Beruflich Dokumente
Kultur Dokumente
ELEMENTAL DELTA
Delivering, Protecting
and Monetizing Live-to-VOD Services
Delivering, Protecting and Monetizing Live-to-VOD Services
1
TABLE OF CONTENTS
Elemental Delta ............................................................................................................................................. 3
One Video Source for All Devices ................................................................................................................. 3
Content Protection and Monetization ........................................................................................................ 3
Ad Insertion Step-by-Step ......................................................................................................................... 4
Building and Managing a Live-to-VOD Workflow ...................................................................................... 5
TABLE OF FIGURES
Figure 1 - Elemental Delta Ad Insertion Workflow ........................................................................................ 4
Figure 2 - Live-to-VOD Filter Configuration in the Elemental Delta Interface ............................................... 5
Figure 3 - Live-to-VOD Workflow with Elemental Solutions .......................................................................... 6
LIST OF TABLES
Table 1 - Pre-packaged versus Just-in-Time Packaging Live-to-VOD Storage ........................................... 3
ELEMENTAL DELTA
Elemental Delta is a video delivery platform designed to optimize the monetization, management and
distribution of multiscreen video across internal and external IP networks. Through just-in-time (JIT) video
packaging and intelligent caching, the platform enables a complete solution for time-shifted TV and realtime content delivery with advanced levels of customization and control, including network bandwidth
optimization, profile manipulation and highly targeted ad insertion.
High
Medium
Low
Mobile
Device
MB/s
Smart
TV, STB
Smart
TV, STB,
Web,
Mobile
Smart
TV, STB,
Web,
Mobile
Smart
TV, STB,
Web,
Mobile
Mobile
*Pre-packaged storage
Packaging
Streams
PP storage*
JIT storage**
3.9
DASH,
MPEG-TS
82.7
41.13
2.3
HLS, MSS,
HDS, DASH
97.03
24.26
1.7
HLS, MSS,
HDS, DASH
71.72
17.93
HLS, MSS,
HDS, DASH
42.19
10.55
HLS, MSS
14.77
7.38
293.20
93.87
0.7
AD INSERTION STEP-BY-STEP
1. Elemental Live inserts SCTE-35 markers in MPEG-TS/UDP streams or decorated HLS manifests to
indicate to Elemental Delta commercial breaks in incoming programs.
2. The ad decision engine selects the most suitable ads to be inserted in the ad avails, overwriting the
commercials in the input program.
3. Elemental Delta inserts the ads #2 and #3 server-side in the output streams, as ordered by the ad
decision engine. Note the same URL http://<delta>/out/u/stream.m3u8 gives ad #1 or #3 on the fly,
depending on the user agent of the player.
4. This functionality can be performed at the origin or the edge in order to insert local commercials. The
insertion can be based on the client IP address (or geo-location), and just in time before packaging in
the suitable ABR format.
With advanced ad insertion capabilities, Elemental Delta live-to-VOD services can include targeted and
personalized advertising aimed at specific devices, users and locations. Depending on the type of live
content, advertisements can either replace existing ads or new ones can be inserted in pre-defined ad
slots using SCTE-35 messages. Third-party ad decision engines can be used to serve specific ads based
on user profiles. In addition, Elemental Delta has the ability to obfuscate manifest information in order to
circumvent ad blockers.
Elemental Delta applies just-in-time packaging to advertising content in the same way as to live-to-VOD
content only one rendition per ABR profile is kept in storage and ready for on-the-fly packaging. This
greatly reduces storage requirements and frees up space for additional ad content.
Elemental Server may be used to conform advertisements to the ABR encoding parameters employed by
Elemental Live to ensure a proper end-user experience. Matching the encoding parameters between ad
content and live source content mitigates potential issues at the point where content is decoded for
playback. Elemental Server can also be used in conjunction with Elemental Delta and a CMS to create
frame-accurate cut points in programs or for ad placement opportunities when content program data isnt
available at the time of the original broadcast.
Once ABR streams are ingested and stored, Elemental Delta can repackage content for both live and
live-to-VOD multiscreen delivery. Setting up outbound live-to-VOD services can be done directly from the
Elemental Delta user interface using a variety of output filters. These filters can be set to define specific
live-to-VOD services, packaging, encryption and ad insertion options.
Elemental Delta can detect the kind of device used for video playback and provide the appropriate
delivery encryption and streaming format to match the device and best meet network requirements. For
example, a set-top box will likely use a different content protection system than a tablet device.
Ad insertion workflows can be managed from either the Elemental Delta web-based user interface or
using RESTful APIs. Different ad insertion workflows can be assigned to different types of devices as
service providers may maintain existing linear television ads for smart TV and set-top box viewers, while
performing targeted ad replacement for mobile and web-based viewers. Third-party ad decision software
and ad servers can be integrated within the Elemental Delta workflow using the API and Web Services
REST interface.
Though many service providers will choose the Elemental Delta web-based GUI for everyday
management of live-to-VOD workflows, others may decide to use the REST interface for further
customization of services or use a CMS that is integrated with Elemental products. The Elemental Delta
user interface also provides a dashboard of statistics for real-time monitoring of system performance.
Regardless of the type of live-to-VOD service, Elemental Delta is able to simplify workflow management
while providing efficient ingest, storage and delivery of live-to-VOD assets. Learn more about Elemental
Delta in the Elemental White Paper Implementing Live-to-VOD Services.