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FIRST INTEREST TO FIRST

DAY ON CAMPUS
BENEFITS OF A SAAS
SOLUTION
October 29, 2015

First Interest to First Day

2015 ! Proprietary and Confidential

First Interest to First Day


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2015 ! Proprietary and Confidential

Introduction & Case Study


Situational Analysis:
Stephens College, a small private womens college in mid-Missouri, faces the same challenges
colleges across the country face: a declining traditional college-bound population, the rising cost of
education, budget cuts, distinguishing themselves in a competitive market, plus promoting the value
of a single-gender institution. !

Challenge #1: Multiple Systems


Solution: One Platform, allowing an integrated
approach for optimized outreach.

Challenge #2: Response Time


Solution: Instant Information 24/7/365.
Challenge #3: Managing print pieces.
Solution: Print on demand.
5

2014 " Proprietary and Confidential

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Introduction & Case Study


Overall key results:
!

Increased numbers one year from EMP launch, FL2013 to FL2014:


! Inquiries up 11.6%
! Applications up 38.8%
! Accepted students up 18.6%
! Deposited students up 19.5%
! Reduction of data entry hours
! Overall cost savings
! More efficient staff

Enrollment Marketing Platform


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2014 " Proprietary and Confidential

Introduction

Andrew Mallen
Product Manager, Dir. Of CRM Solutions
!
Former software engineer now working in product development with
Liaison. Originally from Spectrum EDU Solutions, which was acquired in
2014 by Liaison. !

2014 " Proprietary and Confidential

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Key Topics To Consider

Software as a Service delivers fast, agile,


and mobile services to both internal and
external users!
Support and service requests handled by
vendor, freeing valuable IT resources!
Modern, intuitive web based UI for both
Students and Admissions fosters user
adaption and success!
2014 " Proprietary and Confidential

Vantage Points

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Vantage Points

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2015 ! Proprietary and Confidential

What is important
to them in seeking
information?
! Immediate
! Relevant

Student Experience
Inquiries

Website

Dynamic Form Fill


Booths/Shows

SEM
Marketing

Outreach

Traditional
Advertising

Other Lead

2015 ! Proprietary
and Confidential
Sources

Student Perspective
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2015 ! Proprietary and Confidential

Inquiry Form

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2015 ! Proprietary and Confidential

Response

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2015 ! Proprietary and Confidential

Student Perspective
Email

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2015 ! Proprietary and Confidential

Student Perspective

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2015 ! Proprietary and Confidential

Student Perspective: Print Pieces


M"(&3(&)-%/$Q(F-'2-"('2#!!(5)3+R(
History. Understand the past, build the future.
History is more than a collection of factsits the study of human life, re-created from the tracks
our ancestors left behind. Our History program combines the study of history with the study of
political science to help our students understand the structure, organization and theory of past and
present cultures and governments.

Watertown started me on the right


path. Its one of the top schools in the
country and its access to major nearby
cities allowed me to intern with worldclass companies. The faculty at WU
also worked with me every step of the
way and gave me hours of their time to
complete my research studies.
I dont think I could have made it where
I am today without Watertown.

The History program at Watertown University is designed to acquaint you with different ages,
societies and cultures, and to develop your strengths in writing and cognitive proficiency. While
youre here, youll develop your analytical skills and research techniquesand how they can be
applied to almost any field.
Our faculty brings years of study and experience to the classroom. With a degree in history, youll be
well prepared for a career in education, law, business or government service.

Visit your personal Watertown site at

Allen Jurgenson

HopeWeimer.MyViewbookDemo.com

WU 09
Ph.D. candidate: UC-Berkley

At Watertown,

lifes good!

At the core of your experience


is the community you create.
Living on campus has long been a college tradition. Whats not so
traditional is on-campus life at WU. Our residence halls are newly
designed with all the comforts of home. Whether you reside in
Dartmouth or Speedwell Halls or in one of our recently renovated
College Bay Townhouses, youll appreciate all the state-of-the-art
amenities we have to offer.
Visit your personal Watertown site to learn more:

HopeWeimer.MyViewbookDemo.com

17

2015 ! Proprietary and Confidential

Student Perspective

Open House!

Hope,
trip
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r
a
on
*
Join us
ass.!
M
,
n
w
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r
to Wate

Sign up at: HopeWeimer.MyViewbookDemo.com

18

2015 ! Proprietary and Confidential

Student Perspective

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2015 ! Proprietary and Confidential

Drive to Apply

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2015 ! Proprietary and Confidential

Application Process
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2015 ! Proprietary and Confidential

Application Process
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2015 ! Proprietary and Confidential

Vantage Points

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What is important to them in recruiting students?


! Trackability
! Reporting
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2015 ! Proprietary and Confidential

Trackability

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2015 ! Proprietary and Confidential

Trackability

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2015 ! Proprietary and Confidential

Reporting

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2015 ! Proprietary and Confidential

Reporting

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2015 ! Proprietary and Confidential

Vantage Points

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What is important to them in recruiting students?


! Ease of use
! Mobility
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2015 ! Proprietary and Confidential

Ease Of Use

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2015 ! Proprietary and Confidential

Mobility

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2015 ! Proprietary and Confidential

Vantage Points

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What is important to them in recruiting students?


! Automation
! Trackability
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2015 ! Proprietary and Confidential

Automation

2015 ! Proprietary and Confidential

Vantage Points

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What is important to them in recruiting students?


! Visibility
! Turn-key and low maintenance
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2015 ! Proprietary and Confidential

Vantage Points

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2015 ! Proprietary and Confidential

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Key Topics To Consider

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2015 ! Proprietary and Confidential

FINALLY, after years of banging my head


against a wall with CRM companies, we
have found a painless, usable, robust, and
user-friendly system.
David Cotter
Assistant Dean for Graduate Affairs
College of Communication
Boston University

Questions?
EQ8!#-!"0!(-'(D$#(3$,#+!%DY(

www.myviewbookdemo.com
306 Main Street, Poughkeepsie, NY 12601

Allen Kraus
Senior Associate Director, Undergraduate Admissions
The Ohio State University Main Campus
281 W. Lane Avenue
Columbus, OH 43210

Get Connected
With The Private Social Network

Fast Facts - did you know?


94% of students accepted to Watertown
for the next academic year will receive
financial aid.

Thank You!

Over $18 million is awarded in


institutional scholarships and grants each
year to qualified students.
Average student financial aid package for
the past academic year: $36,016
Average Watertown University Scholarship
the past academic year: $15,300

Hello, Allen!
Your personalized college
search experience begins here!

Visit your personal Watertown site at

AllenKraus.MyViewbookDemo.com