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How to Get Everything You Want - Faster Than You

Ever Thought Possible

Author: Brian Tracy

Publisher: Berrett-Koehler Publishers Inc.
Date of Publication: 2003
About the Author ISBN: 1-57675-235-6
Number of Pages: 289 pages

Brian Tracy The Big Idea

Brian Tracy is one of the world's leading Are you an achiever? Achievers are action-oriented individuals
authorities on personal and business who move all the time- they are always busy! If they have an idea,
success. His fast-moving talks and they take action immediately and make it a tangible, concrete
seminars on leadership, sales, reality. Non- achievers are full of good intentions but they always
managerial effectiveness and business
have an excuse for not taking action immediately.
strategy are loaded with powerful,
proven ideas and strategies that people
can immediately apply to get better This book is about achievers. It presents vital ideas that will guide
results in every area. you in your journey towards becoming the ultimate achiever.

Brian Tracy is one of America's leading

authorities on the development of human
potential and personal effectiveness. A Dream and Achieve
dynamic and inspiring speaker, he
The ultimate achievers start with their dreams. They are very
addresses thousands of people each
year on the subjects of personal and ambitious people. They do not stop in dreaming but in achieving.
professional development, including the And indeed, they achieve the most important goals in their lives-
executives and staff of such firms as IBM, success and happiness. One thought for success: Write down your
Arthur Andersen, McDonnell Douglas, goals, make plans to achieve them, and work on your plans every
and The Million Dollar Round Table. Prior single day of your life. Remember, success is a goal realized.
to founding his own firm, Brian Tracy
International, he had successful careers
in sales and marketing, investments, real Success and a Piece of Paper
estate development, distribution, and
management consulting. Tracy is the Brian is now one of the top management consultants, trainers, and
author of thirteen previous books speakers in the world. He served over 500 top corporations
including the bestselling book Maximum including IBM, Ford, McDonnell Douglas and Xerox, among others.
Achievement. He is also the But he had a slow start by engaging in laboring jobs such as
author/narrator of numerous bestselling dishwashing and janitorial servicing; earning by the sweat of his
audiocassette programs, including The brow. His life changed when he took out a piece of paper and wrote
Psychology of Achievement and How to
Start and Succeed in Your Own
Business. For more information about Published by BusinessSummaries, Building 3005 Unit 258, 4440 NW 73rd Ave, Miami, Florida 33166
©2003 BusinessSummaries All rights reserved. No part of this summary may be reproduced or transmitted
B r i a n Tr a c y, p l e a s e v i s i t in any form or by any means, electronic, photocopying, or otherwise, without prior notice of
Goals! By Brian Tracy

down his goal. It was to join the growing number of millionaires in the country, and he
achieved it.

Any Plan is Better Than No Plan at All

It is always advantageous to face life with a firm resolve and a game plan. Regular
and systematic goal setting will lead one from poverty to prosperity, from frustration
to fulfillment, from underachievement to success and satisfaction.

Unlock Your Potential

As there are no limits to what you can imagine, there are no limits to what you can
achieve. Successful people are goal-oriented people. Through goals, one is able to
unleash the power of his mind, uncover the great ideas for success.

And one of the rules for success: It doesn't matter where you're coming from; all that
matters is where you're going. The quality of our thoughts solely determine the
direction we are going.

Create Your Own World

You become what you think. The things that we see in external reality are products of
the mind. Successful people think about what they want and how to get it, while the
unsuccessful ones think and talk about what they don't want most of the time. Goals
are the fuel in the furnace of achievement. These bring about an increase in
confidence and competence.

Driving in a Thick Fog

To live without clear goals is like driving in a thick fog where you do not know where
you are going. On the other hand, to set your goals in advance, will lead you to the
smoothest road where you can step on the accelerator and race ahead towards your

A Work of Nature: The Homing Pigeon

You have an automatic goal-seeking function: If you know what you want, you will
move unerringly towards your goal and your goal will move unerringly towards you.
It's like a homing pigeon that can go back to its home, in spite of great distance.

Go Ahead, Dream Big

If one sets small goals for himself then he will be able to achieve only small goals; if
one set bigger goals for himself then he will be able to achieve bigger goals.

Goals! By Brian Tracy

Why People Don’t Set Goals

1.) They think goals aren't important.
2.) They don't know how.
3.) They have a fear of failure.
4.) They have a fear of rejection.

Join The Top 3 Percent

A study conducted between 1979 and 1989, as presented in Mark McCormack's
book entitled What They Don't Teach You at Harvard Business School, showed that
only 3 percent of the graduates of the Harvard Business School have clearly written
goals. This 3 percent earned ten times as much as the other 97 percent all together
without clear written goals.

No Road Signs
Life without goals is like looking for a building in a very big city, without the aid of maps
or road signs. You're lost!

Develop a Burning Desire

Goal attainment starts with a burning desire. The burning desire will unleash your
energy and strength to battle and overcome all challenges. Oil billionaire H.L. Hunt
advanced that success requires two things:

1.) Know exactly what you want.

2.) Determine the price that you will have to pay to achieve it and then get busy
paying that price.

The Buffet
Life is more like a buffet than a cafeteria. You have to serve yourself and pay in full
before you enjoy your meal. According to Zig Ziglar, “the elevator to success is out of
service, but the stairs are always open.”

Take Charge of Your Life

A man is what he makes of himself. He is solely responsible for his success or failure.
He should always take charge because no one is coming to the rescue. Becoming
more responsible is the first giant step to maturity. If you want to change the course of
your life for the better, you should first realize that change is in your hands.

Grow Up!
Many people are trapped in the past. They keep blaming other people for their past
failures and mistakes. These people find difficulty in confronting the challenges of the
Goals! By Brian Tracy

present. They simply haven't grown up.

Your Worst Enemies

The negative emotions of fear, self-pity, envy, jealousy, feelings of inferiority and
anger, are plagues that continuously harm humans throughout the history of life.
These are the ultimate opponents of success and happiness. One should get rid of
these emotions and instead, reinstate the positive emotions of love, peace, joy and

How to Get Rid of Negative Emotions

1.) Stop justifying your negativity - in doing so, you will not have any reason
to act negatively and you will be emancipated from the grip of negative
2.) Refuse to rationalize and make excuses - rationalization and
justification always require that you make someone or something else the
source or cause of your problems and miseries. Stop making the
unacceptable acceptable!
3.) Rise above the opinions of others.
4.) Realize that no one else is responsible - stop the blaming! Never hold
grudges; remember, while you're holding grudges, they're out dancing.

Hello! Mr. President

View yourself as self-employed- as if you own the company. Be the president of your
own personal services corporation. You are responsible for the over-all management
strategy- setting goals, making plans, establishing measures and performing to get

It Is All In Your Hands

The starting point of goal setting is for you to realize your unlimited potential. The
second part is to accept responsibility of your life. Then you can begin designing your
ideal future.

The Quality of Vision

The quality of vision separates the achiever from the non-achiever. Achievers think
about the future, while the non-achievers think about the pleasures and problems of
the present and continuously worry about the past, which cannot be changed.

Clarify Your Values

Achievers know who they are, what they believe in and what they stand for. Their
values, the very core of their personality, govern their actions in the outside. Be sure
that, as you scramble up the ladder of success, it is leaning against the right building-
your values!
Goals! By Brian Tracy

The Greek philosopher Socrates once said, “ the unexamined life is not worth living.”
One's outer accomplishments should always be in harmony with his inner values.

Ockham’s Razor
The British philosopher William of Ockham proposed a method of problem solving
called Ockham's Razor, which is valuable for achievers. According to him, “the
simplest and most direct solution, requiring the fewest number of steps, is usually the
correct solution to any problem. Many people commit mistakes by overcomplicating
goals and problems. One's goal should be to simplify the solution and proceed
directly to his goals.

Albert Einstein and His Learning Disability

Albert Einstein was sent home from school when he was still young. His parents were
told that he is suffering from a learning disability and it was impossible to educate him.
His parents refused to believe the diagnosis and they still arranged an exemplary
education for their child- the rest is history! Self- limiting beliefs based on a single
experience or an irresponsible remark made by someone is not good for you. You are
better than you know. You will be amazed once you realize your worth as an

You Could Be a Genuis

Most individuals, because of the negative self-limiting beliefs, most of which are
erroneous, falsely consider themselves as someone who is limited in intelligence,
talent, capability, creativity, or skill. In every case, these beliefs are false. You have
more potential than you could ever utilize in your entire lifetime. No one is better and
smarter than you are; people are just better and smarter in different areas at different

Beliefs Are Acquired and Not Inborn

The good news is that all beliefs are learned. One must adopt the beliefs that would
advance his potential and would eventually lead to his self-development. As a
suggestion, select this belief: “I am destined to be a big success in life.”

Keep Your Words and Actions Consistent

One's beliefs are manifested in his words and actions. Make sure that everything you
say and do from this day is consistent with the positive beliefs that you want to have
and the person that you want to become. Reprogram yourself for success. Self-
transformation will take place and you will surprise everyone around you.

Practice the Reality Principle

The most important quality of leadership is the reality principle. This is the ability to
Goals! By Brian Tracy

view the world as it really is. When confronted with a problem, begin with asking the
question: “What's the reality?” Deal with the facts exactly as they are before
attempting to solve the problem and make a decision.

Start at the Beginning

If you decide to lose weight, the first step to take is to weigh yourself. Thereupon, use
that weight as a gauge whether or not you are making progress towards your goal. A
written goal would be your ultimate guide in achieving happiness and a successful

Develop a Long-Term Financial Plan

In developing a long-term financial plan, ask yourself first whether your financial plan
is realistic. The financial plan should be based on where you are today and the time
you are allocating to get where you want to go. If your goal is not realistic, revise your
calculations and projections, and consider the prevailing circumstances surrounding
your finances.

Circumstances are Continually Changing

You should be able to recognize that the circumstances are always changing. You
should always be prepared to make the necessary changes in your game plan to
adjust to the situation. You should have the courage to take the necessary steps to
correct the situation- it should always be on your side.

Look at Yourself in the Mirror

In making up your goals, determine your level of skills and ability. In the process, you
should be able to identify your weakest areas. In doing so, you would be prepared to
reinvent yourself. Utilize your skills and abilities for your advantage. Conquer your
weaknesses by reinforcing the most valuable assets that you possess.

Bundle of Resources
View yourself as a bundle of resources. You are capable of doing many things
through your skills, abilities, knowledge, talents, education and experience. You can
engage in many jobs and professional endeavors. Never allow yourself to get locked
into a particular course of action, especially if you are not happy with the way your
career is going today.

The Keys to Peak Performance

The three vital keys to peak performance are commitment, completion and closure.
With a firm commitment to achieve a particular goal, you will be more creative,
determined and focused than ever before. Through the special ingredient of
completion, you will see to it that every task is 100% complete. Finally, with closure,
Goals! By Brian Tracy

you will continually force yourself, discipline yourself to resist the tendency of
delaying things towards a total closure- success and happiness!

Eat An Elephant
How do you eat an elephant? The answer is: one bite at a time. This applies to
achieving any big goal. How do you achieve a big goal? You accomplish it one step at
a time. Your long-term goal can be broken down into annual, monthly, weekly, and
even hourly goals.

Save Your Pennies and The Dollars Will Save Themselves

If you want to become wealthy, begin to question every single expense. (e.g. “Do I
really need another pair of earrings?”) Set a goal to save. Put your money in a
savings account and never touch it. As it grows, invest in carefully chosen mutual
funds or index funds. In no time at all, you can live a more comfortable life than you

Temporary Failure Always Precedes Success

One should expect to fail and fall short many times before he achieves success and
happiness. He should look at these temporary defeats as the price that he has to pay
towards the road to success, which is inevitably on the way. As Henry Ford once said:
“Failure is merely an opportunity to more intelligently begin again.”

Think in Terms of Solution

Successful people think of solutions most of the time, while unsuccessful people
think of problems and difficulties most of the time. Henceforward, problem-oriented
people think about their problems, what caused them, how unhappy and angry they
were. On the other hand, the solution-oriented people are constantly looking for
answers to obstacles that hinder success and development.

Almost Every Problem Can Be Solved

The old poem once advanced: “For every problem under the sun, there is a solution
or there is none. If there is a solution, go and find it. If there isn't, never mind it.” For
every problem or obstacle that stands between you and your goal, there is usually an
available solution out there. Your job is to look for that solution and remove the

Is Education Essential for Success?

In an analysis of the members of Forbes 400, the 400 richest men and women in
America, researchers observed that a person who dropped out of high school and
who made it to the Forbes 400 was worth $333 million more than those who finished
completed a college or university degree. Many people have a misconception that if
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Goals! By Brian Tracy

they don't make good grades in school or if they are not able to finish a degree, they
are limited in what they can accomplish. Nothing could be further from the truth.
Some of the America's wealthiest did poorly as students.

The Excellent Executive

The seven key result areas that determine success and failure in management are:
(1) planning, (2) organizing, (3) staffing, (4) delegating, (5) supervising, (6)
measuring, and (7) reporting. All successful leaders are successful in each of these
areas, while the unsuccessful leader is weak in one or more of these crucial areas.

It Is Not Practice That Makes Perfect

An old saying held: “Anything worth doing well is worth doing poorly at first.
Thereupon, it is not practice that makes perfect rather it is imperfect practice that
eventually makes perfect.

No One Does It Alone

Everything in life and business is relationships. A major part of goal setting is for you
to identify the right people to work with. One's ability to form the right relationships
with the right people will be the critical determinant of one's success and

Be A Team Player
The most important quality one can develop for long-term success in business is that
of being a good team player. In a study conducted at Stanford University, it was found
that the ability to function well in a group is an identifiable quality of a person marked
for rapid advancement.

Give of Yourself
As a general rule: The more you give of yourself with no expectations of receiving
anything in return, the more your good deeds will come back to you from the most
unexpected sources.

Fly With The Eagles

One should fly with the eagles. By continued association with optimistic, results-
oriented, go-ahead people, a previously average individual begins to perform at
extraordinary levels. As a matter of fact, every major change in one's life is usually
associated with the change in the people one works and lives with. Surround yourself
with winners and achievers, not losers.

Goals! By Brian Tracy

Make a Plan of Action

You have identified and assembled all the ingredients necessary to create a plan for
the achievement of one or more of your goals:
1.) You now have a clear vision of your ideal end result, or goal, based on your
values. You know what you want and why you want it.
2.) You have written out your goals, organized them by priority, and selected
your major definite purpose.
3.) You have created measures and standards to track your progress. You
have set both deadlines and sub deadlines as targets to aim at.
4.) You have identified the key obstacles, difficulties, and constraints that
stand between you and your goal and organized them by priority.
5.) You have identified the essential knowledge and skills that you will require
to achieve your goal.
6.) You have organized these competencies by priority and developed a plan
to learn what you need to learn to accomplish what you have decided to
7.) You have identified the people, groups and organizations whose help and
cooperation you will require, both inside and outside your business. You
have decided on the specific steps you are going to take to earn the
support and assistance of these people in achieving your goals.

The Great Pyramids of Egypt

The basis of all great achievements is a written plan. The building of the Great
Pyramids of Egypt to the great industrial structures of the modern age were
proceeded by and accompanied by detailed plans. The six P formula for personal
and business success: Proper Prior Planning Prevents Poor Performance.

Manage Your Time Well

Learn how to double and triple your productivity, performance, and output by
practicing practical and proven time management principles. Always set priorities
before you begin and then concentrate on the most valuable use of your time.

Review Your Goals Daily

Take time every day, every week, every month to review and reevaluate your goals
and objectives. Make sure that you are still on track and that you are still working
toward what is important to you. Be prepared to modify your goals and plans with new

Visualize Your Goals Continually

Direct the movies of your mind. Your imagination is your preview of your life's coming
attractions. Repeatedly “see” your goals as if they already existed. Your clear,
exciting mental images activate all your mental powers and attract your goals into
your life.
Goals! By Brian Tracy

Activate Your Superconscious Mind

You have within you and around you an incredible power that will bring you
everything and anything you want or need. Take the time regularly to tap into this
amazing source of ideas and insights for goal attainment.

Remain Flexible at All Times

Be clear about your goal but be flexible about the processes of achieving it. Be
constantly open to new, better, faster, cheaper ways to achieve the same result, and
if something is not working, be willing to try a different approach.

Unlock Your Inborn Creativity

You have more creative ability to solve problems and come up with new and better
ways for goal attainment than you have ever used. You are a potential genius. You
can tap into your intelligence to overcome any obstacle and achieve any goal you
can set for yourself.

Do Something Every Day

Use the Momentum Principle of Success by getting started toward your goal and
then doing something every day that moves you closer to what you want to
accomplish. Action orientation is essential to your success.

Persist Until You Succeed

In the final analysis, your ability to persist longer than anyone else is the one quality
that will guarantee great success in life. Persistence is self-discipline in action and
the true measure of your belief in yourself. Resolve in advance that you will never,
never give up!

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