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The SIDEKICKS

ROUND 1 Submission

CASEANALYSIS

OBJECTIVE
Design a business plan for
an online store

REQUIREMENTS
Facebook Store
Innovative Products

CONSTRAINT
Budget

PRESENT SCENARIO
Few stores selling prank
items

Ordering items via third


parties an inconvenience

No stores selling novelty


items

Demands for such products rising due to Westernization

People posting in DSD


about these products

THE IDEA
An online store that sells prank
items and novelty products, such
Whoopie Cushions, Harry Potter
wands, etc

But

WHY? you ask


well simple

THE IDEA
Comic-Cons, Halloween celebration, themed parties,
etc are gaining hype

Demand for the products has increased


Consumers are likely to be drawn to the increased
convenience of buying from a store instead of having to
import/make the items themselves
Blue ocean market i.e, a market with no competitors

THE IDEA (continued)


No Purchase
hassle

To be imported from
renowned websites and
stores

Online store selling


Prank goods

1
6

Prank items for school,


university and office

3
4

Introducing products
not sold in Bangladesh

Novelty items from


movies and TV shows

BUSINESS PROCESS

Import from
renowned
websites and
stores

Receive orders
from
consumers

Deliver the
products from
designated pick
up spots

Feedback and
Further
promotion to
retain customers

FACEBOOK STATISTICS
1

Current Number of Facebook Users in Bangladesh

Age Distribution of Current Facebook Users:


13-17

18 million

2.9 million

18-25

10 million

25-35

3.7 million

56% Facebook Users are from Dhaka, 20% from Chittagong

TARGET GROUPS
Urban Youth
Ages: 16 to 24
Upper and middle
economic class
Income (8,000 TK and
above)
Self purchasing capability
Urban Primary School Students
Ages 10-12
Secondary TG
Household Income: 50,000 TK
and above
Dependent on Parents for
purchases
Primary TG in the making

4
3

Young White Collar Officials


Ages 25 to 35
Self purchasing capabilities
Income (25,000 TK and above)
Will demand novelty items
more

Startups
Light working environment where
office pranks are welcome
Few employees
High growth potential
Examples: Maverick Studios,
Analyzen, Navigators

PRODUCT VARIETY

PRANK ITEMS

And others such as

Blue Mouth Candy


Glitter exploding envelope

Ink exploding pen


Monster in a box
Shocking chocolates

Exploding lipstick

Backwards watch
Shocking pen

PRODUCT VARIETY

NOVELTY ITEMS & MERCHANDISE


And others such as
Masks (for Halloween,
Comic-Con etc)
Golden Snitch
Sword of Gryffindor
Chocolate Frogs
Pokeballs
Harry Potter Wands

Costumes for
Halloween, Comic-Con

PRICING STRATEGY
All product prices range from 400-2000tk
Costume prices range from 1500-4000tk

PROMOTIONAL STRATEGIES
Uploading photos of products on
Instagram and videos on Youtube

1
2
PROMOTIONAL
STRATEGIES

3
4

Asking customers to use the hashtag


#Prank_d with videos of pranks done by using
product. Best video wins gifts and discounts on
further purchases
Trivias, Quizzes and other such games for
customers through Facebook page to generate
WOM. Rewards: Gifts, discounts etc.
Temporary stores during Comicon and
Club Carnivals of different universities

BUDGET
Initial Campaign (1 month long)
Cost of Producing 3 Promos
Boosting Facebook Page
Initial Inventory
Total (in BDT)

120,000
5,000
200,000
325,000

THANK YOU!!!