PRESS RELEASE

FOR IMMEDIATE RELEASE

MD OF HAVAS HK MITCHELL TAN JOINS AS HEAD OF TRIBAL WORLDWIDE

HK

Wednesday 18 November, 2015 | Hong Kong

DDB Group Hong Kong has lured digital expert Mitchell Tan, formerly Managing
Director of Havas Worldwide Hong Kong, to join the agency.
Mitchell will hold two roles as Head of Tribal Worldwide Hong Kong and Head of
Digital, DDB Group Hong Kong. He is expected to advance the digital
sophistication of the work developed for clients of DDB Group Hong Kong. He
marks the first major senior hire in the region since the promotion of David Tang
to CEO of DDB Asia.
Mitchell has worked in Hong Kong for the past 11 years and was previously
Digital Head of Bates and Managing Director, Greater China at Doremus.
Mitchell brings a new calibre of expertise to the Tribal Worldwide Hong Kong
team, complementing the strengths of Integrated Creative Directors Wilson Ang
and Timothy Li. He has over 20 years of experience in digital integration,
specifically portal, platform and UX expertise, as well as strategic planning and
business operations, having worked with blue chip brands, including
ExxonMobil, Shell, Pizza Hut, Philips, Heineken, HSBC and HP.
Irene Tsui, General Manager of DDB Group Hong Kong said, We are delighted
to have Mitchell on board. He will be a great boost to advance digital integration
across our range of work. He has the depth in portal and platform development,
as well as to offer solid business solutions to our clients.

Jeff Cheong, President of Tribal Worldwide Asia added, Mitchell has gone from
web and apps to e-commerce, which will be an invaluable asset to DDB Group
Hong Kong. With the support of our 40-strong technology team in Singapore,
we are looking forward to doing great work for clients in Hong Kong and China.

Commenting on his new appointment, Mitchell said: I'm looking forward to this
new journey with Tribal and DDB in Hong Kong its a really exciting time to
unleash digital and innovation across our clients work, leading to exceptional
business results. Theres a new uplift in energy for DDB in Asia.

-ends-

DDB Group Hong Kong (DDB and Tribal Worldwide) is united behind our founder, Bill
Bernbach's belief, that creativity is the most powerful force in business. At Marketings Agency
of the Year Awards 2015 DDB Group Hong Kong earned accolades as Creative Agency of the
Year, Integrated Agency of the Year, Best Client-Agency Relationship, and was crowned Overall
Agency of the Year. The agency was named one of Warcs Top 10 smartest agencies in the
world in 2014 and was the most awarded agency at the Hong Kong Effies in 2012, 2013, 2014,
and 2015.

DDB Group Asia Pacific is cohesive collaboration of global businesses, including DDB
(advertising), Tribal Worldwide (digital), Interbrand (brand consultancy), DDB Remedy (healthcare
and medical), Mango PR (PR and experiential) and Tracey Locke (shopper marketing).
Comprising of 33 offices in 14 countries DDB Group Asia Pacific is part of the DDB Worldwide
communications network and Omnicom Group.
CONTACT:
Kate Neill
Director of Regional Communications, DDB Group Asia Pacific
Kate.neill@asiapac.ddb.com
Mobile: +852 9834 9674