Web Intelligence

System Integration-2
MSc Information Technology

Semester -2
Assignment
Web Intelligence
Submitted to: Mr.Salah.Saleh

Submitted by:
MD Imtiaz Uddoulla (0042MSOT0809)
Date:22ndFeb,2010
Imtiaz Uddoulla (0042MSOT0809)

MSC IT Sem-2
Topics
Page No
Abstract
Page-8
Introduction
Page-8
What is Web Intelligence?
Page-8
Topics Covered by WI
Page-8
WIS Environment and Foundations
Page-9
Web Human-Media Engineering
Page-9
Web Information Management
Page-9
Web Information Retrieval
Page-10
Web Agents
Page-10
Web Mining and Farming
Page-11
Web-Based Applications
Page-11
Business Intelligence
Page-12
Feasibility Study of BI
Page-13
Why mid size business need business intelligence:
Page-13
General use of BI in mid size organization
Page-13
Benefits of using BI
Page-14
Lowering cost
Page-14
Efficiency of the operation level can improve
Page-14
Reduce human resource
Page-14
Better interrelationship with customer
Page-15
Suppliers and partners
Page-15
BI can go to the root and take action
Page-15
Wasted and Inventory Report
Page-15

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Increase revenue
Page-15
Better strategies and better marketing policies Page-15

Can Push your Sell Force
Improve Customer Satisfaction
Page-16
Page-16
Example:
Lambeth Primary Care Trust (PCT)
Page-16
Improving Patient Services
Page-16
Benefits of the data warehouse include
Page-17
Statutory reporting
Page-17
Operational reporting
Page-17
Service Management
Page-17
AF Blakemore
Page-17
Customer loyalty
Page-18
Faster Reporting.
Page-18
Performance culture
Page-18
Requirements elicitation and analysis of BI
Page19
Interviewing
Page-19
Essential Element of BI
Page-19
Business goal
Page-19
Decision Maker
Page-19
Format of question
Page-19
Reporting category
Page-20
Assumption
Page-20
Standard business process
Page-20
Logistics control
Page-20
Operational control
Page-21
Distribution
Page-21

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Financial factors
Page-21
Focus on CRM
Page-21
Other services
Page-21
Data source criteria
Page-21
Measure
Page-22
Constrains
Page-22
Constraints on BI
Page-22
Common BI mistakes
Page-22
Technology Constraints
Page-22
Business Constraints
Page-22
Project Management Constraints
Page-22
System Model
Page-23
Contaxt Diagram
Page-23
BI application pattern
Page-23
Requirements specification
User requirements
Page-23
Page-23
Enterprise reporting
Page-23
Easy advance analysis
Page-24
Visualization
Page-24
Distribution
Page-24
Data warehouse
Page-24
Can perform with other application
Page-24
Multi operating system support
Page-24
Ease of use
Page-24
Accessibility
Page-24

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Functional Requirements
Data Inquiry
Page-24
Page-24
Ad hoc quire
Page-24
Derived column
Page-25
Predefine inquires
Page-25
Schedule data execution
Page-25
Share data from external source
Page-25
Import and export data
Page-25
Retrieve small amount of data
Page-25
Retrieve large amount of data
Page-25
Provide summary information
Page-25
Provide detail information
Page-25
Data Manipulation
Page-25
Workgroup Databases
Page-25
Custom Form
Page-25
Spreadsheet View
Page-25
Interactive Updates
Page-25
Batch Updates
Page-25
Data Analysis
Page-25
Forecasting data
Page-25
Budgeting
Page-25
Time Series Analysis
Page-26
Statistical Functions
Page-26
Financial Functions
Page-26
Reporting.
Page-26
Aggregation
Page-26
Computed Columns
Page-26
Complex Calculations
Page-26

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Drill Up and Drill Down and Drill Throw
Page-26
Text and Graphics
Page-26
Database Publishing
Page-26
Non-functional requirements
Page-26
Security and Access
Page-26
Privacy
Page-26
Physical
Page-26
Access
Page-26
Logging
Page-26
Availability
Page-27
Hours of operation
Page-27
Capacity
Page-27
Data Currency
Page-27
Data Retention
Page-27
Digester recovery
To recovery management we have to consider few areas
Page-27
Page-27
System criticality
Page-27
System recoverability
Page-27
Disaster simulation
Page-27
Fail over Server
Page-27
Error Handling
Page-28
Regulations and compliance
Page-28
Data Quality
Page-28
Workshop
Page-28

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Domain Requirements
Page-28
Software Requirements
Page-28
Operating system
Page-28
Web Server
Page-28
Application
Page-28
Web Browser
Page-28
User Guide
Page-29
List of references

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Page-31
Abstract:
Web intelligence is a new research field. Here mainly we integrate artificial
intelligence in web media. WI concept is very popular now in all sector of the
society. Now people want AI in every level which is very easy to get in throw
web because web is a very fast growing communication system like other
media e.g. radio, television telecommunication etc.
Introduction:
As we said web is a very fast growing and popular media. Its now using in
every simple problem of real life. If we see around us almost all people all the
time some how interact with web. And every time they use advantages of
web.
Y.Y.Yao et al, (1999) in one of his research discuss about the using of WI
areas which is:
The Web has significant impacts on both academic research and ordinary
daily life. It revolutionizes the way in which information is gathered, stored,
processed, presented, shared, and used. The Web offers new opportunities
and challenges for many areas, such as business, commerce, marketing,
finance, publishing, education, research and development. (Y.Y.Yao et al
1999:p.1)
What is Web Intelligence?
WI is nothing but a great combination of AI and Web. Which is AI performing
its task throw web and it s more easy way to reach to end user. Normally AI
is a complex system but when it is work with web then its easier manipulate.
Y.Y.Yao et al, (1999) said about what is web intelligence? Which is?:
At this very early stage, we are not sure if a formal definition of Web
Intelligence is useful or desirable. Nevertheless, we suggest the following
definition: Web Intelligence (WI) exploits Artificial Intelligence (AI) and
advanced Information Technology (IT) on the Web and Internet.
This definition has the following implications. The basis of WI is AI and IT.
The I happens to be shared by both AI and IT, although with different
meanings in them, and W defines the platform on which WI research is
carried out. The goal of WI is the joint goals of AI and IT on the new platform
of the Web. That is, WI applies AI and IT for the design and implementation
of Intelligent Web Information Systems (IWIS). An IWIS should be able to
perform computer science by coining the term Web Intelligence, into which
Web related research can be fitted. (Y.Y.Yao et al 1999:p.2)
Topics Covered by WI:
If we think little bit and consider our daily life then simply we can feel that
We using in all section of our daily life. We cant even think without web now.
So its difficult to summarize the topic covered by WI.

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Y.Y.Yao et al, (1999) make segment of topics cover by WI. So now it is very
easy to understand normally which area WI using mostly. Those topics are:
Web Information System Environment and Foundations:
Competitive dynamics of Web sites,
Emerging Web technology,
Network community formation and support,
New Web information description and query languages,
The semantic Web,
Theories of small world Web,
Web information system development tools,
Web protocols.
Web Human-Media Engineering:

The art of Web page design,
Multimedia information representation,
Multimedia information processing,
Visualization of Web information,
Web-based human computer interface.
Web Information Management:

Data quality management,
Information transformation,
Internet and Web-based data management,
Multi-dimensional Web databases,
OLAP (on-line analytical processing),
Multimedia information management,
New data models for the Web,
object oriented Web information management,

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personalized information management,

Semi-structured data management,
Use and management of metadata,
Web knowledge management,
Web page automatic generation and updating,
Web security, integrity, privacy and trust.
Web Information Retrieval:

Approximate retrieval,
Conceptual information extraction,
Image retrieval,
Multi-linguistic information retrieval,
Multimedia retrieval,
New retrieval models,
Ontology-based information retrieval,
Automatic Web content cataloguing and indexing.
Web Agents:
Dynamics of information sources,
e-mail filtering,
e-mail semi-automatic reply,
Global information collecting,
Information filtering,
Navigation guides,
Recommender systems,
Remembrance agents,
Reputation mechanisms,
Resource intermediary and coordination mechanisms,

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Web-based cooperative problem solving.
Web Mining and Farming:

Data mining and knowledge discovery,
Hypertext analysis and transformation,
learning user profiles,
Multimedia data mining,
Regularities in Web surfing and Internet congestion,
Text mining,
Web-based ontology engineering,
Web-based reverse engineering,
Web farming,
Web-log mining,
Web warehousing.
Web-Based Applications:
Business intelligence,
Computational societies and markets,
Conversational systems,
Customer relationship management (CRM),
Direct marketing,
Electronic commerce and electronic business,
Electronic library,
Information markets,
Price dynamics and pricing algorithms,
measuring and analyzing Web merchandising,
Web-based decision support systems,
Web-based distributed information systems,

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Web-based electronic data interchange (EDI),

Web-based learning systems,
Web marketing,
Web publishing.
It should be pointed out that WI researches are not limited to the topics listed
above. We expect that new topics will be added and existing topic will be
regrouped or redefined. (Y.Y.Yao et al, 1999:p.7)
From all the areas we can tell web-based applications are using vastly in our
real life. Business Intelligence (BI) is one of them.
Business Intelligence:
BI is a combination of business fact and AI which is playing throw WI as a
web application.
If we look few years back we can see business user working hard to develop
their business using human intelligence in every section. They make survey
time n time applying various methods to analyze data and make report and
take decision. Its a very long process and high risk.
But throw the BI they can make report and get further decision within in a
click of time which is easier, faster, reliable eliminate the risk.
BusinessObjects XI Release 2 (2005) nicely discuss about business and web
and how they react with each other which is:
Web Intelligence provides business users an easy to use interactive and
flexible user interface for building and analyzing reports on corporate data
over the web, on secured intranets and extranets. The Web Intelligence
software is installed by your administrator on a web server on your corporate
network.
To use Web Intelligence from you local computer, you log into the business
intelligence portal Info View via your Internet browser. Then, depending on
your security profile, you can interact with the reports in corporate
documents or edit or build your own documents using a Web Intelligence
report panel or query panel. (BusinessObjects XI Release 2, 2005:p.14)

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Feasibility Study of BI:

Why mid size business need business intelligence:
BI helps to make business user life easy to make decision in any sector like
strategic or further steps very easy and faster way. BI provide better analysis
from previous or historical data from the market or from the own organization.
Its also provides statistical and research report with reliable decision.
To using BI Company can faster then any time, less effort, can generate
various report from 360 degree angel and can make perfect decision on time.
Michael. A. Schiff (2009) in SAP White Paper Business Intelligence: Make a
Guide for Midsize Companies:
Business intelligence allows organizations to better understand, analyze, and
even predict whats occurring in the overall environment and in their company.
BI helps your organization turn data into useful and meaningful information
and then distributes this information to those who need it, when they need it,
wherever they need it so that they can make timely and better informed
decisions. It allows organizations to combine data from a wide variety of
sources and see an integrated, up-to-date, 360-degree view.
This is especially important for midsize companies, which while not having the
vast resources of industry giants is typically able to more quickly implement
business decisions. BI provides a win-win solution for IT and business users
by allowing the IT department to be more productive in working with its
business users to service special requests while permitting those business
users to become more self sufficient. Operations and analysis are two sides of
the business, and BI allows IT to be a valued partner in both. (Michael. A.
Schiff 2009:p.6)
General use of BI in mid size organization:
Maintain inventory management and re-order level.
Find out the best selling product and keep maintain the distribution
system
Find out which level of the customer stop purchasing product and
promote something new to get them back.
Using Dashboard and Scorecard then business user can understand

throw it what is the next steps and present performance.
Can fix a performance metrics and take proper action in right time
before the threat touch the danger line.

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Identify the performance department wise and compare between them

then point out the moral problems.
Can retrieve the sale data from whole year in different format like half
yearly, quarterly, monthly etc.
Can make pre-production plan. From the needs for the market then
raw material, factory and machine management to shipment.
Maintain supply chain management

Top management can perform their ad hoc analyses.
Benefits of using BI:

Still what ever we discuss we can see BI always beneficial to the user. So if
we want to specify them we need to make a segment of benefits that to
understand and discuss to the point. In my point of view BI help to reduce
cost in all section to a long run, make more profitable then any other time
generally, customer satisfaction, increase entire performance.
Mark Ritacco and Astridn carver (2010) they discuss about the business value
of BI and summarized the benefits using BI which are:
Because of the wide applicability of BI in both enterprise and extranet
deployments, the business benefits are numerous. These benefits can be
grouped into three main categories: lowering costs, increasing revenue, and
improving customer satisfaction. And this list is far from exhaustive, since
empowered users continue to find new ways to implement BI. (Mark Ritacco
and Astridn carver 2010:p.9)
I am also agree with them and we can also go bit details of that like if
lowering cost how and where:
Lowering cost
Efficiency of the operation level can improve:
If we allow customer to access real time data throw web and customer can
ask their own question and answer as a result customer also happy and
reduce support cost also we can make a historical data warehouse without
ant cost. A simple example is ask.com and yahoo asks.
Reduce human resource:
Throw BI management can make their own quires and report so its normally
reducing human resource and company cost or also we can relocated the
human resource which is a benefit of the organization.

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Better interrelationship with customer, suppliers and partners:

By using BI all the time we can keep and touch with customer, suppliers and
partners without any concern. Like automatic e-mail in specific circumstance,
ordering products, damage percentage, shipment time etc.
BI can go to the root and take action:
This we using in reporting section. BI can go till to the end point and can find
out the fundamental problems. Which if we want to do manually it ll takes
long time, more effort needs, high risk and less reliable. If we see one figure
from Mark Ritacco and Astridn carver (2010)s report we can get a rough idea
about
that
,
(Mark Ritacco and Astridn carver 2010:p.10)
Wasted and Inventory Report:
We can use costing method for find out the hidden cost, wasted percentage
and cost, high margin product which have to push more. From this we can
reduce some extra cost and make some more profit.
Increase revenue
Better strategies and better marketing policies:
BI can analyze better strategies and appropriate marketing policies on
product, time and customer which normally help increase revenue.

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Can Push your Sell Force:

BI can tell the target of sell last year and achieve what also can summarize if
any constrain would be solution. In this way we can enforce our sell.
Improve Customer Satisfaction
To using BI fetcher customers are satisfied in both ways. Customer can
operate their own data to make quires and report like their won question and
answer to help make better decision. Assumption is a major fact here; BI can
provide almost actual assumption and minimize risk in all level.
And all these facts increase entire performance of business and operations.
Many UK organization using BI now we will discuss about couple of them of

them how they benefited from BI. Here we have tow organization report
publish by Business Objectives if we go throw it can get a small clear practical
idea of using BI.
Business Objective (2007) publishes one report about their customer and
partner that how Lambeth Primary Care Trust (PCT) get benefit from using BI:
Based in south London, Lambeth Primary Care Trust (PCT) delivers
health care services to 345,000 people registered with local doctors in the
borough. The trust employs around 1,000 people and will spend over 500
million on services in 2007/2008. These services are provided by community
teams delivering a range of nursing and therapy services; primary care
contractors, including dentists, optometrists and pharmacists; and hospital
and mental health services from the two main local hospitals: Guys and St
Thomas and Kings, as well as the South London and Maudsely NHS
Foundation Trust.
Having made a pledge to senior management that RiO reporting would be
available by the beginning of 2008, Lambeth PCT suffered a serious set back
and had to re-evaluate the marketplace. Strong recommendations and the
expected adoption of Business Objects technology for the NHS London
management information system, convinced the Trust to implement Business
Objects Edge and Crystal Reports, Barker confirms.
RESULTS
Improving Patient Services
Daily use of RiO by all Community Health services, around 900 users, is
building up an in depth data warehouse holding a range of information from
clinical to immunisation data, elderly patient information, assessment forms
and the number of missed appointments. This consolidated data source is

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providing an unprecedented opportunity to streamline statutory reports, meet

escalating demands for ad hoc reports and deliver new insight to Community
Service managers about the quality, efficiency and relevance of service
delivery.
Benefits of the data warehouse include:
Statutory reporting: Lambeth PCT has to provide weekly, monthly,
quarterly and annual reports to both the Department of Heath and NHS
London covering a range of key targets, including the number of children
vaccinated each month, trends in immunisation and number of referrals to
each clinic. Using Crystal Reports, the Trust can now replace time consuming,
manual data manipulation and consolidation from multiple systems into
automated, scheduled report production. Using Business Objects, the analyst
team can also now respond rapidly to regular requests for ad hoc reports,
such as current performance against a specific NHS target.
Operational
reporting:
Lambeth
PCT
can
now
automate
its
Key
Performance Indicator reporting, including waiting times and number of

patients seen at each clinic.
Service Management: For the first time service managers for each
Community Service have in depth reports providing information on patient
numbers, missed appointments, and trends in referral. This will support
strategic planning for the number of clinics required as well as providing an
opportunity to target those patients persistently missing appointments.
(Business Objective 2007:p1-4)
Business Objective (2007) publishes one report about their customer and
partner that how AF Blakemore get benefit from using BI:
Privately owned AF Blakemore is one of the countrys leading independent
food retail and distribution companies. With 206 SPAR stores, Tates is the
largest independent convenience store operator in the UK. In addition,
Blakemore supplies other SPAR stores across the central region of the UK, as
well as a large number of independent retailers. Other parts of the business
include cash & carry, food services to a number of organizations including
local authorities, Social Services and schools, and a new local produce food
distribution service.
For the past 12 years, Blakemore has used Business Objects business
intelligence tools to deliver company wide reporting. For the Tates stores this
includes basket level analysis across every store on a daily basis.

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RESULTS
Platform for innovation
Blakemore attained an immediate return on investment from the migration to
Business Objects XI by eliminating the license and maintenance costs of the
redundant third party applications. In addition, the company is gaining
significant commercial benefit from a number of new developments, including
the introduction of a loyalty campaign for its 400 independent retailer
customers.
Business Objects XI allows Blakemore to be far more creative in the way
information is presented and distributed both across the company and to
customers, says Jones. Critically, information is rapidly available to users
both at home and at remote offices, ensuring consistent quality and
timeliness of business intelligence.
Customer loyalty: Using the speed of information retrieval and analysis
provided by Business Objects XI, Blakemore is offering its 400 independent
retail customers a new loyalty scheme. Detailed basket level analysis
enables Blakemore to offer each store a tailored incentive to buy more
products. The discount both encourages customer loyalty and boosts
turnover, Jones says.
Faster reporting: Leveraging the web based technology has enabled
Blakemore to transform the speed of standard reporting; key financial reports
that previously took one hour to run are now available within three minutes.
This speed is encouraging users to undertake far more what if? analysis to
assess the implications of purchasing decisions, discounts or promotions on
sales and revenue. Timely information is key, enabling Blakemore to respond
faster to business opportunities, he says.
Performance culture: Business Objects XI also provides the platform for
the introduction of dashboards to reflect Blakemores key performance
indicators (KPI). The retail marketing is challenging and the company
recognises that constant monitoring of performance across the group will be
key to attaining long term growth and success, Jones concludes.
(Business Objective 2007:p.1-2)

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Requirements elicitation and analysis of BI:

Interviewing:
To elicitation and analysis of any requirements interviewing is the noble policy.
We can take interview of different stakeholders to simplify and gather the
requirements of the business user for BI.
In this way we can point out some essential BI requirements like business
goal, who can make decision, format of question, reporting category,
assumption format, standard business process, data source criteria, measure,
constrains if any etc.
Now we can discuss little bit deep of those requirements
Business goal
BI business goal should be increase performance in all area of business. Like
perfect analysis of data, making report due to user need, take better decision,
faster quire, reduce cost and make easy to solve problem etc.
Watermark learning (2010) also summarized the business goals of BI which
are:
Increase project success by better defining requirements for Business
Intelligence (BI) applications that meet business needs
Reduce rework by discovering BI requirements correctly the first time
Anticipate client needs by learning the right questions to ask for BI projects
Help
business
clients
articulate
their
needs
and
wants
for
Business
Intelligence (BI) applications

Use dimensional modelling to help elicit BI requirements and to analyze and
document them
Define business problems and objectives that a BI solution will help address
Communicate BI requirements seamlessly to designers of interfaces, data
structures, and applications (Watermark learning, 2010)
Decision Maker:
Good decision leads the company in a good position so the roles of peoples
should be significant those who interact with decision making level.
Format of question:
Decision is answer level so BI make report from the question what was ask
then give decision in this case format of question should be in a standard
level that can maintain the best performance.

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Reporting category:
Reporting should be in different category in basis of customer need. So we
have to maintain the system that customer can get same report in different
way.
Assumption:
This is very important area of BI. Because, if the assumption is not correct
then company may miss lead or loss can occur. So we have to handle it very
carefully and consider external and internal liabilities and if re investment
need then how to solve the problem.
Huw Richards says four principles about Strategic Assumptions Surfacing and
Testing (SAST) from here we can get some more idea of handle assumption
which are:
Adversarial - based on the premise that the best way to test an assumption
is to oppose it.
Participative - based on the premise that the knowledge and resources
necessary to solve and implement the solution to a complex problem is
distributed among a group of individuals.
Integrative - based on the premise that a unified set of assumptions and
action plan are needed to guide decision making, and that what comes out of
the adversarial and participative elements can be unified.
Managerial mind supporting - based on the premise that exposure to
assumption deepens the manager's insight into an organisation and its policy,
planning, and strategic problems. (Huw Richards 2010)
Standard business process:
BI play role in whole business process so if we want uses BI n get optimal
performance so we need to maintain a standard business process like
Logistics control:
Order raw material in a certain time
Maintain a fix re-order level based on the production
Maintain supplier ranking
Customer supports like changing or modifying order same as suppliers.

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Operational control:
Human resource administration
Factory management like production operation
Quality maintain
Work load management
Other support
Distribution:
Supply chain management due to quality, demand and supply
Despatch management
Financial factors:
Pricing management
Payment management
External and internal cash flow management
Focus on CRM:
Fix the credit level of customer and supplier
Fix the credit level based on order for both customer and supplier
Other services:
Re-use the materials and fix the life line
Distribution product based on sale performance
Changing payroll and personal management
Data source criteria:

Organization better have own data source then BI can perform with core data
which is good for better decision making.

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Measure:
We have to also measure the BI system that we using how it lead to the
organization. If BI make a sell target and give to solution to achieve the
target we have to calculate or make a correlation between them to see its
effective or not. Same way we have to check the actual uses of BI application
over the organization.
Constrains:
In real life nothing is fault less and also it impossible to achieve 100 percent
goal in practices in operation. To run the BI application organization may face
some common constrain like operational, technical, internal, external etc. we
have always deal with those constrains to overcome and run in a smooth way.
Watermark learning (2010) summarized BI constrain in detail which are:
Constraints on BI
Common BI mistakes
Technology Constraints
1. Data source, performance, technology adoption
2. Data quality issues
3. Transformation challenges (e.g., ETL)
4. Architectural maturity and coordination
Business Constraints
1. Historical data needs
2. Data currency needs
3. Summarization needs
4. Requirements volatility
5. Data sharing culture
6. Regulatory and compliance issues
Project Management Constraints

1. Budget and resources
2. Change management
3. Expectations management

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4. Gaining/maintaining executive support (Watermark learning

2010)
System Model:
Contaxt Diagram:
Security
System
Reporting
database
Multi
Dimensional
analytical
Data Access
Web Server
BI
File Server
Content
Frame Work
Maintain
system
BI application pattern:
Physical data source
OLAP Support
ARRAY or cube concept
Drill drop, Drill down, Drill throw facilities
Requirements specification
User requirements:
Enterprise reporting
Its mainly cover the all area of business. Managers may be want to see
monthly, quarterly half yearly report about the sell, target, achieve target,
inventory status, commission on sale, distribution etc. they may want to
browse it via web or mail it to different network.

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Easy advance analysis

Advance analysis process should be very easy and customer friendly then
any body can use from different level. Also it should be support in different
view of analysis.
Visualization
Application should perform many types of visualization techniques.
Distribution:
Some time organization need to publish their report to the web and also need
to e-mail and some distribution fetcher.
Data warehouse
Its a good parities to have a data warehouse it can help a lot the
organization in future.
Can perform with other application
Its common demand that user can import and export data from different file
format like MS office.
Multi operating system support
Its also a basic need of good application then customer can use in any OS
environment.
Ease of use
It will increase the user and make product competitive in market and also
customers basic requirement.
Accessibility
Support remote access tools
Internal operation like e-mail and publish report in internal portal
External operation like e-mail via internet
External access, that customer and supplier can check their needs.
Functional Requirements
Data Inquiry:
Ad hoc quire- simple inquire that retrieve and present data in asking format .

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Derived column- derived data but not stored.

Predefine inquires- its for fail management or retrieve same report on
different time.
Schedule data execution- automatic executed the quires in predefine
schedule.
Share data from external source- some time customer need to share
other data source so application need to support different files or database.
Import and export data- application have ability to import and export data
from different file format.
Retrieve small amount of data- application have to retrieve small amount
of data that customer need.
Retrieve large amount of data- application have to retrieve large amount
of data that customer need.
Provide summary information- application must able to provide the
summary information.
Provide detail information- application must able to provide the detail
information.
Data Manipulation:
Workgroup Databases- workgroup database help to make faster quire.
Custom Form - user can use their customize form format.
Spreadsheet View- this is a basics requirement because normally if we
retrieve product unit price and revenue we like to see it in a spreadsheet view.
Interactive Updates- we need it for real time data manipulation.
Batch Updates: it also a common techniques of data manipulation but not
every time we need it.
Data Analysis:
Forecasting data- data forecasting is an important part of BI.
Budgeting- application should have some budgeting method to make good
budgeting.

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Time Series Analysis- The ability to perform different time analysis based
on customer need.
Statistical Functions- here customer some time want to make some
statistical report so application need some common statistical function.
Financial Functions: here customer some time wants to make some
financial report so application needs some common financial function.
Reporting- definitely we need different types of report to present our data.
Aggregation- Sometime we need to aggregate data so need some aggregate
function like SUM, AVG etc.
Computed Columns -Its a data which derived from the quire and put in a
column.
Complex Calculations- Must have ability to perform complex calculation like
certain amount of percentage and total, rolling sum etc.
Drill Up and Drill Down and Drill Throw: its a important function of BI
application that can perform from dashboard.
Text and Graphics- report should support both test and graph together.
Database Publishing- Must has ability to publish their data from the
database like raw material details or product details.
Non-functional requirements
Security and Access:
This is the most important non functional requirement. We can segment it in
different level like
Privacy sometime organization need to protect their customer data so they
need to database privacy and data privacy it may legislative or may
corporative.
Physical these are the physical protection of the system like special floor
fro server cooling, fire protection and other physical threat.
Access Access control also a important part of security. We can define user
group wise, location wise, level wise and can make different access parameter.
For that we can use Active Directory, LDAP (Lightweight Directory Access
Protocol), NTML (NT LAN Manager its a authentication protocol) etc.
Logging We have to maintain one log for security reason and we can trace
the access history.

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Availability:
Its measure that the system is in reliable stage when its in operation.
Hours of operation Now all the system need to operate in 24/7.
Capacity- its a very important characteristic of the system. System
reliability mainly depends on capacity. So we have to consider that how many
con current login may need for the organization. What volume of data to be
handles per sec or per transaction? And how frequently the customer can
retrieves data.
Data Currency- data currency refer that the data is up to date or not. So we
have to consider data processing method here depend on the organization. If
its for a trader then system need real time data processing batch processing
is not allowed. If the application use in web internationally then may need
different language support. We can give a example that e-bay it is support
different currency. When customers ask for the price of the product then its
shows local currency that customer logged in.
Data Retention:
Data retention refers the storage life. But it depends on the different data
domains (e.g., transactional, consumer, product, complaints, etc...) like for
example, products and transactions data may be stored for life, however,
consumer records maybe be purify after 4 years. It does also depend on
region and organization.
Digester recovery:
Its another expensive part of system. It considers for every application but
for BI its very important part.
To recovery management we have to consider few areas:
System criticality its refer how important the system in your organization.
If BI, definitely its an important system to the organization and its perform
real time data.
System recoverability how quick we can recover the system either full or
partial should be noted and also available budget.
Disaster simulation We need to arrange work shop on disaster simulation
and make practise with that then many silly things come out. Like servers not
working because Ethernet port is not connected.
Fail over Server: need one fail over server its work as a standby server.

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Error Handling:
It is a very important part of the system because say if you are working on
financial system then one mistake can make big impact one the decision. So
when we handle error we should vary careful.
Regulations and compliance:
Its for standardize your business delivery. BI needs it for make proper BI
environment.
Data Quality:
Poor quality of data leads poor quality of reports. So in BI practise we have to
concern about the data quality. For generate high quality report, we consider
the following dimensions for data quality:
Completeness
Consistency
Confidence
Workshop:
We have arranged some workshop for end user and all employs those who
using BI application for develop their skills.
Domain Requirements
Advance analysis perform
control panel and visualization techniques
Information communications pattern
Enquiry, Reporting and Analysis of Data
Advance Search and mapping
Software Requirements:
Operating system based on your application provider like if you using IBM
Cognos then we can use MS-windows.
Web Server- Microsoft IIS
Application- MS-Excel 2002 or later
Web Browser- IE or suitable

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User Guide
Login page (o.s.khan, 2010)
Main page (o.s.khan, 2010)

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Folder option (o.s.khan, 2010)
Dashboard (o.s.khan, 2010)

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List of references:
BusinessObjects XI. (2005) Building Reports Using the Web Intelligence Java
Report Panel: Web Intelligence User Guide.2005, (Release 2), pp.14. [online]
Available
from:
http://www.pdf-search-engine.com/webintelligence-user's-
guide-htmlhelp.sap.com/businessobject/product_guides/boexir2/en/xir2_wi_jrp_en.html
[Accessed 16 February 2010]
BusinessObjects XI. (2007) LAMBETH PCT TRANSFORMS COMMUNITY CARE
REPORTING WITH BUSINESS OBJECTS: Case Study.2007, pp.1-4. [online]
Available
from:
http://maven-
solutions.co.uk/documents/case/LambethPCTCaseStudy.pdf
[Accessed
16
February 2010]
BusinessObjects XI. (2007) SPAR SHOPS WITH BUSINESS OBJECTS: Case
Study.2007,
pp.1-2.
[online]
Available
from:
http://www.uk.businessobjects.com/jump/328/docs/AFBlakemoreapproved.p
df [Accessed 16 February 2010]
Huw Richards. (2010) Strategic Assumptions Surfacing and Testing. [online]
Available
from:
http://www.ifm.eng.cam.ac.uk/dstools/choosing/sast.html

Mark Ritacco and Astridn carver. (2010) The Business Value of Business
Intelligence: Business Objects.2010, pp.9-18. [Online]
Available from:
http://www.lifeboatdistribution.com/content/images/Promotions/SAP_Busines
sObjects/SAP_Business_Value_Whitepaper.pdf [Accessed 16 February 2010]
Michael A. Schiff. (2010) Business
Companies:
SAP
White
Intelligence: A Guide for Midsize
Paper.2010,pp.6-9.
[Online]
Available
from:
http://www.pdf-search-engine.com/webintelligence-user's-guide-htmlhelp.sap.com/businessobject/product_guides/boexir2/en/xir2_wi_jrp_en.html
O.S.Khan (2010) RE: Congnos user snap shot. Personal E-mail to: MR I
Uddoulla, 19 Feb. 10
Watermark learning. (2010) Business Intelligence Requirements Analysis.
2010.
[online]
Available
from:
http://www.watermarklearning.com/courseDetail_BusIntell_qb.php?course_id
=101 [Accessed 16 February 2010]
Y.Y.Yao et al,. (1999) Web Intelligence (WI) [Online] Available from:

http://www.pdf-search-engine.com/web-intelligence-(wi)-htmlwww.cs.uregina.ca/~yyao/PAPERS/wi_01.html [Accessed 16 February 2010]
MSC IT Sem-2
31

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System Integration-2

MSc Information Technology

Submitted to: Mr.Salah.Saleh

Imtiaz Uddoulla (0042MSOT0809)

What is Web Intelligence?

WIS Environment and Foundations

Web Human-Media Engineering

Web Information Management

Web Information Retrieval

Web Mining and Farming

Why mid size business need business intelligence:

General use of BI in mid size organization

Efficiency of the operation level can improve

Reduce human resource

Better interrelationship with customer

Suppliers and partners

BI can go to the root and take action

Wasted and Inventory Report

Imtiaz Uddoulla (0042MSOT0809)

Better strategies and better marketing policies Page-15

Improve Customer Satisfaction

Improving Patient Services

Benefits of the data warehouse include

Requirements elicitation and analysis of BI

Standard business process

Imtiaz Uddoulla (0042MSOT0809)

Data source criteria

Project Management Constraints

Easy advance analysis

Can perform with other application

Multi operating system support

Imtiaz Uddoulla (0042MSOT0809)

Schedule data execution

Share data from external source

Import and export data

Retrieve small amount of data

Retrieve large amount of data

Provide summary information

Provide detail information

Time Series Analysis

Imtiaz Uddoulla (0042MSOT0809)

Drill Up and Drill Down and Drill Throw

Text and Graphics

Security and Access

Fail over Server

Regulations and compliance

Imtiaz Uddoulla (0042MSOT0809)

Imtiaz Uddoulla (0042MSOT0809)

Imtiaz Uddoulla (0042MSOT0809)

Web Human-Media Engineering:

Web Information Management:

Imtiaz Uddoulla (0042MSOT0809)

personalized information management,

Web Information Retrieval:

Imtiaz Uddoulla (0042MSOT0809)

Web-based cooperative problem solving.

Web Mining and Farming:

Imtiaz Uddoulla (0042MSOT0809)

Web-based electronic data interchange (EDI),

Imtiaz Uddoulla (0042MSOT0809)

Feasibility Study of BI:

Maintain inventory management and re-order level.

Using Dashboard and Scorecard then business user can understand

Imtiaz Uddoulla (0042MSOT0809)