Beruflich Dokumente
Kultur Dokumente
In Games
European Mobile Media Conference
Prague, 23 April 2009
Volker Hirsch
What is Social?
Social refers to the interaction of
organisms with other organisms and
to their collective co-existence.
What is Social Gaming?
This?
So where does Digital come
into the Social?
In other words:
Comment
Community
Collaboration
Contribution
What is Digital Social Gaming?
It Is Connected...
IF...
The Game Connects in a Social Context
Promoting
Bookmark &
Invite (again) User Teasers
Referral Options
Facebook | Who Has The Biggest Brain? Interaction 14/01/2009 15:15
Customizatio
Applications Bookmark Who Has The Biggest Brain? Online Friends (21)
Advertise
Invites Rewards
Snap up Mobile
Broadband from Virgin
Media and get online any
time, any place! You’ll get
3GB for just £15 a month.
Cross-selling Gratifying
more games Hi-Scores:
A new auction
phenomenon hits the UK
- Brand new products at
limit size of
mad prices.
group
Mobile Giveaway
Up-selling
Premium Been refused a contract?
Version
Want to pay at the post
office? Paying too much
on pay as you go? Go to
the website now!
Discuss Game | Become a Fan | Write a Review | View My Brain Profile | Invite Friends | FAQ | Advertise | Terms of service More Ads
If the game doesn't load or you experience problems, please update your version of Flash by clicking HERE.
Friends’ High-Scores
Different Page built by Who Has The Biggest
Brain? Contact Report
About Advertising Developers Jobs Terms Find Friends Privacy Account Help
game modes
Forum, Community,
Reviews, FAQ, etc
Time to get Serious...
What is the Conclusion of this?
The Context in which a game is set, may be more
important to its social relevance than the gameplay.
and / or
2,250,000,000
Number of tooth brushes in use
4,000,000,000
Number of mobile phone subscriptions
The Largest Access Screen for
Media by a Factor of 3x!
(and rising...)
What is Mobile Gaming Today?
Predominantly single-player and stand-alone...
But there is
also this...
1.3m+
Players
And some use this:
Always connected;
The Result?
The most powerful communication
device in the world:
Location-Aware;
Always with You (“keys, wallet, phone”; 91% of users keep their
phone within 1 metre 24/7); and
Fragmentation
Operating systems (min. 5 + middleware),
Handsets (min. 600),
Distribution through carriers (at least 250).
Input Constraints
Small keypad, small D-pad, ...
Touch-screen and accelerometer might
provide innovative solutions for some types
of games sooner than expected.
Single-Player Games tied into Communities
Asynchronous multi-player
DChoc Café, etc.
time
So what do we do?
Casual Games
Community Components
Connected
Cross-Platform
Where are the Brands?
Ch.. Ch.. Ch.. Ch.. Changes
Established brands tend to manage their image vertically.
BUT...
The Opportunities are Infinite!
Being Connected to their fans allows Brands to...
VIP Club.
Convert WPT playtime (hands played) into
player perks: discounts at hotels, free WPT
products (wallpaper-a-month), etc.
Weekly Jackpots: The player with the worst
bad beat each week wins WPT chipset.
Regular sweepstakes with entry based on
repeat play (hands-played) or participation
in key tournaments.
Regular “Global” Tournaments based on
country/carrier – a virtual World Poker
Tour.
Discuss...
Thank You.
vh@connect2media.com
+44 7843 599 678
twitter.com/vhirsch
Photo Credits
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WorldofWarcraft_PC_10--screenshot.jpg
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