Discover Value.

Discover GlucoTain
A NEW SENSORY DIMENSION

Public
Dr. M. Waidelich
BU ICS EMEA
Personal Care
15.04.2015

Public, Discover GlucoTain

What is precious to you?

Modern Surfactants should provide
Excellent foam
Smooth Afterfeel on Skin & Hair
Superb Mildness
Gentle cleansing
Excellent ecological profile
High renewable content
Cost-efficiency

Public, Discover GlucoTain

The GlucoTain Concept rests on four main pillars

that provide specific benefits for

Skin Cleansing
& Hair Care

SUSTAINABILITY

MILDNESS

SENSORY

PERFORMANCE

Public, Discover GlucoTain

GlucoTain
Innovative surfactants for sensory solutions
Feel The Freedom
Of Flexibility

Feel The Boost

Of Freshness

GlucoTain
Clear
Feel The Mild Side
Of Deep Cleansing

GlucoTain
Flex
Feel The Pleasure
Of Indulgence

GlucoTain
Clean

GlucoTain
Care

Public, Discover GlucoTain

GlucoTain - different solutions for every needs

GlucoTain
Clear

INCI

Capryloyl/Caproyl
Methyl Glucamide

Origin

GlucoTain
Clean
Lauroyl/Myristoyl
Methyl Glucamide
(and) Alcohol
denat.

GlucoTain
Flex

GlucoTain
Care

Lauroyl/Myristoyl
Methyl Glucamide

Cocoyl Methyl
Glucamide

Coconut/ Palm (RSPO)

Coconut Oil

Active (%)

50

60

35

40

pH

8.0 9.5

8.0 9.5

4.8 6.8

5.0 7.0

Appearance 25C

Liquid

Paste

Melting point, C

10

32

ECOTAIN

Vegetable origin, 94-95% RCI (Renewable Carbon Index), GMO-free

RSPO certified Palm Oil, no Ecotox labeling under GHS

GlucoTain
SUSTAINABILITY

Public
Dr. M. Waidelich
BU ICS EMEA
Personal Care
15.04.2015

Public, Discover GlucoTain

Glucamides - Novel sugar Surfactants

D-Glucose

OH

HO
HO

OH
OH
Methylamine, Hydrogenation
Methylamine,
Hydrogenation

OH

Glucamine

OH
OH

HN
CH3

OH

OH

+ Fatty
methylester
+ Fatty
Acidacid
methylester
or Triglyceride
or Triglyceride
O

OH

OH
OH

N
CH3

OH

OH

Glucamide = GlucoTain

Public, Discover GlucoTain

Glucamides - SUSTAINABILITY
Sugar-based, highly renewable, ~ 95 % RCI (Renewable Carbon
Index)

D-Glucose

OH

HO

All types are based on RSPO

certified palm or
HO Mass Balance
OH
OH

coconut oil

Methylamine,
Having a high content of non-tropical
biomassHydrogenation

Readily biodegradable
Having no Ecotox-labeling

OH

OH
OH

HN
Glucamine
Supporting
the strong need
for EO- and Sulfate-free surfactant

systems

CH3

OH

OH

+ Fatty acid methylester

or Triglyceride
O

OH

OH
OH

N
CH3

OH

OH

Glucamide = GlucoTain

Public, Discover GlucoTain

MILDNESS: GlucoTain is amongst the mildest

surfactants in the market

GlucoTain surfactants are mild to mucous membranes (RBC-test),

skin proteins (Zein test) and skin lipids (lipid dissolution test)
Solubility of Stearic acid (%) in surfactant solution
pH = 5
12
10
8
6
4
2
0

Public, Discover GlucoTain

MILDNESS & PERFORMANCE:

Hair color protection with gentle cleanse

Hair color is maintained
as when it was first coloured,
wash
after wash.

100

40

CAPB

60

GlucoTain Flex

80

Hair Shine

10

Washed 10x

Washed 10x

20

0
Unwashed

Instrumental analysis Samba Hair Systems, Shine on hair fibre

before and after washing with 10% SLES + 2% GlucoTain Flex
and C:10% SLES + 2% Cocamidopropyl Betaine.

GlucoTain
SENSORY

Public
Dr. M. Waidelich
BU ICS EMEA
Personal Care
15.04.2015

Public, Discover GlucoTain

SENSORY - The foam you like to feel

CREAMY

Foam type

12

FLUFFY
LIGHT

After feel (dry)

CARING

Public, Discover GlucoTain

SENSORY - The foam you like to feel

(SLES 10:2 Co-Surfactant)
CREAMY
GlucoTain Care
after 25 rubs

Foam type

13

Clear

CAPB
after
15 rubs
Clear

CAPB
after
25 rubs

FLUFFY
LIGHT

After feel (dry)

CARING

14

Public, Discover GlucoTain

SENSORY: Rich creamy foam & a gentle skin

conditioning effect

Skin expert panel

sensory evaluations.
June 2014.
Test system: 10%
SLES, 2% Co
surfactant.

Richest
Foam

Superb Conditioning
- wet & dry

2.5

GlucoTain Care

Coco Glucoside
Lauryl Glucoside

1.5

Cocoamidopropyl Betaine

Coco Glucoside (and)

Glyceryl Oleate

0.5
0
Foam Sensory - light to rich

Conditioning (skin feel wet stage) - Conditioning (skin feel dry stage) low to high
low to high

15

Public, Discover GlucoTain

SENSORY: Easier Combing the next step towards

silicone free shampoos

Average Max. Combing Force on Wet Virgin Hair

100

+ 1.5% Silicone

80
60
gmf

40
20
*8 : 1.5 : 4

1%

2%

4%

*SLES:CAPB:Glucotain Care
GlucoTain Flex

CAPB

SLES

*12 : 1.5 : 0 plus1.5%

Silicone

*10 : 1.5 : 2

Surfactant
10
Active
5
Level
13.5%
0

*11 : 1.5 : 1

15

*12 : 1.5 : 0

L'Oreal Elvital Total

Repair extreme

Easier
Combing

Public, Discover GlucoTain

SENSORY: Superior Hair Conditioning. Easy to comb

from wet

to dry.

200
100

gmf

150

gmf

16

50
GlucoTain
Care

100

50

CAPB
0

0
PQ7

PQ10

Jaguar Jaguar
CCationic
Cationic
Excel#1
152 #2
Guar
Guar

PQ7

PQ10

Cationic
Jaguar
Excel
Guar
#1

Cationic
Jaguar
C-162#2
Guar

Instrumental analysis. Wet & dry combing force (gmf) using damaged hair. Cationic Guars: #1 Guar Hydroxypropyltrimonium
chloride, #2 Hydroxypropyl Guar Hydroxypropyltrimonium Chloride

17

Public, Discover GlucoTain

PERFORMANCE: GlucoTain Flex a better thickener

than other surfactants

Viscosity (mPa s) at 25C
10000
8000
6000
4000
2000
0

Test system: 10% SLES, 2% Co-surfactant, 3% total NaCl

18

Public, Discover GlucoTain

PERFORMANCE - GlucoTain in Skin Cleansing case

study results on Sensory, Foam & Costs

Formulation Ingredients*

Reconstruction

Improvement

Aqua

85.0

86.4

Sodium Laureth Sulfate

7.0

7.0

Sodium Chloride (total)

2.4

2.0

Glycerin

1.5

1.5

Cocamidopropyl Betaine

1.5

Sodium Lauroyl Glutamate

0.5

Coco Glucoside

0.5

Glyceryl Oleate

0.5

GlucoTain Flex

2.0

0.2/0.2

0.2/0.2

Citric Acid

0.2

0.2

Parfum

0.5

0.5

pH value

5.5

5.5

Viscosity (Brookfield, 25C)

4830

4400

Cost (primary & cosurfactants

& refatting agents) in cts

9.25

7.00

Sodium Benzoate & Potassium

Sorbate

Can 0we replace the co0

surfactants and re-fatting
0
agents by GlucoTain ?
0

*All concentrations based on active content

19

Public, Discover GlucoTain

PERFORMANCE - GlucoTain in Skin Cleansing case

study results on Sensory, Foam & Costs

Formulation Ingredients*

Reconstruction

Improvement

Aqua

85.0

86.4

Sodium Laureth Sulfate

7.0

7.0

Sodium Chloride (total)

2.4

2.0

Glycerin

1.5

1.5

Cocamidopropyl Betaine

1.5

Sodium Lauroyl Glutamate

0.5

Coco Glucoside

0.5

Glyceryl Oleate

0.5

GlucoTain Flex

2.0

0.2/0.2

0.2/0.2

Citric Acid

0.2

0.2

Parfum

0.5

0.5

pH value

5.5

5.5

Viscosity (Brookfield, 25C)

4830

4400

Cost (primary & cosurfactants

& refatting agents) in cts

9.25

7.00

Sodium Benzoate & Potassium

Sorbate

*All concentrations based on active content

Achievements with GlucoTain

Replaced two co-surfactants
resulted in more creamy foam!
Replaced conditioning agent
with no compromise on
afterfeel and re-fatting effect!
Save >2 Cents on
ingredients!

A simplified, more economic

formulation with a superb foam
texture!

20

Public, Discover GlucoTain

GlucoTain - different solutions for every need

GlucoTain
Clear

GlucoTain
Clean

GlucoTain
Flex

GlucoTain
Care

MILDNESS

++

++

++

++

SENSORY
Foam
Creaminess
Flash Foam /
Bubble Size
Skin
Conditioning
Hair
Conditioning

o
++
o
o

o
+
o
+

+
o
+
+

++
o
++
+

PERFORMANCE
Thickening

+
+

++
+

+
+

SUSTAINABILITY

Cleansing

21

Public, Discover GlucoTain

GlucoTain
Innovative surfactants for sensory solutions
Feel The Freedom
Of Flexibility

Feel The Boost

Of Freshness

GlucoTain
Clear

Ultra light foam

for instant fresh
feel.

Feel The Mild Side

Of Deep Cleansing

GlucoTain
Clean

GlucoTain
Flex

Our most versatile:

Superior thickening
& cross functional
for all formats.

Feel The Pleasure

Of Indulgence

Deep cleansing
without
compromising
on mildness.

GlucoTain
Care

The Caring &

Conditioning
Sensation.

22

Public, Discover GlucoTain

What is precious to you?

GlucoTain is providing
Excellent foam
Smooth Afterfeel on Skin & Hair
Superb Mildness
Gentle cleansing
Excellent ecological profile
High renewable content
Cost-efficiency

23

Public, Discover GlucoTain

Discover GlucoTain @ in-cosmetics:

1416 April 2015 in Barcelona - Hall 7, Booth 7C50

Come by to Feel & Believe!

Thank You!
QUESTIONS?

Public
Dr. M. Waidelich
BU ICS EMEA
Personal Care
15.04.2015

Thanks to our GlucoTain Team!

GlucoTain
BACK UP

Public
Dr. M. Waidelich
BU ICS EMEA
Personal Care
15.04.2015

26

Public, GlucoTain, Skin Care, Marketing & Application, BU ICS, Personal Care

GlucoTain - different solutions for every need

Needs

INCI

GlucoTain
Clear

GlucoTain
Clean

GlucoTain
Flex

GlucoTain
Care

Clean & Fresh

Deep Clean

Clean & Versatile

Clean & Soft

Capryloyl/Caproyl
Methyl Glucamide

Lauroyl/Myristoyl
Methyl Glucamide
(and) Alcohol
denat.

Lauroyl/Myristoyl
Methyl Glucamide

Cocoyl Methyl
Glucamide

Origin

Coconut/ Palm (RSPO)

Coconut Oil

Active (%)

50

60

35

40

pH

8.0 9.5

8.0 9.5

4.8 6.8

5.0 7.0

Appearance 25C

Liquid

Paste

Melting point, C

10

32

Preservative

0,3% Dehydroacetic acid, 0,3% Sodium

benzoate

Shelf Life

24 months in original unopened packaging

ECOTAIN

Vegetable origin, 94-95% RCI (Renewable Carbon Index), GMO-free

RSPO certified Palm Oil, no Ecotox labeling under GHS

27

GlucoTain in Personal Care

A cost effective, sustainable surfactant technology with
excellent mildness and a unique sensory sensation.
SENSORY: Improves foam texture and a
gentle conditioning for skin & hair
CREAMY

MILDNESS: Outstanding Mildness for

gentle cleansing, both to skin & hair
proteins and lipid layers

Pleasant, gentle
conditioning
effect

Foam type

Zein Value (mg N/100 mL)

LIGHT
FLUFFY

After feel (dry)

CARING

PERFORMANCE: Cost effective through

added conditioning and viscosifying
effect.
Viscosity (mPas) at 25C; 10% SLES,
2% Co-surfactant, 3% NaCl

GlucoTain
Flex

CAPB

Lauryl
APG

Coco
APG

SUSTAINABILITY: a novel sugar-based

surfactant, which is
Highly renewable, > 95 % RCI (Renewable
Carbon Index)
Having a high content of non-tropical biomass
Readily biodegradable
Having no Ecotox-labeling
Supporting the strong need for EO- and
Sulfate-free surfactant systems