IZZY MARRONE

1299 Windmill Ln ● Breinigsville, PA 18031 610-336-4932 908-229-1789(cell)

izzyfast@verizon.net

SALES AND OUTSIDE TERRITORY MANAGEMENT

Growth Strategies / Marketing / Forecasting / Channel Development / Turnarounds / Launches /
Key Accounts
I am a successful sales executive who has significantly increased revenues, introduced new products and
improved market share for my employers. Created new marketing for product lines, enhancing market penetration
for companies such as Stained Glass Overlay (SGO). Very effective at creating new channels for existing
markets. I can:
 Develop market channels for new and existing products
 Manage key accounts and customer development
 Identify sales opportunities and follow-through to successful close
 Significantly improve performance, margins, and competitive position
I have been described as a very focused, goal oriented person who has the ability to analyze the market and
identify innovative approaches to meet current and future customer needs. My high energy level has been said to
be motivational to all around me.

SELECTED ACCOMPLISHMENTS
Turned around struggling sales organization. Royal Prime was experiencing flat annual sales of only $300k.
Introduced new sales methodologies and increased sales to $2.7M. Increased dealer base to over 200 accounts
and became the company's #1 producer. Improved revenues and profit margins significantly.
Built strong demand for new product lines. Royal Prime decided to offer a new decorative glass option (SGO)
for their existing window lines. Created entirely new distribution channels for the product in the high end Kitchen
and Bath industries. Also cross-promoted products into the Architectural and Designer Glass markets. Implemented
a marketing plan, designed and introduced new literature and price info. Grew sales in existing window lines as an
product option, effectively increasing profit margins for the company and their dealers.
Led individual and group training seminars for new and existing customers. I have directed group sales
presentations for Interstate Building Materials, Royal Prime and other companies in a variety of settings, including
trade shows and business fairs. Especially effective with clients who had no previous product knowledge or sales
experience. Trained new sales reps in the field for Royal Prime as Senior VP of Sales.
Managed multi-state territories in the PA / NY / CT / NJ / MD / DE areas. Turned non-productive areas into
thriving ones through classic prospecting/hunting techniques. Proficient in “C” level B2B negotiations and closing
abilities.

CAREER HISTORY AND EDUCATION

Outside Territory Manager, Interstate Building Materials, Inc, 2004-2008. Recruited into position as part of a new
outside sales team to insure future growth, overseeing sales functions for a three state area. Tripled sales volume
in 28 months, qualifying for sales incentive bonus.
VP of Sales, Royal Prime, Inc., 1981-2004. Hired to increase under-performing sales territory as an outside junior
sales associate. Advanced to VP of Sales after demonstrating enduring sales success in a three-state area.
Prior Experience:
Partner – Sonogy LTD, a manufacturer of consumer electronics
Retail Sales Representative – Sam Goody, Inc.; Leonard Radio
Store Manager & Sales Associate – Landes Audio
Service Department Manager and Sales Assistant – Hi Fi Haven

Professional Accreditation: Certified as a CompTIA A+ and IT Computer Technician (2009)

Completed Associates courses at the Institute of Audio Research (1976-1977)
Attended Rutgers University, majoring in Engineering/Music (1973-1976)