Our children and grandchildren will be living in a world that values diversity, individual

choice and also human creativity. Companies will use human and material resources without
devaluing the integrity of the planets ecosystem. Those are Whole Foods vision for a
sustainable future. Whole Food are heading to those future by changing the way we think
about the relationship between our environment, food supplies and our bodies. WF mission is
to offer the highest quality, least processed, most flavourful and naturally preserved foods.
The company daily works is mission-driven and they are dedicated to create respectful
workplace where people are treated fairly & highly motivated. Also the employees must
realize their responsibility as the tenants that lives on mother earth. WF always apply their
vision and mission to their daily operations as a grocery store for achieving a sustainable
future. As a participant for the movement in achieving sustainable future, WF is leading by
example within the context that they know best which is: organic food and natural products,
and also sustainable and ethical business practices.
How to achieve sustainability in the future? WF has done many things that will be explained
below. Good food begins at the source of the food itself. WF has been supporters and
advocates of organic farming and agriculture by more than 20 years. In early years of organic
foods, the network of the foods is very less and very disorganized thus making it difficult for
WF to stock and sell organic food as per their objective. WF need to set up their own
distribution company in California. In there, WF developed relationship with organic farmers
and also educating them about organic product and how they farm it. As time goes, WF
develops packaging, shipping procedures and storing that will ensure the quality and
freshness of their organic product. WF supports the naturally raised poultry product and also
meat product. They educated the farmers about added hormones and other chemical about
how they affecting the meat and our health. WF works together with ranchers and farmers to
produce antibiotics free poultry and meat product.
Other than organic food itself, WF has striven for sustainability in other factor. WF received
Green building awards in Texas 1998 for the renovation and expansion of WF corporate
headquarters. WF use sustainable material specifications and also conscientious construction
methods that result in healthy and durable facility. The WF building able to achieve 42%
waste reduction and break the record for recycling record setter.

WF use two pronged approach in order to educate consumer and also supporting public
participation to achieve sustainable future. WF have TAKE ACTION CENTERS in their
stores, these centres provide customers with a wide information regarding local, national and
also international issues of concern. Information provided not only about organic lifestyle but
also on how human food supply intersect with our environment, bodies, work and our
lifestyles.
Other than becoming leading retailer of the organic foods, WF help the government to
formulate National Organic Standards, because of this it allows WF vision of sustainable
future to be represented in the definition, construction and enforcement of sustainable
legislation and regulation. WF desire for transparent, clear and straightforward regulatory,
directly assist people and also groups in seeking accountability related to organics and
sustainability. WF also participated in EPA/USDA Tolerance Reassessment Advisory
Committee which advice agencies in how they should use their pesticides fairly, in order to
take care of the effect to childrens immune systems and also cumulative effect of the
prolonged uses. WF also participates in USDA Advisory Committee on Agricultural
Biotechnology to research about issues related to agricultural biotechnology to achieve
sustainable future for our next generation.