Sentiment  of  Success.  He  can  be  contacted  at 
PersonalFulfillment@gmail.com. 
 
See more articles like this at: 
http://sentimentofsuccess.wordpress.com