FIVE - YEAR MARKETING PLAN

ABC COMPANY
TABLE OF CONTENT
1. Executive Summary
2. Company Description
- In 2001, the company was founded VNPOFOOD, and mainstream
products are VINAGA Gac oil capsules.
- Company Processing Plant and Food Vietnam (called VNPOFOOD
CO., LTD) was established by decision No.: 0102001811 by
Department of Planning and Investment in Hanoi issued on
12.01.2001.
- 2004 production line is modern VINAGA CBU imported from South
Korea to modernize production technology.
- In 2005 the company is certified ISO 9001 for quality management
system, marks the maturity of the company, confirmed the quality
of products meet international standards.
- In 2007 the company's products have been certified and are
widely sold in the European market. VINAGA export products one
came.
- Also in 2007 new products Vietnam Gac oil G8 launched to better
serve the needs of nutritional supplements for infants Gac oil.
- August 2007 Product VINAGA was honored to receive the award
for "Best Product of Southeast Asia" was held in Malaysia.
- In 2008 with the expansion of manufacturing companies have
entered a system more modern machinery from Japan helped
increase the productivity of the plant to double the current.
- In 2010, the company has completed the requirements for
infrastructure facilities, technical and quality management
processes ensure food safety and hygiene and is organized by the
British WQA certified ISO 22000. It shows the quality of company
products is increasingly high.
- 2011 product line VN VINAGA was awarded High Quality voted by
consumers. This is a great encouragement for all employees of the
company because it is the reward of our customers, friends
VNPOFOOD during 10 years of operating and development contract.
- In 2012, the company honored to receive two prestigious awards
in Europe: The Golden Europe Award For Quality And Commercial
Prestige (Europe Gold Award for Quality and Commercial Prestige)
in Paris 07/16/2012 ; International award for quality and europe
(International Quality Trophy Europe) at Melia Castilla, Madrid, Spain
28/05/2012. This is a prestigious award that VNPOFOOD Vietnam is
the only company in the world to be honored.
- In 2013, despite the continuing difficult economic year, but with
the leadership of BS. Nguyen Cong Suat along with the efforts of all
staff, the brand claims VINAGA not dominance in the market, but
also continue to advance further in the expansion of the distribution
network and gain position deserve in the hearts of consumers. On

04/10/2013 in London, England, the European Free Trade

Association has awarded an international reputation for VNPOFOOD.
This is a noble reward for all employees, while confirming the broad
reach of Gac Streaks Nam in the international arena.
3. Strategic Focus and Plan
Mission
Create Vietnam Gac oil product quality, brighten eyes, smooth
skin, increase resistance, disease prevention ... bring health to the
community, solve employment and employee VNPOFOOD Gac
farmers.
Goals
For the upcoming five years, VNPOFOOD seeks to achieve the
following goals:
- Nonfinancial goals:
- To develop good domestic market
- Improve product quality, packaging
- Expansion of export markets around the globe
- Branding Vietnam Gac affecting many countries and territories
around the world
-

Financial goals:

Core Competencies and Sustainable Competitive Advantage

4. Situation Analysis
SWOT Analysis
5. Product- Market Focus
6. Marketing Program
7. Financial Data and Projections
8. Implementation Plan
9. Evaluation and Control
10. Appendices