Creative Industries

Work Stream for Shaping Portsmouth

First meeting discussion

Shaping Portsmouth aims to support the ambitions

and aspirations of Portsmouth City Council - promote
to residents and wider audience.
New work stream - Creative Industries
Action - Design a working strategy
Highlighted Priorities:
1.Business creation and growth
2.Education and Skills
3.Inward investment
4.City Image

New - Creative Industries

Discussion - who to get involved locally?

Key people - call out for new people?
Cheryl Buggy - Shaping & Express FM
Claire Sambrook - Chair
Simon Terry and Richard Sellwood - Anglepoise UK Ltd
Mark Graham/Ben Beach - I Love Dust design studio
Carl Leroy-Smith - happy to be involved at times.
Southsea & Portsmouth Consortium of Makers - Tom
West
Artist My Dog Sighs
PCC - Stephen Baily - Claire Looney, Planning? Joe
McGoldrick
Joe Cavalla - SI Digital
Lyndsay Edwards

Discussion - who to get involved locally?

City Guests - Bev Lucas, Paul Gonella, Donna Jones,

Catherine Harper, Stephen Baily.
Opportunity for BAR?
Call for Creative Heroes?
The News - meeting with Mark Waldron to discuss
features on creative sectors

Initial Working Aims

Identify the breakdown of the creative industries
sector in the city. Data gathered from Creative Census
Portsmouth.
Showcase and raise the profile of creative sector Island City Stories (BA student creating short films)
Champion individual creatives (creative heroes) help
to retain the talent.
Closer links with other sectors that could benefit
creatives and enable them to thrive.

Ambition to use this as an opportunity to invite UK

influencers.
Invited guests from outside city Urban Splash, Future
City, Pinewood Studios & Zam Bearing, Design
Council, Monocle Magazine, Matthew Hilton, Second
Home London - Portsmouth Branch? Hotel chains like
Kimpton, Ace, Pig.
Tour of unique Portsmouth to included The Block Mills,
Cell Block Studios, Hotwalls Studios, I Love Dust,
Anglepoise, Strong Island, All About Tea, Southsea
Coffee, Southsea Castle, Fraser Range, Fort? the tour
will be documented and local packs of products given
out at the end. Feedback noted.

Initial priorities to be discussed at first meeting:

Need to cut down to 3 or 4.
1. Raise the profile of Portsmouths Creative
Industries sector.
Integrated into other work streams and city plans - more
involvement and discussion of how we elevate certain
disciplines as case studies. Keywords used - hashtags
etc pushing the sector.
How can we attract more business creation and
growth from the creative sector? need more quality
space. Tap into MOD/PCC empty buildings.
We have the talent and growth in this sector - needs to
be given a voice.

Creative Industries not

visible enough on PCC
website.
Click See more topics to
have a mention of this.

https://www.portsmouth.gov.uk/ext/business/business/creative-industries.aspx

some blurred lines between emphasis

of the creative sector

http://www.manchester.gov.uk/
http://www.providenceri.com/economic-development

http://www.brooklynartscouncil.org/

http://www.investinmanchester.com/

http://www.acicommission.org.uk/

Otis Report on the Creative Economy

http://www.otis.edu/otis-report-creative-economy Download full report and watch video

When we think of good places to live, some pretty basic questions often come to mind.
Is there quality affordable housing? Are there high performing schools? Adequate
transportation? Is it safe? Is there access to good jobs and commercial amenities? Are
there environmental concerns? Is there adequate open space? Is the quality of public
services good? One doing the inquiring will find that these questions are pretty easily
answered through real estate guides and documents from agencies like municipal
planning departments, departments of housing, chambers of commerce and the like.
Other questions that critically impact our quality of life are more subtle and often
answered less easily. Does a community have cultural vitality and character? Is it
distinctive, special, or interesting? Is there evidence of a community's capacity to
be expressive, tell its own story and control its own narrative? Is there evidence
that people are civically engaged and care about their community; that they are
proud of it and feel like they belong?

Some urban planners, community developers, artists, policymakers and others

concerned with quality of place, diversity and equity are increasingly concerned with
these more subtle questions.
Among these players the concept of "creative placemaking" -- the recognition of a
community's artistic and cultural assets and the integration of those assets in community
planning and revitalization -- is gaining momentum.
In communities where creative placemaking is happening we see evidence of artists and
culture bearers playing leadership roles, helping to create the narrative of a community
through the modification of the built environment, the creation of song and music that
captures the essence of a place and the people in it, the celebration of unique heritagebased traditions and customs and by helping regular residents become more expressive
and civically engaged through creative action.
In communities where creative placemaking is happening we also see evidence of artists,
cultural bearers and arts and cultural organizations working in concert with community
development, social service organizations and other entities working for community
improvement.
Increasingly, in Los Angeles, there is evidence of concern about how culture
critically impacts our quality of life and is crucial to the identity and brand of the
city and the region.

To map the cultural assets of a region we ask: What are a community's tangible and
intangible cultural assets -- the places, buildings, traditions, customs, cuisines,
natural features, businesses, artists, culture-bearers, stories -- that make it unique?
Who are there working artists engaged with community issues and community
members? Are there recognized culture-bearers -- people who pass on heritage
from one generation to the next? We search for the indicators of a community that
has the where-with-all to be expressive, to be interesting and compelling, to create and
control its own narrative. We look for what I like to call "cultural kitchens" -- places
where people come together to be generative and creative, to make culture and hash
out who they are and what roles they play in the world. Is there evidence of concurrent
preservation and innovation or evidence of the vibrant tensions that preservation and
innovation generate? We try to identify a community's independent media -- outlets
that allow for and even encourage public discourse.
http://www.kcet.org/arts/artbound/counties/los-angeles/creative-placemaking-creative-economy.html?
utm_source=Twitter&utm_medium=Social&utm_campaign=Artbound

Invite Future City to Portsmouth?

http://futurecity.co.uk/

Report via Nesta

http://www.nesta.org.uk/sites/default/files/1406_capital_of_culture_-_final.pdf

2. Identify and promote key creative sectors - new

avenues/opportunities?*
More visible sectors - on PCC website
Creative Industries
integrated/represented

Create series of case study

videos - NEW Island City Stories
(UOP students involved).
implement this for 2016/17?
http://www.islandcitystories.co.uk/

*Creative Census Portsmouth will hopefully help to identify key sectors and also
resource needs for city creatives.

3. Develop a new identity for Creative Portsmouth

Need a much stronger identity that represents the
sector. Get buy in from creative sector.
Dedicated website - links to creative businesses,
directories/features (Strong Island, Team Locals).
Brand that goes deep into the community.
Logo used by local businesses as part of a membership
scheme idea (6). Endorsement.
Made locally - student involvement.
Develop working group to fundraise and design
Creative Portsmouth brand.
http://www1.nyc.gov/html/onenyc/index.html
http://placebrandobserver.com/rebranding-barcelona-city-branding-case-study/

https://www.providenceri.com/sites/default/files/file/Arts_Culture_Tourism/e_Reports_Publications/City%20of
%20Providence%20Cultural%20Plan.pdf

4. Work with other sectors including

planning, heritage to stimulate better
use of spaces in the city.
Creatives look for the unusual - tell a story.

Already happening with Hotwalls Studios, Cell

Block Studios and Treadgolds in the pipeline.

Urban Splash is a British company which regenerates decaying industrial warehouses, mills, Victorian terraced
houses and other buildings. The company has its head office in Castlefield, Manchester, but works across the
United Kingdom.
The company has won 316 awards to date for its work in transforming these scheme, 46 of which have been
awarded by the RIBA, this is the most any developer has received from the institute. It is currently shortlisted
for more awards including three from the Daily TelegraphBritish Homes Awards.

Ocean Studios is a Community Interest Company whose aim is to provide affordable

studios for over 100 artists within the Royal William yard, Plymouth. Urban Splash
were the developers. Opened over the summer by Sir Nicholas Serota, director of the
Tate. 4.2m renovation.

http://www.urbansplash.co.uk/
http://www.theguardian.com/cities/2015/nov/04/rich-people-reinvention-once-great-naval-city-plymouth

How can we use our heritage to lure creatives to Portsmouth?

Empty warehouse buildings in the dockyard like Block Mills,

The Rope Store - need high quality with attention to detail Urban Splash, Future City, Second Home visit.
Build on our uniqueness and location.
Industrial Heritage Tourism. Industrial Heritage is a
valuable resource. Instigate dialogue about the
socioeconomic values of industrial sites and the use of
tourism for the growth of the creative economy.
We could also attract Pinewood Studios in the dockyard?
film locations - film department need to be involved.
TAX breaks like Brooklyn Dockyard and Steiner Studios?
http://www.dezeen.com/2015/11/11/council-rejection-artist-studios-peckham-car-park-bold-homesouthwark-london/ opportunity to invite Second Home to set up in Portsmouth?
http://placebrandobserver.com/rebranding-barcelona-city-branding-case-study/
https://www.thersa.org/discover/publications-and-articles/rsa-blogs/2015/05/rebranding-the-city--howeindhoven-uses-heritage-to-shape-the-future/

http://secondhome.io/

High quality hotel pitched to a younger

design aware audience.
https://www.kimptonhotels.com/

http://www.acehotel.com/

https://www.thepighotel.com/

http://brooklynnavyyard.org/

http://www.steinerstudios.com/

Steiner Studios is a proud supporter of the

New York State Film Production Tax Credit Program.
Can Portsmouth offer incentives for the creative
industries? tax breaks? rate reductions?

Portsmouth Dockyard Film & TV Studios

A discussion document
How can we attract partners and investors to
open Portsmouths first Film & TV studios in
The Royal Naval Dockyard?
Can we work with UK government,
Pinewood Studios and The University of
Portsmouth to strategically lead on this?
A BFI skills academy?
What are the immediate plans for
regeneration the dockyard and how can the
creative industries play a leading role in this?
What are the government incentives for the
film industry in the UK?
How can we make Portsmouth THE Film &
TV industry capital on the South Coast?

http://www.goprovidence.com/group-tour/

5. Influence key decision makers to buy from local

businesses (NYC Local procurement model) - a
thriving maker movement born?
http://inhabitat.com/nyc/builtnyc-pilot-program-invites-local-nyc-designers-to-design-a-better-city/
https://builtnyc.slideroom.com/#/login/program/25569

http://www.thecreativeindustries.co.uk/media/243587/cic_report_final-hi-res-.pdf

http://citie.org/policies/Customer/

http://citie.org/framework/

https://www.youtube.com/watch?t=1&v=jUWrcxAimvI

https://vimeo.com/61047462

https://vimeo.com/51333291

Pitching the right message / young creative

audience - using skateboarding to view a city

Keep hold of the unusual

https://conference.monocle.com/films/

the conference demonstratedthat the transformation of good cities into great

ones, and maintaining this success, is less about relying on theinfluence of grand
urban gesturesand city-wide masterplans than it is aboutfosteringthe smaller,
more entrepreneurial ventures that craft a city's personality.Lisbon, a
livingexample of this approach, provided the perfect setting for these
discussions.
http://www.archdaily.com/624651/monocle-quality-of-life-conference-2015

James Street Initiative - Brisbanes landmark urban renewal

quarter. The James Street initiative now represents and
promotes more than 140 retailers in a collaborative, organic
and unconventional manner and co-ordinates an array of
annual cultural events and art programmes.
In our opinion, the most successful new projects around the
world, like James Street, understand this relationship between
the physical and the social and form strategies to ensure they
are adding to and reflecting the city and the people to which
is belongs.
http://robertsday.com.au/monocle-quality-of-life-conference-what-is-quality-of-life
http://www.jamesst.com.au/

opportunities for creatives? Northern Quarter?

The high street is changing - mixed use space and curated retail.
Global brands working with local creatives - Nike, Urban Outfitters (galleries in-store).
Stores are getting more curated - buy online but different offline offer and experience.

http://thisisstory.com/

Kapok is reaping the benefits of Hong Kong consumers' changing attitudes to luxury,
says Castel, a shift that has led people to seek out niche brands.
"I opened Kapok because I was bored with the malls, the bigger brands. I'm not the only
one, as a lot of people here think like that," he says. "If you look at the luxury industry,
you see the scale of it; it's not real luxury, it's mass market with an expensive price tag.
There's nothing exclusive. Real luxury is a luxury of information, of discovery, of only a
few people knowing the secret of a particular brand.
People are attracted to brands with stories - consumers want a deeper connection with
the brands they wear.
Recent initiatives include a gallery & pop-up store for illustrators, artists and
photographers, further stretching what the concept of retail is in Asia.
"We don't bracket ourselves. People call us a shop, but I see us as a platform, a hub,"
says Tsui, adding almost as an afterthought: "Profit isn't our primary motive."
The rise of multibrand curated retail is a global phenomenon, and the model laid down
by the likes of Colette in Paris, Corso Como in Milan and Dover Street Market in London
tweaked and adapted to cities all over the world.
http://www.scmp.com/lifestyle/fashion-watches/article/1508343/curated-retail-stores-are-proving-popularmany-face-high

6. Development of membership
scheme to gain access to local
businesses, studios, heritage
buildings and local offers.

Could be linked to new Creative Portsmouth identity

local businesses to advertise the scheme - stickers,
leaflets etc. Linked to studio membership/business
mentoring (Hotwalls Studios, Cell Block Studios) - bring
back CIBAS (Creative Industries Business Advice Service)

Also consider Creative Mornings offer?

http://creativemornings.com/

130 Creative Cities

7. Apply for World Design Capital 2019

http://www.worlddesigncapital.com/

http://www.worlddesigncapital.com/wp-content/uploads/Becoming-A-WDC20181.pdf

8. Annual Awards
Categories pulled from Creative Census
Portsmouth.
A celebration of the creative sector held in
a unique venue. Key players, international
speakers, printed magazine of winners and
exhibition. Dedicated website, voting system
linked to membership scheme and local
businesses involvement.

next steps
Agree priorities - strategy and timeline.
Key people involved to help shape and implement the
above.
Guests tour (Block Mills, Rope Store, Hotwalls Studios,
Fraser Range, Cell Block Studios?, Treadgolds).
Island City Stories - Creative Industries Focus 2016/17.
Our Creative Portsmouth brand.
Claire Sambrook October 2015